NIKE Commission #1 // Design brief and workings

I was commissioned by Nike to produce two mono T-Shirt designs for Summer ‘18. This is the first of two designs.
Here's the brief I was given and my response to it, in basic stages.
Concept 1 was Nike’s iconic JUST DO IT tagline composed of buildings within a city - the city representing a huge obstacle/training course.
For the summer season Nike wanted to communicate the idea that athletes don’t necessarily need to work out at the gym....they could also do it outdoors. The cityscape could be inspired by NYC but needed to be universal enough to sell in NYC, LA, Brazil or London. It should feature no major landmarks.
I first worked to set up a perspective scheme for the JUST DO IT text, creating footprints for buildings and other built structures around it. Next I created the 3D landscape by extending each footprint, varying heights to give a cityscape feel, making sure the JDI text was always paramount. Then I gradually incorporated training elements into the scape - basketball courts, football pitches, obstacles, battle ropes, pull-up bars, parkour platforms, barbells, skate ramps, weight-plates, kettlebells etc. I used a rope motif in place of a river that threads through the cityscape.

[@ellenb9268]

Fantastic!! Congrats!!

[@LexWilson]

Thanks Ellen!

[@jufu78]

Mate this is brilliant, awesome work buddy

[@LexWilson]

Cheers Ju. A great opportunity - a pleasure to work on and they love it so it's all good!

[@TheScottrw2002]

Amazing work as always Lex! Great to see your work being recognised at the highest level, truly inspirational my friend and very well deserved

[@LexWilson]

Thanks so much Scott, that's high praise indeed!

[@RobertLoyale]

Nice I hope you got the job.

[@LexWilson]

Cheers Robert - I got it!

[@AngrySkyBandit]

That’s realky cool! I want to see what you could do if this same drawing were to be on a curved surface, as if the ground were a basket ball planet

[@LexWilson]

Great idea! Maybe that'll be next on my list :)