Nike - The Morning After (1999, USA)

A man goes for a jog during Y2K. Winner of a Gold Lion at the Cannes Film Festival and an Emmy. Directed by Spike Jonze at Propaganda/Satellite Films. Rated 15 on UK cinema release.

[@erkjar5110]

I've used this ad in a school project. No regrets.

[@winterlynn9012]

this terrified me as a kid. it was constantly aired starting around December 1999 and pretty much depicted what I thought Y2k would be like. In hindsight it's actually pretty funny. Anyone alive at the time definitely remembers the hype around the possibility of Y2k. I spent New years Eve of that year hiding under my covers. My family partied on in the living room and at 1206am I realized that the world had not exploded and I got out of bed to join my family lol.

[@tecoreo]

Such a cool story!

[@Roset03]

Lol really? Ahead of time and unbeknownst to my parents, I had our home computer roll over to 2000 months before it happened. Nothing happened lol. I was like, oh, it's going to be nothing haha.

[@codedxxx]

Lol. Here you are twenty-four years later. Life continues, as boring as ever.

[@winterlynn9012]

​@@codedxxx LOL, yup pretty much. Life just droning on by,hard to believe y2k is nearly 25 years ago and my original comment is 6 years old already.

[@ray8356]

Loved it I saw it the one time it was on. Just after midnight 1/1/2000

[@nicobisso]

Classics are always actual

[@Gumboz1953]

This ad was from the same agency that gave us the Eminem "Imported from Detroit" Super Bowl ad, about a decade later.

[@joelwilcox5424]

It was also directed by the film director Spike Jonze (Her, Being John Malkovich, where the wild things are)

[@ddivincenzo1194]

I recall this airing several times. My mom had to quiet my fears about this happeneing on at least one occasion.

[@SomethingSomethingg]

Isn't this Los Angeles on any given day??

[@JellyfishJam38]

I'd say that would a PG or 12a if submitted to the BBFC today. A 12-rated Simpsons episode relating to Y2K had very similar, possibly worse, content.

[@dramares]

Give It Time

[@maisonenfant6119]

Y2k

[@jamese.morris2891]

Shaun of the dead

[@NeverSaySandwich1]

The OG fake news