It's a barrel of arse may just be the best ad crit ever.
@jazzaguayo98423 ай бұрын
As a Creative Director, I can't count how many times I've had an excited client come to me with a failed attempt at copywriting. This looks like one. Popping their bubbles (with tact) is a part of my job. It doesn't matter if they like what I have to say because I'm making them money, not making them happy. Many clients seem to believe that everyone recognizes their brand and understands everything they do. They fall in love with their own brand and can't see past their own nose. But I never considered that AGENCIES may experience the same egocentrism and lean into it! This makes me grateful that a brown noser does not run my agency, and I can be myself!