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Can playful design stop people from littering? Hubbub's 'Talking Rubbish' bin took to central London to see whether the Fun Theory works.
Talking Rubbish is part of the 'Neat Streets' campaign that uses the latest thinking on behaviour change and awareness raising from around the world to trial a new approach to tackling littering on Villiers Street, Westminster.
FILMING: Story Culture, www.storyculture.co.uk
FEATURING: Ioglo, www.ioglo.com
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