Toronto Rising: Mini-Doc on Drake producer Noah "40" Shebib | Native Instruments

[@joshjordan857]

There’s no Drake without 40

[@JB825_]

And there is no 40 without Drake

[@jaeindiigo]

“ WIthout 40 there probably wont be no me, imagine what i do if I didn’t meet the broskis” - Drake in Gods Plan

[@MrBumpalicious]

@@jaeindiigo he says "without 40, Oli, there'd be no me" as in 40 and Oliver

[@watwoo808]

There’s no drake without gadget

[@rheimidi]

It cuts both ways

[@tonyranks47]

It was a honour being apart of this and being able to help tell our story. I’m proud of my brother. That pink house was our home

[@siktunezz6792]

Big ups !!

[@NativeInstruments]

Honoured to have you with us as well!

[@93hits84]

🐐🙏🏼

[@RyanLabrie]

Thanks for wearing a "wire" and sharing your truth man 👏

[@rickshon1]

Good stuff !

[@alishakibafar8697]

For OVO fans, this is truly special. Thank you

[@Rowdy_7441]

He always looks like he's at peace or having the time of his life on all the footage we see of him making music or performing it, or even just listening to music. He clearly puts a lot into it.

[@rickjames21]

Noah aka 40 is in my top 5 producer/engineers. This man has curated a sound for himself and OVO.

[@3RDDegreeVP]

I know there was a reason i clicked on this video besides a learning experience but it blows my mind to see another person like myself battling MS making music while we still can. I won't let Multiple Sclerosis stop me from learning. Stay strong Noah "40" and ill do the same. Much Love 3RD Degree

[@Bricks_shakur]

Stay strong brother

[@bambatacandt7921]

Stay strong bro!

[@wandilentando5929]

Big up, power and love to you👊

[@samanthawhitter7669]

Much love and hope u are able to keep making music for a long time to come. 🙏

[@dusa605]

3rd Degree you’re gonna inspire many just keep speedin towards your goals and NEVER give up on yourself! You’ve already inspired at least one person, me

[@MegaZackRyder]

I am passionately in love with this man's creativity so thanks a bunch for giving him the spotlight

[@NativeInstruments]

Our pleasure!

[@PopOutPaulie]

40 looks mad different wow. Hope all is well and healthy with that man. He constructed the soundtrack to my life foreal. He's my family without even knowing I exist. Blessings foreal

[@RawNoLimits]

40 is the backbone to the landscape of modern Toronto hip-hop/rnb, glad to see him getting the look. He deserves all the praise that comes his way.

[@FromTheCrib.mp4]

Am getting Pippen and Jordan vibes of this one. There's no one without the other. I salute 40 for that timeless underwater sound he brought into this world and changed Hip Hop forever man. 🙏🏻

[@NativeInstruments]

One of the greatest collab in Hip Hop for sure 🙌

[@khantushig6460]

im not that into drake’s music. Can you tell me what song has that underwater effect? Lol

[@prodbydramatic]

@@khantushig6460 that's crazy due to the fact that the OVO sound is everywhere. Start from the beginning of the catalog. you won't be sry I promise there's a reason they on top!

[@AspektFBF]

@@khantushig6460 it’s basically a better low pass filter. He tones down the sample rate, it gives it a specific sound. People say underwater, but look at “successful” “doing it wrong” “the ride” almost ever drake song produced by 40.

[@Sethglover99]

@@khantushig6460basically every song of if you’re reading this it’s too late

[@reignisraw]

Simply a genius. I would love to be a fly on the wall in his studio sessions and just see him create.

[@NativeInstruments]

If you wanna see more, check out the walkthrough of 40's brand new Kontakt instruments: bit.ly/3Fz50Fk 👈

[@reignisraw]

@@NativeInstruments Appreciate it 🤞🏽

[@7heSpire]

This is moving, i havent really known 40’s backstory so this is special to me. Much love fam 💚

[@EsquireMusic111]

Always good to see 40 get his roses man… influential forreal

[@ouvrirloeildroit]

Amazing!!! 40 is an absolute legend

[@justincallender258]

I love these artists backstories great job Native Instruments

[@NativeInstruments]

We love them too! 🎥

[@tworzy]

One of the finest producers of our generation his music is is just incredibly good and it sticks with you for so long.

[@sirkido178]

40 is a great artist and also inspires me to play the piano, even though many people think of him as being just a great producer, on the other hand I think is one of the best pianists we have in this contemporary music era!

[@francisskyes]

this made me cry, I have always looked up to 40.. I remember being in Toronto when the first mixtape dropped.... and I felt it too, right away, Canada had a sound, but you could never get it yourself! lol

[@NativeInstruments]

We did it! Two brand-new instruments just dropped - 40'S VERY OWN KEYS and 40'S VERY OWN DRUMS. Check them out here: bit.ly/3yvwB8W

[@7heSpire]

Cant, wait!

[@crazygooner3398]

I hope it’s a “40” Artist Expansion 🙏🏾

[@NativeInstruments]

@@crazygooner3398 it's two Play Series instruments! Check out the link above.

[@ChrisTopher09]

Together 40 and Drake forever changed the sound of music

[@WarChestAnalytics]

So much of Toronto's talent intersected through these studio spaces...and everyone sort of knew everyone, and for OVO to become what it became, is nothing short of legendary, because Toronto is the sort of place that forces you to earn everything you'll ever get in life, very FEW breaks here.

[@prod.nonchalant]

The manner in which 40 talks about his craft is inspiring 🙏🏼

[@jordankenny2031]

40s passion and creativity gives off Dilla Vibes, and that in and of itself, is the highest praise and recognition 40 deserves.

[@Yay378]

the energy in this building is more valuable to me than the money >>>>> 40 is a treasure ❤

[@losangelesnomad]

Wow, thanks for this. I loved it. 40 is one of the greatest to ever do it.

[@NativeInstruments]

He sure is 🙏

[@Fireshotbyvision]

It shows how much 40 appreciates music. legendary !

[@ordellbeats]

We need more Noah!! This guy is an absolute legend

[@OVOTIMM]

Shoutout to the Lebonan Don Oliver El Khatib he's done so much for these guys it's incredible "You have to have Blind faith. I had a sickness. A sick belif that it's all going to work out"- Oliver El Khatib

[@winston123iez]

Thanks 40, very nice to see where you come from and to get to understand the environment you all lived in. Keep doing what you're doing, you're a real inspiration. One of the best producers of this generation, if not of all time.

[@Et3rnalEnergy]

Love the energy in this video , much respect to the amazing Les 🙏🏽🕊️

[@tonykane1507]

You were always more than a guest in this music world you were a pioneer for hip hop in general and for Canada there’s no drake without u and Oliver

[@mizoanworldwide]

It was an honor working on this

[@ivey7163]

yo you guys should do a whole documentary.40 is such a big legend#most influencial

[@NativeInstruments]

That'd be fantastic.

[@PARISONFIRE]

this speaks to me on so many levels. i work for more then 10 years now on my craft, had multiple bands and chances on a record deal but it never came together. im not giving up but its getting harder with the years. love to see other guys succeed man, gives me hope.

[@tigran.zakaryan]

Legendary producer

[@vibecity8]

Noah "40" will always be a goat in my eyes. Mans really crafted a decent part of my child hood and adult hood. Happy he never gave up. fr.

[@FloatingSpaces]

What an amazing mini-documentary! It makes me extremely thankful living in Toronto! Thank you guys!

[@NativeInstruments]

Thanks for watching!

[@plecturaproductions5816]

I always think about 40 when i hear drake music....i am dreading the inevitable...40 youve inspired me to go after this music thing, and i thank you for your genius....much love brother

[@J-GMORE]

You guys make my heart drip deep into soul. Impact packeted

[@ChivasKimber]

This is so inspiring! I can't wait for my music career to finally start so I can not feel like a failure in life!

[@tracksphantom540]

Thanks for giving us the chance to feel like were working with you through your V. S. T. 40 your a legend in my book and N. I. For collaborating.

[@alchematicsounds]

Anything 40 co-signs is good by me. One of the greatest of all time. Salute NI and 40 for this!

[@Savantloup]

Anytime this man speaks, I listen. Living legend ❤️🙏🏽

[@KolicBeatz]

GOAT! Love the content! 🔥

[@ryanmcgonigle1118]

different level of genius. the best producer of my generation

[@Agoristball]

40 on the keys can not be fucked with, I could listen to any and all of his musical masterpieces for hours, which I do ofc

[@thaexception3406]

Insightful documentary and lookin’ good 40

[@DJNuimani]

speechless on this one 40 great job NI what a lit company

[@NativeInstruments]

Thank you 🙏

[@bena2467]

what a great mini doc. 40 is a musical genius!

[@jamespcarroll4102]

Another ☝️. I watch the old one for inspiration all the time.

[@NativeInstruments]

Going full circle

[@bigmuneh]

Thank you, Noah “40” Shebib is a legend.

[@juanchojack]

Native instruments alwayss shows love to 40 & Toronto. Much respect! Love & peace.

[@TheLeuul]

I’m from downtown and watching this made me shed tears

[@6thsenseemzo]

Thank you for everything you’ve done & still gonna do for the game we really appreciate you man much love from Africa ,it’s a ovo ting ya know 🦉🙏

[@DaShah]

Simply the best team of guys working for something that's so much bigger than them. With Drake the greatest ever...

[@savzkie]

This man is an icon. I always enjoy seeing videos about 40.

[@fahimfaheem6052]

This man is a legend ! So inspiring !

[@BoombapArt]

Dope documentary 🔥

[@NativeInstruments]

Appreciate that!

[@fro_Wundas]

Always Admired Noah's sound. Dope Doc

[@4rios78]

Question! How do you tune 40's drums to your projects key? or are all the sounds (including bass) already in a key of C and have to just be transposed manually to your desired key?

[@Ghostca]

Thank you 40, for making the sound track to my life since comeback season. Yeah man.

[@ThatDude2FlyNetworks]

The world needs more content like this

[@NativeInstruments]

We heard you.

[@AAG007]

Love you 40 I'm a rapper but you inspires me the most than anyone.

[@thaniavelarde2926]

amazing! thank you for your beautiful and hard work 40 ✨

[@dueydreotb]

This was amazing drake and 40 have came a long way freal

[@Philosific]

I’m Jamaican, and tbh i kind like the vibe of Toronto more than NY for the diaspora. Man i love meeting just different people from different ethnic backgrounds speaking some patois.

[@jayroshmusiq]

Shout out from Jamaica 🇯🇲👏🏽👑🦉

[@JLBREMER]

Man that was super inspiring. Keep doing your thing and to all the audio nerds out there................ we rock lets keep going who cares what people think.

[@Bashanvibe]

Inspirational I deal with MS as I travel with party Bands and work with a few tributes bands and the Tams. I’m also a composer well!!!

[@flyjayofficial]

Wow thanks so much for the insights on this ! Much respect

[@NativeInstruments]

You're very welcome!

[@williamstroud8490]

what a beautiful film, visually and story.

[@NativeInstruments]

Thanks!

[@justinalvares]

So rad. Thanks for sharing the life of such a humble inspirational individual.

[@ovadoseod]

man its really nice to see 40 healthy and thriving

[@wolfganglahmann1933]

Very inspiring - thank you 40 and NI!

[@mystikrebel1089]

brilliant documentry !

[@tauqueishachester9844]

That piano is beautiful the older he get he great he's aging like fine wine dame he's fine what ever 40 doing he need to keep doing it

[@TheHansjulius]

Good job, great content, really interesting stories!

[@NativeInstruments]

Glad you enjoyed it!

[@SenecaTyree]

This was very inspirational. Thank you.

[@keith3069]

This documentary need to have a hour length

[@joncjb]

beautiful insight. thank you for the ride

[@mmxximusic]

This was a very beautiful tribute to a talented artist and wonderful city. Really loved this.

[@ProdbyCeeSick]

Most underrated of all time period

[@RoadmanKD]

Beautiful piece.

[@NickLAnderson]

This video is absolute gold. Thanks for making it and posting it. Wow. 💖🙌🙏

[@shumushrif9204]

He's the most underrated man in the industry

[@gifted4541]

Underrated? Bro, everybody in the industry looks at 40 as THE producer for hip hop/lofi respectfully in his generation of music. He's definitely correctly rated for sure. Now, the fact that there hasn't been a million documentaries about this man already is the only crime, I agree not enough regular people/listeners know who or what 40 is, but the fact is he is world renowned in his circle. Mans is a straight legend & when he does pass, it's gonna be a sad sad day in the music world frfr!

[@mr.shelton9632]

It's a masterpiece . Thank you for this video

[@avace917]

Met him while I worked at B&H Photo. VERY nice guy.

[@dad_fi]

This Toronto best energy right here !!

[@petecsanky]

Nice to see Les Bateman getting a richly-deserved mention as a key contributor to the SOTA studio facility.

[@AlbertKimMusic]

I respect 40 so so much

[@melclint6174]

This man is a legend, he’s a role model

[@maximiliandegen2379]

Tremendous doc. True piece of art.

[@OVOTIMM]

WOW!! we needed this amazing video Noah is amazing 🔥🙏

[@connellgordon2451]

One of the best to ever do it 🙌🏻

[@matnetik]

So much inspiration here, thanks fam

[@NativeInstruments]

🙌

[@najeefilms]

40 is Hiphop forreal real dope documentary

[@soundsbynova]

thank u 40

[@DalontaeDavis]

Thank You

[@personalplaylist5531]

touching & inspirational♥

[@kodybrace]

Incredible.