My Simple Approach to Running a Successful Agency

[@abXtraKt]

This was a great video to be able to look behind the scenes a bit. Honest talk is always more encouraging than hearing the usual fluff. Thank you for it.

[@NikArmenis]

I’m glad you enjoyed it. I’m trying to do record some different content. Almost making it like a journal or sounding board

[@BOLTDMS]

Love your content as always Nik!

[@NikArmenis]

Thank you so much!

[@ciaranoglesby]

Great video. I’m in a similar boat but in the Irish market. I’m considering introducing revenue share pricing for clients but not share where to start with percentage rates. Any suggestions Nik?

[@NikArmenis]

I really like revenue multiplied by the ROAS. The reason for this is it incentivises you to grow both. I tier it so as the value goes up my % goes down. I think 5% is a good starting point but it really depends on the size of the business. Make sure you have a minimum fee though to protect volatility

[@Hustlin87]

Thanks Nik

[@NikArmenis]

My pleasure

[@PRROM06]

if I wish to start my digital marketing journey with google ads what should be the first step? I am learning google ads from google skill shop. what is the one advice you would like to give a beginner?

[@NikArmenis]

I think the first step is what you’re doing. Getting good enough at something that you can actually get clients results. If you can’t get them results then you won’t be able to keep clients which is the most important thing. That said skill shop really gives a surface and not practical understanding of google ads. I will do a video on this topic if you like

[@SpeedbirdHeavy]

Really interesting perspective. Speaking of employees, is your sis still working with you, and if so how is she getting on 😊

[@Om-gg5tk]

Hi Nik, I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?

[@NikArmenis]

What is your advertising budget? I don't think it's necessary for that much segmentation. Personally I'd start off with all products one ad group. If you are going to segment do it at the adgroup level though. No need for multiple campaigns