Better at UX Research & Design than AI with Dr. Nick Fine | Experience Designed Podcast Ep4

In this episode, I'm talking with Dr. Nick Fine. Nick has been one of the leading UX researchers and a bold voice for the wider UX design community. He has kickstarted initiatives like UX Psychology, as well as influenced the development of user-centric design standards and methods. We will discuss a few hot topics, such as AI and automation tools being a potential threat to UX research and design, ongoing job market difficulties and how to stay relevant and many more topics.
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#uxresearch #ux #designautomation

[@39exposures]

"UXR is about filtering bullshit" - someone finally said this. I want more interviews with this guy.

[@adevikthur]

This is truly loaded. Real-life situations teach way more than the bootcamp standard.

[@susa5045]

Why would a UXD as a Hybrid Researcher and Designer be less valuable than a Researcher who can’t do UI? I rather think if a general UXR isn’t willing to ramp up in tooling they better provide outstanding, exceptional research magic that proofs value quickly. Good luck!

[@ayueyusof4685]

Great video! Agree, all of the UX tools out there are just so overwhelming. People need to first understand the intention & purpose behind the tools. Not doing it, for the sake of just doing it. We're not robot. Empathy need to be at the core of our design process. But not all designers really understand what empathy is & how empathy work in design.

[@DimaSofiyuk]

Fascinating discussion with Dr. Nick Fine on the integration of AI in UX! It's insightful to hear about the real and potential impacts of AI on the field. Like many tools, I use Plerdy’s free version to enhance UX on my site by analyzing user interactions without fully automating the creative process. This conversation really highlights the importance of balancing AI capabilities with human insight. 🤔

[@user-cb3ve5cw6p]

My concern is that less valuable insights gathered from user research conducted by AI don't necessarily mean less profit, and profit is what product managers and business executives value most. We could argue forever that products relying on real, rich, human analysed user research help companies succeed much better in the long term and establish more sustainable customer relationships, but no immediate profit in sight still makes our efforts worthless for most organisations that are not actually trying to help people as their primary goal. If AI is better able to serve this purpose than we are, it doesn't matter if it does a good job or not at generating deep and nuanced customer data, it will still be perpetuated and standardised. It's a very hard fight for us when businesses always value money over people's benefit and wellbeing.

[@kallanaBr]

24:30 There are so many Creative Directors out there who just don't understand UX. They hire UX professionals for a year or two to pick their brains, and then let them go. These directors then come off as the 'big innovators' in the workplace. It's quite manipulative! We often find ourselves collecting data only to support their pre-decided plans. It's extremely frustrating, and we feel stuck. The industry is very competitive - how can we avoid these traps? Maybe we should focus on companies with a strong UX culture? If you have any ideas or resources, please share them in the comments. I'm eager to learn more about this, @vaexperience. The toxicity in our industry can be overwhelming at times! For more videos (and advice) like this, don't hesitate to reach out. Thanks for these relevant discussions. 🙏🏾

[@HandMeDeals]

Ah man this is one of my favorite ppl to follow on Linkedin!!!!! You are goated for this!. Can you get Darren Hood and Debbie Levvit in the future????

[@vaexperience]

Hey, check the latest episode with Debbie :)

[@guacamole456]

Great discussion. Tech is moving so fast. Now META has announced their AI avatars using celebrities and AI studio, where people can create and train their own AI avatars. these can be used instead of classic chatbots. The tech is here, and very soon AI human-like avatars will be very popular.

[@henrythomas7112]

I extremely like the video, man. Very helpful and informative. Thank you very much. It is presented so well too. Great, positive work.

[@SuperHammerX]

I feel it

[@vaexperience]

What are you taking away from this session?

[@samueljlarson]

I am only half way through the podcast, but so far a take away I am mulling over is that while automation may make some steps of a process easier (either for the designer in their respective role, or for the user in their's) that may not necessarily create a better experience because something crucial is being bypassed/lost. I forget who coined the term design "friction" but the friction within the design process seems unique/important in sparking a human initiated action in order to create a sort of "Aha!" moment of understanding, instead of an "Uh-oh?" moment of confusion. I think the thing being bypassed or lost through automation is a sort of learning curve moment inherit in keeping our interest as designers AND users. Anyway, I hope that makes sense. I would love to hear you expand upon that...or even just shoot it down. Thank you for this interview, going to keep listening!

[@shreedharkasbekar9929]

Which is better squad or patron? As a experience member, please suggest.

[@vaexperience]

Hey, there's only one tier now :)

[@Ianmundo]

As a UXD who started interaction design in 2005 and had to work in QA for years after graduation, it’s dizzying watching videos of young people who have no formal education, were a swimsuit designer [real example] did a UX bootcamp, and walked into a job, immediately using Figma, some people getting “Senior” jobs after 2 years. FAANG and VC-funded Silicon Valley startups have a lot to answer for 😅

[@coralineoscar546]

I hate the split!

[@UXTips]

Cant wait

[@anthonyemmanuel3509]

Thank you very much for this video, How risky is it to create a solution based on generative research?

[@vaexperience]

hey, the generative research here shouldnt be confused with generative AI. The ux research is typically split into generative (discovery) and evaluative (testing) research methods. So you need both to de-risk whatever you do.

[@kallanaBr]

@@vaexperience Well said!!

[@xxxRYDER2000xxx]

Not too convincing imo. I look for potential reasons why u can't be replaced and (even in theory) there are no solid arguments besides counting on the fact that we might want to work with people more than bots. If stakeholders' priority is cutting costs no one ain't give a damn bout wishes. I think only best of the best will survive because they would serve a role of manager and designer simmultaneously. Just like now companies hire UX/UI because they can do the job good enough anyway so it's much less expenses for the company

[@PhilippWartenberg-qf6ct]

Why should anyone check testing results for statistic significance, re-test with null hypothesis and do a chi-square, if I can prompt AI to do that for me? Things like this need to be supported by AI. Scheduling testing with the same cohort of participants, I won't do myself. I have better things to do, i.e. qualitative research that needs a human being with basic or deep understanding of behavioral psychology.

[@chuck3557]

Promo SM 💯

[@narratorxyz]

Assuming that people don't use critical thinking just because they want to use AI, and assuming that they aren't technical enough to understand it, that just helps a selection of few including DR FINE to feel they matter and that they are leading some type of movement, instead, if you observe, many utilise AI as a tool to help speed their processes. Perhaps, teams will reform, restructure, new jobs will be born, we will all adapt to a new era. I feel, the gatekeepers will lose the fight and realise that they'd have to elevate/adapt.

[@DeepfriedBaby]

I hate the UX/UI designer title. Seems made up

[@TheIo000]

It is all over job roles at the moment. I think it is a misunderstanding on what UX actually is and how much work is involved. I even see companies adding front end programming to the mix. I was in a job role like this for a few years and it was a nightmare.

[@clipsgtavi]

Hey, DeepFried! I'm from Brazil and it's curious the way it's normal to be an UX/UI here, it's basically the most profit way to go in the whole field of UX. Although Iknow the importance of being a specialist, the market works different around here.

[@David-oy6ck]

10% facts 90% boomer copium