Nike vs Adidas at Euro2020

Nike vs Adidas at Euro2020
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Two sportswear brands dominate football. They dominate EURO2020 as well. Nike and Adidas have long been rivals. But does this summer’s European Championships have more riding on it than usual?
Matt Slater explains the recent history behind the rivalry between the brands, and how much the competition is worth to them.
Illustrated by Philippe Fenner.
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#Euro2020 #Nike #Adidas

[@Tifo]

If you want to read more on this story you should check out this article on The Athletic: theathletic.com/2631514/2021/06/10/nike-v-adidas-the-euro-2020-battle-of-the-brands/?source=video_youtube_contentvideo

[@iceinmyveins7144]

Adidas and Germany are match made in heaven Nike almost declared a war in 2006

[@calebliew5584]

Next video: Why Euro 2020 is very important to Coca-Cola

[@sibusisoenockcebekhulu9318]

or water

[@bipin2295]

or Heineken

[@GM-kj7sy]

CR7:pushes away coke Me:So Pepsi it is!

[@man4437]

Lowkey is when you consider they basically use sports to make people associte them with something other than obesity

[@zakwan10]

How Coca Cola conspired to have Ronaldo accidentally fall down a set of stairs, coming soon!

[@tob.meister]

As a Dane I love that we've gone back to Hummel who sponsored us when we won the Euros in 1992, and it is also a Danish brand, so it's a no brainer really.

[@tomboz777]

I’m kinda sad we have Nike now instead of the English Umbro. Much more interesting designs.

[@tob.meister]

@@tomboz777 I agree, and knowing the brand is based in the country wearing the shirt, adds a lot of charm to a national teams shirt I would say.

[@Qualltoxy]

Even as a non-English person I feel nostalgic when I see those old Umbro shirts which usually had a collar. England were certainly unique by wearing Umbro

[@steezbuscemi]

Similar to how us Americans have Nike ig, it started in Oregon and is by far the biggest sportswear brand here making uniforms for the NBA, NFL, and MLB

[@peacefuldude9289]

thats nice 👌🏿

[@dipthongthathongthongthong9691]

Germany-Adidas, Italy- Diadora, England/Scotland- Umbro, Denmark- Hummel, France- Le Coq Sportif... Come on let's go back to the cool variety of the old days!

[@cristianfuentes2597]

Would be nice...money talks and bs walks.

[@TheBlancaster]

poor Puma

[@cristianfuentes2597]

Puma got Ferrari

[@yannick245]

@@cristianfuentes2597 Puma isn't an Italian brand.

[@yannick245]

Germany wore an _Erima_ jersey at the 1978 WC in Argentine.

[@notagod7804]

Water more important

[@kathanshah8305]

*Nestle

[@robertdenton3617]

Heineken and Coca-Cola do not approve

[@OwenTownson]

Agua

[@danielvaega]

@@kathanshah8305 Underrated Tweet

[@nitinpandey6037]

@ThePark 627 that's what he's saying

[@miftitah]

The larger competition is between Coca-Cola and water.

[@laoch5658]

plot twist coca cola make water too

[@gavinperry8433]

Tifo : some sanity has now returned to sponsorship Also tifo : here is our sponsors products that'll help you shave your balls

[@lonestarr1490]

Shaving your balls is a totally sane thing to do.

[@calumjunior7748]

@@lonestarr1490 Paying a subscription to do so definitely isn’t…

[@THATDUDESME]

Goated comment 🤣🤣🤣🤣

[@fadingaway...]

@@calumjunior7748 debatable

[@BrianZuma]

@@calumjunior7748 what you mean ?

[@wishiknewaname9307]

Germany is to Adidas as the USMNT is to Nike. They’re not going to ever switch kit brands. Nike obviously tried to declare war in 2006 with Adidas 😂

[@BillyPhilipRwoth]

Well, Germany may switch to Puma in the future, especially as Puma is growing fast. More importantly, Puma like Adidas, is a German company

[@Nmds15]

Also no one is signing a deal with the USMNT 🤣👍

[@alpujugo]

@@Nmds15 they might not be the biggest team but selling shirts to a whole 300million country each 4-8 years is a good deal

[@GM-kj7sy]

@@Nmds15 ur underestimating the US population.Remember,they are the third most populated country in the world,net profit sales are much higher than what they would get in Europe

[@WOOOPdoctorFROGhere]

Why do you (and too many other people) write "USMNT"? Why not just put USA? The MNT isn't necessary when you're discussing the men's game, as it's already a given that you're talking about a men's national team. Do you call every other international team the MNT? Are France the FMNT? Is the World Cup the MNTWC?

[@stevendchu]

As a lover of football kits (and fashion) it sadly seems that the more the big 2 have to pay to sponsor a team, the less thought and detail they put into the design of the kits themselves. My guess is they want to streamline production, lower costs and max profits. Other than Belgium, Spain, Germany and Argentina, almost all Adidas teams have the same generic kit this year. Lets not forget Nike's atrocious template designs in 2016 either, with England, Portugal, Poland and USA having the same red kit. Wish they would at least put some more thought into it if you're gonna charge > $100.

[@lintangrumi]

I feel you. As someone who buys Chelsea kits on an annual basis, it feels bad when you see that the kit manufacturer is putting minimum effort into your favorite team's kits.

[@rounak471]

@@lintangrumi should I say anything about Barcelona only 20 21 kit is good in the 5 years. This year's kit looks like teenage girl team

[@misterfavs]

I believe it also has to do with the following: more expensive teams also have the most history, and brands are less willing to experiment with their kits; if Nike designed something other than yellow for Brazil and people didn't like it there would be a civil war.

[@joaofigueiras1106]

Honestly Nike is the worst. At least Adidas has been experimenting in the last few years (the retro jerseys in the 2018WC) and Puma has surprised us this year (I don't like those jerseys but at least it's something new). With Nike, it's always the same bland jersey with no detail

[@richard35791]

thats why i hate businessman in sports

[@Adipod47]

His voice makes me feel I'm driving an open roof Porsche on a beautiful European road on a cliff, to a job that I love and leading the life I've always dreamt of..

[@grassmowermo7438]

That's a bit specific 😂

[@OpreRoma]

Then the ball shaving advert comes in and you drive off

[@sanjaysawadkar3806]

Are bhava hite kay kartoy

[@alperenerol1852]

Puma: am I a disowned child of Germany?

[@nifemi_o]

Blew my mind when I found out they were brothers.

[@mysteryman3963]

That one brother everyone brushes off

[@konradvonschnitzeldorf6506]

As an italy and ac milan supporter, theyhave their moments. Somereally good first kits,not 2nd kits tho.

[@Gpaiva24]

I’ll tell you though, I’m an Adidas guy but Puma really growing on me. I like what they’ve been putting out their recently. Kits/boots/gk gloves

[@genjurotv]

while nike and adidas are fighting over the nr1 spot, puma sneak from behind, now making the best kits and even the best shoes. i had adidas for 25 years because they were the best football shoes, it changed. New pumas are insane

[@alonsocarrasco5460]

Excellent timing on this video concerning Copa América as well, given Nike's refusal to honor their sponsorship agreement with Chile, pushing the national team to cover the swoosh logo with a generic flag sticker on their most recent match.

[@marlo25alpha]

Hearing "Nike Ambassador Franz Beckenbauer" just hurts my brain

[@brysonfrank6476]

Hummel makes great looking jerseys.

[@doraigayaragok3693]

Hummel needs to tie up with Germany for obvious reasons

[@tommymcdermott6476]

They do don't they?

[@SujoyChakravarthi93]

Great looking own goals too!

[@tob.meister]

@@doraigayaragok3693 what is an "obvious reason" to why they should sign with Hummel? Just curious

[@doraigayaragok3693]

@@tob.meister MATS Hummels haha

[@BillyPhilipRwoth]

I like these Nike vs Adidas battles. Personally, I like both brands, although I prefer Nike sneakers. Lol. The most memorable moment for me was in 2014 when two Adidas teams (Germany and Argentina) made the World Cup final in the home of probably Nike’s biggest poster team, Brazil. And with Adidas sponsored Messi, widely regarded as the best player in the world by many at the time, in the final, what could go wrong for Adidas? Mario Gotze happened! He scored a sublime winning goal wearing Nike shoes, and oh boy did Nike try to steal Adidas’ thunder with that moment! Hahaha.

[@vza7938]

haha giid story mate! indeed..i personally prefer adidas, but having a balanced competition between the 2 is a must

[@GuinessOriginal]

I think the corporate hijacking of the beautiful game is appalling

[@thisistheway7258]

Can’t tell if this is a meme reply or not

[@joysondias7166]

Nike = plain jersey Adidas= creative/great looking jersey

[@mainsmain]

Both are plain nowadays

[@kurtwagner350]

@@mainsmain yeah everyone is going for the modern but boring minimalist look

[@thenorseprodigy7466]

Not really. Look at Japan's jersey for Adidas or Nigeria's jersey for Nike

[@darthhideous9084]

Since when was Beckenbauer ever a Nike ambassador? Was he not featured in Adidas' "Jose +10" campaign during the 2006 World Cup?

[@Joel-cw1ey]

Yeah also sounded weird to me Adidas also still sell his boot the Kaiser

[@conorludden6538]

Adidas shoes, football boots and tracksuits have his name on them too? I don’t get it

[@Riddickbowler]

Now that the Euros are finally back, could you do some videos about past winners? West Germany, Denmark, the Soviet Union, etc. The past champions?

[@steamcleana_6918]

Italy have the kit of the tournament

[@BillyPhilipRwoth]

Puma bring their A game with the Italy team. They made woeful jerseys for Arsenal though when they had the sponsorship deal for the club

[@jet4212006]

home kits, yes. away kits, no.

[@yrureadingthisname]

Hmmmm I’d say Russia, Sweden, Scotland and Denmark would have something to say about that.

[@mcfloy4747]

It's not only that Germany was wearing the Adidas boots in 1954 . Adidas founder Adi Dassler himself was with the team as their equipment manager.

[@defunctaccount1944]

Congrats on 1m everyone who works on the channel really deserve this

[@valt1337]

Adidas > Nike

[@mikegaskin5542]

PUMA > Adidas

[@BC08]

@@mikegaskin5542 How so

[@TheWarrior949]

Portugal and the Netherlands are huge steals in terms of value I think. Really awesome nations with very marketable global superstars, and they’re always going to do well internationally.

[@Alijamaru]

This was very interesting, thanks

[@kohchungwei]

Coca Cola as well

[@UberBenCat]

Ya but Italy is winning it for Puma lol

[@sibusisoenockcebekhulu9318]

Winning what exactly?

[@krazy8200]

@@sibusisoenockcebekhulu9318 The 🅱️uro

[@mosopiagamedev7309]

@@sibusisoenockcebekhulu9318 Winning the Mama-Mia Mario Party Game I suppose.

[@Bread_Garlichouse]

Just got one of those Euro 2020 Authentic Jersies today! Comes with a very nice Italia box as well. Italy and Chelsea always have the nicest shades of blue in my opinion.

[@veipuniilana1842]

Puma is most popular in my country

[@SB-mr2je]

the dislikes are from puma workers

[@DanceySteveYNWA]

I remember a time when Puma King was the football boot of the pro's.

[@adaldi_]

Always look forward to a Joe Divine narrated Tifo video (eventhough I've been watching all of Tifo IRL videos lately). 🤣

[@jasongarufi8187]

Thanks for such an informative video Tifo Football, at the beginning of the video there was a table Kit suppliers and the amount it sponsors each team. Where did you get the information as I want do a similar video on Women's football and kit sponsorship ?

[@craigharris1813]

If you pause the video on the table the source is written underneath

[@akamiguelsanchez9985]

I wish England would go back to Umbro

[@anthonyf3680]

Nike kits are so boring

[@recluse5122]

Yeah Umbro was very traditional and we had more unity and solidarity those days. Bring it backkkkk

[@atharvapradhan8860]

Um bro, I don’t think that’s happening

[@moviesjean23]

No the same chèque

[@ehiyahasgotabenthairline2586]

Yes, I think all national teams should have their kit sponsor from their own nation. England-Umbro Germany-Adidas, Puma, JAKO France-Le Coq Sportif Spain-Joma Italy- Kappa, Macron, Errea, Lotto. And so on.

[@BeachPleased]

Next Video is "Why Euro 2020 is so important to Heineken and Coca Cola"

[@eiskaltertorjaeger]

One underrated aspect is also the design of the kit. For example the black kit from germany in 2010 is still to this day a very popular kit just because of its looks. And people nowadays (myself included) would pay a lot of money for some beautiful iconic kits such as the purple kit from Arsenal in 2004, the barcelona kit in 2008 oder the manchester united kit from 2007. I think it was Nigeria in 2018 who had also a really special one.

[@jet4212006]

I used to like it when the kit manufacture correlated with the country it originated form. Germany = Adidas USA = Nike England = Umbro Italy = Kappa

[@TheLordoftheRavens]

Adidas supplied the US kits up until relatively recently. So that's actually an example of a country's team returning to their own country's kit suppliers. Although Nike had never made the US's kits before, as far as I know, so "return" probably isn't exactly the right word in this example.

[@ehiyahasgotabenthairline2586]

yup same here, It's just that the BIG companies such as Adidas, Puma and Nike pay millions to national teams for sponsorships so then the local companies can't stand a chance. Good thing that Denmark and Germany use kit suppliers from their own country more authentic.

[@CoolioXXX52]

@@TheLordoftheRavens 1994

[@thoiser1927]

The stadium drawing in the video is the incomplete Nou Mestalla in Valencia

[@sigitprabowo363]

I need umbro, kappa, reebok, diadora in this competition

[@richard35791]

rebook udah jadi bawahan adidas sekarang pak

[@sigitprabowo363]

@@richard35791 ya terus?

[@JonJonJonJonJonJonJonJon]

Lotto

[@sigitprabowo363]

@@JonJonJonJonJonJonJonJon yeah, lotto too

[@jimdanial5735]

As a Man Utd fan who started watching football in 2004. I prefer Nike over Adidas because of their early 2000s marketing featuring Rooney and Ronaldo. Also, Total 90 back then was very nice design.

[@Conraadd]

I remember World Cup 2018 branding was huge

[@blankicsgo3828]

Never knew Beckenbauer was Nike Ambassador when he literally has a Adidas Shoe "Kaiser 5" named after him ?

[@jonahloke4054]

OUT OF CONTEXT : Ronaldo : Moves Coca-cola bottle (biggest nike athlete in the euros) Pogba : Moves Heineken bottle (biggest addidas athlete in the euros)

[@moviesjean23]

Germain will never wear Nike as long adidas still around I think even puma has a better chance

[@griffgriffiths6466]

As someone who buys clothes, I never notice and therefore consider the manufacturer. Especially these days with football shirts which are merely templates every year with colours switched in and out.

[@rossstephen7013]

I got an Adidas advert before this video LOL

[@harveyholmes9533]

‘Likes don’t always equal sales... this video was brought to you by the Athletic’

[@johnphillips617]

@tifo Why does the England kit have three stripes on it?

[@AceChampElite]

2010 Adidas vs Nike WC Final 2012 Adidas vs Puma Euro Final 2014 All Adidas WC Final 2016 All Nike Euro Final 2018 All Nike WC Final 2020ne Euro Final? Sat. 19/06/21 all 3 matches were Adidas vs Nike Hungary vs France Germany vs Portugal Spain vs Poland All 3 Adidas teams were the host, all 3 Nike teams were the visitors, just like how Adidas is a European based company and Nike is a foreign (American) based company.

[@aarishansari454]

😂and interestingly each won one and draw one ultimately they drew overall

[@vladivostok2995]

you should make a vid about pepsi doing these insane nice ads with a lot of superstars at their time zidane, ronaldinho, beckham,figo,ronaldo,roberto carlos,totti ect

[@eiskaltertorjaeger]

Never thought i would hear the name of my hometown Rheine on Tifo Football xddddd

[@alberto1311]

Nou mestalla in the background LOL

[@heshamalshowaikh6420]

Still puma has the most spectacular kit designs even though its seen as the poorer company compared to nike and adidas. Italy's home and away kits are the best in the tournament 👌🏻

[@LegendNinja41]

Every German after they hear ''NPD'' @3:10: O___O

[@WangMotions]

I honestly think Puma made the coolest jerseys

[@tommyandersson3145]

Crazy money

[@Ryan0123ify]

Laughing at Nike after Germany smacked up Portugal 4-2 in the EUROs

[@uncreative5766]

I'm about 3 and a half minutes in, but I'm curious about the Nike/Adidas war in Asia. Adidas has Japan's kit deal, while Nike has contracts with South Korea and China. I am curious to see how Nike and Adidas approaches the Asian market, since in particular the South Koreans and Japanese have a strong rivalry that extends well off the sporting realm.

[@ivaneurope]

Brands like Adidas, Nike and to lesser extent Puma have the financial machine behind them and despite offering your generic teamwear for lesser profile teams, those teams would still flock to those brands. The reason why Italy hasn't gone with an Italian brand like Kappa, Macron or Errea is that these brands don't have the financial might to fight against Puma, let alone Nike or Adidas. Not only those smaller brands can't offer the big teams the big bucks, but also don't have the sophisticated store network (physical or online) the clubs could tap into - one of the reasons why Liverpool choose to ditch New Balance in favor of Nike was that they can tap into Nike's huge network of store, therefore selling (in theory) more shirts.

[@yallahyallah4220]

is there any adidas gear in the NFL/NBA/MLB/NHL or is any NFL/NBA/MLB/NHL team under contract btw ? would be surprised

[@CoolioXXX52]

No

[@williammataathletics2664]

20 second Adidas advert played before this video!

[@kingdongo4388]

“Checks over stripes”- Drake

[@okekenwaugochukwu7807]

The athletic ❤️

[@claymore84]

Now im more interested in Jako and Joma

[@JuanVilorio]

Talk about the situation in Copa America

[@andreinybakken9252]

Cries in Jako and Macron. Puma, feeling cheeky. Italy might win the whole shebang.

[@donngari]

I think Levy should get this Tifo Guy as the Tottenham Manager...

[@joaopedrosousa7752]

"'likes' don't equal sales"- some companies disagree, Twitterazi impressions are more important than profit

[@sharafatnahian7821]

Why is the Mestella in the Background

[@kiproslofitis2016]

I was thinking of Belgium v Portugal as Belgium v Portugal; now I can't help thinking it as Adidas v Nike. Come on adidas.

[@mrcvndrn1]

Me in my joma trainers 😭

[@saupi5256]

New balance make best design

[@hiranom20]

Beckenbauer is a Nike ambassador??

[@thomaswatson5818]

Can we just agree the North Macedonia Kits are one of the best on terms of style and representation of a countries culture through the kit this year ?

[@tomboz777]

I think the design mostly looks great, but cos it’s Jako it looks chintzy.

[@gervldro]

it looks cheap

[@thomaswatson5818]

@@gervldro Cheers Geoff

[@drivermontana2757]

I don't really care who the sponsor is I care more about the quality of the shirt and design.

[@SujoyChakravarthi93]

DFB: So you're going to pay us an astronomical amount of money and build us world class training facilities - ok, so what can we do for you? Adidas: *D r i p*

[@Joker-yw9hl]

So which teams are Nike and which teams are Adidas

[@CS-tu5gj]

early af 😩

[@danielbowers8124]

This may be a silly question but with all the money in shirt sales why hasn’t a club done it themselves? Obviously they’d need a lot of money to set up something like that but surely in the long run it would be worth it. If a company is willing to give you a 500m+ contract surely they’re making money on that and that’s money a club / FA could just make themselves? Has anyone already tried to do this..?

[@vanlandings7466]

Even the biggest football clubs don't have either resources or time to mass produce and distribute their own kits. It would require a whole manufacturering plant, a designing team, an advertisement and marketing department, a dedicated HR, administration and finance department to set up something like that. The number of employees involved in production will become exponentially more than employees in sporting department. Most football clubs don't have the business expertise or experience to try that. But there are some smaller football clubs which have started to produce their own shirts and sell it regionally.

[@FranciscoHernandez-on2fw]

Italians taking it

[@mcfcfan1870]

Either way their still made in the same sweatshop in pakistan

[@samallardyce2522]

england should get admiral tp sponsor them

[@rasenganalchemist8717]

is Joe Devine´s voice?

[@BOABModels]

I think Nike have made a misstep sponsoring England - look at the fans in the crowd and so many wear retro Umbro shirts or replicas from the '90s and 2000s. I only see children wearing the new kits.

[@MegaJK97]

Imagine Italy with Puma wins the European Cup. Poor Adidas and Nike.

[@iefao5729]

Puma basically putting 90% of its budget on Italy is a kind of trust I didn't expect to see from a multi billion euros company

[@MegaJK97]

I see, this aged like a good old parmigiano or a good wine :3

[@tomboz777]

Adidas should never part with Germany, not only has there never been a bad kit the heritage is also very important. Kinda sad (as much as I like the current kits) that we dropped Umbro for Nike. It’s also disappointing for Italy to have a German brand when they’ve got the likes of Kappa, Diadorra et al.

[@Maxim89Il]

Adidas will always be the cooler brand, it goes beyond sports. Nike make amazing clothes, though. I'd love England to wear Umbro.

[@ronnie2740]

Adidas is a bit more class compared to Nike

[@kurtwagner350]

How to say your European without saying your European

[@recluse5122]

Next Coca cola vs water 🤣

[@HomingFung]

I prefer Italy wearing Lotto or Diadora and the Netherlands wearing Puma because of Cruyff England should wear Umbro. England wearing Nike is like having an American actor playing James Bond. It would be cool if France wear Le Coq Sportif.

[@frankdominguez524]

Mark my words Scotland winning the Euros this year 😎😅

[@kangaroo4847]

Probably not even gonna make it out of that group

[@sahilchettri160]

@@kangaroo4847 he is obviously joking smh

[@GM-kj7sy]

imagine the scenes when Robertson and Tierney combine to score the winning goal lol

[@banthachannel5132]

this euro feels like qualifiers more than the finals tournament

[@azrrrrrrrr]

why?

[@TheUTubeVet]

Puma: Am I a joke to you?

[@somhaud]

I just want the ability to make a fully customized player spec match detailed jersey. That’s it. that’s the tweet.

[@noobster4779]

In 3 hours they will....literally...fight it out symbolicly once again And Addidas will, as always, prove supirior.

[@OGmindreset]

Puma will win the Euros :D

[@cupertinoish6839]

I tend to think people who spend so much money on club/ national football shirts are silly because they fall for sports companies advertisements. At the same time it wouldn't feel the same if fans show up at the stadium in casual outfits

[@chriestianrizky465]

Coca Cola vs Herbal Life...lol

[@ashooaway]

Who got an Adidas/Nike ad before this video?

[@heyokaikaggen6288]

At 3:43 it says 'There will be someone who has worked out the balance sheet value of all of those mentions.' I know precisely who that someone is and I know exactly how this value is ascertained. None of this is worth it. Adidas don't sponsor Germany because it's good value for money, they do it because it would be humiliating to lose out to Nike. You can make any commercial justification you want and people will pretend that it's rational but the real reasons are social and psychological rather than financial.

[@dandominare]

Curious why you pronounce 'Nike' correctly but 'Adidas' incorrectly?

[@SaadNabil]

Next up: how Chevy teamed up with Euro & UEFA! Why can't car brands like TOYOTA involved!

[@jopymusic]

France won 98 world cup with Adidas jersey. it was ma 1st kit :)