Abstract: The Art of Design | Paula Scher: Graphic Design | FULL EPISODE | Netflix

[@armenlena]

We need more creative tv shows like this

[@danielmasoomi5794]

watch The Futur - BUILDING A BRAND - the are fantastic

[@itsmecaldo]

@@danielmasoomi5794 will do!

[@nemuko777]

IKR

[@ilizrdz]

Agree!

[@be_rajeevkumar]

me to also

[@zilingloo9769]

"I am driven by the hope that I haven't made my best work yet."

[@MarcusBoyDS]

really hard

[@echtoon]

Any design students/designers just pumped about this?

[@gabrielwillames]

teacher said to watch ;)

[@mrbard1]

Self learning design myself. She is a amazing woman.

[@kayaeki]

@@mrbard1 sameeeeee!

[@alanmorales2943]

I´m not a designer but I love how is the process to create something so special.

[@KH0LRA]

yes lol, rewatching it for a reflection rn!

[@SusieOtto]

I'm a designer 20 years into my career and still feel like an imposter everyday. This was inspiring. We are always growing and learning and I need to be more confident in myself.

[@TheJacklwilliams]

@@rorybjorkman We are all, imposters, together and alone. Everything I've ever done I felt this to the core. Yet coming out the other side I found myself as someone else.

[@i_observe9846]

Feels scary. As a first year student in a Design course, I'm feeling an impostor every single day of my life...

[@VincentForDesign]

What helps me to tackle this is focusing on how my work can help people as a solution, instead of comparing myself with peers. Because context matters, what worked for others may not work for my client, and it shapes my design too.

[@i_observe9846]

@@VincentForDesign true

[@freepalestinegaza619]

YEAH SAME MADAM but you have a more experience teacher

[@HarishVangara]

I like Three things here 1- How an election failed with bad typography 2- A graph on How meetings happen and what how you can turn to your benefit 3- Driven by the hope, that I haven't made my best work yet.

[@iderayoub]

I have to say that the election did not fail because of typography but because of the way information was laid. So it's more of information and graphic design rather than typography.

[@theshuriken]

@@iderayoub you got it right.

[@BadlyNamed]

The ballot box literally had numbers associated with the choices. Bad design, yes. But an operating error as well.

[@fadwaazhari7477]

@Dyc_e It means that you need to know how to lead a meeting with clients if you don't want your propositions to die because of too much criticism (the part starting at 34:33 on the video)

[@caku93]

That intro is on another level, too

[@sadbadmac]

I think it's incredibly confusing for an artists profile... Like are those her designs? If not why are you showing them? It just unfocussed imo but the rest of the documentary was good.

[@kixr1]

Just nominated for an emmy

[@seltinusjulio]

Too long actually

[@PaulMcCannWebBuilder]

Yea, i wonder if the animator consulted her. I'd be really nervous animating her work without her input.

[@kingoffifa6023]

No joke. I tell you 🥳🤯👌

[@leminhan1231990]

I almost cried when I watched this episode. That gives me more courage to continue what I'm doing right now.

[@ehmo8706]

Yes keep going. I just watched the intro and I knew I should keep perfecting my art. We can do it!! If we don’t fail we don’t learn, once we learn something we’ll learn something new and add it to our knowledge:) keep going keep going

[@har00nsaeed93]

@@ehmo8706 TAHNK YOU!

[@stevemadden9100]

Loser

[@T.E.P.]

Yeassss keep going Takes a tight team to overwhelm the client with ideas It’s the only way Can’t do it alone

[@gK-ih2ct]

I cried because after 40 years in typography my career was abruptly ended and died inside. I’m learning to find a new love not in the graphic design world. Maybe I’ll live again…

[@firequacker3871]

When Paula ended with " I'm driven by the hope that I haven't made my best work yet, making stuff is the heart of everything, that drive never goes away, what can I make next? ", it reminded me to continue growing and learning, that there is always room for improvement. The excitement of challenging yourself as you get good in anything you do, cause that's how you'll truly enjoy what you are doing.

[@grffn]

"my father actually thought art was stupid, and serious people became engineers." this is one of the most relatable things i've heard.

[@Q_QQ_Q]

yeah

[@user-nr7tp8bt6t]

Me too!! But I don't care and I am gonna become the artist I want to be🙎

[@Q_QQ_Q]

@The Teenage Sketchbook why

[@user-nr7tp8bt6t]

@@Q_QQ_Q that's just coz the society I live in, is shaped to be that way where creativity is considered that it won't lead you to anything in life and therefore, we r forced to opt for mainstream careers like engineering and medical unwillingly

[@tekiero]

my mind tell me that

[@lunaamore20]

When she mentioned her father's reply to her painting, "No, i've never did anything that creative" & she just paused and smiled, i'm like "aaawwwwww". I'm here cuz our teacher asked us to watch, now i'm more intrigued to binge watch the other episodes of this series hehe

[@Okaykhong]

bro same, now I'm wondering if we have the same teacher.

[@ikw4384]

sameee

[@artthatsnice8817]

same here

[@salenafatima7116]

same!

[@jessicamelissacanelao208]

my teacher also asked me to see it and I loved it

[@rojanshrestha5103]

36:36 no design work is ever complete without the client asking to "make it bigger". Even such a legend designer get that comment, I think I feel better everytime I hear that.

[@gabbymanoban7459]

yeah that is why she made an illustration about the meeting stuff and that is so accurate as hell!!

[@ravivar.]

She had me at typography is painting with letters, I knew this is going to be something great

[@Toasterable]

Ravi Thakur better known as graffiti

[@Dave1507]

I thought "No, that's writing a book, or a story, not typography on its own."

[@susanharkema2888]

The look on her face when she shared the map story with her dad was everything. Love this story!

[@vastvoids]

"Designing the logo isn't the hard job, it's persuading a million people to use it" logo design/redesign in a nutshell

[@deden_gaming_sunda]

thats why UX research is vital

[@nofapSally]

No one knows what they want until you’re done and suddenly they have 50 billion ideas and particulars.

[@ruffsnap]

100%.

[@PaulMcCannWebBuilder]

"You don't need to see the logo to know what it is." Identity design in a nutshell.

[@howlbeast]

the simplest logo are the hardest & take most time to create ie FEdex arrow

[@bobbobby2092]

Please make another graphic design-oriented program featuring Michael Bierut.

[@tomslater2062]

Agreed!!!

[@mamanche]

I'd watch it so many times

[@audreyrhaisa9576]

YESS

[@bytesizeddev]

We need more of such content for the sake of art, artist and art-lovers

[@AndreyUrman]

I'm a a graphic designer at the start of my journey and this video was amazing! An in-depth look into the ups and downs, the creativity proccess and the business aspect of a famous artist and graphic designer is all I could ask for! Please make another episode about graphic design!

[@PaintMixEverything]

Yes! We need more episodes about graphic design.

[@har00nsaeed93]

sammeee...i have a goal to learn calligraphy, graphic design and coding to perfect and persue digital design

[@sachinnbeats]

This is one complete Graphic design course 🙌🏻🙌🏻🙌🏻🙌🏻

[@Golden_Kelsi]

As a graphic designer who moved to New York during the COVID outbreak to pursue my "dream" Thanks for sharing this my goddess-Paula Scher!!

[@gemma8096]

Did you immigrate or move from another part of the US?

[@McCloud23892]

Thank God for wifi, you can work from anywhere

[@TinLeadHammer]

As a graphic designer... what? Where is the verb?

[@D_cider]

I'm impressed, I've always wanted Netflix to do something like this.

[@dinab7417]

Thanks Netflix please make more seasons of this great show

[@jackeggen7779]

watching on youtube instead of watching on my netflix account. idk there is something kinda rebellious about it

[@desaturated6049]

I think mainly is because of the comments section make the video a lot more colourful.

[@rubencanete1211]

@@desaturated6049 that's absolutely the reason why I'm here reading others insight about topics that I found interesting gives me a sense of warmth.

[@anonymoussurfer8319]

You wanna feel rebellious? Tread the murky waters of the cyberspace as a pirate, searching for that virtual loot.

[@charliecross2]

Same. Take that Netflix!

[@akadon37]

WE NEED MORE SERIES LIKE THIS. For any art field, people could easily understand how art is made if they see from the perspective of the artist. Paula Scher has a fantastic life as a designer, and her impact to New York was impeccable. It just shows exactly how art and design can shape anything, from an individual to the society, or even the entire atmosphere. Nobody should underestimate this kind of profession at all, if New York shines with lots of typography, and mostly would take a person like Paula Scher to contribute so much to the beautiful city.

[@denislunyov5890]

She is a legend! She basically created what we now see every day on ads in any format. Absolute legend!

[@jeesus97]

We need more seasons pls, of UI, UX design, innovation

[@tanyasawlani]

I have never seen such depiction of art work. Really amazed. We often neglect our surroundings. It really takes an artistic approach to make such simple things look beautiful. Only a creative person can do that. It would be a blessing for someone to look things in that extraordinary manner. Art is not ordinary, it is magical. Paula Scher, you're a true legend. What a talented personality.

[@allihbansuan4858]

Taking a moment to actually notice the art of graphic design, you would get to enjoy a whole new world of information shown in a way that can be very shallow but have all these different meanings at the same time. Watching Paula Scher work is inspiring. She puts this much emphasis on an artform that is often overlooked, leading the charge on the evolution of typography in New York. I hope I get to be like her someday.

[@designideaschannel]

Paula Scher really inspiring me when she said "typography is painting with letters". Another great episode of Abstract. Great work Netflix.

[@htunsunny7096]

I feel like you can see the warmth in her face when she mentions how her dad reacted to her map - "No, I never did anything that creative." warms my heart tbh

[@kaycgrocks]

I'm a fresh designer, 1 year into my career and I found this so exciting and inspiring, her work is beautiful. I love her graph on a meeting, very insightful and helpful, im definitely going to take what she said into consideration when showing others my designs

[@ysathecat]

This documentary really shows us how much graphic design has integrated itself with our everyday life. We see it everywhere, and as a student, it has helped me become more sensitive towards the simple things around such as typography and such. It has reminded me that behind every design we see, is a passionate and skilled artist putting their thoughts into their work.

[@sakibahsan7395]

I'm also a intermediate level of Graphics Designer, How much I learn from this video what I couldn't learned last 5 year of experience... Thanks Netflix

[@yourgirlshen4176]

Graphic Design really is powerful and magical. Imagine, a mere visual presentation can get you curious, wonder, amazed, and entertained about what it intends to tell you or what message it conveys. The process of making Graphic Designs is a lot of hard work and truly majestic. Being able to create unique, original, and creative designs with typography and illustrations is remarkable.

[@TheWerewolfJesus]

The "diagram of a meeting" at 34:33 is such an insightful way of explaining the thing that happens every time. Since I first saw this, I've noticed in every meeting when it enters that "rebuttal" phase and thought of Paula Scher.

[@phongleai8173]

client in my country : - i want it look modern, vintage, retro, golden, colorful, power, lovely, luxury, ... in 5 minutes !

[@nothumanlol]

and cheap

[@stephenwondalnocturnal]

client in my country: "omg, why theres only 3 colors on the design? i paid a lot for this project."

[@finnickgreen8107]

and demand to change a lot but finally choose the first thing

[@gabrielwillames]

make it pop.. 😂

[@prolattee]

Can you make it black But also colorful?

[@thecoffeedesigns]

Its documentaries like this that inspires others to start an unconventional journey...... I am really glad I took the time to watch it.

[@macdaniel6019]

As a young designer, this is so inspiring to watch 🥺🥺

[@KatherineSinahon]

I'm almost done with pharmacy school but there's just this voice that tells me to pursue my true passion which is art.. it's very difficult especially with a family that does not see art as a legitimate career. I keep thinking that I'll study again in the future with my own money. I'm thrilled with the idea but at the same time, I'm scared that it's too late for me.

[@DistantDandelion]

It’s not to late to start working on what you enjoy! Even if you don’t change careers and become a world famous artist, you can still create art for yourself and enjoy doing so. It’s okay to be scared, but sometimes you’ve gotta take a few steps forward and just try your best!

[@nataliaribeiro8472]

37:47 My father saw two of the paintings I did before he died I was sort of embarrassed to show him because, of course, it's totally inaccurate. And I brought him in and showed him the map and I said, "I guess you think I'm crazy" and he said, "No, I never did anything that creative" 🥺😭

[@doctor-dan]

Best lesson I can learn form this is about the level of expectations curve. Design is personal and has infinite faces but learning how to put up with customers and manage the relationship with them is what most of the times saved me, especially because often Design is a gamble (just like Paula sais there is not proof it it'll work, it's about perception), you don't know if it's gonna work and that's when your true relationship with your customers will make the difference. Great episode, loved it!

[@MusicThatBindsUs]

She spoke my mind in so many ways as to what goes inside my mind when I design, present, and persuade the clients.

[@gocarlogo]

I’ve watched all the Abstract series on Netflix and here i am watching it again on KZbin and i just love reading the appreciation for the content in the comments section.

[@pachcompany]

This lady (Ms.Scher’s), She’s an Icon! She’s a Legend. Graphic Design for 21 Century Wouldn’t be the same without talents and brave people like her ❤ I felt so motivated after watching it that I stand up from my bed and started instantly drawing ideas for my job ❤️❤️❤️thank you Ms.Paula Scher

[@kvn4668]

This documentary really demonstrates the importance of archiving exceptional design. It's also very personal in the manner that this artist presents their own life, aspirations, and even anxieties, and how all of this encourages and inspires them to make a great piece of art.

[@lcm4546]

I loved this one too. It really shows how energetic, vulanic, dynamic, ironic and strong she is. And the "diagram of a meeting" is gold!

[@daivmusica]

WOW, Soy Latinoamericano y este documental me dejó impresionado, aparte me motivo muchísimo.

[@seanbeukman9563]

How awesome. I am a graphics lecturer in Cape Town and shared this with my colleagues now. Such an excellent set of precious insights to inspire our staff and students. THANK YOU PAULA!!!

[@mechavez07]

i fell in love with typography in a very young age. my dad noticed that my penmanship is good and i can copy people's handwriting. then, one day he bought me a typography book that changed my life. from then on i fell in love with the art of letters even more. watching here in her realm is euphoric for me.

[@englishbus777]

It´s incredible how important fonts are. So, when you see the way of thinking about typography, you realize the important job of Paula Scher. Thank you for subtitles...

[@maxando3444]

This documentary left me surprised and impressed by how complex the process of creating simple designs is and how typography can say a lot more than illustrations. It made me appreciate more the advertisements and posters I see.

[@themanwhoknewtoomuch6667]

I am 40. I was always fascinated with art all my life. Just found out about her from this video. Goes on to show you can be a queen and a creative genius with an empire but in modern days of competition you can still be unknown even if your art is seen by millions! Great video!

[@tonmoykarmoker1900]

I love to watch this type of Documentaries for inspiring me as a Graphics Designer student.

[@asimgiri4269]

This is a goldmine for all the designers out there 💎. Thanks KZbin

[@paulinejeine5024]

Ever since I knew what typography was, I instantly fell in love with it. It’s exactly like what Paula said, it’s painting with letters. I’ve always been fascinated how letters can be presented in so many styles and matched with ingenious illustrations. That being said, I’m still continuously learning the ropes to graphic design and this just inspires me to continue that process of playing and learning and creating something every day.

[@Youronechannel]

Probably on of the best documentary I have seen on KZbin so far

[@ibanezrg7421]

This is so far from what a designer is expected to do today, and I envy the simplicity. It borders on art, and gigs like this are one in a million now. Students watch this romanticized version of what graphic design used to be and then get absolutely bent over by the realities of what the industry is now. If you're considering graphic design, I highly recommend looking into a more lucrative specialized profession. If it's your dream, chase it. But realize that it's highly saturated and it's turned into a job that you have to consistently pour insane amounts of time into to stay relevant due to the rapid evolution of technology. Burn-out is rampant, and job listings require 3-5 years of Jr. level roles. I'm not trying to shit on what anyone does, but if you're doing research on where to take your career, talk to as many people as possible before taking that leap. I'm 6 years in and realizing that I could have put an equal amount of effort into something that had much less stress, and made considerably more on the salary end.

[@mandarbhatt5532]

I couldn't agree more. From my experience, I say it becomes less about art and more about putting it with the clients over time. Graphic Design is actually a lot of work for very little gain. I suppose the clients that are shown here may respect a designer's opinion since they both are legends at what they do. They would pay well too. But coming to the mainstream designing industry, it's mostly about imitations and negotiations. Most clients need identity logos in a day or two. There is barely any time to think creatively. You design like a machine as long as there is a mutual satisfaction of doing business.

[@i_observe9846]

@@mandarbhatt5532 thanks, guys, needed your insight....as an Indian student, this worries me to no end....sometimes I just wanna give up...

[@lakshmanankomathmanalath]

What a lady she is !!!! Great!!! Creative work by Netflix. Thank you.

[@GoldieGoldillo]

Here I am, returning to graphic design after 10 years of graduation and working as an illustrator. Guess things have always been connected no matter the profession, you always keep on learning/pursuing art.

[@AakashSingh-cl5sc]

Thank you, Netflix for sharing this. Its very educational.

[@kramermentor5306]

The diagram of a meeting part was pure gold, I have had that happen to me so many times. to the point where I decided I hated presenting to large boards. you placed a whole new perspective on it, that made me see what I need to do now, or at least how to deal with it. thank you.

[@rabbiyaabid3246]

seeing this makes me teary because i love typography and seeing her and her work and her passion just amazes me .

[@davidfitcher2953]

Her designs have extremely rich female treats, which are chaotic, diverse and emotional Love how she reflects who she is in her designs.

[@boogiedownbronx73]

so you are saying women are chaotic, diverse and emotional? do you know her personal to judge her personality? beyond all she simply has studied the art of graphic design

[@davidfitcher2953]

Funky Doolittle offended? Lol

[@daynehaworth9258]

And beautiful, special and inspiring

[@EnygmaV]

if you love modern designs, this is a must watch.

[@Agl_dsgns]

Thank you Netflix we aspiring designers need more things like this thank you

[@JacobNorwood1]

This was a great doc. It really showed shy Paula is so talented. A lifetime of working hard and loving design.

[@suntzu6122]

Oh, shes a wizard. Ok. Brilliant work. Also their relationship is great

[@novirahmatika]

Wow! A free gold from Netflix!!! Thank you, as a beginner I really thankful for this.

[@chrismichaelis7259]

Saw this when I studied graphic design in school. Very helpful!

[@pablofierrog]

Fantastic, mesmerizing, brilliant Documentary, love Design, loved Paul Scher... love from Chile to NY

[@jeardi]

It's amazing how a letter arrangement can portray a specific mood or emotion.

[@crazycomments8038]

I feel there is room for lots of creative minds that are needed in the world. I always said "Free Your Mind!"

[@michaelproctor9921]

This documentary made me realize that theres more to typography than I initially thought. Paula Scher is definitely someone I'll be looking up to and gaining inspiration from.

[@frincedaianpulido3347]

As someone who can't sit still with documentary and long videos, this one made me go against it and listen, watch and enjoy the episode. It thought me a lot of things and made me even more eager to study arts and design.

[@jomarturtoga5150]

The introduction was awesome, typography is really awesome!

[@jekalambert9412]

There's just too much inspiration in this video. I watched it once, now I have to watch it again (and again) with my finger on the pause button so I can really absorb the works.

[@someonenothere8818]

"You're not changing somebody, you're making them a more perfect vision of where they started". My god, if only clients, or even my boss, understood. I swear, it may feel like change, but IT'S NOT. I'm a designer, not your therapist or emotional support buddy.

[@Juan0003]

This woman!!! She's such an inspiration!

[@sethtripoli1172]

Inspiring and motivating. I am young, new, and inexperienced when it comes to graphic design and I have so much to learn from legends such as Paula Scher.

[@sonniefilms]

I learned a lot from this documentary, I understood graphic design and typography even better. I really enjoyed it.

[@Jello_Tenn]

Anyone else watching this for a homework assignment

[@eliotero9335]

For an open forum

[@Puffy_jpg]

Yep watching this the day it’s due lmao

[@kethecreator]

Yes, and I can’t look away! So inspirational!

[@JohnDoe-k2u]

no but when i walk outside i see tags and throws everywhere thats my street philosophy

[@mbuotidemdickson8295]

I'm here 😂

[@sadeems6521]

‘I`m driven by the hope that i havn`t made my best work yet’ , wow!

[@lifeofapotato4595]

Damn, eventho im not a graphic designer, i'm juts as a creative/photographer and dealing with clients' meetings, when she explains "the meeting's timeline" , it speaks a lot to me

[@NikhilSharma-Capt]

I really love the elegance , and the design concept behind the CITI Bank Logo.

[@joemarsalcedo3249]

The documentary was inspiring, choosing your passion more than fitting in with society. I was amazed by the typography and how it changes as time passes by. It's also impressive how Paula could handle any typography, indeed a work of art.

[@dobbyf]

WOW! just wow. Paula Scher is my new IDOL!

[@karolcat]

As an aspiring graphic designer, this was awesome and so inspiring to watch! Thank you for sharing this, it is amazing how typography can speak on so many levels! It can certainly work for the good or bad. Some people may not notice it but graphic design has such a big purpose in transmitting messages!

[@irishyeto7626]

This Documentary has helped me understand and learn more about graphic design. I have learned that graphic design is basically everywhere and that it creates an identity for everything. As a student, this documentary has helped and motivated me a lot.

[@funkay1]

Those hand painted maps are insane!!! 😱

[@cheezmoore]

Glued to the very end. Absolutely loved it.

[@ishtar0077]

I enjoy watching this. Learning about her life gave me smile because her life is simple. She does what she loves and that is simple living to me I never knew this but I was young so then 26:40

[@BestProductsAround]

This is a really awesome video! Thank you Netflix!

[@baldeabdoulaye8655]

"What I'm doing isn't answering questions; rather, I'm doing something to raise them," That's what art is about . Anyone who is not a design person but still love art like me?

[@gianella7159]

gracias yt por recomendármelo, ella es increible

[@musics4me]

Netflix this is one of your best series to date, please renew it for a third season!

[@RossanaGonn]

Es magnifico ver el trabajo de Paula y sobre todo su actitud y amor por lo que hace

[@ismyalak1419]

I am a graphic designer, and I watched the best video today.

[@jep00005]

This documentary proved itself that graphic design is super influential and it gives a huge significance and relevance to our well-being. Graphic design also showcases how small use of elements could create an impact on how we perceive beauty and our lives.

[@daisybluegroff]

16:05 Incredible performances on that gem.

[@erinmcnee]

Enjoyed this SO much! These are the kinda Netflix shows I wanna watch. Excited to binge the rest!!

[@DOCDOCFLAMINGOS]

I had not heard of her by name or picture, but after watching I could see that I had actually seen, appreciated, and loved so much of her work not ever having the knowledge it was hers. It might be possible that she has already made her best work and if that's the case it's totally fine, because I have no douvt she will continue to make good work!! ***** Lastly very funny to myself that I only ever saw space ships on the Boston album cover, never that they are actually guitar shaped spaceships!! And lastly I'm a total junkie for typography also!!! Thank you!