Why Haaland Rejected Adidas

[@AthleticInterest]

Quick disclaimer: Haaland hasn’t officially signed yet (at least it’s not officially announced), but according to our sources it’s only a matter of time now. So as our friend Fabrizio would say: here we go 😜. Edit (31/03): it's official now 😎.

[@atty.fernandog.madarcos8724]

Lol what if youre wrong 😆🤣 youre too biased towards nike tbfh

[@Vernardo]

But there is a chance he will be brand ambassador for Puma in the upcoming fashion show.

[@Mad0Snow]

i heard rumors that he will go to adidas

[@cuma4893]

I heard rumors he will sign with Pep boots.

[@TheJoEmAgIC12]

Skechers was his first choice when we spoke.

[@reversal]

The fact you made the video's as long as it needed to be and not extend it even if it's by 3 seconds for the mid-rolls earns my respect. Can't wait to see your channel grow to a Million+ soon!

[@soundscape26]

That tells you they are well funded, otherwise they wouldn't throw away that easy revenue.

[@erlingtapinmerchanthaaland]

Im better than mbappe

[@SupreemTeam]

This comment is longer than it needed to be

[@iTzWolfGamerGameplaysyTutos]

*Likes the comment while realizing the big mistake he has done...*

[@LeMassiveNoob]

Something to note as well is Nike's increasing foothold over Gen Z. Just look at how popular the Nike Dunk or Nike Tech Fleece is. Getting both Haaland and Mbappe would tip it even further in Europe. Nike has their future in the US secured, but getting both Haaland and Mbappe would even further cement Nike as the dominant sportswear brand. Especially with how much the Striker is valued over the midfielder or defender. Even if Adidas has Bellingham and Pedri, they can't match the Glitz and Glamour of Europe's two best strikers.

[@epicfilms2117]

Messi alone is enough

[@coconut7490]

​@ChessMech i think he mean that Messi alone is good enough for Adidas after all he won the WC and got Adidas a lot of attention but what he's not understanding is that Messi is old now, he gonna retire from football soon and Adidas need a new super star to fill Messi role.

[@ImOnAGoat91]

@@epicfilms2117 messi isn't relevant anymore in 5 years whereas haaland and mbappe have at least a combined 20 years more to go, and that's a conservative estimate

[@hotdog9262]

nike shoes are.. not great

[@mediacenterman8583]

Its not just the dunks, it's the Jordans and activewear. Nike will 100% have Mbappe & Haaland all over their Euros/Paris 2024 & North America WC 2026 campaigns. It will be like having two major Hollywood A listers marketing your footwear and apparel for hundreds of hours of screen time each year,

[@enesbursayt]

i've huge respect for the editor. these transitions, effects are so smooth.

[@Luurgo]

The "As the Messi and Ronaldo Era is ending" hit so hard man...

[@Steve-k9t]

Yeah man :(

[@fortnitetrashcan8308]

all good things come to an end, so be happy we got to live in it

[@n3h4_sh31kh]

Especially if you duppprt CR7

[@Ludydobry]

nah, pretty sick of the fanboys by this point, its time for different guys now

[@leonrambach1216]

How did Adidas not help Messi grow his legacy? After all he was the first football player to wear personalised custom boots at a world cup back in the day and his "Messi" line Adidas boots are one of the most well known football products there is.

[@imnotlazy]

Having Messi was more of an advantage to Adidas than it was to Messi😅

[@RH-hz9ly]

Sorry but his boot line is like on and off, and usually we know how customized his boots are

[@tired783]

Nike boots are just better

[@TheWolfandreptile]

@@tired783 Nike boots are overrated when compared to other boots

[@Lordprettyflacko69]

@@TheWolfandreptile true, but the Nike effect is better than other brands

[@tcmcity51]

Messi carries adidas so hard

[@skgsinc1833]

And Kanye West

[@syrth2788]

@@skgsinc1833 just Kanye

[@jared_dom]

Kanye put Adidas in the Game

[@Scaraptor619]

@@jared_dommore like out of the game

[@jared_dom]

@@Scaraptor619 cause Adidas wanted to be politically correct

[@KingJerbear]

I am a longtime Manchester United fan, but I can honestly say there is not a player on the planet that I am more excited to watch then Haaland. Everytime I think he can't possibly be this good he does something else to blow my mind ever further... cue the 5 goals in a Champion's League match. He also seems like such a likeable guy in general that you can't help but want to see him succeed in life... even if he happens to play for City. Really amazing video, well edited and great insights. Thank you for sharing!

[@roxys999]

Great video as always. I was also interested to know if Nike being the kit sponsor for Norway (his national team) also played a part in swaying Haaland to Nike, similar to Nike/France/Mbappe or Adidas/Argentina/Messi. Clubs are temporary, but nationality is forever.

[@Bampiss]

You forgot that National team also can change sponsor. Lol

[@roxys999]

@@Bampiss No I did not forget that. Lol. But I'm sure Mbappe being the face of both France and Nike, and Messi being the face of both Argentina and Adidas is far more lucrative for Nike/Adidas as they can run ad campaigns in sync with their superstars.

[@1990Thunderbolt]

@@roxys999 Son is Adidas sponsorship but South Korea's kit is Nike.

[@roxys999]

@@1990Thunderbolt I know that. And Son isn't the face of any Nike South Korea ad campaigns. Just like how Saka (New Balance) isn't the face of Nike England. So what's your point?

[@1990Thunderbolt]

@@roxys999 i don't get your point from your original comment. you said nationality is forever and i responded to that of part of son's kit's suppliers contrasts.

[@NihinduAngana]

Erling Haaland!!🤘 Great video as always my friend!!

[@bharatavarsha17000]

Hi to the man behind Athletic Intrest. Thankyou for your wonderful and crisp content regarding sports business. Before encountering your channel, all I know about sports was passion, dedication and hardwork. I'm aware of Brand wars but the details you showed made me in awe of how important brands are in the players growth and different aspects of every sport. I try to extract some of concepts learned from you in my sports career for sure. Thanks and goodluck for the Million++❤️

[@AthleticInterest]

Good luck and thank you very much! 😀

[@stevenwalker3939]

Can u talk about Adidas deal with MLS and how effective that was next? love ur videos btw👌

[@dragonslayer0]

Their bets are good in short and medium terms in terms of brand value.... But they don't have the legacy factor that Nike has

[@FeeLikesChriZ]

@@dragonslayer0 What a stupid comment. Adidas has not the legacy factor? What does that even mean? When I think of legacy, first thing that comes to mind is the legacy of composer whose music is play hundreds of years later. How are you supposed to take any guess about what legacy nike will have over adidas when the company has been around for less than 60 years?

[@jasse85]

@@FeeLikesChriZ He's probably 15, so for him something legendary is 5 years ago.

[@jasdeepsinghfaridkot1588]

how on earth this channel's viwership is low, you are doing an amazing job man!

[@AthleticInterest]

Thank you, Jasdeep! Just getting started 😉

[@heliosf2080]

because he's biased

[@Username-mn7pc]

​@@heliosf2080 why is he biased??

[@und3rcut535]

He is doing what Luka Doncic did back when he was a rookie

[@tcmcity51]

Adidas is just the most classic

[@City-pp7ql]

Naah

[@Pandajo]

Athletic Interest.. always bring quality content 👌 ✨️ 😌

[@AthleticInterest]

😉 Thanks, Josh. You're a good hype man

[@_yaanin]

Nike’s PR and how they help players is amazing when you consider how nike marketed athletes like MJ,CR7 now Mbappe. On the other hand Adidas failed to utilise Messi and other great athletes.

[@syrth2788]

Fr never seen an Adidas ad wit their athletes. Plus Nike has the better ads

[@hibachi2014]

@@syrth2788 where do u live because I’ve seen adidas commercials with athletes all the time

[@lamp6121]

Because Adidas acts like a brand, as that what it is, not like a hollywood studio doing free PR for their players, you might think Nike is the one making the most money, but they pay crazy fees not only on their player's salary, but on all the PR they do for them, wich for the players is GREAT, but for them not so much

[@professionalprocastinator6428]

But why did Haaland reject Adidas? you didn't answer the question in the title. The whole video was on how the player and the company benefit from the sponsorship but never addressed on why Haaland specifically chose nike.

[@aron4117]

He kinda mentioned it. It’s the legacy brand that Nike offers. Think of all the Nike athletes and now think of all the adidas athletes.

[@autograndeunlimited]

​@@aron4117Addidas had quality over quantity

[@HrithikAhari29]

adidas- Gerd Muller, Beckenbaur,zidane,david beckham,messi@@aron4117

[@dav1996]

Me pone una barbaridad que hayáis doblado al castellano. Como siempre, gran vídeo, seguid así

[@cristianloquesea]

Si pagas obtienes beneficios de youtube, entre esos esta publicar un solo video que se puede doblar en cualquier idioma, este mismo video lo estara viendo un griego o un frances y esta doblado en sus idiomas.

[@sourishsaha8067]

1:25 Glad to see RepublicWorld making their way to international scene

[@adam.durrani]

I’m early to an Athletic interest Video, years of waiting to be part of this elite squad 😎😂

[@dave-ld8mo]

If Haaland signs with Nike, it is because Nike will pay him the most amount of money. There is no other reason - period. No top level player actually cares about the fit, because they get custom products if they don't like them anywaysw which is really inexpensive for a brand to do. Messi sometimes used to wear a special leather version of the F50 that was not available to the public. When Neymar was with Nike he advertised the Hypervenom 2. However, he actually wore a pair of Mercurials painted as Hypervenoms. Even if they like the retail version of a product. What they will always get is a boot that is custom fitted for their feet. I have seen videos of Pro player boots that were a size 9 7/8. A size that does not exist for retail, but was perfect for the professional. The same can be said about brand reputation and history. No player actually cares about the brand. While they are able to generate money on social media. The brand benefits from the player and not the other way around. He won't get more Instagram followers if he wears Nike instead of Puma. The only difference would be, if the athlete actually has a share in a brand. Like when Federer ditched Nike shoes for On. He probably doesn't even have a contract with On. But because he has a share of the company, its success will bring him more money longterm

[@BERMYLIFESAILINGB]

The puma being green as if it were a android was one of the entertaining thing I encountered today. Thank you!

[@mikegaskin5542]

At least they made it into the video. Not so fast New Balance, Under Armour, Lotto et al

[@coeuznatas]

It's ironic as Haaland himself is a Samsung man.

[@gsalsam]

“Puma you dont even have a blue bubble” that was amazing

[@gamingchasex216]

What does it mean ? Can you tell me.

​@@gamingchasex216 blue bubbles are iphone owners. When iphone owners talk to android users, the bubble is green. It's a joke meaning "you're not part of the elite"

[@DoppelsodnerIII]

The full video took 100% of my attention!

[@Nuetada2011]

Eine Sache die auch nur a matter of time ist, ist dass dieser Channel die Millionen Abos knackt 📈📈

[@Kushonthebush]

Aiyoo another banger sports biz case study also the production quality is sooo good and editing is top notch love it as always and yeah 3:09 cracked me up!!

[@chefbenardi]

One of the best channels on KZbin. The content is incredible, keep it up

[@AthleticInterest]

Thanks, Ben! No stopping now 😅

[@justicebao7017]

Haaland is like the new era's Zlatan, but the low-key one. XD

[@icaroaraujo2250]

I fucking love this channel man, it's probably my favorite one in KZbin. Bringing the heat with yet another awesome video!

[@crbsoup6315]

great to see an upload from you. loving the video

[@joshuaagbogun5897]

this account is legit🔥🔥. Few hours ago nike and haaland just announced their partnership😂😂❤. You earned a sub.

[@AthleticInterest]

Kept us waiting 😅

[@siiodn]

0:08 well those are LG spzl, can’t blame him

[@SA1upsb]

I know it may be a little more niche than some of the topics you cover, but it would be fascinating to here your take on what is happening with shoe sponsors among sprinters right now: New balance is making a lot of moves (especially for Woman athletes), Nike let the last Olympic vhamp and the current world champ walk to Puma (who still hasn't released spikes to the public), and Adidas has signed a loy of top sprinters. What is going on? Why is Nike letting go of all their sprinters?

[@nwu.kidding]

Discovered your channel today, you are incredible man.

[@AthleticInterest]

Welcome aboard!

[@maestro4029]

Need the name form the background song 4:44 plz

[@craigiswayne]

shoutout to the graphics department, beautifully made video, very captivating

[@esewee1356]

Excelente inf bro.. Nuevo seguidor... Haaland is the best🥇💙

[@wilsonmarkpanyang4395]

Very informative👍👍

[@serano5023]

This channel will have multi-million subscribers sooner or later. MARK MY WORDS!

[@parkshisui]

First of all thank you for english subtitles. I enjoyed this video despite not speaking english fluently.

[@luchadorito]

Its kinda sad how the industry went from a competitive diverse market to a duopoly to now an American monopoly.

[@skp8748]

Europe is now us vassal

[@nabhannbn]

Athletic interest - one of the best channel, always brings the best content

[@ganeshbabushakthinathan837]

Keep bringing on great videos

[@GSBTrevor]

Best edit video i ever seen about that topic

[@yassirl4769]

Great video as always !

[@hqef616]

I think that your channel is such a class act. It's well put together about an interesting topic and it's not garish in its presentation. Even the subscription beg at the end is done in good taste. You have near Pareto distribution of subs. What are the numbers of other channels related to the topic?

[@red10tus]

Glad to see my man Josh from Sr4u here

[@raymondc96]

Great info!

[@joshuagonzalez3962]

Thank you for pronouncing Nike correctly. 🙌🏽

[@Thebreakdownshow1]

Haaland is going to be a big name probably bigger than any one before.

[@arctix4518]

Ever heard of this little man called "Messi"? Only because Haaland shoots 1000 goals, he won't become a living legend like Messi. He has won the Austrian Bundesliga and the German cup so far. With 22. A the same age, Messi has won La Liga, Champions League and the Ballon D'or. Haaland will be one of the best strikers in football history, but not more. He is a special player. But he won't be on the same level as Messi.

[@cuma4893]

Ever heard of CR7?

[@soundscape26]

Hummm... asking Haaland to top Messi and Ronaldo...

[@lewismakori5509]

Naah bro

[@arctix4518]

@@ihaveadream3321 But do you think, Haaland will ever win the Euro, let alone the World Cup? Even CR7 don't have the standing Messi has since Argentina won the WC 2022. In the world of religion, Haaland can be a Jesus, but Messi will always be the god himself from now on.

[@sarveshkanwar1300]

love your editing skills sir

[@afootballfan4692]

Love your content

[@afootballfan4692]

Thx for the like

[@louisjwiese5515]

Was never a fan of Nike's clothes or shoes. For some reason never felt comfortable in them. But at the same time, always felt comfortable in Adidas' clothes and shoes. But might just be my body type. In any case, doesn't matter what you wear if you cannot play. In his case we know he can play. But can he be as consistent as a Ronaldo or Messi? He doesn't seem to have the same skill set as either of them. So that is already a disadvantage for him...

[@skp8748]

Tech fleece, total 90s, hypervenoms, mercurials, R10 ect

[@SamiLB_]

I love nike shoes. idk i like jordans.

[@kisankumar7408]

Grt video. Pls make more such videos.

[@AthleticInterest]

More to come! 😉

[@slamdunkd12345]

really enjoyed this video

[@AkmalFaozan-cx2ds]

Interesting man, apreciate it🎉

[@AthleticInterest]

Thanks for watching, Akmal! 🙂

[@emilholmsten8600]

Haaland is such a beast

[@christian-andreasschierloh3601]

I love these series of videos.

[@nicolasviard2252]

Young players usually are big NBA fans (Mbappé and Haaland both are). They'll naturally tend to opt for Nike.

[@raphael7470]

Appreciate you for sharing this knowledge 🙏

[@TaremwaBenjamin-o1o]

I've subscribed mainly because of your last statement!

[@officialkotictaliban7664]

Been a subscriber of this channel for quite a while,I can say for sure that I've learnt more from this channel,more than what the average person can know

[@rimimimimimimimim4170]

found the channel with this video, great video

[@AthleticInterest]

Thank you... Rimimimimimimimim 😬

[@rimimimimimimimim4170]

@@AthleticInterest 😂

[@rimimimimimimimim4170]

No problem

[@sameersayyad6170]

Great video as always sir !

[@AthleticInterest]

Thanks a lot, Sameer! 🙂

[@sameersayyad6170]

@@AthleticInterest ♥️♥️

[@olololololol2452]

If he signs Umbro then it would be a big plot twist 🤣🤣🤣

[@skp8748]

That's owned by nike

[@olololololol2452]

@@skp8748 actually not anymore

[@nathangoode1089]

Or mizuno

[@raungelmarlance8208]

He can sign for New Balanceif he wants

[@sks8338]

Amazing content

[@AlejandroGonzalez-ww6tz]

I just get to the remember Zlatan all the time. Perfect athlete for advertising your sporting brand.

[@haaland9norway]

Haaland makes us wondering even about his shoes 😭

[@ayo_chilt]

Can you talk about Inter Milan and their owner Zhang debt problems affecting Inter

[@Molinajose-ij9by]

when messi retires addidas gonna have a hard time the main reason messi is with addidas was to balance the market cause if you didn't know messi was originally with nike which he made the famous ad/click "Remember my name Leo messi"

[@zinj2618]

They have Bellingham , and he's better than both Mbappe and Haaland

[@12thMandalorian]

With the current cost of everything I don’t think young people are influenced by what boots or clothes footballers are wearing nowadays

[@skp8748]

You'd be surprised

[@moji8360]

best sport channel

[@Nikka04949]

You got a new sub❤

[@jeffersonvalverde6145]

Que tremendo video 👏🏻👏🏻👏🏻

[@AthleticInterest]

Gracias!

[@kampfuchs5192]

Sneaking Quidditch in there haha 6:20

[@Feeh689]

Top demais esse video ❤❤❤

[@shubhojitghosh69]

Nice Video Athletic Interest and Happy Holi. I've question though the one who narrates the video is that individual name Fabien ?

[@AthleticInterest]

Happy Holi to you! Whose voice is it? I can't remember 😜

[@muhammedgamal5871]

Haaland was just enjoying him self being who he is now, while his dad i think did all the job

[@edwinduisburg8138]

Kind of a misleading title you got there.

[@jonsnow2476]

make video on grealish puma deal bro...

[@living4today194]

“The moment you get comfortable that’s when shit start creeping up on you” 🔑

[@abhinavrawat3223]

I just love your voice💙

[@goldenoginah]

At 5:34.. What soundtrack is that? I love it 😻😻 awesome video brother

[@AthleticInterest]

Thank you, Golden Oginah! It's "Electrodynamic" by Matt Nasir.

[@goldenoginah]

@@AthleticInterest thanks so so so muchhhh 👏👏👏🌟🌟🌟

[@ChocolateMilkCultLeader]

Haaland is also building a great rap career. He will retire by the end of next year's and go full time in rap

[@skgsinc1833]

Amazing video

[@AthleticInterest]

Thanks so much! 👏

[@anasshahid224]

Haaland is going to be the next big Nike star athlete for the next decade 💯👏👏👏👏

[@aryanrao6779]

Amazing work and quality of these videos are immaculate too...🤩 Can Anyone tell me which software do they use ?

[@danishsahin5093]

Big up Sr4u Josh!

[@ugenbhutia2786]

Messi with Adidas is balance and honesty and discipline that's all matters let's see mbappe halland continues with Nike

[@jonasdbtr]

3:18 proper reviewer you got there 😁

[@alexdubois4920]

Dosent make any sense from Haaland perspective, he could of been the main man at adidas but chose to share the crown with mbappe at nike

[@dw_thebest7466]

Money my guy nike paid more than adidas simple as that

[@amirulhaziq4679]

Well he's now wearing new phantom gx colourway so he could be the main face of the gx same as his teammate phil foden

[@amirulhaziq4679]

Well he's now wearing new phantom gx colourway so he could be the main face of the gx same as his teammate phil foden

[@rockymanewasted]

I’ve seen every single video 🔥🔥🔥 y’all should do one on Shaqs business portfolio

[@KaynineMusic]

I can't even afford any of them 😭😭

[@wallahhabibiiii]

Same bruh

[@stefankatsarov5806]

here in eastern europe Adidas is normally cheap and that is why its known as the cheap brand and its more comon.

[@kartikkaushik9811]

I find it ironic that in a video all about diversifying brands and picking the best deal/product, Athletic Interest talks about blue/green bubbles.

[@AdarshKumar-nj7rp]

While I get the importance of shoes in marketing, I still believe jersey sponsorship is the best tool. Messi has always been sponsored by Adidas, but he played his best football at Barcelona, a team sponsored by Nike. Whenever you'll look at the headlines he made, it was always under a Nike shirt, with the boots being an afterthought. Plus, the free advertisements Nike gets from fans and media by using those pics. While targeting individual atheletes is valuable, my priorities will always be teams. In fact, Puma stands to get a hefty advertisement through Haaland despite not signing him.

[@baovinh5727]

yep football jerseys mean more than football shoes

[@ODGC04]

Similar to the top years of CR7 playing on Nikes but wearing RM Adidas

[@Agaudio7]

There's only one problem with this video in my opinion: There will not be another duality like Ronaldo and Messi in football. And even if there is, Haaland and Mbappe are not really cut for it.

[@ZsebtelepHUN]

Whoah, such awesome content. I didnt learn anything particularly interesting, but got my subconscious littered full with the 3 brands. Imma go and buy all their overpriced shit, hopefully to help them with their ongoing fight in the market and for you guys to produce more of this wonder.

[@AthleticInterest]

Maybe we should launch some merch 🤔😀

[@RichuGathungu]

​@@AthleticInterest And sponsor Haaland

[@PrimarchRoboleonFrenchyman]

Haaland is not only a talented beast, he is surrounded by the best people too. No wonder why he succeed so well. It's extremelly rare to have both, especially of this quality.

[@alexhonix3125]

title of the magazin right at the beginning "Lando Norris is driving McLaren back to glory". haha, funny.

[@soundscape26]

Oh my... 😄