My Tips For Marketing Your Handmade Business

Please note that everything shown in this video is just what works best for me. There is no wrong or right way of doing things. I urge you to do your own research and testing.
Tealight cups: www.westcoastcandlesupply.com...
Tealight packaging was from West Coast Candle Supply, too. I don't see these particular boxes on their site anymore, but here are what they currently offer: www.westcoastcandlesupply.com...
Small wick stickers: www.southflcandlesupply.com/p...
Wick size will depend on your wax/FO combo. I no longer share the wick sizes I use.
Mini label maker: amzn.to/3Ofi47h
Twine: amzn.to/3DATAAy
Tealight warning labels: www.onlinelabels.com/products...
Packaging labels: www.onlinelabels.com/products...
InShot app: inshot.com/
WEBSITE: www.calafiacandleco.com (enjoy 15% off with code "KZbin15")
INSTAGRAM: / calafiacandleco
FACEBOOK: / calafiacandleco
TIKTOK: / calafiacandleco
COMMON LINKS FOR CANDLEMAKING:
Amber straight sided jars: www.candlescience.com/contain...
Black lids for amber jars: www.candlescience.com/contain...
4 oz amber spray bottles: www.uline.com/Product/Detail/...
Coconut 83 wax: collabs.shop/y6ifez
Titan 51104 wax: collabs.shop/8kdbd3
SP 487 wax: collabs.shop/741t30
HPSP wicks: collabs.shop/ffo7f9
TOAUTO melter: amzn.to/4bMV0aF
XL presto pot: amzn.to/3Rc7iBf
Pancake batter dispenser: amzn.to/4bJCy2x
Scale: amzn.to/3x2UWEF
Mini grams scale: amzn.to/4bKHGnj
Pouring pitcher: amzn.to/3Rev0N0
Digital thermometer: amzn.to/3yNYmeW
Laser thermometer: amzn.to/4bRzj9G
Glass beakers for FO: amzn.to/3yJMRoR
Heat gun: amzn.to/4bRzyl6
Fragrance oil bottle twist caps: amzn.to/3yNH2XA
Electric rechargeable lighter: amzn.to/4e8TAJ1
Wooden skewers: amzn.to/4c7Kk6c
COMMON LINKS FOR PACKAGING:
Shipping label printer: amzn.to/3KqQOBw
Printer: amzn.to/3KskBtF
Ranpak: amzn.to/4e869V0
Ranpak roll: amzn.to/456PLjL
Fragile stickers: amzn.to/4e5ScqP
Thank you stickers: amzn.to/3yR74JC
Shipping scale: amzn.to/3wSKIqx
Black ink pad: amzn.to/459Xptu
Packing tape: amzn.to/4bI0KT2
Twine: amzn.to/4bN6ydY
Muslin bags: amzn.to/4bItVWb
Kraft gift bags: amzn.to/459XD3O
4x4x4 kraft gift box: amzn.to/3X980Dd
SHOPIFY (I could not run my business without this platform!):
shopify.pxf.io/jrrEm0
AMAZON STOREFRONT: (everything I use from Amazon is linked here)
www.amazon.com/shop/calafiaca...
CHECK OUT MY DIGITAL DOWNLOADS:
www.etsy.com/shop/CalafiaCrea...
INVENTORA (Referral link):
inventora.co/?via=bree
MAKESY (Referral link):
bit.ly/3UWXBrn
“THE WINNING FORMULA” ONLINE CONCRETE CANDLE JAR MAKING COURSE FROM UP VIBE - JAI CATALANO (Referral link):
theupvibe.com/?wpam_id=4
30 DAY FREE TRIAL EPIDEMIC SOUND (WHERE I GET MUSIC FOR MY VIDEOS)
share.epidemicsound.com/ox04b3
OTHER SUPPLIES:
• Modern Craft Labs mold: moderncraftlabs.com/products/...
• Canadian Silicone Molds: www.canadiansiliconemolds.com/
• Makershapes: makershapes.com/
• Cement-All: www.homedepot.com/p/Rapid-Set...
• Distilled water: www.target.com/p/distilled-wa...
• Concrete pigment: directcolors.com/concrete-pig...
• Earth Safe Finishes: bit.ly/46vqIHe
• ESF Preserver/Sealer: bit.ly/3PEO4UH
• ESF Quick Dip: bit.ly/44ou64T
• ESF Quick Dip Matte: bit.ly/3DDf6EX
• Coconut 83 wax: collabs.shop/y6ifez
• SP 487 wax: collabs.shop/741t30
• Titan 51104 wax: collabs.shop/8kdbd3
• HPSP wicks: collabs.shop/ffo7f9
• Norden wick centering kit: nordencandlesupply.com/produc...
• Labels: www.onlinelabels.com/
some links are affiliate links

[@reginasilva877]

Que capricho, que fofura , parabéns!!!

[@sherinesmikle5953]

Totally love this! So many business make this mistake locally. I’m in the Caribbean. 1-they post only product photos, no behind the scenes, and it’s always ‘buy this now you’ll love it’ and 2- it’s so difficult getting the prices. If 100 persons comment ‘what’s the price’ they’ll say ‘dm me’, and that’s ridiculous and time consuming. You’ll loose sales that way. So this video is absolutely enlightening! Thank you.

[@calafiacandleco]

Thanks for watching! ❤️

[@canadiansiliconemolds6616]

Such a wealth of knowledge to share 🙌💖

[@Omayra2212]

LOVE, LOVE, LOVE the sampler pack, Bree! Well done, my friend. And thanks for all the tips. 100% on point!

[@calafiacandleco]

Thank you!! :)

[@teannahairston5729]

Great video. Thanks for all of the helpful tips. I'm sure these sampler packs will do well.

[@calafiacandleco]

Thanks you!

[@Coconutluxenaturals]

Amazing tips thank you so much ❤

[@nimvaughen9895]

Thank you so much!!!

[@Em-tp4ie]

I was also going to do sample packs and include 1 concrete tealight holder. Love your KZbin channel!

[@calafiacandleco]

Love that idea! Thanks so much for watching. ❤️

[@hilaryquinn8673]

I am still watching this, so, I’ll probably keep commenting. Love the ocean views! Also,what is that magic label maker you have?!

[@calafiacandleco]

I linked it in the description!

[@calafiacandleco]

Thanks for watching 🙂

[@hilaryquinn8673]

@@calafiacandlecoThank you! How do you like it? I can’t wait to check it out. Do a lot of people buy your samples that you were packaging tonight? I haven’t made any like that. I am a maker that makes too many different products already. But, it sounds like a good way for people to pick a scent. Hope they are a success! Thanks for sharing your tips!

[@calafiacandleco]

@@hilaryquinn8673I love it! A nifty little tool. I just launched the sampler packs on Thursday. Haven’t sold one yet but hopefully sales will trickle in!

[@anchorlakemeltingco]

Love it! Thank you for all the tips! What types of hashtags do you prefer to use to help get views? Or do you think that even matters? Also I'd love to see a video of how you prep for candle season!

[@calafiacandleco]

Thanks Karissa! I do think hashtags can help people discover your content. If you take a look at my Instagram, you can see I usually copy and paste the same ones depending on the video content. #handmade #smallbusiness… etc.

[@blklotusco]

Thanks for the video very helpful. I was wondering if you would mind sharing where you got the tea light containers and boxes and where to buy the label machine your using?

[@calafiacandleco]

Hi there. Thanks for watching! Everything is linked in the description box :).

[@raimland]

Very informative, as always. Just a question, as you mentioned that having your own store requires more effort to get traffic to your shop, what are the main drawbacks you're not considering having an Etsy shop (or maybe you did) :)? thanks in advance!

[@calafiacandleco]

I actually am working on a bit of a re-launch with my products. When I get it up and running, I am planning on selling on Etsy, too. I was always set on having my own website when I started, I do think Etsy is a great route to go, too. I’ve always wanted to do both but figured it would be too hard to keep track of inventory. Now they have an integration app that will keep everything in order for selling on both Shopify and Etsy. Excited to give Etsy a try this year!

[@marthagichia]

Hello Bree, I love watching your youtube content. What size of wick are you using for your tea light? Thank you for sharing.

[@calafiacandleco]

Thanks for watching! I no longer share the wick sizes I use because it really depends on so many different factors. Hope you understand.

[@marthagichia]

@@calafiacandleco Yes I do understand. Thank you.

[@skiv7777]

Do you use a high fragrance load for your tea lights?

[@calafiacandleco]

I used the same amount I use for my regular candles - 9%

[@skiv7777]

@@calafiacandlecothanks. I’d like to experiment with the FO load for my tealights. I tend to go on the lighter side.

[@DWB1177]

Have you ever thought about selling a course to help beginners with concrete vessels, coloring, and sealing the vessels. I really find your information helpful better quality than anyone else that I follow and will be willing to pay for the course. Thanks in advance

[@calafiacandleco]

Aw that's so sweet of you to say! Honestly, I thought about it a long time ago but ultimately decided I didn't feel right charging my followers for something like that. I didn't start this channel with the intention of profiting off of it. I just genuinely enjoy making videos and sharing what I've learned with others. I don't mind sharing information for free here on KZbin, as that is how I learned how to do this craft. It does help and support my channel when you guys shop using my affiliate links with brands and Amazon, but I don't see myself charging for a course anytime soon. I plan on just continuing to post videos here on my channel for free for everyone. :)

[@DWB1177]

i totally understand thank you for responding.😍@@calafiacandleco

[@sallylawson4822]

Hi did you decide to do email marketing? How is it going?

[@calafiacandleco]

Ha! 😅 Not well 😂