How To Win With Facebook Ads in 2025

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***
Hey! If you’re new to the channel, my name is Nick Theriot
I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
In today's video...
How To Win With Facebook Ads in 2025
This video is your ultimate guide to winning in the ever-changing world of Facebook advertising.
I’ll break down the key strategies, updates, and nuances you need to know to run campaigns that deliver real results.
So, if you look for tips that will take your Facebook Ads game to the next level - watch the video!
#Facebookads #facebookadvertising #facebookmarketing
***
-Nick Theriot

[@robstershel]

I really liked you reading through examples to help flesh out what you were teaching. Great video!

[@NickTheriot]

Thank you!

[@rey8653]

nick, can you please make a video on how to analyse (AND LEARN) from winning/ losing ads? What i mean by this is what caused the ad to either win/lose and what we could have done better.. etc?

[@NickTheriot]

kzbin.info/www/bejne/bJSnp5-YntWMbJI kzbin.info/www/bejne/bIC6kmmVrat8brc kzbin.info/www/bejne/m5-5oZihnNx8mcU

[@MehdiDigital-e6y]

This is a gem 💎

[@NickTheriot]

Thank you!

[@turscakhrvoje8162]

This one is absolutely amazing, so much information about psychological aspects🔥🔥😀

[@NickTheriot]

Glad you liked it

[@TheEcomDrop]

Great video nick! This is a really good way to think about balancing appealing to their logical vs emotional brain

[@NickTheriot]

YES

[@Marketingfastlanes]

I really like your attitude and mindset especially 😅 What are some of the unconventional things you do everyday Nick?

[@NickTheriot]

Thank you! boxing, fasting, responding to every youtube comment lol

[@Mughal-e-Azam95]

@@NickTheriot and cold plunges 🥲🥶☠️

[@Mughal-e-Azam95]

You are operating at a massive scale right now. I wanted to know do your Ecom clients provide your ad creatives or do you have some content shooting system. What is your advice for smaller & newer agency guys?

[@NickTheriot]

Thank you! This is a good video for you kzbin.info/www/bejne/iWWqapSIedioe9k

[@Tsizzle125]

Love the vids man. Any advice or videos on getting an ad to spend full daily budget while running CPL goal?

[@NickTheriot]

give it time for the daily budget and cpl you can watch this kzbin.info/www/bejne/paOtont9hbWqZ7M

[@Mughal-e-Azam95]

Can we re run an old winning Facebook ad after 2 to 3 months? Yes testing new ones is important but do you recommend giving the old winner a shot? Because it will obviously go through the machine learning & learning phase once again and this time the audience it targets and performance could be different 🤔

[@NickTheriot]

Usually will work for a couple days then die off, i personally don't

[@Zohaib-s2p]

Hey Nick, Can you create a full video covering the following topics: How to start testing ads What to do after testing when we have 2-3 winning creatives with 30-50 purchases that are starting to get exhausted How to scale further, such as using advanced campaign strategies or targeting methods

[@NickTheriot]

kzbin.info/www/bejne/gJmupYd9hqanm9k kzbin.info/www/bejne/pJWvfYiaa7Ctpas

[@stevendejongh1548]

As a ecom agency guy. From what revenue a month would you recommend joining the inner circle + do you teach how to get big payday clients?

[@NickTheriot]

atleast 5k a month

[@angies6459]

Nick, Fantastic video! For a new ad account, would you recommend loading in the best ads (with different angles) in an advantage+ campaign, or would you recommend to do it with manual sales campaign with broad targeting adsets?

[@NickTheriot]

kzbin.info/www/bejne/kIfGl2xpq918i68

[@mihaellaa.7911]

Thanks for another amazing video, Nick!

[@NickTheriot]

My pleasure!

[@martinlorenscarpio9083]

Thank you for this!! I hope i can get a video shoutout from you man.. You are my idol from doing Meta ads

[@NickTheriot]

You're welcome! Thank you for all the support

[@Zoby2006]

Please make a video for dropping ROAS in EU Market as there is tracking problem And how to increase sale with maintained ROAS

[@NickTheriot]

kzbin.info/www/bejne/Zn3QZaWjrb6gbsU

[@Zoby2006]

Also any video for fashion brand How to do creative testing and what creatives to use etc. For EU & US Market Thank You

[@Mughal-e-Azam95]

Nick I checked your story a while back. I was curious to know which particular BMW do you have 😅

[@NickTheriot]

lmfao it's a URUS

[@Mughal-e-Azam95]

@NickTheriot no I remember a BMW logo on steering 🤔

[@SimonEcom-t1n]

One interesting comment on this, say you take a proven creative already doing well and put a slight different start to this, this should technically do well also? I have found this is not the case most of the time, so how will the system pick this out of a duplicated version with a slight variation?

[@NickTheriot]

Yeah that's why i don't just keep creating the same scripts with a new hook lol

[@ecommobhalo]

Hey Nick, Heard that you should only do one CBO per country, I am trying to launch a new campaign for the Oceania region would it be smart to put New Zealand and Australia in the same ad set? It's also a product for women so I am trying to keep the audience large enough.

[@NickTheriot]

I would still do one country per campaign

[@Douwe-ru9do]

Hi Nick, would you add all women products in the same campaign? Or in different ones?

[@NickTheriot]

Depends on the products, if it's all clothing yes

[@Douwe-ru9do]

@@NickTheriot Amazing, thanks! What a service!

[@dragola-yt7985]

Hi Nick, Do you stick with a USP or we keep testing new Benefits in the advertising industry & we shouldn't stick to one benefit for years? or you do both I don't get it

[@NickTheriot]

You'll always have one that will rise to the top and be the main. We'll still test others that we fine that are unique

[@RainKooser]

Great video Nick! i watch all of them. i have 12mil impressions in facebook cbo campaign australia, and frequency is 3,16. is that bad? i launch almost everyday new creatives

[@NickTheriot]

You'll be fine

[@Necione]

Hey Nick, my CPM is at $400+ no matter what I do, including testing new creatives. Anti-aging niche. At a $100 budget on the CBO and have been running for a week. Any advice?

[@MohammedIbrahim-sk8wi]

Same I always be having $100 plus niches and always with $4-$5 cpc in any niche and testing multiple adsets with different creatives

[@TheEcomDrop]

$400???? That's crazy Nick has a video on fixing high cpm's

[@NickTheriot]

kzbin.info/www/bejne/goKTZJVufLplmJY

[@dilarakaratas9178]

Hi Nick, My structure like this; should i take off adset 101 in third day if goes like below? -This is second day- 1 campaign Adset 101 , spent 48$, 3 videos Adset 102 , spent 77$, got 2 order and CPA: 38$ (over my target CPA) 3 videos

[@NickTheriot]

Yes

[@dilarakaratas9178]

@NickTheriot adset 102's CPA is 1.5x . Should i take it off without waiting for the third day? So in this case i will take off all adsets 😐

[@iHawixChannel]

What resolution for image ads do you recommend? Is 9:16 good?

[@NickTheriot]

Yes

[@iHawixChannel]

@@NickTheriot in this case with 9:16 images, should i use adv+ plcements or just do stories & reels?

[@dragola-yt7985]

@@iHawixChannel stories and reels --> 9:16 Imaged ---> 1:1 Videos ---> 4:5

[@entertech7293]

Nick in our current ad acc we are selling a jawline product, it performs so good(10x roas every day), we are starting a clothing brand can we run ads here or create a new ad acc ?

[@NickTheriot]

New ad acc unless they're both under the same brand

[@JaydenJohnson-v1j]

Gems 💎

[@NickTheriot]

Thank you

[@joaquinbuelvas6925]

GENIAL BRO

[@NickTheriot]

Thank you

[@aurimassimonis5434]

Wait, you told us that CPMS prices are only regarding to the audience we reach and you dont look at CPMS prices cuz it might be expensive audience you are reaching to, now you are claiming that it is because your ads are trash? So witch is it?

[@NickTheriot]

if your ads are trash and not many people want to see them, that makes the audence smaller and harder to target increasing cpm. Yes i don't look at cpm to make decisions, i'm further explaining how the platform works for those who are curious

[@lenomart]

Hello Nick, I am a digital marketer. Since following you my company business has started growing 2x 🎉 and my salary has increased thanks to you. Abu Rasel!

[@NickTheriot]

Let's GOO

[@lenomart]

@NickTheriot thanks Nick

[@MaxRuso]

It's the same way as you win 10 years ago lol let's clickbait titles are funny. You know why people unfollow or block posts the number one reason is the clickbait title

[@NickTheriot]

Thanks for the feedback