My social media strategy EXPOSED (Instagram vs. Youtube vs. Podcast)

[@HainaUddin]

Vanessa’s video is the one I look forward to every week besides Netflix. Who else? 🙋🏻‍♀️

[@lounn2a]

🙋‍♀️

[@chiatsengteo4118]

🙋

[@kellythecleaninggirl]

Yes!!!

[@wbnzytbr]

Me +1

[@sofiamalmcom]

Yeah. I have her video on my weekly schedule under "Business literacy" :D Watch Vanessa video. Thanks for making this video Vanessa.

[@CamilleCollazo]

OMG, the "pop music content" hit the nail in the head for me. I'm in the personal finance niche and sometimes I feel stuck because only the "hacky" videos as you call them seem to perform well. It gets exhausting!

[@mindleaves]

I resonated with that too - she mentioned it in one of her podcasts as well. Especially with the personal finance - viewers usually just want the quick fix answers.

[@nika.moeini]

Just subscribed to you Camille!

[@Kris.Safarova]

Camille, I so agree with you. I run firmsconsulting channel and it is the same. Good luck! On the bright side you are doing something people really need help with!

[@TatianaMarie]

Continuing your analogy, I feel like "pop content" videos are like the hits on an album and your more raw and real videos are the other ballads on your album that only your fans really get around to listening to. You've got to have a little bit of both to make a full album.

[@Kris.Safarova]

Great analogy, Tatiana. Love it!

[@leanzadoodles5354]

I’m only halfway through but I just wanted to say how true everything you said about KZbin is. I originally saw your instagram growth hacks video (the viral one) but I ended up with more insight and realized that vanity metrics aren’t everything!! Also “pop music content” is so spot on. I love your transparency! ❤️

[@stockmoe8720]

Anyone that comes out of this pandemic crisis without an extra income stream or cash flow has made a huge MISTAKE

[@hobbyanup3188]

Very true this is the right time to find something extra having just a job is not enough security I have learnt that!

[@jacobfelix9125]

0:18 she said it all “ work smarter and not harder! “

[@jackhelen3383]

@Jacob felix investing is the best way to make that happen

[@stockmoe8720]

@Jack Helen yeah!! It’s the best way I make an extra $2k weekly from investing and it’s been very helpful

[@marshaljames2766]

@Amahle Elna woah!! that’s so rich to me, I have been looking to get into investing any tips I can look out for

[@Jacquifit]

LOVE your description of "pop music" content! Soooo true. I call it anchor content, ie the content with all the catchy keywords. In fitness, it's videos like "how to reveal your six pack abs" or "how to get toned arms for summer." Super fluffy but gets the eyes on your channel and encourages people to watch more. Thanks for all you do!

[@DrumTeacherManila]

One of the best youtube mentors we can find. So many aha moments.. Thank you so much

[@visionsofhistorytelevision]

I'm pretty new to creating content on KZbin. I have definitely learned that it is a totally different ball game here than it is on any social media platform. That is why I appreciate this video so much because it sheds some light on the differences as far as the context of each platform and how they can be utilized

[@kararonin]

I launched a podcast earlier this year and have been so surprised at how many people it's converted into clients. It's a fantastic way to nurture and really get people to know you, like you mentioned in this video. I loved all the tips you talked about! Very insightful. Thank you!

[@leaenglish]

I have KZbin as a trafic driver too, instagram to have deeper conversations. I love your podcasts, I've listened to every single of your episodes til the very end 😍 I live your content on each platform. Thanks a lot Vanessa, you're awesome!

[@daniellehayashi9616]

Interesting! How do you use Instagram to have deeper conversations?

[@vaniduggal2457]

For me, building my online business was taking too much out of me, because I tend to get overwhelmed very easily. But this "every platform has a purpose" made such a big difference for me. I was trying to get traffic and deals from every platform but now I can really see how these social media serve me. I love your podcast as well! There’s so much educational content in there !

[@adamshum3152]

Thanks Vanessa, the pop content strategy is something I never heard of. And you really know your audience, that's how i find you on YT

[@JeanRomainMichaux]

I arrived to the same conclusions than you. I use YT and Instagram exactly as you do. The difference is that I use my YT audio contents for my podcast. Thank you for sharing this video. I like your energy and your mindset.

[@ThreeTwentyTech]

My channel started off barely getting any views for the first few months and then I changed the way I interacted with my audience and then I suddenly started getting thousands of views! For everyone thinking of starting a channel or is struggling to grow, keep working hard and make sure to stay consistent, you WILL get there, it's just a matter of how much effort you put into your videos. Stay safe everyone! 😌☺️😅

[@KatharinaFink]

all of the small youtubers that want to grow, you got this!🙏🏼

[@TomorrowsKingdom]

Thank you so much! With patience n persistence ill get there!

[@munchingwithmariyah]

Vanessa is seriously the most genuine content creator when it comes to SM, just tell it like it is and has seriously helped me out so freakin much!

[@urlgenius]

Totally agree!! Love her content!

[@hoppocalypse4800]

I love how down to earth you are while presenting your tips, even taking into account that there's downsides to the different platforms. Definitely helps build a full picture of how each platform can help makeup for the weaknesses of others!

[@StephaniRoberts]

Thanks for explaining Vanessa! I have two podcasts and will attest to the ability to cover far more territory than KZbin but video interviews or recordings of yourself will help. Plus, there’s always b-roll to make it more interesting! 🎬 Podcasts are total door openers because people feel comfortable collaborating or being interviewed about. Topic when they may not have to be on video. Even when you’re inactive people will find you and reach out. I’ve been amazed by that over the last year while I’ve been on a corporate contract and unable to be as consistent with producing and promoting. 🤷🏻‍♀️🥳

[@-80anthonyinvancouver35]

Thanks for sharing Vanessa. Yes indeed i did had a video that suddenly got tons of views a long time after firstly posted. So it's super important to post video on a regular basis with SEO properly done.

[@RayvenMichelle]

Hi Vanessa! I just finished watching your Followers to Clients Masterclass and I was in tears. I wasted so much money this year on coaches who went from step 0 directly to step 10 and who did not deliver on what they promised. Thank you for putting together this masterclass. It really helped open my eyes to what’s going on in this industry.

[@DoctorJack16]

Such good advice since I now have a FB, YT and just started an Instagram account today lol. Glad YT suggested this video to me. Liked and subscribed. Will be checking out your other videos. Thank you!

[@UndineAlmani]

You're absolutely right. And often the videos that are the least effort are those taking off like crazy. I'm going for the "clickbait" and the popping titles and I'm being repaid in full.

[@LisaTran]

Great idea about repurposing strategies - I'm going to convert my live streams into podcasts! I love how you used the analogy too - they say if you can teach something by using an analogy, you truly understand what you're talking about :)

[@dreycosting]

Your content is cool and all that, but for me, I subscribed because of your personality in front of the camera, it lights up my day. So it doesn't matter to me what video you put out, it's that energy you give it with that beautiful smile, that's why I follow on all platforms. Your persona is motivating. The lighting is always awesome as well.

[@warcraft3999]

My friend was trying really hard until he found instagram80.com best for ig grwth.

[@jasminebraito4866]

Every time I watch your videos I honestly think that I would pay for the information you provide on KZbin. Same when I listen to your podcast. I have spent thousands on courses that didn't deliver 1/10 of the info I can find on your channel for free. I am never disappointed! I am definitely thinking about enrolling in your course.

[@2ndAccident]

Yes. We recorded a podcasts with video where we sit and speak and I found out that if we will focus on audio it makes process so much easier and faster. And increase the quality of sound design in a podcast. Because video component was distracted us from things that really matters. And... when you record without record it’s pretty often that you showing some gestures and stuff. But when you understand that nobody will see you. It makes you speak more... to the point

[@EricaLucasLoves]

How you talked about three balance between nurture and traffic drivers helped me!

[@SorelysRosario]

I LOVE your videos!!! I found you recently and I am hooked to the way you communicate your valuable information!!! I learn new things in each video!!! Thank you so much!! 🙏🤩

[@TheTravelingLucie]

Great information Vanessa! In regards to the part about the video content and podcasts - I'm not sure if you've heard of the platform Streamyard, but its an amazing platform where you can do live (or just recorded) interviews right from your home with anyone who has a camera! I've been utilizing it for my Travel Tip Tuesdays and I've loved it! So many great uses for it and it makes content easy to repurpose because it gives you an option to download just the audio, just the video, or both 😊 Thanks for all your tips!

[@MalasiaJohnson]

Thanks for being so transparent in this video!💖🙌🏾 You keep it realsy’s in the fieldsy’s

[@HappilyEverHanks]

Thank you so much for the great advice always! With some of your tips our channel has grown from 0 to 700 subscribers in 4 months! We use Facebook, instagram but KZbin brings us the most traffic 👍🏼 This morning we are at 728 subs and counting. Keep up the great work and love your vlogging style 😃 ~Renee and Kyle

[@FNFilmsPhotography]

I am actually super busy atm with school exams etc. (came into the senior year this semestry)...but always when I feel down/lazy I come over to your YT channel and watch some videos of you for some motivation, as your enthusiasm always brings a light into my mind (should not sound creepy or anything lol) & I also came through your KZbin channel to your Instagram Account as you said in your video :)

[@TheLisaTorres]

Well, its time tp put that podcasts together. Awesome training. Thanks for sharing!

[@NicDonyah]

I’m so grateful I found you , I have a business but it was just a side hustle for me but now I want to take it more seriously though, I thank you for giving us free helpful tips to grow our businesses, grow sales, social media following and etc. Right now I can’t afford to pay a marketing team right now but in the future I will be able to . You are a blessing honestly , I’m getting frustrated with my business but you make me want to work harder 🙏🏽🙏🏽🙏🏽❤️❤️❤️❤️❤️❤️

[@TomorrowsKingdom]

Dont worry bout that! You WILL grow your business and reach all goals. Just keep at it and youll be just fine

[@warcraft3999]

My friend was trying really hard until he found instagram80.com best for ig grwth.

[@BryNMai1971]

I hope everyone is having a safe and productive weekend! Be great today!

[@theboocrew8027]

🙏

[@RealEstateIndulgence]

Likewise :)

[@Kris.Safarova]

You too!

[@YestoHawaii]

Love this!! I've been focusing on building my content library for KZbin but have been neglecting Instagram. I really like how you compare Instagram to a relationship building platform with focus on the IG stories. Thanks for this!! 😄

[@cryptoflippodcast]

*Just the video i needed to see* I need to be more consistent with IG and repurpose my KZbin content too 🙌🙌🙌

[@xelsavlog4040]

Lets help each other😊

[@mayanksinghal9066]

I always get motivated after watching Your Videos

[@vanessamclennan1]

This was really helpful. I now get the pop music videos now. I do emotional eating videos and the educational ones have performed poorly, yet the ones that offer the lose weight fast type of videos so well. So I’m learning to give the audience what they want and educate as well

[@AhmetKaan]

Vanessa is the social media queen :)

[@mavittv7349]

your are one of my mentor in this social media jungle. I just uploaded my 2nd video and I have you to thank for! keep doing the things you do. you are truly an inspiration to a lot of us!

[@kemzi2454]

Was considering podcasts and wanted to see what you had to say about them. I believe a podcast is the best way for me to go. Thanks Vanessa!

[@joymae]

Hey Vanessa, I am loving your shorter videos. I feel podcasts are easier because you don't have to get ready for the camera (haha), but I think you are great at fitting in all your different social media platforms together easily and it flows well.

[@warcraft3999]

My friend was trying really hard until he found instagram80.com best for ig grwth.

[@Noah_Mincis]

Great video as always. Completely agree with the comment regarding having expectations and an idea of how a video will preform before releasing it.

[@nickagrinzone]

I think another thing about "pop music" content that's important to note is that it's all about the way you film it. Whenever I'm feeling creatively drained I'll still make the subject a trending topic, but film it in a different way. For example, in my recent content I've been vlogging more and showing my life in other ways besides business while still teaching business owners how to create video content

[@nika.moeini]

Yes love KZbin as a traffic source! So smart that you use it to drive traffic to so many platforms. So awesome watching your journey. ❤️

[@gizgad567]

Thanks for making this video. I am only focusing on youtube. Facebook/IG overall feels so fake.

[@Char35805]

Thank you for being transparent, honestly. It makes me that much more in tuned with your brand. Definitely made me reconsider my strategy for online representation and marketing !

[@KevinEMcCord2282]

Did you know it’s impossible to breath while smiling??? Kidding just wanted y’all to smile. Hope y’all have a phenomenal week 🙌🏾👌🏾

[@Lemontrend]

I really really love this video! I just discovery you! And I am so happy about your discovering your channel!

[@corrine.talbot8]

I would search for you when it comes to social media. I am sure that all can relate, when someone is being authentic than a sales person on KZbin (purchase this or that and get ahead on your IG kinda vibe). So, no one can perform better than you! I thought of YOU few minutes ago for improving my IG!

[@dryousraa7466]

Been here since you had 5k on youtube ! and im still here ! love you girl

[@carolinedecoded8862]

Thanks Vanessa! This is so incredibly useful. I’m gonna start applying these techniques today for my channel.

[@TheJohnsKitchen]

This is awesome! Thank you Vanessa, surely isn’t easy building up a business and creating content for all these different platforms, your videos are giving much hope and fresh air during some tough days!🙏🏽👌🏽

[@sophiehaberland6642]

It would be interesting to see what would happen if you would pin systematically on pinterest. You already have so much content to do this. So it would propably be really easy for you to grow there and get lots of traffic from there. Love your content!

[@CHEFPKR]

I very much appreciate your views on youtube. My old videos bring in views at various times and that has a LOT to do with Google trends. However, CTR is something I struggle with that is super important

[@YogaBlissDance]

For CTR work on your thumbnails! They really are crucial, like movie previews.

[@April170490]

your channel is better that any academic course. I've been watching your videos for a week now and I never got board. thank you from the bottom of my heart >

[@bunnyjanie]

Yes I loved that moment of brutal honesty. My videos centered around skincare or hair care tend to get the best views but it’s not something I can do all the time. Testing out those types of products can impact my skin/ hair so sometimes other times of videos make me happy . Thanks for this discussion !

[@warcraft3999]

My friend was trying really hard until he found instagram80.com best for ig grwth.

[@OlleyThorpe]

Great Video Vannessa! loving the backdrop in this one!

[@TheFallibleMan]

Vanessa, The video podcast episode is a great add in. I Video record my podcast. I have the audio, the main video, then I cut "clips" out for short clips from the podcast. Turns 1 video into 4 videos and a audio podcast. Thanks for sharing more great content, your content has been instrumental in starting my business journey.

[@PretzlCosplay]

Thank you for another interesting video! I feel you on the 'feeling the need to keep creating popsongs, while you want to create soulmusic.' But I do really love your more personal videos like this one a lot! So thank you for creating both styles of music 😊

[@claireheadrick8856]

another social platform that has helped me a lot, is Pinterest! The SEO feature makes it really easy to search and find your content, you can also leverage the SEO search engine to help you with your titles and key phrases.

[@Debbitslife]

I love this, I JIVE with your message! 😂 Really inspired by your story, knowledge and growth online.

[@neoshazavala]

Thanks for all your help girl! I’ve watched you for so long! And learned so much! Still working on my channel!

[@blendartstudio3786]

Hello I am an artist, it will be a pleasure for me if you visits once my art youtube channel

[@teeyvlogs]

This is for me and my team.. Let me share it to them on Instagram.. Thank you too.... You just lifted fear of Starting podcast from me.. Thank you again 🙏🏻🙏🏻

[@IsaacYongMusic]

I am 1/3 way through and I really agree with the hacky thing is the thing that will get clicks here! I’m also navigating between doing a content/music I really wanted vs topic that will get clicks, whether it is music or educational topic. Back to the video, just wanted to leave a comment here to let you know I appreciate it! Been following since

[@saikharade2925]

Do you what Vanessa your smile and energy, makes video more enjoyable!

[@jackiek4159]

Sooo much gold in this video as always Vanessa, Thank you!! 🙏🏻🙌🏻

[@SharonBooker]

Thanks for sharing your strategy for each platform. I'm working on my 2021 social media strategy and this is very helpful.

[@rajmeetsingharora]

Hey Venessa, thank you for being so open about your strategies. Have found immense value consuming your content. Wishing you a lot more success 🧡

[@susanbodlak6769]

You're a brilliant teacher, Vanessa!

[@Tee-o3p]

As a digital marketer, I can't stress the importance and relevance of your content.

[@PortiaLeonard]

Loved it! It does get tricky figuring out how to leverage different platforms and this was very helpful!! 💗

[@ellenrooms_writes9047]

Your videos are so interesting and motivating :) I always come back to your channel to feel inspired for my own business. Thank you!

[@LAGAZETTEmagazine]

Thanks for your insights Vanessa, it's really helping us approach IG in a different way!!

[@highdesertyogi]

Love this strategy 💙Instagram and KZbin are my go-to's as well! The pop music reference was a great way to explain it, makes sense.

[@caffeinefixbudget]

Thank you Vanessa. Your vids are always of quality 👌🏼

[@horcheebeh4143]

Thanks Vanessa! Yeap, the first time I got to know you is because I searched how to deal with social media hater. Pop Music Video in your channel for me. Since then, I have been following your contents for long long time. :D

[@michellelach]

I love your real videos! Thanks for sharing your BTS💕

[@Mv3Trader]

You can always post your podcasts on KZbin. I started listening to podcasts on KZbin, even if there was no video. I was already on KZbin so it's more convenient than going to another platform to listen to a podcast I like.

[@AkaihanaDigitals]

Tottally agree when it comes to KZbin, I love to create videos about illustration, design and digital planning, but what works better for my audience is the digital planning side. Besides these viewers are the ones that purchase my products on Etsy. So, I sometimes feel that I’m forced to make Pop music 😩

[@ConnorByrne]

Thank you for this information. I appreciate the transparency and thorough explanation! Value is something that accrues over time, even when the internet emphasizes immediate gratification.

[@mindleaves]

Excellent strategy Vanessa!🙂 We truly have a lot to learn from you!

[@aimeeseattle]

Hi there Vanessa! I just found your channel, i just liked and subscribed! I love your channel and energy, your natural friendly personality is magnetic! I like your advice! Great video quality images, like your background plant and how the lighting is on your hair! (sorry Past hairstylist in me!) That's great you mentioned that you have other platforms for the other topics, giving me ideas. Introvert mom of 4 sons (2 autistic) trying to make new youtube friends, learn from others, while trying to grow my small niche channel (the importance of dog therapy music to save puppies lives). Thanks, God Bless! 😀

[@CindyAlexius]

I really love your highly informative videos. You are GOALS my dear! Keep up the awesome work and thanks for sharing as always.

[@CreativepreneurJourney]

I like that you break down the benefits of trying 3 different platforms. Yes I believe KZbin is the best platform to put your time and energy. Instagram so helpful for asking questions.

[@YuliChang]

Great tipss, thank you Vanessa ❤️

[@duydang5886]

Been watching so many of your videos these past few days that my eyes is starting to burn haha very informative videos Vanessa! Thank you for that!

[@mathisretarded]

I like your "behind the scenes" video the most. I get to see the true you 😊

[@MissVindicat]

Thanks! You are so helpful. So as a new entrepreneur, I might better start with KZbin, right? Because people will be able to find me there? And then a podcast, well, maybe later?

[@roseemich]

i cant stop binge watching your videos🙃 lol thanks for anothrr great vid! i should really try ad do more with my IG now after watching this

[@diegotorressanacion]

This is the first video of your content I see and I'm glad

[@PrincessSachiko]

this video is so helpful (just like all your other videos 😍). it made me think about my own social media strategy. i feel so motivated now!!!

[@JustImmaculate]

So informative-thank you for breaking this all down.

[@ainiwijaya11]

This is very helpful as i feel lost for what i'm gonna do with my social media strategy. Thank you Vanessa! Nice to watch this and get all those informations☺️🤗

[@coffeewithivy]

Thank you for always being transparent with us and sharing your strategy.

[@ketolorabaltimore1843]

Amen, its about your business. So when I was in my own business, before the virus hit, I had a bus company that took groups on bus trips to places like Casinos. Now I would not ever go to the a casino myself, however I did advertise that my buses would go to Casinos cuz that was one of the popular destinations, whether I like it or not. But I will say, you are right, when it comes to what clients want, it really is "the customer is King or Queen". Now I luv youtube, but I know very little about Instagram so that's why I'm her to learn how to build a business on youtube, instagram and pinterest, whether I like the platform or not.

[@compassionatepeercounseling]

Thanks for breaking it down! I'm going to have to listen to your podcast!

[@granitefarm3489]

I like listening to podcasts and I can tell they are also on youtube. It's cool with me!