New 'Welcome' message replaces Brooklyn's iconic 'Watchtower' sign

[@MrStevengomez247]

Finally the end of the era

[@6Fiona6_P_6]

Way better than what was there before....... ☮️⚛️

[@wmbrown6]

Before the Watchtower, that whole complex served as drug maker Squibb's HQ and main manufacturing facility. In fact it was under their purview that the clock above the roof was first installed, in 1961.

[@wmbrown6]

P.S. With the lamp banks set in 13" centers, it was an overblown 'Time-O-Temp' display from Time-O-Matic (now WatchFire Signs LLC).

[@wmbrown6]

At least the time / temperature display has been kept. Unlike with what was done to that on the former MONY building (now 1740 Broadway). Anyone notice how similar 'WELCOME' looks to the Daktronics Sans Serif 15/16 digital font?

[@maninthewilderness5795]

I just hope people get real employment from those old cult buildings..

[@ll4680]

Of course not...its only for privileged white people who can afford to keep black people out of their new digs

[@leehunt7604]

I heard there were tunnels underneath that building wonder if they were connected to diddys tunnels

[@OLIVERSZONE]

100% perfetc maint

[@edmsing]

I’ve just completed a viewer’s tour of assorted cable and broadcast networks that once specialized in news gathering and programing, both locally and nationally, am appalled by what I found, and that nobody is as outraged as me by the seemingly trashy exploitation of blond dye head women as dance hall girls as if of the old west, and women of color in straight haired wigs pushing drinks to dull the senses, along with gun slinging dye head males playing the part of lonesome teenagers well into their fifties and sixties. I once called such displays as the new ‘show business’, but its much worse than that, its dam right scandalous that seem to be fueled by marketing dollars and not the want of a true calling of excellence in journalism, concluding with the plea, Lord, deliver us from this evil of ‘appearance journalism’ and send us home to be free back in your loving arms of news and integrity, we seemed to have lost our way…

[@halfhumanhalfzombie]

Better use of it instead of it being run by a cult.