My SaaS User Growth System: Get Your First 100 - 1,000+ Users

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Let's explore how to get the first 100 users, the first 1,000 users, and how to keep growing your SaaS user base.
I'll share the growth system I have used to launch and scale 3 SaaS products to more than $1M ARR.

[@SimonHoiberg]

This is the roadmap I have used to scale 3 SaaS products to 7 figures, and it’s the roadmap I will use again for my next SaaS. Do you have any questions or comments? Please leave them below and I’ll answer as many as I can! Watch this next ➝ 5 SaaS Ideas You Can Build as a Solo Founder Watch it here: kzbin.info/www/bejne/o5LXfmWBoaxqars Join +25K entrepreneurs and creators in my bi-weekly newsletter. NEWSLETTER ‧ simonl.ink/newsletter Be sure to hit the like button on the video if you got value from it. Talk to you in the comments.

[@peturgeorgievv]

What niche is your next SaaS going to be in? :)

[@SimonHoiberg]

@@peturgeorgievv I'll have an update coming soon 😁

[@Greg_Chase]

I strongly don't recommend the thumbnail of 'open mouthed expression of shock' - there are better thumbnails. It gives an impression of (forgive me for being blunt) too emotional. A relaxed smile or really anything that does not depict the open-mouth shocked look would be better. I am leaving this comment to help; I never watch those videos because my expectation is set low for what's in the video. I fully suspect your intellect greatly exceeds the impression that kind of thumbnail makes, as growing 195k following - not easy. Good luck to you, and again, apologies, but a 'vacant, emotional look of shock' is likely beneath you. Cheers.

[@programingwithali2461]

From 1 until 2 month ago I search video like this (Roadmap to get user) and finally Thanks Simon Regard

[@SimonHoiberg]

That's great to hear! Happy to finally help you with a clear-cut roadmap 🔥

[@programingwithali2461]

Yes thanks@@SimonHoiberg

[@mccall7122]

While the tips you give are solid, can I just compliment you on your video editing skills. Maybe you outsource it but whoever edits these videos is a master. I notice so many details that are so well done for maximum engagement. I'm betting you have a much lower drop-off rate on your videos than the average KZbinr. Kudos!

[@SimonHoiberg]

Thank you! Really appreciate it 😊 This video was all done by myself - I've found that it's very hard to outsource it to someone who will "get it right" so learning this craft has definitely paid off well. Something I'd recommend other KZbinrs to doo as well.

[@TheMidasTouch11]

@@SimonHoiberg oh wow! I was wondering if you outsourced as well. You're an incredible editor!

[@rizwanmanzoor7282]

​@@SimonHoiberg could you share or recommend any resources where we can learn these amazing video editing skills?

[@1000xdigital]

Refreshing to have a channel like this amongst all the bullshit on youtube. Love your channel buddy

[@pkf023]

you gained a new subscriber!! love this!!

[@ricardofeitoria8772]

Really smart of you using a 3:1 ROAS, keep up the good work!!!

[@SimonHoiberg]

Thank you 💪

[@DrRussell]

PERFECT TIMING! Exactly what our team needed. Thank you Sir.

[@SimonHoiberg]

That's amazing! Happy this was good timing for you 😁

[@DrRussell]

@@SimonHoiberg reality is I need to execute on all your good advice to really respect your efforts. I promise, I’m working on it.

[@nidhishbhavsar]

This is exactly what I am looking for all in one, Thanks a lot for your hard work Simon you are true SAAS Guru Appreciate ur efforts 🙏

[@SimonHoiberg]

I'm super happy to hear that 🙌 Glad you got value from it!

[@smbinvesting]

legit solid content. most startup content sucks but this is legit.

[@danielgrinshpun]

Great vid! Love the fact that you point out not just SaaS user acquisition strategies but the stages they should be applied to. Many early-stage SaaS Founders use paid ads or content in the beginning stages & wonder why the user acquisition is so costly/slow & yet doesn't produce results. Whereas if they started with outreach & made an irresistible offer (that compensates for lack of social proof & features), they would gain traction faster & prepare for more advanced strategies at later stages.

[@wemote]

PLGGGGGGG 🚀🚀🚀🚀🚀 Simon you're killin it

[@SimonHoiberg]

Haha I'm happy you liked it 😁

[@topote5224]

I literally released my app today, this video got perfect timing. I would add that we can start content creation while still at level 1 to make it easier. Thanks simon for being one of the best influencers for SaaS founders!

[@SimonHoiberg]

That's awesome 😁 And yes, that's a great point!

[@pietjan9055]

Hi how is it going right now

[@NexusRun]

This is really awesome content. Keep it coming. 👌

[@SimonHoiberg]

Thanks a lot 🙌 I'm glad you're getting value from it!

[@eddiejaoude]

Amazing video Simon! This is something we need to do next. I will be rewatching the video again with Sara tonight

[@SimonHoiberg]

That's awesome, Eddie! Super happy this is valuable to you and Sara 🙌

[@sepu9810]

bro amazing content, the value that you are giving is insane! thank you

[@lilshake139]

This is the best video Simon has ever made. ❤

[@smart-sg5cs]

hey i am already ur fan but this video is simply awesome as the step by step acquisition model u have explained clarify so many doubts regarding journey from 0 to 500 users may be we all the steps that we have to take but the way u have mentioned timelines is i think is the core message thanks keep providing good content and help all of us yo grow

[@SimonHoiberg]

That's awesome! I'm happy to hear this was a valuable breakdown 😁

[@brajonshelton6465]

This was unbelievably helpful

[@AlexBerman]

Great video

[@SimonHoiberg]

Thank you, Alex 😁 Coming from another expert, haha! I'm glad you liked it.

[@luis96xd]

Amazing video, everything was well explained, thank you so much!

[@mrssk.online]

Great video! The strategies for scaling from 100 to 1,000+ users are really insightful. Thanks for sharing these valuable tips!

[@cas818028]

Very very good Simon!

[@SimonHoiberg]

I'm happy you got value from it 🙌

[@EddyVinck]

Awesome video Simon!

[@SimonHoiberg]

Glad you liked it, buddy 😁

[@toluwanimibankole2345]

Cool editing great advice

[@ved.shankar]

Oh man, I'm at the 0-5 users stage and I'm quickly realising some mistakes I've made. Thanks for this video! These 'roadmap' formats really help identifyfy the critical action to take at each stage (and what to say no to) For those curious, the mistake: I made an initial MVP and signed up to many 'early users' to try the product (almost 50+) It was difficult to get feedback from all of them and very few actually replied back (on email) Luckily I stuck to also messaging people 1-1 on FB messenger but I know there are 50 copies of my V0.1 product that's gathering digital dust somewhere.

[@SimonHoiberg]

I'm glad this was helpful to you! And thanks for sharing from your own experience. This helps us all learn 🙌

[@ved.shankar]

happy to share, I think the learnings have been the biggest gem so far from building@@SimonHoiberg

[@trungthanhnguyen6200]

bro made the best video for startup founders

[@Colt-Nguyen]

This video is like going to a night club but for learning. Super satisfying.

[@programingwithali2461]

Waiting for your new SaaS

[@SimonHoiberg]

Will bring an update soon 😁🚀

[@edwinmakingmoves]

Question Simon can you do a b2b vs b2c video explaining the pros and cons of both businesses.

[@SimonHoiberg]

Great idea!

[@same.7939]

Love this content!

[@SimonHoiberg]

Thank you 🙏

[@EddieandSaraExplore]

Great video Simon! Thank you for sharing your knowledge.

[@SimonHoiberg]

The pleasure is all mine 😊

[@zeninvites3209]

this is absolutely genius. Thank you so much. A suggestion for a video is - what are examples of how much starting a SaaS could cost - I have been browsing code canyon but havn't plunged because I am unsure about what extra expenses there may be.

[@SimonHoiberg]

Thank you! And that's a great suggestion 🔥

[@programingwithali2461]

Thanks for this amazing content

[@SimonHoiberg]

You are most welcome 🙏 Glad you're enjoying my videos!

[@TimPouw]

Hi Simon, interesting. Got encouraged to watch this video by another fellow Dutch SaaS entrepreneur. I've never posted a comment on youtube before, but got triggered by your thought to build and start a community from the beginning. I really curious to hear your thoughts about customer community building for SaaS? Also for bigger (b2b) SaaS.

[@marikannan276]

Thank you very much 👍

[@SimonHoiberg]

The pleasure is all mine 🙌

[@alberjumper]

Great video and strategy. Best value out there. However I'm skeptical on the 5-100 users stage. Do you really think the first 5 users (and the followings) will attract up to 100 users? It seems very easy to get stuck on the 5 first users if they don't become your "ambassadors".

[@Manhwa_full_story]

Im making a web application dat makes it easy to scrape any information from any youtube video, copy and paste basically 😂😂😂, it also finds most liked comments amd cope them. The application is for my personal use.

[@edwinmakingmoves]

Thank you so much Simon this is dope content i know it took work to get done. Thanks for detailing the real ways to drive users. I have a question would you be open to mentoring SAAS founders for a fee? Or do you have a email founder can email you about their own SAAS ideas?

[@SimonHoiberg]

Thank you! I'm very happy to hear that. And while I would love to mentor SaaS founders, it's unfortunately not something my schedule allows at the moment. But here's a thing that might help a little. I have Simon AI installed on my website: www.simonhoiberg.com This is a chatbot trained on all my videos, content and knowledge I have build up - this chatbot can do some "mentoring" and it's always live, ready to answer your questions 😊

[@smart-sg5cs]

thats nice i will try this

[@catalinmpit]

Nice one!

[@SimonHoiberg]

Thank you, Catalin 🙌 I'm glad you got value from this!

[@julianboth7121]

Awesome video! Makes so much sense to go this route especially the first and the second step are pretty powerful if done right! Another question, Simon: What is you opinion on database SaaS, means selling access to a specific database (which gets constantly updated) for a specific industry and a specific use case?

[@noidentifier]

What if I have a B2B product with a multitenant database, that uses more resources than a single user in database, is the same blueprint?

[@EverettRo]

This is fantastic.

[@codewithmuhammad1]

Thank you very much!!!!

[@SimonHoiberg]

The pleasure is all mine 🙌 Happy you're getting value from my content!

[@antoniopalmarini1424]

Just a question. Do we use our personal brand to do content marketing? Or do we use product brand? Wich is the best way in your opinion?

[@incomebuddies]

Great video!

[@sun-ship]

Love your content.

[@fun854]

I really needed this video as we launch our first saas . Is there any chance I can get the PPT for the roadmap?

[@AK_B2B]

Hi Simon, What are your thoughts on an agency coming into a SaaS company to build out growth infrastructure for them at a one-time fee? This includes cold emails, LinkedIn outbound, lead magnets, landing page optimization, increasing the free-to-paid conversion ratio, retention, and referral. Essentially, building out a comprehensive funnel and delivering it to them.

[@TristanRoth-t3x]

Hi Simon. Beyond loving the message, I love the background music. Which one is it? :)

[@SimonHoiberg]

Thanks 😁 There are 9 tracks combined here. They are all from Epidemic Sound.

[@TristanRoth-t3x]

Thanks for your reply, I really appreciate!@@SimonHoiberg

[@iandrake4683]

Can anyone suggest a modern affiliate program for app developers?

[@askstevelow]

Great videos! Btw, where you do find how much these companies made? sounds cool!

[@SimonHoiberg]

Thanks! Their founders are very open about it on Twitter and LinkedIn 😊

[@ZikrAlloh]

Thanks

[@SimonHoiberg]

The pleasure is all mine 🙌

[@rastyle11]

This is very helpful but I keep looking for a video about an egg chicken SAAS product !

[@_timestamp]

I don't know why but everytime I see your thumbails I just don't want to click them, they feels like scam. I click them just because I know this is a high quality channel. It will be interesting to make an a/b testing for KZbin thumbnails. A: serious and genuine face B: clickbaity, mouth open, mrbeast style, etc.. I could be wrong but I bet A will perform better since your target are software engineers and in general a more mature audience.

[@SimonHoiberg]

I actually love this comment 😁 You bet I have A/B tested this, and the more "clickbaity" (I wouldn't exactly use that word) thumbnails always tend to perform better. Right now, this thumbnail has a 11% CTR, which is around the standard I'm looking for. If my thumbnail goes below 5% in the first 7 days, I always swap it. There's a reason why so many thumbnails look like this. It has been broadly studied, and there are certain elements that seem to perform better across all audiences and niches. So I am very confident that version B would perform better, also among more "mature" audiences. Additionally (this is my conjecture) - I bet that a thumbnail like this subconsciously works better on you too 😉 (even if you consciously think you dislike it). Thank you for the feedback, though! It is always very welcomed 🙏

[@Mohamed-wg3ps]

Hi Simon, what camera are you using?

[@ploang]

can you make video when you are making a new saas and scaling it in like a month and show the resluts?

[@Mem-qv7fh]

Looks so easy in a video.

[@wpezy4617]

Hi Simon, I have been watching your videos for a few months already and I have a question about collecting payments: Services like Paddle also handle invoicing and tax handling worldwide. This includes collecting, reporting, and remitting taxes in every country from which the end-users originate. Stripe does not do this (or does it?). How do you handle e.g. remitting taxes worldwide? Is this necessary? I'm located in EU. Thank you :)

[@michaeljenssen8976]

Where to buy your course?

[@victordemite]

Wow, this video is an absolute goldmine for anyone navigating the complex terrain of bringing a software product to market! 🚀 The insights shared here are like a GPS for success in the competitive world of tech. I'm walking away from this video feeling inspired and armed with the knowledge needed to take on the challenges of launching a software product. Thank you for sharing such valuable insights - this is a must-watch for anyone serious about making waves in the software market!

[@SimonHoiberg]

Thank you! Really appreciate your nice words.

[@saadalibhatti7606]

Awesome video. I"LL add one more things which is b2b cold calling. It work great

[@Adspott]

If i tell my family and friends that i have started a business they'll start asking for money.

[@datadiego_]

Have you tried influencers? Are a good alternative?

[@SimonHoiberg]

Yes, absolutely. I would call sponsored content on influencers channels a form of advertisement.

[@FigueroaOFFICIAL]

so goooooood!!!

[@gavinwiener]

I didnt follow the 5-100 stage. So you just ask peopke "hey, can you recommend the app to people you know and they'll get a big discount for signing up early"?

[@Gentlemen_Mindset]

Make a video on BuildShip!

[@mxx579]

How you make this cool thumbnails?

[@SimonHoiberg]

This is created in Adobe Photoshop 😁

[@tijhon1000]

Insane

[@SimonHoiberg]

I'm happy you liked it 🙌

[@redslashed]

me watching everything in 2X rn because my brain thinks so fucking fast

[@rilwanj]

4:12 Free accounts for my SaaS platform are virtually impossible, users can do unlimited live user interviews, live usability testing, observations, surveys a month but once the monthly minutes/events/responses runout they can pay for more. I will go broke quickly.

[@khalilhumam301]

You can offer cost recovery price to the initial users.

[@rilwanj]

@@khalilhumam301 thanks, in my industry services like mine cost 15000 plus minimum and normally focused on enterprises. My is focused on startups and cost around £23 - £100 a month. The ROI of 5 live usability tests with my platform results in at least 1000x returns (this is an educated guess).

[@bruno.pedrosa]

How can 5 users refer 100 users?

[@ronnysmith8731]

if 5 refer 5 each that’s 25 if 25 refer 5 each that’s 125. from just two cycles. realistically 95 from incentives for referring

[@yishayshalev3571]

7:00 thats what she said

[@jordixboy]

You should only do this if your idea is validated, if not youll be wasting time and money

[@SimonHoiberg]

I would argue that the first part of stage 1 can be a part of the validation process. But generally agree with you, yes.

[@vincelunceford]

this is a too high-level and completely leaves out the retention, and nps aspects of the product.

[@tylerdurden2832]

Hi, do you have other resources where i can learn it?

[@vincelunceford]

@@tylerdurden2832 try Y Combinator

[@g4ia1]

Simply WORTHLESS.

[@MrShurminator]

Rule 1: Never tuck your t-shirt in pants... you do not look trustworthy lol

[@shawnfoster4506]

Every "guru" says get all your first customers from your family lol such bs

[@alexdonchev1491]

It's really hard for me to take someone who tucks his t-shirt in serious

[@eleken.agency]

It's important to remember that in practice, there isn't a one-size-fits-all approach. If you dive into Lenny's newsletters on this topic, you'll see there's a whole world of different ways top companies got their first users. From going to your users online and offline, to getting press, creating FOMO and building a community -- depends on the product and the situation. Good strategy is not about copying universal recipes, it's about leveraging YOUR specific sources of power to overcome YOUR specific key obstacles. Thanks for the video though, it's a good jumping-off point!