The Real Reason Taylor Swift became a Billionaire no one tells you

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Ministry of Guitar

Күн бұрын

Пікірлер: 54

@joshs.6608 2 ай бұрын

At one point, she even once dominated all of the top 10 charts at some point.

@EzraMF 2 ай бұрын

I think it's also worth pointing out that she released two folk albums during the pandemic. This is what made me pay more attention to her as an artist rather than a celebrity. I know a good amount of people that really connect with her albums from this era despite not being "fans."

@Vance-sn7ei Ай бұрын

She is definitely a marketing phenom. She is the chosen one of those who knows a marketing money-maker machine.

@alif499 Ай бұрын

Hey Utkarsh. Coming from a marketing background, what do you think PRS has done well and what do you think they can do better? Would love your expertise on this.

@JojoFryrocks Ай бұрын

Great analysis, I think there are a bunch of these super wealthy musicians who’s popularity I just can’t fathom at all in terms of their actual music, but of course the fortune they’ve amassed is not really based on that. Artists like Beyoncé have always approached their career as a business and leveraged everything they can to create a ‘Brand’ and then sell absolutely any product they can think of under that brand. Social media has been absolutely key to this.

@ESP77769 2 ай бұрын

Paul McCartney was the first billionaire musician. Taylor Swift made her billions of music, media, merch, and advertising.

@Azarath_Metrion_Zinthos Ай бұрын

Paul McCartney's billionaire status mostly came from the net worth of his Beatles catalogue master recordings. Half of Taylor's networth is also thanks to her master recordings worth about almost $500M. Her master recordings networth cud rise since she is currently in the process of re recording her old albums which she lost her rights to & has 2 more projects to go.

@tammanaq Ай бұрын

There's lots more to it. 1) The right timing. She got signed at the right time, place and age by the right people who could build her as a brand and star. Big Machine was a big part of it. 2) The right genre. Country pop music is a really big in North America. And she ended being the GOAT by merging pop music and country in just the right way. 3) Authenticity. She has as good as always been very genuine, sincere, down to earth and on the right side of law and moral. No posh drama. No shady business. No drugs etc. This makes her a great role model. 4) The way she played her cards through the pandemic and the years after took her to the next level. In 2020 she was booked for festival gigs. But releasing a lot of laid back introverted and personal music in the pandemic etc. boosted her fame. Four years later she breaks all records possible. She has around 118 career related world records now. 5) Right now the worlds audience wants bigger and bigger concerts. Partly because of FOMO. Partly because of monopoly by Live Nation and Ticket Master etc. 6) She has a catalog of around 250 songs / 11 albums. This gives her a steady income. 7) She is beautiful, likeable, fit and healthy. Beauty sells. 8) She has gained control of her music and business - and rerecorded several albums. This means more money in her own pocket. 9) She care about her fans. The first many years of her career she would stay and greet her fans after and before the show. She cares. This pays off now. 10) She has managed to make new fans in several generations. 11) She has kept momentum throughout her career avoiding long periods of nothing. 12) there are many more reasons. And them all combined gets her to where she is today. Becoming a billionaire by music is close to impossible. She did it by playing the game just the right way. Hats off to her and whom ever helps her out with the strategies and planning. They did a spectacular job.

@rbae Ай бұрын

For some reason, I haven't seen any of your videos in my regular feed after your upload schedule change. I had to research for 10 minutes before I found your channel by looking up keywords I had remembered...just a heads up if you wonder about view count stagnation

@ministryofguitar Ай бұрын

Firstly thank you so much for re-finding me and taking the time. Also Thank you for sharing and also confirming what I think. It is the brutal nature of KZbin's algorithm unfortunately, which puts creators in the hamster wheel of churning out almost daily content. I am okay with it since life is much more than KZbin :)

@rbae Ай бұрын

@@ministryofguitar of course - I actually applied and got 2 interviews this week with P&G coming up thanks to your mentioning it, so that's what reminded me. I'm subscribed and wasn't getting any of your new videos, but I'm glad I found this channel again and that you have other good things :)

@chrisdover8507 2 ай бұрын

That whole wall is going to come down if you don’t fix your guitar hangers man. Mark my words Great vid though

@Olivya.A.Musing Ай бұрын

ROFL Everyone is/was commenting on Tayor Swift, and I literally busted a gut laughing when I saw your comment. Like, BAM! *Avalanche Alert* Falling rocks. (I remembered your comment from the PRS nosedive video.) Thanks for the best laugh in a long time. But seriously Utkarsh, maybe heed this advice. Those guitars are going to start dropping one-after-another. You could do a video of the new wall set-up. Agree, Utkarsh is good at his KZbin gig.

@ministryofguitar Ай бұрын

Guys thanks for the concern . I’ve checked in with a professional and we are okay for now.

@Olivya.A.Musing Ай бұрын

Um, sure Utkarsh. However, not just Chris (builder/carpenter) and me (mechanical engineer) but *quite a few* of the peeps and peers under your PRS crash video suggested anchoring into wall studs. Drywall is very weak and unstable. It's your world, and your call. A neighbor once asked me to hang a sizeable mirror and tried handing me drywall anchors. I informed her I needed to mount it into the wall studs. She got mad and *insisted* I use the anchors. Kept trying to hand them to me. I told her they wouldn't hold, and the mirror would fall, possibly on her dog. Being a dog owner myself, I thought THAT might persuade her to change her mind. Nope. She got even more angry and kept insisting I use the anchors. I told her I couldn't and wouldn't. And that if she ever changed her mind to call me. Picked up my tools and left. The mirror never got hung and stayed on the floor, leaning against her wall for years. 🙃

@MCSA210 2 ай бұрын

Charles Barkley is 💯 right about people who hate on Swift. Its not my style of music but theres no reason to hate her the way some losserrs do.

@brandong298 Ай бұрын

I kinda get it. A lot of far more talented vocalist can’t even get a record deal and people kinda feel why her and not them. I chalk it up to life just isn’t fair.

@MCSA210 Ай бұрын

@@brandong298 Why is that her fault? Britney Spears was a MUCH MUCH worse singer than Swift and was on top of the pop music world for years. . That's no reason to HATE spears... hate the business, not the lucky one.

@brandong298 Ай бұрын

@@MCSA210 Calm down it’s not her fault. I’m just explaining where some of the resentment comes from. All that adoration comes with some level of hate. If people didn’t have strong feelings about her she’d be singing in a coffee shop somewhere. I personally think it’s a waste of time. Life is short and shouldn’t be spent focusing on someone you don’t like.

@MCSA210 Ай бұрын

@@brandong298 That's my point, to blame a pop star for being super popular is next level stoopid. It's kinda like blaming Michael Jordan for jumping too high and dunking the ball too much. Not saying ur doing this, but I hear a lot of people viscerally hating her, it's weird.

@brandong298 Ай бұрын

@@MCSA210 Emotions are rarely logical. You feel the way you feel. It’s what you give energy to that matters. I would say to Taylor fans stop fighting with haters she’s winning. She’s enjoying her life far more than her haters. Just celebrate your favorite artist enjoy her music. Back in 2020 I actually used to try and reason with Trump supporters and I realized that it was a waste of time. I just let them like their orange hero. Also I saw you mentioned Britney Spears. I remember her getting more hate than Taylor and far less praise.

@image30p Ай бұрын

Very interesting and very helpful. Thank you!

@robertmellang6998 Ай бұрын

She is very pretty and wears revealing outfits. Oh and she can sing. She is a professional entertainer with a ripe audience. Perfect storm for corporate ambitions. The ultimate influencer for the entertainment cartel. I could be wrong.

@ThePeoplesFabricator 2 ай бұрын

In the 90s I was a certified installer of Braun scooter and wheelchair lifts for wheelchair vans .

@andreborges2881 Ай бұрын

In around 93’ I was a spermatozoon/ovum

@DanielBobke 2 ай бұрын

Not a fan of her music...but she knows EXACTLY who her audience is (young girls) and how to handle the business side of the music industry.

@loiswells3062 2 ай бұрын

I thought so too until I was having dinner with a rather sophisticated middle aged woman and learned she's a big fan of Taylor--she actually gushed over her. Taylor has been around so long that her early fans have just continued the fandom of their youth without question. The pop star never peaked, she just survived and thrived, adding new fans on the way, but also keeping the loyalty of now-aging fans.

@joggerino3284 2 ай бұрын

I think it is women above 30, odten childless, who still feel young.

@DanielBobke 2 ай бұрын

@@joggerino3284 Yeah...there is some of that as well.

@Azarath_Metrion_Zinthos Ай бұрын

@@joggerino3284she has many male fans as well... ur comment sounds passive agressive... She has fans of all backgrounds, Young, Middle Aged, Old, married, unmarried, with child, without child, Boys, girls, men, women, straight, queer, trans, white, black, Asian, Latin, democratic, republican etc... in US it maybe be predominantly white people who listens to her music but outside America her reach is diverse & global... I'm from India & she has a diverse fanbase here.

@miamichristine 2 ай бұрын

Thanks for discussing- it’s a situation that all musicians should analyze

@PostModernTribe Ай бұрын

A creative genius (Dali, Warhol, Jane's Addiction, Madonna (I lived through her stupid controversy phase, so.......trust me, etc.) knows how to go JUST so far. A commercial and marketing genius knows where to go (via the true geniuses before) and grab the attention, money, and momentum. Whatever. She got the cash and attention via money and amazing marketing. Take the money. Take it all. But I do not believe she changed anything like Jane's Addiction. She got the money. THEY got the Legacy. But, if both sides love the music and make it the soundtrack to their lives,....... go for it?

@ltgray2780 2 ай бұрын

It's Bidness! Hindenburg...Oh, the humanity!

@DadaNabhaniilanandaTheMonkDude Ай бұрын

Taylor Swift is not the first musical billionaire. Paul McCartney, Jay-Z are both worth more than $1B. And Michael Jackson's estate is estimated at $2 Billion.

@Azarath_Metrion_Zinthos Ай бұрын

She is the first musician to become a billionaire having incomes from music alone .. Jay Z has multiple business endorsements to reach billionaire status. Michael Jackson's case is different since he's dead & it's his estate that's worth $2B he wasn't a billionaire when he was alive & was under huge debt past 2000... Idk about Paul McCartney's case though but I'm assuming that most of his networth comes from the worth of the master recordings of the Beatles catalogue perhaps.

@Michel-r6m 2 ай бұрын

Tra la la sells, in particular with lipstick.

@cafe.cedarbeard 2 ай бұрын

So what? To me she sacrificed too much quality for a will focused on quantity. To have your prime directive be maximum popularity automatically produces music I can't stand. Her voice is like nails on a chalkboard to me, even if the music is sometimes somewhat compelling. I have no time for such so so stuff what with so much great music outside this mechanical dinosaur corporation.

@monahantp3767 2 ай бұрын

Got to disagree with you here my friend; I can very much ignore Taylor Swift, and happily so ;)

@MCSA210 2 ай бұрын

U just failed

@GuitarIv69 Ай бұрын

I hate Taylor Swifts so called music and her political/feminist BS like the plague. But that said she knows how to sell herself, that I can respect. In the end she's just as you said: a product. Calling it music though... 🤢

@klburroughsnz Ай бұрын

Ignore her at your peril - she has just endorsed Kamala Harris. Raises the issue of celeb endorsements to new heights - 284million followers, how many can vote, how many are real followers in a voting sense not sure but ....

@charlesbolton8471 Ай бұрын

I’m not sure either, but I’m willing to bet it’s a substantially higher number than what either of us would guess. There two things we know for sure: 1. When younger generations vote in large numbers they generally lean to the left (if you were in the US AND alive back then think back to Bill Clinton’s first election-it was decided by young voters, myself included, and there was a huge push to encourage younger people to vote and the music industry, well honestly, the entire entertainment industry in general was a large part of the push). 2. The majority of Taylor Swift fans are female and due to several different factors both during Trump’s Presidency and since NOW is a very important time for women in this country to make their voices heard.

@chocolatecookie8571 Ай бұрын

She uses black magic. Many artists do who are in the industry. She is a great artist musically speaking, but as a woman she is bad role model.

@ibji 2 ай бұрын

Hold on a second. Has she been sitting there right next to you just offscreen for every video this whole time?

@ministryofguitar Ай бұрын

Haha I wish

@peterrebhahn1113 2 ай бұрын

I am pretty sure Taylor Swift plays guitar better than Elvis Presley ever did and, for that matter, better than certain other celebrated stars, both dead and living -- Neil Young, for example.

@DadaNabhaniilanandaTheMonkDude Ай бұрын

I'm pretty sure you're not a guitarist. I am, and while it is obvious that Elvis Presley was not a great player, what you said about Neil Young makes no sense.