Redesign Your Logo (2010 live backing video)

[@nb8817]

“Why does marketing feel like manipulation?” “Because it is.” - This song

[@scruffles3838]

Tho on a side note this song in specifically is based on a true event of this guy scamming Pepsi into paying him 100s of millions of dollars to resign their logo with this absolutely out of this world wacky document

[@łóęąśżź]

@@scruffles3838 lmao

[@ponderingypanda]

@@scruffles3838 Everyone should look at that paper it's so crazy like they were high while making it lol

[@franklin7213]

The meaning is just mocking the corporation that made this logo (it wasnt pepsi, cause pepsi bought it). They pulled off some nonsensical justifications for the price of the logo that they wanted to sell. It's not as if some gravity curves and geomagnetism lines made a product sell more. I think the only think they got right was the color and the appeal to every demographic (the logo doesn't indicate political bias by the company). And if you aren't retarded, you can easily avoid being manipulated by ads. All you need to do is hating all the ads and abandon an exaggerated consumist style of life. Most marketing works like manipulation if you're still a child, though.

[@thomask.98]

@@franklin7213 you are not immune to propaganda

[@illdie314]

"there's no longer language, only recognition" is so compelling and dystopic

[@TheGusst2Gamer]

Also "There's no more country, only corporate color"

[@fnytnqsladcgqlefzcqxlzlcgj9220]

This is almost like a prophetic piece of art looking back on it

[@tealfeline]

the “are they even human” part is so cool tbh

[@craftynest3435]

Cool pfp m8

[@tealfeline]

@@craftynest3435 thanks

[@cheekybananaboy3361]

you say that like every part of this isnt so cool

[@enbymina]

sent a chill down my spine honestly

[@9at0]

don't you guys have phones?

[@technocarp]

I love "say goodbye to conflict, that design's rejected" as it implies that they're not avoiding appealing to conflict because it's immoral, but because there's another design that's simply better, suggesting they would totally go down that route if it was profitable

[@irisinthedarkworld]

yeah exactly

[@qwertyuiop.lkjhgfdsa]

damn

[@AmbroseFluff]

Cause it's true - they would XD Great comment btw, I'd thought the same thing lol

[@zadovrus1624]

Looks like it's becoming more and more profitable :(

[@runeanonymous9760]

Isn’t that just enlightened self interest? Which, in an ideal world (not our own) capitalism would be serving? Discarding something immoral for practical reasons, rather than moral ones, is usually better- people are simpler and more selfish than they like to think, and we’re largely a product of our environments- it’s much easier for someone in Israel to stay kosher, or someone in Tibet to stay vegan, than, say, someone in a nowhere town in Flyover Country, USA. A good society isn’t one where everyone chooses to be good- it’s one where it’s easier to be good than not.

[@deadly-lama]

Never realized that song was this old, still relevant with how companies speak

[@donov25]

Have you read the pepsi document?

[@spindexter3732]

MegaLUL

[@WDC_OSA]

@@donov25 the pepsi logo is briefly in this video, so I'm betting that Neil did. It may be the inspiration for this whole song, since it's such a bizarre read.

[@trentreznor100]

hi

[@donov25]

@@WDC_OSA Neil has confirmed it is.

[@chrxstt]

I honestly wouldn’t even be surprised if this was a video that was shown to Pepsi executives cause man was that document crazy

[@tremen151]

Someone made a fan video of this song based on that Pepsi logo, I’d recommend looking it up, one of my favorite videos

[@elreyocnkel6160]

This song is based on that document

[@chrxstt]

@@elreyocnkel6160 I know, that’s why I said this?

[@elreyocnkel6160]

Oh

[@mezzovii]

im out of the loop

[@erinsquest406]

And just like that, the entire fanbase is here

[@lunar7172]

happy pride month, he knows his audience 🥳

[@trentreznor100]

hi

[@stelkister]

Fuck yeah it is

[@erinsquest406]

@Olathian Whiskey gay

[@Vitorio582]

It's not always that Neil remembers the password to this account

[@MooTV]

the way he casually slips in "xenophobes and racists" as a potential target demographic is kind of brilliant

[@Chihiro_Furua]

I think the right people love products created in their own country.

[@warweasel2832]

Companies are only political to the end that it's profitable. If xenophobes and racists made up up the majority of potential customers, you know damn well Pepsi or any other corp would start sponsoring lynchings.

[@moksha.m]

where

[@moksha.m]

nvm

[@RartCideCreators]

1:59 that's the time stamp

[@PrincessCarmel]

i always imagined this song to have an early powerpoint music video.

[@edwarddorey4480]

The 2010 version of PowerPoint is not the "early" version of PowerPoint; according to Wikipedia, Microsoft released a version for Windows in 1990: en.wikipedia.org/wiki/Microsoft_PowerPoint

[@egorsdeimos3523]

@@edwarddorey4480 think about it in perspective, 2010 is still in the bottom half of its life, it can be argued that is early

[@barmacidic2257]

@@edwarddorey4480 *insert L4D boomer detected quote here

[@altlor]

same honestly

[@edwarddorey4480]

@@egorsdeimos3523 I'm a bit confused by what you mean by "half." Half of the time between now and 1990 would be around 2006, so "2010" is not "the bottom half of its life".

[@casketbase7750]

Neil, a successful self-made entertainer, pokes fun at floundering corporate market researchers. Very highbrow, very humorous.

[@woodpancakes5266]

thank you for explaining

[@rokaq5163]

Ah yes, a meta-comentary summarizing the video before ending with a simple, yet effective opinionated statement. Indeed, this is a comment.

[@casketbase7750]

@@rokaq5163 Focus-grouped and approved for maximum chance of accumulating likes and replies.*Empty Internet Theory intensifies.*

[@manimjam7126]

I have another guy who you should watch, I don't know if it is your right type of thing like this or not. Bo Burnham I mean Rick Astley

[@inverted_paradox4170]

All of Neils content is high brow and low brow at the same time witch is why he is so brilliant

[@nqrtzy8765]

This must be what a press conference on edibles is like

[@trentreznor100]

hi

[@soapman-3678]

hi spring trap

[@t17389z]

more like shrooms LOL

[@trentreznor100]

@@t17389z meow

[@t17389z]

@@trentreznor100 ????

[@5MadMovieMakers]

I am ready to buy whatever it is you're offering

[@UNowen255]

Pepsi

[@BloxySnow]

@@UNowen255 coke only

[@floppademon1506]

@@BloxySnow Pepsi

[@enemy8497]

We’re out of Pepsi. Is coke okay?

[@BloxySnow]

@@enemy8497 YES

[@vikiss47]

I would like to see this being presented for April Fools at a press meeting or something.

[@Demilich23]

this is closer to reality than you think

[@OneAndOnlyDanky]

@@SailorMaxie sure way to get a promotion

[@JeremyFinch42]

And then watch as they all say "Yeah, that's a good plan!"

[@ShakedownDreams]

Well it technically was my friend This song is about the Pepsi Logo redesign You should look it up it's fucking insane

[@AvoytDesign]

@@SailorMaxie *hired

[@arandomidiot1593]

Using the graphs as visualizers is absolutely genius.

[@nanjingmonkey467]

this song never gets old

[@FiSH-iSH]

unlike bad logo redesigns

[@greengatorade1831]

I agree

[@sprout6447]

This song is sung/spoken in 6 syllable chunks which makes it sound like corporate slogan after corporate slogan. Combined with the repitition of "Everything's connected" it shows how calculated and repetitive advertising is, which I think is really clever

[@LauraLowe]

My favorite company slogan, "Suicidal Poets"!

[@RenRenNumberTen]

Can’t forget about the worldwide slogan, "Xenophobes and Racists!"

[@otherlego]

“Fat midwestern Fathers”

[@LauraLowe]

Six syllables only. For a constant rhythm. Make it sound offical. Everything's Connected.

[@qwertyuiop.lkjhgfdsa]

OH MY GOD

[@bexiewoo]

This is such a genius idea that captures the themes perfectly. chefs kiss to u, neil.

[@cludiix]

true

[@girres43]

true

[@mapleflower]

true

[@slpyOb]

true

[@goattranslation]

true

[@TopShelfTheology]

I have loved this song for years, as a graphic designer who landed more than one job by abusing buzzwords and bullshitting. This is the music video I've been waiting for, THANK YOU!!

[@IncBot]

you are my new personal idol

[@the7screw]

Did you watch fired on Mars?

[@Speed001]

Not a graphic designer, but how does that work? Don't they want a portfolio, verifiable credentials, references, CV, Cover Letter, Resume, maybe a test and multiple rounds of interviews?

[@TopShelfTheology]

@@Speed001 You would be amazed as how gullible customers are when it comes to buzz words, plus they have poor taste anyway. You end up walking them through designing it yourself, and then thanking you for your "knowledge and guidance."

[@generalrubbish9513]

Two kinds of people in this world - those being bamboozled and those doing the bamboozling. It's better to be one of the latter.

[@beefjerky007]

The video presentation fits the music perfectly. You could almost say that... everything’s connected

[@beefjerky007]

63 people liked this, it’s such a bad joke, please stop lmao

[@DinoThatPlaysHaloQ]

@@beefjerky007 i refuse

[@DerB23]

I like the way my head reads this to me

[@zerojuno]

(drugs)

[@habratss]

**insert eletric guitar**

[@mystic-malevolence]

I uh... only just now caught the pun with "[a circle] will be the basis for your revolution"

[@saffodils]

!!! same

[@ImWeirdAndILikeIt]

@@insertnamehere3190 things that are round can spin or REVOLVE

[@connor48880]

Loving the repeated uses of ™ and ® in the most ridiculous places

[@ratewcropolix]

Yea® Me™ too

[@harrydowsey6303]

Circle™

[@maggie3060]

™ ™®™ ™

[@dqm1n1k4]

long pp™

[@existential_horror5045]

Human Genome®

[@Avossk]

considering the neverending storm of oversimplified logos we've been seeing, I'd say this song hasn't aged a day

[@mezzovii]

I love how even though its about simplifying logos, the powerpoint still has that glossy, 3d, gradient look

[@TanookiTex]

Neil did make this song when they redesigned Pepsi’s logo back in 2010…

[@mezzovii]

@@rev1999 I'm so happy there's a word for that.

[@dizzy_eevee]

@Gabe Davis it's not even big what are you talking about

[@creeperhunterD]

@Gabe Davis Too big word for small brain? Keep word small for small brain man then. Far easy. No need for few big word when much small word do trick.

[@CounteredSnow]

glad we're still occasionally getting the Live Performance backing videos, these are always really cool to see

[@coastersplus]

>:]

[@xicdul6955]

>:]

[@sabaaras]

>:]

[@UNowen255]

siivagunner fans try to not comment "Nice >:]" when they see woodman challenge (Impossible)

[@CounteredSnow]

@@UNowen255 finally someone who shares the pain of getting a ton of replies just saying some variation of "nice >:]"

[@justapeckneck]

I love how they've trademarked every theoretical term, but only have the *rights* for every practical term

[@rtio]

Imagine vibing to this song live and there’s just a PowerPoint going in the background

[@Barksenji]

Goals.

[@redmantis3336]

Holy crap it's not "college educated" and "women over 40" as separate demographics, it's one demographic, "college educated women over 40"

[@sammyjpeg8322]

*every demographics*

[@DudeStrange]

Every demographic, Even most specific.

[@Froji]

i never thought turning notifications on would ever come in handy but here we are

[@revolution.1993]

hi

[@Froji]

@@revolution.1993 hi jugo

[@kiyo693]

hi -dr ope

[@Froji]

@@kiyo693 hi drope

[@Froji]

@@brobeckskazooremixes8703 hey there wolf

[@kev3d]

This song has so much synergy. You can tell it really taps into its core competencies while not ignoring low hanging fruit.

[@nick-of-all-trades]

This was very 𝐈𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥™.

[@jamess3395]

M a k e s y o u f e e l e v e r y t h i n g ' s connected.

[@totallynotlilly]

fr tho™

[@dantecontreras887]

I also™ agree® with this.

[@MemphisOFICIAL777]

Agree, feels like I'm connected a another elegant universe™

[@arrolace]

now we just need neil in front of a projector with a pointer giving this presentation to a crowd

[@chaostheater20]

Imagine Neil starting to sell tickets for people to go watch him present this PowerPoint to the public

[@arrolace]

@@chaostheater20 i’d shit

[@batlrar]

Please, someone with talent, edit this video into the background of his "Internet person" talk at the XOXO festival! (I know it's been in your recommended if you're reading this chain of comments)

[@captain5986]

Hey Arro whats up?

[@erinsquest406]

Hello Arro

[@earthboundisawsome]

Man, Discord changing their logo really affected people

[@5uperM]

I'm pretty sure it costed like 2 billion dollars to make too.

[@jasper3706]

@@5uperM They paid over 1 million to the company that designed it, but the total cost of changing the logo was estimated in the hundreds of millions

[@earthboundisawsome]

@@jasper3706 i don't know how to get about that

[@sapphicseas0451]

@@earthboundisawsome I think if you google pepsi logo pdf it's available and completely ridiculous

[@space.404]

It is horrible!! We can't help but hate it

[@HurricaneRising]

The most incredible part of this is that he used PowerPoint to make audio waveforms. This man is a genius

[@qualia765]

i think its power point + video editor to sync it up, but still

[@ElBukiSupraim]

I wonder if Neil searched “fat midwestern fathers”, “kids with diabetes”, etc.

[@synsys6200]

neil typing 'xenophobes and racists' into google:

[@jonnysaysN0]

Probably, but I'm a little disheartened that he thinks diabetic kids need to use EpiPens.

[@wheremyfreetimego3695]

@jonnysaysN0 I thought it was insulin, but I don’t know a lot about diabetes sooo....

[@deprecatedchannel3877]

@@jonnysaysN0 What made you think it was an epipen? It's kinda obviously insulin. They even look different

[@Natalie_Toshino]

Probably, with the words "stock photo" afterward.

[@bearface_]

There's something deeply terrifying and dystopian about this video I love it

[@leonidas3885]

Been listening to this for 11 years Gotta say you can't beat the classics

[@sapphicseas0451]

cutting edge but classic

[@poeiabird]

I'm impressed with the trademarks -- people, think, bold, classic, human... They must be an incredibly effective and powerful company to have registered those.

[@Vitorio582]

It's like when the Fine Bros. tried to trademark the word "react"

[@Yvelluap]

conventionnovation (edit: oops, not an _unregistered_ trademark. oh well.)

[@Funni_Stuff]

​@@Yvelluap not yet ;)

[@Funni_Stuff]

Disney™ probably trademarked™ that word®.

[@eronth]

I like how most of the graphics were equally informative/abstract as those used on an an actual corporate powerpoint.

[@krasotabella9675]

IS NO ONE GONNA TALK ABOUT THE BAR CHARTS MOVING LIKE SOUNDWAVE THINGIES

[@krzem]

yeah because it's kind of obvious

[@grievous_luvr]

Thank you Mr. Cicierega

[@internallyinteral]

Thank you Mr. Cicierega

[@ancient_bam]

Thank Cicierega Mr. You

[@secretzrevealed]

Thank you Mr. Cicierega

[@sackydzNG]

the presentation was so powerful it even changed aspect ratio

[@Nire]

This is exactly as sanitized as I'd expect a powerpoint on this topic to be. Love the style.

[@just_a_hampa]

I hope we can all agree on the fact, that this song is a masterpiece.

[@ALARTYsH3AVEN]

I was sad, and this... This made my life.

[@colorfulquesadilla377]

Depression cured. Cancer gone. World hunger solved. The world has been fixed.

[@ALARTYsH3AVEN]

@@colorfulquesadilla377 absolutely.

[@dasampekar]

I was about to cry and then this notification just came to save my life

[@gatlina6019]

Say goodbye to sadness *that design's rejected*

[@qwertyman506]

Good morning to all men 18-30, college-educated women over 40, suicidal poets, fat midwestern fathers, kids with diabetes, pentecostal preachers, mothers under 20, interracial couples, atheist professors, government employees, xenophobes, racists, and private aviators.

[@IanIanaSpencer]

Is suicidal artist good enough? /j

[@ekoz]

This song was about the weird Pepsi logo redesign they spent billions on, right?

[@crowbrainzz]

ye

[@snuffysam]

Yup, there are direct quotes in the song to that paper

[@isakayyik966]

You mean EVERY COMPANY LOGO EVER?

[@somerandomnerd2729]

Skimming the PDF, I'm 90% sure that's literal nonsense some graphic designers thought up to appease the marketing board.

[@redmantis3336]

P E P S I U N I V E R S E

[@pidgeonpatrol861]

“PowerPoint may not be of any use for you in a presentation, but it may liberate you in another way, an artistic way. Who knows.” - David Byrne

[@alchemlemnis]

this really is just a powerpoint presentation to the beat huh

[@BeepBoy]

Lmaoo

[@oneder54]

Firey plush pfp

[@e3.14c4]

Once I realized the graphs were visualizers a smile swept across my face that was a cool touch.

[@sepiahoney]

i feel honored to be early to a neil music video

[@BeepBoy]

Ikr :’)

[@ritualjester]

me too

[@WhiteHank]

yoo same i realised im not even subscribed (fixed that dont worry) and yet im pretty early lol

[@laysthechip3356]

Same

[@celestix_]

when you're early but the video is still 11 years old

[@thefoxoverlord]

reminder that the pepsi logo revision document this was based on really was this crazy, lol

[@PatriPastry]

pretty sure that's the original inspiration/basis of this entire song lol

[@notaphycologyst6644]

Its simultaneously on beat, smooth, brain scratching, and off. I love it.

[@VoiceyHere]

Beautiful.

[@modifiedb0y]

ive been looking for this thanks mr lemon demon

[@RDeathmark]

I love the kind of audible uncanny valley sense this whole song gives out which of course is so perfect for the message

[@jeremyaster7470]

This is aesthetically pleasing. I really like this style of Vista/Windows 7 type of style. I wanna see more of it.

[@solinus7131]

There's a revival style called Frutiger Aero

[@Kaiwala]

This song is just as relevant today as it was 11 years ago.

[@rdclvr]

when the world needed him most, he returned.

[@VinluvAntonHandesbukia]

I feel like "Redesign Your logo" came about similarly to "Trapped in the Drive Thru" where Neil really wanted to make an Oingo Boingo song but realized he couldn't make it weirder than a song about shutins/nonces/sociopaths so just wrote one about corpospeak

[@Loudshark_]

The fact that the song is still pretty spot on is something. It just proves that companies haven’t changed for the better

[@zirizo]

This honestly completely changes my mental image of the song

[@garmr852]

its crazy how neil managed to make a song with monotone vocals still go hard

[@great_hedgehog8199]

To be fair, the instrumental goes kinda nuts to compensate

[@Randomz_TV]

I like how there are barely any rhyming words but the song still slaps

[@el_lea]

I think it's also because of the insane detail that every line has 6 syllables, I mean... O_o

[@Randomz_TV]

​@el_lea woah dang really?

[@Ezekiel_Allium]

So glad the chill of the "Are they even human" line was kept in the video

[@olivermilne693]

my wife on first listen of this immediately identified one of the samples as a sound effect from Big Nose the Caveman (1991)

[@troodon1096]

I feel enlightened, entertained, amused, and slightly disturbed.

[@waytoobiased]

This is quite impressive A fantastic listen With some clever graphics Everything’s connected

[@xxcanthinkofanamexx1688]

I love how you used the same six syllable thing as the song!

[@vvsvlogsYT]

I didn’t know I needed this until now

[@RagbagMcShag]

today was a good day

[@thecrimsonaxe6037]

The TM on everything adds to the experience.

[@anidiot4702]

"Give us all your money" "Convenntionninnovation" -Neil Cicierega

[@Snow_Sailor]

I unironically got goosebumps from this some how. I don't know WHY this music video and this song combines made my brain go "run"

[@benbauer3426]

PowerPoint 2010 really just makes it. Not 2013 office, not 365, not Google Slides... PowerPoint 2010. Just... *chef's kiss*

[@TheFuzzyOcelot]

the pepsi design document has allowed me to see everything. this is what all looks like.

[@SailorMaxie]

2010: “What a clever commentary on the ever changing face of capitalism” 2024: *redesign your miser*

[@Queen_Nyxie]

As a fan and as someone who is a graphic design and marketing grad with a focus on advertisement and social media, I feel very attacked yet extremely entertained at the same time. You have both my applause and my tears, good sir.

[@the_pineapple3436]

I hope the new Pepsi logo is based in even more insane logic as the old one.

[@The_Big_Bad_Rice_Wolf]

This really hits different when you’re a powerpoint animator and you recognize the shapes used and the transitions

[@theartdump3257]

Best part is when the song fades out then comes back full blast, change my mind

[@jessefoutz597]

I feel like I just ran into an old friend I hadn't seen in 20 years. Instant sub.

[@Ludooy.]

This was released on My birthday... Redesign Your Logo is my favorite Spirit Phone song. Thank you Neil.

[@Playstationwarrior]

i love so much that this type of content can still come out today

[@EmmaLilacflarevids]

What a joyous day! The visual accompaniment to one of Neil’s greatest songs 🥰

[@ATumbleOfTheDice]

i've been looking for an isolated version of the video for an actual solid two years - thank you

[@BellaExclamationMark]

A fantastic addition to me and my girlfriend's morning :] we always visualized the song exactly like this and you captured it very well, thank you

[@Moony-Lighty]

This was my first Lemon Demon song, and the video has definitely not disappointed me. Thanks for another masterpiece, Neil.

[@maxmalavenda]

Niel's such a master of impersonal, conceptual songwriting

[@xKiuuu]

This is once again relevant.

[@BoonkiKinda]

as long as capitalism exists this song will stay relevant.

[@FreshGarbage0]

Love the stock image part, exactly what I imagined when hearing the song. The TMs and Rs was a beautiful visual gag that complimented the song

[@bogdanyuriev1507]

I will now proceed to waste another 200 hours in Stellaris on a Megacorp playthrough with this song in the background. Thank you, Neil

[@voxelchromatic]

There are roughly 1 million words in the English language, but none of them strung together into even a full 800 page book can describe how much I love this song.

[@MurcuryEntertainment]

I love the modern renaissance of likening corporate motivations and actions to some form of ineffable cosmic horror.

[@JaycieSLove]

I love how every individual word in the final verse are trademarked That’s definitely a corporate future

[@louie5256]

This is literally my favorite song ever dude..

[@winrg1234]

when the camera zoomed out at the final "everything's connected", i nearly shat myself

[@diamondjackdaw]

As someone who used to work in marketing... this is scarcely an exaggeration from what our meetings were like.

[@gamingwiths2110]

NEW NEILCICIEREGAMUSIC UPLOAD had no idea this song was this old, damn

[@ATumbleOfTheDice]

moon's request is from 2011

[@gamingwiths2110]

@@ATumbleOfTheDice no one mentioned moons request why are you here

[@ATumbleOfTheDice]

@@gamingwiths2110 it's also a song that was older than you'd expect

[@gamingwiths2110]

@@ATumbleOfTheDice eighth wonder is from 2009 if we're on the topic of older ld songs that got remastered

[@Spoofurr]

imagine the search history in creating and writing this

[@firefairy5555]

this song is incredibly relevant during the current simplified logos epidemic

[@BurntPizza74]

The 10 people who disliked failed to see it. I doubt they're even human.

[@kittykatpikachu]

i wonder how long it took for people to realize this song was about pepsi breathtaking

[@dalbyspook]

i was watching this and my grandpa thinks im in a cult now. joyous