[SEO Update] Amazon Algorithm 2023 Patch Notes to Rank Your Product to the Top of Page 1

[@MyAmazonGuy]

Join the SEO conversation here tinyurl.com/4cxy39vb Amazon SEO Resources: MyAmazonGuy.com/SEO MyAmazonGuy.com/ICAP MyAmazonGuy.com/hack

[@eric_martindale1711]

I wonder how many people realize how important of a video this is. Thank you.

[@MyAmazonGuy]

Thank you! We appreciate your support, and glad you see the value!

[@forgiveandmoveon]

Thanks for sharing my Amazon guy. One of my biggest frustrations is listening to so many different SEO strategist. This can be very confusing and information overload. I was referred to listen your strategies from my Amazon account manager. Therefore, I believe it's wise to narrow down my SEO learning from person, which is you. Especially if Amazon employee recommended it. I'll start implementing these strategies today!

[@MyAmazonGuy]

You're very welcome! I'm honored to hear that you've chosen to focus on my strategies for your Amazon journey, especially with the recommendation from your Amazon account manager.

[@Ksingh24]

Pope, you're a bonafide genius. My concern is isn't adding the main keywords onto the main image against TOS? For example, you sell coffee tumblers, adding the main keywords somewhere onto the white space of that listing is prohibited, correct?

[@youtubeuser4645]

thats not what he said but i understand your problem. you can put the words 'coffee tumbler' on the box (if your box is in the main image) using photoshop or something

[@MyAmazonGuy]

You can try various different times until it sticks. Once it sticks, it sticks always in my opinion.

[@vasilykhalangot8986]

Steven, thanks for the video. Does the asin-level SQP data show total sales or just the organic sales on a search term?

[@MyAmazonGuy]

I've heard mixed results on this. I believe they intend to show all sales data. It is impossible that it is just PPC or just SEO imo.

[@jeffallen8422]

So is the increase in click-through rate related to what your listing looks like in the SERP and advertising - especially the images you pick for Sponsored Brands? If the answer is yes, then the main image, discounts, coupons, slash through pricing become even more important.

[@MyAmazonGuy]

Main image > all other factors. Price is a huge factor as well. From my experience in SEO.

[@SooperFrogg]

Like always thanks for delivering some game changing information Steven. MAG has been a major contributor to my Amazon success. Please can you explain how this is main image TOS compliant - "MAIN images must not include text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background."

[@MyAmazonGuy]

Amazon's main image TOS (Terms of Service) states that the main product image must not include any text, logos, borders, color blocks, watermarks, or other graphics over the top of the product or in the background. To be compliant with this policy, the main image of the product should be a clear and unobstructed image of the product itself, with no additional elements that could be misleading or confusing to customers.

[@SooperFrogg]

@@MyAmazonGuy Isn't that a bit gray hat though? " with no additional elements that could be misleading or confusing to customers." That is pretty subjective. How are we sure that putting "Age 6-12" will not be interpreted by the bots as " text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background." Is that because you are putting it right over the product itself - so it looks like a part of the product packaging? Would love to implement this - just want to stay compliant. Thanks.

[@CJmyway88]

Amazing value, thanks

[@MyAmazonGuy]

You're welcome.

[@vasilykhalangot8986]

@MyAmazonGuy would you suggest running an experiment in seller central on the main image after we improved it and put the main keyword on the packaging? We scheduled it, but don't see the CTR in it's metrics.

[@MyAmazonGuy]

Hello, Running an experiment can be a valuable way to test the impact of changes to your product listing, but it's important to approach it with a clear hypothesis, a well-designed experiment, and a focus on analyzing the results to make informed decisions.

[@Aimingfromtheworld]

I have two questions, 1, can I set the price as my target price, than use prime deal to make it 50%off, than 45% off until target price. 2, my old product has lost a lots of sales like you said, how do I rank it back to get my sales back?

[@MyAmazonGuy]

1. Yes, It is possible, Additionally, you can gradually decrease the discount to 45% off until reaching your target price. However, it's important to note that eligibility for Prime Deals and specific discount strategies may vary. You should review Amazon's guidelines and policies for Prime Deals and pricing strategies to ensure compliance and eligibility. 2. Ranking and Boosting Sales: To rank your product higher and boost sales, consider the following strategies: a. Optimize Keywords and Listings: Conduct thorough keyword research and optimize your product listing with relevant and high-converting keywords. Improve product titles, bullet points, descriptions, and backend search terms to enhance search visibility and relevance. b. Enhance Product Images and Content: Update product images with high-quality visuals that showcase your product's features and benefits. Improve product descriptions and A+ Content to provide detailed information that convinces customers to make a purchase. c. Encourage Positive Reviews: Focus on providing excellent customer service and encourage satisfied customers to leave positive reviews. Positive reviews contribute to higher rankings and increased trust among potential buyers. d. Sponsored Advertising: Utilize Amazon's sponsored advertising options like Sponsored Products or Sponsored Brands to increase visibility and drive traffic to your listing. Set targeted campaigns to reach relevant customers and optimize your ad spend. e. Promotions and Deals: Offer temporary promotions, lightning deals, or bundle discounts to attract customers and incentivize purchases. Participating in deals can help increase sales velocity and improve your product's ranking. f. External Marketing: Utilize external marketing channels such as social media, influencer partnerships, or email marketing to drive traffic and awareness to your Amazon product listings. It's important to continually monitor your product's performance, track key metrics, and adjust your strategies accordingly. Optimization and promotional efforts, combined with providing a high-quality product and excellent customer service, can help regain sales momentum and improve your product's ranking on Amazon.

[@st.3m906]

Price changes also help with ranking and I'm wondering where is that on your chart?

[@MyAmazonGuy]

We would argue that price affects conversion rates and the conversion rate would have more effect on ranking.

[@st.3m906]

@@MyAmazonGuy Ah, but what about CTR change?

[@tyrtle7081]

I am a 13 year "legacy player", what would you recommend I do to come back? sales went from 100 a day to 10

[@MyAmazonGuy]

To regain momentum and increase sales as a legacy seller on Amazon, you should review and optimize your product listings, evaluate your pricing strategy, expand your product offerings, build customer trust, optimize your advertising campaigns, and take advantage of Amazon's tools and resources. Focus on providing high-quality products and excellent customer service while being competitive in the market and using effective marketing strategies.

[@jackpellow-l8d]

hey man soon i will be uploading my first product, could you care to help me with the SEO campaign?

[@MyAmazonGuy]

In cases like this, there are usually more info needed than can be conveyed in KZbin comments. Book a coaching call with our team, and we will do our best to help you navigate this. *myamazonguy.com/book-a-coaching-call/

[@Maria-mh9jp]

Thank you!

[@MyAmazonGuy]

My pleasure

[@fyodor1415]

Hi Steven, wanted to ask you an SEO question. Do you think writing brand or product names (related to my product) to A+ content image keywords make sense if those words have high search volume? And what would amazon do in that situation?

[@MyAmazonGuy]

Don't use a TM phrase from a competitor anywhere. Can lead to a yank. But using high velocity terms in general is a great SEO practice.

[@CC9119]

the video game terms are amazing

[@MyAmazonGuy]

Glad that you liked it. Thanks for visiting!

[@musicpatron1693]

eh...it depends on what market you're in..not just product...there's a lot of context missing from this advice. i would not price down something that has a thriving market. there's a lot of generalization going on here.

[@MyAmazonGuy]

Simplification is not generalization. I also reference how I would treat different category strategies all the time. I'm sharing my experience here not telling everyone this is 1 clear way to do things in SEO.

[@ConsumerDefenders]

Stephen. I actually thought this was a joke. When you start off talking about how you launched a new product on Mother’s Day. You completely ignored the honeymoon 😅Period. I just launched a new product that’s doing better than people selling 10 times more than me with no reviews. It’s called a honeymoon. ❤So Amazon’s not dependent on the existing vendors and SKUs. Honestly, sometime do you have some good info and other times it’s crap. I was reading a recent link where well-known people in the industry were laughing at your claim that attaching your mug to Johnny Depp and Pirates of the Caribbean is not black hat 🎩 What a joke.

[@MyAmazonGuy]

I didn't ignore the honeymoon period. I used it at the best possible time - when there was demand. I speak about the Honeymoon period here: kzbin.info/www/bejne/Y3bcgaCabJaVobM and kzbin.info/www/bejne/pXOTnqCVp6mtnrM and kzbin.info/www/bejne/mpyxl2emgpiKbZo and kzbin.info/www/bejne/a2bZZqmcZZdobNE

[@Ali-vj6we]

You ONLY spent $11,000 my first month in PPC 😂

[@MyAmazonGuy]

😂