How To Create A User Persona (Video Guide)

[@careerfoundry]

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[@Bubblez-no7br]

ive got an assignment due in like 7 hours, you just save my life

[@careerfoundry]

That's great to hear, thanks! How did it go?

[@lilririreacts8174]

Me too!!!! I’m currently in the same boat.

[@richardromanashton]

Same homie lol

[@rishikhanal5449]

@@lilririreacts8174 same here

[@soIve_et_coagula]

same

[@belnoccio]

FINALLY someone who gives a concrete and full example! Every other video or article I watched just talked about principles and theory, but never showed how to really apply them. Thanks, such a game-changing video!

[@careerfoundry]

Thanks a lot for the feedback! Glad you enjoyed the video and the way it's presented. There's more like this to come in the coming weeks.

[@dominicmicocodecoco]

Come enrol in the course, it’s worth every dime

[@vincemess]

Unbelievable. I paid for an online Business Branding course and got stuck at the brand positioning part. I was looking for a better explanation for the Audience Persona and I found it. You did a great job explaining it! Better than my instructor.

[@careerfoundry]

Thanks a lot Vince, we're glad to hear this resonated with you! stay tuned to our channel for more videos like this!

[@ushadesai6306]

Showing sample of Quantitative and Qualitative data collected and Persona Groups would really help greatly. That's needed to creating User Persona which is explained well.

[@AlejoConejoCuentos]

Nice but... I will always add the photo at last., for me a face (and a name) add so much power to a persona that it will already create bias in terms of their personality, I will highly recommend to start by the their needs, frustrations and goals.

[@kamenpetkov192]

Thank you for the info! I am on my way to expanding my product to thousands of users as it reached success in a small group of companies.

[@hxxzxtf]

🎯 Key Takeaways for quick navigation: 00:00 🎯 Understanding User Personas - User personas represent target users with their needs, behavior patterns, and characteristics. - They are created based on user research and include demographic information and quotes. - User personas are essential for designing products with the user in mind. 01:25 🧩 Why User Personas Are Necessary - User personas clarify who you are designing for, making problem-solving more effective. - They help answer questions about user behavior, needs, and pain points. - User personas are crucial for creating valuable products and facilitating communication in multidisciplinary teams. 03:12 📊 Steps to Define User Personas - To define user personas, gather sufficient quantitative and qualitative data. - Create a persona by adding a name, image, quote, demographic profile, psychographics, end goals, and a scenario. - Focus on relevant details that serve a design purpose and represent the context of the product being designed. Made with HARPA AI

[@HimanilGole]

Really loved the way you guys explained user personas in detail! Cheers!

[@Auriooo]

Today is the last day of my assignment!! I've to prepare two user Personas and so far I didn't understand anything but thank you. OMG. You've explained it so easily. Thank you. You're a real savior. Subscribed immediately!!❤️❤️❤️

[@deejas8188]

From Egypt, I deeply appreciate your sharing for information and simplifing it for us💜

[@m_saqibali]

That's was very useful for my DMI assignment! Cheers :)

[@roohallahkhan376]

Hats off to your teaching style. Really loved it......

[@pouriakeshavarzi]

Very good explanation of User persona , well done

[@ce9916]

Great video! What is the background music you used?

[@adrianlucas9639]

Exceptionally well presented and concise. Also, I caught myself smiling along with the presenter multiple times. Well done.

[@raskarjr]

Helpful video, thank you. One question, what does the marital status of the persona have to do with the Design process?

[@jollycolours]

That'll depend on the product / service / business you're making the persona for. Some might need this info, others might not.

[@dominikmoravcik1896]

I really like the content of the video, the way the speaker looks at the camera is a little weird for me.

Well explained! and I fall in love with the presenter.

[@michaelbelay7614]

This helped me for my assignment thank you very much!!

[@careerfoundry]

Glad it helped, Michael!

[@duzacsp1376]

Very useful and well explained information, thank you!

[@careerfoundry]

You're very welcome!

[@quasargaming3484]

Instructions Unclear, now I have a super power ghost that fights for me.

[@thanthanh5190]

Nice

[@tomwills403]

This was great. I had no clue about personas until now

[@careerfoundry]

Thanks! We're glad you found this video informative!

[@omiesamabel2163]

One quick question.... How can I get all the accurate information. Do I have to share questionnaires around?

[@sithumdilanga650]

Thanks for the nice explanation

[@azkaqazi527]

Such a great video! Every user has a different nature, what is the best way to approach them while asking questions related to their personal life?

[@udayjeetsinha7031]

Nice and informative video. Made it easier to for me to create user personas for my Digital Marketing Project

[@careerfoundry]

Glad it was helpful!

[@itzzyaboiijosh7698]

Completing a project for my 4 yr degree this helped alot thanks so much!!

[@careerfoundry]

Fantastic, we're glad you found it helpful!

[@kooltv7744]

5:07 this is my save point and also Yellowbrick brought my curiosity here

[@ItsCoachBen]

Nice roundup keep it simple but make sure you get specific!

[@careerfoundry]

Agreed!

[@chimdiezechukwukere5533]

How do I determine the most important group from which I must form a persona?

[@kenethlipa3263]

Great stuff guys! Thanks. P.S. Can I ask what your background song is please?

[@joshualeonard7390]

Thank you ! Great information

[@TheHungaryJack]

Very sound pragmatic advice

[@joeg3117]

thanks for your sharing !

[@ESPkenner48]

Nice explanation, and cool crazy persona eyes xD

[@careerfoundry]

Thanks! 😃

[@sharp3234]

Ah i watched it 5 times ! Awsome Awsome !

[@Rebecca236]

Brilliant video 👍

[@arslanbaha]

How to get to Quantitative and Qualitative data ?

[@nishads7606]

This is great! Loved it.. thanks! :)

[@LeigerGaming]

Very detailed, thank you.

[@YOU2pressDELETE]

Great information, but the camera angle is something out of a horror movie, I literally spent all the video in comment section not being able to look at you. Good tip is to position camera at face level and not raise the chin. If you look at 3:17 - 3:20 when she lovers the chin how much of a difference that makes. Ideally, you would also want to get rid of the extensive light flare in the eyes.

[@careerfoundry]

Hi there! Thank you for the feedback. This video was filmed quite some time ago, and is one of our "older" videos. We have since improved the quality of our recordings :)

[@YOU2pressDELETE]

@@careerfoundry Should have checked before commenting, I guess. Quality is top notch in lot of other ones :)

[@oc1625]

Great work Cicely, was really useful

[@MuslimahWarrior]

Great explanation. Love your energy :)

[@2405krishna]

simply awesome, I'm really thankful to you, I have a lot better understanding now on Persona.

[@aimanshahid5101]

Amazingly covered each key point. Just let me know what is the name of site you have used at 4:22 for making a user persona?

[@careerfoundry]

Thanks Aiman, we appreciate that! User persona can be created using a variety of tools, such as UXPRESSIA, Userforge, etc. Here is an article on our blog covering everything you need to know when starting to work with user persona: bit.ly/3fO89Wa

[@kidusmesfin8605]

Thank you this is very helpful.

[@careerfoundry]

Thanks Kidus! Glad it helped! Anything else you'd like to see on our channel?

[@ogunnaikeoyebayo7315]

Impressive 👏 Thank you

[@dak81]

Ty u helped e a lot in my assignment

[@AndresMontbrun]

Great content, good explanation, but to much focus on you as a person, the video should show more content on explaining the idea, diagrams, tables, examples etc. But most of the time it's your face. Don't get me wrong, you are nice.

[@jack8752]

i agree she is so sweet i cant concentrate xxxx

[@katofrie]

exactly what I was thinking! you're right

[@darshanatiwari2566]

They can't do it bcz they want to sell their product too...

[@JR-em3mo]

clearly you didnt understand her presentation persona

[@nadasaad8804]

Very helpful, thanks!

[@careerfoundry]

Glad you enjoyed it!

[@amirbagherifam6490]

Very useful. great content

[@careerfoundry]

Thanks! Glad you liked it!

[@satadalchakraborty3991]

Thank you sooooo much for this video. It was just the thing I needed!!

[@careerfoundry]

Thanks! We're glad you found this video useful!

[@KiranVarri]

One of the best i came across on #UserPersona🤩🙌🎶👌👌👌🙏

[@Timajbae]

Extremely helpful!

[@cgcechannel9299]

thankyou so much

[@anaibrahim4361]

great video

[@careerfoundry]

Glad you enjoyed it

[@ayushigarg6953]

Thank you 😊

[@careerfoundry]

You're welcome!

[@muskduh]

thanks a bunch!

[@careerfoundry]

You're welcome Glenn!

[@amrutmali1717]

thanks

[@fimachou1873]

Thank you~

[@ComidaLatinaVegana]

Thank you for he video

[@Geerladenlad]

You have a problem with your volume on this video it's too low!!!!!

[@careerfoundry]

Thanks for the feedback! We'll take that into account for the future releases.

[@benjacobantazo984]

Persona!

[@zakiadisdzakwan5702]

I thought how to use a persona like arsene and captain kidd

[@ideabasket9659]

Are we assuming that Savannah is a 52 year old, divorced, and mother of 2, and has a masters degree? where did you get this info from?

[@calinandrei8374]

probably a woke idea ....

[@ghadimiali]

So gooood🤍🤍

[@Defense-of-Islam-and-Pakistan]

Full detail of persona just in few minuts #geeksinux

[@oyeendar7]

i love it

[@castorpollux7012]

i barely able to create one persona, how can i manifest multiple of these like the protagonist?

[@remipadoin4329]

Could you possibly read more from a teleprompter? Use an avatar next time and save the time.

[@careerfoundry]

Thanks for the feedback Remi!

[@abielmuren]

She reminds me Martin Mcfly's Daughter

[@ljubomirjakimovski3899]

The music is distracting and the knowledge is very condensed but not clear and concise enough.

[@careerfoundry]

Thanks for the feedback, we'll take it into consideration when making content in the future!

[@sainathm36]

I dived in her eyes👀

[@jordans7411]

Teleprompters way too close to her face

[@Vijay-Yarramsetty]

is she british?

[@careerfoundry]

Hey Vijay! Yes!

[@professordrabhijitsayamber2299]

Om pure white background 🤣😂

[@onizukakimura]

Not sure about you guys. I kept hearing NFS Most Wanted 2 BG music...

[@careerfoundry]

Hey Onizuka, we can guarantee it's not that track if that helps. We use StripSound for all of our backing tracks.

[@professordrabhijitsayamber2299]

Om pure white House 🏡

[@tylerriggs95]

This doesn't show how to gather or implement any of the research into a persona and makes it all seem like assumptions.

[@ajlalsyedali2491]

She's got a master's degree and is earning $65K a year?

[@annanabil73]

Yup a master's degree leads to jobs like production chemist, medicinal chemist, lab technician, and community college professor (most colleges require a doctorate). The average salary is $69K across the US, but if she lives in a poor state she would get paid as low as $51K.

[@clarityofthought]

Wait, so personas are fake people? I thought your supposed to use real people that you have interviewed.

[@NekoGatto]

I got intimidated in only 15 seconds of the video. Damn, she looks so scary. But thank you for the information tho

[@acesflyhigh]

Super boring stuff. All this is wrong.

[@Ak_AgGiE_hiLz]

Poor really poor presentation sorry to tell please be slow in your presentation.

[@careerfoundry]

Hey Akhil, thanks for the feedback, and sorry that this video didn't resonate well with you. We'll look at slowing down the information delivery in future, thanks for your feedback!

[@FeliciaLoprete]

Video content is great but your hair is very distracting. Please try a conditioning treatment or a hair moisturizer maybe just try less chemicals. I could not stop thinking about how damaged your hair looks. Hate to say it but just being honest.

[@marinamartins2463]

Very helpful. Thanks!

[@careerfoundry]

Glad it was helpful Marina!