Nike Air Max 90 Culture | A London Story (Documentary)

London, UK's capital, a melting pot of culture, music, style and the City of Air Max.
The Nike Air Max 90 especially has influenced culture and many individuals in London and is still one of UK’s favorite choice of sneakers today. Worn by young and old, the Air Max culture in London and the UK is huge.
In this documentary, we traveled to the UK to meet some of London’s' Nike Air Max 90 lovers and talked about the impact of this Air Bubble Beast and the status of the Air Max 90 for them and the culture.
We also took the chance to give them an exclusive preview of the upcoming Nike Air Max 90 "Viotech". The sneaker is an hommage to the Nike SB Dunk "Viotech" from 2002 and the brother of the recently released Nike Air Max 90 “Flip Viotech”.
Special Thanks to:
/ kishkash1
/ synamatix
/ crayfish8
/ shezimanezi
Production Company: Mood Maker / www.moodmaker.de
1st DP: Tilo Kux / @mood.of.t
2nd DP: Lukas Wiegand / @lukaswiegand / www.lukaswiegand.de
1st AC Jonas von Ohlen
Colorist: Moritz Bastian / @moritzbastian.color / www.moritzbastian.com
Sound: Stefan Kreutz
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[@Coluboi90]

Being from the South of England lads were obsessed with the 95/90/Tn's. Those were the trainers everyone wanted to wear. I'm a 90's/180's fan myself and I'm delighted the 90's are being shown some love. Thanks Afew! :D

[@AfewStore]

Thanks ❤

[@sagecristian8144]

Instablaster

[@jessicayeo97]

Brilliant video mate, cheers for sharing this! I hope you'd continue to put out such great content. Always great to see how sneaker culture has influenced different parts of the world!

[@_Jaythe6_]

I need to go to London to do some sneaker shopping. I love the passion these people had. I’m excited that my air max viotech just arrived in the mail today

[@waynetomlinson5153]

Wish I had kept my 90s now, and just look back and see how amazing they was for the time. Crazy how people think it was just London that had the 90s 🙈

[@yukigraphics8143]

soooo nostalgic.... living in South London, thats what everyone was wearing :) love it!

[@julz2392]

Really enjoyed this video! 🔥🔥🔥

[@amadeus.thuener]

Sehr schöne Doku, tolle Einblicke, eingebettet in die richtige Location. Good Job!

[@sneakerspeaker]

Loved this, if your from London you know the impact airmax 90 has had on us 4 sure!! Its part of our culture and isn't going anywhere 😎👌🏽

[@viton2610]

mad video ting!

[@AfewStore]

Thanks ❤

[@ericdanthon2]

I have been contemplating getting this viotech for a few days now and have now made up my mine to place an order today.

[@vierundvierzigeinhalb8084]

Super gemachtes interessantes Video!!!

[@clowncap]

So nice!!!

[@AfewStore]

❤❤

[@Maart1n]

Geisterkrankes Video. Max sah noch nie so gut aus. Klasse gefilmt und nice geschnitten

[@AfewStore]

❤❤

[@hamedawg8873]

Air Max 90 and London just go together! Watching this video you can see it straight away. Like if you are in London dude all you would want to be wearing is Air Max 90s. Its definitely the shoe for that city

[@shorx9199]

5:14 I feel likes thats a great interpretation of nostalgia and postmodernism

[@Thisath100]

such a sick video. its crazy how we have so many cultures around something like just what we have on our feet, and especially a particular Nike shoe like this. i don't want to say it's important that it's documented like this, but it deserved to be, atleast for our future to look back on. because these aren't documented or forced cultural movements; i've always thought of them as a mutual understanding with others in the culture sort of thing. if they fade out, they will disappear as a thing forever, and that would be a right shame.

[@tilokux842]

LIT

[@AA-hi6os]

Really enjoyed. Thank you for the content. I’m wary of nationalism, but this made me proud to call England home.

[@JVOStudios]

So awesome 👍

[@AfewStore]

❤❤

[@AfewStore]

❤

[@benfuentes2118]

Viotechs are definitely in my top 5 of my air max 90 list

[@AfewStore]

🙌🙌

[@catalickconverta6823]

i got then vioteck ones a month ago

[@Papa_O.A.M]

Great video, like all your content! I live in the US, south florida, and love wearing my 90's almost everyday, as well as Gel Lytes and Diadora's. Im sure London wears Air Max's but Ive been rockin' them since the mid 90's. 100% its not a war on shoes, lol, but Air Max's aren't just a london culture. The Air Max 90's do need to come back to premium materials, that would be great but I do have a pair of DQM 🥓 so as for now Im good :)

[@war3gm]

🔥🔥🔥

[@AfewStore]

❤

[@SimplyShaad]

Aneesha can predict the future!! DQM's coming up!!! Can't wait for Air Max Day this year

[@adnaanu]

The 90s 95s 97s and TNs are the four iconic ones.

[@notinthematrix9]

You gotta add the 93s and BWs to this list as well

[@MarcelL-DM]

The Airmax 1 is Dutch. That why you have all the Patta and Parra collabs. But the 90, back in the day, was a gabber and hooligan trainer in the 90's. Together with the BW. It's still big in the Netherlands

[@harrykennedy4161]

My first pair of air max 90s was my first airmax ever, my cousin gave them to me when I was 12, they were size 11 and I was a size 9😂😂 I didn’t give two shits tho I still wore them for the next 2 years, wore them till they fell off my feet. Loved those shoes so much, n matter how beat they got, I would just glue them back together and keep wearing them

[@AfewStore]

thats passion ! 🙌

[@zamsoniteb8306]

This voiteck Air Max is very identical to a 90s British knight model. A lot of colors and suede.

[@danciuraj7244]

I think it's cool the way that cities around the world claim their own air max like Tokyo and Milan with the 97 Amsterdam with the 1 and London with the 90's but I have to say it's a bit disappointing that Liverpool as a city has never had an official Air max collab although it may not be recognized as globally as London or Amsterdam its a small city with a long and rich history especially with Manchester now having an official collab with the 95 and sort of claiming it for their own when everyone in the North West of England knows that the 95 has always belonged to Liverpool

[@zSamuellz]

Gets her wish. Bacons look like they’re making a return ❤️

[@robbiedazzler6358]

From south London I saw the infareds on the shelf in 1990 I begged my dad for ages and bang!! 💥 got them!!! And guess what 33 years later I still got a pair of infareds don’t play 👟😎😜

[@arminbecirevic7808]

Gotta love LDN

[@AfewStore]

❤

[@danciuraj7244]

I do fully accept that the 90 is a London shoe but it does my head in when londoners try to claim the 95 as well, 95's have always been and always will be a Liverpool shoe I do appreciate that other areas of the UK rock 95's but not on the scale of how highly regarded they are in liverpool

[@justinperez1331]

IM FROM USA BUT I LOVE UK AIR MAX CULTURE FROM THE NAME 110 TO WAY THEY ROCK IT I LOVE IT HERE IN USA PEOPLE ARE MORE CRAZY FOR JORDANS

[@CC-bu5pg]

Nice Kicks

[@AfewStore]

❤❤

[@AfewStore]

❤

[@allforone8146]

Cool to see more people of da addicted community

[@AfewStore]

❤❤

[@damienjeremyweir4543]

No Trainers - The Management 😆

[@princevegeta2535]

NIKE Air max 90s are smart shoes of trainers I have at least 22 pairs of Nike air 90s and it's not just Londoners it's a British thing I'm from Birmingham

[@AfewStore]

🙌🙌

[@Barney-ii1no]

Yeah it is a UK thing but London is the epicentre

[@S-2623]

Whenever I go raving/partying, airmax 90 is my preferred choice of footwear. 🤷🏾‍♀️

[@Jan-gy9fn]

"U defenitly british, i just know it the way u wearing those Airmax..." LOOOL. Who else if not the brits would have made AIR MAX 90 what they are today.... PMSL I give a thumb up anyway, but just for the shoe not for the ego's...

[@thijsbeerepoot7045]

The Dutch In the 90's Gabber started. Australian tracksuits and Airmax

[@studioether]

I love This model. Bless from Poland. Com to group. Kicksoholism. Kerzik !!

[@AfewStore]

✌✌

[@jamesoduma-ez9xy]

Great video Air Max 90 all the way look great 33 years old purchase my first pair in 1990 the ladies Pink first edition Air Max 90 and I'm still buying Air Max 90 2023 realise the Air Max 95 are too narrow at the the toes the 97 too much of a bubble to go wrong

[@aransalih2383]

I love turtles !

[@simonallin5478]

90's/BW's/TN'S are like blood and water. Great video apart from the guy who first pair was a fashion colab. can't listen to that lol.

[@bilalgarcia2543]

Lol I’m Los Angeles USA they sitting on the racks that same color way lol thinking 🤔 about grabbing a couple

[@johnnesbitt3210]

95s( 110) scouse thing.

[@ilickballz5772]

Swear Aussies and Brits have the same style