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Few outdoor brands today have such a strong fan base around the world as ARC'TERYX. Although the sales volume is smaller than that of sportswear brands such as Nike and Adidas, ARC'TERYX's worldwide popularity is enormous. Beyond the outdoor category, it has become a luxury brand that is coveted by everyone these days.
It was worn by famous American rapper and composer Frank Ocean, Canadian rapper and producer DRAKE, and fashion designer and creative director Virgil Abloh, and became a hot topic around the world. Also, at the inspection site of the Beijing Winter Olympics Stadium, it was worn by Chinese President Xi Jinping, making headlines in China, and sales are soaring.
So, today, let's find out why ARC'TERYX is being sold at such a high price and is recognized as a luxury brand enough to be called the Chanel of the outdoor equipment industry.