Nils Leonard: How Uncommon Redefined What An Advertising Agency Is

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Nils Leonard, CCO & founder of Uncommon explains how Uncommon London have redefined what an advertising agency is - as reported in the Wall Street Journal advertising company Havas has acquired 51% of marketing agency Uncommon in an all-cash deal that values the London-based company at more than 100 million British pounds.
More from Nils Leonard in the full podcast here: • Nils Leonard Uncommon ...
Today I'm Having a GAS™ with Nils Leonard, CCO & founder of Uncommon, a creative studio building brands. More on Uncommon here: www.uncommon.l...
Nils Leonard has spent over 18 years in the advertising and design industry working across a spread of the most recognised and influential agencies in London. In his most recent post as Chief Creative Officer of Grey LDN, Nils oversaw the most profitable and awarded years in the agency’s 52 years history and became one of the youngest agency chairmen in the world leading its brands globally and locally.
In 2015 Grey LDN became the only agency in the world to win two Grand Prix at Cannes Lions and under his creative guidance the Grey was named most awarded agency of the year twice in just three years at D&AD.
Nils was voted into the Ad Age creativity 50 and named the most creative person in advertising globally by Business insider.
An unconventional background in design, his most recent work on the Tate Britain won the Grand Prix at the Design Week awards and picked up 15 lions at the Cannes festival of creativity.
A creative champion, agitating for change and diversity in the industry, Nils is a regular speaker and judge at industry events, is on the board of trustees of D&AD and is listed as the Sunday Times 500 most influential people in the UK.
Over the last year Nils has led the inception and launch of the ethical capsule coffee brand Halo to global acclaim. A true challenger brand Halo was reviewed by GQ Magazine as ‘The coffee keeping Nespresso ambassador George Clooney awake at night.’
More recently Nils has founded the Uncommon Creative Studio alongside Lucy Jameson and Natalie Graeme. Uncommon is a creative studio building brands the world is happy exists.
Having a GAS™ is the podcast that talks to the great and the good of the creative industries, and in particular finds out what makes great music for film, for TV, for advertising; for dancing to, for cooking to, f*cking to, and more...
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