Facebook Image Ads That SCALE (Master Guide 2025)

[@adenecom]

Was literally just talking about getting some more image ads launched today. Perfect timing 🤣

[@NickTheriot]

NICE

[@adambiernat255]

Fantastic! So much value! Thank you so much Nick

[@NickTheriot]

Welcome

[@JOSEPHR-h4c]

Nick i assume you doing flex ads, how you move winners to winning adset ?

[@NickTheriot]

I pull the post id and if i can't pull the post id, i just leave the adset on. Winning adset does not improve performance, it just helps organize things

[@SaveThatMoney411]

Hook Only and Hook + 3 Bullet Points are his favorite. He rarely does no hook or split screen.

[@NickTheriot]

Correct

[@Footballstreamings]

Could you please do a similar video for service based business’? It feels like it’s much harder to create good ads for that than for physical products…

[@NickTheriot]

Sure thing

[@renarszalaks8270]

Nick, do you test different landing pages? And if you do, do you exclude each landing page audience in order to get more qualitative data about their performance?

[@NickTheriot]

Nahh, i'll just launch a new adset with new creatives

[@magribi]

Brother i have 3 questions 1.If I need to run the same ad twice, should I duplicate the ad set or create an entirely new campaign with the same setup? 2.Is the Facebook ad budget in any way connected to the product price? 3.Which metrics should I focus on to evaluate my ad results? For example, should I prioritize CPM, reach, purchases, or something else? What are the most important metrics to consider

[@NickTheriot]

1. Depends on the scenario 2. Some what 3. I only look at cost per purchase and spend. Everything else I ignore

[@fortniteskinrating7432]

Hey there, First of all, great content! I have a question: Our product is similar to the personalized metal signs that you once made ads for. As we have a rather lower budget (50-100 a day), it is difficult for us to pay creators to make videos for us. Would you say it‘s fine if we post 90-100% photo ads and perhaps 0-10% video ads for such a product or would that be unsuccessful in such a niche or maybe also generally? If so, how can we make sure that we can get videos for our ads with our budget. Appreciate your videos!

[@NickTheriot]

Photo ads work well in that niche

[@Hamza-k2-g6k]

Hey nick for image ads selling something expensive like let's say perfumes. Have you seen as per your experience that having prominent calligraphy on that ad position it as a more luxurious? Because I have not seen any ads use it and it does stand out immediately

[@NickTheriot]

It's worth a test

[@RainKooser]

Hey Nick! I have 1 main product which im running ads (1k adspend a day). 1 product store. And then i have like +5 products just in the collection. Do you think i could run ads for other products on low budget, like 50€ or 100€ and put all of them into 1 cbo campaign and let facebook decide on which product to spend money?

[@NickTheriot]

Can be in the same cbo if they're all similar products, example: clothing brand with multiple t-shirts for men

[@toheedanwarllc7]

Why my Supplements keep rejecting in fb commerce manager i can't run sales ad please can you explain.

[@NickTheriot]

You're not running compliant products or saying things that are not compliant

[@toheedanwarllc7]

@@NickTheriot its health supplements, Sleep Gummies, Multivitamin Gummies Joint Support etc but fb keep rejecting all of them.

[@toheedanwarllc7]

@@NickTheriot they reject in commerce manager saying we dont allow health care products or supplements

[@TheMangoFactory-g7f]

Hey Nick, I run a Shopify store and had 400+ purchases last December (2024). If I switch to a new Shopify store, will it affect my ad performance since my current website is connected to the pixel with existing data?

[@NickTheriot]

Pixel doesn't matter. Creatives do

[@MobileNew-s5y]

Thanks for giving so much value. My client service is commercial video editing. Which type of image ads should i run?

[@NickTheriot]

I would do a video ad showcasing some of their best work

[@MobileNew-s5y]

@@NickTheriot thanks for helping me

[@anhpzz4499]

hey nick do you know any good websites for static inspiration with canva templates?

[@NickTheriot]

Negative

[@ankitasonawane3051]

I am getting better roas using ABO. How would you scale in this scenario? Thanks

[@NickTheriot]

Increase adset by 20% daily

[@IslamicPulse0]

nick what would you think of this strategy. just a decent picture of the desire or something random with no hook. body copy does the selling. the hook and the script is just the body copy. i tried this approach and it crushed

[@iAlessio98]

Can we connect? I'm very curious about this approach

[@IslamicPulse0]

@iAlessio98 what makes you curious. We can def connect

[@NickTheriot]

Doesn't matter what I think, it's working for you and that's all that matters. Good work.

[@IslamicPulse0]

@@NickTheriot yeah but i would definetly value an experts view. Am about to join the inner circle 🫡

[@ilyasarfaan624]

what is a good breakeven roas for supplements?

[@NickTheriot]

Depends on your cogs + shipping cost

[@tragile9108]

16:30 creative is bad in terms of format, as the bottom will be hidden by the platform's UI

[@NickTheriot]

Depending on the placement yes

[@afghanentertainment8834]

Waiting for the new robe videos😂

[@NickTheriot]

Be about 2 weeks!

[@emilycrump4053]

Hey Nick, are you launching more image ads or video ads for your clients? And which type is getting more spend/performing the best?

[@NickTheriot]

kzbin.info/www/bejne/qKKXdn-jfdSmaaM

[@SaveThatMoney411]

@15:44, good example(?)

[@NickTheriot]

Thanks