NBA Coaches - Autism Acceptance Campaign - "To The Max" - Custom Designed Shoes

In December of 2023, Coach Morrison, through the help of the NBA Coaches Association, organized an activation campaign for the NBA’s Autism Acceptance Month. In order to create awareness around Autism Acceptance, Morrison took charge with an idea to outfit the NBA Head Coaches with custom Autism themed decorated Nike sneakers. Morrison secured a popular sneaker artist, with experience designing the NFL’s “My Cause, My Cleats” campaign. The sneakers were worn by Coaches across the league from April 2 - 7, were then autographed, and will be auctioned in May 2024, with all proceeds to provide support, resources, and assistance to individuals and families living with autism spectrum disorder (ASD).