Noah '40' Shebib on producing Drake | Native Instruments

[@jorgep7747]

"This place is here to make history, it's not here to make money." 40 is real.

[@axxelandros]

Af

[@HipHopBeatSource]

That quote resonated with me as well.

[@s1mon.]

+Jorge P Bet he gets alot of money from native instruments for this video.

[@jorgep7747]

Certainly, he gets a lot of money because of his music and the people he creates for. Regardless, he says that his real goal is to change the music industry, not just feed off of it.

[@simplemachines1615]

+Simon Åberg Ya, but, it's not like he's getting Mcsponsored. NI is dope, they make amazing software and interfaces

[@spcooper94]

I love producers. They deserve more respect because that shit's hard

[@nocturnal7345]

JahReviews Damn true.

[@XRXONE]

Facts

[@raethakid5788]

Hell yea this shit is. Just started and already confusing as fuck

[@tropical9913]

90% of every hit is the producers work. I'm glad producers get the shine they deserve nowadays.

[@uuser_1017]

Tropical99 they do get more but not enough that they deserved

[@MrDanielvee]

A very intelligent individual who inspires the artist by designing a musical landscape that caters to personal style and authenticity that works seamlessly. This guy here is a genuine and truthful artist.

[@somusical89]

Absolutely agree. He is a modern day great who pays attention to detail and who understands while integrity as a producer is great, it is the artist who needs to shine. I have the same type of respect for producer iamProfessorO

[@thedude1412]

HAPPY BIRTHDAY TO ONE OF THE GREATEST TO EVER DO IT! Make sure to tune into OVOSOUND RADIO EPISODE 40 tonight guest mix by 40!!!

[@GabREAL1983]

aahhhh, eat a dck fanboy.

[@shemmy7302]

Very well said 👏🏿

[@shewantbailey]

GBRL what’s wrong with being a fan

[@brianaddai3796]

And you wonder why Drake is keeping 40 to himself lol. 40 isn't just a producer, the man is a real scientist. what an inspiration

[@rbcphotoworks7052]

would you really share your golden ticket? Plus remember 40 is his live engineer for concerts too.

[@NBSuperb]

He is a great sound engineer and is very technical. He makes simple and effective music

[@kareemjavone696]

A scientist indeed

[@Only1Science]

Gentle nod to the scientist.

[@kid5042]

40 is Drake

[@edgm.14]

Drake is actually a duo. There is no Drake as we know him without this man

[@busyworksbeats]

40 Always speaks with enthusiasm. That is so inspiring to hear from him every time. Thank you for sharing

[@wyldkard4461]

+Busy Works Beats .TV please do a tutorial on how make a beat just blaze

[@magnus2730]

+Busy Works Beats .TV Underwater sound tutorial soon?

[@bpali2001]

+Busy Works Beats .TV youre absolutely right my man. keep up the good work!

[@NotChate]

+Busy Works Beats .TV Good to see you here Game

[@NOLINK74]

+kingaubrey just produce...

[@BrandonSantino]

40 really HAS TO go down as one of the greatest producers of all time. The information and inspiration in this man is endless. He speaks on things other producers just don't. He literally says everything I believe in when it comes to making music creatively and efficiently.

[@duncanmcleary2974]

5

[@kage5584]

OF ALL TIME??? not sure about that but he will be remembered

[@BrandonSantino]

+Kage DC I didn't mean THE greatest. Just one of. But as far as the past ten years... There's not really too many to talk about if you think about it

[@DJSlaughter]

took the words right out of my mouth

[@ParaguaneroSwag]

+SantinoProductions fuuuuuuuuuuuuuuuuuuuuck no

[@prsnmvp]

This guy has so much rhythm he even talks on the beat.

[@ss-to7ii]

+Shahin A Holy shit

[@jayboi1263]

W

[@CallMeOpe]

6:26-6:54

[@d3thedancer341]

You can keep your ring

[@djilu9916]

2:17

[@MojitoMatt]

40’s not just a producer. He is indeed an artist.

[@ruledbyvenus2041]

Producers are artist in general bruh

[@ASAPJermz]

Producer, Artist, Engineer, Sound Designer & Computer Scientist 👀🎹

[@perzonne6302]

Illangelo too

[@MrSeancurtis]

This dude right here is speaking from 1000s of hours if practice and dedication. Hours of sitting down and figuring our programs and machines. To now he is at the point of being able to create master pieces. I am a producer at heart and know if i really went in I would be good at it however I know what I need to give up in order to get there. I need to go through everything he did. I'm now 37 and am an investment adviser. A quite good one at that. But man deep down i wish I just dived in as a child and gave it my all to producing. Nothing beats the feeling of hearing your final product. No amount of money can buy that feeling.

[@TrueGamerWoo]

Well said

[@olmomafia7327]

🤟💪

[@entidy458]

it only takes like a year to start making good beats tbh (with no music theory) after that it's just learning better ways to mix and make things sound different, it doesn't take as long as you think if you put your heart into it and do it as much as you can.

[@kvlen5767]

ENTIDY while this may be true, if you want to make it big as a producer you need connections and possibly a studio. You can only get so far without marketing yourself and befriending as many people as possible

[@entidy458]

@@kvlen5767 marketing is probably harder than making music tbh

[@MusicXscape]

Man I couldn't understand 89% of what he was talking about, but I could tell he was passionate about. Word to 40

[@LBAW]

"To make something simple but good is extremely difficult." True, true words.

[@karmintukul8029]

K Hagood Music

[@keenondaquan4475]

I've seen this video multiple times and it still hasn't gotten old.

[@gerardomunoz9886]

Never gets old

[@keenondaquan4475]

UPDATE: I've seen this a couple more times and I will still watch every second of this video.

[@ddoggj1]

I'm right there with you man. Love what he says about the simplicity. I'm just getting started and am overwhelmed by the idea of trying to make a "full" beat without clutter

[@keenondaquan4475]

ANOTHER UPDATE: I am attached to this video, it seems like I learn something new everytime I see this video 40 IF YOU ARE READING THIS PLEASE MESSAGE ME [e-mail]

[@OnionWotsits]

40 if your reading this its too late lol

[@therealbrian732]

Heard of this dude for over 10 years. Never seen him until 2 seconds ago and definitely not what i thought he would be or look like. I'm impressed

[@JennaColbain]

“No one sees it coming cause we’re not training in front of anybody’s eyes.” 😩🙌🏾💪🏾💯

[@arian8100]

Most people see a producer, I see a goddamn scientist.

[@jasonx.1436]

and i see a man fan (you)

[@archiegardner9523]

I agree yeahh

[@baileysincere8809]

Arian Ka exactly

[@easiedoesit3741]

So why there's no other artist on ovo?

[@michaelraycampos9246]

I see a rich Jewish American

[@marchfifth1754]

So much passion for what he does, this guy lives, eats and breathes music production. Seriously, I am jealous. This guy gets to do what he loves for the rest of his life and get paid for it. I don't even know what I am passionate about, but it ain't what I am doing now. Life sucks.

[@mikecheck237]

March Fifth I feel this on a spiritual level 😭

[@Mc872601]

March Fifth you'll find your way soon trust me 💯💯

[@gwin222sith]

March Fifth I hear you , keep your heart open you'll find your way

[@gralton]

March Fifth simply by acknowledging such you're way further than you think... so many others settle for what they think they need to what someone else tells them they do! keep grindin

[@mykilldarcshyne3554]

check out canadian producer Digi hendrix 3000.. dudes a beast.

[@SamanthaMeholick23]

And he does all of this with multiple sclerosis. Such a humble, intelligent, and talented dude.

[@DjDrew08]

I watch this video ALOT. It's a very laid back type of vibe. Everytime it's cloudy or raining in Memphis I find this video to match the vibe and get inspired.

[@enntee1803]

Met 40 in Mexico 2017 he was sitting in the VIP booth, he saw my toronto hat and told me to come and take a pic and vibe for a minute. Humble and most chill person ive met who has this much fame and power over music production. Much Love 40!

[@MattGarcyaDC]

Remember what y’all talked about?

[@DatRapGamer]

40 is Dr. Frankenstein and Drake is the Monster.

[@tworzy]

Someone give this guy a gold medal

[@davidgonzales3198]

W

[@Malik_Hoff]

+Kavinsky ill Handle that Sir... Heres a "W" instead.. let him Hold that Sir...

[@kidmaxx3095]

W

[@theiggod6921]

+6ix Side is would be true if Drake was actually someone to be afraid of.

[@VOLSTICEARCHIVE]

Dude has a calm and clear mind, genius producer. His tip on degrading the sample rate to give a sampled feel is straight knowledge.

[@erikmayer6529]

i wish i could just spend a day with him, i could learn so much

[@jaymorgan8811]

^^^^

[@Jo_jo409]

Erik Mayer same

[@nicom8784]

Erik Mayer ikr

[@prodbyj1929]

I'd love for him to mentor me

[@willb3698]

Ace Beats - Have you thought about asking. Cos' most people who would "like " something never actually ask. What have you got to loose?

[@jamiemadison8082]

This guy's beats have stayed with me for years. Chill songs and hype but he has a unique sound I can't find in any other it's like being on drugs without drugs for me that's the way I describe his work.

[@jonasnds1]

facts, him and dill are my top 2, they never missed for me

[@dianesharp669]

The greatest sound engineer of all time. The dynamics involved nobody will ever surpass him. Living legend ✨

[@_isaacrashad]

Get this man on RHYTHM ROULETTE!!!!!!!!

[@GalamaGalamaGalamify]

+Isaac Guillory W

[@WillLegxndary]

40 is one of the best producers in the business

[@bpali2001]

+Will Legendxry ""the best one

[@tagone05]

Pure genius. His blueprint is ingenious

[@samuelh8709]

+Music and life shut yo ass up music and life yet you ain't appreciating this niggas work

[@mercy2daworld490]

That's what made drake different, he takes chance and try different things unlike other rappers who are stuck in one way

[@cjbernardo93]

I have no idea wtf he’s talking about but it works

[@FaithfulComforter]

Everyone has a hard on. You and me are actually paying attention. Yeah he’s talented but I don’t know shit bout producing lol

[@JAMES_ARROW]

I could listen to this man talk for hours

[@Rioretti]

40 is focusing on making timeless records, truly a genius

[@razorzz2]

I am following 40s work since So Far Gone and i dont know any producer i like and appreciate more than Mr Shebib. He is a extremly focused, good-minded and creative man and i also heavily credit him for fighting against his illness.

[@Rockesb888]

This dude is so talented, I’m not even really into hip hop but he’s an inspiration.

[@IvanKingmusic]

I love his “it’s not hard” approach to music making.

[@bogdanalindaragiu1314]

everything is easy if you know what your're doing.

[@haiderh042]

40 is One Of The Best & Underrated Producer. Drake is Lucky to Have Him. 🔥

[@Daniel-ni5ew]

Both amazing. Wish they could create take cares and nothing was the same, every week

[@DHU11]

He is not underrated he is rated how he should be

[@scirazzbrehh]

40 will always be my favorite producer just for his personality

[@thabisongcolosi9320]

+scirazzbrehh man

[@jasonx.1436]

personality doesnt make a good producer. its his intellegence. dumbass.

[@marthacortez9726]

He’s on my top ten

[@129644able]

"Simplicity with authenticity at the same time is so difficult. So to make something simple but good is extremely difficult but simple usually translates to real cause there's not to much. It's not overdone. Simplicity factors like:"Hey this is it, this is my heart on my sleeve, this is all I got." Take it or leave it. It's real. This is me. This is us."

[@victorfeliciano2535]

"this place is here to make history not to make money"... that hit me in the heart and are the words I needed for a long time thank you

[@meyeze]

Man I have no idea what this guy is saying but I’d listen to it for hours. Legend.

[@iamryanlittle]

This was a super dope mini-doc into 40's production. Honestly, he's one of the best, and he happens to work with one of the best artists in the game right now, which equals crazy good music. Dope.

[@irunthepeg]

I could listen to this guy talk about the production process for hours. Makes sense with all the success he's been having. Intelligent guy.

[@sebastian5302]

+irunthepeg Watch his interview at Pensado's Place

[@irunthepeg]

Hahaha I've had that loaded up for a week, just have to get around to watching it!

[@sleepyShaman479]

40 is so epic..., and from a technical aspect he is on another level.

[@BossyMigiro]

This guy speaks with so much passion and wisdom, it's almost impossible not to love him Keep up the good work 40

[@thacrazzyguy]

this was my teacher years ago, very humble, positive and opened, he gave me a crazy drumkit that I still use up till today lol 40 dun kno brother more life and more success for you and the team

[@ooulaxmusic1556]

Anyone looking for a female singer in Toronto, holla at me. Hear my vocals on my latest song, 'All I See Is You'.

[@Prodflip1]

40 is my inspiration.

[@OnionWotsits]

defo anyway nice music

[@5thavelosangeles294]

Dope Music!

[@TechMurda]

Prod. Flip right

[@vm5153]

40 and metro

[@lalalan1333]

40 and iamProfessorO for sure. Both bringing something completely different to the table

[@OlePViBEMusic]

"This is our army base, offshore that we train for war in, and then when we're ready, we goto war. And no one see's it coming cuz we're not training in front of anybody eyes." So dope & true. Don't talk about it be about it!! Focus on your craft & takeover!! Hope to work w/ 40 one day. Salute #ViBEMusic

[@omariemorgan7865]

If you listen to "Views" properly or just the instrumental throughout the album you'll see that 40 is an ET, this nigga's production is almost like a fucking rope, listening to songs he's produced holds you for that 3-5 minutes (6... if longer) and you're hooked. "keep the family Close" is one where the introduction of that record, from the laughing to the instruments like i think i heard a trumpet or some cymbals or something and it just f*** flowed straight into drake saying "All of my let's just be friends..."; I swear, He's WAAAAY above above-average!!. That's just one example too

[@mcwindowma]

40 didn't produce KTFC

[@zjbeats7448]

noah made maybe one or two beats on Vieaws

[@amoreholliday]

I'm going to be honest I didn't like half the lyrics in views

[@amoreholliday]

Not sure if Noah's been much help with the lyrics since the meek mill drama but if that is the case I see the real star...

[@MankarBeats]

Noah didn't produce keep the family close

[@marcyoung9019]

Just him talking is so nice he speaks with a purpose and thought

[@kasengasimbeye7261]

This guy is not just a music producer, he's a sound engineer

[@charliebrown316]

dang 40 sounds really smart you can tell hes ahead of the game.

[@jeez6635]

Hustleandflow he is a big part of the game.

[@patrickduque8510]

I wish this was at least 3 hours longer. This dude is nice with it.

[@donparkk]

+Eibon Music Thats an understatement my man.

[@sonic12ful1]

look up his interview with pensado

[@Uchawibeatz]

This is the dream job, toured by a dream producer. Good job on putting Canada on the Hip Hop and musical map constantly

[@bobbydigital8243]

I didn't understand a single thing he was talking about in this video yet my mind was still blown just by listening to him talk about his work, you can easily see that his intelligence, creativity and strong work ethic is just on a different level compared to us humans. They don't just be giving Grammy's to people out in the streets..

[@Salad-Cream-Binge]

A blessing to hear someone explain their process so clearly and precisely without apple saucing it. The real deal.

[@fitzgeraldarias5458]

thank you 40 for all your amazing art made my last 6 years of my life

[@mpho87]

40 man, this guy's passion is inspiring.

[@coonerynews]

by far my favorite producer..doesnt follow the industry formula.. stays in his own lane..props

[@actavisprime514]

My favorite part of Drakes music are sections like at the end of Headlines or the beginning of 30 for 30, and Pound Cake. They have beautiful piano keys and horns and really cool warped lyrics. It sounds timeless and you know its 40 when you hear them. Doesn't have to scream his name or have a repeated ad lib to brand himself in a song.

[@ToniaVictoria]

It's really interesting to have watched this twice, the first time when I knew nothing about producing and now where I am actually studying music production, and don't get me wrong I loved this before but I appreciate this so much more now!

[@IMKLASH]

Just heard this guy has MS. Even more respect for what he's achieved now. Amazing producer

[@misterman6691]

Ms?

[@IMKLASH]

multiple sclerosis

[@bigol9223]

Dry Paigon Boy Microsoft is the operating system he uses.

[@carl.alvares]

+Rup Tratin I know you're joking, but for any aspiring producers watching this, 40 uses macOS (you can see it in this video)

[@terrillmaxwell3862]

"This place is here to make history, not here to make money"... #powerful

[@sarentet.3836]

You can feel the passion 40 has for creating music.... sound. That's what you call..Producing!!

[@frito2323]

Dude is a genius makes the most complex fundamentals of music making sound easy....40 da truth.

[@dera3633]

I went to high school with 40, he was always cool, actually he was in my civic class.

[@dera3633]

Holy Drug Lord🔼 man tell me about it. I'm a toronto rapper. bro I need huge industry help too.

[@56avraham]

james arizaga that says about u a lot that YOU will never be anything in life bcs u don't believe in urself or anyone else. Such a horrible mentality.

[@PatsDynasty]

Holy Drug Lord🔼 late asf but 40 doesn’t work with any other artist and that’s from his mouth lol

[@runescapedude47]

he worked with action bronson

[@nwade730]

lol but he definitely work with Party all the time

[@x.savior6802]

Just wanna say as Jungle plays in this video.. That is hands down the best song of Drakes career. Timeless.

[@xbihamar]

lol bro NOOOOOO great song but NOOOOOO

[@DAxRIPPAx808]

Xavier Reyes L

[@heartbreakskeechie5522]

Brand New

[@willgaye]

Update: Gods Plan is Drakes biggest record to date (1/2/2020)

[@alfredoolg6370]

I Agree

[@MitchellFxnesse]

This man is such an inspiration... I love to hear about anything behind the music. Especially hearing the people who are behind the biggest stars and how they make it hap[en. I plan on opening a studio one day in my hometown of Fayetteville, NC

[@Savemelord7776]

i love this guy’s energy!!!! you know this dude is fucking powerful because he doesn’t hide shit and mince words with interviews and gives his whole fucking sauce. thats cause he knows his worth is more than a few little tricks and he knows there are people watching his moves and trying to be secretive will not help him grow. love this dude

[@jarronhill3313]

The fact the beat played for 8 minutes straight shows how good he is

[@tawanda33]

This is a dope lesson in music production and authenticity. There's a lot to be said for "breaking the rules". I always leave the original midi track as is without exporting it into an audio stem. It allows for much more flexibility

[@TheGamezCorner]

40 is the reason drake is famous.

[@misterman6691]

No degrazzi is

[@SheldonMap]

no drake is

[@MicahTopTen]

TheGamezCorner that's coming from a little kid that doesn't know wtf he is talking about

[@bigol9223]

TheGamezCorner he made that bitch famous

[@DIORGUILTY]

lmao it's funny because this is lowkey very true

[@DeadOrangeProduction]

Drake givin‘ this man so much credit for a reason!

[@BEATSBYSAV]

The Most inspirational Producer Ever ,He's The reason Why i fell in love with Producing

[@lordsims3864]

Love this man for his works. Most of Views is practically a product of everything he is talking about.

[@Cantouchthisson]

This guy is a genius, if every producer and sound engineer was like him things would be different in the music industry.

[@faux36]

Crazy how now it’s the norm to start with the melody for most producers. See a lot of producers call people stupid for starting with the drums even though that’s really how hip hop started. Looping a drum break. Moral of the story is there are no rules to this ish. If it sounds good, then do it. Worrying about what the next dude thinks about what you do is the quickest way to kill your inspiration and creativity

[@Jayfella]

Dude you are a genius for letting the artist rule the top end of the frequency I use to always wonder how yall got that sound.

[@kennydoublep]

I watch this at least once a month, because this is one of the producers I look up to the most.

[@Brothershain]

Nah 40 is something different. You can tel he’s a real one. And that’s why him and drake are at where there at. Gotta love it

[@childofgod7905]

One of the best producers I know hands down

[@DeadBeatzOfficiel]

I have the same chair as him. Can I produce for drake too or not ?

[@musarico5260]

💀

[@Haunrey]

+Sergio Navarro so you say that Drake is a good rapper? He's probably the worst rapper i can think of...

[@soj9433]

+TheHenkeHD behave yourself

[@Haunrey]

S Oj okey, sry dad.

[@bombaylos]

lmfao

[@douglasmcclose7773]

it took me 4 minutes into this video to gain complete respect for this individual. not to mention what a fuckin amazing producer. wow.

[@prodmarquese]

Most inspiring video to watch as a record producer, thank you 40

[@bmeproductions5926]

I literally can watch this everyday. So much knowledge , lock me in the studio with him I wanna learn from one the best. Much respect.

[@pumkinpie27]

Whats cool is that on the movie "Virgin Suicides" there was a part where he was playing records, maybe thats where his love for music began? He was so CUTE on that movie. Dude was fIne!

[@johanaelizabeth7612]

This is just something called Passion.

[@password7421]

It’s great to see a person so super passionate about his work 🙏🏽

[@Ohquesarah]

Producers were hand crafted by our creator. We love you guys

[@adamb.6359]

Native Instruments has been an integral part of my production for close to 10 years now. Since maschine mikro mk1.

[@GodfatherMontreal]

I'm so grateful that I live in the same world as 40 & Drake

[@cedes65]

Drake and 40 were both childhood actors and now they just blew the fuck up big time together.

[@christiancash90210]

+AntiDose yea alot of people dont remember 40 was in the virgin suicides.

[@djtanikgotbeatz]

he knows his stuff, very inspirational 👌🏽

[@elijahmsishamusicgroup3546]

Noah ‘40’ coz of you I have decided for once that I will be a producer and an taking it seriously thank you for your inspiration

[@vlexismusic]

It’s crazy to see that when I first saw this video 4 years ago, I had no clue what 40 was saying... and now 3 years into my music career I not only understand everything but appreciate so much what he does

[@LiamDH3021]

Lol 40 trains at the same gym as me, most normal guy you’d ever meet who causally just produces some of the best tracks in the world

[@prodmikebeats]

40 is such a legend... inspired the sound behind my beats

[@Marksantana94]

Noah 40 will hands down be the best music producer ever to do it since he got his Grammy for Take Care he produced about 7 of Drake's albums and he still got it 💯 why hate on a great artist when you have a truly talented producer

[@taho6864]

40 is a genius. One of the most underrated producers ever

[@ayushguruswamy6383]

I just realized, this guy’s may be one of the most underrated producers rn…