My makeup tastes have changed dramatically. Why? Is it permanent?

[@beth4378]

I’ve noticed in myself that I just want to be more comfortable in the last few years. I don’t wear underwire bras anymore. I want comfortable shoes. I don’t mess with false eyelashes. I still want to be polished and put together but comfortably.

[@MissReneeMichelle]

I stopped wearing underwire bras several years ago. I'll occasionally wear one once in a while, but bralettes are my go to now! I don't even wear padding anymore.

[@ghouliegarou]

Yup, I dropped the underwires too during the work from home days and never went back. And I wore winged eyeliner daily for almost twenty years, but that's stopped too.

[@MissReneeMichelle]

I stopped the winged eyeliner when I turned 30. My eyes are starting to age and winged liner just doesn't look the same now in my mid-30s as it did throughout my 20s.

[@airportcat]

Would love to see a GRWM: Tango Edition!

[@erinodonnell386]

I have experienced a dramatic shift oddly enough away from a minimalist, more “masculine” aesthetic and towards a soft, “feminine” aesthetic. Me 2 years ago never wore prints at all and claimed to dislike wearing florals or pink or anything stereotypically feminine. I hardly wore dresses or skirts. I hardly wore makeup aside from brows and mascara. Now I’m sitting here in a coral, floral wrap dress that accentuates my naturally curvy figure. Wearing blush, lipgloss, and brows (no mascara or harsh lines at all) and I have never felt more myself. I got out of an extremely restrictive, emotionally abusive relationship and do not live near or interact much with anyone who feels the need to force their version of what I should want upon me. I am free.

[@HannahLouisePoston]

YAY ERIN!!!!! 🦋

[@taintedlife2618]

How wonderful. Oh lip gloss and blush are my favorite to see on people. So much potential and life with so little product!

[@RaelNikolaidis]

Those words. “I am free”. Brought tears to my eyes. ❤❤❤

[@erinodonnell386]

@@RaelNikolaidis Thank you. Re-learning how to trust myself to make decisions has been difficult and is frankly a work in progress but exploring my personal style has been a way to tiptoe back into it. Allowing myself to make small choices, one at a time, that are in and of themselves low consequence, and that build into something greater.

[@erinodonnell386]

@@HannahLouisePoston thank you so much for your videos generally (beauty and fashion). It’s been a calm place that lives in an ecosystem of lovely people for me to tip-toe back into making little decisions for myself one at a time.

[@TheBaumcm]

My theory is that tastes change as we age because we are more willing to take risks, step outside of our comfort zone, and care less about how people feel about our choices that don’t fundamentally impact them. In short, we are more authentic to our own preferences, especially if we have tried other avatars on, being less swayed by trends and peers. For some, that means becoming less consumer based, minimalist, etc. and for others, that means bolder, maximalist looks.

[@disney.daze.55]

Yes. I definitely feel more confident. At 40 I’m embracing my love of Disney and now I’m even wearing shirts and bags daily that I’d use only in the park before. I just care less. The way I dressed and did my makeup before was actually for men. To be attractive to men. As I’ve grown and my perspective on men, my place in society, do I even want to be married…it’s no longer for them. Now I dress and style for me. What brings me joy. Others be damned. It’s so liberating.

[@grumpyschnauzer]

True. I started wearing sandals for the first time in my life at 35 and loving it. I couldn’t stand sandals previously… so weird.

[@TheBaumcm]

@@disney.daze.55 yep, all throughout my life I have been a tomboy, so I dressed practically. In college, I actually had no issues thanks to grunge. Once I entered the workforce (women are really judgy), it became more difficult. Finding the balance was harder then but now they have much better and nuanced options.

[@ericapalmisano5759]

From age 35-38, I moved from the Mid=Atlantic USA to Berlin. I found the culture around beauty/aesthetics there was very different. A lot of local women/femmes wore little makeup and when they did, it was often just a bright eyeliner or a bold lip. Even in the office where I worked, many femmes wore no makeup at all. I saw little full base, contouring, etc. I also saw more men and gender nonconforming folks play with makeup. I began to experiment with wearing little and then dropped makeup entirely for a while. It felt liberating not to have to buy the products and take the time to apply them. As the pandemic hit, I changed again, playing with dramatic, colorful eye makeup and having fun with it. After years of neutral smokey eyes being the wildest thing I wore, it was fun to throw layers of green or burgundy across my lids. Since returning to the US, I've felt free to wear makeup when I want and drop it when I don't. I still work remotely and I'm in a creative field so I feel grateful I can do that. Lots of folks feel pressured to perform femininity to support their livelihoods or even their safety. I'd love it if makeup were a more unfettered choice for everyone.

[@lilithowl]

Amen!

[@carriekennedy5903]

The best day ever was swapping makeup tips, destashings and gifting makeup goodies & samples with my adult son. His skills are on point to the extent I thought his skin was naturally flawless and he somehow missed the bad dna that plagued me until he shared his best kept secrets. I only had sons so it was an awesome day. I wish more men would toy with makeup although it’s encouraging seeing everyone more aware of skincare.

[@user-rz9rq7pp2b]

​@@amandak.4246 Femmes aren't just lesbians who present in traditionally feminine ways.

[@sophieserendipity4164]

@@amandak.4246 femmes originally means "women" in French, so OP might have meant it that way, or as a shorter version of feminine-presenting folks. And there are femme lesbians in Berlin without make-up - it's a German thing, many of us women don't wear make-up here, or not much. I was completely surprised, for example, when I was traveling the US as a teen and again in my twenties - so many women wore a lot of make-up in comparison to what I was used to seeing in Europe, especially foundation/complexion products. of course that is changing, especially through a social media lens, but - people are generally wearing very relaxed styles in Berlin, and that also goes for people who wear make-up. With the occasional glittered-up exceptions in between, of course.

[@cleigh3796]

" A lot of local women/femmes wore little makeup..." wow, you are underwater in the gender ideology sauce.

[@sher3196]

This is why I love makeup. It is self expression without long term commitment. I definitely go through changes. I've never been a one eyeshadow look person and I've been loving that lately. I've been really into differing textures on the lips and experimentation with that. I'm 50, for reference, with a lifelong love of makeup.

[@makeupeclectic]

I love hearing people talk about the evolution of their tastes and style, thanks for this video.

[@conservativebarbiedoll589]

I’m a 42 year old machinist and I definitely have noticed a dramatic difference in my beauty routine since I turned 40. I would make a point to do dramatic eye makeup regularly because it made me feel feminine in a masculine environment, even in the summer when it gets extremely hot in the machine shop. After a few years of trial and error in my extreme work environment I enhanced my skincare and now I feel even more feminine with my more elegant, refined look. I used to never leave the house without foundation and lipstick but as we speak I’m walking the dog bare faced with my favorite lip balm 😊

[@Vochknode]

Wow I love what you've said. I'm a machine operator and have felt the same way for so long. When I didn't do makeup I would end up not trying with anything (like wearing sweats or just jeans and a hoodie) and feeling kind of crappy about myself but these days I'm finding different ways to feel feminine and confident without needing to put in so much effort. I also now have a harley which has made me even more want to look softer myself because the bike itself is so "strong" that I want to not be on the same level as edge so I still can feel more feminine even with riding it and not seeming unapproachable as that can happen

[@SandrasSpace]

Also, it could be that natural ‘no makeup’ makeup has been on trend for quite some time now, and you’re subconsciously getting influenced by the content you consume which features women wearing what visibly seems as not much makeup 😊

[@narandza7367]

I had same exact thoughts! It could be all she mentioned but it is probably media. She likes chunky earrings and minimalist style and i see people all over the internet wearing exactly that with little to no makeup.

[@reneeruark230]

As a woman fastly approaching my 50th birthday, I have had to change my makeup several times in my life. I used to be minimalist. Now with grey hair I find that I love the bold eyeshadow looks. It's beautiful and actually helps balance the grey and makes me appear younger. In my early 20s I could have cared less about makeup. You will change many times in your life. Lifestyle and current needs often direct those choices.

[@cookieclaygirl77]

For me, I've noticed a shift around every 8 years (I'm 46, almost 47 in June) and one thing I noticed (especially hitting 40) is I felt a less frenetic pace to---everything. 40s almost was like: you've wildly collected "things" so now let's focus on getting nicer versions of what you like (almost a less is more aspect...instead of the collecting--the culling and curating of most aspects of my life--not just in style). Maybe x-amount of years is gather, collect, experiment and the other is refine, curate and adjust.

[@angelaabright]

This is exactly how I’ve been feeling over the past few months. Thank you for putting all of my thoughts into words!!

[@taintedlife2618]

Was just watching your cat eye tutorial last night 😂

[@angelaabright]

@@taintedlife2618 Hahaha hiiii!!

[@shelbyanumandla7499]

It’s fun to examine how our tastes change!

[@andreabeth]

I used to work with a lady who wore heavy makeup daily. One day, she opened up and said she wanted to wear less makeup and change her look. She was afraid to change because she didn't want people to make comments about the change. She said to not be like her, to be brave and make changes as you feel lead to do so. I think that was great advice.

[@standdownrobots_ihaveoldglory]

Your subconscious is probably preparing you mentally for some big changes in identity, priorities, and lifestyle 💕. I've been through a rollercoaster with my makeup tastes in the past year. After giving up most makeup in 2015 because it didn't flatter my aging skin, I rediscovered cosmetics with a vengeance in 2022. Eyeshadows are finally consistently bright and light enough to do the look I've always wanted! I am appreciative of changes in both trends and my personal tastes, I feel like it must be very boring to wear the same style of makeup through life.

[@mariahmoo]

Your "how to wear black eyeshadow" vid really helped me understand how to accentuate my hooded eyes and ever since I have been going more and more dramatic and colorful with my eye looks. As I get older and more comfortable with myself, the bolder my look gets, and I'm loving it.

[@sandysmith8377]

I’ve been here since your first video and, of course, have noticed these changes. Here are my thoughts: 1. Leaving LA. The city, the culture, the vibe. Also, who you were prior to and why you started the no-buy year. 2. Moving back east. To a quieter lifestyle, closer to family. Marrying Joe. You seem more content, more settled, more secure, more “living your life” instead of “aspiring” to do so. I think you learned a lot about yourself from the no-buy, who you wanted to be, why, how to get there. 3. Pregnancy. Nesting. You’re priorities are shifting, changing. You are preparing, getting ready. Consciously and unconsciously. Transitioning. Evolving. Your life, as an individual and as a couple, is changing. This is what happens when we live our life, not when we let life happen around us without participating. I think change is normal and “should” happen. But I think we associate it with bad, scary, hard and leaving behind (not letting go). Who wants to be the same as they were 5 years ago. Where is the growth there? Exciting ❤️🇨🇦

[@ashleyelizabeth8335]

You’re being kinda weird.

[@the_ash_tree]

I've been obsessed with colorful makeup since I was 15-16 (over a decade now) and, if anything, my love of colorful makeup has only intensified. The ways I apply those colors has changed drastically in the best ways but I want all the colors on my face all the time. I'm learning to appreciate the simple, toned down makeup looks, but part of why I love makeup is building color, blending, creating dimension, and seeing how different shapes and colors and applications play on my face and skin. It's fascinating and I love it!

[@InfinitegardenbyBethK]

Love this chat, Hannah ❤ we are constantly becoming ourselves over and over again. I love the experience of drastic aesthetic shifts! I’m 44 and have been through at least two major shifts. I have recently let my gray hair grow out, which was such a major vibe shift that I’m now finding myself more interested in bold makeup.

[@terra724]

As to not diminish your hard work letting go of so much excess makeup, I feel like you having a more capsule size makeup collection, in a way, has allowed you to give yourself permission to wear the same or simple looks everyday without feeling guilty of all the makeup expiring in your drawers.

[@cjevans6365]

I used to wear very minimal amount of makeup in my 20’s & 30’s, but when I hit my 40’s, I felt the need to add a little ‘sugar’. Now at 51, I’m loving my makeup game. 💃🏼

[@amydement.]

You are happier. It's not as simple as that, but that may be the foundation.

[@HannahLouisePoston]

:)

[@vjean04]

My makeup changed from when I was pregnant until my daughter was around 6 years old. Those 6 years I only wore minimal makeup mascara something neutral if anything and only put on “fancy” smokey eye for an event. I think I felt I needed to look more “grown up” less flashy etc because I was entering a new phase of life. However I fell back in love with makeup and now feel life is too short to be wondering if blue eyeshadow is too edgy for a mom. Not a lot of my friends wear makeup or only wear neutrals, but I like color and sparkles I always have since I was little. I don’t think I should have to give up that part of myself. So now that I’m late 30s I’m letting myself be creative and fall in love with daring looks and not caring if others don’t do looks like that or only wear brown. Or if others don’t wear makeup like I do. It happens we go through stages in our makeup life.

[@mandybailey6206]

Love your insight/hypotheses on this topic. I’m almost 49 and have actually experienced the opposite! My mother wears very minimal basic makeup and is not interested in fashion. I’ve always admired women who look classy and pulled together- women you can tell are intentional with their haircuts, clothing cuts and styles, etc. I continue to learn and grow and am taking a slightly bolder approach to makeup with less conservative color palettes and a sassier haircut- with more compliments than I’ve had in years.

[@poppymagpie309]

I grew up in LA and the dress up culture is REAL! Everyday Androgynous Editorial is still my aesthetic (in my early 40s) and I am often overdressed in social situations 😂 Love your content! Embrace change 🤗

[@snailscourge9873]

As ever, such a delight to spend time with your thoughtful aesthetic analysis. As I've aged - turning 60 this year - maturity and experience means having had decades of time to learn and embrace my own aesthetic, to find and hone my own style. I see this in my chums as well and the happiest, most self-enhancing results seem to be the most self-embracing. It's kind of a "wetting the stone" aesthetic - yourself, quirks and all, dialed up and celebrated.

[@heybic7558]

holy crap, YES! for years i've been the minimalist friend who only wears black, white and neutrals. After a plastic surgery I gained a lot of confidence I lacked my whole life and began experimenting with colors while still being a minimalist. My friends have noticed it and seem quite excited about it. And althought I still love black, white and neutrals for their practicallity I'm enjoying mixing a bit of color in ❤

[@aemmathis]

When I moved my fashion sense changed drastically as well. It’s like you said, it’s not that it feels any less me, but it’s shown me how much my environment changes what really feels like “me’. I think how the people around you will appreciate or respond to your aesthetic choices inevitably influences them!!

[@izzybitsyspider03]

During the pandemic (2020/2021), i was like a rainbow, walking, breathing Lisa Frank sticker. Now, i have completely changed. I didn't want to be known as the rainbow girl lmao. I did not always want to one up myself because people expected a certain look from me. Also, i got into colour season analysis and, lo and behold, bright colors look terrible on me (it is true, i always noticed it.) Now, i wear whatever boring neutral thing i want. It's funny bc my mental health was at it's worst when i was colorful and looked to be extremely happy and fun. But now, my mental health is better and i no longer feel the need to change myself so drastically or buy so much crap that will end up in landfills. I am glad i had my rainbow phase, it was necessary. But I'm glad it's over.

[@JennSarracenia]

I’ve noticed that my style gets wilder often when I am at my worst!

[@MichelleC1974]

I relate to this so much.

[@JBUHJBUH]

It makes me happy to see that you recognise the necessity of that phase (so many people look back on phases with regret, instead of seeing them as growth markers)! ​@@JennSarracenia Also agree that I tend to experiment more when my mental health isn't at its best - maybe it's about trying to exert some outward control when I don't feel like I have much inner control?

[@PrairieDawnC]

Chosing colours and designs opposite to our most flattering ones may result in an edgy look. Looking edgy may give us some power when we feel bad.

[@andreabeth]

I think many of us have a big hair chop, a more dramatic style, cutting bangs, etc when we are going through something. It's like a way of processing and becoming more.

[@aliceinwonderland5070]

I have to admit I’ve really missed your more dramatic make up looks! But I really think you hit the nail on the head when you talked about the culture difference between living in LA and where you live now. For me, even the difference between living in a vibrant part of inner London to a sleepy London suburb is noticeable. I still wear colourful or dramatic makeup, but if I’m going out for dinner locally I’m the only one doing it! I also think the pandemic made dressing down fashionable. I think this trend will change over the next few years, but we’ll probably have to wait and see!

[@staceymolli1028]

As not only one of your OG subscribers but likely one of your oldest- 59- I have had a love of beauty starting in high school to modern day. Minimal to maximal-each year brings a different evolution. Wearing only Russian Red for most pf the 80’s to concealer lips in the 90s- I have loved it all and pivoted back and forth through the years. My motto is- when you’re through changing- you’re through. Enjoy it all Hannah! ❤️

[@lorenabobbitt22]

Another point to consider: COVID! I felt more of a need to express myself through eyeshadow when I was wearing a mask all day- doing makeup in the morning became a sort of escape from all the uncertainty of the time.

[@mamabear8373]

You live you learn. I'm the same age as you and I've been ignoring trends and picking colors that suit my coloring and tastes best. I feel like we all have been overwhelmed by influencers and what they where into instead of honing in on what works best for ourselves in our own unique tastes and coloring. Doing a no buy year and getting a PCA has most certainly aided me on this journey.

[@cinemaocd1752]

The biggest aesthetic change I've undergone in the past two or three years is to start to lean in into my natural eye shape which is very round and slightly downturned. This is the opposite of what I did for decades which is to try to contour my eyes to look more almond/lifted etc. Every once in a while I go back to it for a day or two just to see how I feel, but I just still feel really ambivalent about it. I think allowing my eye shape to shine was more accepting of myself. I'm 53 and wear dramatic makeup on occasion including deliberately "youthful" blush placing that is clearly intentional and very "out there." But for my day to day, I think about layering makeup on in as sheer and careful a way as possible so that it looks "natural." I've been getting SUPER into color correction (a thing I definitely picked up from this channel) and I enjoy seeing how little product I can use to get the job done.

[@MoonlitSunflower]

Less often is more. I learned that with lipstick from Lauren Mae Beauty. Lol. I do love for you that you are embracing the feautures of your eyes rather than trying to alter them to look like they're something they are not.

[@JBUHJBUH]

I have the same eye shape! Wondering how you do your makeup to let it instead of hiding/ altering it? Because I still see so many tutorials talk about applying your eyeshadow/ eyeliner/ concealer/ whatever UPwards (to give that 'lifted' look you mentioned), & I'm over it lol ...

[@d.-beck7205]

Same here! I can not draw a cat eye, for example, because of my small down turned wrinkles in the strategically wrong places. All tips for hooded eyes look too dramatic for my taste. I finally simplified my eye makeup and decided to embrace my big round eyes with their downturn and tiny wrinkles! I am 57 and happy with the outcome.

[@d.-beck7205]

@@JBUHJBUH Me too! I now use a shiny pink rose or a matte nude eyeshadow stick on the whole lid and a thin tightline in the outer half or third of my uper eyelid in the color petrol or violet (matching or opposing the petrol ring around the iris, as my mood goes), and a layer of brown mascara, plus a very faint taupe blurred line on my lower lashline to make my eyes look open and even bigger. I feel good with the outcome, it is fast and I only need a small number of items. Funnily, this is almost what I did as a young woman. Coming back to my no fuss makeup routine 40 years later and happy with it. 🙂.

[@morganwu282]

I kept waiting for you to list pregnancy as a possible reason. I know you don't really want to make it a part of your channel, but as a "pregnancy veteran" 😂 (I have 4 children), I can definitely attest that it is a life experience which affects all aspects of life and personality. I have gone back and forth between many different makeup, hair, hobby, and exercise preferences (just to name a few aspects) during my pregnancies/first 9 years of being a mom.

[@HannahLouisePoston]

it will be interesting to see what happens this year, but these changes started setting in last year, long before I got pregnant!

[@swesttttt]

Even if it doesn’t directly impact these changes it could’ve been unconscious preparation, for sure. Little ones take up a lot of time… makeup that takes a long application process and multiple touch-ups during the day are usually out the window.

[@branwynnemay]

After I had my first baby, I chopped my very long hair short and I gave away all of my “young” clothes. I still grieve those clothes. 😂😅 In retrospect, I was finding ways to simplify my life and I wish I had slowed down and been as introspective as Hannah. Becoming a mom definitely impacts us in all kinds of ways!

[@swesttttt]

@@branwynnemay I wondered in a separate comment if she’d end up chopping her hair. There’s a reason why “mom-buns” and shorter styles are so common! Little sticky hands grabbing chunks of hair! 😝

[@oceanmelody3783]

for years i didn't wear blush bc i didn't want to enhance the natural redness of my skin but recently i've really started to enjoy wearing it! i just had to find the shades that worked for me instead of just going for what was popular

[@KellyGooch]

I relate to this soooo much. I feel like my makeup style has done a 180 in the last two years!

[@HannahLouisePoston]

HI KELLY!!!!!!

[@weelittlebird3931]

Personally, I have noticed the strongest change in my home decor….not so much in fashion or make up. When choosing higher quality furniture and decor (that is typically more costly) I have a propensity to lean into classic and traditional styles, and I have to be careful to always add inexpensive flares, that give whimsy and eccentricity that used to happen very naturally, when I was young.

[@TheBaumcm]

What we used to call investment pieces, typically more neutral and classic because the style will be appropriate even later and you can use touches for personality that are less expensive and more easily replaced.

[@NikkijBerryman]

My aesthetic evolution is similar to yours. As a makeup artist and enthusiast, I lived for a dramatic look! I have found that as I am aging, I am more comfortable with myself, my body, my features, my skin…all of it. My confidence is steady and settled which allows me to do what I want but not to look cool or to detract or to elicit compliments and attention. I don’t need the drama as often as I did when I was younger. I still enjoy the process and the creativity of the drama and character in makeup and dress but it’s not as critical in my self expression as it was years ago. Thanks for the thoughtful discourse!

[@bernadette8727]

Make up was never my jam, but I had and continue to have an interesting relationship with clothing and fashion. As a teen and into my early twenties I was involved in goth subculture and for 10+ years I almost exclusively wore black. I did not care for (and subsequently did not learn) "conventional" style rules. Me studying geology and wearing heavy duty work clothes or hiking gear for long periods put an interesting element to the mix. Plus I lean on plus size, so conventional stores never had that much to offer. Now, navigating a professional office work environment for the past 2 years (not geology related) and evolving out of the goth subculture a into a love for prints and colour, I am completely out of my depth fashion wise. Your takes on fashion and building a wardrobe to my lifestyle help me get a grasp on the situation. I am currently on a nobuy till the end of June and monitore my wardrobe choices, try to rotate through every item of clothing I own and try to identify missing staples... It is a journey! Thank you for making this videos and sharing your nuanced and in depth thoughts with us!

[@debrawells-hopey1980]

I've changed too in similar ways. I think it's a combo of 1) maturing skin & face shape (too much of a fight these days to work against what nature's doing) 2) having a wee bit more disposable money therefore discovering the joys of high end, elegant products and 3) wanting less in all aspects of my life - quality over excess. For you , Hannah, I love the thought of your last point- that you've accelerated though what would be a "normally" slower evolution because of your KZbin sitch!

[@sunjiyoo_]

It's really interesting to see everyone's experience in the comments! I personally started wearing makeup when I was in high school, mostly because I wanted to cover up acne. Then during my early 20's, I wore only concealer and red lipstick: no mascara, no brow product, no blush. During my mid to late 20's when I was diving into beauty youtube, I went through a HUGE shopping spree for makeup and I experimented with different lipstick shades, tons of base makeup and tons of blush lol. Now that I'm in my early 30's, I feel like I'm going back to my high school days by wearing really minimal makeup. Now I use a bit of spot concealer, a hint of blush and a variety of lip products. I feel like I know much better and my makeup placement and choices are much more intentional! So even though it feels like I'm back from a full circle, I learned my lessons and know what suits me well. P.S. I felt so 'grown up' as I wrote this! 😂😂

[@juniperroberts6254]

As a current light makeup wearer (if I wear it) and perpetual wild dresser with neutrals in my closet but a definite lean towards print and color, I couldn’t believe how much your style changed over the years!! As I’ve progressed in my career, I’ve leaned into the business casual and found a way to mesh that with my love of creative, colorful, and unique design. I was raised to be concerned about looking “pretty” always, and looking back, I recognize that my clothing choices were very much influenced by pressure to be feminine, even though it wasn’t something I particularly cared about. I have a lot more confidence in myself now that I’m not being influenced by boyfriends or social groups or media, and I’m able to really embrace the artistic side and creative side of clothing and presentation. I love hunting for thrifted things, and while I watch my spending very carefully, I can still do things like revamp some old leather boots with spray paint, or sew beading onto the collar of a shirt. I really love coming to your channel because while your style of dress is very different from mine, your approach to style and finding one’s style is fantastic and I have an appreciation for anyone who is trying to reduce consumption, because it’s something I have thought about as an artist, who does not want to put more work out in the world that will just end up in another landfill eventually.

[@MeridaEllaSDB]

I appreciate and respect Hannah and her family’s privacy not to make a certain health condition a central character in her content. I haven’t even heard her mention where they live now, just not LA. I respect the discretion for their safety. These are obviously impactful events, no adult needs told that. it is also a relief to hear another educated interesting person with ideas talk about something other than that. Parenting channels exist, they require completely different skills than esthetics or other content. KZbin doesn’t have to be The Truman Show. Mad props for Hannah setting the new standard in professionalism and family privacy.

[@scandinavegan274]

I've always been big in to subcultures, stuff like clubkids, drag, grunge, punk and goth. Lately I notice my color palette shift too. I think it's a mix between wanting to put less effort in to "fight" my natural coloring, because you can absolutely make most colors work for you, but there is a lot of blending and adjusting the base tbh, but also I think my priorities shifted from creating lots of big special experiences to just experiencing life. I value living a peaceful life and it has affected my recent choices in color, not only for my makeup but also my home. Do still go bold whenever I feel like it! ✨ I'm still an alt-kid at heart after all. I've been toying with the idea of creating bold alt-makeup in very muted colors, to match my own coloring, just to see how it looks. 👀 But I'm on a no-buy right now

[@derrickjenniferwatkins1394]

I'm also 38 (almost 39) and I'm actually a bit late to the fashion and makeup world. I was raised very basic and simple with no makeup at all. I've discovered the beauty community over the last 4-5 years and fallen in love with eyeshadow, fragrance and fashion. I've learned techniques for both bold and dramatic as well as soft and subtle (although I must say, looks become dramatic much easier than remaining soft!) I wore (and received complaints on my dramatic looks) but my life has become increasingly busy, and like you, I don't live in a fashion fueled area. In fact, I live on a horse ranch where I became very dirty everyday. My styled hair that I do for going to town is mostly braided or in a bun at home. I do my eyeshadow when I meet clients, but it's a ranch, not really the place for purple and green eyeshadow. I love fragrance but I'm surrounded by sensitive animals (and fragrance sensitive family) so it's necessarily subtle. I guess what I'm saying is, I love both the dramatic and the subtle but I must Taylor my tastes to the situation I'm in. My choices when I had nursing babies was even simpler than now. I avoided fragrance, stain able clothing and impracticable shoes. Now, I can embrace more of those things. Life is dynamic and ever-changing and its foolish to think we will always be the same or wish to make the same choices. Love your channel Hannah and I'm so excited to see the person you both retain and change when your darling baby comes!

[@sallyjordan4869]

What an interesting, thoughtful video. I’ve of course been noticing the changes in your makeup tastes, and I wondered if being playful with makeup was beginning to feel like a busman’s holiday, now that you do makeup for a living. I admit I miss the colorful eyes sometimes, but you do look more elegant now. I also think that with a baby, you of course will have less time to spend on makeup, and maybe you’ve been subconsciously preparing for that? A one-and-done eye certainly takes less time than what you used to do. I find that my own makeup tastes have changed with age, circumstances, and whim. I wear much less complexion product than I used to do; as I get older, I find that the less I wear on my skin, the younger I look. Just color corrector and a bit of concealer is all I use now. I still like color and sparkle on my eyes, though. I was glad to hear that you don’t think that’s inappropriate for a woman of advanced years! 🤎

[@stephaniec4766]

I would love to see a video on your current most used products and/or how you’ve been using your products in light of your new makeup style

[@BRATTERSTEIN]

I have 100% had the same experience. I started as a beauty youtuber being all about dramatic eyes and bold lips, non-stop, the idea of a nude or natural lip was laughable. Then I transitioned into True Crime and it slowly changed. I got into graphic eyes and nude lips, then natural eyes and nude lips and now.. it’s always a look that’s more in harmony with my face and less contrasty. The most drama I give myself is occasionally creating a wing with my clionadh jeweled multichromes. But more often than not, it’s a neautral in the crease and fractal freesia from Phytosurgence on the lid with Rare Beauty brave, my perfect lip.

[@sarahbeekman3814]

Ah, yes... I remember angry eyes. Maybe another theory could be less anger and rebellion inside of you?

[@cynthiarome1356]

Hey Hannah. This was another great video. Thank you again. First of all responding to the title of this video, nothing is permanent except, of course, our propensity for change. The ‘why’ part captured my attention the most. Age: Yes. I mean how can our taste not change as, God give us strength, our bodies change. Lifestyle: Yes. I have heels under my bed that have not seen the light of day for at least two years since I moved out of the city. Minimalism: Yes. It makes life easier and is also ‘it’ right now. Makeup would have to follow. Beauty Influencer: Yes and Yes. I was a buyer in the fashion industry and as the years passed my uniform became a black suit because, as you said, I saw SO much, bought SO much, saw the passing trends SO much, and developed SO much intolerance for fads. So yes, this is a thing. We can appreciate and love without participating. ❤

[@PrairieDawnC]

The Pandemic changed me and my priorities. I discovered I enjoy being at home and so my clothing and makeup changed from a classic casual and semi-formal aesthetic to natural casual and business casual which also fits my softer, post-pandemic figure. I had started growing out my prematurely silver hair pre-COVID, having blonde and brown low lights added by my stylist. Suddenly I couldn't go to the salon anymore and so the transition to no dye happened more rapidly than planned. I don't wear anything that needs ironing anymore, I have two favourite pairs of earrings that go with everything, and my high heels and dresses are gathering dust. Life is good! Life is easier now. Your minimalist wardrobe suggestions have been very helpful.

[@EleanorLaneDesign]

I was sick, like in the bed, not sure whether I would make it sick, from 2009-2017ish. Needless to say, makeup was not a big part of my life during those years. So when I started feeling well enough to take an interest again in makeup, that felt like a real win for me. I’d say I’ve gotten a bit more flamboyant as I approach 50, mostly because the product formulations are SO MUCH better than when I was in my 20s and there is a lot more in the way of instruction and inspiration online. For my day to day, I’m still very much no makeup makeup and I also make a point to go out *enough* without any makeup so that it remains fun and not something I need in order to function in the world.

[@sveme5450]

that is so fascinating. i recently came out as trans within most of my circles and even though make up has not (and won't for quite a while longer) left my life, just knowing that i am being perceived differently and adressed differently has made me change my wants and goals of putting on makeup for things. similar to how you have tango events i have one part of life where i present very publicly and my makeup and styling to me is a very conscious persona - one that i didn't conceptualize in the same way before.

[@nourmezher4129]

Hannah i find myself having gone through the exact same evolution at the exact same times as you but for different reasons. With regards to fashion, iv always been a curvy girl so minimal aesthetic dressing when i was younger was not as accessible (at least where i lived) and of course since i an curvy i had to follow rules like don’t wear anything oversized blablabla. Then i tried fashion styling for clients and realised how untrue this is and how great oversized yet minimal silhouettes looked on my curvy clients and myself!! In parallel to this i also pursued a career in editorial makeup, so i feel all my creative juice has gone onto the models faces rather than my own, so it became my creative outlet instead. I find myself wanting to wear elegant yet comfortable outfits, and a VERY minimal face of makeup that accentuates my features as opposed to my extremely editorial looks that i used to wear up until 2021. I still appreciate prints, editorial looks and maximalism, but i now find I enjoy them more on special occasions 😃

[@newnana9070]

I love eye shadows, doing my eyes. I love every things else subtle, less is more. I never wear false lashes, although I do own a pair of magnetic ones. I wear black mascara that adds length, and fullness. I still love red, orange, beige pinks, lips, just softer. I just don’t do it everyday anymore. Which is a lost. I’m retired now so not really dressing for work everyday. Dressy casual is my running errands, family gatherings, hanging out with my sisters. Those are the times I wear makeup st all.

[@lindsayp8131]

I can absolutely relate to this! When the pandemic hit, I began working from home full-time which propelled me into sparkly pastel rainbowy makeup (which I never felt comfortable in for the corporate environment, but felt cheerful and comforting during such an unsettling time). I felt free from the cluthes of propriety and office-appropriateness. Then I became a mom and barely wore makeup for my whole maternity leave. This was freeing in a whole new way because I hadn't really gone makeup-free that consistently for such a long stretch of time since my youth! But once I stopped nursing, was getting more sleep and feeling more sociable overall, I started dabbling in makeup again. Now I'm back at work, but only in the office sparingly. My makeup can range from absolutely nothing, to minimal neutral makeup, all the way up to pastel giltter....just based on my mood that day. I feel a lot more at ease with makeup and aesthetics because I had a real "detox" over maternity leave. It has felt rejuvenating to slowly rediscover my tastes, but to also give myself the space for preferences to be different on a daily basis. I've grown tired of being locked into one version of myself. Today was ripped jeans and no makeup, but yesterday was an earthy dress, a brown lip, and glittery eyes. Both felt right for the day, but either of them could feel wrong on another day. Fascinating!

[@silliepixie]

"It just feels less like something that requires glitter" This reminded me of the experience of applying makeup to skin that is just starting to get wrinkles. It made me look 10 years older! It could be my inexperienced application of the wrong products. I also was only wearing makeup to go dancing....Swing instead of tango. I would get so sweaty that the makeup would just look terrible. So now I just do a lip tint and a clear mascara when I want to feel dressed up.

[@taintedlife2618]

I think people are also a bit burnt out with all these trends and heavy makeup that demands a lot of products and tools that just aren’t practical for a regular day. I think it’s beautiful when someone accentuates the natural gifts they were given and apply makeup accordingly or use their own face structure and make slight glamour adjustments like a brow shape or color or beauty mark and then not add so many layers that just don’t always sit well through the day.

[@sofie.h]

You were my first exposure to oil slick eyes, and really reinvigorated my own relationship with eye makeup especially, which I’m really thankful for! So, I’ve been missing those kinds of looks from you in the past little while - but I’ve also come to appreciate your perspectives and thoughtfulness more than whatever actual makeup content is on the table (see: this very video!!), so there’s no risk of me losing interest anytime soon

[@lisasmith7]

I have went the absolute other way. Before the pandemic I was a no makeup makeup Gal. I am 55 and have fell in love with playing with makeup. During the pandemic I just played in makeup. It was all at home date nights. I am loving the oil slick eyeshadow. Have a great week ❌️ ⭕️

[@LindseyBedro]

I found you in your dramatic eye looks and thick mascara days and I still think those looks are really inspiring because no one really does their eye makeup like that. I can’t believe it’s been that long to be honest!

[@moshimoshiumeboshi]

Do you think, having done this video and gone through this introspection, that you'll aim to incorporate more bold, maximalist makeup playtimes into your channel? Or do you think you'll keep going with the flow of what you're currently gravitating to more naturally? I'd personally love to see a type of comfort zone-pushing in the direction of you Terry Barber series-I feel like those (often) monochromatic looks you were doing would be such a statement with a coordinating outfit!

[@Beautyonthebrain_]

I've been subscribed to your channel since the end of your no-buy year. My makeup style has changed so much over the past 5 years mostly due to not working & being disabled. I often do not have the energy to think through a whole look, I just grab what makes sense for the occasion & even then, it's my old, worn out clothing that I feel best in & a makeup look that is inherently disconnected from my outfit. BUT, I have several big occasions coming up, my brothers wedding is in the fall & I don't want another makeup melt down like I had the last time I was at a wedding. I've used my makeup play time to experiment with my makeup to see what will make it through those days filled with happy tears. I also play with my makeup as a diversion from my chronic pain, I build custom palettes with my singles, I swatch & layer my blush..all without putting any on my face. I think of my makeup as a toy & as a tool, it keeps my brain busy & gives me the hit of dopamine that is needed to get me through the day.

[@lotus_qween]

I really appreciated your openness in this video. I did drag/performance art for 7 years and last year and a half I started my transition (mtf) and stepped away from performance art in order to find my authentic femininity instead of the character I created. I gravitate now to natural makeup when I use to ADORE the concept of more is more...time is funny

[@hollytheriot9357]

I got into makeup in 2020 during isolation. I went from only ever having one red lipstick, one blush I could apply with fingers, one brown eyeliner and one mascara to having a huge collection of colorful eyeshadow and lots of brushes and liners and multi chrome highlighters and glitter and bright blushes. (2020 is also when I discovered your channel). My face was my new canvas. Then in the summer of last year I made the decision to change my life.by fall I packed up and moved out of my apartment, giving lots of my wardrobe and makeup away to friends as I prepared to leave the country. January of this year I took off for Mexico, then a month later for France. I’m now in Ireland, wwoofing and living mostly on farms and in rural communities. I’ve continued to shed more of what I brought (I’m down to a small makeup bag and a pencils/brushes bag. I’ve let go of and acquired different clothing as the seasons and my trip have progressed. I miss putting on makeup, but I never have the occasion unless I’m traveling through a major city. And then I go all out. I have a 6 pan custom palette of duo chromes and a glitter and I really go for it. I miss the every day play time. But I believe the season will come at sometime. For now, I can carry these things with me in my light load and just appreciate them. I use my watercolors more now than my makeup but I’m happy with it. It’s a journey!

[@marymorris6136]

I love that you’re addressing this topic! I’ve noticed the same thing in myself recently and have been thinking a lot about it. I used to experiment with eye makeup a lot and lately have shifted towards super minimal makeup on the eyes (maybe a gentle shimmer or eyeliner and mascara). My preference in lip product has also changed a lot. Unless I’m doing a bold red lip, traditional lipstick feels too heavy on me and I’ve been going in the direction of lip balms and oils. I’ve been attributing it to aging but truthfully when I do my old style of makeup it just doesn’t look like me anymore. It’s all very interesting.

[@lauragraf7148]

Great video Hannah! 1. I think having an artist spirit, inherently makes you bored and ready to move on to something new. And I have no sentimentality about it, because I embrace evolution. 2. During covid, I didn’t wear a lot of makeup, and focused more on skincare, so I was a lot more confident about my skin. 3. I have also been on the olive road to discovery, and wearing base that actually matches my face has made me wear considerably less, because I can get away with it. 4. I turned 50 this year, and eyeshadow just does not look good on my eyes anymore. My lash line has now dipped below the hood, so wearing eyeliner just drags my face down. I’m trying to wear eye makeup that lifts my eyes now. - And, of course, it’s a combination of all these things.

[@CBlake-xy5cm]

Hi Hannah. Love this video. ❤ I'm almost a year in on my silver hair journey. Just as you said about this new chapter in your life, there are no rules or restrictions women need to follow about a silver hair aesthetic. For me personally, as I learn how the specific qualities of my silver hair correspond with my own light olive skin, I have decided to make some changes in my makeup and clothing. For me, I find the silver in my hair brings out the cooler blue aspects of my olive undertones: to me this "blue-on-blue" interplay between my hair and skin gives me a slightly unhealthy washed out look. So, I've learned I prefer slightly warmer tones in my base and contour makeup, and slightly pinker tones in my blush. Adding just a titch more yellow and red back into those aspects of my skin brings livelihood back to the look of my face. And... the most fun part? My natural silver hair has a bit of shine and sparkle to it. So I've really enjoyed playing that up with silver sparkle on the eyelids. There's other stuff I could say about clothing... but I'll not go on and on. For anyone reading this who is interested, there are plenty of thoughtful and stylish influencers on KZbin who've created content about silver hair (Infinite Garden by Beth K is a great example). To some degree I've been influenced by these people and to some degree I just figure things out myself. For anyone who wonders what it might be like to go silver one day, I say, "Jump in! The water is warm!" 🦋🧡🦋

[@EmilyNicole505]

No freaking way you’re 38. I’m honestly in shock. You look 28. Drop the skin care routine girlfriend!!

[@HannahLouisePoston]

the filming lights have a lot to do with it tbh. But I also have a private theory that dancing freezes the aging process

[@zerbirae4224]

This video is inspiring me to go back and revisit your older looks/tutorials💚

[@kerriwright4593]

I love the old Hannah eyeshadow looks! So beautiful and creative 😍

[@eurekahavok]

So, I turned 40 in January, and I went through something similar, especially as I made the transition from working in a busy office, to now working at home. Another aspect that has changed are my fashion needs vs. wants, and how I present myself. I find that the older I get, the less I like how heavy makeup looks on my skin, and the more comfortable I have become with just living in my skin, without the 'need' for makeup. I also think that this can be attributed to just staying home more as well. My current struggle, is wanting to look put together, but casual, and finding a way to elevate my every day style, even if I don't leave the house, without feeling overly dressy for no reason.

[@TheBaumcm]

Same here. My lifestyle, based on HLP’s helpful guide, is mostly casual, athleisure only needed. So I go for colors, cuts, and fabrics that elevate. Nothing that wrinkles, unique details, and the colors that suit me personally. Linen is lovely for summer but gets too wrinkly for my taste and is a little too high maintenance. I also sweat…a lot…so athletic fabrics are awesome. I like finding items that are traditional cuts, like trousers, in tech fabrics.

[@TheBaumcm]

Side note: having a cohesive color palette, for me muted by black or gray but not white, so not too bright, and cool (leaning blue more than yellow), allows me to look more put together because everything goes and complements my skin. I highly recommend Merriam Style for a more pragmatic approach to defining your best colors.

[@marywiththelonghair1330]

Aging has definitely changed my makeup style. I turn 40 this December. I used to be pretty boring in my makeup choices, but I did know how to apply it nicely. About 5 years ago I started watching YT tutorials and just went head first into makeup. I have a disgusting amount of makeup now. I wear a lot more variety of products and colors, and my techniques have certainly changed. But even now, my makeup is always evolving. My skin is changing, maturing, and I’m making changes to go with that. The way I do my base has certainly changed. I think makeup choices are always evolving and changing, we just don’t always notice it. Maybe it just depends on how into it you are at that time. How much time you have to give it at that period in your life. But yours reasons make sense. And I’m sure you will change again. And again. And possibly a few more times. Congrats again on the impending precious baby. Pregnancy looks beautiful on you. Hope it’s been an easy one for you! My girls are 17 and nearly 14. Enjoy the baby time. Nothing is better than a sweet little baby. The sounds they make. The way they smell - not the hiney. When they hold your finger. They are just the best. Love from Texas 😘😘

[@pattern-shift]

On my journey to curating and creating a more conscious wardrobe, I have taken on this holistic view on my style. When looking for more sustainable fabrics and using my garments longer, I’m leaning towards more timeless pieces and as a reaction I use make-up and jewelry as the focal points. To tie looks together. They sometimes need to be more flashy and sometimes more toned down. It’s such a fun overal lifestyle approach.

[@loureysavick5736]

Another great video I always love your thoughtfulness. My guess is that part of the shift happens when you begin to find skin products that worked for you I suspect, that the more confident you feel revealing the beauty of your skin tone the less need you feel to play with different color palettes on the daily. I hope that’s true, I definitely know that hearing you talk about making thoughtful choices helped me feel more confident in the skin I’m in. Thank you for modeling positivity and self acceptance and for expecting the product you buy to work for you rather than working yourself to make the make up work.

[@elizabethevelyn7125]

It's an interesting shift to notice in yourself! I've had a somewhat similar change, especially re: mascara preferences and gravitating more towards natural looks than I used to. I'm also very influenced by whatever media I'm enjoying: when I was finishing watching Upstairs Downstairs, which I watched around 2015, I got really into dramatic smudgey flapper eyes. When I first watched Euphoria in 2019, I fell in love with Jules' editorial makeup looks, and I really held onto that. Over the past few years, it's transitioned to a hybrid of natural makeup with a couple pops of something more statement or artistic.

[@robinmelameth8712]

I started watching make up tutorials on KZbin, when emerging from lock down, and realizing that I had forgotten/needed to refresh on how to do my own make up. I’m excited for your new phase because I have a lot of trouble finding beauty influencers that I like to demonstrate how to use a pallet in a soft sophisticated, every day, wearable way instead of an editorial look. I think you’ve got something here!

[@sswans7876]

I have been subscribed since your very beginning and I want to say that I am so thrilled that you are expecting!! I am 59, soon to be 60, and the mother of 3, and grandmother of 2. Needless to say, children are a huge part of my life so I'm so excited for you and Joe! I found myself with too much makeup, drowning my feelings with purchases at about the same time as you; so I have followed you with personal interest. My purchases are now much more thoughtful, so thank you for that! Also, I discovered during COVID, when I got extremely tan, that I turned green, green, green. So I too am Olive, which I think is a large part of buying too much makeup. It's really difficult to figure out what works. I have a makeup recommendation for you: when you find your makeup has turned orange, brush Hourglass Ambient Lighting Powder in Mood Light over your cheeks. It's a soft brown lilac and it tones down orange. Also, I recommend you watch youtuber Aly Art about body types. I believe you are a dramatic body type. You'll find that dramatics are tall and don't do well with prints. I'm a gamine, and discovering this, and my olive skin tone have changed my shopping. I no longer overindulge. But also part of that has been your channel and I'm forever grateful for your articulation, creativity, and thoughtfulness. Take care!

[@katiescott8576]

The most exciting evolution in my personal style in the past year has been more about rediscovering what it FEELS like to put on a garment and be like, "This feels like me." It was a feeling I was very familiar with as a teenager, and I think I lost it in my late 20s and early 30s as I tried to fit into certain aesthetics (like the Anthropology boho aesthetic or the minimalist black t-shirt aesthetic). I was never into fast fashion trends, but I would follow what was in the zeitgeist for the vibe of my overall wardrobe. Now, it's more about finding individual pieces that feel like me, or that make me feel slightly more elevated and polished. It's been great.

[@RangerMommy]

This was such an interesting video. You've articulated what I could not. I would never leave the house without a full face of makeup and now I don't wear foundation, only mascara and brow makeup. It gives me such a sense of freedom. I also have more money for treatments that are longer lasting than a face of makeup. Covid changed this for me and I'm very happy about it. Thank you for making this video.

[@CheriebyMoonlight]

I’ve been a subscriber within a couple of months of you starting your channel, I think you had less than a thousand other subscribers at the time. I’m one of those that attempted a no-buy year the year after yours 😉I love seeing how you and your channel have evolved and grown. I’m barely even interested in beauty products at this point so that’s been a definite evolution for me but when I wear makeup I’m definitely going for a more natural look as well. Two things I have always loved about you is your aesthetic and your insights so I’m loving the fashion content videos, and I always enjoy the more chatty and reflective videos. Thank you. ❤

[@disney.daze.55]

I definitely noticed the change. When I go back to old HLP videos I’m shocked and barely recognize you. My theories were 1. You’re not living in the drama of tango all day every day. With Poema you were always thinking about it, designing for it, wearing it, and then dancing in it. You’re removed from that now. There’s distance between you and the drama, and the space has allowed for a simpler more Sophia and subtle Hannah to emerge. The butterfly has now emerged from another cocoon as a moth. 2. The minimalistic wardrobe. For sure. Now your makeup looks feel more in line with the clothing. If you wrote the old looks it wouldn’t feel balanced and the clothing would be overpowered by the makeup. Now you’re literally more fashion forward. 3. The others also apply. Aging, your location and lifestyle. I had a huge shift during the pandemic. When you first introduced Clionadh I was obsessed and I think I bought all the shades they in the stained glass line. Now? I can’t remember the last time I used them, and the ones I’m drawn to now to actually wear are the more neutral ones. I also since discovering Violette_Fr have been obsessed with one and done eye looks. I don’t even use liner now. It’s shocked even me. Most days I don’t even wear makeup. I work from home and don’t feel the need to. I’d rather sleep more. When I do it’s simpler looks. Sometimes, like today, it’s an about-face pale lavender eye and mascara and an orchid gloss. Sometimes it’s lashes, a natural wash of eyeshadow, and an in-your-face red lip. I’m increasingly drawn to the Parisienne philosophy of makeup.

[@ceciliagovea]

In my very early days of wearing makeup, I used to ONLY wear red lipstick. It wasn't only my "go to", it was the only lip I felt comfortable wearing. I now, about 10 years later, don't even own a red lipstick. I slowly shifted towards neutral and cool leaning browns, especially on my lips. I can very clearly recall the first time I wore a brown lipstick, which I still have and I'm still on the hunt for a shade match since its no longer made. I've also been experimenting with shimmers, which I used to hate. I think that's actually an influence from watching you and Lauren Mae, but I love it!

[@majakofoed3721]

I would absolutly love a tango-grwm, where you show some of your tango clothing. And, maybe a short clip of you and Joe dancing!

[@rachaelbuffkin4009]

I feel as if I went through a similar shift in makeup tastes during my pregnancy in 2022. Overall I had a strong desire to simplify things in my life, particularly in relation to beauty and style, with a goal of reducing cognitive load so I could focus on being a mom without feeling like I didn't have time to still be myself. Now with a seven month old I can still get myself ready and feel good/confident with minimal time and effort.

[@mchampagne]

This is an interesting topic! I feel as though my own personal aesthetic tastes have changed quite a bit as well, largely as a result of lifestyle changes and practicality. Thank you for this insight, Hannah!

[@luluw8561]

I used to be full beat everyday and obsessed with make up but I’ve lost most of that interest. Now I have a small collection of high end beautiful products that I love. I just use a green primer, a little concealer, a cream blush, eyebrow gel, mascara and lipgloss. That’s it. It takes me 10 minutes in the morning and my husband frequently tells me my make up looks nice. It sounds strange but I feel relieved not to be obsessed with it anymore 😌

[@imagineitqll]

Throughout my 20s I wore nothing but dramatic, pink feminine looks, but one day I woke up in my 30s craving nothing but sleek, black, modern and masculine in the way you describe. I still lean towards the dramatic but in a different way… it’s very interesting how these things play out. Age is definitely a factor for me but less in a “this doesn’t suit me” and more in a “this new look reflects how I feel” way

[@hiyahowsthings9119]

I think for me my makeup style has changed from colourful to more natural in line with feeling more comfortable in my own skin. Also, as you mentioned, sometimes heavier more dramatic makeup can make us look older than we are and a fresher makeup look can appear more youthful. That being said, I'm still happy to indulge in more colourful and dramatic makeup if the occasion calls for it 🤡, its just that its the exception rather than the rule these days.

[@frannosaurusrex7150]

There's an almost freakish level of parallel between your taste changes and my own. As an artist who adores colour in her own work, the work of others, interiors, and crazy prints, I fell into collecting a wardrobe full of the most bright crazy rainbow designs I could find, perhaps out of a feeling of obligation to force my wardrobe tastes to fit in with my other tastes and passions. In the last 8 months or so I've dramatically overhauled my wardrobe, I've sold or donated about 80-90% of what I had and I've been thrifting replacements that are all more aesthetically minimal. I've realised I find far more joy in things like silhouette, texture, and small unexpected details than just colour and print alone. I like items that are classic but with a little twist, or "ugly but in the best way" vintage jackets and bags. I still have a few items of colour and print for those days when I do feel like being a bit more maximal, but generally working within the restraints of a more neutral hued wardrobe has afforded me the extra step before purchase to consider of 'do I genuinely like this item, or am I only attracted to the print?', and makes me really take joy in seam details, subtle prints, mix and matching textures, etc. And when I want to bring the drama, a statement jacket or shoe or lip has so much more POP against that more 'minimal' background and I love playing with that ratio

[@blendofdays]

For me personally, I've noted that my makeup tastes are 100% cyclical. It's part of the reason I have a hard time decluttering eyeshadow. I feel like this is true for most folks who are in love with makeup. 🫶 *for instance, up until 2020, I absolutely hated blush & refused to wear it! I then discovered nude blushes & from there started using every shade of blush & really got into editorial & intense blushing! As of rn I wear very little blush in my day to day but I'm sure I'll go through these cycles again! 🎉

[@fourducksoriginal]

I agree and will add this is the something in common with hardcore enthusiasts and "geeks" in almost every field and hobby. We don't declutter because we are confident, usually correctly so, that eventually we'll cycle back into a hyper-intetested phase and want to engage anew with all our old treasures! I know because i have been in several such hobbies, usually not more than a couple at one time because my interests tend to be all consuming for those seasons . As with meteorological seasons, hobby seasons change and eventually cycle back. Nope, not decluttering (Caveat: I exclusively use powder shadows and face products and most of my lip products are bullets that are sanitizable and tend to last many years before the oils and waxes spoil).

[@blendofdays]

Yes exactly! I'm remiss to declutter perfectly good items even if I'm not currently using them. I know I will eventually cycle back to them. I started making cosmetics as a hobbyist back in 2020. I eventually burned out on it, mostly because I had such a huge stockpile of product & no intention upon selling it or becoming a brand. It's been a good year plus since I even considered creating new products. Last week something inspired me (I tried to pick up Devinah mystic moonpie & messier but both were out of stock). I immediately realized, 'hey! I could potentially make those shades!' So I did! If I had decluttered all of my supplies a year or so ago, I'd be kicking myself!

[@fourducksoriginal]

@@blendofdays ahh the "making cosmetics" and skincare hobby keeps burning me because the materials I use like shea butter and oils on liquid form often go rancid much sooner than the rate my hobbyist cycles change. Most of my intensive phases are at least 2 years. P.s. your creation sounds tantalizing!

[@blendofdays]

@@fourducksoriginal ooo yeah, I can see where that could be an issue with the oils. The only product I use that could potentially go off is fractionated coconut oil, but that does stay stable for quite some time. I also only buy it in small quantities to try & avoid that. I really became interested in making eyeshadow because of the price of multichrome eyeshadow 🫣

[@nadia.lewis.]

Are you me?? 😂 I’m turning 40 next week and after a lifetime of thrifting, vintage shopping, sewing, knitting and crocheting a wild rainbow of a wardrobe, I’ve pared wayyyyyy back the last few years. Partly because I outgrew all but a few pieces, partly because I’ve been very frugal while building a business. Like you, I went “capsule wardrobe adjacent” by simply not having almost anything to wear. 😂 My wardrobe now is like, 10 or 12 pieces, for a full year wardrobe. Only white + indigo. Still maximal in print size, but minimal in colour range. Still vintage, still unique pieces, still handmade pieces… but totally different vibe. Like you, I suddenly essentialized into a core version of myself. Although I’m very surprised to find myself in 1949 (elegant + easy), instead of 1957 (elegant + high maintenance). I’m taking two weeks off for my 40th (after years of non-stop) work to unplug, read and hand sew + hand knit a few pieces. Like you, I’m genuinely shocked to be here, in two colours, but I’m loving the ease + peace it’s bringing me. 💕

[@lipstickandlotsofcoffee]

Same here. No tightlining anymore, natural eyeshadow. No more foundation, only mineral powders. Natural blush. Since I had a shopping addiction (thank you for your videos, I'm on a no-buy thanks to you), I've got so many eyeliners I need to declutter. Love your videos!

[@amandahart4891]

I think evolution is great. When you stated the video, I suspected the new minimal aesthetic and upcoming life changes. For me, I found your channel this year and started wearing makeup and multichromes at 48. I always did a powdery soft natural look. But, I started to hate how powders felt on my skin, probably cause I’m dryer now than at 30. So I went to the store and asked for cool formulas and what I wanted for each item (look and feel), I got an amazing full face that works great for me. It’s just a fun new phase for me. Your channel let me know there were so many options out there that I probably could find something that I liked. But goodness the Natasha Denona goldy tones are my jam. Just luscious and beautiful and look great on me.

[@suzannecammerano5173]

My personal style has become more feminine and quirky over the past 10 years or so. I'm a landscape designer - quite the male-saturated field and one that usually puts me in the position of being gritty, wet, windblown, sunbaked, etc., so I'm figuring out how to work around those constraints. Having entered the workforce over 40 years ago I've experienced an evolution from women dressing in a feminized version of menswear in an attempt to be taken seriously. As our culture has changed and I've matured, I've started experimenting with things I truly like for maybe the first time in my adult life. Having let my hair grow in to be its natural silver is another style element and one that is influencing other style choices too. I've also learned a lot from my 19-year-old daughter, who is showing me what it's like to just be completely oneself. It's pretty cool to consider how our personal style reflects deeper changes in our perspective and I really appreciate your starting this conversation! By the way, I immediately thought your wardrobe minimalism experiment was a major influence on your pared down makeup preference. I think the other stuff is probably true too.

[@jillymac0613]

I do love this daily look on you. I'm newer to your channel and the bolder looks are also ::chefs kiss:: Either way, keep the great content coming! 🙂

[@sdbolen3414]

I do a yearly inventory of my makeup and makeup tastes. I'd love for you to do a deep dive into the influence of fashion on our collective tastes in makeup. I have oily skin. Why do I now want a shiny forehead? A shiny forehead has been the name of my existence for 20+ years.

[@polly1141]

I totally get this. I would love to see an updated version of your 'going out' look now. My guess is that look may have changed too. It could be an interesting video.

[@ginar3442]

Very interesting video! I used to wear heavy, full coverage, matte foundations like the Estée Lauder Double Wear. Now I prefer a lighter, satin finish, medium coverage that doesn't feel like a mask. Ageing definitely gets us adjusting anything we thought we knew about ourselves in many aspects of our lives.