NBC 1980 (Proud as a Peacock)

Click the link below to watch the "We're Loud" parody version of NBC's 1980 "Proud as a Peacock" image campaign:
• Parody | NBC 1980 (We'...
NBC fall 1980 program lineup.
NBC Saturday Night
800pm - Barbara Mandrell
900pm - NBC Saturday Night at the Movies
NBC Sunday Night
700pm - Disney's Wonderful World
800pm - CHiPs
900pm - The Big Event
NBC Monday Night
800pm - Little House on the Prairie
900pm - NBC Monday Night at the Movies
NBC Tuesday Night
800pm - Lobo
900pm - Local Affiliate Programming
1000pm - The Steve Allen Comedy Hour
NBC Wednesday Night
800pm - Real People
900pm - Diff'rent Strokes
930pm - The Facts of Life
1000pm - Quincy, M.E.
NBC Thursday Night
800pm - Games People Play
900pm - NBC Thursday Night at the Movies
NBC Friday Night
800pm - Marie
900pm - Number 96
1000pm - NBC Magazine with David Brinkley

[@corduerorose9747]

RIP mr luther vandross for the introduction 😃✊😁

[@pinklemonadeanimations]

X_X

[@richardbiggie]

💀

[@debfan74]

NBC, CBS and ABC often did such great jingles back in the days, now these networks don't go out like this anymore, times were so different back then

[@Attmay]

Eventually, they figured out how to make the shows as good as the promos. Now they can’t make either the shows or the promos interesting or memorable as new technology stole their thunder twice.

[@NYCKNP]

0:33 still surreal that Disney had a history with NBC before parting ways to acquire ABC

[@SantiagoRevecoLepeReborn]

Which explains the thumbnail.

[@Attmay]

Considering they’ve owned ABC for almost 30 years, most people who don’t remember pre-ABC Disney might not be aware that their longest association with a single network before that was the 20 years the anthology show was on NBC. The reason they bought ABC was because NBC wasn’t for sale and somebody else bought CBS. Back in the 1950s, though, Walt Disney did not leave ABC on good terms with the network; for one thing, he thought they were behind the times technologically because they were the last to become a full color network.

[@danielslade9485]

Finally a high quality version of the promo!

[@rodellrellin4228]

I just seen you in the comment

[@leobertoalbano]

Channel 3, Proud As A Peacock. KVBC Channel 3. NBC For Las Vegas, Nevada. Las Vegas & You.

[@leobertoalbano]

Merry Christmas From NBC. We're Proud As A Peacock This Holiday Season.

[@JerryOrbachFan]

I was in preschool in 1980. In a few months I will be 48. Where the hell did the time go? 🥴🤯😲

[@leobertoalbano]

Happy 1981 From NBC. We're Proud As A Peacock This New Year.

[@leobertoalbano]

Channel 5, Proud As A Peacock. Happy 4th Of July From KFYR-TV Channel 5. Your NBC Station In Bismarck, North Dakota.

[@leobertoalbano]

KPNX Channel 12. Your NBC Station In Phoenix And Mesa, Arizona. Channel 12, Proud As A Peacock.

[@josebro352]

Why couldn't things have stayed this way? Look at all those people living happily in the moment without phones or social media.

[@leobertoalbano]

Channel 4, Proud As A Peacock. Happy 4th Of July From KVOA-TV Channel 4. Your NBC Station In Tucson, Arizona.

[@leobertoalbano]

14 Country, Proud As A Peacock. WFIE-TV Channel 14. You're In 14 Country. NBC For Evansville, Indiana. Also Serving Henderson And Owensboro, Kentucky.

[@leobertoalbano]

The Big Country Is Proud As A Peacock. KRBC-TV Channel 9. The Big Country Proud As A Peacock. NBC Television Network For Abilene, Texas.

[@DeAngeloStevens]

1980 Babies to start the 80's with Judy Winslow, Jennifer "Jenny" Foxworth, Tiffany Lords, Rebecca Chambers, Tea Gardner, Yugi Muto, Seto Kaiba, Marik Ishtar, Matt Camden, Fernando Guerrero, Topanga Lawrence, Mira

[@leobertoalbano]

KMJ, Proud As A Peacock. Merry Christmas From KMJ-TV Channel 24. NBC For Fresno, California.

[@DVSyoutube]

When NBC continued its 3rd-rated network status during the reign of Fred Silverman.

[@leobertoalbano]

KTIV Channel 4. Channel 4, Proud As A Peacock. Your NBC Station Serving Sioux City, Iowa.

[@leobertoalbano]

WVIT Channel 30. Your NBC Station In New Britain, Connecticut. Channel 30, Proud As A Peacock.

[@JermaineMack-tn8vv]

Some of All the Great NBC Daytime Game Shows and Soap Operas that are all part of NBC's 1980-81 Daytime Line Up Las Vegas Gambit Blockbusters Wheel of Fortune Password Plus Card Sharks The Doctors Days of Our Lives Another World Texas

[@leobertoalbano]

KING-TV, Proud As A Peacock. KING-TV Channel 5. Your NBC Station In Seattle, Washington.

[@leobertoalbano]

This Is WDIV-TV Channel 4. Your NBC Station In Detroit, Michigan. Detroit's 4, Proud As A Peacock. Go 4 It!.

[@leobertoalbano]

Channel 4, Proud As A Peacock. Happy Thanksgiving From WAVE-TV Channel 3. NBC For Louisville, Kentucky.

[@leobertoalbano]

WPSD-TV Channel 6. Your NBC Station In Paducah, Kentucky. TV 6, Proud As A Peacock.

[@leobertoalbano]

TV 3, Proud As A Peacock. WRCB Channel 3. Your NBC Station In Chattanooga, Tennessee.

[@leobertoalbano]

You're Watching KYW-TV Channel 3. Your NBC Station In Philadelphia, Pennsylvania. Channel 3, Proud As A Peacock.

[@kmart3697]

Now CBS PHILADELPHIA

[@leobertoalbano]

WMTV, Proud As A Peacock. WMTV Channel 15. Your NBC Station In Madison, Wisconsin.

[@leobertoalbano]

KSDK Channel 5. Your NBC Station In St. Louis, Missouri. TV 5, Proud As A Peacock.

[@DeAngeloStevens]

11 Alive Proud as a Peacock WXIA-TV Atlanta, Georgia. After WSB switched with ABC and WXIA switched with NBC.

[@leobertoalbano]

Channel 8, Proud As A Peacock. KGW-TV Channel 8. Your NBC Station In Portland, Oregon.

[@leobertoalbano]

KPRC-TV, Proud As A Peacock. KPRC-TV Channel 2. Your NBC Station In Houston, Texas.

[@revinhatol]

41, Proud as a Peacock WCWB-TV Macon, Georgia

[@kmart3697]

Now WMGT

[@leobertoalbano]

KTVY Channel 4. Your NBC Station In Oklahoma City, Oklahoma. Action 4, Proud As A Peacock.

[@17z483]

Shimmer and Shine Summer Festival 2000 (Proud as a Peacock)

[@HelloooThere]

NBC was beginning to turn around at this point. Fred Silverman was noted for his troubles at NBC but he certainly set the stage for the excitement that NBC was known for in the mid 80's.

[@chantingmammal]

At the time, Brandon Tartikoff was appointed President of NBC Entertainment in January 1980 replacing Mike Weinblatt, He would later turn NBC from third place to first place with the help of Grant Tinker, who replaced Silverman in July 1981, and Bob Wright, who replaced Tinker in 1986. Tartikoff would remain as the president of NBC Entertainment until 1991 when he was replaced by Warren Littlefield.

[@Attmay]

Kathy Bates chewed out Littlefield good in *The Late Shift* where she played Jay Leno‘s agent Helen Kushnick. He deserved it for more than just his mishandling of the Carson succession debacle. He deserved it for plagiarizing *Living Single* specifically to take POC out of it. The timing of Brandon Tartikoff’s departure could not have been better. He bowed out right before Johnny did and when the shows that built his legacy were about ready to come to a close.

[@chantingmammal]

@@Attmay Fred Silverman (1978-81) - Chairman and CEO during the time, criticized for failing to turn around NBC’s performance, Left NBC on June 30th 1981 and was replaced by Grant Tinker. Richard Salant (1979-84) - Vice Chairman of the Board, who would have been involved in overseeing NBC’s strategy and might be included in the song’s satirical critique, became General Adviser to NBC in August 1981 before retiring in 1984. Irwin S. Segelstein (1976- 8?) - President of NBC-TV until June 1980, returning to a leadership role in August 1981 as the Vice Chairman of the Board. Robert Mulholland (1961-84) - President of NBC-TV since June 1980, became president of NBC in August 1981. Brandon Tartikoff (1977-91) - President of NBC Entertainment from January 16th 1980 to June 1990, stayed at NBC heading the NBC Entertainment group from June 1990 to July 1st 1991 when He moved to Paramount Pictures, Tartikoff played a significant role in programming and would have been part of the response to the network’s challenges. Perry Lafferty (1979-9?) - Senior Vice President of Programming and Talent, involved in shaping the network’s programming during this period. Warren Littlefield (1979-98) - Vice President of Current Comedy Programming, crucial in developing comedy shows for the network, Later became President of NBC Entertainment in 1990. Dick Ebersol (1974-2011) - Vice President of Late Night Programming, known for his work on "Saturday Night Live.", later became the president of NBC Sports in 1989, a role that lasted until 2011. Arthur Watson (1979-89) - President of NBC Sports, overseeing the sports division. Bill Small (1979-82) - President of NBC News, overseeing news programming. Raymond Timothy (1954-88) - Head of Affiliate Relations at NBC from 1977-81, became President of NBC-TV in August 1981. These were NBC Executives who were blamed for keeping NBC third place back in 1979-81, these people (sans Silverman) helped NBC get it's groove back with Cheers, Family Ties, Cosby Show, etc which led NBC to be second place in 1984/85, and first place in 1985/86, NBC was first place until 2004.

[@leobertoalbano]

Channel 2, Proud As A Peacock. KUTV Channel 2. Your NBC Station In Salt Lake City, Utah.

[@leobertoalbano]

You're Watching WBZ-TV Channel 4. Your NBC Station In Boston, Massachusetts. WBZ, Proud As A Peacock. We're One 4 All On WBZ-TV.

[@1985OldSkool]

WBZ-TV became a CBS owned-and-operated station in 1995.

[@leobertoalbano]

WALA-TV Channel 10. Your NBC Station In Mobile, Alabama And Pensacola, Florida. Also Serving Fort Walton Beach, Florida. Turn To 10, Proud As A Peacock.

[@leobertoalbano]

WSFA-TV Channel 12. Your NBC Station In Montgomery, Alabama. Channel 12, Proud As A Peacock.

[@leobertoalbano]

KTVB Channel 7. Your NBC Station In Boise, Idaho. Channel 7, Proud As A Peacock.

[@leobertoalbano]

Channel 4, Proud As A Peacock. WNBC-TV Channel 4. Your Flagship NBC Station In New York City.

[@leobertoalbano]

WJAR-TV Channel 10. Your NBC Station In Providence, Rhode Island And New Bedford, Massachusetts. Channel 10, Proud As A Peacock.

[@leobertoalbano]

TV 6, Proud As A Peacock. The Television Voice Of Louisiana. WDSU-TV Channel 6. NBC For New Orleans, Louisiana.

[@richardbiggie]

0:33 mickey dies Also: I’m Doing An AI Cover Of The LOUD Parody

[@leobertoalbano]

WFLA-TV Channel 8. Your NBC Station Serving Tampa And St. Petersburg, Florida. TV 8, Proud As A Peacock. The Look...Alive.

[@leobertoalbano]

WIIC-TV Channel 11. Your NBC Station In Pittsburgh, Pennsylvania. Channel 11, Proud As A Peacock.

[@kurttoy5035]

In 1980 Channel 11 was still WIIC. The call letter change took effect the following April 20th.

[@jermainemack3660]

Some of the great NBC Saturday Morning Cartoons when they made it's debuted on Saturday September 27'th , November 8'th and November 22'nd 1980 The Godzilla/Hong Kong Phooey Hour The Flintstone Comedy Show Batman and the Super 7

[@dylanlavina2233]

Don’t Forget About The Mickey Mouse Shorts Since They Appeared Right In The Middle Of This Video

[@VBaskin2010]

And The Krofft SuperStar Hour too of course!

[@leobertoalbano]

TV 4, Proud As A Peacock On WDAF-TV Channel 4. Your NBC Station In Kansas City, Missouri.

[@1985OldSkool]

WDAF-TV is now Fox4 Kansas City (owned-and-operated by Fox from 1997 until 2008)

[@screamy5268]

0:59

[@VBaskin2010]

Say is that the late great Luther Vandross singing about NBC's 1980 season?

[@TheRenard10]

Yes it is

[@VBaskin2010]

@@TheRenard10 I Knew it.

[@sherryhannah498]

Vaughn Baskin I love Luther he a great singer

[@elrashopred]

0:33 Holy Shit!!! Is That Mickey!?!

[@dylanlavina2233]

Yes it was, keep in mind that this was a time before Disney Channel or the acquisition of ABC by the Walt Disney Company, so basically all of the major TV networks can easily air the Mickey Mouse shorts, with Disney’s permission of course.

[@Attmay]

@@dylanlavina2233 this was the 20th and last consecutive year that the Disney anthology show was on Sunday night. Next year, CBS would take it out of guilt for beating it in the ratings once they put *60 Minutes* on directly against it and turned Sunday at 7:00 PM into the Sunday Night Death Slot. Even moving the show to Saturday couldn’t save it.

[@robertorick6383]

Yup, that's Mickey. Disney still had a deal with NBC since 1961 to show Disney related cartoons & movies on NBC's schedule (As either "The Wonderful world Of Color" or "The Wonderful World Of Disney") years before they bought out ABC.

[@PuppyEntertainmentInc.]

Yeah!!!

[@ななし権兵衛-m3c]

bon curry!

[@terencetaylorsgameshowchan8870]

KNBC-TV Channel 4 Los Angeles area (Proud as a Peacock)

[@ななし権兵衛-m3c]

yuuri morishita = enraku san'yutei 5th

[@leobertoalbano]

WRGB Channel 6. Your NBC Station In Schenectady, Albany And Troy, New York. TV 6, Proud As A Peacock.

[@tallahasseetoons]

I saw MICKEEEEY

[@leobertoalbano]

You're Watching KRON-TV Channel 4. Your Bay Area's NBC Station Serving San Francisco, San Jose And Oakland, California. The Bay's 4, Proud As A Peacock.

[@1985OldSkool]

KRON-TV is now a MyNetworkTV affiliate.

[@leobertoalbano]

​@@1985OldSkoolKRON-TV Channel 4 Joins The CW As A Affiliated Station In 2023.

[@closetedhippie]

"bring on the dancing girls..."

[@Attmay]

Yet they still told Barbara Eden to cover up her navel!

[@JermaineMack-tn8vv]

Some of All the Great NBC Saturday Morning Cartoon Shows when it debuted on NBC on Saturday September 27'th, November 8'th and November 22'nd 1980 all part of NBC's 1980-81 Saturday Morning Line Up The Godzilla/Hong Kong Phooey Hour The Flintstone Comedy Show The Daffy Duck Show Batman and the Super 7 Jonny Quest The Jetsons Ask NBC News? Time Out

[@danielwalterbury9233]

Can you plz give us the lyrics, so we can read it in one piece? And no, I'm not talking about the infamous "We're LOUD" parody.

[@ApotheounSAK]

We're proud, uh huh, say it again! N B C. We're proud! We've got lots of style. Proud! We've gotta lot to smile about. Proud! In a special way, we're gonna light your nights, and fill your days, make you dance, make you sing, fill you in on everything, we're proud to be, yeah, N B C. We're proud! We're gonna jump and shout. Proud! We're gonna really knock you out. Proud! Of our brand new friends, and those you'd love to see again, make laugh, make you cry, make you see the reason why, we're proud to be, yeah, N B C. We're proud! Of our mysteries, so proud! We've got a lot of variety. Proud! We're gonna clown around and fill your ears with lots of sound, spread our wings and show you things, we sure got a lot, N B C proud as a peacock.

[@dotdeeanddelfilmcorporatio6518]

Daniel Walterbury is loud as a peacock

[@VBaskin2010]

@@ApotheounSAK Becaw!

[@Attmay]

Warren Littlefield did more damage to this network than Silverman could even dream of. “Must See TV” was mostly hype outside of *Seinfeld* and *Frasier.* The former was one of the last hits of the Tartikoff era and the latter a spinoff of one of its most acclaimed and popular shows. Littlefield was a simp and a schlockmeister. His taste in sitcoms was rotten, most of his dramas were nothing to write home about, and it’s under his watch that they ramped up commercials and started squeezing the credits into that tiny box that whisks by at an unreadable speed. He also mishandled Johnny Carson’s retirement. There’s a wonderful scene in the HBO movie of the Bill Carter book *The Late Show* where Kathy Bates (as Jay Leno’s agent, Helen Kushnick) chews him out for lowering the bar for the network after everything his predecessor had done to take them from last place to first. Maybe someday they will make Brandon Tartikoff’s book into a film.

[@davedyer2308]

@@VBaskin2010 Red ro BB ion

[@thephilippines1898]

Yes My Name Is "The Philippines"

[@Fire-my1pd]

How Is Mickey Here!? I Thought Nbc Was With Universal

[@thaivong6620]

They had Disney's specials before Disney bought ABC, which then meant that it all moved to that network afterwards.

[@Attmay]

At the time, the FCC did not allow movie studios to own networks. That’s why NBC would have to temporarily give up ownership of *Punky Brewster* in live-action when they decided it would be better off in first-run syndication instead of being at the mercy of not only *60 Minutes* but, coincidentally, *The Disney Sunday Movie* by that point when ABC brought it back with Michael Eisner as the new host. NBC went from having very few shows anybody wanted to watch to more shows than they knew what to do with in a very short time. The NBC/Universal deal occurred in the 2000s, by which time the FCC allowed movie studios to own networks, and NBC had regained the rights to the 44 Columbia Pictures Television *Punky* episodes so Shout! could complete their DVD releases that surprisingly outsold concurrent shows that got better ratings. At least we never got a show named after Fred Silverman‘s first crush! His first crush was probably Betty Crocker!

[@coloradodenver7660]

KOAA-TV Colorado Springs Proud As A Peacock! (Yes, It's I The US State Of Colorado)

[@ScoopNemeth]

KOA 4 Proud as a Peacock. KOA-TV Channel 4 Denver (now KCNC-TV and a CBS O&O)

[@ななし権兵衛-m3c]

anpanman television!

[@leobertoalbano]

WTHR, Proud As A Peacock. WTHR Channel 13. Your NBC Station In Indianapolis, Indiana.

[@kylecn623]

ATN!, We’re Proud of Seven! (Sydney, Australia 1981) TVW!, We’re Proud of Seven! (Perth, Australia 1981) HSV!, We’re Proud of Seven! (Melbourne, Australia 1981) BTQ!, We’re Proud of Seven! (Brisbane, Australia 1981) ADS!, We’re Proud of Seven! (Adelaide, Australia 1981) CTC!, IS YELLING AT SEVEN! (We’re Proud of Seven!) (Canberra, Australia 1981)

[@leobertoalbano]

WAFF Channel 48. Your NBC Station In Huntsville, Alabama. TV 48, Proud As A Peacock.

[@tommartin4089]

Fall Season For 1980 NBC Daytime Lineup 9:00 A.M. Las Vegas Gambit 9:30 A.M. Blockbusters 10:00 A.M. Wheel Of Fortune 10:30 A.M. Password Plus 11:00 A.M. Card Sharks

[@tyrese3745]

That’s for the Central Time Zone. On the East Coast, daytime programming on NBC starts one hour later. Oh, and don’t forget the Soaps: 12:30/11:30 - The Doctors 1:00/12 Noon - Days of Our Lives 2:00/1:00 - Another World 3:00/2:00 - Texas

[@Attmay]

Didn’t David Letterman also have his daytime show this year?

[@jerrygil1965]

Still the 70s

[@Attmay]

What we now know as “the 80s” didn’t really get into full swing until 1982. That was the first full year of MTV. That was when Michael Jackson released *Thriller.* It was when *ET* beat everything in sight at the box office. That was when Americans were putting their leisure suits in their attics and replacing them with Members Only jackets that they would turn around and trade in for lumberjack shirts a decade later.

[@screamy5268]

0:58

[@leobertoalbano]

Channel 5, Proud As A Peacock. KXAS-TV Channel 5. The Pioneer Television Station Of The Great Southwest. Your NBC Station In Fort Worth And Dallas, Texas.

[@notnok5595]

0:58

[@kascnef]

st peters proud as a peacock

[@leobertoalbano]

Channel 4, Proud As A Peacock. KNBC-TV Channel 4. Your NBC Station Serving Los Angeles, California.

[@leobertoalbano]

Channel 4, Proud As A Peacock. KMOL-TV Channel 4. Your NBC Station In San Antonio, Texas.

[@1985OldSkool]

KMOL is now NBC 17 in Victoria, Texas, after the station in the Alamo City went back to being WOAI-TV in 2002.

[@jetixthejetixguy493]

I Saw Mickey Mouse?

[@DisneyStudioNetwork]

Now he works at ABC

[@ななし権兵衛-m3c]

bon curry!

[@1985OldSkool]

Mickey Mouse went to CBS in 1981, and left there in '83. He came back to NBC later in the 80s, and has been with ABC since 1996.

[@Attmay]

He came back to ABC briefly from 1986 to 1988, making it harder for NBC to counterprogram against *60 Minutes* with the family-oriented sitcoms and dramas they tried because they knew the same audience would gravitate to Disney based on name recognition even if neither of them beat CBS. *Dateline NBC* was their admission that if you can’t beat them, join them. But it was hilarious to learn that the host of *To Catch a Predator* got busted for bouncing checks around the same time Ricky Schroder, whose sitcom *Silver Spoons* got sentenced to the Sunday night death slot after doing better but still not spectacular ratings on Saturday, got in trouble with the law.

[@kmart3697]

Channel 4 WDAF TV KANSAS CITY (now FOX) own by NEXSTAR MEDIA GROUP

[@1985OldSkool]

WDAF-TV, was a Fox owned-and-operated station from 1997 until 2008.

[@DeAngeloStevens]

13, Proud as a Peacock WVTM-TV Birmingham, Alabama

[@leobertoalbano]

You're Watching KOA-TV Channel 4. Your NBC Station Serving Denver, Colorado. Channel 4, Proud As A Peacock.

[@1985OldSkool]

KOA-TV became KCNC-TV a few years later, and is now a CBS owned-and-operated station (CBS4).

[@leobertoalbano]

11 Alive, Proud As A Peacock. WXIA-TV 11 Alive Channel 11. Your NBC Station In Atlanta, Georgia.

[@DeAngeloStevens]

NEW HOME FOR Atlanta's NBC affiliate while WSB-TV switch to ABC.

[@andrewscungio3200]

This is the original version of the song.

[@Attmay]

No, it isn’t. The original version was the one they used the year before this.

[@maryexstroughtonaire4244]

Is the female vocalist Patti Austin?

[@pinklemonadeanimations]

Yes. She Did Cupid By Fifty Fifty, Which Was The AI Cover.

[@Raquelpliego]

Mickey mouse in see again

[@thephilippines1898]

ABS-CBN! Proud As A Peacock!

[@pinklemonadeanimations]

gun

[@rodellrellin4228]

​@@pinklemonadeanimations...

[@LukeMascotFan04]

...machan

[@arlofirstchannel]

I need the letter of the song

[@marianapidlisetska4905]

з 12.09.1994 NBC став цілодобовим

[@sarahgonzalez993]

ABC NBC Pbs Fox