💥💥💥Watch Francis Kurkdjian/Dior Video here: kzbin.info/www/bejne/pXjQhImiq7J5iZY 💥💥💥
@stormomega372 жыл бұрын
I smelt this fragrance recently. I am in love; love at first sniff for me!!!! It reminds me of Warm Cotton by Clean which I have 3 backup bottles but much better longevity. This fragrance lasts over 10 hours which is amazing for a freshie!!!!!! I will be purchasing the 6.8 oz for it is sooooo good. I like this much better than the Aqua Universalis Forte. 724 is so clean!!!!!!!!!! An intense version of 724 is a great idea!!!! Great review!!!!!!!!!
@emmoh29282 жыл бұрын
Yesss this was my experience ❤
@pamandrzejak1143 Жыл бұрын
I am CRAZY about 724.
@edouardnickedgard191410 ай бұрын
Id like to buy it tell me about the projection please?
@gloriousvictorious7159 Жыл бұрын
This smells exactly like the Aqua Universalis Forte to me… which was my favourite summer scent 6 years ago and I always get compliments on this one. I will purchase a full bottle for sure. Thank you for your professional review ❤
@mariecatherinegagne48572 жыл бұрын
I own way too many fresh scents like these, but somehow I can't resist them. I love Aqua Universalis, so I'm pretty sure I can blind buying 724.
@ThePerfumeGuy2 жыл бұрын
I agree.
@tiffanyjmua25042 жыл бұрын
I agree ❤
@MrRL13 Жыл бұрын
i am into these kind of fresh clean accord as well, Would be able to recommend other similar perfumes?
@mariecatherinegagne4857 Жыл бұрын
@MrRL13 Sure!! I would recommend Cedro Diamante from Perris Monte Carlo, also all the Collection les Eaux from Chanel is spectacular, my favorite being Paris Biarritz. Also try Black Citrus from Vilhem perfumery and Petit Matin from Kurkdjian. 724 didn't work out for me, I gave it to a friend. Let me know what you think!
@Jenn_N2 жыл бұрын
The number on the fragrance makes my mind turn to 7 days a week 24 hours a day. Perhaps they intend it to be a fresh light year round offering that could be a signature sent?
@viggenone2 жыл бұрын
I love the fresh fragrances fro MFK but I'm distancing from all the fresher, lighter ones, my taste moving on to darker, heavier scents even in high heat, just controlling the sprays, I think I have enough freshies right now, the only one that I want to add to my collection is Seahorse. The only MFK that I really want right now is Ciel de Gum, I regret not buying it when it was still on the MFK website 😞Thanks for the review Sebastian!!!
@darklausal232 жыл бұрын
Seahorse and Squid 😍 are great oceanic unique (without fishy-seaweed scent) ones IMO
@viggenone2 жыл бұрын
@@darklausal23 Haven’t tried Squid but I will.
@clausjordan2 жыл бұрын
yeah, same with me. I will most probably try 724 but I think I am already fine with Gentle Fluidity silver. And yes, Seahorse is really unique and absolutely fantastic. Squid is totally different but such a gem as well.
@ritaweygint40382 жыл бұрын
With these fragrances, I’m always wishing for more strength of the woody notes like cedar and sandalwood… Like in BR540, though I love it, I want the Cedar
@Nubianette2 жыл бұрын
Aqua Universalis is easy to take for granted. I’m a spicy floral girl, but when I 1st smelled it around 20 years ago…almost (?), I was in New York in the summer. It was so refreshing I had to have it! At Bergdorf, they also gave me a lot of samples of Apom which I also loved. In the Bay Area, it rarely gets so steamy, but a trip to Sacramento, I had to have it in my life again. So, I got the travel trio, which is perfect for this sort of scent.
@JloveLamar2 жыл бұрын
YAY AREAAAAAAAAAA!!!!!! :)
@kinjalchakraborty13172 жыл бұрын
MFk as a house wasn’t even there 20 years ago🤔
@Nubianette2 жыл бұрын
@@kinjalchakraborty1317 “elipse almost and a question mark.” That’s the indication that the person wasn’t sure. Just a little comment as I was returning to work.
@hugomanrique47632 жыл бұрын
❤
@RK-lu8vh10 ай бұрын
20 years? Lol it came out in 09
@WhatsTheT2 жыл бұрын
Im always baffled by companies that sell $300-$500 fragrances that don’t have their own site together to bring up their new product. 🤔
@ahmetindere47262 жыл бұрын
Because it officially releases on the first of sept
@maggievardanyan47222 жыл бұрын
i went to the website yesterday it was there
@maggievardanyan47222 жыл бұрын
you think its this is more feminine?
@cmk94952 жыл бұрын
This sounds so good. I’ll have to sample it. He makes such incredible fragrances.
@ejtullis2 жыл бұрын
Most of MFK clear fragrance are floral, citrus, fresh woods, and light clean laundry, and musk. Don't understand this release.
@cyndioknj85452 жыл бұрын
Hi and thanks, Sebastian! I just asked you about this one! Yes they ship from Edison, NJ. That's where I got some of my MFK fragrances and at the time they were engraving for free. I'm on their email list and I had received a notification related to this scent about a week ago. Btw, I'm Armenian too, lol.
@drianak8175 Жыл бұрын
I absolutely adore Aqua Universalis Cologne forte!!! 🥰 Is 724 similar in any way?
@ChescoYT2 жыл бұрын
Haven't heard the best reactions from this fragrance. Fans are pretty upset that such a basic fragrance coming from such a prestige & celebrated House. MFK has been bought out by a conglomerate company, and Francis Kurkdjian has left the company and hired with a Golden Parachute package to be Director of Fragrances with Dior since Francois Demachy has moved on. We have to be honest here, the MFK company is in trouble in terms of making future masterpieces. Nothing lasts forever, and neither does the King of the Hill. More excited today about what Kurkdjian does with future Dior releases. Also praying to god he improves Dior's Private Line's Fragrances longevity.
@SugarFreeZaddy2 жыл бұрын
I ordered from MFK last Friday night and literally received Oud Stain Mood by Saturday evening using the free shipping method 🤩 it was wildly fast!!
@seamless70Ай бұрын
Just bought this. I was a bit hesitant because i heard it was more feminine than masculine, and well, I'm just a regular type of dude with a little cash in his pocket trying to smell good 😅. 724 is definitely more feminine, but I'll still rock it. Your review was spot on. I started my journey with spicier, dark fragrances but moved to fresher ones. This one is clean, and i think slightly better than most of my Creed stuff, honestly. Just a tad bit more subtle and better longevity. I dig it. No REgErtS 🙃 😂
@FayeCNL2 жыл бұрын
I saw this yesterday and knew you would be on it! It said a 'city scent' can't wait to hear your review
@ThePerfumeGuy2 жыл бұрын
Oh yes. It's launching on the 1st of September.
@samarkarim78836 ай бұрын
I received the 724 sample with a purchase from the MFK website. I took the sample with me on a holiday in Beverly Hills, the weather was perfect for this fragrance. I quite liked 724 so I purchased a 70ml bottle. Fragrance brands should market their fragrances by handing samples, especially with purchases.
@missreia2 жыл бұрын
This reminds me of when I was a kid I used to go straight to the laundry aisle in the supermarket to smell the laundry products lol
@carlapettus69312 жыл бұрын
Yep! N Neiman’s sent me a sample! It really reminds me of Aqua Universalis Forte but with less citrus and more floral. I really like the musk in this. Not much projection or Siaj
@knics332 жыл бұрын
An Estate sale fragrance haul sounds fantastic!
@ThePerfumeGuy2 жыл бұрын
I think so too!
@BigNewPrinz10 ай бұрын
I don’t understand the comments regarding longevity, I sampled this yesterday (I think it’s fabulous) and it lasted 8 hours plus.
@pikkaboo2 жыл бұрын
Thanks for your review Sebastian! I’m looking for a clean fragrances between 724, Byredo Blanche, Byredo Mojave ghost and Replica Lazy Sunday Morning which one you recommend?
@WarzolJR2 ай бұрын
This was my first MFK purchase after a nurse told me she was wearing it during my dialysis. The scent is fantastic, but the longevity when considering the price will keep me from ever buying another full bottle of it unless they release an extrait flanker
@vivianagbegha27122 жыл бұрын
MFK’s Europe site no longer serves US customers. There is at least a $70 markup for America.
@ttnajjar12 жыл бұрын
That is true!!
@zenobiasanchez46582 жыл бұрын
Instant love, smelled at Neiman. Buying as soon as I can. Great review and analyzations Sebastian
@ThePerfumeGuy2 жыл бұрын
Awesome.
@SenseiofChicago2 жыл бұрын
Pre-ordered and I'm excited to wear this.
@raulsaavedra7092 жыл бұрын
Curious about this one now. Fragrances I think of in association with clean laundry are all a lot more affordable, and like them all a lot: Dunhill Century, Banana Republic Pure White, Montblanc Starwalker, and even The Body Shop White Musk for Men,
@crish77222 жыл бұрын
Got my 200ml bottle yesterday. Was able to get it on the release day here in the Philippines. I love it
@ThePerfumeGuy2 жыл бұрын
OOh nice!! Congrats! :)
@ms.devonne2 жыл бұрын
My sales rep at Neiman’s did pre-sales on this fragrance. I opted to blind buy. After your review, I don’t think I will be disappointed!
@paigeofstylez2 жыл бұрын
It's definitely extremely cloud ☁️ like. A woman told me it smells like heaven. It's airy. It's enveloping somehow.
@paigeofstylez2 жыл бұрын
The floral has (in my opinion) to be a sweet pea. Because it really reminds me of a Burberry woman's fragrance that has sweet pea in it
@futsarefunny50612 жыл бұрын
I had the chance to smell 724 at Newman's last week. I thought that it's an aquatic slightly masculine version out of the 4 aqua universalis fragrances. To my nose the forte has a lemongrass and white lily note, the original has a listea note and is heavier on the white florals.
@celia51322 жыл бұрын
When I heard "lots of white florals", I'm so scared 😱 as I can't stand white florals. But I like MFK's bottle very much. Small and cute.
@charlottesandor55452 жыл бұрын
I smelled it yesterday at Nordstrom. It was a clean, fresh floral fragrance. It was pleasant but I have other favorites from this site house.
@missreia2 жыл бұрын
Do you know if FK is doing fewer MFK projects now that he's representing Dior?
@ahmetindere47262 жыл бұрын
No. Still a few releases every year like always
@perfumesbeauty Жыл бұрын
Thank you for sharing with us your taughts on this fragrance. Love musky, soapy scents, so I guess this might be next ❤🎉
@ginnyginiver2 жыл бұрын
This is going to be a scent I can share with the hubby Sebastian. Sounds quite universal. Great review nonetheless. I can't wait to get my nose on it.
@michaelbullock80112 жыл бұрын
Great video and I enjoyed it and I'm going to try it and have a blessed day
@OceanluvOC2 жыл бұрын
I am not a citrus fragrance person so not sure if I’d like it. Also, as we approach fall/winter I prefer more boozy darker spicy vanilla based scents. I’m looking for a new fall/winter scent so this isn’t on my radar. Maybe I’ll be interested in the Spring.
@devinrwn Жыл бұрын
Have you tried Initio Side Effect ?
@user-jqk-goodwill2 жыл бұрын
724 head notes smell like Le Labo Citron 28,very similar. And the dry down is just like Aqua Universalis.
@reneehsieh88702 жыл бұрын
I have 754 and I can't wait to smell 724 and see what's the difference btw them.
@zenluvsfun2 жыл бұрын
I am so over citrusy scents. I used to love those notes before they were so ubiquitous. Now for some reason they remind me of kids with sticky fingers lol!
@Sean-fu3oi2 жыл бұрын
I am curious to try this one out, hopefully they have it in Selfridges this weekend. Would you say it leans masculine or feminine overall or is completely unisex? Also how do you think it would work it high heat?
@ems_h.eartnotes2 жыл бұрын
I've never tried any of MFKs Aqua line, but I do wanna try them, and this, because I adore Petit Matin its my favourite citrus floral soring summer scent. Thanks for the review
@twozerosix2062 жыл бұрын
It was just available for preorder, MFK sent me an email last week with a direct link. Received my bottle last week.
@ThePerfumeGuy2 жыл бұрын
I am not subscribed to the MFK newsletter but glad they announced it.
@mEtalec Жыл бұрын
My all time favorites are: Ciel de Gum, Grand Soir, Amyris, Le beau.
@KRYSIECENT2 жыл бұрын
They definitely have a USA website. I miss ordering from France because it was a little cheaper. Excited to try this.
@chidinma95262 жыл бұрын
It appears to be cheaper from France until DHL slams you with a ridiculous bill for delivery. Anyone else experienced this?
@Ishhhh08042 жыл бұрын
@@chidinma9526 I did, but I live in the U.K. not USz DHL hit me with a £50/$60 import tax fee at the border here a few months ago 😭
@anechka20062 жыл бұрын
I tried it in Neiman Marcus… it’s so good!!! Very fresh and unisex.
@margaritapassmore66232 жыл бұрын
I'd blind buy 724. I like it has less sour and more musk and well balanced. Sounds good for my summertime
@a_2010x2 жыл бұрын
Europerfumes (formerly Eden Square) is a distributor for MFK last I knew. They are based in New Jersey.
@ToTheWind2 жыл бұрын
If you search around the site, there is an 11ml travel edition that I assume fits into the Globe Trotter. I guess it will go on general sale at the same time as the fragrance does (1st September). At the moment, the 11ml is only available as a gift for purchases over 350 euros. Sebastian, are you enjoying it more now? I am really starting to like this now. At first, I thought it was really redundant but now I'm digging the clean, ethereal angelic quality.
@trish3314 Жыл бұрын
This instantly reminded me of United Colors of Benetton's HOT perfume. With few similarities on the notes. Also woody and citrusy!!
@danielcassorla5741 Жыл бұрын
Love your reviews! Only question I have when done with your reviews is it is a male or female leaning fragrance.
@ThePerfumeGuy Жыл бұрын
Thank you and this is totally unisex.
@PuttinOnTheSpritz2 жыл бұрын
I just bought l'artisan parfumeur perfumes (thank for the videos on them you inspired me) and they were delivered from NJ too!!!
@nataliaalaimo90762 жыл бұрын
Thank you Sebastian for this review 🙏
@ThePerfumeGuy2 жыл бұрын
Thank you for stopping by! :)
@justaddlight2 жыл бұрын
Floating in heaven would've been a great alternative name! 😄
@kristianalfon9292 жыл бұрын
I managed to get a sample of it and I enjoyed the opening with the citrus and fresh linen. I don't know what happened but I started feeling physically nauseated with the citrus scent. As it dries down the citrus is still in the background but the creaminess of the musk and sandalwood becomes prominent. I am conflicted with this.
@phaedoncouniniotis21832 жыл бұрын
Sébastien who is the main perfumer of the house now since FK left ? I understand that he is the nose for 724 but he is working for the competition now
@ThePerfumeGuy2 жыл бұрын
Francis Kurkdjian did not leave his own brand names after him btw. He is still perfumer for MFK and now Dior. Both brands are owned by LVMH. 😀
@phaedoncouniniotis21832 жыл бұрын
@@ThePerfumeGuy thank you Sébastien
@phaedoncouniniotis21832 жыл бұрын
Sorry about misspelling your name (french way) Sebastian
@phaedoncouniniotis21832 жыл бұрын
@@ThePerfumeGuy sorry for misspelling your name Sebastian . Did it the French way 😳
@jonniewaniak4494 Жыл бұрын
Yes, all the fragrances are at a big warehouse in Middlesex County New Jersey about 20 minutes from me even the Italian leather sneakers I order come from there to
@caizey2 жыл бұрын
Great review sneaky Seb, always the fastest 😎🏎
@ashleylala42932 жыл бұрын
I’m kind of tired of these mega conglomerates buying up ALL the luxury labels. I miss the days when luxury brands were much smaller, niche operations and the items were truly rare and special. Now it all just feels like mass market stuff that everyone and their brother has. Luxury has definitely lost its luster in recent years. For me, at least.
@vanessabarryhudgens2 жыл бұрын
Can’t agree more!!! Big companies buying all the small niche brand, re-branded them into those so called “niche” but not like what it’s used to be anymore… I’m afraid Frederic malle will be the next one…
@spongebob26832 жыл бұрын
Did u say that LVMH buy the MFK company?
@julianneromero47302 жыл бұрын
This reminds me so much of Muschio Bianco Acca Kappa on dry down. This 724 is lighter while Acca Kappa is too creamy and heavy.
@kensears50992 жыл бұрын
A layering idea for your imagination: Amouage Beach Hut Man and CdG Marseille. 🙂
@theecarking Жыл бұрын
I think they do have warehouse space in NJ. I bought some samples and that's where it came out of.
@PeterParker-mt5xq2 жыл бұрын
Very disappointing in MFK - they are charging US customers about $100 more, as you can no longer buy from the French site, and are forced to buy from the US site, where they charge MUCH more. I’ve written MFK about this, and they ignored the question. Very disappointing, as the USD is about the same as the EURO, so it would be a deal. I’ve just moved away from MFK and over to others, like Xejoff, who still sell at the same price.
@charletfoster89172 жыл бұрын
Thanks 🙏🏿 for this review. I ❤️MFK’s scents n this one, I will sniff out.
@arelycastro65274 ай бұрын
Your amazing love how you describe everything ❤
@aaronandelise2 жыл бұрын
Did you find out if the screw top bottle is an old version, and about what year? Very interesting!
@hecutsa2 жыл бұрын
Yea this is just 754 rebranded. Very disappointing to wait so long for a new release and then let down because its a fragrance I already have just renamed.
@gregorystanton61502 жыл бұрын
Everything from this house is so sweet and chemical-smelling to me. After I sprayed on BR540 I was told I smelled like a teenage girl exploded all over me. I’ve sampled the whole sugary line, and I can’t imagine this will be much different.
@ThePerfumeGuy2 жыл бұрын
So you’re judging a citrus fragrance with BR540? And you let other people decide what you wear?
@keithreed13 Жыл бұрын
I just ordered a 2.4 oz flacon from Nordstrom and am so excited to get it! I bought the 1.2 flacon of Lhomme a la rose the other day and am loving it!
@ThePerfumeGuy Жыл бұрын
Hope you enjoy it!
@pamelabrown84672 жыл бұрын
Thanks for sharing your video take care 😇
@danielles74762 жыл бұрын
The water way port is in In New Jersey. Jersey city gets all the imports to that location. Mega port….
@MicheleSmochies2 жыл бұрын
I am fan of both fragrances 🥰
@caseyplunkett60832 жыл бұрын
I'm not really a fan of the fragrances from LVMH and I'm not expecting much from the house of MFK moving forward. Perhaps this fragrance can change this pessimism.
@Mojo82 жыл бұрын
I don't have anything from this house .. what is a good starter fragrance , Oud or Leathery or dark . A can't miss maybe ? Cheers 😎
@TheSew4real2 жыл бұрын
MFK OUD SILK MOOD
@Mojo82 жыл бұрын
@@TheSew4real thank you ..Cheers 😁😎
@LulaWestLuxe Жыл бұрын
Great review - just got a sample and looking forward to trying it. BTW, I live in New Jersey and there are a TON of distribution centers here including Louis Vuitton, Dior Perfumes, Hermes, etc. so it makes sense to me that it came from NJ. 😊
@IGOTGAMEAJ2 жыл бұрын
Same exact fragrance as 754 just re numbered it to 724 so they were able to put it in all stores
@paigeofstylez2 жыл бұрын
Not at all. I have both.
@IGOTGAMEAJ2 жыл бұрын
I went to Neiman Marcus and the Brand Ambassador for MFK told me that ?? I guess MFK needs to train their people more efficiently
@HardkoreHiggins2 жыл бұрын
Thanks for sharing!!
@justchefmack41882 жыл бұрын
They most likely use a 3PL to cut down on shipping times.
@BLVCKxvSCVLE2 жыл бұрын
they ship from nj near me. a lot of fragrance companies ship form it
@ToTheWind2 жыл бұрын
There is also now a limited edition available in 70ml.
@saunterscamper39522 жыл бұрын
I think their products to US ship from their New Jersey office.
@KoopaTroopa2021 Жыл бұрын
I heard this smells like beachfront blanket from bath and body works
@paris.enigma2 жыл бұрын
Seems like a pass from me. I am concerned for the future of MFK now FK is at Dior.
@cortneyperfume_madness4802 жыл бұрын
This sounds nice! Maybe a small bottle though.
@mattacosta48022 жыл бұрын
Sounds like it make a nice gym scent.
@KevFragranceAdventures2 жыл бұрын
Hi Sebastian! :) Thanks for the review, this is the first video I've watched on MFK 724 and was specifically waiting for your review! Seems like there isn't any particular "wow factor" about the 724? I had high hopes for this new release but sounds like I might be able to give it a pass
@Kyle-zt3gl2 жыл бұрын
to me its like a mix of byredo and mfk, I like it.
@ToTheWind2 жыл бұрын
Hi Sebastian, mine arrived today too. Like you, I'm kind of on the fence with this one. I already have AUF and AVF. This is a little redundant. I was sort of expecting something else. I also like the blue label. Maybe I will grow to like it more as time passes.
@ThePerfumeGuy2 жыл бұрын
I like it but yes it's redundant. Definitely better than the Aquas for sure. Thoughts? I didn't care for those Aquas. Still missing Absolue Pour Le Soir. That is still my number favorite MFK to this day! :)
@ToTheWind2 жыл бұрын
@@ThePerfumeGuy Ciel De Gum. I doubt it's ever coming back.
@kellieh16672 жыл бұрын
To me, this smells nearly identical to Aqua Universalis Forte, which I already have so no need to have both.
@rstuart8362 жыл бұрын
How does 724 compare to Santal 33 or musk oud?
@alkhuraimali0110 Жыл бұрын
Very nice but it reminds me of Life from body shop
@navy47352 жыл бұрын
you are ordering from USA...they use to ship from France.....no more....there is enough demand here in USA that warrants warehouse for USA ORDERS. THUS SHIP via fedex
@stray_away2 жыл бұрын
I find 724 to be similar to Aqua Vitae forte, more than AU forte.
@ThePerfumeGuy2 жыл бұрын
Noses are so interesting! :)
@jal123ha2 жыл бұрын
How would you say this compares to delina la rosee from PDM? I feel like the notes are very similar and DLR is one of me absolute favorites.
@ThePerfumeGuy2 жыл бұрын
Absolutely not. Delina Rosee is more of a watery take on the original Delina with the rose, lychee and fruits. Those notes are absolutely non existent in 724! :)
@danadjei39882 жыл бұрын
I was told by a Neiman Marcus rep that the 754 was exclusive to Bergdorf Goodman. 754 5th Avenue is the address of Bergdorf Goodman. He wanted to make the fragrance public and open to all stores so he renamed it 724. So more or less 754 is back as 724
@paigeofstylez2 жыл бұрын
Not at all. I have both and they're nothing alike 🤣🤷🏿♂️
@isobel642 жыл бұрын
It's Barneys not Bergdorf.
@terryferguson100able Жыл бұрын
This fragrance smells like aqua essential colonial by ferragamo