How TikTok took over NY’s Diamond District

Julia Azeroual buys $36,000 worth of watches in one day. Tyler Mikorski -- aka Vookum -- flips a watch in 30 minutes and makes $500. All around them, deals swirl. Welcome to New York’s Diamond District, an institution that has gone global across TikTok, KZbin and Instagram. Not for the faint hearted, this new generation of hustlers are making it big…or trying to.
In this week’s episode of Stay Tuned, we go behind closed doors to see what it takes to close a deal on 47th Street.
Stay Tuned is an NBC News brand dedicated to bringing the trusted, accurate, premium journalism to Gen Z News consumers. We think like our audience and highlight the stories that resonate and are relevant to them. Stay Tuned each week for new videos on Mondays.
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#DiamondDistrict #Jewelry #Watches

[@sagethealchemist]

Lol you know what I noticed? They just sell watches to each other like it goes from one seller to another seller By the time it gets to the customer, that's why the prices are so expensive lol

[@JTA8130LV]

More importantly, by the time it gets to the final buyer, the “origin” of this watch has legitimacy because it can’t be traced, Rolex should make known the watch list of stolen watches.

[@EricBishard]

​@@JTA8130LV they do.

[@Klonkus]

part of the reason why you see people like this going to prison so much

[@Bulvan123]

I think it has more to do with the cost of rent & doing business in a busy location in Manhattan.

[@xxgamextymexx9516]

Yea it’s a flip

[@imbowser]

They just sell to each other 😂

[@nikitabanks]

the customers is where they make the most money. they dont know watches

[@chrisburns143]

For every good deal on 47th you have 3-4 that will try to get you. Lots of Frankenstein watches sold in the diamond district.

[@marwaneelmghassil8628]

Good luck to our beautiful Moroccan girl Jul , she’s killing it , keep shining ✨

[@patrickprendergast9589]

jew

[@ycming]

her mouth is stinking

[@Channel-ml4qv]

@@patrickprendergast9589Moroccan Jew

[@gabrielakcan2191]

@@patrickprendergast9589😂

[@waynegardner2495]

Julia is new take over ❤

[@davew.7115]

All the people in this watch world realm on 47th are all beautiful human beings from the main players that bring the content down to all the unlocked characters from Benny to Walter giving the world a piece of their lives with this entertainment platform , You are a part of New York City that no one can ever take away from each one of you and is a world I can't imagine any one of you not being a part of , Couldn't get a more stellar cast on Broadway than the cast on 47th , All stay well and Safe ! Much appreciated .

[@auxmike718]

Her KZbin channel is fantastic!

[@JamieNiemeyer-tz7zy]

Thanks for the heads up really fun video love ❤️ jamie

[@onlyraphium]

👍😎 Nice work.

[@Jean_in_Stillness]

Wow . . Diamond District has changed in the last 40 years. Then again, so has the world.

[@justmeeagainn]

That's really deep. Thanks for sharing.

[@DeepDishPizza]

No one knows about my watch collection. I own watches that the watch market doesn’t even know I own. I plan to keep it that way. In 40 years only one person noticed one of the rare watches I wear.

[@et5895]

Then delete this comment. You just never know... Life is weird enough. Congratulations though, you sound awesome bc you're passionate! 😊

[@DeepDishPizza]

@@et5895 Why would I delete my comment? It’s true. No one knows what I have. I also have a massive sports card collection. No one knows I have these cards, rookies, 1 of 1s.

[@auxmike718]

I love Invictas too!

[@DeepDishPizza]

@@auxmike718 Huh?

[@andyl9766]

Like your attitudes. More power to you.

[@ameerhamza4046]

Hmm his camera man is good…

[@boader254]

That lady resold clothes, got laid off, now resells jewelry. What a talented individual!

[@patrickprendergast9589]

must be jew

[@auxmike718]

That’s right, she’s a mover and shaker, unlike you I suppose 🤷🏻‍♂️

[@patrickprendergast9589]

@@auxmike718 yes mike jentile the jews putdown imhappy for u that u are jew mike realy happy for u

[@bdbdhjejej7849]

What if they say every jewelry store in the diamond district 50% every store don't matter the price

[@korasavage3650]

Julia is Moroccan? WA DIMA MAGHRIIIIIIIB

[@RomanRevko-gx8bg]

she jew

[@Roznz]

Mosses needed to be featured for this video to be legit

[@appie776]

just here for juls

[@lastdays7855]

Please be careful lady

[@shahs3262]

99% of these people have 1 thing in common. Who else notices?

[@f1o18iwi9]

((()))

[@shahs3262]

​@@f1o18iwi9 correct!!

[@Bulvan123]

What is it?

[@patrickprendergast9589]

jew

[@Bulvan123]

​@@patrickprendergast9589 Do you also complain about the overrepresentation of Blacks in the NBA?

[@xxgamextymexx9516]

Yea doing good business that’s why they have them pretty chicks that sell🐱as well once you do good business with them, I work out here I see it all the time

[@coldsoldier313]

Crooks

[@chrissharkey9644]

Y’all should keep quiet and do the work with out showing others how!

[@indionopalez3716]

So ,they love to shew eashothers arce....

[@justmeeagainn]

Juls knows nothing. Ari does all the real work.

[@ramlalsolanki8596]

PRAISE THE LORD OHMY GOD GLORY HAALLELUIYA THANKS DEAR SIR MAY LORD AND GOD BLESS US THANKS HAPPY NEW YEAR CITY AJMER STATE RAJASTHAN INDIA

[@Walker983]

I would rather buy a watch from Ms. Azeroual then from some chap who looks like Smokey the Bear . . . 😺😺😺

[@boader254]

Why?

[@Buckseed]

She's not going to fvck you, Bro. 😂

[@BoboMcBooboy]

Because he believes he could get with her over smokey the bear... But he's got a better chance just settling for the bear 😝​@@boader254

[@BoboMcBooboy]

​Or he thinks he could flirt his way to ripping her off or something even dumber@@boader254

[@miss.conduct8083]

Whom I choose to do business with has nothing to do with how he or she looks. What I'm interested in is who has the most knowledge, who will be there for me after the sale - your answer is very shallow and sexist. *hard side eye*

[@boader254]

Dear lord that 30 year old woman has not aged well

[@Shtfstrategist]

Don't know why KZbin recommended this video to me.

[@guybeingaguy]

My iPhone tells me the time among other things. Just sayin’…..

[@jeffrandall4046]

Glad you figured that out…congrats!

[@justmeeagainn]

No class. Just sayin'.

[@ycming]

juls mouth is still stinking if anyone asks

[@patrickprendergast9589]

jew

[@jhrodriguez08]

Check her immigration papers first 😂

[@kristalraya730]

They won't

[@YM-kk6jv]

Check your brain and think before you troll

[@josmeproslonije724]

jews!

[@n3wt]

i get these channels all the time on my youtube shorts 🩳