Rick Rubin: The Invisibility of Hip Hop's Greatest Producer

[@palainanoctem3776]

I met him on an airplane when I was around 14. I didn't know who he was at first. My mom had severe anxiety from having to fly and he started to talk to us and calmed her down. He asked me what my favorite band was and I said "Slayer" and he replied "oh I've worked with them" and laughed like he had a small part. I got his name and told him I had just bought Reign In Blood and South of Heaven and he advised me I'd know his part once i got home lol Super cool guy and very very chill.

[@Anttisinstrumentals]

I can only imagine how you felt when you realized who he was. Head blown right?

[@BOB-wx3fq]

So he flys coach and talks to 14yr old girls the whole time ?

[@prycemusic8822]

@@BOB-wx3fq why u makin it sound so weird?

[@BOB-wx3fq]

@@prycemusic8822 I'm just repeating the facts I heard in the story 🤣 He found a 14 yr old girl in public and bragged about his work for an entire flight... We are suppose to just be like, yea that's normal and not weird!

[@prycemusic8822]

@@BOB-wx3fq you werent there when it happened. context is key. man saw a woman suffering from an anxiety attack and wanted to calm her down thru talking, and he ended up talking abt his passion with the 14 yr old daughter. whats so weird abt that?

[@toboggan...mantistoboggan5848]

Rick is the epitome of when someone says "I like all genres of music", no joke, he loves music like no other. He's such a legend.

[@fightfannerd2078]

I'm like him

[@pyxylation]

@@fightfannerd2078 Me too buddy, me too...

[@DB-115]

Yeah i didn't know he crossed genres in the manner he did. I thought he was more hip-hop than anything.

[@666feetdeep3]

most people who say that don't have a taste at all, let alone a good one

[@DB-115]

@@666feetdeep3 so not true. As a person who's initial introduction to music was hip-hop in the mid 80s I can confidently say that i listen to all genres. Hip-hop, soft rock, prog. rock, metal, dancehall, soul/r&b Chinese folk, Bollywood. You name it I have something in my vinyl/CD collection. I've used each genre listed to produce hip-hop music which is of course has a foundation in sampling. Over the years I've truly learned to appreciate all sorts of sounds. Bless.

[@iiTzoreo1]

Imagine resurrecting Johnny cash and being a legend in the rap game at the same time

[@TheLexiconDevils]

and he produced the best heavy metal record of all time

[@mikemccaine4229]

@@TheLexiconDevils oh yeah I forgot about Dire Straits

[@MissDarlaDeville]

😮

[@DETSRC313]

I've been imagining that my whole life! 😁

[@robertbeckerbecker1354]

@@TheLexiconDevils WHAT ALBUM?

[@Spo8]

One of the absolute coolest parts of behind the scenes production footage is when you hear an idea casually tossed out that goes on to be come absolutely legendary, like Rick suggesting the a cappella start to 99 Problems.

[@rigelb9025]

Was it performed by none other than the hundredth problem?

[@ClumsySnowman]

All that work AND delivering presents for kids every year by christmas day. What a guy!

[@omar11212]

LMAOOOOOO

[@2lemonades]

😆 🤣 😂

[@Masked_madness09]

I like you

[@brendong2286]

The Real Santa Claus. The beard should have given it away.

[@juniorm8857]

😂😂😂😂

[@jacktravis2718]

This man literally just V I B E D himself into excellency. I'm very familiar with rubin, and even I think he has at least a mild musical inkling for playing.

[@Facts-Over-Feelings]

ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS.. A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE

[@Downtime_videos]

More like sold his soul

[@rockyx_x]

@@Downtime_videos expected a comment like this from someone who calls himself king.

[@NotEvenOverThere]

@@Downtime_videos if he did where do I sign up since everyone who says shit like this knows so much and why haven’t you done it to take care of your family

[@Humble-iq5ue]

you obviously don't know how they really get down in show biz to get where they are at. You're blinded by the fairytale and illusions of glitz and glam of the entertainment industry.

[@hthazee]

this was my first dip into who rick is and I am absolutely blown away, phenomenal video

[@Hayshun]

yo fr this video is nuts

[@PoppoYoppo]

Yeah same I watched his conversation with Kendrick Lamar a while back and he seemed cool glad that I learned more about him

[@Krazylegzz]

@Moff Diskust yup, showtime

[@benmack4525]

I been on for years hope u caught up I no ppl that was around him n the 2000s and the things I hear is jus so cool

[@DR-nh6oo]

Better late than never, so grateful for this man and never knew it until now.🎶

[@dieselclockwork]

Such an intelligent and down to Earth individual. He will be looked up to long after his eventual death. Rick Rubin has helped some of the most talented and successful people reach their highest potential. I wish there were more people like him in the world. I’d love to one day get to meet him and thank him for his influence on my own artistic journey with music (even if I’ll always be a small creator)

[@tysonjankowiak]

Jon Brion is another legendary one from College Dropout too Mac’s Circles. We need that

[@yousefjeyawi3528]

I just realized that I know nothing about the man who co-created my favourite album.

[@tysonjankowiak]

@@yousefjeyawi3528 crazy as he also made the albums for the beatles which is why both Swimming and Circles after beatles type melodies :)))

[@mcbluematter]

Jon Brion worked way more w Ye on Late Registration rather than college dropout :)

[@stealmyideias8429]

late registration you mean

[@ht-si1lr]

You've identified another cover persona. Great job you're starting to get it!

[@mrrb_888]

Rick's greatest strength is that he has remained human. He simply trusts his intuition and has no fear to speak it.

[@chronic2001n]

Exactly, never got lost in his ego, always kept it real.

[@kelm8yt165]

@@chronic2001n psychedelics 🤣

[@pighater951]

Well duh cuz he is WTF 🤡

[@theaaron2910]

Hes a Jew also

[@Taylor-hb9er]

@@theaaron2910 lol ok

[@izenlonghurst4589]

"Don't worry, I will score 40 points for you in the 4th quarter." is the best summary of kanye's creative process ive ever heard

[@izenlonghurst4589]

Also, Soulr has some of the best music documentaries on KZbin right now. Great work dude

[@n3rds3y3vi3w]

how tf do you know what kanye's creative process is lmao

[@artyom1792]

@@n3rds3y3vi3w because we saw the whole shit on stream?

[@NoiseThatLaughs]

@@n3rds3y3vi3w HATER

[@zzz-re9sh]

@@artyom1792 on top of that his collaborators detail album processes & demos, stems, + cutting board songs leak constantly so it’s not like his process wasn’t transparent even before the stream

[@ustulo3488]

As an aspiring music producer for the last 20 years, Rick Rubin has always been an idol and influence to me in a spiritual sense. He works purely on instinct coupled with experience. Part of being a great producer in my opinion is understanding people and their strengths as well as their flaws and getting the best performance possible through the beauty of their imperfections coupled with their talent and their presence in the moment. I think that Rick figured that out a long time ago. He is one of the all-time greatest music producers in history and has done it in several different genre's which is a testament to his approach. I also would like to say this is not only the best documentary I've ever seen by far on Rick Rubin, but one of the best on anything I've ever seen period. Well done.

[@oliverdennis3115]

Btw guys I can’t recommend Rick’s podcast enough, I listened to him and Kenny Beats talk about the origins of Hip Hop for 2 hours and didn’t get bored a second.

[@mediamafire5796]

How to get it?

[@oliverdennis3115]

@@mediamafire5796 it’s on Spotify, called Broken Record.

[@bihcalishroomatybshonuff7776]

Love Kenny Beats! Haven’t heard that name since I used to spin his records way back!

[@GarbagePerson578]

@@bihcalishroomatybshonuff7776 he's got a really big channel on KZbin also, his "the cave" series is dope.

[@oliverdennis3115]

@@Lunar.cipher I’m saying I can’t recommend it enough, as if I could recommend it enough, I’d be limiting how much I recommend it.

[@zigzagkill8153]

I been listening to music for 30+ years.... and I found this man through listening to people he produced. I didn't seek him out.... I just loved all the musicians he happened to produce. **ALL OF THEM**

[@joseflindbom7680]

Same.

[@SoGoodRc1]

Every single one is brilliant

[@Statability]

eminem?

[@red2g]

His Johny Cash story speakes Volumes. Very interesting what he accomplished with Johny Cash, the Doc American Recordings (1996) was great tells you all about it. Its hard not to love Rick and his work.

[@Bryan-ed6ee]

Slayer?

[@nihbpsmcgee9246]

Producing Both Thrash Metal and Hip Hop and having both become defining works in their genre is insane.

[@Topskimafia]

Why did u say trash

[@nihbpsmcgee9246]

@@Topskimafia Holy Fuck thank you for pointing this out, Its a typo my dumb ass didnt see.

[@N1h1L3]

Grammy for Cash's folk album too

[@captaindred342]

Back in the day, about 90% of my favorite records were produced by Rick Rubin in any given year. I was huge into thrash and hip hop.

[@d1p70]

And don't forget his time with the seminal Black Crowes and their southern rock sound. I absolutely love those two albums. What a guy!

[@Ufowavecollective]

I'm getting goosebumps talking about this, but this documentary changed my life a few months ago. The amount of growth that happened after watching this and applying it, is truly astounding. I worked extremely hard daily, to achieve my musical goals, while remembering to have fun and keep things minimal. Went from an unknown producer, to a less unknown producer lol..

[@KwameVanguard]

Going to use this for ai engineering and art haha

[@Ufowavecollective]

@@KwameVanguard I used ai as well. It helped me form this record label! Shoot for the stars. Nothing is impossible.

[@stokedmtb333]

I am looking for inspiration as well. What and how did you integrate into your life and process? 🙏 thanks in advance

[@gonfreeccs1834]

@@stokedmtb333I think all of it man, when you hear what you need to hear wherever in the video, it’ll speak to you and you’ll know what you need

[@bradenharris8718]

@@UfowavecollectiveSo…. You cheated on your creative process? Is this possible because…. You’re just not very creative?

[@warcow1115]

He would actually make a great therapist even outside the artistic world. His insight, calming demeanor, and ability to listen are phenomenal.

[@Releah1992]

He is a therapist, just in another form :D

[@MilaArfaqila]

WORD !

[@THE_MOONMAN]

​@@Releah1992yeah for real. Man has made some of the most therapeutic music of history happen. The total sum of that is more than any one person could do as a one on one therapist. His inspiration is truly inspirational

[@Copemaxx]

I feel like this dude is just basically a semi con artist semi pseudo therapist for extremely anxiety driven artists. He doesnt even tell them any advice on music, dude just tell them cliche shit like 'be confident' and 'believe in yourself. xDDDDDDDD

[@rigelb9025]

@@Copemaxx You're right. And I don't mean to sound glib, but that's probably the most beneficial part of his therapy sessions, by far.

[@digdug1577]

Dude, you just Rick Ruben'd this video, what an epic video. It was dripping with meaning and authenticity. Your story telling, content, and creative editing is magical. You got the creative gift too!

[@nowananda]

totally !

[@biguprochester]

Well said

[@ishtlutz1261]

@Josh Skipka in a life that we only live once - your main concern would be making sure not to inflate someone’s ego?

[@johnstrawb3521]

So Rick Rubin is the d!psh!t responsible for the execrable state of hiphop? Gee. Thanks, Rick.

[@Leveezy]

kzbin.info/www/bejne/ZobbpoueZcitfNU

[@exileisland2675]

The ragged and weak way Johnny Cash sings Hurt makes me cry every time. You can hear the decades of pain and struggle in his voice creating such a viceral emotional response.

[@judymcgaugh6480]

OMG, YES YOU HIT IT OUT OF THE BALL PARK ON WHAT YOU SAID.. i also tear up on that version of the song because you can see both June and Johnnys life winding to a close. Its beautiful and heartbreaking all at the same time..

[@nathanlehoux9498]

As much as I'm enthralled by the subject of this bio, I'm just as - if not more - enthralled by the masterful production and narration you provided for this incredible upload. Triple claps, man. Absolute excellence.

[@adammckenzie8769]

What he did with Johnny cash at the end of his life was nothing short of genius and artistic brilliance !! The song “Hurt” with cash was freaking awesome!! Made his career come full circle and the life too!! Genius talent….

[@ClearwaterKB]

As a diehard NIN fan, I'll have to agree with Trent, Hurt IS Cash's song!

[@QDRox]

@@ClearwaterKB Yeah i heard him say that to and it's true lol. it's basically an honor.

[@jordangordy9303]

Hurt sucks

[@themaggattack]

@@MrJackassz I watched the link you provided. Even in that link, people are praising Rick Ruben. The only person who "hated" him realized it was only due to his own young, egotistical lead singer attitude. But Rick is a full-on guru who acted as a mediator between band mates. When they were on the verge of breaking up the band, Rick got them in studio working together and doing good music. So... like... how TF did you come to your incorrect conclusion that he's a bum? 🤔

[@MrJackassz]

@@themaggattack hes a bum who shows up after all the hard work is done by the band, does a few tweaks and puts his hand wide out for a check. The only reason hes successful is because hes a zionist who has friends in high places and if they want to make you famous they can no matter how crappy or good you are. These are the same people who made these new rappers like "island boys" famous. The bands say he would just show up and sit on the couch and fall asleep half the time and they were paying him for this!

[@prodqrn]

"its more emotion and heart work than it is head work." that's a line that really moved me in a way I cant explain.

[@blankowvsingt]

Emotions are primitive expressions of humans who are not familiar with the art of loosing

[@gracie99999]

💯

[@rigelb9025]

Of course you can't explain it. You'd be censored pretty quick.

[@spex231]

This is the most honest documentary I have come across with every detail laid out without adding controversial stories to sweeten things up. This is very motivational. Nice work.

[@Cyborg_Lenin]

Well the guys actions lead to nu-metal, so im surprised he isnt in music prison. Guess he was pardoned because he was so good.

[@LysergiCoyotl]

This movie title is crazy though - Rick Rubin was basically the most famous and well-known producer in his hey-day (hardly 'invisible'!?) and also it is so disrespectful to call him hip hops greatest producer. just no.

[@kvrdi3859]

Picture

[@kvrdi3859]

Picture

[@mrsapplez2007]

Absolutely agree

[@rhyswilliams4893]

The amount of progress this guy made for the whole Rap genre is incredible. Prime example of not reading a book by its cover.

[@TheLexiconDevils]

and heavy metal

[@rhyswilliams4893]

@@TheLexiconDevils he looks like metal guy though.

[@pansexualdickhaver6878]

@@TheLexiconDevils and pop. He’s worked with Gaga for sure and I Beyoncé and Britney also

[@ClarkPotter]

Look into rap content being driven by the private prison industrial complex. Not saying Rick is involved, but it's food for thought.

[@bake-io1cf]

the jew that ruined music with urban garbage

[@chrisgenovese8188]

This was very very VERY well done. You did Rick justice, my dude. He's an icon, and a national treasure.

[@Facts-Over-Feelings]

ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS.. A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE

[@TheRootsRiders1]

Man, what a great documentary, makes me want to create

[@chicovicente2845]

Same

[@joshualane1716]

You should! what do you like to do?

[@Chickenbootylicker]

@Moff Diskust he did in description silly

[@joshualane1716]

@Moff Diskust Though I agree it should be credited, there was always a 0% chance he shot any of this.

[@Kj16V]

I came across this video about a guy I'd never heard of, who started a label I wasn't particularly interested in, plus a label I never knew existed, with a bunch of artists I didn't care about - and ended off listening intently to the entire half-hour. What an amazing guy.

[@Facts-Over-Feelings]

ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS.. A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE

[@Leopardv8448]

I love discovering new people i favor documentaries cause it's real life I learned alot about him

[@katherinekier]

He’s amazing. Every time I hear him speak, and then I tap into his production archives, I think to myself, “I’m thinking too much, I’m not doing ME enough.” So inspired.

[@charlow4000]

Bro is the biggest bs in the world

[@drindy5166]

Brother, this is probably by far one of my most favorite documentaries let alone person of interest. You did a stellar job of putting this together. Not only does it bring such light to such a legend and history time period, it also carries such a heavy message and education that all can benefit from. 👊🧡👍

[@tscarlsson]

100% agree, incredible!

[@diyhard666]

Bro spoke good 👍

[@drindy5166]

@@diyhard666 💯%👊🧡👍

[@BlackIndigenousPosse]

"Probably by far one of" Which is it? Probably? By far? "By far one of" doesn't even mean anything. Garbage comment. Find some confidence before you make another comment on the Internet.

[@drindy5166]

@@BlackIndigenousPosse I am so sorry it was not worded properly enough for your small brain to take in the general idea of what I was saying. Do yourself a favour and stop reading comments. Your replies could become a full time job 👊🧡👍

[@ArchaicVirusStudios]

"I feel like it's really an issue with our society that we really discard good things before their time just because they get old or look a little ragged." That quote nearly made me cry

[@varmoparnpuu]

Why does that make you cry?

[@konstantinov]

@@varmoparnpuu Probably because he is thinking of how trashy and superficial Gen Z is, and how the basic humanism and spirituality that has sustained human artistic endeavors for centuries will die away with the braindead TikTok dopes

[@gabrielmartines3510]

@@konstantinov A lot of artists fame died way before Gen Z was born, dummy, Johnny Cash os one of them.

[@ArchaicVirusStudios]

@@varmoparnpuu Well it was a sad truth that I realized then, (the quote) I didn't actually cry, but did tear up a little in empathy for those who are forgotten by society 😟

[@ArchaicVirusStudios]

@@gabrielmartines3510 True, but this quote not only applies to modern celebrities, but to anything subjectively.

[@tylerdiaz3692]

I think no matter what field Rubin ended up in (if he didn’t go into music production) he would’ve had an immense impact on it. He’s such a soft soul it’s beautiful.

[@rigelb9025]

I think he's already had a significant impact with his work in the strawberry fields forever playing his favourite instrument : the Organ.

[@rileyspiller]

This was a incredible mini-docu. Well done, Soulr. Thanks for your hard work on this.

[@grilledcheesesquarebody]

damn hearing mac talk about himself needing to get his shit together.... reminder to appreciate those around you who inspire you while they have you and you have them

[@verbat1900]

Whoever the hell you are, this is a incredible video. Of course anyone who listens to music knows the man's name, but I had ZERO idea of his scope of work and the artists he has worked with and build up into better versions of themselves. Thank you for the video.

[@Chopper140]

I didn’t known until I searched up producers but then they find out he’s not even a producer but more of a collective energy among successful artist tf that’s strange ngl

[@obrecht72]

Great work Soulr. Rick Rubin: The master class at succeeding by helping others succeed. We need more world leaders to be like Rick.

[@Facts-Over-Feelings]

ALWAYS TRYING TO GIVE GREATEST STATUS TO WHITE PEOPLE WHEN THEY STEAL SH@T........... JUST LIKE...........EMINEM, THE GREATEST RAPPER EVER IS NOTHING MORE THEN RACIAL HIERARCHY. LIKE THIS.. A FORM OF AS@ KI@@ING BY THOSE WHO STATE SUCH NONSENSE IS ONLY TRYING TO STAY POPULAR IN THE EYES OF MAINSTREAM MEDIA CONTROLLED BY THE WHITE DOMINATE SOCIETY.. JUST LIKE ELVIS.. BOTH EMINEM & ELVIS PERFORM BLACK MUSIC. BUT BECAUSE OF RACE AND THE HIERARCHY IN THIS COUNTRY, THEY WILL AUTOMATICALLY BE ELEVATED ABOVE BLACK RAPPERS AND SINGERS AND PRAISED AT A HIGHER LEVEL.. THEY DID THIS SAME THING DECADES AGO, WHERE THEY HAD BLACK ENTERTAINERS PRAISING ELVIS. IN ORDER TO LEGITIMIZE AND EMPOWER THE HIERARCHY.. ALSO.. GREATEST EVER IS FOOLISH.. MUSIC IS SUBJECTIVE

[@gracie99999]

no joke..maybe musician should do politiks and let’s see politicians do muaoc🤓

[@obrecht72]

@@gracie99999 hehe he.. Wait what?

[@Adrian-zd4cs]

To me, he is to music, what Jeff Bridges is to movies. A physical embodiment of chill, understanding and pure love.

[@pavanraj4125]

I think if he added his influence in todays music it would have created another wave of excellent music. Todays rap music is just dudes talking about sex and drugs and all this superficial stuff. I feel like if I was born during the 80’s my perception of todays music would be a lot different.

[@GangrelDj]

404 there's More to life than this shikari subliminal postmortem voodoo Green spell negative burning hell awaits led no Creep plastilina Venom sumo once

[@gonfreeccs1834]

@@pavanraj4125same man, I’m tired of all these same rap lyrics being about bitches, money and drugs and violence

[@macuser1232]

That outlook on how Rubin gave Mac another 4 years just hits me in the feels so hard. It’s really true. We should be thankful for that.

[@turboshellllc5876]

Self Care is my favorite album of his.

[@DoubleDownDawn]

@@seanwan30 I haven’t seen the video yet but I would guess Mac Miller

[@emilioleon6040]

@@seanwan30 A rapper

[@kristopherminette8354]

Thank God for that!!!

[@shanec4494]

@@seanwan30 yeah, he overdosed a couple years ago now.

[@r0b]

rick rubin is my idol. great video too!

[@uishpaku]

hey rob

[@CaveDDECanem]

Ice on my neck water is wet!

[@ABELXDAYA]

Hey Rob,fancy seeing you here

[@thatguy8854]

Yo can I talk to you for a second?

[@jona.427]

1:52 "He doesn't play any instruments" 1:59 In 2007 Rick told Esquire magazine, "I don't know anything about music" 4:33 "Soon he was playing guitar in his own punk band called, "The Pricks" - 1981 So my question is; Is he a musical genius who denies being a musical genius by denying his deep understanding for music? Or, did he just forget that he plays instruments?

[@pearce05]

Well, there is a difference between playing guitar tabs and knowing about music.

[@hobbs12cats]

Isn't a guitar a instrument or is it just a tool...

[@mrsoshadabaadman]

This young man means well. But youth has him stumbling.

[@buckodonnghaile4309]

You didnt need to know anything about music or be able to play guitar in a 1981 punk band.

[@beatrizgaspar6697]

If you knew anything about punk you would know that some of its bands had guys that didn't know how to play their instruments, they just faked it i guess (sid vicious comes immediately to mind)

[@bryguytheYguy]

I just wanna say how incredibly well done your documentary videos are. You have a way of compiling the footage mixed with the story telling that really captures the essence of the subject matter. Well done! One of the best on KZbin that's for sure! And this kind of work is what makes KZbin great.

[@chadwick62838]

Triggered nerd in the replies below come tell him what you think.

[@NappiMusicVideos]

Agree 👍

[@default5790]

Just great production all round.

[@Steaminlidz]

Oh, right. Did Brendan O’Brien actually do all the work on it?

[@felipfrehley6]

You guys clearly don't know the difference between music production and record engineering or mixing.

[@chadwick62838]

@@felipfrehley6 we clearly didn't ask for your input

[@KenobiStark1]

That System of a Down Toxicity album was another level and blew my mind when I was younger. It broke a mold, which is what he does.

[@d1p70]

Fuck me. That was him too?!! Just the ultimate dude, man...

[@KidneyFailureGaming]

@@d1p70 Rubin produced all the albums in their discography. He is a god.

[@Boysoundtechniques]

@@KidneyFailureGaming ALL THE ALBUMS? I literally thought he produced Toxicity

[@KidneyFailureGaming]

@@Boysoundtechniques nope! all the way from their debut album to Hypnotize, its all him.

[@Boysoundtechniques]

@@KidneyFailureGaming literally amazing

[@pabragal]

This is my favorite video of yours so far. You really delivered. And learning so much about this iconic human was incredible. Truly inspirational, thanks Jake!

[@reallyrealraven]

I just finished "The Creative Act," then immediately read it again. Wonderful

[@hmslf]

"the head comes in after to look at what the heart has presented" this is poetic af

[@SilenceTheDJ]

The man is a legend, and if I could record with anybody it would be him. I met him once 20 years ago when he was scouting a band that I was the roadie for, he walked into the venue unknown and unannounced. I recognized him, but barely anyone else did. Without calling him out, I asked him what he thought of the band, he said something about liking their energy or vide or something like that and that was it. I told the band after the set that he was there. They ended up signing with Epitaph.

[@CRASS2047]

He doesn’t just produce hip hop, that’s unbelievable. I saw him in a video for Angus and Julia Stone - Grizzly Bear. He produced that whole album. He is an absolute Jedi with artists

[@silverthereaper4949]

wtf? Good to know, will dive more into that then

[@Clemleeoknf]

holy sht this is one of my favorite albums and i didnt know this until right now

[@higginsisaac]

I feel like I never end up watching these kind of long-form KZbin mini-docs all the way through. By the time this one ended I didn’t even realize it was 30 minutes. Really awesome content

[@lubbl1234]

Rick is amazing! I did not know about him. He's so inspiring!

[@maniac50ae14]

Sir Mix A Lot said that when he took the ruff recording of Baby Got Back to Rick, Rick looked at him and said, "Your life is about to change forever". He said rick made some tweaks and some add ons to the track and it was a instant hit and because of the money that track still makes to this day his quality has been the same every since its release

[@spinking458]

I've absolutely adored Mr Rubin for so very long, primarily due to what he did for one of my idols Mr Johnny Cash (May he rest peacefully) So to see him starting to get the credit he truly deserves more & more in recent years warms my heart. The fact that younger generations are continuing to discover him is also just wonderful to see.

[@SXINT]

• thank you for spotlighting him, this man isn’t just an inspiration as a musician but as a person in general, the way he looks at life is something else •

[@yolkthosenuts]

He ruined eminem album

[@mariokartman10]

I wasn't aware of the positive influence Rick Rubin has on the music industry and world. Great video and beautifully told, I am definitely implementing many of his ideas, insights and theories into my life. Rick is an icon and role model to me.

[@peaceofpiety]

This was better than watching Behind The Music. Fantastic work here. Thank you for putting this documentary together to help change perspectives. As an artist, dancer, singer, writer, photographer, and sculpter, I'm never quite sure where to put my focus. Lately I've been meditating more than anything and from the looks of this video and Rick's process, I believe I'm on a better track now than in the past. I cried at the end because I recently came to the realization that heart comes before head. Thank you again.

[@OPPSATO1]

My dream is to one day become so influential that Soulr makes a documentary about me. Great work, as always!

[@JustClaribel]

Rick maintains the purity of music as an art. He brings these artists back to the reason they started in the first place by removing the meta of being a CeLeBrItY. He is an enlightened individual

[@IamAJoe]

And brings the destruction of audio quality

[@highd12]

I’m glad he’s grown since his time with The Beastie Boys, he was not a good person to them pushing out one member, a woman with his desire to make the band a frat act, then tried to get Mike D out of the band as well. The fact that they left him and def jam right after License to Ill. Really does say a lot who he used to be.

[@TheJerbol]

@@highd12 lotsa speculation there bruv

[@highd12]

@@TheJerbol most of this stuff is widely known.

[@shanec4494]

@@highd12 Naw

[@princebanini]

This short film or documentary is just simply beautiful. Just watching Rick talk relaxes me a ton.

[@simonpentwyn]

Lessons in his approach, that can be applied to any art form. I am a painter and this was very enlightening.

[@actionfaction2558]

Right, in life in general.

[@ToddBangz]

Probably one of the most inspirational and essential videos i've EVERY watched on KZbin hands down! Wow... Thanks for this awesome production. The absolute best 34 minutes of my career life.

[@youngdelfa]

EVERY

[@ToddBangz]

@@youngdelfa let me guess… aspiring English teacher when you GROW UP? Oh wait… you proofread KZbin comments as a hobby huh 🤔. Great job finding mistakes. Hope you own the ones you make in your own life too. That’s true growth.

[@youngdelfa]

@@ToddBangz calm down big guyy

[@fatweirdo4894]

@@ToddBangz this is the best 34 mins of your career?

[@ToddBangz]

@@fatweirdo4894 uh sure

[@mojaslatt]

I'd love to talk to Rick Rubin one day...feels like that'd be a once in a lifetime conversation.

[@Jacob-ht7im]

This is a great biography. Thank you for taking your time and creating this. Rick Rubin is God's gift to music. This video shows why and how he made it. He has an infinite level of talent, and is incredibly humble. Legend.

[@elissitdesign]

As a creative I can honestly say we all struggle with too many ideas that clutter our thinking. This is very refreshing. Clearing the mind to get things done. The format of editing on this doc is fantastic. Excellent work. Left me wanting more.

[@gracie99999]

the work also supplies the clearing

[@followtheboat]

This is superb, thanks for putting it together. I bought 'Radio' in '85 and forgot it said "Reduced by Rick Rubin". That always tickled me. The bloke's a living legend.

[@hgbugalou]

This dude is responsible for so much great music across genres from so many legendary artists. He is music.

[@themaggattack]

He is... and he's not at the same time. He's an absolute ZEN master!

[@jugularstab]

Quincy Jones says hi.

[@MuchoNoBueno]

It’s impressive how Rick just has this natural knack for music.He loves what he does that’s why he is so successful

[@noahcarl21]

This is the video that’s finally convinced me that you are the real deal, I’ll click the link and support

[@me2us]

This may be my personal favorite so far. So good and insightful. Thanks for the effort and work into this JZ!

[@thepervertedmonk2353]

21:26 Rick coaching jay on his biggest song of all time, while jay hasnt the slightest clue whats going on is the coolest shit

[@zeppelin0110]

I really didn't know much about this man but this documentary is incredibly well produced. Well done.

[@kmills2606]

You should watch Shangri La on KZbin. It's a 4 part on Rick.

[@joyandpeacefullaughter5307]

I just love that first picture of Rick on his parents bed 😍This was around the time he was just getting into hip-hop and shows someone comfortable in his individuality.

[@bdo333]

Man's brought out the best in so many and you can tell he genuinely cares. A truly free man, an inspiration. Another great video, jake

[@NXSProductions]

Shit he might be unknown to most of today's youth, but us OG's definitely remember him from his days with the Beastie Boys, then taking Jay to the next level, and working with a who's who of pretty much every conceivable genre you can fathom. Dude's a legend.

[@saviofernandes87]

True Dat!!!

[@grby_albrt1563]

I think, if some of the youth who would like to do a thing that will stay in a culture, will be remembered, Rick Rubin is the guy to make it happen no matter what, if there is shit to reduce, Rick Rubin is the guy to reduced

[@nmcgunagle]

Best thing he ever did was to leave def jam

[@KenshoBeats]

Ya mane, we din’t forget

[@themaggattack]

@@grby_albrt1563 For real! I need to learn from this great guru reducer. I need to Rick Ruben my life!

[@carsonwilliams4590]

Such an inspirational and vulnerable figure, with an approach to his work that we can all learn from. Rick’s philosophy towards life isn’t just applicable towards being a better creative. It applies to being a better human being. Thank you for making this video!

[@moniquebennett4237]

The jonny cash segment had me in tears. Such a great video as usual Jake! 🔥

[@texasnyghtmare]

Rick and Kayne working together was probably an amazing thing to witness

[@brendanlee5188]

Hearing Mac was really cool, "you got your shit together, you're still alive" hits pretty hard

[@TTyT85]

Mac's music takes me to a place I didn't know existed. No explanation, boggles my mind.

[@beerman204]

I'm a 75 year old super stud new to this channel. I really appreciated this video...I learned so much about Rick in a way I had not before....thank you.

[@letsif]

Your presentation of an artist who defies convention with authenticity and your dry, honest delivery of the story strikes just the right chord.

[@gracie99999]

I get along well with these eclectic type folks generally..im close to Berkeley ca and we have lots of em

[@LieLikesMusic]

3:20 Post Malone if he lived through the 80s and stayed sober.

[@mosquerajoseph7305]

Lol

[@pnpem]

looks more like a Pre Malone to me

[@JadonCarewYT]

@@pnpem💀

[@hnrywllmprc]

i think he would've grown a quicker addiction in the 80's tbh

[@RealNostalgic]

spot on ahaaa funny AF legit cant unsee

[@Krissdafish]

Really sounds like Rick is amazing at taking the pressure of artists who is creatively "blocked". People who reach success can struggle with the percieved expecation of following-up. Rick being a lifelong meditator really seems able to control or atleast calm these angsty feelings and just remind people of what matters. Like don't make an album with the goal of winning another grammy, just because you already have one. Make the music you wanna make.

[@zurieljansky28]

Rick Rubin is like the musical Moses in my opinion. He is a legendary musical figure/music producer. And everytime I watch a clip of him or just him conducting an interview, he just has this spiritual aurora about him. I respect his calm and humble demeanor. Despite being a top notch producer he is so humble and I respect that a lot. Rick Rubin is the kind of person I would love to be friends with/get to know.

[@joelamistoso6178]

Soulr's documentaries / biographies make me appreciate these artists and creatives more. These videos are great!

[@ryanburns578]

no idea how your channel doesn't have more followers. I just stumbled across it today and I am blown away by how in depth you go in these documentaries as well as the production quality. Whatever you do, don't stop making these videos

[@osvaldogutierrez4073]

“Rick Rubin is not a producer . He’s a Reducer “ - YE

[@blandchip8053]

That's actually Rick Rubin's thing. He used to put REDUCED BY RICK RUBIN on his records.

[@flush_entity]

@@blandchip8053 I think thats what Kanye was going for, a joke and a reference. Layered.

[@chronic2001n]

@@flush_entity exactly

[@jaydoe647]

Damm because he's wack?

[@GrayGamer889]

@@jaydoe647 no bcuz yo mama wack😍

[@lilsharky2163]

God this guy is unreal. I have a new hero. I had no idea. The philosophy of life shared through his work with this people. I can’t believe it. Rick Rubin can restore your faith in humanity

[@rigelb9025]

He can also reduce a human's longevity. You know, Kombucha 'n shit.

[@asassady7]

A message from my heart: what a great fucking video. Thank you for showing us part of Rick Rubin and his influence.

[@NotSilasPipson]

In a testament to Rick’s power, even just seeing the section on him and Johnny Cash’s work made me start to tear up. Those six albums back to back are an absolutely transcendental experience.

[@BBroadnax]

Absolutely amazing. The song at the end ended this masterpiece perfectly.

[@Victoria-Monique]

I LOVE how the doctor told him to meditate. In these days! This doctor was in on Rick becoming the legandary-est of legends. Thank you for this wonderful account of his greatness

[@flstffatboy3910]

On top of being a genius music producer he seems like a very good man and a loyal friend

[@joshuawilliams7351]

Not loyal to the Beastie Boys...at all. Exploited them and demanded a follow up to Liscense to Ill after over-touring them, and wanted to give them 10% of the profits of a movie he wanted to make of them. Of course he'd want to project a loyal image, but he was far from loyal. Keep reading. Things, and people, aren't always what they seem.

[@jonressett]

This man has contributed to some of the greatest albums ever made, it’s insane

[@bengittenett866]

Excellent doc on the RR. Always been in awe of his eclectic capabilities and directly indirect influence over much of my favorite music throughout my life. I really enjoyed this and found it informative. I especially liked the part with Mac Miller RIP. You conveyed a lot in a short amount of time, a generation of genre spanning work, in less than 45 mins. I think the epic reducer himself would be impressed. Thank you for your work. 🙏

[@GillianRice]

I’ve just found your channel and I’m obsessed ! Thank you for the quality content ❤

[@jaimemetz7176]

I love how the message I got, no the inspiration is that it all really transcends music. How art really has so many faces. The budding artist in me took so much from this video and your others I've watched recently...so glad I'm subscribed!

[@XKLOSANGELES]

Thank you for putting this video together. I’ve always wondered about Rick Rubin and his role in music. After watching this video I feel I must work with him before I die. This man has earned my upmost respect 🙏🏼🙏🏼🙏🏼

[@kimgow7671]

Better hurry up

[@XKLOSANGELES]

@@kimgow7671 Foreal 🙏🏼

[@DruNature]

he is my all time favorite producer! legendary, the one celebrity I wish I could hang out with, and meet one day, I really hope to be like him and I am super inspired by everything he's done!

[@johnnylee4226]

simplicity is a gift in the era of complexed society these days and this man has been running laps around novadays producers. we need more of these kind of influencers whom focus on the core of the art of music instead of chasing income.

[@gracie99999]

well personally im question income since i ain’t getting nun..and we do gotta eat..the thing is im not using anything other the iphone

[@sustinance9557]

I swear everyone of your videos inspires me like no other, thank you for making this and a thank you to Rick for revolutionizing music many times over.

[@MatthewGamble]

Really well put together. Fascinating. It’s incredible his ability to show up for people. He seems like a master coach, as in his ability to ask questions and active listen.

[@andlovesart]

i stumbled upon you about a week ago and your work that you have done on this youtube channel, breathing life into these artist, breathes life into me, my art, my work, and just my life in general. you’re doing some amazing shit here. every video gives me hope for the future. so i just wanted to thank you for all the effort you put into these videos, it really shows. through your words, through the quality and polish all of them have. at this point i have no doubt in my mind that whatever you give enough of a shit about to make a video of, i’ll eventually give a shit about too. this is some seriously powerful shit dude, should probably be taught in schools all around the world. so at the very least, thank you.

[@MissDarlaDeville]

When you talked about him giving Mac Miller an extra four years I got chills, rip Mac ❤

[@bgorski6937]

And that's an understatement.

[@rigelb9025]

Awwww, how sweet of him.