My Favorite Keyword Research Strategy

Want to know how I find keywords that bring me tons of traffic? It's maybe the most important part of nailing your SEO strategy. 68% of online activity starts with a query in a search engine like Google or Bing. Identifying the right word to include in your content is essential.
And according to Ubersuggest 89% of the keywords get only 10 monthly searches or fewer. And according to Atrex, only 0.16% of the most popular keywords are responsible for 60% of all searches. What does that tell you? If you want your keywords to actually show up in your audience searches, you have to choose them extremely carefully. SEO is not a strategy where you can guess and hope for the best. Want me to tell you my favorite keyword strategy? Well, let's dive right in.
RESOURCES & LINKS:
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Answer The Public: answerthepubli...
Moz: moz.com/
SEO Unlocked: neilpatel.com/...
Ubersuggest: neilpatel.com/...
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Step one, keyword discovery. This can be the most difficult part about the process but you need to get it right. I see a lot of beginners make mistakes in this phase. Maybe they'll choose really broad targeted words or obscure phrases that no one is searching for. That's why I love using keyword research tools like Ubersuggest or even Answer The Public. So once you head over to Ubersuggest, all you have to do is import a phrase and click search. You'll get a detailed breakdown that includes search volume, which is the number of searches per month, SEO difficulty, estimated competition for organic search, paid difficulty, estimated competition for paid search, cost per click.
But the best part, scroll down and you'll see plenty of variations of the keyword phrase you search for. If you're on a tighter budget, optimize a low competition, low cost per click option that still gets you good results or choose a few different ones and A/B test them to see what kind of results you're getting by running some Google paid ad campaign.
And then from there, use the five keyword idea variables to expand your search. Seeing the Ubersuggest search results page, you'll see suggestions, related, questions, propositions and comparisons. These are all tabs that you can click on to get even more keyword ideas.
Step two, analyzing and choosing the best keywords. Ready to narrow down your results from step one? I like going with no more than a hundred keywords for this part of the process. Eliminate the obvious ones that you don't want to use. Ubersuggest can help you see what page is ranked for for the keywords you want to use, plus how many back reads those pages have, and how many shares they have on Facebook and Pinterest and Reddit.
You can also narrow down your target keywords with Moz. If you have a pro membership or if you just have one keyword project to complete, you can always start a 30-day free trial. You can use their keyword difficulty and SERP analysis tool as well.
Step three, make final choices. The last crucial step. There are four critical components for making your final choices, but first keep a spreadsheet throughout the process and make sure you're recording every single piece of data that you want to use later on. Once you have your spreadsheet, organize it, make the following considerations. If your website is commercial, go with keywords that have commercial intent.
Find keywords that offer the sweet spot of high search volume plus low difficulty and minimal competition. Use keywords with high search volume with competitors that have lower domain authority and back reads.
This might seem like a ton of information but making that final decision isn't the most difficult. If you've done the research and compiled the data, the hard parts are already basically done.
Plus, if you have some informational keywords left over, you can always use them for other content topic ideas. If you have more questions about how to conduct better keyword research, check out the training courses I've created such as SEO Unlocked. You can find these all at NeilPatel.com/training.
I want you to put these keywords in practice so that you can have high rankings, not just for your blog post pages but all the webpages and start driving traffic and sales in no time. Again, the key is to use keywords in your content. From blog posts to webpages, if you don't integrate them in within your content whether it's your title tags, your meta tags, or just within your text or your headings, you're not going to do well.
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#NeilPatel #KeywordResearch #SEO #marketing

[@markdigital9795]

There are many people named "Neil Patel" ... and you are the best neil patel in the world 😘🤩😍🥰😇

[@neilpatel]

I'm honored :)

[@rupokbhowmick137]

This is not called teaching, this is called marketing of own business

[@KeywordResearchSimplified]

*I love how you broke down your keyword research strategy in such a simple and actionable way. It’s always great to learn from someone who’s already had success with it. Thanks for sharing!*

[@ali11296]

Hey Neil. Been watching your videos for a while now. I started a blog Infoverses 3 months ago. As of now I'm focusing on creating the highest quality of content possible, keeping in mind your startegy of long form content. I make sure to follow your strategies and tips. Thanks for all the valuable content. Learning a lot from you. Cheers!

[@neilpatel]

Sounds great! Keep me posted on the journey :)

[@ali11296]

@@neilpatel Sure!

[@webzedofficial1375]

@@ali11296 Where did you reach?

[@ali11296]

@@webzedofficial1375 I'm 6 months into it. Got 700 pageviews till now. Been getting a little traffic from Twitter. All my posts are indexing regularly but not ranking for any keyword. I guess I am in the Google Sandbox right now. Hoping to get out of it. Also, I made some really good blogger friends who share my posts and engage.

[@markdigital9795]

Hi "Neil Patel" .... There is something baffling me. My friend is studying at a digital marketing university .... he told me that They study SEO for two years .... He told me that learning SEO takes a long time, and the online seo courses Which only takes two weeks Not enough ..... And that's what scares me .... because i m not at university ..... So please neil : What is the difference between someone who studied SEO for two years at university and someone who studied SEO for two weeks ..... This is what baffles me ..... because .... You said in your course " SEO UNLOCKED" You gave us everything you know about SEO THANKS MAN 😓😓

[@lepetitagriculteur4063]

I know you are actually asking Neil, but here is my take. Even if you take a course in SEO that lasts 2 weeks, you are going to need to actually practice that knowledge on an actual website and that takes a lot of time to see results and change things to improve your results. The university courses have 2 hours SEO seances like once every week (since they do get other courses like design, marketing, hosting...etc) don't get discouraged by what your friend said; in 2 years you will have way more experience than him. Doing stuff beats by miles learning them in theory ! So go ahead ! start a course and get your hands dirty on a couple of websites. Soon your "friend" will be working for you as a freelancer !

[@markdigital9795]

@@lepetitagriculteur4063 THANKS MAN

[@markdigital9795]

@@lepetitagriculteur4063 THANKS MAN

[@neilpatel]

My course gives you all of the SEO basic guidelines. However, that doesn't necessarily mean you can start doing SEO perfectly after that one course. Even taking college courses doesn't make you an SEO expert. It takes experience. It takes time and practice. I've been doing it for over a decade and I'm still learning because SEO is always evolving. :) It's what you do with the knowledge you're given.

[@benjaminleavitt3666]

I love watching Neil attempt to say “Unersuggest” quickly.

[@tangiblewords]

“89% of keywords get only ten monthly searches or fewer.” That’s a wild statistic, and really shows the importance of researching the right keywords.

[@CoolDudeMayur]

Ahrefs also shows KW search volume for search engines other than Google.

[@neilpatel]

Yes it does!

[@MarketingHarry]

Awesome as always!Thank you for sharing your strategy with us

[@neilpatel]

Glad you enjoyed it!

[@Digitalcataloghub]

you said to go after commercial intent and informational but how can i identify the search intent of the keywords in ubersuggest

[@Deathpooool]

Hello Neil my website is new could you suggest me what i should do ?

[@neilpatel]

I offer free SEO and content courses here that should help you neilpatel.com/training/

[@kingsexploits]

I have been using SEO Keywords but there is not much traction. What am I doing wrong? Is there any additional entry like # or @ or * or something else to be added before the Keywords? Help me. Thanks.

[@RPeret]

run a seo check on your site for getting recommendations.

[@kingsexploits]

@@RPeret Thanks. How to run this check?

[@dhmedia6433]

Neil Patel is my go-to guy for content marketing. His videos are straight to the point. 👍👍👍

[@neilpatel]

I'm honored :)

[@NationFirstAlways-qp9xx]

Sir, do we use the list of keyword ideas we get on search, for individual blogposts on them or group them to create a lesser number of blogposts? which is better from an SEO perspective?

[@neilpatel]

No, only group them if they produce the same results in the SERPs

[@henrythomas7112]

Thank you for the video!!! We learn a lot from you! Thank you!

[@ileivanovski8529]

Hi Neil I bought Pro Forever today. Greetings from Sweden. And go ahead.

[@SohagAfsar]

How to find any seat keyword for blogging

[@auro1986]

just say that your strategy is to hack all physical and virtual keyboards to know what people type

[@neilpatel]

I definitely don't have the type of power, my friend

[@marexibinsa2915]

Thank you so much for this informative video. You explained so well and I am no longer confused.

[@remi6947]

Where should i include the keyword? In my article’s title? Or in the paragraphs inside the article?

[@RPeret]

in the title, description, headers, and the article body. Search for a certain KW, and check the top3 pages for that KW.

[@SamVanderWielen]

Insightful as always, Neil! Thank you 🙌

[@neilpatel]

You're welcome, Sam!

[@UglyAndTraveling]

Great video, very helpful 👍 How many keywords per post we should add to a WordPress blog site please? Your answer would make me believe, as I have seen various answers on the internet but can't trust them :)

[@neilpatel]

One percent keyword density is a good number to shoot for :)

[@UglyAndTraveling]

@Neil Patel thanks a lot, much appreciated, and I will follow 💕

[@SunFlowerSurfer21]

Hey Neil! Great video! I was wondering if you have a video on how to get your Domain ranking up? Thanks so much 😊

[@neilpatel]

Here's a blog post I wrote on how to improve it neilpatel.com/blog/increase-domain-authority/

[@davidarias9205]

Doubt, if I have two keywords with a search volume greater than 100 per month but the topics are related? What is better? A separate article for each keyword? Or a super article that contains both keywords?

[@neilpatel]

Do they produce the same results in the SERPs? If so then you only need one article.

[@AnuSaha-s2c]

Very interesting video.. thank you share the video.

[@lifeworx]

Does your service now or will it ever link to KZbin channels?

[@TrioSEO10]

Very helpful video, Neil! Thank you for this. Absolutely agree that finding the right keyword is essential in nailing your SEO strategy! Not only will it lead your business to rank, it also secures your business' success!

[@heikaldarmawan2203]

neil would you like to make content with topic "what I will do if i start blogging at zero"

[@neilpatel]

Here you go! neilpatel.com/blog/blogging-principles/

[@Leo8704]

neil, is it is right time to start web3 business to get success.

[@neilpatel]

Sure!

[@mushahidhussain7391]

Awesome:) Neil!!!!!!

[@neilpatel]

Thanks!!

[@Julius-hz2yk]

I have watched previous videos and they are OK. 👍

[@rupalijinuk]

I like " neil patel,, it's very helpful for seo but seo begginer practice for neil patel very costly 😢

[@sobanajmal560]

Neil Sir! Does keyword density really exist as a thing? We often hear that it should be between 1 to 3, but I think even pages with higher density can rank well because the focus should be on quality. What do you say about this?

[@neilpatel]

It used to be a thing, but as Google has advanced the focus is really more on quality. However, you should still have your keyword present throughout your content like in your title, headers, introduction, slug, metadata, etc.

[@charlesview945]

Hi Nei, I have tried several seo strategies, but I'm still getting less traffic from google. What could be be problem Sir?

[@neilpatel]

SEO takes time. It can takes months to see result so just keep pushing :)

[@LisaGallegos]

Neil Patel is the BEST

[@neilpatel]

You are!

[@affiliate5349]

Why dont you add word count in the ubersuggest keyword research?

[@neilpatel]

Thanks for the suggestion :)

[@divinehealingenergy9647]

Hi Neil, I didn't understand clearly: For a channel at the beginning of the road, looking for keywords with volume and low competition but high optimization? Thank you very much for the answer

[@neilpatel]

Correct :)

[@YouAndImpact]

Great video 👍

[@neilpatel]

Thank you!

[@clicktocash]

Great

[@neilpatel]

Thank you!

[@brandonmke]

Excellent advice

[@neilpatel]

Glad you think so!

[@mindfreemusic9421]

Hi Neil, I'm from India. You are promoting ubersuggest widely but your enable payment system for transactions is very worst. I'm trying to get ubersuggest for the last 6 months with different credit and debit cards even with my friends and colleague cards but still the payment is getting an error. I highly suggest you change the payment system in your service.

[@neilpatel]

Thanks for the info! Shoot me an email on this [e-mail]

[@ABHI-gr9wg]

Hey Neil. Few months ago I started a blog website. Should i focus on link building like web 2.O ?

[@neilpatel]

Yes I'd dedicate some time to building quality links :)

[@ABHI-gr9wg]

@@neilpatel okay neil thank you :)

[@drlisadaniel]

are the keywords to go in a blog post inly or in a page where you are selling a product or both ? it is never mentioned what to do w the keywords

[@maxtracko]

Great neil

[@neilpatel]

Thank you!

[@Wayne.g]

Much beating around the bush nothing concrete like most gurus out there. fortunately there are other valuable sources that give more valuable information and cover the subject better

[@neilpatel]

Sorry you felt that way, my friend!

[@andyandy5808]

Your Awesome,!!!

[@neilpatel]

You are!

[@andyandy5808]

Thank you

[@andyandy5808]

You too

[@mashalkhan2469]

Hey you are the best. I have been following your tips and they are amazing. Anyhow I have one query , if there are not enough site ranking on Google and not enough content available on Google , how are we supposed to generate content around that keyword?

[@neilpatel]

Is there search traffic towards that keyword? If so then go after it if nobody else has yet!

[@mashalkhan2469]

Yea sure that would be great. But if there isn't content available on that keyword on Google and people are asking , I would definitely go for that keyword. But I need to write on that keyword. So how do you generate content ? Where to get data from ?

[@ManojAgadi]

Amazing Information Sir.

[@neilpatel]

Thank you!

[@a.educate6172]

U r the best

[@neilpatel]

You are!

[@rashidrashidi7212]

sound effects are used very unprofessional

[@mustaifa5]

I was thinking that you are the best , but as I subscribed your free trail and then once free trial and I did not opt for the payment plan but you are still chasing me to charge , and getting many transactions request on my credit card , its stupid and embarrassing kind of behavior for me and for your company as well..

[@neilpatel]

I'm so sorry that happened, friend. Please email me right away so we can resolve it. [e-mail]

[@howardtiersky6939]

The right keywords will definitely lead to business success. If brands know how to use relevant keywords, they can better provide solutions to their customers. If they know how to provide solutions, they can attract their target audience’s attention.

[@neilpatel]

Well said! The right keywords will bring the right traffic :)

[@golearnit7311]

No way. We hired this guy for SEO services and it's total waste of money. I'm not a competitor to him or for any other but letting others knows.

[@neilpatel]

I'm sorry to hear that, friend! SEO can be unpredictable, so results don't always come as fast as we'd like. Let me know if there's anything I can do to help in the future! I'd be happy to help :)

[@libansheikh7067]

you did find his video on this B-road keyword i dont know ¯\_(ツ)_/¯

[@goldretirementsolutions]

It's been a year how is the site doing now with his services

[@andrewryabchenko2407]

I think your web app displays inaccurate information.

[@benjaminkats3401]

Could you edit the sound of your videos louder ? When I go on other videos it screams when I have hard time hearing you 😅

[@neilpatel]

Noted! Thanks for the feedback :)

[@juhav.7516]

Good advice. It's not easy to find good keywords, certainly if the content is in English or another widely spoken language.

[@neilpatel]

Totally! It can be a tricky process.

[@worldgameplay2022]

How can I get keyword good subjek

[@neilpatel]

Use Ubersuggest :)

[@sornbona9920]

Hi sr! Could write me keywords about cosmetics for boost please !❤

[@neilpatel]

Use Ubersuggest :)That will be helpful to you!

[@BloggerPralay]

Uncle Neil..I love you..😍

[@neilpatel]

Thank you, friend :)

[@deequeens]

Mine TOO!

[@mushahidhussain7391]

Hi

[@neilpatel]

Awesome! :)

[@MasterBrain182]

😁🤑🥳

[@jayden7489]

the sound effects need to go, quite annoying when trying to focus

[@neilpatel]

I appreciate your honest feedback

[@pranayaryal]

Title says "My Favorite Keyword Research Strategy" and then talks about his own company. I would urge the audience to get advice from someone who doesn't earn money with the advice.

[@neilpatel]

People can use whatever SEO tool they want! I'm just using my tool in this video as a reference point :)

[@vidhyadharsansare7278]

Increase your voice volume, very poor quality in loudspeaker 👎 dislike from me.

[@neilpatel]

Thank you for the feedback on that!

[@IwanAjah-yx9vg]

🤗👍🙏

[@ecommercefact]

Neilpatel just advertise his own channels.

[@neilpatel]

Of course I bring awareness to my services through my content :) That's digital marketing!

[@ecommercefact]

@@neilpatel Good to see your rply..

[@joshblevinswebengineer]

This video's production quality is bad. I can barely hear you while the sound effects blow my ear drums out.

[@neilpatel]

Thank you for the feedback!

[@joshblevinswebengineer]

@@neilpatel anytime!

[@bradyoung804]

Ears

[@_faithhh]

is this free?

[@neilpatel]

Yes :) Moz has a free trial!

[@user-ld9cl8sf2k.]

Very helpful video sir thsnk you please help me

[@lepetitagriculteur4063]

I am actually unsubbing from your channel after canceling my sub on Ubersuggest (you abandoned us french speaking blogs ! understandable.), what you said is what is already out there. No value is added in your videos. just a waist of time for people on an intermediate level. I still encourage new people to SEO to follow you for a while to get a broad idea on SEO.

[@neilpatel]

I appreciate the honest feedback, friend!

[@ANDRIAMANDRESYPierre]

Activecampaign review!! ❤❤