NewsNation: "Less-lethal guns offer alternative to traditional firearms"

For more information visit www.Byrna.com
From NewsNation:
An entrepreneur from Boston is hoping to change self-defense and give people less-lethal options to protect themselves.
That’s why Bryan Ganz created the Byrna Launcher, a less-lethal self-defense tool.
“It looks like a gun. It operates like a gun. It feels like a gun,” he said. “It simply doesn’t kill people like a gun.”
Byrna’s manufacturing plant is in America’s heartland. The tool is made every day, by hand, in Fort Wayne, Indiana. Ganz told NewsNation he is committed to using people to create the products.
“We’re proud to be an American company,” he said.
There are multiple models of the Byrna available, modeled after traditional firearms. The Byrna pistol is designed to resemble Ganz’s Glock, which starts at $379.
For a few hundred more, a less-lethal rifle offers higher power and a longer range.
“This is a paintball gun on steroids,” Ganz said.
Instead of paintballs, projectiles replace real bullets. Some are hard and they hurt. Others are designed to incapacitate in a single shot with pepper spray and tear gas, burning your throat and making it hard to breathe for up to 40 minutes.
It’s meant to give the user time to get away.
A demonstration video shows the weapon in action as two pitbulls approach a father and his young daughter. He uses a Byrna launcher to scare them away.
As people are worried about crime, they are also looking for ways to protect themselves, from surveillance video to pepper spray.
“There’s been a fraying of the social fabric in America. There’s been rising crime,” Ganz said. “People want some way to protect themselves.”
Ganz admits his company is leaning into that fear of crime.
So far, it’s working. The company started in 2019 and in the last year, sales jumped 100%. The Mission Four rifle is currently sold out and other launchers have a two-week waiting list.
NewsNation’s Marni Hughes had an opportunity to try the Byrna Launcher to see how it compares to a real firearm.
Critics of Byrna’s less-lethal launchers are quick to point out a potential flaw, asking what would happen if someone with a launcher were confronted by someone with a real gun.
Ganz disagrees with those critics.
“The interesting thing is in most cases, people will pull out the Byrna launcher and they won’t need to fire,” he said. “Just pulling it out and pointing it at somebody is enough to make the assailant back off and turn around.”
Ganz said while the launcher wasn’t created for police, he’s had positive feedback from law enforcement, and now the company partners with law enforcement agencies across the globe.
In the U.S., the company has deals with more than 300 agencies, from police departments to security companies, and even the Army and Navy.
“We’re certainly never recommending to replace a lethal firearm, this is just another point on the continuum of force,” Ganz said.
The company is also looking to partner with gun manufacturers, even though it would mean giving up a piece of the market. Ganz noted less-lethal weapons could serve as an entry point to firearms for people who have never owned a gun before.
For Ganz, the Byrna launcher has always been about offering another option to traditional firearms. But it’s also a personal issue for the father of three.
“My wife died many years ago,” Ganz said. “I was a single dad of three daughters. Nothing focuses your attention on safety like being a single dad of three daughters.”
The product, he said, has proven successful with people who already use guns as well as those who haven’t.
“We are resonating with gun owners like myself who want a non-lethal alternative because not every situation should involve life or death,” he said. “But it also resonates with people that are not gun owners but want some way to protect themselves in this crazy world that we live in.”
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👉AMAZON STORE: tinyurl.com/5a...
BYRNA LAUNCHERS
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🔴Byrna Pepper Projectiles: tinyurl.com/3f...
🔵Byrna MAX Projectiles: tinyurl.com/y8...
⚪Byrna Kinetic Projectiles: tinyurl.com/4t...
🌎 Byrna Eco-Kinetic Projectiles: tinyurl.com/yw...
BYRNA SELF-DEFENSE SPRAYS
🌶️ Byrna BGR Self-defense Sprays: tinyurl.com/2s...
BYRNA ACCESSORIES
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[@InfoWarrior53OH]

As a former cop and current rideshare driver, I HIGHLY recommend this product.

[@SlimMichaelSpaghetti]

Adventures of two a float demonstration indicates willing aggressor will not stop

[@wesroberts1983]

My wife would never touch a gun, but she came to me to get one of these. I started looking into them and plan on getting a couple of them. Fantastic concept and product for those who don't feel comfortable with a firearm.

[@megamorph77]

Salt supply S2 gives more energy at half the price of the byrna LE

[@betweenherenthere]

Great thing they have Byrna. Worth the price, just make sure you test them out! (after watching real gun safety videos on KZbin of course)

[@ScaredyCatTactical]

Saving a life is ALWAYS the goal. Every tool toward that objective has it's niche for self defense.

[@CharlieVanRiper65]

I Love my LE, BYRNA works Period

[@raven69600]

I EDC my HDXL everywhere I go.

[@checkyourself-ish]

Law abiding citizens needn’t legal nightmares for defending against outlaws. You have the right to remain innocent

[@protocolsev]

You can and should carry both options... 2A is a last, last resort.

[@philipmoscatello2468]

Not in New Jersey you're not.

[@johnmarks9287]

I'm dumbfounded. I've been saying for years there needs to be something like a gun for protection, but is not designed to kill people. Can't believe it exists and I didn't know about it.

[@Doomguy9OOO]

I would rather a criminal not come back to harm anyone else though, but thats just my opinion

[@BrowncoatGofAZ]

Some of us don’t trust ourselves with real guns. Last time I personally went anywhere near a gun shop was when I was contemplating S.

[@Doomguy9OOO]

@@BrowncoatGofAZdamn bro, i hope you got through what you were going through. I’m sorry to hear that

[@BrowncoatGofAZ]

@@Doomguy9OOO not so low, but still closer than I’d like.

[@mr356porsch]

Love my HD, never leave home without it . . . except when flying , , , (TSA does not like them) . . . wish you would make a smaller version that's better for C.C.. I'm sure you will someday . . .until then, "head on a swivel"

[@amyfreeze9772]

Can you put it in checked bag like a gun?

[@johanneswehrmann]

I always thought that Byrna was conceived in South Africa? 🇿🇦🤔

[@everythingdude4265]

Double the psi output on any of these launchers and do some internal work and the power is about on par with a 22short all the way up to being close to 22lr energy levels these definitely have there place but I would never trust my life or anyone I love on a stock factory version of any of these they need modifications and than they are much more reliable in a defensive situation.

[@JackTavern629]

Upload video on how to do that 🙏🏼

[@NickyKDChaleunphone]

Send the Idea to Byrna

[@poesia-com-cafeina]

22 can kill a person. These are not meant to be lethal

[@sl4983]

Phone browser is blocking your website.

[@mariolofaro8330]

I'm a regular firearms enthusiast, but really think this is good alternative tool to have. Plus safe around kids.

[@TommyJones49]

Black or orange?

[@MarkInChicago]

I bought the black version and am somewhat sorry I didn't by the orange version. This versoin of orange is called orange-safe and its well known to law enforcement. I wouldn't hesitate to pull the black version on any assailant, but I'd be scared to death to have a cop see me pointing or holding the black version because they'd think it was a real firearm.

[@danofiremano]

My LE just showed up today, so I'll be training with it tomorrow and forever after. But I also carry a real pew-pew, just in case!

[@stockae74]

See, Sean Hannity...it's pronounced "BURNA" not "BURNER."

[@amyfreeze9772]

Are these legal to use at parks where a gun isnt and no insurance will cover you if you have to shot?

[@thatpointinlife]

Ridiculous...

[@amyfreeze9772]

How do yhey do against someone on drugs?

[@LessLethalDad]

If you want to see some serious air power check us out

[@podsmpsg1]

Expensive though.

[@YellowCase2024]

I received my pistol the other day

[@sl4983]

What's the website?

[@YellowCase2024]

Fraying of Social Fabric

[@daffyduck8244]

The real truth about this gun is the pepper spray not the stopping power. This gun isn't much good in states where pepper spray bullets are not allowed like in California for civilian use. Cops can legally use it.