Answering Your Juicy Facebook Ads Questions | Q&A

[@NickTheriot]

🔺Have Nick Theriot Run Your Ads: www.theriotsolutions.com ✅ Have Nick Theriot Mentor You: theriotsolutions.com/innercircle

[@keysncoffee7733]

Love the new studio, man. Haven't been able to check your vids out in a little while but always believed you needed a setup upgrade :D

[@NickTheriot]

Thank you!

[@lucasredadealencar]

Thanks, bro! Great results here with the knowledge you're sharing.

[@NickTheriot]

My pleasure!

[@ronaldsoon]

Hey Nick, happy holidays! Just a couple of questions. 1. Once you move a winning DCT to main adset, do you turn off the winning DCT ad set or let it run till it stops spending? 2. If CBO is at a budget of $100/daily, how many DCT would you have active for testing? Thanks in advance!

[@NickTheriot]

1. I let it run until it takes off in the main, if it never does, i leave the dct on 2. 2 a week

[@jonatanvalencia2504]

Thank you very much Nick, so much value in a video

[@NickTheriot]

You're welcome!

[@filipuranc5077]

Hey another question, when you find a winning ad in a new test ad set, do you move that creative in the most spending / winning creatives ad set? Or just leave it in the test ad set and have multiple ad sets turned ON?

[@NickTheriot]

We've always moved it but now starting to just leave the dct on

[@srai0711]

Hey Nick, can you please re-explain 10:20 slightly differently. I ran a creative test on some kid’s jackets a month ago. The difference between the creatives was the colour of the jacket. Lets say I put £20 in, £13 of the spend went to the black jacket but it got 0 sales and 0 add to carts However £7 was spent on a blue jacket which got better click to impression ratio and got 4 add to carts (0 sales) With that data I re-ran an adset of the blue jacket and upped spend, results were poor. Any idea?

[@NickTheriot]

I would let it run longer and start testing new creatives around the blue jacket

[@filipuranc5077]

Would you suggest the same structure 1 CBO and then 3 different ad sets (each own concept) even when launching a new brand? (One creative might get like 0.1$ spend - not getting enough to see if it's good or not. Or even here FB can determine the best one already?).

[@NickTheriot]

I use this kzbin.info/www/bejne/rqWmaYKfqpVkl7c

[@anglo_celt6551]

Hi Nick Great Q & A, What would be the budget you use to test new creatives? Also when testing creatives do you ever mix images with videos or do you create a separate adset 1 for image creatives and one for video creatives? if that makes sense?

[@NickTheriot]

I don't have a budget for new creatives, as i use one cbo campaign for everything, so whatever the budget currently is, is what i use. I never mix images and videos when testing and that is due to my production team making the plans for how to create the video or image.

[@MaxwellTrent-nf7ql]

Hi Nick - Great Content! I hope you could answer one last question: Is it okay to turn off your campaign after Christmas and wait until mid January to restart everything? Performance seems to be going down the drain after the holidays and many brands struggle to stay afloat during this time. Do you keep your campaigns running through the end of the year? If not, by how much do you dercrease your budget? Thanks & Happy Holidays!

[@NickTheriot]

I just lower budget to a point that works for the brand, every brand will be different

[@ethansambailey]

"I love foreplay. It's life changing" - Nick Theriot 2023. Without context, this sounds wild af haha

[@NickTheriot]

10/10 recommend

[@aledrube2526]

Great video and content ! Thanks

[@NickTheriot]

Welcome!

[@colinw9908]

hi nick, awesome video. i am working on some new ads, so i'll try to use some of the knowledge you've shared! one question: when creating an ad, do you set interests of the audience or do you leave it empty and let FB ads decide?

[@NickTheriot]

I leave it empty, age gender location only

[@dannybui3435]

I sell hair growth products in the US market. I tested a lot of DCTs but they showed only fleeting purchases or the first few days. I started with $100 and never reached my CPA target. The advertising indicators are all very good, for example cpc

[@NickTheriot]

Likely the product or creative Hard to say without looking at both. Great place for my mentoring

[@hamzaboy5073]

Hey Nick, you mentionned that you do DCT for each category in the fashion niche. let's say i would like to test handbags for women ,do you recommend putting all these handbags into one CBO campaign and a DCT for each handbag? and a what budget do you recommend to make on this CBO for its 1st testing day?

[@NickTheriot]

I would just test 1-2 handbags at a time, and create a new dct in my main campaign if i'm already running fashion

[@jonnychia_1219]

Hey Nick - do you still create an adset called "Main adset" where you copy your winning DCTs? I find that when I did that, FB was still allocating most of the spend to my DCT ad set, and not the main ad set. Hope that makes sense! Thanks :)

[@NickTheriot]

No, i just leave the dct's on now

[@josiahpowney1542]

Hey Nick, for example if you have 3 ads in a DCT and it gets sales how can you track the individual ad it is coming from if that makes sense

[@NickTheriot]

Breakdown -> by dynamic element

[@tomasaquino9713]

When you expand to another country with a dedicated website in the target language, do you also have separate klaviyo flows and customer support in that language?

[@NickTheriot]

Correct

[@tomasaquino9713]

@@NickTheriot This would be a great video for your channel.. the process of setting up a new store (or expansion store in Plus) and the support team

[@swjun4763]

Hi, Nick. first of all, thanks for all of these amazing content! you totally change my mind about running ads before. I only have 1 quick question, about the "Advantages+ Audience" that you mentioned in the video, because I am using it right now, at the start the campaign was doing great, but after 20+ days, I noticed that the frequency is coming up to 2. x something. If I change the Ad set audience to the original with broad right now, does it impact a lot to my current performance? Thank you again if you are able to answer my question 🙏

[@NickTheriot]

I would never make a change like that in the middle. What I would do is duplicate that adset and put it at regular

[@PatrickOchei]

Hey nick, also do you help your students with product evaluation based on a list being generated by them to know the one that would do well in the market!Thanks 😊

[@NickTheriot]

No but I would guide them on the questions to ask them selves to do it

[@ForgingMyWay811]

Would you consider an ad to a product page, and an ad to an opt-in page that offers a lead magnet and goes right after to the same product page, the same objective for a campaign?? (Because though it is aimed to the same final offer, 1 ad is directly for the page and the other for the lead magnet) thanks!!!! If there considered the same I’ll put them both on the same campaign

[@NickTheriot]

One would be optimizing for leads and the other purchases, due to this i would have them in separate

[@ForgingMyWay811]

@@NickTheriot optimising the opt in for leads even though my real intention is that they will purchase??

[@nicole6836]

Hey Nick! Do you think It’s possible to run ads for $5/day? If so, how many days should it run for?

[@NickTheriot]

Yes and until you're profitable

[@nicole6836]

@@NickTheriot thank you! I’ve been stopping mine after 3 days.

[@PatrickOchei]

Hey nick, a quick one just wondering if you help the students you mentor with product fufillment and website improvements alongside educating them about Facebook ads.Thanks!!

[@NickTheriot]

Website improvements, yes. Product fulfillment it depends, i've never done dropshipping so I have no experience with manufactures etc... but you can connect with others in the group that has

[@PatrickOchei]

Ok thanks

[@leocjr]

Nick, thanks for another great video. For dropshipping - to test another product (already have 1 winner) it's only create a new campaign (purchase)? Or need to use another pixel/custom events/etc? (same niche) My question is about pixel ... I'm afraid to mess my winning product lol

[@NickTheriot]

I would just focus on my current winning prodcuct

[@sophiekuijpers9191]

Hi Nick, Love the content as always. You create a whole new ad concept, you test it against your other active ads. Facebook doesn't spend any on the new ad. Do you throw away the whole concept at that point or you just try changing things in that same concept like hook, text copy etc.. and test it again in new adset?

[@NickTheriot]

Prob throw it away, unless I have strong evidence on that concept from market research

[@stepanmicek]

Hi Nick. would you recommend having separate ad accounts if I am advertising in different countries?

[@NickTheriot]

I don't

[@marijakrishna]

How much is usually your budget for you CBO Campaign? Is it the CPA?

[@NickTheriot]

Whatever I can spend for 30 days regardless of performance

[@sumitranjan3937]

Hi Nick, Thanks for helping us through your videos. Just one quick question, does learning limited affect the ad set performance. I run an online jewelry store and initially we keep low stocks of the designs and plan to stock in bulk those designs which work better. In such case we consistently get Learning limited.

[@NickTheriot]

I don't worry about it

[@sumitranjan3937]

@@NickTheriot I am extremely thankful for your help. Just one more question, since we test the designs of jewelry with 15-20 units per design and restocking them takes 15-20 days. If a design works well and we decide to restock it and create the same adset again, how much performance impact would be there considering the 15-20 day gap.

[@FK_1703]

Hi Nick, what about Advantage+ placements?

[@NickTheriot]

I leave it on

[@dannybui3435]

Is there any video about woldwide scaling. For example, the first campaign was successful in the United States and I want to expand to other countries.

[@NickTheriot]

I'll make one soon!

[@ARecordsOfficial]

Been watching your content for a while Nick. Great stuff. Just a couple of quick questions if ok. If you are indifferent between what country you sell to, is it ok to have all countries under one CBO campaign? (we're just looking for highest ROAS/lowest CPA) Also, how long do you test a creative concept/ad set for?

[@ARecordsOfficial]

Also, just to add, how many ad sets can you have running at any one time? (including winner/tests)

[@NickTheriot]

You can do that to quickly see what countries work then expand into a dedicated store for the best. I'll do test ads for 3-5 days and i'll have up to 3-5 adsets running at a time

[@ARecordsOfficial]

@@NickTheriot Thank you!

[@mohamedmarfey2593]

Hello dear Nick ,, thanks for your nice content I have one simple question please and i need answer from you as per your experience or link to find answer I am running electronic and phone accessories business and i have three different pages for the same products ,, my question is how to target the same audience for three pages at the same time

[@NickTheriot]

Why do you need to? if it's to split test, then use convert.com

[@mohamedmarfey2593]

@@NickTheriot No it is not for slipt test , this strategy i do since four years and i advertise the products with expensive prices in all pages except one page i price the products with the price i planned to sell them at it then the customers think i have the best prices for the same products and this strategy brings good results ,, but i need way to target the same audience for all pages or retarget all people that saw the expensive prices in another pages to see my target prices in my basic page

[@mohamedmarfey2593]

@@NickTheriot I do this to let the customers think that i offer the best prices by seeing high prices in three pages and lower price in fourth page ,, so is there any way to retarget the same audience for multiple owned pages ???

[@A-worksservices-j2r]

Great vid new abonee !

[@NickTheriot]

Thanks 👍

[@thelolsouls]

DCT là gì? What is DCT?

[@NickTheriot]

Watch this kzbin.info/www/bejne/al67gqGVa8aGhpo

[@fortherich1308]

Gud video man, I'm 15...I need help to get started. Pls like this and reply love from ur #1 fan❤

[@NickTheriot]

Just get started!

[@KshitijGosain]

Hey @NickTheriot tell me what could be the reason if iam getting 50 link clicks and only 2 or 3 three leads submitted, high amount of link clicks but very few leads submitted??

[@NickTheriot]

People are unsure of what they're clicking or attracting the wrong people