My Social Media Strategy for 2021 EXPOSED (Instagram, Youtube, Podcast and more!)

[@thefungiblemillennial-fina2207]

1:24 Expand My Reach 3:48 Stick To Having Good Content 4:01 Increase My Posting Frequency 5:04 Create Short-Form Captions 5:57 Instagram Reels 8:05 Show More Of My Personality (on TikTok) 9:13 Choose 1-2 Platforms As A Beginner 10:20 Invite Guest Experts And Students 11:10 Create and Utlize Show Notes 12:52 Post 2 Videos Per Week 16:00 Hire A Videographer And Video Editor 18:04 Maximise Ad Revenue 21:53 Moderation is Key Fro Facebook Groups 24:23 List Building

[@TheCottons]

I am part of the Facebook group, and the most valuable piece of it is being in community with other like minded people and get to ask for help. I personally wouldn’t be very interested in more content from you because you put out so much valuable content everywhere else.

[@joymae]

I'm still shocked your team was only 4 people at that point and you were able to get that much work done. I'm so proud of you and it's been great watching you grow. The other day I went on a first date and we were talking about social media and the guy mentioned you. I think your reach has gone pretty far haha. Thank you for always being an inspiration.

[@CindyAlexius]

Whew, that was a long one sis, packed with soooo much great content. I'm fairly new but recently reached 100 subscribers. Yay me. I've been watching and learning more about social media strategies from you of course. Actually, I signed up with Sunny Lenarduzzi because of you! Like you, I'm focusing on building an email list (finally) and learning to repurpose my YT content on different platforms. I'm a solo run shop so I felt your plea to not take on too much without a team. I look forward to the day I can share I've finally hired someone to get this business rolling. Thanks so much for the full transparency. You're the best!

[@thegivengarden]

I freaking love that you're being so real about where you're at and what you want to see change. It's so comforting to see something other than "life is perfect and I get millions of new followers every single minute" from successful people. Seeing that you have worked smart to get to where you are, become successful but still want to keep growing, learning and becoming more consistant!! It makes me feel like I can become successful without being perfect at EVERYTHING!

[@Carramel]

2021 is the year for massive growth. I’m so excited for this video.

[@getaheadofficial]

Hey Carramel, awesome content! How long have you been on it?

[@splat668]

Every week when I shave I put you on 2x speed and just suck up as much knowledge I can in that 8-10 minutes of my week when I’m alone to focus

[@rampagepoker8764]

Whats_Ap +1 ( 3 3 2) 3 2 2 3 9 3 5

[@clarindac]

Vanessa Ive been following you for a show and am a BGA student! I love how you've shared your new strategy and talked about what mistakes you think you've made. Sometimes when I watch your old social strategies I disagree with some aspects of it , but when I watched this you actually validated some of those thoughts and I so admire you for sharing your before and after strategies!! I am learning so much from this video and will implement some of your findings to my own. 2021 is gonna be such an amazing year for you (and hopefully me) and I can't wait to see how it unfolds for you and your amazing team ❤️ Thanks so much for taking the time to create this video and also be so open with it! You are a rare gem 💎

[@cattelia]

I love how you said you want to work on B-roll and here you are pulling off amazing B roll of you and your team. Love it! Nothing says goals than actually working towards it!

[@leeannstromyer8199]

I appreciate your honesty. It’s so refreshing!! Too many people in the online space say do this, this, this, that, this oh and this - it feels impossible and discouraging! I just love that you are pulling back the veil and be so real!

[@cryptoflippodcast]

Building a list is better than jumping on the hype of a new social media platform ❤️😎

[@forevergwladys]

I'm here for all of the upgrades, Vanessa! You're on top of your game, but I love that you continue to find ways to ante up. Process improvement seems to be apart of your zone of genius. Also, it's good to be self-aware and realize when you're getting bored so that you can come up with these ideas. Thank you for sharing this video!

[@timcoulter7691]

One idea is do a clubhouse room and do your solo podcast episode LIVE on clubhouse (you being the only one that can speak) and then move into 20-30 minutes of Q&A or discussion with the audience. Pull a few audience members up who raise their hands. This is great for a couple reasons: 1) If anything wasn’t clear during your episode, you get immediate feedback so you can clarify/edit before you post the episode, 2) You could record the Q&A as well and have more content clips available to share on other social media I’ve found clubhouse to be an incredible platform and some rooms that I am interested in: entrepreneurship, digital marketing, offers, etc have been so good and had top players in each field hosting rooms. I do think that the room quality has fallen a bit. Another aspect of clubhouse is that it really rewards networking snd tag-teaming rooms with peers in your field so you both bring your audiences to the room and you both don’t have to be ON all the time. You can keep rooms open longer by handing off leadership. And more audiences come and can cross-pollinate. If you’re solo and not interested in cooperating with other leaders in/around your niche, your success in terms of follower growth will be limited.

[@nolimitkk2715]

Thanks for this ! Definitely took a screenshot!

[@zaido1986]

I reached that stage where I like your videos before I start watching, thank you for the amazing content, and inspiration. I've escaped the corporate world and trying to make it online, and your videos help a lot.

[@WendyVaz]

Damn, just finished watching this video END TO END! Love that you're always so honest and transparent about your strategy, including what did NOT work well for you in the past year. Looking forward to keep learning from you this year Vlau!

[@investinstyle-financeinves1181]

If you can get people to listen to you, you can create an amazing business around yourself.

[@windycitytransplant1284]

I LOVE your transparency! I'ts refreshing but I think you still need to connect a little more on a personal. We are rooting for you! Thanks for taking us on your journey.

[@anniedube]

The EDITING Vanessa!!! OMG! Love this video SO much!

[@thelifelovechannel]

Hii Annie, good to see you here😃. Love your videos💯

[@MakingitinHolland]

Yep, I see you too 👀

[@YoutiaoVlogs]

I'm letting my team do the creative work while I focus more on the business and marketing aspect thank to you and the futur

[@rhisareypinterestmarketing9869]

Yay! Looking forward to your newsletters and new podcast uploads! Thank you for sharing this with us, Vanessa. As for me, I am focusing on repurposing contents on Linkedin and Pinterest. I originally planned to do podcast too but upon checking on my current stats for my freelance business I realized that utilizing Linkedin and Pinterest (which is more searchable on my market's end) is more practical.

[@DineoDowd]

I'm new to youtube, and I'm obsessed with your channel; I just started my channel, you're goals

[@Holistic.hormones.pharmacist]

Agree!!

[@WorkingWomenAgency]

Wow! Vanessa, loved these transparent tips. Just from an outside perspective, I feel like you are everywhere on socials, and you always pop up in my recommends on KZbin. You give so much value to your audience, so keep it up! Definitely got some good tips, so thank you. Excited for you for 2021!

[@SalsaColombia]

You are so transparent, humble and honest. Thank you

[@Brittroqksz]

I feel the same about Clubhouse. I’ve actually been hoping you would host some rooms; it would be cool to have some candid convos with you about the processes and tips you’ve covered in all your KZbin videos. Your journey, your routine , lessons you’ve learned, the backend of running a successful business like yourself etc

[@DepressionTalks1]

I truly enjoyed listening to your tips and perspectives on your strategies this year! It was very thorough and insightful. I took lots of notes 📝 Thank you Vanessa! By the way, I do feel the same about Clubhouse. I have tried it, and entered a few rooms. I’d like to focus on other platforms for now. We will see though👍🏾 Keep on crushing it!

[@KateReding]

loved seeing the strategies you're implementing and what you're going to implement moving into 2021!

[@reman373]

These captions be helping me retain extra knowledge by listening and reading

[@Mathias4Makeup]

Absolutely loved your candor and honesty! I’m in the exact same boat with strategizing all my online media content and platform responsibilities!!! Good luck my friend!

[@Bymartinadiallo]

I LOVE this video, thank you so much for being this transparent ☺️ also I've seen a lot of parallels with my new SM Strategy haha. So excited for your new journey girl

[@DancerA27]

Your videos are so detailed and helpful! I love how you’re able to analyze how your business is performing and make changes for the better. I follow you on Instagram too and I’m so happy you decided to get rid of the graphics. Personally, my Instagram content is short, sweet, and to the point so this is the content I prefer to see on that platform. I’m looking forward to seeing more simplified posts from you and excited for future videos!!

[@Nashaytrowerauthor]

Love this video! Side note: ADHD in women (especially inattentive type) gets missed ALOT. Especially since we tend to be high achieving. 😅 but Club House is borderline torture for me too lol

[@thechrisverhoeven]

Great video, Vanessa. And yes, what you've mentioned about your email list. If you don't focus on it more, it will just be an expensive business expense. 100K email subscribers isn't cheap to maintain and if your readers aren't engaging with it, it's basically throwing away money.

[@RondelleDesigns]

Such a great video! I was so lacking motivation for my business this year and you’ve got me all freshly inspired to work out what I actually want to do so thank you!! ✨✨✨

[@amygarza1571]

Yes! On the long captions. ❤️

[@AnitaBarneycastle]

Great advice about long form captions! The popularity of Stories and very short videos shows that we have short attention spans. Long form captions fit into this category.

[@InfluentialFinance]

So much value in this video. I’ve watched it like 5 times to make sure I have taken in some of your strategies so that I can start applying! Thank you for the awesome content 💪🏽

[@MarketingHarry]

Loved the transparency in this one! I felt like pirating for watching this video for free

[@AbbeySy]

Thank you for this! Super relate on the newsletter-have to get back to it. Thanks for the reminder always 💛

[@howme.school]

Amazing, Vanessa! Extremely grateful to you having shared ALL OF THESE with us. Hehehe and I am one of those people who stays tune during your WHOOOLE video. Because I truly love your content, your way of thinking and your methodologist mind. Love you! Thanks, again 🤗❤️ Greetings from Argentina!

[@KarmaDNA]

Thanks Vanessa. So true! I feel the same about Clubhouse. I was diagnosed with ADHD over 30 years ago. lol. I tried CH earlier this year but like you said its so boring.

[@micheefindsamazonfba26]

Great video Vanessa whenever I feel like I am just getting the hang of the content creation game I see your strategies and they totally motivate me to level up! A lot of my Amazon FBA / entrepreneurship related content strategies are inspired by you! Thanks for the transparent video =)

[@ShaneWenzel]

Thanks. This helped. It's forever a changing landscape and I enjoyed this clarification that it's ok to not overthink every single post. Sometimes, it's just a matter of polluting it out there and learning from it.

[@itsfaithtime]

This is amazing!! Thanks for such an honest, thoughtful, and informative video! I think your transitions and and breaks in this was perfect and you kept me engaged the entire time! I also agree that it is much easier to grow on tiktok, I started my YT and IG before jumping to tiktok to honestly just have fun and it's been so much easier to grow there and just have fun and show off more of my personality! 🥰 Excited to see more of who you are through your videos here too!

[@YogaBlissDance]

Interesting it can lead to LOTS OF CLUTTER. It might be worth working on this.

[@mrskashishi]

So good Vanessa! I’m in BGA and it’s amazing!! Thank you for showing us your 2021 strategy!

[@JolyTematio]

Can't understand how people drop out of your videos after 4-5min 😅 I find your content so interesting.. Can't get enough of it ❤ But excited for the new type of content

[@EvolvingwithEtta]

Loving this content start to finish. I am an Android user and I do have adhd tendencies as well, therefore with Clubhouse I think I would do a lot of listening and note-taking only🤷🏽‍♀️ It seems like a lot and I know I would be easily distracted. Thank you for your transparency about all of these platforms, because that's my issue now. One of my mentor's says to get on all of them and another mentor says focus on 2 to 3 only 🤦🏽‍♀️ Therefore, I can completely relate to how you're feeling with so many different places to ficus on content. This was very informative. Have a great day as well 😊

[@windycitytransplant1284]

With all you do, I'm so surprised you didn't already have a full-time assistant. You are a SUPER WOMAN! I really agree that sometimes LESS is MORE. Personally, I prefer to short promo video vs long posts. Thanks for the another great video! #LetGo2021

[@TheLisaTorres]

Great plan. List building and show more personality and have great content are key.

[@ThreeTwentyTech]

It’s great to you back with more tips to help grow our businesses!!!

[@DeeSeturumane]

Thank you for this video! I've really been struggling with Instagram and growing my following but since watching this I am determined to maximize the reels function on there to get more followers and hopefully more clients

[@marshoquee]

I just started to do video podcast (only when I have guests because I dont have a team jaja) and OMG I LOVE IT BECAUSE I REALIZED THAT PEOPLE CONNECT MORE WITH THE CONTENT THEY CAN WATCH

[@yanishas3cents125]

Love your new strategy. I honestly don't have the time to read long-form content. I save it and never get back to it lol

[@MissUnderstoodasAlways]

This video is seriously one of my favorite. You rock thank you 🙏🏽😊

[@emsikiz]

Thanks a lot beautiful for sharing your goals, love the transparency. Congrats on expanding your business with the new hires. I actually watched this video from beginning to end, loved it. I’m inspired to finally jump on blogging(natural hair care), although I’m not a content creator, I find your materials very beneficial for me.

[@TravelTipsbyLaurie]

I also like excellence in podcasts and videos. Clubhouse seems less, but if reach is what you want, should you invest? I will stick to KZbin.

[@LetstalkaboutMulla]

I watched till the end. You're a gem! I've got a small team as well. It's such a time saver

[@DrAndreaFurlan]

Thanks Vanessa. You have helped me a lot. I'm focusing on KZbin and Twitter

[@WildFloridian]

I have not had a strategy for my email list... but I love your idea. Just finished your video and I’m off to reapply that idea! Thanks 😄

[@YuliChang]

Thank you for the tips Vanessa, it’s really inspiring and high value.. I’m starting my own youtube channel and developing my instagram branding to prepare for quitting my 9-5 💪💪

[@luisterrust]

That's the spirit! Time to be our own boss! 🚀❤️

[@vivianaaya]

Loved this video! Thanks for sharing this info like a friend! I'm creating my social media strategy and you gave me some great ideas! Thanks Vanessa!!

[@mrkrazykidd2981]

Thanks for the tips. You really helped me plan my focus. I want to better establish my podcast, and actually figure out how to start an email list

[@DanoMakesMusic]

Great video! I LOVE clubhouse! But I know it’s not for everyone. It’s all about finding good groups, and as a musician, there are phenomenal songwriters, music marketers, and label execs giving the best advice I’ve found on the internet. I’ve learned so much in regards to music biz, but finding the right rooms is what it’s all about. The search isn’t that optimized.

[@TheLisaTorres]

Loved this video. Super valuable. Thanks for sharing!

[@thesandravshow]

I love clubhouse!! You most definitely need to play around to find the right rooms. I have made many many important connections. You mentioned wanting to do more public speaking events. Clubhouse is a virtual public speaking event.

[@SHVWNCOOPER]

holy shit lau. i haven't been here in a few months and the audio is all crispy and you gots new lighting gurrrrrrrl. oh and look at the new set dec OKAAYY and your b roll looks like it could be sold as stock footage. golf clap*

[@shesonfire_]

I love ur channel. Thanks for always sharing the ups and downs with us!

[@YourTravelWithOlivia]

Great advice for small channels without the team in place. Take it slow and remain focused.

[@meganjayne]

Hi Vanessa! Could you please create a video on who is on your team, and how to get started creating your team as a soloprenuer looking to expand and grow. Thank you 🙏

[@yobi321]

love this video! so glad I discovered your channel.

[@alolikak5906]

God dam this video was so packed with amazing content, I had to take a break coz so much information!! We still love u.. Now I'm hyped to make my own content!

[@VanessaOkedi]

Your strategies actually works❤️ I started my channel this month and I already have 582 subscribers and over 12k views already. Thank you vanessa

[@VanessaOkedi]

@@marissaannee My first 2 videos didn’t really do well because I made those about my actual interest and kind of videos I want to be making which made me realize I had to first build an audience before I can start making the vide I really wanted so I searched what was trending in my area and jump on it and the first video did well 2k + views so I did another and another and surprisingly they all took off with the help of right tags and all that... it’s a long process but TubeBuddy helped a lot. It’s Amit to explain but I hope that help you a little ♥️♥️

[@VanessaOkedi]

@@marissaannee Yes I paid for TubeBuddy and that helped a lot in searching top tags in my area then search them on KZbin and then see the videos trending on all of those tags and TubeBuddy suggested keywords

[@fridajoseph4487]

Awesome. Love the energy Vanessa. Love the Plan and most of all thanks for the inspiration.

[@MkcLaura]

I am on LinkedIn and it is amazing. So much reach and visibility and giving all the tips on how to grow on LinkedIn my channel. This video amazing. I am still a one person business so my main platform is LinkedIn and just started KZbin. Thanks for sharing Vanessa

[@vanessaevelynmcgowan]

Such a great video! Appreciate the transparency, camera suggestion, and great ideas!

[@Chunter060]

How do you have so much energy to do all of this and stay organized 😱 and also how did you find your team to hire? Thank you Vanessa love your work

[@botlhaleklassen4091]

I also wanted to ask the same thing 😭

[@dianamendez6512]

its passion. It is because she genuinely enjoys this and fulfills her. Thats all the motivation you need

[@TheBluprint]

Great tips as always Vanessa! Looking forward to listening to the podcast! LETS GET THAT BREAD!

[@courtneyfranklin]

I know you said we should focus on 2 platforms when just starting out but watching this video makes me want to try EVERYTHING 😩😩😂😂

[@stephenaaronshepard1374]

I know this was a mainly business video but I got a ton of motivation just by watching it! I'm pumped! 😎

[@PrincessSachiko]

wow, such a fascinating video! thank you for being so transparent and honest with us. i am excited to check out your new videos and podcast eps!! 😄 although i did want to say, the camera you used in this video seems a bit strange to me. it's kind of jumpy. idk. it doesn't look smooth for some reason... i don't prefer it, sorry. 😅 another thing: you mentioned wanting to do more in your videos besides sitting and talking, and that's fine, but i do like your sitting and talking videos because they are packed with lots of information and value. sure, some people don't watch the whole video. but i don't know why people do that for your videos. i always watch your vids from beginning to end. i think they are interesting even with just sitting and talking. 😁

[@corysewingstuff]

Ok so it wasn't just me. I thought my phone was glitching lol 😂

[@jessn.]

Thank you for sharing! You're amazing! Keep kicking goals! We love you x

[@juancarloshernandez9043]

Great video. I always see your videos from start to the last second. Thanks for sharing your knowledge.

[@tiffanyuman]

Love this video!! Super helpful!!! Thanks Vaness as always!

[@MarkHarbert]

As an avid online marketer, I can say for sure Vanessa, my email list is my money maker. It's the one business asset that produces more income than any other channel in my business. good that you are putting more focus on it. By the way, I am a new subscriber, love your content.

[@ErinLAnderson]

Thx for sharing so authentically! I am sharing this on my page!

[@rheagalsim7497]

Lots of golden nuggets here! Thank you!

[@claudiaresendez9128]

I believe the problem with newsletters is that the gurus out there send selfish information. I don't care about their new products, new Master class, new challenge, new launch, new vlog, blog or post. If there is nothing in that post for ME, I just unsubscribe. Besides the frequency is too often that everyone (newsletter senders) is competing to have their email open. If everyone could just send 1 newsletter a month with high value everyone will have an opportunity to be read. But no, gurus out there says that you have to send as much emails as you can... and at the end the opening rate drops for everyone. Somebody has to change this conversation.

[@corysewingstuff]

Thats so true! lol

[@alpeve]

Love this, Vanessa! I noticed, however, that you mentioned “list building” in the intro but never talked about. Wanted to see your thoughts in it because many are saying that email/list-building is no longer effective compared to the other platforms out there.

[@reman373]

Shmee150 thanks

[@shenae9080]

As a former Executive Admin please treat them like gold. Everyone just takes abuse the EA because they are just an "assistant" we do a lot and never get any praise lol ALSO CLUBHOUSE! I jumped on it because I wanted to see what the hype is about..... it is honestly so boring. Many people love it because they can fake their way as an expert and have people believe in them and purchase their services or product. I believe for you Vanessa it would be beneficial because you're so good at speaking and people really want to hear from you that your rooms would be jampacked which then means more sales and more publicity for you. However, for us mere mortals its boring AF LOL

[@therocelectric]

Where have you been all my youtube life! Straight hustle! Is their a video plan com for 2022?

[@muskduh]

Thanks so much for all that you do. Consistency is key!

[@aurorasmelodies4865]

Vanessa tips help in growing. I have just started my accounts on social media and am experiencing excellent growth.

[@NuriyeWmgpkdj]

Hi Vanessa, I really liked your old instagram posts with those designs.. It was easier to understand and read . ❤️

[@alainfaber]

Thank you Vanessa. I love your content. I think that I also need to figure out my big picture. I love KZbin and I need to revisit my content strategies. Have a great d1ay. Alain.

[@ElliotScottDating]

PLEASE MAKE A VIDEO ON HOW TO CREATE A SOCIAL MEDIA TEAM! I don't know who to hire and the titles of the people to hire.

[@SimplyJaneChannel]

You’re definitely inspiring, Vanessa!

[@DoctorKat]

I don't quite get the hang of clubhouse yet either, I think that some rooms are pretty good, I feel that it is quite sad that there is no library, to Realisten to the talks :) As a content creator, I wish it were possible to save the talks and create a kind of "live chat library" that would be awesome :)

[@SiphonProfits]

Loving your videos. I am concentrating on *KZbin and TikTok*

[@katrinafung9072]

I love how you organize your metrics and show all the data, is it done automatically or manually? Would you be able to share a template?

[@scotttovey]

"TicTok is just 15 year olds" 15 years old and perhaps earlier; is the time to start learning about entrepreneurship, business and how to be successful in achieving your goals. If you wait until someone is older and damaged by the fake friends that they will inevitably run into in life, you will have to overcome the trust issues that they developed as a result of those that did them harm. When you can take those young, "I'm invulnerable, nothing can stop me" aspiring to conquer the world youngsters, and put valid and true principles that lead to success into their hands... Well, I think you can see where that will go without me spelling it out.

[@Manishdna]

Well thank you for that. I find it so helpful!