My SaaS User Growth System: Get Your First 100 - 1,000+ Users

Let's explore how to get the first 100 users, the first 1,000 users, and how to keep growing your SaaS user base.
I'll share the growth system I have used to launch and scale 3 SaaS products to more than $1M ARR.
#saas #business #growth #revenuegrowth
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[@SimonHoiberg]

This is the roadmap I have used to scale 3 SaaS products to 7 figures, and it’s the roadmap I will use again for my next SaaS. Do you have any questions or comments? Please leave them below and I’ll answer as many as I can! Watch this next ➝ 5 SaaS Ideas You Can Build as a Solo Founder Watch it here: kzbin.info/www/bejne/o5LXfmWBoaxqars Join +25K entrepreneurs and creators in my bi-weekly newsletter. NEWSLETTER ‧ simonl.ink/newsletter Be sure to hit the like button on the video if you got value from it. Talk to you in the comments.

[@peturgeorgievv]

What niche is your next SaaS going to be in? :)

[@SimonHoiberg]

@@peturgeorgievv I'll have an update coming soon 😁

[@Greg_Chase]

I strongly don't recommend the thumbnail of 'open mouthed expression of shock' - there are better thumbnails. It gives an impression of (forgive me for being blunt) too emotional. A relaxed smile or really anything that does not depict the open-mouth shocked look would be better. I am leaving this comment to help; I never watch those videos because my expectation is set low for what's in the video. I fully suspect your intellect greatly exceeds the impression that kind of thumbnail makes, as growing 195k following - not easy. Good luck to you, and again, apologies, but a 'vacant, emotional look of shock' is likely beneath you. Cheers.

[@programingwithali2461]

From 1 until 2 month ago I search video like this (Roadmap to get user) and finally Thanks Simon Regard

[@SimonHoiberg]

That's great to hear! Happy to finally help you with a clear-cut roadmap 🔥

[@programingwithali2461]

Yes thanks@@SimonHoiberg

[@pkf023]

you gained a new subscriber!! love this!!

[@nidhishbhavsar]

This is exactly what I am looking for all in one, Thanks a lot for your hard work Simon you are true SAAS Guru Appreciate ur efforts 🙏

[@SimonHoiberg]

I'm super happy to hear that 🙌 Glad you got value from it!

[@luis96xd]

Amazing video, everything was well explained, thank you so much!

[@incomebuddies]

Great video!

[@1000xdigital]

Refreshing to have a channel like this amongst all the bullshit on youtube. Love your channel buddy

[@NexusRun]

This is really awesome content. Keep it coming. 👌

[@SimonHoiberg]

Thanks a lot 🙌 I'm glad you're getting value from it!

[@julianboth7121]

Awesome video! Makes so much sense to go this route especially the first and the second step are pretty powerful if done right! Another question, Simon: What is you opinion on database SaaS, means selling access to a specific database (which gets constantly updated) for a specific industry and a specific use case?

[@DrRussell]

PERFECT TIMING! Exactly what our team needed. Thank you Sir.

[@SimonHoiberg]

That's amazing! Happy this was good timing for you 😁

[@DrRussell]

@@SimonHoiberg reality is I need to execute on all your good advice to really respect your efforts. I promise, I’m working on it.

[@lilshake139]

This is the best video Simon has ever made. ❤

[@danielgrinshpun]

Great vid! Love the fact that you point out not just SaaS user acquisition strategies but the stages they should be applied to. Many early-stage SaaS Founders use paid ads or content in the beginning stages & wonder why the user acquisition is so costly/slow & yet doesn't produce results. Whereas if they started with outreach & made an irresistible offer (that compensates for lack of social proof & features), they would gain traction faster & prepare for more advanced strategies at later stages.

[@same.7939]

Love this content!

[@SimonHoiberg]

Thank you 🙏

[@EddieandSaraExplore]

Great video Simon! Thank you for sharing your knowledge.

[@SimonHoiberg]

The pleasure is all mine 😊

[@ricardofeitoria8772]

Really smart of you using a 3:1 ROAS, keep up the good work!!!

[@SimonHoiberg]

Thank you 💪

[@sun-ship]

Love your content.

[@wemote]

PLGGGGGGG 🚀🚀🚀🚀🚀 Simon you're killin it

[@SimonHoiberg]

Haha I'm happy you liked it 😁

[@smart-sg5cs]

hey i am already ur fan but this video is simply awesome as the step by step acquisition model u have explained clarify so many doubts regarding journey from 0 to 500 users may be we all the steps that we have to take but the way u have mentioned timelines is i think is the core message thanks keep providing good content and help all of us yo grow

[@SimonHoiberg]

That's awesome! I'm happy to hear this was a valuable breakdown 😁

[@cas818028]

Very very good Simon!

[@SimonHoiberg]

I'm happy you got value from it 🙌

[@programingwithali2461]

Thanks for this amazing content

[@SimonHoiberg]

You are most welcome 🙏 Glad you're enjoying my videos!

[@EddyVinck]

Awesome video Simon!

[@SimonHoiberg]

Glad you liked it, buddy 😁

[@marikannan276]

Thank you very much 👍

[@SimonHoiberg]

The pleasure is all mine 🙌

[@codewithmuhammad1]

Thank you very much!!!!

[@SimonHoiberg]

The pleasure is all mine 🙌 Happy you're getting value from my content!

[@eddiejaoude]

Amazing video Simon! This is something we need to do next. I will be rewatching the video again with Sara tonight

[@SimonHoiberg]

That's awesome, Eddie! Super happy this is valuable to you and Sara 🙌

[@fun854]

I really needed this video as we launch our first saas . Is there any chance I can get the PPT for the roadmap?

[@AlexBerman]

Great video

[@SimonHoiberg]

Thank you, Alex 😁 Coming from another expert, haha! I'm glad you liked it.

[@Mem-qv7fh]

Looks so easy in a video.

[@antoniopalmarini1424]

Just a question. Do we use our personal brand to do content marketing? Or do we use product brand? Wich is the best way in your opinion?

[@catalinmpit]

Nice one!

[@SimonHoiberg]

Thank you, Catalin 🙌 I'm glad you got value from this!

[@wpezy4617]

Hi Simon, I have been watching your videos for a few months already and I have a question about collecting payments: Services like Paddle also handle invoicing and tax handling worldwide. This includes collecting, reporting, and remitting taxes in every country from which the end-users originate. Stripe does not do this (or does it?). How do you handle e.g. remitting taxes worldwide? Is this necessary? I'm located in EU. Thank you :)

[@ZikrAlloh]

Thanks

[@SimonHoiberg]

The pleasure is all mine 🙌

[@iandrake4683]

Can anyone suggest a modern affiliate program for app developers?

[@programingwithali2461]

Waiting for your new SaaS

[@SimonHoiberg]

Will bring an update soon 😁🚀

[@rastyle11]

This is very helpful but I keep looking for a video about an egg chicken SAAS product !

[@topote5224]

I literally released my app today, this video got perfect timing. I would add that we can start content creation while still at level 1 to make it easier. Thanks simon for being one of the best influencers for SaaS founders!

[@SimonHoiberg]

That's awesome 😁 And yes, that's a great point!

[@pietjan9055]

Hi how is it going right now

[@ved.shankar]

Oh man, I'm at the 0-5 users stage and I'm quickly realising some mistakes I've made. Thanks for this video! These 'roadmap' formats really help identifyfy the critical action to take at each stage (and what to say no to) For those curious, the mistake: I made an initial MVP and signed up to many 'early users' to try the product (almost 50+) It was difficult to get feedback from all of them and very few actually replied back (on email) Luckily I stuck to also messaging people 1-1 on FB messenger but I know there are 50 copies of my V0.1 product that's gathering digital dust somewhere.

[@SimonHoiberg]

I'm glad this was helpful to you! And thanks for sharing from your own experience. This helps us all learn 🙌

[@ved.shankar]

happy to share, I think the learnings have been the biggest gem so far from building@@SimonHoiberg

[@edwinmakingmoves]

Question Simon can you do a b2b vs b2c video explaining the pros and cons of both businesses.

[@SimonHoiberg]

Great idea!

[@alberjumper]

Great video and strategy. Best value out there. However I'm skeptical on the 5-100 users stage. Do you really think the first 5 users (and the followings) will attract up to 100 users? It seems very easy to get stuck on the 5 first users if they don't become your "ambassadors".

[@zeninvites3209]

this is absolutely genius. Thank you so much. A suggestion for a video is - what are examples of how much starting a SaaS could cost - I have been browsing code canyon but havn't plunged because I am unsure about what extra expenses there may be.

[@SimonHoiberg]

Thank you! And that's a great suggestion 🔥

[@Mohamed-wg3ps]

Hi Simon, what camera are you using?

[@askstevelow]

Great videos! Btw, where you do find how much these companies made? sounds cool!

[@SimonHoiberg]

Thanks! Their founders are very open about it on Twitter and LinkedIn 😊

[@edwinmakingmoves]

Thank you so much Simon this is dope content i know it took work to get done. Thanks for detailing the real ways to drive users. I have a question would you be open to mentoring SAAS founders for a fee? Or do you have a email founder can email you about their own SAAS ideas?

[@SimonHoiberg]

Thank you! I'm very happy to hear that. And while I would love to mentor SaaS founders, it's unfortunately not something my schedule allows at the moment. But here's a thing that might help a little. I have Simon AI installed on my website: www.simonhoiberg.com This is a chatbot trained on all my videos, content and knowledge I have build up - this chatbot can do some "mentoring" and it's always live, ready to answer your questions 😊

[@smart-sg5cs]

thats nice i will try this

[@user-cn6cj7oy4n]

Hi Simon. Beyond loving the message, I love the background music. Which one is it? :)

[@SimonHoiberg]

Thanks 😁 There are 9 tracks combined here. They are all from Epidemic Sound.

[@user-cn6cj7oy4n]

Thanks for your reply, I really appreciate!@@SimonHoiberg

[@noidentifier]

What if I have a B2B product with a multitenant database, that uses more resources than a single user in database, is the same blueprint?

[@AK_B2B]

Hi Simon, What are your thoughts on an agency coming into a SaaS company to build out growth infrastructure for them at a one-time fee? This includes cold emails, LinkedIn outbound, lead magnets, landing page optimization, increasing the free-to-paid conversion ratio, retention, and referral. Essentially, building out a comprehensive funnel and delivering it to them.

[@michaeljenssen8976]

Where to buy your course?

[@Gentlemen_Mindset]

Make a video on BuildShip!

[@ploang]

can you make video when you are making a new saas and scaling it in like a month and show the resluts?

[@tijhon1000]

Insane

[@SimonHoiberg]

I'm happy you liked it 🙌

[@victordemite]

Wow, this video is an absolute goldmine for anyone navigating the complex terrain of bringing a software product to market! 🚀 The insights shared here are like a GPS for success in the competitive world of tech. I'm walking away from this video feeling inspired and armed with the knowledge needed to take on the challenges of launching a software product. Thank you for sharing such valuable insights - this is a must-watch for anyone serious about making waves in the software market!

[@SimonHoiberg]

Thank you! Really appreciate your nice words.

[@mxx579]

How you make this cool thumbnails?

[@SimonHoiberg]

This is created in Adobe Photoshop 😁

[@datadiego_]

Have you tried influencers? Are a good alternative?

[@SimonHoiberg]

Yes, absolutely. I would call sponsored content on influencers channels a form of advertisement.

[@gavinwiener]

I didnt follow the 5-100 stage. So you just ask peopke "hey, can you recommend the app to people you know and they'll get a big discount for signing up early"?

[@_timestamp]

I don't know why but everytime I see your thumbails I just don't want to click them, they feels like scam. I click them just because I know this is a high quality channel. It will be interesting to make an a/b testing for KZbin thumbnails. A: serious and genuine face B: clickbaity, mouth open, mrbeast style, etc.. I could be wrong but I bet A will perform better since your target are software engineers and in general a more mature audience.

[@SimonHoiberg]

I actually love this comment 😁 You bet I have A/B tested this, and the more "clickbaity" (I wouldn't exactly use that word) thumbnails always tend to perform better. Right now, this thumbnail has a 11% CTR, which is around the standard I'm looking for. If my thumbnail goes below 5% in the first 7 days, I always swap it. There's a reason why so many thumbnails look like this. It has been broadly studied, and there are certain elements that seem to perform better across all audiences and niches. So I am very confident that version B would perform better, also among more "mature" audiences. Additionally (this is my conjecture) - I bet that a thumbnail like this subconsciously works better on you too 😉 (even if you consciously think you dislike it). Thank you for the feedback, though! It is always very welcomed 🙏

[@redslashed]

me watching everything in 2X rn because my brain thinks so fucking fast

[@rilwanj]

4:12 Free accounts for my SaaS platform are virtually impossible, users can do unlimited live user interviews, live usability testing, observations, surveys a month but once the monthly minutes/events/responses runout they can pay for more. I will go broke quickly.

[@khalilhumam301]

You can offer cost recovery price to the initial users.

[@rilwanj]

@@khalilhumam301 thanks, in my industry services like mine cost 15000 plus minimum and normally focused on enterprises. My is focused on startups and cost around £23 - £100 a month. The ROI of 5 live usability tests with my platform results in at least 1000x returns (this is an educated guess).

[@jordixboy]

You should only do this if your idea is validated, if not youll be wasting time and money

[@SimonHoiberg]

I would argue that the first part of stage 1 can be a part of the validation process. But generally agree with you, yes.

[@vincelunceford]

this is a too high-level and completely leaves out the retention, and nps aspects of the product.

[@MrShurminator]

Rule 1: Never tuck your t-shirt in pants... you do not look trustworthy lol

[@alexdonchev1491]

It's really hard for me to take someone who tucks his t-shirt in serious

[@jorgevelascodelgado7176]

Simply WORTHLESS.

[@eleken.agency]

It's important to remember that in practice, there isn't a one-size-fits-all approach. If you dive into Lenny's newsletters on this topic, you'll see there's a whole world of different ways top companies got their first users. From going to your users online and offline, to getting press, creating FOMO and building a community -- depends on the product and the situation. Good strategy is not about copying universal recipes, it's about leveraging YOUR specific sources of power to overcome YOUR specific key obstacles. Thanks for the video though, it's a good jumping-off point!