NATURIUM REVIEW (2 Years On) - Did We All Forget What Happened?

[@MadAboutSkin]

Hey guys and welcome to todays video where I wanted to take an update look at Naturium 2 years after they launched and reportedly will be pulling in $50m in sales this year alone.. How did we get here and what are the pros and cons so let me know what your thought are in the comments below.. Love you all so so much xx

[@tracywofford3384]

She said she didn't legally own the company when she recommended the products and was restricted from saying anything until the purchase was completed. I love the products.

[@kristenclark82]

Naturium/Susan is currently working on a sunscreen. She referenced it in a recent video where she did her MUA’s makeup

[@JK-iw6yn]

If she was restricted why did she talk about it as if it’s her new best find?

[@twlee1930]

Once their products became available in Target, they had a lot of success. Most people strolling Target make a lot of impulsive purchases and most people don't spend all their time on KZbin. So I don't think consumers forget about the launch drama on KZbin, but rather most consumers never knew about the drama in the first place.

[@juhnetmickerdy]

Spot on!

[@okashi10]

I agree! If you're not part of the KZbin skincare community and are just looking for multi-active products at Target, Naturium is some of the most attractive, with trendy ingredients, and affordable for the size. The average person shopping at Target has no idea about the scandal 2 years ago.

[@amymarxer6559]

Yes Tw! I was thinking the same thing!

[@cherylreitz4779]

very true as I am one of them...I didn't know about any of her shady actions until about 6 months AFTER the fact as I do not follow her on social media and I do not follow any skincare people on YT but Rob and Dr. Dray and I don't catch every video that they put out. that being said as I commented on this thread...I have used a few of their products and I really like the few I have tried so far. They just recently came out with body washes (available at Target) which I purchased one in April it is a HUGE bottle for like $14 and that sucker is gonna last me like till end of Sept or Oct as you do not need much to clean your body. Highly recommend trying their body washes.

[@nkurdy288]

Yeah I never saw them in Sephora

[@TheSMVideo]

At the end of the day, the everyday consumer wants the best product for the best price they can get. They don't really care about "launch drama" outside of beauty content creation bubble.

[@SheilaR.08]

I do care when someone is dishonest. Makes me question everything.

[@ABeautifulSeptemberVirgo]

I absolutely love Naturium!! It is the only brand that has seriously helped my skin. The world is so critical. People needs to start showing more grace to people. No one is a perfect. Her misjudgment on promoting her brand was wrong. However, it doesn’t take away from the products! Just my opinion!

[@joanaAnez]

I agree! My skin is amazing because of naturium and it's affordable.

[@GodzillauniverseYT]

@@joanaAnez I agree. I really like these products.

[@jessy638]

I was super critical of Susan at the time but I agree - the products are good. Of all the scandal in the beauty industry, I’ll take Naturium over brands with anti-LGBTQ and racist founders.

[@alittleoddme1940]

​@@jessy638 So true and it's not like some of the other scandals like fabletics promoting the Stauffer family when they decided to just return their adopted son. Because they purposely went out of the way to adopt a special needs child and when they found out he wasn't dying they didn't want him🤢🤮

[@ABeautifulSeptemberVirgo]

@@highdefinition8261 Whether she lied or not, her products are great! 🤷🏽‍♀️

[@RachelDee]

I'm a reluctant consumer of Naturium. I was really turned off by Susan's attitude in some videos even before the launch. So I held off for a year. For most skincare steps, I can find an equally affordable, quality, accessible product from somewhere else with just a couple exceptions.

[@denisehart-mosman]

I was put off by the launch like many others, but I did cave on the glycolic and salicylic acid body washes. The price, quality, packaging and availability at Target sucked me in. I’m really enjoying them.

[@okashi10]

I also couldn't resist the Glow Getter and Salycilic Acid body washes. The packaging is SO nice and convenient. Makes my bathtub look and smell great.

[@NoTruthInSanity]

The launch just never bothered me. I think it was blown way out of proportion. Their products are incredible and affordable, and I’m happy to keep using them in my routine and recommending them to everyone!

[@carolbray1925]

Same. Love the vitamin C

[@AD-jq7ow]

Îm sorry honesty is a core value for me and i won’t finance dishonest people if they reveal themselves to me

[@enzab200]

I can't get over the dishonesty of her launch. "Cringeworthy" is a perfect way to describe. Definite forever pass for me.

[@songulsuer]

Amen 🙏 to that. Put me off completely. Before that I enjoyed her content not anymore.

[@lisajarema3241]

I had no idea about the "launch scandal", but I can understand the trust issue. I consider it a marketing misstep. She's certainly not the first person, and won't be the last. If the products are good, they will speak volumes and the brand will most likely recover if they haven't already. In any case, we need to give everyone in the public arena a little bit of grace. If it were any of us, we'd appreciate the same.

[@threatlevelmidnight3588]

Oh boy Rob, I have a lot to say. I really didn't care about the launch. I ordered 11 or more products from their website to try them. I loved most of them. They were well priced and the products worked. I was so excited. Cruelty free, woman owned, local to United States, checks all the boxes for me. BUT...... I went and left reviews on the naturium website (where I purchased my items, under my email). I left 5 stars for pretty much all their products. They were fabulous. They accepted all of my 5 star reviews. I left ONE SINGLE PRODUCT with one star and they emailed me back saying my review didn't meet their standards. All I did was leave my honest opinion. My opinion is only valid to them when it gives them praise???? This completely put me off. It gives me the impression they are filtering some negative reviews to keep their products at a certain star point. They let some through so it doesn't seem too sketchy, but behind the scenes they are 100% doing this. I can come with all the receipts (emails) too. I would have been a life long user of at least 7 of their products. Considering my age I believe they are losing quite a bit of my $$$$. I hope the star value is worth it to them. It's not only me. This is becoming a regular narrative within the skincare community. Thanks foe another great video. I hope you are well. ❤️🥰

[@threatlevelmidnight3588]

@@morgianasartre6709 exactly. The one star was the last review I left. All the rest were glowing reviews. And I was a verified purchaser. I wansnt a person just randomly going to leave hate mail.

[@swineinny1]

You know, I always got the impression from vids that she was a very mean & underhanded person. This behavior is confirming my suspicions about her. Ick! 👎

[@gategirl66]

WOW.. I wasn't all that interested because I'm not a fan, but would've considered it if it turned out to be groundbreaking stuff. But your experience seals the deal for me. I am NOT into sneaky and underhanded shenanigans. The first instance could've been a bad decision (even that is a stretch), but not publishing valid reviews? Forget it 😡 Thanks for sharing your experience!

[@isaxcupcake]

Out of curiosity what is the product you did not like?

[@threatlevelmidnight3588]

@@isaxcupcake azelaic topical acid 10%

[@majomoranh]

i think one of the things that helps her brand vs. hyram is the fact that the brand doesn't have her name on it.

[@annika1383]

Considering how many options exist with regards to skincare Naturium is an easy pass for me. Great video :)

[@cdanieldance]

The products are amazing g. Transmeric acid with kojic and alpha arbutin, their azalaic acid serum. Great results. Everyone deserves a chance to do better. The quality, price range, and results. The launch was shoddy. But she is not and will not be the only company that have made missteps. I have never had a problem with the customer services. Shipping and packaged beautifully. Move on people. Stop being so quick to dismiss without at least trying what the company has to offer. If it is not for, you that is okay too, but to dismiss the brand based solely on a launch of products is too much

[@melissababilonia7726]

Not everybody has forgotten about the launch of this brand. I bought the vitamin C and retinol complex serum when I started learning about skin care, right about when the brand came out and I had not realized about their launch issues. I didn't saw results with either product. I saw greater benefit for my acne (mask induced) from lilyana naturals retinol and cerave resurfacing retinol serum. The retinol concentration in the naturium retinol complex serum must be lower or doesn't penetrate the skin as well as the other 2 brands previously mentioned. Either way, I use a stronger retinol now and there are plenty brands out there that I trust more than Naturium after their launch.

[@elizabethonstage]

Want to start by saying I love you , Rob! As someone new to her skincare journey and shops avidly at Target, I actually picked up the Naturium Azelaic acid serum and tried it without having any idea of a scandal, and loved it. I found out about the scandal only recently, after I had already seen success with their products. While I do not agree with what occurred, I think we have to have a bit of grace, forgive, and move on. I still love Purito products after the sunscreen scandal… I think it is all about how a brand apologizes and recovers from an incident. At the end of the day, if the products work, that is what it’s all about, and I truly believe some of the formulations are great and accessible. I’ve yet to find another accessible AZ acid serum (facetheory isn’t readily accessible) , and I am willing to separate the scandal from the product. Again, I find what happened to be very wrong, but not so egregious that everyone should swear off a brand entirely. I think the whole situation is a shame, but we all make mistakes. That is my 2 cents ♥️

[@elizabethonstage]

@@debbiemccune1952 if you read my entire comment, you will see that I did, in fact, find an alternative brand. Thank you! I personally do not care for the Ordinary product as it is a suspension and very heavy for my skin. Have a wonderful day ♥️

[@sylvestra_]

Thank you for making this video. I'm willing to forgive Susan for the shady launch but what really bothers me is her "fast fashion" approach to skin care. It'll be the new Paula's choice soon, with 30 different cleansers 🙄 I'm more of a Krave beauty fangirl which is the opposite approach but also with really good products at a reasonable price ... I don't know what I'm going to do once I can get my hands on the Naturium skincare. Maybe I'll buy one or two products of interest, maybe not. I'm kind of indifferent

[@mushy470]

I agree, especially because most of her products are very similar to other products already available in the very saturated skincare market.

[@okashi10]

I do think that most of her products are very different from each other. Maybe 1 or 2 in a category (such as cleansers) will be similar, but all the rest will have very different purposes and active ingredients. Paula's Choice products are so similar in ingredients and experience that it feels like they only change the color of the bottle. I've tried both brands and I feel like Naturium has a lot of products but at least they all have different purposes, vs Paula's Choice just putting out similar products in a cash grab.

[@angelac1453]

I've been using the products from the beginning. Scandal helped me by scaring others off so i could get my hands on it. I got to try face products and love the formulations. I have sensitive acne prone skin and barely can use products from other company's that everyone else loves. I've had no problems with nuturium in regards to break outs. i wont be without their alzeic emulsion or transemic acid. The green mix is my go to face wash now before I could only use krave matcha but now I can pop into my local Target and grab my soap. In my opinion the soap is between krave match and youth to the people kale cleanser in cleaning the face not to harsh not too gentle. Brand is definitely expanding to UK susan yara announced moving to miami and says she'll be visiting europe alot for work "wink wink" Launch mistake sucked but if I stuck by ethics alone I wouldn't drive my car. oil companies are way worse. BTW customer service was very responsive when a shipment was lost solved all my issues via email.

[@gioinlove100]

I love Susan and her products have actually worked really well for my skin. Albeit, the launch was a little dramatic, Susan has come through with great products. Love their cleansing balm, the gelee cleanser, the az acid emulsion…. So happy for the growth of the brand

[@MelTheMuppetslayer]

Never been a Susan Yara fan personally but was gifted the azelaic acid serum and I HATE how much my skin loves it. It brightens my skin and reduces my texture SIGNIFICANTLY. I would have never purchased it myself but I def consider it holy grail status for my personal skin. I cannot speak on any of the other products in brand but there’s something magical in that bottle.

[@seymonetko1958]

If you are letting the launch mishap keep you from this brand, suit yourself! I have the best skin of my life and I owe it in part to naturium. The price point and formulations give it one of the best values on the market.And they are gentle and can be combined with almost any others. I think the launch means something to content creators but the rest of us could care less. I would list my faves but I don’t have enough space here :)

[@billies4074]

I used to look on Amazon for skin care with melanin inhibiting ingredients for hyperpigmentation and I kept finding Naturium with those ingredients and for a reasonable price. I looked on KZbin for reviews and found about this botched launch, but I went ahead and purchased the Tranexamic Topical Acid 5% which has other good ingredients. At the time, there weren't as many choices as now. I love this formula. In the future I am planning to purchase their body wash with Glycolic Acid. I've been using the Alpha body wash with glycolic acid and I just cannot deal with the rather masculine fragrance. The other body wash with glycolic acid is Glytone, but it is a lot more expensive. So I'll buy the Naturium. So far, they have filled a niche I need at a good value and the product is lovely. Yes, they did wrong and yes she apologized. I decided to give Susan another chance. But I'll keep my eye on her.

[@tracywofford3384]

She said she didn't legally own the company when she recommended the products and was restricted from saying anything until the purchase was completed. I love the products.

[@zahraonokevbagbe2725]

I love watching Susan Yara’s videos but I don’t think I’ll ever buy from Naturium. It was too shady a launch and I’d rather support more transparent companies!

[@Brookerulezz]

I LOVE naturium. It makes me feel so fancy , it's easy to buy, and it's cheap-ish. I love love love it.

[@anonymous6594]

I’ve never cared for the brand creator even before the scandal. I felt she shaded a dermatologist KZbinr on her channel and that turned me off to her. I wouldn’t buy anything associated with her.

[@forkable]

Naturium has great formulations. I will continue to buy their Azelaic Acid serum every 45 days as I have been. Also she also recently stated that they are releasing a sunscreen this year. Honestly companies survived before influencers were a thing, and will continue to. I think influencers are upset that she is still successful despite her mistake and her being “blacklisted” in the community. Loads of companies have problematic histories and are still in play today. I don’t see why everytime Naturium is mentioned every one brings the launch up. No one brings up that Hyram just sells items every time they bring up his skincare line. Funny thing is is that I didn’t watch any mixed makeup/Susan yara videos, didn’t even know of her or naturium until the uproar. (I now only watch new naturium product launch videos because they are sometimes the only place to get the percentages of the non main actives in the product).

[@tojin]

I agree, Naturium scandal was disappointing, yes but there are countless other brands which conducted even worse and never got exposed tbh 😅 People nowadays (mainly influencers) are being jealous of her success and coming up again with such outdated topic at this timing of their uk launch just gives me the impression that he is trying to shade others to protect his market share.

[@okashi10]

I also love the Azelaic Acid serum! I'm sensitive to pure AA (causes intense itching) so I can only use the PAD derivative. There just aren't many brands that have the more gentle derivative, so my choices are limited. Naturium's has the best multi-active formulation at the best price. (Geek & Gorgeous aPAD has no other actives, and Paula's Choice Pore Purifier is too expensive.)

[@francesmckeon2251]

Agree completely! The brand made a mistake, let's forgive and forget 🤭

[@msr0sa]

Well said. So many brands have questionable ethics and it’s unrealistic to discontinue ALL of them and be expected to know the history too. For example, I don’t see anyone complaining or discontinuing The Ordinary for once having a CEO with very questionable behavior.

[@natedang8880]

@@highdefinition8261 you basically can’t know if you are paying your money to companies that lie. You can only stop with the ones you know.

[@gossipandgrigio7200]

I have very eczema prone skin so I really appreciate her hydrating body wash. Its unmatched by any other brand at this time

[@zd5116]

After Dr Dray's scathing review I realized how miss leading the brand is and completely stopped buying any Naturium product. Luckily I had only purchased their vitamin c serum

[@zd5116]

@@isoutoforbit her entire review on Naturium

[@karatalksaboutstuff7333]

I was over the scandal pretty quickly. I felt like it was murky enough that I'd leave it up to the government to deal with any illegal activity. The prices and availability at Target (where I often shop for groceries) ultimately drew me in, but the few Naturium products I've tried have been sub-par. I much prefer The Ordinary, Good Molecules, or CeraVe at that price point. Plus, there's niacinamide in EVERYTHING. How is someone supposed to put together a full routine from the brand without overdoing it? I don't understand what some people like so much about the brand. And, like you mentioned, the constant new launches is just too much. No thanks.

[@caitlinwolfe4483]

I really love their products and the “scandal” is whatever at this point imo and has been explained and even by other creators. I strictly use Naturium because my skin absolutely loves it and I used to suffer really bad with acne and now I do not.

[@caitroseco6752]

I actually love this brand. Their formulations are fantastic. The drama did turn me off for about three years but I’ve bought a couple of their products now and I will continue to use them because they are actually making a difference and I’m not going to punish my skin in an attempt to punish Susan lol. Yes Susan’s behavior was wrong, but imo not unforgivable. In other words, I don’t think she’s a terrible person, I think she made a mistake. I know some people will disagree with this statement but tbh I like Susan. I do agree her brand would be even more popular if this didn’t happen, so you could say she hasn’t exactly gone unpunished for this.

[@MadAboutSkin]

I love the formulations and the price point and I like you have moved on from the initial issues, wish they didnt happen but the brand has been bought out since then and is really delivering results so I think its worth a second look.. love x

[@violetheise4717]

I've tried several of the products, and they were fine, good. Nothing ground breaking. I didn't dislike any of them. But none of them have become my HG. Pretty standard upper-drugstore products.

[@HarryRocksMySocks100]

I can honestly say that yes I did forget! It was a year after launch-- I was in a target, the packaging was pretty, the name tickled the back of my brain but I didn't know why. Only when I got home did I remember the disaster. I decided to at least try the product and it wasn't anything special.

[@Jl2damax]

People let too much sh*t slide and they have millions of excuses for their favorite brands that’s why companies get away with shady actions often. It’s a perma pass for me

[@rosalina2773]

Fr these comments are full of excuses and justifications lmao.

[@JK-iw6yn]

Thanks for your comment I feel so comforted. Faith in human restored.

[@maggie_n_ms]

I have used quite a few Naturium products and the Azalaic Acid Emulsion is a holy grail for me. What is great about this line is that there is something in it for everyone and it is very accessible in the US by being sold at Target (not sold in Sephora) and the price point is fantastic. There aren't any products over $25 except the jumbo sizes in certain products. The price points in USD are very similar to your MAS products actually. They also put together good bundles that will save one a little bit in their website. The sales are great too! When the line launches in the UK I recommend people trying Naturium out because I am sure that you will find a HG product!

[@johncheffy4775]

$25 isn't drug store prices and I have only a couple of HG products from different brands . She scammed and she has a SDS attitude

[@cherylreitz4779]

@@johncheffy4775 hate to disagree with you but $25 these days IS a drug store price especially here in the states and as Maggie stated she said all of the products are UNDER $25 with the exception of a few jumbos sizes. I just recently purchased one of their body washes...bottle is HUGE and was $14 and this bottle will last me until like Sept (purchased in beginning of April) as you do not need much to clean whole body. Yes she was shady how she went about this launch but I go by how the products work and if they do what they claim that is all I care about at the end of the day.

[@maggie_n_ms]

@@cherylreitz4779 Correct. The Naturium Ceremide moisturizer is $25 for 1.7 oz of product. Oil of Olay moisturizer is $38 for 1.7 oz of product. "Drug Store prices" don't really exist anymore the way they used to these days to figure out if something is a drugstore price you need to actually do math and see how much you are paying per ounce. Then how many times you have to buy the product to get through the year.

[@johncheffy4775]

It will not sell that way in the UK . I can get Geek&Gorgeous Retinal , C Glow Ascorbic Acid serums which are at the correct PH and not a ' complex ' . Products are better regulated in UK & EU and she wouldn't of got away with her FTC scam in UK & EU .

[@johncheffy4775]

@@maggie_n_ms I paid £9 for RevolutionSkin 5 ceramide moisturiser with the correct ratio of ceramides & Cholesterol & Fatty Acids and is 7.96 Foz . For you in US $25 is drug store and MadAboutSkin products average $16 with VAT included which in US $25 isn't the final cost is it ?

[@410video]

It was a scandal because the internet was bored. Naturium products are amazing, and so is Susan Yara ✨

[@Amanda-ze2ge]

Dr Dray’s review of this line is absolute gold!

[@zy510]

The new launches all the time are a red flag for me. How much is research, planning and testing prototypes a priority for a brand when they just want to get new launches out all the time? I don't trust brands that do that especially because those brands also discontinue a lot of products. Early on in my skincare journey I only bought from LUSH and I became very turned off because so many of my favourite shower gels and bath bombs ended up being discontinued. It's just easier to find holy grails with a brand that rarely discontinues items. Also, I'm not ok with how the brand was launched. Susan said that she hid her involvement with the brand because she wanted other influencer's honest opinion made me feel like she was assuming that her fan base would lie about their opinions on the brand. Because, ultimately, she lied to us as well. Like you Rob, I'm not offended if people like the brand and want to support it but I'm choosing not to.

[@onednp]

With so many other products on the market and my current lineup of HGs, I’m not inclined to try the line. My potential contribution would be paltry compared to those who don’t know/care about the background, and the accessibility of having the products in Target make it almost a guaranteed success.

[@kevindriscoll2182]

Honestly i kind of believed she didnt want to have her name on it when it launched to see how it did independent of her influence, but she def shouldnt have recommended them on her channel. However im over it and didnt think it was so bad that its unforgivable. Shes honestly put a lot of innaccesible ingredients at an affordable price point with pretty cool formulations. The vitamin c serum is pretty fantastic and the azalaeic acid products are so effective. The trananxamic acid treatments are also pretty effective. I definitely recommend the brand but to each their own.

[@Nambonomonjai]

I totally agree. If she wanted sell more products, she would have had her name on it in the first place.

[@infinitigirl29]

I used Naturium and yes the launch was not the best BUT you need to let the products to stand on their own. I do think they have too many products but I had been able to get a good routine with affordable prices. Also, they have good dermatologists as part of their advisory board 😌 Rob, they are vegan and cruelty free. I think you need to try them before judging them.

[@annemarie3593]

He cannot try them. He lives in the UK and Naturium only sells to Canada and the US. So his opinion on the brand is only speculative.

[@becauselesliesays]

I was going to try their azelaic acid serum but then the Inkey List came out with one that I love, but that is now gone.😆🤷🏻‍♀️ I wanted to give the brand some time to see their direction after the scandal. I don’t usually “cancel” something unless it is continuously associated with something against my ethos.

[@cherylreitz4779]

I agree she was shady what she did but I have to admit I have used the niacinmide facial gel cleanser, their azelaic acid serum and now I am using one of their new body washes which came out recently and I am really pleased with all the products I have used. I go by how the products work for me and if they do the job they promise to do and not the person who is in charge or started the company. Do I love all the products nope but the few I have tried I am happy with and they are vegan and cruelty free which makes me happy. Plus here in the states you can get many of the products at Target...not all of them but I would say 75% of them. Which makes it really easy and convenient for many of us.

[@chiggie123]

Great video 😃 The scandal definitely put me off too! I refuse to buy their products. However, if someone were to give / gift me some of her products for free I would try them out lol 😂

[@lorainemcgillivray77]

Hi Rob despite the scandal here on youtube, most of the Target shoppers will be unaware of all of that - not everyone watches youtube lol. That means the products are selling themselves, without Susan Yara being a thing (or even someone they are remotely aware of) for most of those people. I myself unsubscribed from her and have no interest in the brand, but I live in the UK and do watch youtube. It would be like a new brand launching in somewhere like Tesco and most consumers being unaware of any drama/scandal - the products would have to sustain sales, just because people like the products. I really think that is what has happened here. The vast majority of my friends think youtube is for finding out how to repair something lol, but they're not even remotely interested in skincare content - many of them just dab on a bit of moisturiser and use makeup wipes. I found youtube skincare content, because my friends were so disinterested in it and here on youtube is where I found the people like me who really share that interest. I won't be ordering it from the US - there are so many other brands more readily accessible to me without all that drama/scandal being associated with them. I rarely buy Purito anymore for similar reasons, although I am tempted by their new dermide line which really seems targeted at my atopic and rosacea prone skin. I am somewhat cynical and don't really expect brands to behave well - it's all about money after all. My skin is so finnicky it seems somewhat foolish to dismiss products that may work really well for me. When you have robust skin and a healthier bank balance than myself, you have a lot more choice what you use. Just my take on it. Best wishes.

[@Brookerulezz]

I think maybe the brand was already a brand, and she just bought into it. & Really had nothing to do with the formulas. Maybe just creative input. Which idk what's worse. But It works for me. Easily accessible. Cheap. & Makes me feel SUPER fancy.

[@altertheskyy1]

I have to say… her launch was plain downright UNETHICAL/. BUT….. her azelaic acid emulsion is the best formulation and price on the market today. There is no better formulation right now for that price. I have rosacea and sensitive skin. Its a staple in my skincare routine. I like paulas choice too but i cant afford $36 for just 30 ml of product if im going to use it daily.

[@goodiegoodygumdrops]

How do you use it? I have your same skin type I think

[@traceface]

Can I ask why you chose the emulsion over the acid? I’m debating which one to go for

[@baileydubs]

I don’t like to support naturium but their tranexemic acid and azalaic acid work really well for me and I like the fact that the tranexemic has Kojic acid and licorice root. I’ve honestly tried to find products for the same or less price that include all the ingredients and I haven’t found any so far 😱

[@mechkitten]

The closest I found was JJLabs, but feel iffy about it without any 3rd party quality control.

[@marcellam.perillo456]

Naturium is gooooood. The launch was blown out of proportion on KZbin. Was it weird? Yes... But at the end of the day, it's about the product for me.

[@jessicamingorance-pereira4226]

She actually has already made several comments about multiple sunscreens being in the works! The launch was a mess, but never have I ever had used such effective products at this price point and accessibility. I'm actually incredibly grateful for the brand.

[@zenobianone]

I always thought this scandal was so overblown lol like it was never that serious for the general public to be passing up on well priced effective skin products

[@prboi1985]

Exactly, I'm like dude it's been two year's. Get over it already! It be one thing if the products suck, but they are amazingly good!!

[@pennyinheaven]

@@prboi1985 Something about the internet is they don't know how to move on. They like to crush people and see them non-existent from the internet. It's one thing if they keep doing what they were called out for, but if they have moved on and tried/trying to get better, why hold the past against them?

[@macwilk7538]

I haven’t tried any of the face skin care from this brand but I have the body wash and it’s the first body wash that I’ve ever actually felt like did something for my skin. The PUMP on the body wash is also amazing. Now I wanna try the serums looking at these comments! I forgot about this drama completely though.

[@nadinecanabou2069]

I ordered the retinal recently because of the affordability then found out the scandal of deceit and thanx to you geek and gorgeous has a similar product & similar price point and I will ordering from them instead not into the deceit.

[@kristenclark82]

Naturium/Susan is currently working on a sunscreen. She referenced it in a recent video where she did her MUA’s makeup

[@okashi10]

Honestly, I found your channel because of your first Naturium scandal video! And now I'm a dedicated member of the MAS family. In terms of Naturium... yes, they had the scandal at the very beginning, but I mostly see that as a one-time Susan Yara mistake, not an overall company mistake. Overall, they are super accessible in the US (both in price and retailers) and have great multi-active formulas with the most trendy (but proven) ingredients. I've liked pretty much every Naturium product I've tried. Their Azelaic Acid derivative serum is one of the only ones I can use (G&G aPAD isn't multi-active and Paula's Choice Pore Purifier is too expensive). And the body washes are so luxe and it's very rare to find body products with actives at easy stores like Target. They do have a TON of products, but they all are very different and have different actives and purposes. (They aren't like Paula's Choice which has almost identical formulations in different bottles.) Based on how Naturium usually launches products, they tend to like to release multiple different versions in one line of products at once. For example, their body washes. So, I bet they're working on sunscreens but want to release several different ones at the same time. Just my guess.

[@waverider713]

I think you're right the brand will have a bright future -- I actually think it will eventually go the way of Paula's Choice. I'm of the forgive and move on approach re: the original launch. Also, as you mentioned the formulations of the products, and the price point are hard to beat. I've gotten great results from the products.

[@tyresseferguson2462]

I think some have probably forgiven her but there are some that still calls her out today about not truly giving a true explanation. If I recall correctly, according to her in the apology video, she helped with the formulations under a NDA; which I get that, but she shouldn't have mention the brand at all not until she knew she would come on as a co-founder or was done helping with the formulations under the NDA. The creators I watch still mention using Naturium.

[@tyresseferguson2462]

I use some of the products and seen great results; the biggest turn off for me is how quickly they have been dropping new products. It makes me question how much thought is going into the formulations. Now I know that all of these formulations could have been created prior to the company official launch, but it seems like every month or every other month there's a new product launch. Another turn off is basically every product has niacinamide. Finally, with the number of products that contain actives, they don't offer a sunscreen. Now I'm a huge fan of Korean sunscreens due to the filters but still if customers will be using multiple products of a brand that contains actives, at least offer a damn sunscreen.

[@nicolajustice9865]

I’ve been using their transexamic Acid with Kojic Acid and licorice root. Is their a better budget friendly product you would recommend? Thank you so much. Always love your content 💜

[@MiracleMadkins]

I just think people need to get over it. She obviously thought the way she introduced herself as part owner of the brand was a fun surprise and people took as her being two faced. It was an honest mistake in marketing. Just learn to be forgiving and move on. They have really good affordable products.

[@elizabethtorres6069]

Rob, and this is the reason why I love your channel. You are straight forward, and tell it like it is with SkinCare, brands, what work, does not and bring that CRINGE light on others who tried to, "Pull the Wool"🐑🐏over our eyes!

[@our2pumpkins]

I’ve bought a few products from this brand. They have a range of products which don’t trigger my Malassezia /folliculitis. This is hard to find surprisingly. I didn’t know anything about the history of the launch when buying the products. I’m kind of glad I didn’t because I wouldn’t have found the products which give me good result.

[@juhnetmickerdy]

Even if you did know that shouldn’t deter you from buying.. please buy what you like and what works for your skin!

[@amandajackson9127]

And now they have sunscreen! I will say their products have worked really well for me and I’m glad I have tried them despite the backlash

[@stephano_jvr]

I had no clue about this. I got the Naturium niacinamide 3% cleanser and actually think it's really good. I think it's bad what she did with the launch but not bad enough to boycott their products. I mean people are still buying Jeffree Star products... That is a brand that's 100% worth boycotting.

[@MadAboutSkin]

Amen and agree totally.. I actually think the naturium products are really well formulated and the price point is great so I totally understand when people buy time and time again.. J* on the other hand, no idea xx

[@stephano_jvr]

@@MadAboutSkin I'm still waiting for the naturium Dew-Glow Moisturiser to come out in the UK. I've heard amazing things about it if you want a dewy finish. Have you covered Rare Beauty's tinted moisturiser btw? I've been wanting to try it for a while but I have no idea what shade I would be. 😅😅

[@kellyc3897]

I've tried Naturium and they do have a lot of great formulations but I've since discovered other holy grails. Their azelaic acid, niacinamide gel cream, and the cleansers are quite good. What has made Naturium successful in my opinion is their reasonable price point and their marketing of hyped ingredients like niacinamide, Retinol and Vitamin C that more people want to get their hands on. Despite the failed launch, their overall marketing and skincare knowledge has been impeccable.

[@jamiel264]

She strikes me as kinda icky, I just can't buy anything on principle. She posts a lot of weird ignorant stuff on IG that I genuinely question her intelligence. I'm sure other brand owners are awful too, but I still can't bring myself to try anything.

[@juliaharrigan7697]

I personally was that person who was looking for some new mixed actives and found this brand in Target. I have no idea who Susan is and I don’t know about all the drama. Honestly I don’t care. I love the results and repurchased few products form them. It’s affordable and effective. That’s all I care for. I would definitely recommend this brand to everyone!

[@saymaasifali8317]

Hey , can you please suggest some good moisturisers for dry skin that are fungal acne safe x

[@darlacarpist617]

I did try her cleansing balm. I liked it but then after hearing everything I got totally turned off. She has several KZbin influencers in her ball park. DOCTORLY. And Dr Sam Ellis for starters. Her husband is a lawyer. Sure knows how to cut corners! I can’t handle watching her and boom boom adding more products. Dishonesty. Not for me. She has money backing her. Sure do it the right way. Holy moly !

[@darlacarpist617]

@Trinity M No you should not be punished forever. I agree. Different strokes for different folks. So many honest hard working genuine people out there. This kinda stuff bothers me greatly.

[@johncheffy4775]

They ripped off Paula's Choice BHA 2% Liquid exfoliater . The black packaging is almost identical but they changed the wording on the bottle . Sketchy company , the only product I would use will be their Niacinimide 5% Gel moisturiser but I don't support Sketchy Susan and Naturium . Have a great weekend Rob , lots of love xxx

[@krisu5516]

Everyone says that but they're really different products. Naturium's uses both encapsulated salicylic acid and fruit AHAs, and the texture is much more essence like whereas the PC product has an oil-like texture. I'll never understand the PC BHA hype when they have so many other much more interesting formulations. No shade bc I love Paula's Choice, but it's just salicylic acid--nothing revolutionary lol. The Niacinamide Gel Cream is actually my favorite product from Naturium, though!

[@CJM279]

I’m torn. I didn’t love the mixed greens cleanser, but some products like the body washes and tranexamic acid and azelaic emulsions have me interested. I’m not sure her initial mistake warrants a complete downfall of the brand, but it does make me wonder what kind of person she is beyond what you see on her KZbin channel.

[@juhnetmickerdy]

The mixed greens cleanser is now available unscented because too many people didn't like the smell

[@CJM279]

@@juhnetmickerdy thanks, didn’t know it changed!

[@stacyp]

Great video, Rob. I'm still not sure if I want to try this brand. BTW - I'm currently loving your MAS Gentle Jelly Cleanser. Keep up the great work! Xoxo

[@aleciabent2616]

I really love their tranexamic acid , and im now using their vitamin c. I don't have any problem with them

[@MadAboutSkin]

I love the tranexamic its just a nice product

[@aleciabent2616]

@@MadAboutSkin it really is I have been using for some months now and I can seen a difference

[@oliviachapman6572]

I'm a big fan of her skincare videos, and actually purchased a few items from her line. I just didn’t like the items enough to continue buying them. Not bad products... just not a favorite.

[@MadAboutSkin]

Thank you so much for watching and sharing x

[@shneakrets]

I know Zoe Foster-Blake of Go-To Skincare has said that she wanted to come out with a sunblock early on with her (naturalish) brand and it was wayyy harder than she thought to get right.. like they eventually came out with an spf15 (even though she's an spf50 girl) and finally came out with an spf50 last year. Wayy smaller brand, but I imagine that's part of why it took so long for naturium to make one

[@Aerie925]

I only heard about Naturium this year so I’m unaware of the launch. Maybe she was scared of how viewers act if they knew she was recommending her own products. Like, it’s shady, but I don’t think it’s such an issue that serves her “cancellation”. I love the Naturium products that I have.

[@AugustDeb]

It wasn't "shady." It was unethical and borderline illegal. People were filing complaints about Susan with the FDA.

[@bluecurlygirl]

Yes Susan made a big mistake when she launched the brand. I bet we've ALL made big and small mistakes throughout our lives but for those of us who don't have a yt channel, our mistakes aren't broadcast to the world. It's time to move on from dragging up the launch. It was two years ago. I had someone in my life who would bring up mistakes I made when I was a CHILD. I'm now 52 but I cut her out of my life when I was 45. There has to be a time limit beyond which these things don't continually get dragged up. I had honestly forgotten about the launch (mind you I had also forgotten who owned the brand) and watched the video to see what was the issue. Rob, love you to bits but it really is time to let this go.

[@JK-iw6yn]

I don’t think it’s a mistake and I don’t think she has properly apologised. Everything was just damage control. And she wasn’t a child. That’s what I think. I don’t mean to say “don’t buy it” or whatsoever.

[@claudiabastante5520]

the fermented camelia creamy cleansing oil is one of my top oil-based cleansers. It's really good. I also like the niacinamide 5% gel cream, so good for oily skin. The tranexamic acid did nothing for my melasma and PIH, but I think I'll try the new formulation with more actives

[@sjkcmd]

I watched Susan Yara but stopped after the "failed launch.". I love MAS, facetheory and some beauty pie products as well as TO etc. I can't bring myself to buy Naturium

[@MadAboutSkin]

OMG I have only just discovered beauty Pie and I am in love, so many amazing products and formulations.. Thank you so so much for watching and sending you lots of love xx

[@brandylee8400]

@@MadAboutSkin oooh can you do a beauty pie video?

[@adrian102]

Since you mention they don’t have a sunscreen and you’d expect they’d have one around year two of existing…Susan did mention they will becoming out with sunscreens (plural) soon!

[@rebeccapinto9926]

I’m not the most forgiving! But I think they should have known better and apology was not sufficient for me. So have never and would never purchase. And it is easier to take this stand with their products not being accessible to me being based in UK. X

[@lisawilson2701]

I bought the Azelaic acid serum my hushand and I both used it and its one of the best products I have ever used its perfection I keep it stocked

[@lisagiannoumis3816]

The azelaic acid was just too good, it's the only one I like using. Although I don't love supporting them. Plus they're convenient being available through Target and Target runs specials on it.

[@jembear888]

I came a bit after into skincare so I don’t think I have the emotional pull. But it was quite shady! I will say I love the skin care especially when it’s 20% off it’s effective and convenient when I go to target! Also she has been in the talks about sunscreen formulations she did mention that she’s been working on it for a while!

[@sgrant4984]

I found the brand on her youtube page and was excited when it was available at Target and i don't have to wait to get it.

[@rebecalabouef9702]

Nope, nope can't get past the shameless lying, and bad attitude... id rather go for very affordable, and slightly more fancy Korean skincare!! Wonderful sales and free shipping on olive young+ others!

[@juhnetmickerdy]

@Trinity M This isn’t about race… it’s about having integrity! And please don’t call it a “mistake” because mistakes are made without intention! She purposefully chose to lie and deceive. She made a bad call to not disclose it was her brand and she should have owned it as such! trust was broken but I can agree that her products have been good to people from what I’ve seen on Amazon. and in case you’re wondering, I’m also a woman of color

[@rebecalabouef9702]

@@juhnetmickerdy Agreed!! and also Latina from Ecuador here :).

[@rebecalabouef9702]

​@Trinity M Like I said below, I am also a POC, and from Ecuador, so maybe that also frees me up from feeling like I should support american brands instead of other foreign brands, since they're the same for me. And no drama, I just feel like there are better kinder and more honest creators and brands out there.

[@lizz9840]

Most business go through a lot of learning curves especially startups and getting into a big retailers like Target. I didn’t know about it and just started using the products and I care more that the products work for my skin. Many influencers are tied to the brands that pay them for brand ambassador which may be the intention for this post to discourage the opposition customers.

[@adua78]

Perhaps Susan doesn’t like America’s FDA limitations on sunscreen filters? I’m American and can only wear non-American chemical sunscreens.

[@bbsail]

I guess the formulas are good. For me the price is not appealing. I used the azelaic topic acid and the scent was off putting. I don't like that they release products just far apart enough for you not to be able to use the minimum free shipping, so you have to buy things you don't need. "Fast track-fast fashion "

[@juhnetmickerdy]

Azelaic acid derivatives stink! But the actual azelaic acid one doesn’t have a smell

[@kimvillasenor3]

Interesting video, still haven't purchased any products even with the change in ownership.

[@MadAboutSkin]

Thank you so much for watching and sharing your thoughts x

[@denise8791]

I didnt even know she launched it. But I'm in Canada and I have not even seen her products anywhere. I only just found out froma Jessica Braun video where she said she likes the lip products so I'm investigating and you popped up 😘

[@MadAboutSkin]

Thanks for watching hun and i think the lip products are probably some of the best products from the brand so with a look.. Love cc

[@swineinny1]

Whether you intended to or not, Rob, with this vid, you promoted the brand. I totally forgot about it & given the prices aren’t exorbitantly high, I’ll check it out now. But yeah, too much choice is intimidating & a turnoff. As far as the launch goes? I always got the impression from Susan’s vids, she seems cunning, mean & underhanded. So her shifty behavior in the launch was certainly awful, but no surprise to me. But she is clever & extremely knowledgeable about skincare. So if the products are well formulated & relatively affordable, that’s what I care about.

[@juhnetmickerdy]

True! Anytime a brand is mentioned whether in a good or bad way it’s promotion

[@Lovebirdd]

I personally don't really care about the launch drama. I don't buy Naturium products to support Susan, I don't buy them because I love Susan, I buy products if they work for me. And I will say I've yet to be disappointed by a Naturium product (and I've tried several). The formulations and price points are really amazing and they speak for themselves.

[@Lex.Lee.]

They way I look at it, there's no need to punish people for bad calls or wrong decisions for the rest of their lives. She's already suffered a weaker launch and a bad reputation. Why rub it in over and over if she's already had to learn a difficult lesson like that? I choose to support the brand personally because EVERYONE who has put hard work into it deserves it. There's no point in dragging out resentment without need, or in disqualifying (mostly) great formulations that work for so many people. 💛

[@ThatCho]

I feel like they’re the McDonalds of skincare. They sell a bunch of burgers, but no one is touting them as the best burger place ever are they? 🤭 I don’t support the brand due to their launch in addition to trustworthy reviews saying how lackluster the products actually are.

[@sabina6280]

I feel like I could look past that horrendous launch if their products are good since I feel like almost every brand has some problematic person behind it, it just comes to light more when it's an influencer's brand, but I live in Finland so I can't get them anyway

[@vacationeyes6430]

Naturium products are amazing, easily available and are affordable. Besides Susan already addressed the issues. It's time to move on.

[@bobbijoforan4130]

Hey Rob. I have been wanting to try some of these products for a while now but couldn't get my hands on them ( I'm in Canada and they don't ship here). Until this video when you mention they are sold in all of North America that I double checked. And apparently in the last month or so they started shipping here. So.....although I do agree the launch was super shady, now that I can get my hands on a couple of these products I'm totally going to give them a try. The fact that word of mouth and not sponsored or advertise content has yielded these positive product feedbacks I think makes them worth a look.

[@juhnetmickerdy]

You’re joking right? Lots of influencers got pr packages and have done paid advertisements . The annoying this is she makes them all post on the same day around the same time but hey I also think you have the right to spend your money however you choose 👍 hope they work out for you! X

[@bobbijoforan4130]

@@juhnetmickerdy I have a handful of people I watch and trust their options so I haven't been bombarded with Nuturium posts. With that said I did check out the website and when shipping is going to cost me over $40 .....no thank you. To rich for my blood. Their are other products that I would like to try out there that won't rob me blind to get the actual product I my hands

[@efolinsky]

For me it’s like Sunday Riley… at some point o tried good genes and my skin loved it but I just won’t support Sunday Riley despite how much I love that product. I found a great dupe in the peach and lily lactic acid. We don’t have to give our money to a company we don’t like

[@johnsskincarereviews]

I for one will never purchase a naturium product. kbeauty all the way! I agree with other commenters, i think their target availability made them an option to people who were not immersed in her lies and the scandal. I get weird and narcissistic vibes from susan and Naturium pushes niacinimide and hyaluronic acid which lay people are usually looking for as well lol (love niacinimide but the single active serum days are long gone!)

[@darylhamby1219]

I recently discovered Naturium and really like their products. I did some research and discovered the history of the launch. Yes it was very shady. I'm glad it did not derail the company. I also saw that e.l.f. bought it. I'll keep buying their products. It is sad the lady was dishonest.

[@MadAboutSkin]

I agree with you totally and I think now elf have bought it then the launch no longer really applies (at least to me anyway) love x