Will AI Tools Kill SEO?

[@unicornshampoo]

Every website would become the same. By writing as a human you would stand out. Irony.

[@AhrefsCom]

Nice thought :) -Helen

[@AubreyJuliet]

That’s what I’m thinking!

[@JamesMooreMarketing]

Good video. Now if only Ahrefs would stop ripping us off with the credit system we be great 😂

[@muhilarasan4534]

This video explains how seo overcomes from AI. But personally, I've gained ideas about the main aim of search engines, and also how important the expertise content is. Your videos inspires me a lot for becoming more expertise in my field. Thanks for this video and your works.

[@AhrefsCom]

Thanks for the feedback! :) -Helen

[@StephanieManley]

I feel like when it comes to content SEO the AI helps you to write to the middle of the pack, and the individual's work is still important. AI is great for context, and it is helpful, but for now, I am not sure it will replace SEO.

[@jamezmonroe]

Exactly!

[@manifestedit2390]

If the majority starts to make their way to the middle of the pack, that leaves room at the top for those willing to do the work. Sounds good to me.

[@bryanmulcrone7337]

😂😂❤

[@RRRewind]

The issue would be then if AI can do SEO all SEO would be equal meaning parts of SEO would be standardised but other areas would become the forefront of an SEOs job like advising and human relationships (like mentioned) and helping get the strategy for the business right to focus on. I see it in time changing but it’s got a while yet before it can heavy lift the majority. Plus someone will have to manage the AI tools to ensure the brand is kept on the right track.

[@AhrefsCom]

Nice thoughts, thanks for sharing! -Helen

[@manifestedit2390]

I've been telling people for years voice search will take over, especially for local brick and mortar businesses. I love that AI is what is getting us to take a look at it, even though it's been staring us in the Face since iOS 5 brought us Siri.

[@AhrefsCom]

👍

[@MohdJawads]

I understand the frustration, AI is disrupting a lot of industries not just SEO. I can't imagine the panic within a successful organization that is threatened at this level.

[@xyzcrysis7740]

I honestly just started learning SEO. I don’t know whether to feel encouraged or discouraged by the new tech

[@AhrefsCom]

No worries! Just keep learning and practice a lot! ✌️ -Helen

[@xyzcrysis7740]

@@AhrefsCom thank you 🥹❤️

[@waynelast1685]

Please comment: Another reason traditional SEO will stay partly the same is because SEO can be updated rather quickly but AI has to train the models and will take longer time? Information that is CURRENT will be reflected more in traditional SEO than with LLMs?

[@djinn2772]

Agree with everything across the board. But, I think that the window for SEO professions is even narrower because any form of "How-To" content is better served by AI, period. Whether it requires expertise or not. In fact, the more expertise is required, the more AI shines. With AI, you can get succinct step by step instructions to a problem, hone in on any step you don't understand, and ask for explanations or workarounds, and even have the AI interact with your problem directly. The way it fixes code (an expert topic) is a good example for that. And that's just the early stages, I'm sure we're not far off having augmented reality and image recognition baked into AI to enhance how we can communicate with it, and how it feeds answers to us. You can put as much quality you want into your content, but you can't beat the interactivity and back-and-forth the AI provides.

[@AhrefsCom]

Thanks for sharing your thoughts :) -Helen

[@sai_ai-z1c]

This video is very much needed! The amount of excitement surrounding AI in SEO has been huge.SmythOS might be used to evaluate AI-generated content for SEO efficacy is of special interest to me. It was creating AI agents, bots, Automation, etc., #SmythOS #aitools

[@neelamjain4562]

I am trying to find screaming frog course by ahref recommend by chatgpt. Can't find😅

[@saikatehossain9366]

Best informative video about AI I have watched till now. Thank you.

[@AhrefsCom]

Thanks for watching! -Helen

[@timbucciarelli1726]

Nailed it! So much good insight here in an approachable form. Thanks!

[@AhrefsCom]

Thanks for watching :) -Helen

[@MdAkashTube369]

Niche thumbnail Sam.

[@kenhtinhthuc]

AI has been evolving very fast recently. People are predicted to use AI agents for content search and discovery, drammatically reducing the number of querries. Goole might change their ranking algorithm accordingly. E.g. "experience" can be reproduced by LLMs (prompt: "act as..." ).

[@AhrefsCom]

Well, an actor can act as a surgeon but would you let this actor to do the surgery on you? -Helen

[@KekeliBuckner]

Great video Sam,It got me thinking about how AI is becoming more mainstream, and honestly, I think it's a pretty cool thing. It's a game-changer because it saves us so much time on those boring article tasks. Now we SEO folks can focus on creating more detailed, exciting, and real-life content that requires research and maybe even some travel adventures. The future is looking super exciting, but I do have a small worry for the next generation of SEO professionals. With AI doing a lot of the heavy lifting, they might miss out on the foundational stuff like keyword research and other important SEO tasks. It's like they'll be doing SEO without fully grasping the basics because AI will handle it all. That could make those foundational skills seem a bit redundant down the line. But hey, overall, I'm optimistic and pumped about what lies ahead. We just need to make sure that the next generation gets a solid understanding of the foundations, so they can adapt and make smart decisions as AI continues to advance. Just my thoughts and ironically this was edited by Chat GPT😂

[@MdUmarFaruk-vg9yc]

😮😂

[@tomyandreas2904]

BROTHER 🤣🤣🤣🤣

[@AhrefsCom]

Nice comment and looks like ChatGPT did well :) -Helen

[@hellocourage]

Love the new video format. :) So has ahrefs search engine being impacted by AI too?

[@jimmysanfilippo7014]

Where can I get that hoodie from?

[@MariaBelenSeyssInquart]

In the countries where AI is more advanced, that did not happen. We don´t see that websites disappeared or anything. AI takes information from existing content in the web.

[@AhrefsCom]

👍

[@KeywordManagement]

Great take and some good pointers. You earned a subscriber.

[@AhrefsCom]

Happy to hear that! And welcome 🖖 -Helen

[@nikyabodigital]

Ads will become even smarter because they now have an AI that could understand language. Won't be surprise if they add, Ads responses on top of chat before the actual response. But as for seo, blogging and adsense. Really hard to tell. Since bing chat, i have never ever used Google search again. These chatbots could just understand what I'm looking for and provides it swiftly.

[@AhrefsCom]

Thanks for sharing your experience! -Helen

[@jorgeegrojjorge]

Fantastic content as usual Sam!

[@AhrefsCom]

Glad you enjoyed it ✌ -Helen

[@carkawalakhatulistiwa]

What you think about gpt 4+ plug-in and auto gpt. Or next gpt5 ? .

[@hobbyturystaSEO]

Is beginning of super intelligence seo expert - one seo expert with gtp4 can do more than 33 online marketing students

[@AhrefsCom]

Never tried to count :) -Helen

[@ThomasTomiczek]

AI can not get real world experience - ok, agreed. But it can get all the experience that people publish about. Travel articles? What about training it with every travel blog and travel journal and tourist marketing a team can get their hand on. Here is a hint: between that and the reviews on sites there is little an AI can not summarize and then spit out as their own experience. Nothing is uniquely new in this field. Same with product reviews. i t does not matter that the AI has the experience as long as it can demonstrate experience. And how would google know the difference? We are now on a point where AI can be used to prepare the training data for AI - which means we get into the territory of computers making computers better.

[@MartinZanichelli]

I don´t think that people wants to read some text artificially generated about the best hotels or travel spots instead of reading a real persn experience. Even if the AI content is accurate, what is not right now. It is just taking what is already in the web and that does not add much. You will get indexed, but I don´t think AI can rank better than a travel blog like the Booking blog or Trip Advisor.

[@wonmoreminute]

​@@MartinZanichelli It's not about a real travel blog outranking a booking blog, Trip Advisor, or another site with AI content. It's about whether people go to any of those sites at all. ChatGPT already has an Expedia plugin coming out that will book your entire trip for you. It has a web browser plugin as well that will be able to answer any question you have about the trip and give you the same answers you're going to get from any website. There are also Chrome and Edge plugins that will summarize the current page for you and provide conversational Q&A about it. And I suspect before the year is over, Google will have something, possibly their new search engine, that will have all of these capabilities as well and more that we can't even think of yet.

[@djinn2772]

@@wonmoreminute agreed. I get a sense that there's a hyperfocus on how search is in its current state and on making judgments of AI vs Humans within that context. But that's missing the big picture. I would rather travel from Texas to New York on a purebred horse than an old mule. But, at the end of the day, I'm definitely taking a plane.

[@legacyXplore]

I think your spot on. I don’t want to be negative because I know so many people have SEO as the cornerstone of their income generation one way “affiliates” or another “digital marketing SEO providers”. It’s literally just out of the box and look what it’s doing! Maybe more of a problem for Google is back engineering their EXACT algorithms for search results will be child’s play. You put in the top 5 for millions of serps and they will 100% work backwards and know exactly how and why everything ranks where it does. Now there is a difference between that and what we got now. Now it’s a very educated guess from very talented people that do have the human equivalent of back testing to learn from etc…. and have became close to knowing. But we still have so much that is unknown. What happens then? So fascinating. I tell you one thing when that does happen anything in the mix that you need to rank that involves time like domains age etc will have values thar skyrocket! Because in theory those items should be the only thing holding back from instant placement if someone has the real true algorithms. Makes me want to do nothing but buy domains and treat them like fine wine. The premiums will be disgusting

[@Jamesrwatsonx]

@@MartinZanichelli how’s the guy that made the video not going to reply on such a good comment yet like a reply that still doesn’t really address the comment? This reply is irrelevant if Google decides to show what it wants. Dummies

[@kieranproven4874]

Love the intro dude. I gave Bard a run ... He got dropped on his CPU a few times.

[@AhrefsCom]

🙃

[@Xhivam]

AI can never replace human work!

[@ThomasTomiczek]

Ah, those stupid statements. Look up the definition of NEVER. See, cars will NEVER replace the horse carriage. What about 100 years?

[@dennis4248]

It already has and this is the Windows 3.1 version of it 👀

[@manojmaitydm]

SOmetime accepting the reality is hard.

[@hemantraman76]

​@@manojmaitydmhello sir

[@jessecunninghamv]

I’d love to find a video editor like how you had that edited. Great work. Love the thumbnail too.

[@AhrefsCom]

Thanks! Our video team is the best ☺ -Helen

[@igorgorbenko1688]

this will be the year of voice search for real this time, idc what anyone else says

[@AhrefsCom]

😂

[@brandonjoseph3422]

Beautifully explained. Thank you

[@AhrefsCom]

Glad you liked it! 🙌 -Helen

[@KLIKSocial]

Always liked your content, Sam, but I think you're wrong this time. Auto-GPT other autonomous agents leveraging Langchain libraries do an incredible job researching, collating, and creating new content. It's spooky watching the agents thoughtfully consider, search by itself, digest, take action, download software, assess, take more action, and then deliver. I say 3 years before everything changes, big time.

[@AhrefsCom]

We'll see 🖖 -Helen

[@V.Rashad]

The Modern Technology is killing Creativity, This Trend needs to stop 📵

[@donnieamz2938]

I am sorry but I have to disagree. I got early access to google new search experience where generative AI answer takes your entire screen. the blue links will be pushed down further. it's not the same at all with the snippet answers that you mentioned in the video because those snippets only took half (or even one-third) of your screen, and the same snippet still provides URL to the top ranking, while generative AI does not provide any URL except on the right columns (and even this, I highly suspect Google will replace them with ads). What matters about SEO is visibility. If your blue link is placed way down below the generative AI answer, most users won't bother to scroll down just to click your website URL, and that will greatly decrease the CTR. Sure, you can say SEO won't be dead, but if the potential traffic to get from SEO will be far lower, you have to start wondering, is it even worth it anymore? You might be able to get more traffic from the likes of twitter and even TikTok nowadays

[@AhrefsCom]

We'll see! Thanks for sharing your thoughts anyway 🙏 -Helen

[@EducatorShrikant]

So new peoples should learn seo or not?

[@snehilprakash5717]

My website got doomed due to Chatgpt Content on 19th April. I had an active website with a blog with consistently good organic traffic. Then, on the 18th of April, I pushed 2 subdomains on that website with buddyboss forum with all content in Q&A format with questions taken from Quora and answers where written with the help of Chatgpt. [Copy paste]. From 19th April 2023 till today 24th May 2023, my website dropped more than 80% in organic traffic from Google. Bing search traffic is still increasing but Google has already started deindexing pages that were earlier ranking on top.

[@BicycleFunk]

Hopefully AI does kill SEOs because they have effectively ruined the internet. You can hardly find what you want these days because SEOs have gotten so good at pushing content, whether or not you have interest. Another beautiful system destroyed in the name of capital.

[@ArshRamgarhia]

make a video on generative ai

[@alexway303]

I think you, guys, need to hurry up with releasing Yep. So we, as content creators, can include Google, Bing and OpenAI to the list of bad bots and block on a server level :)

[@AhrefsCom]

Try yep.com/ ;) -Helen

[@alexway303]

@@AhrefsCom Ah, beta is live. Cool. But currently your AI is recognized the content of my website in a pretty funny way :)

[@Samex4rill]

So Sam, was this video script written by CHATGPT? 😅

[@AhrefsCom]

Was it that bad? 😅 -Sam

[@Samex4rill]

@@AhrefsCom sound so much like AI gave you this info to relay to us so we don't feel so much threatened while it actually took over underground! 🤣🤣🤣 Just kidding man, this is so on point and I totally agree with everything you said in this video. Big fan over here ❤️💜

[@911aDay]

I'm a bit fan of analogies, good stuff here, but comparing voice search to the protentional impact AI and Google's AI overview is not even close...

[@AhrefsCom]

You can always come up with your own analogies from the world of SEO :) -Helen

[@gabrielastankevic1569]

But isn't there a risk that Google won't rank your content if it's detected as AI-written?

[@AhrefsCom]

There is such a risk, right. -Helen

[@seoexpertsandyrowley6598]

If AI is the end of SEO, it is also the end of all SEO tools? I say, SEO will always evolve....AI or what ever comes next. Us SEO experts are a scrappy bunch and will figure out what is next. #seo 😋

[@SpookySkeletons]

Of course it is good for content quality to improve. But This makes the entry impossible. You can't start a blog and gain traffic over time. These times seem to be over. We started out in 2021 got around 50k views per day with news articles and guides on how to XY. Thing is, we can't produce much unique content. That stuff will never be found or read by anyone. No one links to you, even when they clearly use you as their source. So building up a new domain will be definetely impossible with SGE.

[@denniszenanywhere]

After a decade of Seo, I learned a couple of things. It doesn’t work if you don’t do Sem.

[@Nelson7r]

What is SEM...?

[@denniszenanywhere]

@@Nelson7r search engine marketing

[@Nelson7r]

@@denniszenanywhere so you mean doing marketing on websites...?

[@AhrefsCom]

@nelsonramirez5289 SEM is more about PPC ads. We have a video about SEO vs. SEM: kzbin.info/www/bejne/jGOulZ9vgNqbn9E hope it helps :) -Helen

[@GLH369trh]

It's because of movies that people are over hyping AI.

[@AhrefsCom]

🙃

[@meryamle6270]

Your content is GOLD, Sam 🤩🤩🤩 If you could recommend ONE Digital Marketing book for 2023, what would that be? Please answer me, I need your opinion on this 🙏🙏

[@viewer9999]

awesome video, thanks

[@AhrefsCom]

Thank you for watching! -Helen

[@varunkumarriatseoandreviewGuy]

awesome sir !!😌😋

[@stefanjohansson2373]

It’s easy to downplay AI just because it’s maybe on a low level today, but ignoring it’s powers in SEO is stupid. Automation and AI is an enormous area that we can learn and adapt to or cry when the competitors did. 😂

[@AhrefsCom]

And no one is ignoring it :) -Helen

[@webpresent]

This man will always downplay AI because his platform is not ready for the new AI paradygm. The more he will make people stay old fashion the more his platform will make money. But do not make mistake AI will be the foundation of search and internet. There is no way back.

[@AhrefsCom]

🙃

[@RykerFreegeld]

So basically: YES. If you're a writer, blogger or human SEO, you'd better start learning to code. Oh, wait....

[@mdshahidulislam7484]

You spoke of some undeniable facts. Explanation is perfect as you didn't emphasized biasedly.

[@AhrefsCom]

Thanks! :) -Helen

[@SwapanKumar]

I always prefer human written content and its work for lifetime. Yes I am taking ideas from AI tools only.

[@wonmoreminute]

Calling ChatGPT (particularly GPT- 4) voice search 2.0 is incredibly naïve. That's like comparing a car with no wheels on blocks to the car you drive every day. One of them works and the other doesn't. Going from voice search to GPT-4 is not a mild version upgrade, or any version upgrade. It's a new species, literally. One is just a dumb, clunky, awkward interface to existing search. The other passes exams 99% of people can't even pass, can run software with APIs and plugins, and has the potential to be in everyone's ear like Scarlett Johansson in HER.

[@AhrefsCom]

Did you watch the rest of the video? :) -Sam

[@wonmoreminute]

@@AhrefsCom I did, yes. My comment was agreeing with you on this point because I've seen this false comparison made before. Probably as you have. We're on the same page.

[@ShahriarKabir339797]

Thanks

[@AhrefsCom]

No problem :) -Helen

[@ghostofyou6468]

25 yrs later

[@UttomRoyy]

Great Good video

[@AhrefsCom]

Glad you enjoyed it :) -Helen

[@yuriykabanets7665]

Cool!

[@AhrefsCom]

🙌

[@carkawalakhatulistiwa]

all work that uses a computer can definitely be automated by AI

[@AhrefsCom]

To a certain extent now, yes :) -Helen

[@cherry8982]

time to robot and remote,...

[@Nadir-Ul-Kaysar-Handsome-VA]

SEO will never dead because it's all about search box where we do queries. AI won't able to do that.

[@SoulpunkTVshow]

Until we arrive at predictive SEO where AI is delivering the info you need at the right moment before you even ask. We'll get there.

[@Nadir-Ul-Kaysar-Handsome-VA]

​@@SoulpunkTVshow Funny fact is AI search database for you to do SEO from search queries which optimized by SEO experts. lol So, SEO won't be dead.

[@wonmoreminute]

I'm not sure what you mean. AI IS the search box. Every time we type something into a search box, we're asking an algorithm to give us an answer. As long as the answer remains a page of blue links we'll be okay. But that's up to Bing, Google, and user behavior and very little to do with AI at this point. GPT-4 (especially once connected to the web) will be more than capable of handing most queries. So it's not a matter of AI killing SEO. It already can for the most part. Now it's just a matter of how Google and Bing implement it, and how people use it. And the argument that AI can't create new content has nothing to do with whether people use it as their search engine (daily assistant, companion, or whatever) or not. If they do, traffic on sites will drop and people will stop creating new content for the web. So, we all lose. But it wouldn't be the first time people did something against their better long-term interests.

[@Nadir-Ul-Kaysar-Handsome-VA]

@@wonmoreminute about ai, requires data. Let's say you told ai to give you tips about how to make website indexing fast. Gpt will collect data on the highest success rate content which has well-optimized, plagiarism checked, and good review and then AI bakes its way and bring it on your table. How because those content was optimized by the SEO guy properly. Same as other niches.

[@wonmoreminute]

@@Nadir-Ul-Kaysar-Handsome-VAI don't know about you, but I don't have time to spend hours, in some cases days as I do now, to create content optimized for search just so AI can bake it and put on someone's table. I, and most SEOs, do what we do so that people consume our content as it was written, already baked. I can't afford to spend my days shopping for ingredients and doing the food prep just so AI can prepare the finished meal and get all the credit. In other words, it doesn't matter if AI needs data. If people are not financially compensated for supplying that data, they'll be swapping out their keyboards for work boots to put food on their table. They won't have time to provide data. Again, this has nothing to do with AI at this point, or what AI needs. All we're waiting for now are the new search tools and how people use them. For example, there is no way that multiple companies are not right now working on a personal AI assistant like Jarvis that everyone will have in their ear. That's the holy grail of capturing consumer attention and loyalty. And anyone who has used GPT-4 on a daily basis knows how natural the conversation can be and how good a teacher it can be. As it continues to learn and token counts increase, it's going to be very hard to create content that can compete. People just won't consume content the way they do anymore. Yesterday I was signing up for a new tool and instead of going through the terms to understand the commercial rights and who maintained ownership of the content it helps create, I just copied the terms, gave to to GPT-4 and asked it questions. I think that's how most people will increasingly choose to consume content (minus the copy and paste), and the unfortunate result is that content creators can't monetize that.

[@brightbiographies9139]

😮

[@motivasmr0]

Anyone offering seo internship?

[@EthanGoes]

Boy this isn't aging well

[@AhrefsCom]

😅

[@carkawalakhatulistiwa]

What you think about universal basic income?😎

[@cameredith0]

I program AI, seo and many other fields will be a thing of the past. so easy to wipe out a whole industry

[@AhrefsCom]

We'll see :) -Helen

[@cameredith0]

@@AhrefsCom and googles keynote yesterday should exactly what I was talking about. good luck

[@bardsamok9221]

Ai should replace this timewasting vapid filler content with memes. AI gods please save us from these empty redundant KZbin videos.

[@user-lb9ew4hr4z]

No their writing isn't actually very good. They also get a lot of things wrong too.

[@AI-Consultant]

crappy editing, why cross out the slides with black ink, doh