Creating Personas Is Like Sorting Rocks

  Рет қаралды 54,674

NNgroup

NNgroup

6 жыл бұрын

Analyzing data to identify meaningful segments of users is the most difficult part of persona creation. In this video we'll discuss how to look for similarities in various attributes using something much more straightforward than people: rocks!
#UX #personas #segmentation #audiencesegmentation

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