Navigating the Future of SEO and AI with Mike Roberts | Full Interview

Join us in this insightful interview with Mike Roberts, the founder of RivalFlowAI & SpyFu.com, as he dives deep into the evolving world of SEO and artificial intelligence.
Mike shares his expert insights on the challenges and opportunities that come with integrating AI into SEO practices, providing actionable advice for businesses looking to stay ahead in the digital landscape.
Key Highlights:
Understanding AI's Role in SEO:
Mike discusses how AI is transforming SEO and what it means for content creators.
Practical SEO Strategies:
Learn about effective SEO techniques that you can apply right now to improve your search engine rankings.
The Future of AI and SEO:
Explore the future trends in AI that are set to redefine SEO strategies.
RivalFlowAI’s Impact:
Discover how RivalFlowAI helps businesses optimize their content for better performance.
Interactive Q&A:
Mike answers pressing questions, offering clarity and direction on complex topics.
🚀 Start optimizing with AI today: www.RivalFlow.com/
✅ Subscribe for actionable insights and strategies on leveraging AI in content marketing: / @rivalflow .
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Twitter: / rivalflowai
Facebook: / rivalflowai
🕒 Chapter Markers:
00:00 - Introduction
00:39 - "Helpful Content Update" - Is Google Okay with AI Generated Content?
02:45 - Are These Types of Algorithm Changes New, or Google as Usual?
08:56 - Google is Now Using Their Own LLMs - what does this mean for me?
13:20 - Does Google Have Too Much Power? Why are they doing what they're doing?
21:26 - Snippet Grabbing and Other SERP Techniques
24:30 - Goodness We're Old. Google has Evolved, but is it Better?
28:05 - Rant About GA4
31:54 - Still Ranting About GA4 but now with BigQuery Solution!
40:40 - Is SEO Dead? Who is the Real Winner in this Reality?
42:35 - Behind the Curtain - How GPT and Google Search Works (Zero-Shotting)
46:02 - Mike Explains RAG, "Retrieval Augmented Generative AI"
48:00 - RivalFlowAI - Solving a Core Problem
53:43 - Evolving from SpyFu to RivalFlow, why did you do it?
56:35 - RivalFlow is Focused, Actionable, with a Single Goal - Improve Existing Content
One Hour Later
1:01:30 - How Agencies are Leveraging RivalFlow
1:13:55 - Using RivalFlow as a Tool - AI isn't Going to Steal Your Job
1:20:54 - Do I need to Understand AI to do my Job?
1:23:49 - Do I still need a Real Human to Drive all of this? ...or is AI enough?
1:29:20 - Will AI ever just do it All? What are the Steps?
1:31:40 - Analytics, Google Search Console & Ahrefs
1:35:20 - Some Love for Trade Shows (bars) and People
1:36:40 - Patrick's Crazy Idea, "Innovate New, Generate Old"
1:39:20 - Mike's Insight, "When Does Content Become Old?"
1:42:00 - The Correct Way to Use RivalFlow to Optimize Content
1:44:30 - Possible ways to Leverage RivalFlow for Video
1:50:15 - Intermission! Banter FTW. Untz untz untz.
1:55:20 - RivalFlow's Money Back Guarantee(s)
1:57:30 - Our Ultimate Goal: Create Value
2:01:30 - Transparency in Our Pricing
2:08:50 - How Does RivalFlow Work for Small Sites
2:13:40 - What Sites Are Not Great for RivalFlow
2:15:20 - Continuation: Good & Bad Sites to Use RivalFlow
2:25:40 - What if You're a Brand New Website?
2:28:00 - Why Does RivalFlow AI Use a Q&A Format?
2:31:00 - Content Gaps and how RivalFlow Makes it Easy
2:35:00 - Why Should I use RivalFlow, Rather than GPT or other AI Software?
2:37:10 - Mike's Thoughts on Prompt Engineering Overall
2:45:20 - Internal Costs of Running an AI Product
2:48:10 - SpyFu & RivalFlow the Evolution of Useful Software
Whether you’re a digital marketer, business owner, or just curious about the intersection of AI and SEO, this candid interview offers valuable insights and practical advice. Don’t forget to like, comment, and subscribe for more content like this!

[@RedWagonTeamHomes]

Can you create something better than GA4?

[@MikeRobertsmrspy]

OMG yes. I don't think I've got time, though. I feel like it's a pretty obvious need, and I'm gonna bet it gets filled.