New Spice | Study like a scholar, scholar

[@mcairborne82]

After 11 years this is still both relevant and great. Love it.

[@onelowerlight]

0:16 there's the guy with the plant, lying down and pretending to be invisible…

[@thedisneygirl1234]

I went to Stadium of Fire this year and saw this guy. He was the co-host and freakin hilarious! I'll never forget when he went up to a random couple and asked how long they've been dating and they said 3 years. Then he asked them if they were engaged, they said no, and he goes FAITH OVER FEAR PEOPLE. FAITH OVER FEAR.

[@1bootliz]

8 out of 5 library employees think this ad is AWESOME!!! Brilliantly done, kudos to those that worked hard on this. Go BYU! :D

[@sportnenny]

that was the most beautiful thing i've ever seen

[@brookewoolleywilliams9108]

I've seen this video many times because I was looking for studying tips and funny stuff to send out to students I mentor at BYU, and it's such a good message with a hilarious and well-done approach to it. I love it!

[@AndyProctor]

This still makes me smile every time. I miss the HBLL sometimes. #BYU Study like a scholar, scholar. #oldspiceguy

[@JaredMaxfield11]

You know, for $50 a year you can become a "friend of the library" at the HBLL, which gives you access to almost all of the library resources.

[@beckettjones2298]

"8 out of five dentists say that studying in the library is six bajillion times more effective than studying in your shower." But I don't trust dentists.

[@claywilliams1573]

You could discover the sociological and psychological reasons for that distrust in library resources.

[@beckettjones2298]

***** I could indeed. But I think that root of the problem is overdoses on laughing gas. :)

[@BoMwarriorVlog]

Dentists do root canals.... 😉

[@SplotchTheCatThing]

And I don't trust people who are three extra people.

[@LudovicoFilm]

Cheers from Czech republic librarian filmmakers - keep up the great work, we love your production!

[@monztor]

I can never get enough of this video.

[@beautyadvice1234]

He came and spoke to my school in an assembly. He is so inspirational and funny

[@chicaskas2]

I effing LOVE THIS COMMERCIAL AND ALL IT STANDS FOR HEEYAH!!!

[@allisonbandy5680]

I had to watch this as a part of my first class session assignment -______-

[@jabadahut50]

so did i but i found it entertaining.

[@jDaddy5]

Absolutely brilliant! Very well done!!! Probably one of the best parodies I have seen. I love the original Old Spice commercial - now can add this along side. Kudos to the creators. Bravo.

[@cabobean]

Their behind the scenes is awesome! Definitely worth checking out!

[@tallfang4955]

This is the best parody I've seen of Old Spice!

[@TheHaraHaraJinxie]

This made me want to study

[@GoldFishBoy1337]

This was on the top of my session overview, I almost skipped it and I'm actually glad I didn't. XD

[@downforcemedia]

I went to BYU - graduated in 1997. I love the Harold B. Lee Library! I used to study on the 6th floor where the literature stacks were kept. BYU is a great place. This brings back fond memories. I am proud to call myself a BYU Grad and a Mormon!

[@nathanl5856]

The guy pushing the cart at the end was my roommate in the dorms my first semester at BYU.

[@tinkerbell716]

"I'm on a cart... HYAA!" ahah that killed me.

[@nicholasqtuley3308]

did you know 8 out of 5 dentists say that studying in the library is more effective than studying in your shower..hehehehe

[@samuelfisher5002]

What's the name of this guy?

[@amandastinson1612]

Stephen Jones. Its in the description

[@gibbyvisuals]

Impressive! This took some real planning to create this. Good job!!! Go Cougs!!!

[@kwhalegirl]

OMG, love it... for those of us who work in a library that is *slightly* quieter than this one, it's a breath of fresh air!

[@remyrefai]

I love these commercials

[@amandastinson1612]

What college was this filmed at?

[@jwhaymond]

***** Brigham Young University in the Harold B. Lee Library (HBLL)

[@nightwolf48nm]

Sacramento city college

[@jwhaymond]

It was filmed at the Harold B Lee Library on the campus of Brigham Young University

[@andrielisilien]

+Natalie Melvin The "Y" on his sweatshirt is a clue

[@rebekahcummings9234]

That Y is easy to confuse with Yale though!

[@amandastinson1612]

Did you know that 8 out of 5 dentists say that studying in the library is 6 bajillion times better than studying in your shower? *creepy laugh*

[@Msderniercri]

I don't know how many times I've watched this video. Stephen Jones is perfect and the BYU multimedia team has great talent! Go Cougs.

[@whydontwejustdance07]

Do you know how incredibly happy I am that you shot this at the Harold B. Lee library? I love BYU.

[@alisonmaissin]

those 303 people that gave this video a thumbs down, deserve a thumbs down for their party pooping

[@agentgrizzley]

alisonmaissin U of U fans.

[@BoMwarriorVlog]

Nah, I bet they're just not fun people. 😁

[@delaneypotter6735]

GO MORMONS!!!

[@sammarley347]

🧐Members of the Church of Jesus Christ of Latter-day Saints😉😉😄

[@Warialasky]

Hahahaha, fantastic!

[@Nenkos]

Love it! Best video I've ever seen!

[@jDaddy5]

OK, this is one of the best parodies I have seen - kudos to the creators! Well done people!

[@curly208]

One of the greatest videos ever!

[@DevinFlake]

Great parody of the Old Spice commercials and a good message about effective study :) Love it!!

[@696howlingwolf]

omg that has motivated me to study more xD hats off to you

[@tvsnow9]

Never gets old.

[@SuperAustinFTW]

Transcribe Audio makes this video ever better.

[@bambooshootsanime29]

dude, this never gets old! :D

[@seandawn420]

@gunther558 the guy is not dead he is part of the transition between the couch room to the next room. You are not supposed to notice him. You are meant to be focused on the foreground rather than the background.

[@ashantbabe]

This one is actually really good. Better than all the remakes i've seen

[@wonderclass07]

Genius!! I love it!!

[@cancellicccc]

Bravo! Love it! Passed it on to all of my students and colleagues.

[@lcafilms1]

Good job Scott Directing and filming this.

[@DamienOBrienJ]

They showed us this in UniStart today, as an example of what to do and what not to do

[@yjenerator]

Ah Stephen I love you! Definitely going to start to studying in the library.

[@GinnyWeasleyPotter96]

Hey! this thing is the sponsor for our school's broadcast show! Awesome!

[@godalmightywtf]

This ad is now DIAMONDS.

[@A13XMAR5]

OMG!! THIS IS SO AWESOME!!! YOU GUYS DID SUCH A GREAT JOB!!! lolz, i'm already a bookworm myself so I spend days even years in the library. see my sad, C+ classmates? the library is where it's at! study like a scholar, scholars!!

[@radrecycler]

@strokeofg I'm not sure what CNBC is saying. But according to ad age, market share has risen as well as sales, but this article speculates that much of that has to do with coupon promotions. But this campaign raised awareness for a once old man's brand, and they've done it without stooping to the level of AXE. One of the issues I see with Old Spice is they have so many product offerings they might be cannibalizing their own market share as well as confusing the consumer.

[@forevertrampolining]

This has inspired me to study, love it!

[@InuTheWhite]

@NightfireOP It's BYU, I'm pretty sure it was "bucket loads"

[@dduesterhoeft]

Shout out for getting a few seconds of this video aired on the CBS Evening News on Friday, June 16, 2010!

[@mcreena]

I'm a Utah fan through and through but I gotta hand it to the Y students on this one. Nice job.

[@7218rachel]

let's get this to 2 million views baby! oh stephen jones...you are my hero.

[@Tutankhamen210]

Absolutely hilarious! After watching this, I'm proud to say that I'm a BYU graduate and that I taught part-time there for several years!

[@AznTurtle21]

Watched this like twice today during our library orientation at school today.

[@clairebearbizzle]

LOLOL MLA, the first page is double spaced on the left, which include name, date, teacher, subject, and class (if required). All pages afterward are on the upper right corner with last name and page number.

[@flameblitz]

Epic... reminds me of my university days... I MISS IT SO MUCH...

[@DuMichAuch8]

Love this! Thanks from a Seattle librarian!

[@MelissaGWilson]

Great video. I can't wait to create something like this for my new book, "Graduate to LinkedIn." - Look at Facebook, now look at LinkedIn. Look back at Facebook, Look forward to LinkedIn. Now look at your new job. Now look back at LinkedIn.

[@quadratini55]

I can't stop watching this!

[@angelitahulce9468]

I had to watch this as my 1st assignment in a college course.

[@theteachingchannel]

This is the bomb! Good job--all involved!

[@ZahinDenatrose]

I actually thought this was a real commercial by the same old spice guy. Incredibly well made.

[@DefendingMormonism]

@mattsmith Um, this video was created by the Harold B. Lee Library staff - which implicitly means that it was approved by BYU admin. It's professionally done, my friend.

[@darlingdeer8039]

I love it when the internet makes me laugh out loud! this is great. :)

[@hhspotts]

This is funny and awesome and just wonderful!!! Love it!!!

[@Abelhawk]

One of the best!

[@Whistified]

This was just fantastic guys!

[@BigIrishman16]

@kentran9 - I don't think it is. I think that it's the way he's holding it and the way the light hits it... I slowed it down and you can see that there is writing on it, but because of the light, it's really hard to see the grade (the GIANT A+, LOL)

[@GwynethJones]

OhMyMelvilleDewey! This is BRILLIANT! Super thanks to @TheArtGuy for sharing this with us! Cheers! ~Gwyneth Jones The Daring Librarian

[@AdamYJ]

Awesome. I'm a library science student and I think the world needs more clever library marketing. Heck, most people don't know that many public libraries these days offer movies, CDs, video games and services like Overdrive and Freegal that allow patrons to download e-books and digital music respectively.

[@Twilighter123456789]

Im on a cart ya!!! omg i love this spoof they did so good!!

[@MrAfroShark]

At 0:19 if you look to the right, you can see the plant and person who pulled it away, on the ground

[@migrainemoto]

This must be the best library commercial thingy ever! :D

[@byufish932]

I'm lucky enough to work with Chris Garcia. He's still got that witty humor.

[@adriangraham9849]

Actually, that's only for every page after your first. Many teachers mark off if you have your first page labeled "April 1". Seems like you need to go to the library.

[@MegaSupaFine]

usually copying a successful commercial doesn't work, but in this case, it was GENIUS.

[@3bgr]

Heck yes!! I studied and worked at that lib through college!! SHOUT OUT!

[@jonahsahn]

@RHeerland I heard that at least one time too....

[@00Clank]

Ever tried doing what he says when he says look down and up? Makes it more surprising.

[@faisal437]

that 1 page essay will really get you a A+ *Sarcasm* .

[@xjc616]

Bloody brilliant. Makes me wish I could read.

[@lmmiller552]

@Serotonergic if you don't count the Television, Winchester Rifle, and Pong (the video game that started it all) you're pretty much right on target.

[@LisaPFrampton]

Way to go Scott!! You're doing SO AWESOME!! What talent!!! :)

[@mignonne]

Great delivery!

[@melissacorrell]

amazing work!

[@cynthiadennis3141]

Too funny, I love it!!!!!!!!!!!!!!!!!!! Yay for libraries!

[@RachelB263]

I saw this on the news (I live in Utah) and they just did it as a project for a film class or something as an advertisement for their library. I don't know why people think it's weird..

[@BeaveBallin7]

THIS WAS FREAKIN AWESOME!!!

[@Micro1321]

The page number and last name go in the top right. The rest goes in the top left.

[@rkearl27]

@Hapinachu ummm that Y is for BYU not yale

[@LungCoagulation]

"Now look at your hand, now back to me. I have it, it's a laptop!" -watching this video via laptop-

[@bjarnson]

A great message about a great place to study. Go libraries.

[@hostbr13]

Could be a memo/business letter/etc.

[@enjinks]

Omg it's been 10 years already!

[@EbonyShadow07]

That's AMAZING. I think you just got the HBLL another patron. :)