UX Design Process: Empathize, Define, and Ideate | ( Course 2/7 ) Complete Course

UX Design Professional Certificate
• Google UX Design Profe...
Course Material : mega.nz/file/3VwFxRiT#lNlhl22...
------------------------ TIME STAMP -------------------------------
WEEK 1 INTERGRATION RESEARCH INTO THE DESIGN PROCESS
0:00:00 Introduction
0:02:29 Emily - The Power of UX research
0:04:20 Introduction to UX research
0:09:30 Choose the right research method
0:15:20 Understand benefits and drawbacks of research methods
0:19:02 Craig - My Jounrney to UX
0:21:09 Identify types of bias in UX research
0:30:34 Deana - Identify bias in UX research
0:32:34 Wrap-up Integerating research into the design process
WEEK 2 EMPATHIZING WITH USERS AND DEFINING PAIN POINTS
0:33:40 Empathize with users
0:35:52 Build an empathy map
0:38:32 Identify user pain points
0:43:10 Understand personas
WEEK 3 CREATING USER STORIES AND USER JOURNEY MAPS
0:49:14 Craft user stories
0:51:41 Consider edge cases
0:55:27 Ayan - Real world example of edge cases
0:58:12 Create a user journey map
1:04:28 Consider accessibility when empathizing
1:08:29 Understand the curb cut effect
WEEK 4 DEFINING USER PROBLEMS
1:12:41 Create problem statements
1:15:36 Define hypothesis statements
1:17:46 Understand human factors
1:22:35 Explore Psychology principles that influence desing
1:26:44 Wrap-up Defining user problems
WEEK 5 IDEATING DESIGN SOLUTIONS
1:27:21 Understand design ideation
1:30:56 Explore lots of ideas
1:33:11 Recognize business needs during design ideation
1:35:53 Scope the competition
1:39:27 Limits to Competitive audits
1:41:12 Steps to conduct a competitive audit
1:44:53 Use insights from competitive audits to ideate
1:46:40 Venessa - My journey to UX
1:49:43 Use How Might we to ideate
1:53:31 Use Crazy Eights to ideate
2:00:56 Consider user journey during ideation
2:05:04 Configratulations on completing Course 2 Empathize, Define , and ideate
Start the UX design process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems.
Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios.
Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary.
By the end of this course, you will be able to:
- Describe common UX research methods.
- Empathize with users to understand their needs and pain points.
- Create empathy maps, personas, user stories, and user journey maps to understand user needs.
- Develop problem statements to define user needs.
- Generate ideas for possible solutions to user problems.
- Conduct competitive audits.
- Identify and account for biases in UX research.
- Start designing a mobile app, a new project to include in your professional UX portfolio.
⌨️ The creator of this course is Google ( Team: Grow with Google )
⌨️ For earning certificate www.coursera.org/professional...
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[@MyLesson007]

------------------------- TIME STAMP -------------------------------- WEEK 1 INTERGRATION RESEARCH INTO THE DESIGN PROCESS 0:00:00 Introduction 0:02:29 Emily - The Power of UX research 0:04:20 Introduction to UX research 0:09:30 Choose the right research method 0:15:20 Understand benefits and drawbacks of research methods 0:19:02 Craig - My Jounrney to UX 0:21:09 Identify types of bias in UX research 0:30:34 Deana - Identify bias in UX research 0:32:34 Wrap-up Integerating research into the design process WEEK 2 EMPATHIZING WITH USERS AND DEFINING PAIN POINTS 0:33:40 Empathize with users 0:35:52 Build an empathy map 0:38:32 Identify user pain points 0:43:10 Understand personas WEEK 3 CREATING USER STORIES AND USER JOURNEY MAPS 0:49:14 Craft user stories 0:51:41 Consider edge cases 0:55:27 Ayan - Real world example of edge cases 0:58:12 Create a user journey map 1:04:28 Consider accessibility when empathizing 1:08:29 Understand the curb cut effect WEEK 4 DEFINING USER PROBLEMS 1:12:41 Create problem statements 1:15:36 Define hypothesis statements 1:17:46 Understand human factors 1:22:35 Explore Psychology principles that influence desing 1:26:44 Wrap-up Defining user problems WEEK 5 IDEATING DESIGN SOLUTIONS 1:27:21 Understand design ideation 1:30:56 Explore lots of ideas 1:33:11 Recognize business needs during design ideation 1:35:53 Scope the competition 1:39:27 Limits to Competitive audits 1:41:12 Steps to conduct a competitive audit 1:44:53 Use insights from competitive audits to ideate 1:46:40 Venessa - My journey to UX 1:49:43 Use How Might we to ideate 1:53:31 Use Crazy Eights to ideate 2:00:56 Consider user journey during ideation 2:05:04 Configratulations on completing Course 2 Empathize, Define , and ideate

[@rekan_98]

That was really fantastic and detailed course with really amazing presentation and instructors.

[@josecasal6287]

6 c. Et3vvfbe u 7k0

[@abdollahmemar9170]

best us course ever, tnx for sharing your knowledge

[@gossiphub4092]

oneday i will work on google, im sure and it's because of this course

[@MyLesson007]

Google UX Design Professional Certificate kzbin.info/aero/PLtS8Ubq2bIlUWixdH_1Q2yzZh8QJSBVmT

[@user-uk2df8mv1t]

Thank you! Very grateful for your help!

[@tariqaziz3979]

Google's UX course was fantastic! Great structure, loads of resources, and practical projects made learning UX principles fun and rewarding. Real-world case studies kept things engaging. Now equipped to craft impactful user experiences. Thanks, Google!

[@well_however]

I started the course here but then switched to coursera. With reading materials,tests and tasks it's more effective IMHO

[@TheMsChipsy]

What type of exercises are there in the course?

[@well_however]

@@TheMsChipsy When you watch a video there are quizzes popping up. There are tests also. And there are exercises where you create personas,user journey maps,wireframes etc

[@TheMsChipsy]

@@well_however thank you for your quick answer 🙏

[@well_however]

@@bluehorizon17 I didn't finish it. You need to create your portfolio website at the end. I got too perfectionis about it and I have no time with my job right now. I hope to finish it though

[@corvuscorax8941]

Omg you save my time, thank you 🙏

[@sarash9607]

hey, the files of the material doesnt open it only showed the names, i tried to download it too it says unknown format or damaged when i try to extract it, how to open them ? or do you have another link to them ?

[@violetegbe7972]

Really loved this teachings

[@sylvesteradim1532]

I am having difficulty paying for the course in Coursera due to my country's banking policy. Am looking out for other ways to pay and continue with the course

[@adeyemiamao2365]

Admin, can you please upload google project management course, thank you

[@mohammedabdelnasser8928]

is it useful to build so many personas??

[@5376-u2e]

I didn't understand how dark blue bubble and light blue bubble can be an edge case @ 57:53

[@esthernwaogu592]

very educative

[@Kingsley_John]

I'm more focused for user researcher 😢 I need mentor as all this information is hard to process . I need someone to help me digest and focus on a particular item

[@sheikrontv3503]

Thank you so much

[@beccatabone6494]

brilliant

[@mohamedhigazy8222]

I have an inquiry that I noticed that the content here is different from the original content on Google and Coursera. Is this correct and is the difference big?

[@aleksdizhe]

They updated some of the materiał, but essentialy its the same for now

[@akahatapuntocero]

y el laburo para cuando

[@afghanwedding321]

Nice

[@annyhola3839]

hey dear, thank you very much for sharing this course on here. btw, do you have the references that was this course mentioned? like some guideline and worksheet😉

[@MyLesson007]

Course Material : drive.google.com/file/d/1Q37AUeuf6ggYcmKqoDEZOFOmPOlV0VeD/view?usp=sharing

[@MyLesson007]

In the description

[@annyhola3839]

@@MyLesson007 thanks very much

[@blinks67]

@@MyLesson007 sorry but i am confused about what to do with resources..

[@Dr.Mohamed.Elhenawy]

@@blinks67 did u find out how it work ?

[@titilayotaiwo8668]

I downloaded all the course materials from lesson 1-7 but all had virus and unable to open

[@Monique-pe3zf]

when we talked about personas i was thinking about that is it a great idea in every app or website to make the user emphatize? Per Example a App for Single mothers where there is a Illustration of Mary Grant 35 Singlemother from 2 Boys which accomplished through the Product to be Happy and organized? I think u get the idea. Not only testamonials but sucessstorytelling??

[@arcomarco7131]

Changes in need? what does this even mean? It should be changes in mood i think

[@mazijookaforkalu257]

Is there any sort of certificate of completion to the whole course?

[@dmarino1752]

Yes, coursera provides this course and will grant you a google ux design certificate. I would say its good for showing employers that you at least understand the basics.

[@goharart8595]

​@@dmarino1752 how much it will cost ?

[@dmarino1752]

@@goharart8595 I believe it’s around $60 for a monthly subscription but if you live in America, look up the American dream academy and you can get it for free👍🏽

[@iambugz]

the certificate itself doesn’t hold much value. just make your projects look good and you’ll be fine

[@cherry-lp8yq]

HOW TO GET TH READING MATERIALS ?

[@MyLesson007]

Course Material : drive.google.com/file/d/1Q37AUeuf6ggYcmKqoDEZOFOmPOlV0VeD/view?usp=sharing

[@sarash9607]

@@MyLesson007 but the files doesnt open it only showed the names, i tried to download it too it says unknown format or damaged when i try to extract it, how to open them ?

[@itssteph263]

Done

[@abdazeeez]

How are you doing now, Steph 🤗?

[@takethiscake4573]

1:27:21

[@dewydreamy7195]

Why do they feel like AI figures?

[@Jjeoma]

They are AI figures. Some are human, but not the instructors

[@takethiscake4573]

33:43

[@ArshdeepSingh-vw2uj]

is this even legal? 😆

[@abdazeeez]

😅😅

[@jenn.a]

@@abdazeeez hi. I am also looking for someone to learn with. I am up for it if you still are.