NEW Maison Francis Kurkdjian 724 FRAGRANCE Review | How Does It Compare To Aqua Universalis?

[@ThePerfumeGuy]

💥💥💥Watch Francis Kurkdjian/Dior Video here: kzbin.info/www/bejne/pXjQhImiq7J5iZY 💥💥💥

[@stormomega37]

I smelt this fragrance recently. I am in love; love at first sniff for me!!!! It reminds me of Warm Cotton by Clean which I have 3 backup bottles but much better longevity. This fragrance lasts over 10 hours which is amazing for a freshie!!!!!! I will be purchasing the 6.8 oz for it is sooooo good. I like this much better than the Aqua Universalis Forte. 724 is so clean!!!!!!!!!! An intense version of 724 is a great idea!!!! Great review!!!!!!!!!

[@emmoh2928]

Yesss this was my experience ❤

[@pamandrzejak1143]

I am CRAZY about 724.

[@edouardnickedgard1914]

Id like to buy it tell me about the projection please?

[@gloriousvictorious7159]

This smells exactly like the Aqua Universalis Forte to me… which was my favourite summer scent 6 years ago and I always get compliments on this one. I will purchase a full bottle for sure. Thank you for your professional review ❤

[@mariecatherinegagne4857]

I own way too many fresh scents like these, but somehow I can't resist them. I love Aqua Universalis, so I'm pretty sure I can blind buying 724.

[@ThePerfumeGuy]

I agree.

[@tiffanyjmua2504]

I agree ❤

[@MrRL13]

i am into these kind of fresh clean accord as well, Would be able to recommend other similar perfumes?

[@mariecatherinegagne4857]

@MrRL13 Sure!! I would recommend Cedro Diamante from Perris Monte Carlo, also all the Collection les Eaux from Chanel is spectacular, my favorite being Paris Biarritz. Also try Black Citrus from Vilhem perfumery and Petit Matin from Kurkdjian. 724 didn't work out for me, I gave it to a friend. Let me know what you think!

[@Jenn_N]

The number on the fragrance makes my mind turn to 7 days a week 24 hours a day. Perhaps they intend it to be a fresh light year round offering that could be a signature sent?

[@viggenone]

I love the fresh fragrances fro MFK but I'm distancing from all the fresher, lighter ones, my taste moving on to darker, heavier scents even in high heat, just controlling the sprays, I think I have enough freshies right now, the only one that I want to add to my collection is Seahorse. The only MFK that I really want right now is Ciel de Gum, I regret not buying it when it was still on the MFK website 😞Thanks for the review Sebastian!!!

[@darklausal23]

Seahorse and Squid 😍 are great oceanic unique (without fishy-seaweed scent) ones IMO

[@viggenone]

@@darklausal23 Haven’t tried Squid but I will.

[@clausjordan]

yeah, same with me. I will most probably try 724 but I think I am already fine with Gentle Fluidity silver. And yes, Seahorse is really unique and absolutely fantastic. Squid is totally different but such a gem as well.

[@ritaweygint4038]

With these fragrances, I’m always wishing for more strength of the woody notes like cedar and sandalwood… Like in BR540, though I love it, I want the Cedar

[@Nubianette]

Aqua Universalis is easy to take for granted. I’m a spicy floral girl, but when I 1st smelled it around 20 years ago…almost (?), I was in New York in the summer. It was so refreshing I had to have it! At Bergdorf, they also gave me a lot of samples of Apom which I also loved. In the Bay Area, it rarely gets so steamy, but a trip to Sacramento, I had to have it in my life again. So, I got the travel trio, which is perfect for this sort of scent.

[@JloveLamar]

YAY AREAAAAAAAAAA!!!!!! :)

[@kinjalchakraborty1317]

MFk as a house wasn’t even there 20 years ago🤔

[@Nubianette]

@@kinjalchakraborty1317 “elipse almost and a question mark.” That’s the indication that the person wasn’t sure. Just a little comment as I was returning to work.

[@hugomanrique4763]

❤

[@RK-lu8vh]

20 years? Lol it came out in 09

[@WhatsTheT]

Im always baffled by companies that sell $300-$500 fragrances that don’t have their own site together to bring up their new product. 🤔

[@ahmetindere4726]

Because it officially releases on the first of sept

[@maggievardanyan4722]

i went to the website yesterday it was there

[@maggievardanyan4722]

you think its this is more feminine?

[@cmk9495]

This sounds so good. I’ll have to sample it. He makes such incredible fragrances.

[@ejtullis]

Most of MFK clear fragrance are floral, citrus, fresh woods, and light clean laundry, and musk. Don't understand this release.

[@cyndioknj8545]

Hi and thanks, Sebastian! I just asked you about this one! Yes they ship from Edison, NJ. That's where I got some of my MFK fragrances and at the time they were engraving for free. I'm on their email list and I had received a notification related to this scent about a week ago. Btw, I'm Armenian too, lol.

[@drianak8175]

I absolutely adore Aqua Universalis Cologne forte!!! 🥰 Is 724 similar in any way?

[@ChescoYT]

Haven't heard the best reactions from this fragrance. Fans are pretty upset that such a basic fragrance coming from such a prestige & celebrated House. MFK has been bought out by a conglomerate company, and Francis Kurkdjian has left the company and hired with a Golden Parachute package to be Director of Fragrances with Dior since Francois Demachy has moved on. We have to be honest here, the MFK company is in trouble in terms of making future masterpieces. Nothing lasts forever, and neither does the King of the Hill. More excited today about what Kurkdjian does with future Dior releases. Also praying to god he improves Dior's Private Line's Fragrances longevity.

[@SugarFreeZaddy]

I ordered from MFK last Friday night and literally received Oud Stain Mood by Saturday evening using the free shipping method 🤩 it was wildly fast!!

[@seamless70]

Just bought this. I was a bit hesitant because i heard it was more feminine than masculine, and well, I'm just a regular type of dude with a little cash in his pocket trying to smell good 😅. 724 is definitely more feminine, but I'll still rock it. Your review was spot on. I started my journey with spicier, dark fragrances but moved to fresher ones. This one is clean, and i think slightly better than most of my Creed stuff, honestly. Just a tad bit more subtle and better longevity. I dig it. No REgErtS 🙃 😂

[@FayeCNL]

I saw this yesterday and knew you would be on it! It said a 'city scent' can't wait to hear your review

[@ThePerfumeGuy]

Oh yes. It's launching on the 1st of September.

[@samarkarim7883]

I received the 724 sample with a purchase from the MFK website. I took the sample with me on a holiday in Beverly Hills, the weather was perfect for this fragrance. I quite liked 724 so I purchased a 70ml bottle. Fragrance brands should market their fragrances by handing samples, especially with purchases.

[@missreia]

This reminds me of when I was a kid I used to go straight to the laundry aisle in the supermarket to smell the laundry products lol

[@carlapettus6931]

Yep! N Neiman’s sent me a sample! It really reminds me of Aqua Universalis Forte but with less citrus and more floral. I really like the musk in this. Not much projection or Siaj

[@knics33]

An Estate sale fragrance haul sounds fantastic!

[@ThePerfumeGuy]

I think so too!

[@BigNewPrinz]

I don’t understand the comments regarding longevity, I sampled this yesterday (I think it’s fabulous) and it lasted 8 hours plus.

[@pikkaboo]

Thanks for your review Sebastian! I’m looking for a clean fragrances between 724, Byredo Blanche, Byredo Mojave ghost and Replica Lazy Sunday Morning which one you recommend?

[@WarzolJR]

This was my first MFK purchase after a nurse told me she was wearing it during my dialysis. The scent is fantastic, but the longevity when considering the price will keep me from ever buying another full bottle of it unless they release an extrait flanker

[@vivianagbegha2712]

MFK’s Europe site no longer serves US customers. There is at least a $70 markup for America.

[@ttnajjar1]

That is true!!

[@zenobiasanchez4658]

Instant love, smelled at Neiman. Buying as soon as I can. Great review and analyzations Sebastian

[@ThePerfumeGuy]

Awesome.

[@SenseiofChicago]

Pre-ordered and I'm excited to wear this.

[@raulsaavedra709]

Curious about this one now. Fragrances I think of in association with clean laundry are all a lot more affordable, and like them all a lot: Dunhill Century, Banana Republic Pure White, Montblanc Starwalker, and even The Body Shop White Musk for Men,

[@crish7722]

Got my 200ml bottle yesterday. Was able to get it on the release day here in the Philippines. I love it

[@ThePerfumeGuy]

OOh nice!! Congrats! :)

[@ms.devonne]

My sales rep at Neiman’s did pre-sales on this fragrance. I opted to blind buy. After your review, I don’t think I will be disappointed!

[@paigeofstylez]

It's definitely extremely cloud ☁️ like. A woman told me it smells like heaven. It's airy. It's enveloping somehow.

[@paigeofstylez]

The floral has (in my opinion) to be a sweet pea. Because it really reminds me of a Burberry woman's fragrance that has sweet pea in it

[@futsarefunny5061]

I had the chance to smell 724 at Newman's last week. I thought that it's an aquatic slightly masculine version out of the 4 aqua universalis fragrances. To my nose the forte has a lemongrass and white lily note, the original has a listea note and is heavier on the white florals.

[@celia5132]

When I heard "lots of white florals", I'm so scared 😱 as I can't stand white florals. But I like MFK's bottle very much. Small and cute.

[@charlottesandor5545]

I smelled it yesterday at Nordstrom. It was a clean, fresh floral fragrance. It was pleasant but I have other favorites from this site house.

[@missreia]

Do you know if FK is doing fewer MFK projects now that he's representing Dior?

[@ahmetindere4726]

No. Still a few releases every year like always

[@perfumesbeauty]

Thank you for sharing with us your taughts on this fragrance. Love musky, soapy scents, so I guess this might be next ❤🎉

[@ginnyginiver]

This is going to be a scent I can share with the hubby Sebastian. Sounds quite universal. Great review nonetheless. I can't wait to get my nose on it.

[@michaelbullock8011]

Great video and I enjoyed it and I'm going to try it and have a blessed day

[@OceanluvOC]

I am not a citrus fragrance person so not sure if I’d like it. Also, as we approach fall/winter I prefer more boozy darker spicy vanilla based scents. I’m looking for a new fall/winter scent so this isn’t on my radar. Maybe I’ll be interested in the Spring.

[@devinrwn]

Have you tried Initio Side Effect ?

[@user-jqk-goodwill]

724 head notes smell like Le Labo Citron 28，very similar. And the dry down is just like Aqua Universalis.

[@reneehsieh8870]

I have 754 and I can't wait to smell 724 and see what's the difference btw them.

[@zenluvsfun]

I am so over citrusy scents. I used to love those notes before they were so ubiquitous. Now for some reason they remind me of kids with sticky fingers lol!

[@Sean-fu3oi]

I am curious to try this one out, hopefully they have it in Selfridges this weekend. Would you say it leans masculine or feminine overall or is completely unisex? Also how do you think it would work it high heat?

[@ems_h.eartnotes]

I've never tried any of MFKs Aqua line, but I do wanna try them, and this, because I adore Petit Matin its my favourite citrus floral soring summer scent. Thanks for the review

[@twozerosix206]

It was just available for preorder, MFK sent me an email last week with a direct link. Received my bottle last week.

[@ThePerfumeGuy]

I am not subscribed to the MFK newsletter but glad they announced it.

[@mEtalec]

My all time favorites are: Ciel de Gum, Grand Soir, Amyris, Le beau.

[@KRYSIECENT]

They definitely have a USA website. I miss ordering from France because it was a little cheaper. Excited to try this.

[@chidinma9526]

It appears to be cheaper from France until DHL slams you with a ridiculous bill for delivery. Anyone else experienced this?

[@Ishhhh0804]

@@chidinma9526 I did, but I live in the U.K. not USz DHL hit me with a £50/$60 import tax fee at the border here a few months ago 😭

[@anechka2006]

I tried it in Neiman Marcus… it’s so good!!! Very fresh and unisex.

[@margaritapassmore6623]

I'd blind buy 724. I like it has less sour and more musk and well balanced. Sounds good for my summertime

[@a_2010x]

Europerfumes (formerly Eden Square) is a distributor for MFK last I knew. They are based in New Jersey.

[@ToTheWind]

If you search around the site, there is an 11ml travel edition that I assume fits into the Globe Trotter. I guess it will go on general sale at the same time as the fragrance does (1st September). At the moment, the 11ml is only available as a gift for purchases over 350 euros. Sebastian, are you enjoying it more now? I am really starting to like this now. At first, I thought it was really redundant but now I'm digging the clean, ethereal angelic quality.

[@trish3314]

This instantly reminded me of United Colors of Benetton's HOT perfume. With few similarities on the notes. Also woody and citrusy!!

[@danielcassorla5741]

Love your reviews! Only question I have when done with your reviews is it is a male or female leaning fragrance.

[@ThePerfumeGuy]

Thank you and this is totally unisex.

[@PuttinOnTheSpritz]

I just bought l'artisan parfumeur perfumes (thank for the videos on them you inspired me) and they were delivered from NJ too!!!

[@nataliaalaimo9076]

Thank you Sebastian for this review 🙏

[@ThePerfumeGuy]

Thank you for stopping by! :)

[@justaddlight]

Floating in heaven would've been a great alternative name! 😄

[@kristianalfon929]

I managed to get a sample of it and I enjoyed the opening with the citrus and fresh linen. I don't know what happened but I started feeling physically nauseated with the citrus scent. As it dries down the citrus is still in the background but the creaminess of the musk and sandalwood becomes prominent. I am conflicted with this.

[@phaedoncouniniotis2183]

Sébastien who is the main perfumer of the house now since FK left ? I understand that he is the nose for 724 but he is working for the competition now

[@ThePerfumeGuy]

Francis Kurkdjian did not leave his own brand names after him btw. He is still perfumer for MFK and now Dior. Both brands are owned by LVMH. 😀

[@phaedoncouniniotis2183]

@@ThePerfumeGuy thank you Sébastien

[@phaedoncouniniotis2183]

Sorry about misspelling your name (french way) Sebastian

[@phaedoncouniniotis2183]

@@ThePerfumeGuy sorry for misspelling your name Sebastian . Did it the French way 😳

[@jonniewaniak4494]

Yes, all the fragrances are at a big warehouse in Middlesex County New Jersey about 20 minutes from me even the Italian leather sneakers I order come from there to

[@caizey]

Great review sneaky Seb, always the fastest 😎🏎

[@ashleylala4293]

I’m kind of tired of these mega conglomerates buying up ALL the luxury labels. I miss the days when luxury brands were much smaller, niche operations and the items were truly rare and special. Now it all just feels like mass market stuff that everyone and their brother has. Luxury has definitely lost its luster in recent years. For me, at least.

[@vanessabarryhudgens]

Can’t agree more!!! Big companies buying all the small niche brand, re-branded them into those so called “niche” but not like what it’s used to be anymore… I’m afraid Frederic malle will be the next one…

[@spongebob2683]

Did u say that LVMH buy the MFK company?

[@julianneromero4730]

This reminds me so much of Muschio Bianco Acca Kappa on dry down. This 724 is lighter while Acca Kappa is too creamy and heavy.

[@kensears5099]

A layering idea for your imagination: Amouage Beach Hut Man and CdG Marseille. 🙂

[@theecarking]

I think they do have warehouse space in NJ. I bought some samples and that's where it came out of.

[@PeterParker-mt5xq]

Very disappointing in MFK - they are charging US customers about $100 more, as you can no longer buy from the French site, and are forced to buy from the US site, where they charge MUCH more. I’ve written MFK about this, and they ignored the question. Very disappointing, as the USD is about the same as the EURO, so it would be a deal. I’ve just moved away from MFK and over to others, like Xejoff, who still sell at the same price.

[@charletfoster8917]

Thanks 🙏🏿 for this review. I ❤️MFK’s scents n this one, I will sniff out.

[@arelycastro6527]

Your amazing love how you describe everything ❤

[@aaronandelise]

Did you find out if the screw top bottle is an old version, and about what year? Very interesting!

[@hecutsa]

Yea this is just 754 rebranded. Very disappointing to wait so long for a new release and then let down because its a fragrance I already have just renamed.

[@gregorystanton6150]

Everything from this house is so sweet and chemical-smelling to me. After I sprayed on BR540 I was told I smelled like a teenage girl exploded all over me. I’ve sampled the whole sugary line, and I can’t imagine this will be much different.

[@ThePerfumeGuy]

So you’re judging a citrus fragrance with BR540? And you let other people decide what you wear?

[@keithreed13]

I just ordered a 2.4 oz flacon from Nordstrom and am so excited to get it! I bought the 1.2 flacon of Lhomme a la rose the other day and am loving it!

[@ThePerfumeGuy]

Hope you enjoy it!

[@pamelabrown8467]

Thanks for sharing your video take care 😇

[@danielles7476]

The water way port is in In New Jersey. Jersey city gets all the imports to that location. Mega port….

[@MicheleSmochies]

I am fan of both fragrances 🥰

[@caseyplunkett6083]

I'm not really a fan of the fragrances from LVMH and I'm not expecting much from the house of MFK moving forward. Perhaps this fragrance can change this pessimism.

[@Mojo8]

I don't have anything from this house .. what is a good starter fragrance , Oud or Leathery or dark . A can't miss maybe ? Cheers 😎

[@TheSew4real]

MFK OUD SILK MOOD

[@Mojo8]

@@TheSew4real thank you ..Cheers 😁😎

[@LulaWestLuxe]

Great review - just got a sample and looking forward to trying it. BTW, I live in New Jersey and there are a TON of distribution centers here including Louis Vuitton, Dior Perfumes, Hermes, etc. so it makes sense to me that it came from NJ. 😊

[@IGOTGAMEAJ]

Same exact fragrance as 754 just re numbered it to 724 so they were able to put it in all stores

[@paigeofstylez]

Not at all. I have both.

[@IGOTGAMEAJ]

I went to Neiman Marcus and the Brand Ambassador for MFK told me that ?? I guess MFK needs to train their people more efficiently

[@HardkoreHiggins]

Thanks for sharing!!

[@justchefmack4188]

They most likely use a 3PL to cut down on shipping times.

[@BLVCKxvSCVLE]

they ship from nj near me. a lot of fragrance companies ship form it

[@ToTheWind]

There is also now a limited edition available in 70ml.

[@saunterscamper3952]

I think their products to US ship from their New Jersey office.

[@KoopaTroopa2021]

I heard this smells like beachfront blanket from bath and body works

[@paris.enigma]

Seems like a pass from me. I am concerned for the future of MFK now FK is at Dior.

[@cortneyperfume_madness480]

This sounds nice! Maybe a small bottle though.

[@mattacosta4802]

Sounds like it make a nice gym scent.

[@KevFragranceAdventures]

Hi Sebastian! :) Thanks for the review, this is the first video I've watched on MFK 724 and was specifically waiting for your review! Seems like there isn't any particular "wow factor" about the 724? I had high hopes for this new release but sounds like I might be able to give it a pass

[@Kyle-zt3gl]

to me its like a mix of byredo and mfk, I like it.

[@ToTheWind]

Hi Sebastian, mine arrived today too. Like you, I'm kind of on the fence with this one. I already have AUF and AVF. This is a little redundant. I was sort of expecting something else. I also like the blue label. Maybe I will grow to like it more as time passes.

[@ThePerfumeGuy]

I like it but yes it's redundant. Definitely better than the Aquas for sure. Thoughts? I didn't care for those Aquas. Still missing Absolue Pour Le Soir. That is still my number favorite MFK to this day! :)

[@ToTheWind]

@@ThePerfumeGuy Ciel De Gum. I doubt it's ever coming back.

[@kellieh1667]

To me, this smells nearly identical to Aqua Universalis Forte, which I already have so no need to have both.

[@rstuart836]

How does 724 compare to Santal 33 or musk oud?

[@alkhuraimali0110]

Very nice but it reminds me of Life from body shop

[@navy4735]

you are ordering from USA...they use to ship from France.....no more....there is enough demand here in USA that warrants warehouse for USA ORDERS. THUS SHIP via fedex

[@stray_away]

I find 724 to be similar to Aqua Vitae forte, more than AU forte.

[@ThePerfumeGuy]

Noses are so interesting! :)

[@jal123ha]

How would you say this compares to delina la rosee from PDM? I feel like the notes are very similar and DLR is one of me absolute favorites.

[@ThePerfumeGuy]

Absolutely not. Delina Rosee is more of a watery take on the original Delina with the rose, lychee and fruits. Those notes are absolutely non existent in 724! :)

[@danadjei3988]

I was told by a Neiman Marcus rep that the 754 was exclusive to Bergdorf Goodman. 754 5th Avenue is the address of Bergdorf Goodman. He wanted to make the fragrance public and open to all stores so he renamed it 724. So more or less 754 is back as 724

[@paigeofstylez]

Not at all. I have both and they're nothing alike 🤣🤷🏿‍♂️

[@isobel64]

It's Barneys not Bergdorf.

[@terryferguson100able]

This fragrance smells like aqua essential colonial by ferragamo