New Report Dismantles Disney Star Wars Success MYTH!

A new report from Forbes puts into question the success of Star Wars under Disney. This is something many folks speculated about, but now we have actual evidence! Full breakdown here!
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[@dock9626]

I can't believe Blaming the Fans didn't work as a business strategy. Seemed fool proof.

[@MyBichSustained]

It was FOOL proof, and still is!

[@mando9497]

I wonder if shareholders can sue Disney for misrepresentation.

[@J-Russ]

Isn’t that why Trump is in court right now?

[@jtmann2002]

How is this a surprise to anyone?? I actually thought they hadn’t made any profit after looking at their losses, so I’m surprised they had at least made some

[@TheMarosse]

Wow they Just cant admit the real cause of failure. Dei

[@DocHolliday918]

The real reasons...Disney wanted to bring in the fanboy money since they had the female/princess money locked down. Then they proceeded to say the force is female, turned their back on the original fanbase trying to make the new fandom the new female/princess/star wars- money spenders. When this didnt work they proceeded to insult, disparage, and claimed racism and misogynistic because the original fanbase didnt like strong women. No, we didnt like mary sues and terrible writing, please consider these strong women, Ripley(Alien franchise), Sarah Conner (Terminator), Dana Scully (X Files), Princess Leia (Star WArs), Zoë Washburne (Firefly), Nyota Uhura (Star Trek), Captain Kathryn Janeway - (Star Trek), River Tam (Firefly), Trinity (the Matrix), Gamora (Guardians of the Galaxy), Natasha Romanoff Marvels Avengers etc., Michonne (The Walking Dead)and the list goes on. So...Lazy writing and agenda driven corporate foolery is the actual reason. Look at the first three phases of the MCU and how amazing they were. The control was held in Ike Perlmutters hands. The following phases, (4 & 5) went into kevin Fiege's and have been a majority of trash. The same thing with Kathleen Kennedy, the franchise killer, sha has destroyed three IP's, Star Wars, Indiana Jones and Willow. I havent even brought Blackrock, Vanguard and the DEI destruction of Hollywood into the discussion but those addition's to the recipe of destruction are there, do the reading...

[@agentcooper2815]

The Rey movie will fix this

[@JediKnightoftheSnyderCult]

It will make all the money

[@aaronthegreat1461]

So much money!!!!! Rey is the Way!!! 😂😂😂😂

[@davidjones8043]

😂😂😂

[@speezyification]

😂😂😂😂😂😂

[@Tenn0rockit]

😂

[@J-Russ]

Han Solo and Rouge One are the two best Star Wars movies made by Disney.

[@WilRJennings]

The article doesn’t take into account physical media and online sales for all the movies. So like if you buy or rent the movie on Amazon, Disney gets a portion of that money.

[@duaneherndon6736]

Oh ok People don't understand financial business. All company reports like that and the merchandising money and park money goes into it it's like you only consider 1 item or one property And the figures that were listed were only the movie revenue, not the merchandising revenue, not the? D Blu-ray sales that information was omitted. Think about it, you guys gotta be smarter than this

[@Invalidcookie-bv4cx]

4:00 - It's called a sales pitch. if nothing Iger is good at it. The Sale isn't as important if the customer isn't happy with the purchase and wants their money back. They won't want your NEXT sales pitch. Those investors made the wrong choice, IMO.

[@manifesteddestiny.]

The Dallas Cowboys are the most profitable franchise in the world. Ask any of their fans about their opinion on the state of the franchise.

[@munny_1206]

You can’t tell me they didn’t make that money back in baby Yoda merch

[@scottnykiel5300]

They make money on merchandise and toys, not box office.

[@paynehennigan4965]

It would be nice if you linked the original stream in the description of each clip 😊

[@BEETTHESE]

Definitely not arguing for the writer but Han Solo and Luke Skywalker were very gritty and Yoda is as quirky as they come. But that’s not why the sequels failed.

[@d1grizz]

And now KK is over there trying to ram another Rey movie down our throats. NO ONE wants it, and everyone knows it's going to flop and the fan base will tear it apart from the get go. Fire KK!!! should be the battle cry of the fandom till she is gone. Fire KK!!!

[@bradcarmichael3012]

I guess they were rising stars on Alderon maybe, certainly not here

[@SengCenter]

Of course, you left out the best part of the article: UK taxpayers are also helping Lucasfilm hide the ball by covering costs with massive tax credits.

[@TheChzburger]

My soul absolutely NEEDS this type of analysis to now be done with Marvel Studios 🙂

[@robmurphy4221]

Dude the epic merch $$ isn’t factored in so this is misleading too.

[@Needler13]

Star wars mech doesn't sell. You see premium black series shit at clearance sales.

[@robmurphy4221]

@@Needler13 it doesn’t “sell” like it used to for sure but it still sells and I think we’d be naive to believe otherwise. And not sure how old you are but we had “peg warmers” back well before the Black Series (before the Dark times of TLJ which I will agree took a BIG chunk of that legendary merch $$ away and is partially why Toys R Us folded) but it’s still a money maker and I’d love to see the cost VS profit on that as it would either (as you may be suggesting) make it worse but I have a feeling it makes the whole thing profitable because let’s not forget Disney had about 6 years of Merch before TLJ and before that it was a billion dollar merch property even toppling Barbie as the top toy line - so let’s be super careful and say maybe 250 mil a year for 6 years (we just don’t know though so this is just for fun) assuming that is the profit per year - you’d have more than a billion before TLJ - throw in parks and ILM (which in its own right is a movie making machine) heck even licensing with Fortnite and my bet is Disney is profiting even though they should be doing so much better. But it’s helpful to think of the full picture as these are JUST the movies and a part of the income stream. Is the IP still what it was worth when they bought it is anyone’s guess but I don’t believe it’s nearly as dire as this very single focused and one dimensional article suggests. Let’s hope either way it kicks their sad asses to improve though.

[@2Hats74]

LEGO Star Wars still does well, but I don’t know how much they make an absolute terms from that

[@19loser2240]

Okay that’s the films but I don’t think the films were ever meant to recover the entire purchase cost. How much have they made from merch? That being said the movies definitely need an upgrade in quality and I agree with your criticisms of the creative aspects of the Star Wars films.

[@Marcow321]

what about toy sales, video games, and Disney plus draw?

[@DrRyguy24]

I’m sure the accountants projected a certain time by which they expected to break even. That’s the question: are we past that projection or still within it?

[@JediKnightoftheSnyderCult]

They said the break even point is in 10 years

[@JediKnightoftheSnyderCult]

There's still financially illiterate Disney shills claiming that Disney made their 4 billion back from buying Lucasfilm after 3 movies. Lol

[@19loser2240]

How much did they make from merchandise after the 3 films? I’ll admit I’m a Disney fanboy but I’d reconsider my financial literacy if I thought that Disney was planning to recoup their investment from solely the films.

[@cgrandall625]

The movies have never been a focus of revenue. Parks, merchandise, and free ad strength from association easily sky rockets over what they would return on a movie or series. Official licensed products are now Disney owned, meaning they do not have to buy or rent rights to sell merch and those who want to use their properties must share profits on products they make with their likeness. For every $200+ lightsaber, to every $30 Lightning Lane pass, to every Jedi costume and Stormtrooper mask they rake in cash. Movies and shows are just ways to broaden merch sales. Example, now you can have your very own Asoka WHITE lightsaber crystals, or a baby Yoda alexa dot cover, or a new lego set with the Mandolorian's new ship.

[@user-bq1fu5kd7l]

It still doesn't include marketing costs. Also the budgets for Rogue One and Solo don't include all the re-shoots. Both were over 75% done when it was decided to basically start over.

[@robertmcmath910]

It wasn't just the three movies...don't forget Rogue One and Solo: A Star Wars Story...that's five movies, and then the "TV" shows (i.e. streaming funds).

[@Marcow321]

toys, video games, theme parks....

[@NEETvDetective]

I’m sorry but the Rey trilogy is amongst the best trilogy’s ever. - payed Disney sponsored post

[@robertmcmath910]

"Gritty, quirky characters..." Gweedo was "gritty and quirky"; C3PO is quirky...not quirky, but doesn't work without R2D2 (Abbott and Costello comedy team). Woody Harrelson's character was gritty and quirky but Han killed him.

[@egask2]

Yeah but how much money have they made off merch, and Star Wars worlds at Disney parks?… plus revenue generated from streaming those fox movies.

[@brettevans258]

We all knew

[@chicagobrs1992]

Harrison ford/han solo is kind of the definition of gritty and quirky. I got what she meant.

[@SuperUniverse]

Basically, Disney movies has become boring for almost 5 years now. even with or without the politics if you look at the movies they are boring if it wasnt for the occassional gags from marvel. (But even that is loosing its luster)

[@NotSoSvenn]

So disneys 8 billion number was revenue, not profit. Got it.

[@GodspeedSuperbeast]

I’m just waiting for Bad Batch to finish

[@brandonficara3256]

I agree about the direction of Star Wars under Kennedy, but your financial assessment doesn’t make sense. The initial purchase price can’t be factored against individual projects. It isn’t a realistic indicator that any business would use. You would track the revenue from projects and then project that over a ten to fifteen year period to see if you are on track to profit over the long haul. On top of that, there is no good way for outsiders to track the profitability of the streaming shows. Then we need to add in revenue from licensing and merchandise, which probably comes close to equaling the box office. In summary, you are trying to bend, omit and cherry pick the numbers to prove that Kennedy isn’t doing a good job. In fact, you are correct, but financially, Star Wars has been a tremendously successful investment.

[@robmurphy4221]

Exactly this - we have nerds that don’t know how balance sheets and earnings work and are looking at only the movies. And shame on Forbes for not showing the full picture. Almost feels like a hit piece. I agree a lot of things need fixing I mean the Starcruiser, the sequels, alienating the core fans….there are lots of things wrong but we need to deal in realty and the merch is worth more than the movies as an investment.

[@robmurphy4221]

And we should never forget there is a lot of powerful investors that could easily convince Forbes to write such a hit piece…..just keep balance in the force and the numbers my Padawans it will all be ok 😊

[@GwydionFrost]

I find this rather hilarious, considering George Lucas didn't make his money off of the movies, he made it off of the licensing and the toys. How about we include those numbers in Disney's numbers...?

[@freshavocado4755]

Did u pay attention? They included merch

[@2Hats74]

Does this include the money they make from ILM?

[@joseph354]

I don't see any consequences

[@philldr8]

How many big flashing red signs does be Disney need to see that Kathleen Kennedy needs to go

[@egask2]

Why is the expectation for Disney to recoup all money spent in 5 years? Lmfaoooooooo who wrote this😂😂😂😂

[@NotSoSvenn]

Han solo is a gritty, silly'ish you could say quirky character.

[@Hello-bi1pm]

Solo lost money

[@AnthonySmith-bj9mo]

hi The Den of Nerds

[@gmedrano3720]

Honestly after the book of boba fett I stopped watching Star Wars 😭 I thought it was gonna be a good show then it wasn’t. Me and my girl are going to Disneyland in august and I’m not even excited for galaxy’s edge

[@STORYTXLLXR]

Imagine it’s the early 2000’s and Dreamworks made a Star Wars film with the same style and animation like PRINCE OF EGYPT :0

[@jbarajasp]

That accounting methodology is really dumb. The reality is that they purchased an asset that is generating revenue. Aside from the revenue generated, if they chose to sell the asset tomorrow, they would make up all of the money spent, and then some. Revenue generated is just a cherry on top.

[@2Hats74]

There is something to that, though I don’t think the asset is worth $4 billion anymore. It’s definitely depreciated. Also, since the cash portion of the purchase price was funded with borrowed money, there is the ongoing cost of interest.

[@jbarajasp]

@@2Hats74 Star Wars is worth 65 billion currently

[@GabiBrooks]

"No waaay!"

[@michealwilson5788]

more live action star wars vs star trek movie in the mcu today now yes 🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩🤩

[@ShogunOrta]

Marvel to the rescue? Didn't Disney make like $30 bill on those films? So Disney isn't hurting quite that much....other than driving SW into the ground.

[@robmurphy4221]

Marvel needs to worry about itself as it is where Star Wars was maybe 4 years ago? Uncertain times for marvel they better hope RDJ brings it hard cuz it seems Paul Rudd it OUT. Bailing on the sinking ship. Deadpool and Wolverine will kill at the box office but up next might be the challenge. And their toys have always been mid sellers too.

[@jacobholley4312]

I can think of one Star wars character it's jar jar Binks

[@scottcarver7393]

Look at all that diabetes in the background. Taste the feeling! Lol

[@BryantMartinez94]

💪🏽💪🏽💪🏽

[@carlosjuvera6162]

I definitely did not like the sequels and what they did to Star Wars, but we have gotten good content. Unfortunately, the bad stuff IS THERE and it is GLARINGLY bad. KENOBI comes to mind, which is tragic. Most of the animated content has been quite good tho, from Rebels to the 7th season of Clone Wars, to Tales of the Jedi and The Bad Batch. The Mandalorian, BOBF and Ahsoka have all ranged from decent to very good. There are things among the good stuff which I personally would not trade for other stuff. Especially within the aforementioned television shows. Andor I don't really care for and Solo was ok. Would I rather the last two sequels, Forces of Destiny, Kenobi, Resistance, Young Jedi Adventures and most of the comics and books NOT EXIST? YES. Kenobi is especially egregious, because it COULD have been done better. It could have had higher production values and it could have been better written. Alas. But I can ignore all of that. When it's good, however, it's GOOD. Does Kathleen Kennedy need to go? YES. A RESOUNDING YES. Not only for her total lack of understanding of Star Wars, but for her insertion of current social issues in these movies, and for a lot of other reasons too specific to note here. But would I give up the good stuff we have gotten? No. Especially The Mandalorian and Ahsoka, which may not be perfect, but neither are George Lucas' films. Anyway, those are my two cents.

[@TheHuggyzilla]

Erie Pa on house by rottweiler!

[@masonkoffman2402]

Needs to be said: DON Josh gets it! Not click bait-headline and stories always legit. You’re appreciated!

[@munny_1206]

If it cost $2 billion to make all five movies and the first movie made $2 billion, everything after the first movie is profit. While technically it’s still not profit until they recoup the $4.1 billion, it’s only been nine years since the release of the first movie since the acquisition of Lucasfilms. Also, looking at that chart you briefly cited from this hit piece (probably orchestrated by Ike Perlmutter & Nelson Peltz) I can see merchandising isn’t included in there. If you view it like that it sounds like a W! Like everyone’s favorite genius, billionaire, playboy, philanthropist’s murderbot likes to say “ clearly you’ve never made an omelette”

[@Pensive_Melancholy_]

I wish Disney would sell Star Wars. Sell it to Apple license some naming rights for the parks and dump this dead IP.

[@Gregoreo1127]

Star Wars isn’t real

[@Needler13]

Honestly, apple might he the best place. After foundation and for all of mankind, it would he a better place. They actually care about sci-fi and fantasy on that platform

[@Hello-bi1pm]

​@@Needler13isn't Foundation hated by the hardcore fandom?

[@michaelhanley5808]

You're a little late on this one

[@ronbrown7941]

Just fire Kathleen Kennedy

[@stephenpepper5762]

So the movies made a lot of money just not the 4 billion. What other movie studio is held to this standard? In my book if a movie makes money it makes money! They spent 4 billion on something they own forever its a long term investment with more movies,tv shows , products, still to come! The 4 billion and more will be made over time. It was also stated in this same article that no profit from merch ,DVD , games sales ect ect was included in the totals.

[@2Hats74]

Very few movie studios splash out $4 billion to buy a bunch of IP. But even accepting your position at face value, it still refutes pixie dusters who claim that Disney is crushing it with their Star Wars investment. At best you can say they are doing OK over the long-term.

[@MyBichSustained]

HAHAHAHAHAHA!

[@mtnpeakcomics]

The cure to Star Wars is more Star Wars

[@jasono.1629]

Woke

[@user-fc3kw1zy1n]

Bro copied starwars theory's video

[@travisy7861]

It's all stock manipulation. Down talk it, get people to sell shares, buy em up, repeat.

[@CapnPaulAwsome.Conser8093]

Um................ sounds like a win? Hahaha haha rising stars

[@user-pf2qb8df9x]

That Caroline Reid is saying nothing but lies, just like those fanhaters who should keep their mouths shut. Maybe everybody will change their minds when the new Jedi order movie will release on December 2025 and I really wish I was in that movie. I could be the son of Luke Skywalker.

[@ryckless1]

Yet Another hater channel, so boring🥱 the web is teaming with this stuff. Disney is not on a time schedule to make a profit. They own the properties. Yes they've stumbled (badly) but nothing that can't be overcome. At the end of the day the average person has an attention span of 10 mins. That is not going to increase anytime soon.

[@2Hats74]

Actually, they bought the properties with borrowed money. Which has to be serviced. And if it’s not paid down, it has to be rolled over when it matures. You may have noticed that the cost of the borrowed money has increased significantly in the last two years.

[@assgoblin1691]

Merchandise is clearly excluded here