How Taylor Swift Became A Billionaire ? The Music Industry Business case study

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VIDEO INTRODUCTION:
As we all have grow up, each of our generation has seen the rise of a legendary artist that inspired an entire generation!! Before 90s we saw legends like Michael jackson, Britney spears and ofcourse the beatles!!! And today we are seeing the rise of another generation of Legendary artist like Cold play, Beyonce and Rihana!! But you know what??? Taylor Swift is one such artist who has done something so legendary that she single-handedly beat the records of Rihana Beyonce and Cold play combined!!!
In the summer tour of 2023, while Cold play made 85 Million dollars, Beyonce made 145 Million dollars, both of them combined made 230 Million dollars!! But taylor swift single handedly made an insane 305 Millions!! and now This tour alone is set to earn $1 billion in ticket sales and $5.7 billion in consumer spending in the US economy; you know how much money that it??? This tour alone generated more revenue than the GDP of 35 countries!!
So ever since Taylor swift started touring, my Gen z friends have been going crazy about Taylor!!
and because of this intense pressure, I started looking into Taylor!! and you know what I found!! I think Taylor Swift is a marketing genius and a brilliant businesswoman who knows how to use storytelling to make a billion dollars!! because if a single person can catalyze a billion-dollar economy that is something absolutely extraordinary!!
So in this episode today, lets dig deep and understand,
Without a powerful connection, without a rich a family background, how did an ordinary girl like Taylor swift become a legend in the American music industry??
What are the personal branding strategies that she deployed to be called the greatest artist of this generation?
And most importantly, what are the marketing lessons that we need to learn from this legend called Taylor Swift!!
_____________________________
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[@nikhilsonavane8939]

it is so crazy how taylor swift has been ridiculed throughout the years for her love life but she kept working, kept making music, kept going and look where she is. very well done video.

[@dipayandey2838]

Bhai, tu rehne de. 😂

[@nikhilsonavane8939]

@@dipayandey2838 kyu bhai, isme kya hi rehne du

[@shivam3vedi]

I've been loving your videos for a longggg time but this one just "Hits different"! So glad you included all her struggles and hardships that eventually contributed towards her becoming the businesswoman that she is now! i feel that's a part of the hustle we often don't get to see "All too well" but Taylor has always been vocal about it which is also what makes her the best and an inspiration to many, including me❤

[@kimjongun689]

Who cares lmao

[@indranimondal9188]

😍

[@dipanjanstar2475]

Are bhai lakin Tu to harry styles ka bhakt tha na kitne music videos pe tera comments padhe the gaddaar 😞

[@onasunnyday366]

bro just stop

[@decafstfu8088]

The sole reason I'm still a subscriber to ur channel.. a rare man who appreciates women's effort n hardwork

[@CSAdityaHoon]

“Talent and hard work in the wrong place cannot get you anywhere and as much as it is important to work hard on your craft it is equally important for you to be present at the right place to be able to grab the opportunities that can change your fortune” best one

[@kashmeerar]

I liked her songs but never knew this story. I have seen many women not getting credit to their hardwork. If a girl gets placed in a company, I have seen few people speak that she was selected because she was pretty. Every mother's work is downplayed by us, even though she's the one who handles everything at home. And working women who also handle home chores are real life heroes. We don't have to give them Oscar, Emmy or Nobel. We just have to help them. Even simple things will make a huge difference. Giving positive feedback to them. Being there for them is very important. Taylor's story is an inspiration indeed

[@Snehalwalunj]

If a girls gets company, it's because of reservation, may be she is pretty, or they have to fill female seats so that companies or government criteria will fullfill . That's really true, I know because I am also female. I also got placed in MNC. Even though there are many boys who were good than me.

[@GROOVwithme]

​@@Snehalwalunjmaybe you suck. But there are many talented girl out there who the corporate wants

[@kashmeerar]

@@Snehalwalunj this is the first time I am hearing about reservation for women in MNC! Even psu's don't give a rats ass about reservation for women, how come there is reservation for women in MNC? Which MNC do you work for? Cuz I got selected in 2 campus recruitments and I just checked. They both don't have any policy about reservation for women.

[@kashmeerar]

​@@GROOVwithmeactually I am pretty sure it's a he. He's just hiding behind the screen and dumping his frustration for not getting selected 😂

[@saulgoodman5663]

Bartan dho chal 😂

[@SaraTarannum]

She IS THE MUSIC INDUSTRY. The way her brain works will always send my mind & heart spiralling in the best way. Her songwriting & business acumen is something out worldly. Not only the Swifties, but everyone secretly agrees to this. She writes and performs so that we have music we can relate to and heal with for a lifetime❤️

[@M7236R]

I dont think everyone secretly agrees to this lol, no hate but that was unnecessary, people have different tastes, especially the other gender

[@user-xt6rg7fy9b]

St is so rightly putting all in words.

[@tanmaybehera9745]

Lol i have only heard few of her songs. But I admit she is superstar..

[@gracias07]

I am proud to be Swiftie fan ❤ . My ❤

[@ibnebatuta4868]

I agree 💯💯

[@lokeshrathore9805]

She did not *beat* the music industry, she ruled it.

[@tacobell23141]

SHE IS THE MUSIC INDUSTRY ! Haha , fellow swiftie here !

[@chotabheemclub8189]

She is the queen bro ❤

[@WhatisitVaish]

Yo!

[@kentdrawsit3813]

She didn't just rule it, she remade it to something new

[@LastSamurai911]

The weeknd is better than her

[@ainazfirdous7071]

I don't know why some people consider her overrated artist . Being so successful in her career doesn't mean she is overrated she just works her ass off and she truly deserves all the fame and love. ❤

[@yashkumar6701]

because it's not their cup of tea they don't listen to music like she produce that's why they call her overrated

[@icetrip2417]

​@@yashkumar6701true

[@hypeboy306]

she is overrated

[@Flixtex]

Infact she is music chamaleon , morphed into different generes and won Album of the year in each on (country, pop , indie folk) . Saying she is overrated is wild , she is last of superstar who should be celebrated.

[@hypeboy306]

@@Flixtex lol

[@Phoenix-gd4xw]

Her music is clean, no nudity, no profanity. As a parent I'd love my child to enjoy and sing her songs. That's exactly why she appeals to so many music lovers though she's not an outstanding vocalist. And she has amazing parents. A lot of A list celebrities have faced issues with or due to their family but Taylor's family stood by her through thick and thin.

[@Chitu5671]

Yeah Taylor is. But do you know that many greater artists still now maintains that "no nudity, no profanity" ? They remain underrated.

[@Phoenix-gd4xw]

@@Chitu5671 name a few

[@icetrip2417]

😂bruh there is nudity and she swears

[@Azarath_Metrion_Zinthos]

​@@icetrip2417is the said nudity in the room with is? 😭 The whole shtick about Taylor Swift & what makes her different from other female recording artists is that she doesn't sell sex to be big, famous or relevant.. it all relies upon her crafts.. her whole image is being this "America's Sweetheart" "girl next door" image especially among the American general public... Whereas most of her female pop peers relies on selling sex & flaunting sexuality.. including big name artists like Britney Spears, Beyoncé, Ariana Grande, Miley Cyrus, Madonna, Lady Gaga, Mariah Carey, Nicki Minaj, Cardi B & so much more...not that I'm complaining about their choice of art but Taylor didn't need that.... She's comparatively has a squeaky clean image too.. No big scandals like Drugs, addiction, Arrest records or DUI, Mental health nervous breakdowns or any records of illegal activities...like many other celebrities have....She has been perfect as she can be for a celebrity of her stature for the past 17 years of her career. That's why many parents are happy that their kids especially daughters looking upto a female public figure in their life growing up.

[@slayer_142]

​@@Azarath_Metrion_Zinthos in India we obsessed with actor's 🤣

[@SnehaShetty14]

Idc what others say, but she is an exceptional song writer, and performer. I ❤ her.

[@user-xt6rg7fy9b]

Taylor Swift has it all. Brains beauty talent, Breeding , love support of mother/,father,(an accountant father manages the figures). She is a wholesome package unblemished. God bless.

[@kevinmathew2973]

A rat is beautiful😂

[@rain_jen257]

Breeding? wdym

[@krimsonkingdom]

i think they meant branding @@rain_jen257

[@simran.___]

Really wishing there where such videos of her being appreciated around the 2017 era when she was hated all over the internet, guess it's never too late tho, loved this video!!

[@nupurmishra346]

More like in 2016. I will never forget those times man...

[@worlddd7777]

@@nupurmishra346 2017 era...haha

[@simran.___]

@@nupurmishra346 yes right, my heart hurts for all that she's been through

[@icetrip2417]

​@@nupurmishra346why was she hated

[@Azarath_Metrion_Zinthos]

​@@icetrip2417because of that Kim Kardashian's edited post of Kanye West-Taylor phone call drama... Later in 2020 it was found to be edited & Taylor was in the right but by then general public has moved on & Taylor had to suffer from the internet cancelling culture in 2016. she went into hiding from the limelight for a whole year....You can search more about it on KZbin.

[@astronpk]

Re-release of the old 6 albums were a boss move!! Taylor is definitely the artist of the century. 🌟 🎶

[@Ponyobean]

She’s been writing songs since she was 5 , she was born with it!! She’s not only working for herself but for everyone she’s changing the systems and that’s why she became the music industry

[@amylee8969]

She is not “THE” music industry. She is just a part of it like everyone else. Nobody is below her and she’s not above anyone. Many of the artists and actors we like been working hard since they were kids. Like some of them took dance lessons around 6 or 7 and did musicals at school when they were like 14. Unless you’re a reality star like the Kardashians and Paris Hilton (who has their fame handed to them), many famous people started out as kids and worked their way up.

[@Ponyobean]

@@amylee8969 it’s my opinion and her influence kinda says she’s above all atleast this generation and era is hers

[@user-hu1hc5rt1n]

Bro. This is the same in India too kindly put out a similar case study on Indian record labels. Especially how DIVINE separated from SONY. It would be great if we have Indian case study of music industry. Sonu Nigam too has been talking about it. We need business perspective.

[@devendrasinghbhadoriya234]

Yes , definatly...

[@slayer_142]

Pop singers are more popular than tom Cruise😂

[@jeevanspeilberg9702]

Taylor is the purest of talents. She has been repeatedly ridiculed by an industry that only serves to see to their own benefits. Taylor has re-imagined and re-engineered the entire facade of the world of music. She does represent the innocence in the world and can fully relate to every human being. To stand against injustice from the giants takes such a person, pure and innocent, one who can verbalize the need for personal existence and recognition. To single handedly jolt a weakening economy into action is impressive. At the end of the day, her words are our thoughts. Great case study and insight. Most of all, excellent research. Bravo to Taylor and Think School.

[@tonystank2680]

She is a strong women and a fighter all right but her songs are mediocre..

[@harshali.2222]

​@@tonystank2680depends on taste. I don't like some albums but reputation, 1989 , midnights, lover is really good. Also i think american and indian taste in music is different.

[@flamingaish]

​@@tonystank2680average blank space listener

[@amylee8969]

@jeevanspeilberg9702 That’s the price she has to pay for wanting to be famous, especially her level of fame. Nobody goes without the fame industry without dealing with those things, it’s going to happen whether they like it or not. If someone can’t handle the ridicule, they need to quit the acting and music industry.

[@Azarath_Metrion_Zinthos]

​@@amylee8969that's such a cynical view to have... that's not why people sign up to be singers and actors...fame is just a by product of that...hate & criticism is inevitable...but it shouldn't be so out of line that it affects those people mentally...people tend to forget behind those celebrity tag lines there lies a human being... people only see a celebrity as a product & not a human..and if the celebrity trails off their career people will see them as a bad product gone wrong...not a human being having identity crisis & crying for help in front of millions of people.

[@ankursharma5726]

I had originally thought to skip this video considering it is around a music legend and not geopolitical or business stuff. But I am so glad that I watched this video and the learnings I got from here for real life. Salute to this genius of Ganesh

[@tacobell23141]

The fact she has songs for everything we can relate is the best thing ever! Also , it heals you from the inside. Songs like daylight deserves everything !

[@asishb]

From what I had heard, Lata Mangeskar Ji had also fought for rights to artists and singers, probably before Taylor Swift. Apparently, Movie producers didnt pay music artists, even if they were using the songs in their movie. The singers were supposed to earn money from concerts. I dont exactly remember the scenario but it is similar to Lata Ji had fought against this I didnt really focus on story telling, so much as I liked Taylor's music. But, I now know Taylor's struggles, and I think I respect her so much more now.

[@miska8691h]

Each & every singer who reached to the top have always struggled hard but not always everyone's struggles arr highlighted

[@samikshbhalla788]

If Lata Mangeshkar ji also did this , I would request thinkschool to pls make a video on that too

[@SuperVinccent]

Lata had a stunning young voice

[@Culereterno1899]

Well yeah but these 2 human beings are on the opposite side of the world

[@akp279]

sonu nigam also fought for royalty in 2013. he sacrificed his career when he was at peak.his all recorded songs were dubbed by other artists and he was banned by all music labels.but now music labels have agreed to pay royalty to singers in india

[@stephane1623]

She is the music industry. As swifties it's nothing new for us. This video is superb. 100 percent factual. 🎉🎉🎉

[@popstarsarecringe5830]

Only swifties have the audacity to say something dumb like this. Many legendary artists were/are in the music industry and their fans never said they are music industry lol. And the cringe thing is her music is just mid and nowhere near the quality of music from those artists.

[@Aditya_PS]

Only for the present***

[@stephane1623]

@@Aditya_PS true, but she even surpassed many before her time.

[@ankitapandey3703]

​@@popstarsarecringe5830facts

[@peterparker9954]

​@@popstarsarecringe5830swifties are all born after 9/11.... they are little kids.... let them grow up, find a real job and read some books.... just let them live in their little fantasies

[@mininair9312]

If Tay Tay made it to the Think school video...u know u cannot ignore her...no matter what people say that she is overrated etc...She is afterall a brilliant musician, songwriter, a biz wizard , marketing guru and above all , a fearless empowering women inspiration...a Swiftie here😊

[@RikMahanta]

I never heard about Taylor Swift.

[@studytime2570]

@@RikMahantaif you are not a (amrican ish) teenage girl..

[@studytime2570]

@@RikMahantathen dont worry. Nothing of value was lost.

[@simpsonslifeline]

@@studytime2570 Haters are just so stupid

[@RikMahanta]

@@simpsonslifeline I don't know why this people so mad for people of BTS, Taylor Swift etc why? The singer don't give a fuck about their listeners

[@shrinidhijoshi595]

Being a swiftie, there is nothing I don't know here. Must have seen each video about tay tay. But this is such an awesome moment! My one of the fav business channel covered about Taylor Swift ❤

[@adrika_sharma]

I was still in school when I first heard Taylor Swift. I was a fan of her till then. Although due to business stress I don't follow her anymore, but still its nice to heard of her again.

[@nayankalapgarvlogs6613]

Same 1st song I heard is a love story

[@dipanshuchouhan8139]

I have never listen even a single song of her but today after knowing her story that how she fought against big giants and empower other people as well, this is so amazing, and thank @thinkschool for this amazing case study you are doing such an incredible job. why to only cover big brands there are many other personal brands that are doing great job. thank you ganesh sir you are amazing😀

[@gauravrangnekar]

It’s impossible that you have never heard of any songs of her’s You must have but would not know it’s her song.

[@ibnebatuta4868]

​@@gauravrangnekarI second that, if he'll go and search her songs he'll know he has listened many already 😅 Lastly, English songs are mostly for English audience, many other nations connect to her songs too but we can't connect to other language's songs the way their own people connect to it, especially we desi people, we like desi music more

[@simpsonslifeline]

@@gauravrangnekar Exactly she has 2 global hits with more than 3b views on each video.

[@ElonHusky]

@@gauravrangnekar i prefer hans zimmer and indila than her

[@angshusarma8331]

Start with Reputation

[@madhurima8768]

Why coz she is incredible music writer, composer, singer,human , philanthropist...u can have relatable songs for every single kind of emotion and situation in ur life from her❤...

[@tims762P]

Have you heard of another singer-songwriter,Ellie Goulding ? She is also a songwriter who writes 99% of her songs, a producer, singer and a bigger philanthropist. But she is damn underrated. Why ?

[@fathimasanayoosaf8688]

​​@@tims762Pcoz Taylor Swift is also a business woman who knows her target audience and marketing, which Ellie goulding is clearly not

[@peterparker9954]

I thought she only made a career out of break-ups with her ex boyfriends I don't find that relatable.... break-ups are painful experiences, and romanticising breakups with your many ex-boyfriends isn't "empowering" I mean, one or two songs are fine.... but if you keep churning out albums on just one topic, then you are a pathetic person

[@iwasmidnightrain.]

@@peterparker9954 just go through her discography and you'd be gagged

[@naraendrareddy273]

​@@tims762PShe is pretty big. 12.7 mill subs and you call her underrated? You can't compare everyone.

[@janeaustin2653]

I am taylor swift fan since 2011 i was 13 and she was just like any other pop singer for me but when folklore released i swear i felt like someone finally understood me some of the songs was just so peaceful and hit right spot i can hear that album any point my day and just disappear and melt into it with my headphones on

[@abhilashbhardwaj5966]

Taylor is the Music industry. As a man I like Taylor for her lyrics. She is one of the best lyricists right now

[@amylee8969]

Taylor is a PART of the music industry. She’s not the only singer in the industry topping charts. Swifties need to accept the fact that Taylor needs to SHARE the spotlight with others.

[@ritikaupadhyay2920]

I heard her song you belong with me when I was 8 and I totally fell in love with her music. Simple yet impressive. I still listen to her music everyday depending on my mood

[@chaitalipadwal7613]

She has made my teen age blissfull.... God bless her with all happiness 😊

[@kavilwagh]

Thanks bro...i always wanted to know her history and understand why she is famous...and you did it in the best way possible

[@animeshbhatt3383]

During every winter I remember her back to December track. But now I will remember her for a much profound reason. Excellent analysis 👍

[@adityakarnik8983]

Very well studied and glued to the narration!!! This just charged me up for one's own career traits. Thanks a lot.

[@_a_ss]

Listening to Taylor since class 5 and till date I am her fan. The 1st song I heard of her was Shake it off. Till date its one of my fav song from her.😊

[@Azarath_Metrion_Zinthos]

She doesn't have a song called Shake It Up 💀💀

[@_a_ss]

@@Azarath_Metrion_Zinthos oh my mistake its shake it off.

[@hrisikeshbhattacharya5467]

Kids

[@ShivaniSingh-ce6vb]

You are the first Indian youtuber who talked about her like this as a case study, Bravo😊

[@arnabchowdhury5260]

Amazing is that how everytime Ganesh is so spot-on in his storytelling ❤

[@iamafriendsfan]

Finally a video on Tay tay, as an ardent swiftie, I loved your video but you missed a bit about the voting revolution that Tay tay was able to pull off also the generic complaint that female artists use their love break up to write great songs on which she had a great response. ❤ Tay Tay ❤

[@yout1556]

🤮🤮🤮🤮

[@dhavalpandey5944]

To add to this. If I read this somewhere right. With her Eras tour movie, she didn’t involve any of the production houses (which takes major chunk of the revenue) to release it and directly release the movie on her own.

[@user-jn7bq8wh1e]

Never ever heard a single song of hers But respect for her guts and risk appetite! I remember Prince fought tooth and nail against recording cos owning Masters He'd have been proud today or Taylor Swift!🤟

[@sindhupriya5194]

As a swifty and think school member - watching this video made my day ❤

[@mesofia2352]

So glad "think school" covered this topic too, and ofcourse the most conspicuous and detailed video till now about this topic, keep it up "think school" well done ✅😊

[@naughtyprincipal4174]

Taylor Swift is the women, who is restoring the Las Vegas economy, to it's pre pandemic level, she has impacted entire US economy during her Eras world tour, really this women has shaked the world.

[@chandrak83]

Thanks to you and your team for your consistent efforts in any storytelling giving us a great chance to learn in depth With knowledge ..

[@ashishsunny7963]

Without powerful connection? Her father is rich and is one of the reason for her sucess(she's talented as well, not gonna lie)

[@tims762P]

She comes from a wealthy background and her dad was a stockbroker and a descendant of three bank presidents. So it's not "ordinary". Her dad invested $300K in the record label where she got signed into although it was a small label at that time and Taylor was their first artist.

[@Flixtex]

She debuted in country music through new and small label. Daughter of rich father would debut through umg or warner bros music and would start with mainstream genre .

[@realkanavdhawan]

What if I say the label was funded by father then

[@lifePaultheball]

But then she wouldn't have sustained so long without talent. And wouldn't have won album of the year at the Grammys in three different decades & the only artist to do so.

[@amolgulhane8681]

BTW, her rich background didn't help her get the lost 6 albums back from the music label. Forget about rich background. Just imagine the effort in recreating your own albums (not 1 but 6). It takes guts to do that and then, on top of that, sell so many copies!

[@urvikachole22]

So good to see a channel like yours recognise TS for who she is and talk about it!

[@kedargurav2905]

Never expected a case study about Tay tay on Think School. gr8 one though very detailed.

[@anupamprasad9507]

This video is exactly what I needed to understand the crazy fan following of Taylor Swift that has been in the news lately. Thank you for the video. Her journey is really inspiring.

[@peacehumanrace]

She wrote songs herself about her experience itself, so its so genuine creativity and that's why she so successful and reigning as queen all these years till date and continuing.

[@iwasmidnightrain.]

exactly!!

[@amylee8969]

@peacehumanrace She abuses her power by using her music to throw her exes and other people under the bus so that she looks like a victim. Think about it, over the years, she’s gotten into feuds with not one, but many celebrities. Her breakups almost always ended in bad terms. Taylor having altercations with many people who have not so nice things to say about her raises a lot of red flags.

[@iwasmidnightrain.]

@@amylee8969 no one cares, her music is good and she is nice to people and never lets her audience down.

[@Vishalforu]

Always admire your hard work that put in the details of the topic you pick.

[@santhoshmuthyala6767]

@Taylor Swift, She's the force of nature. An exceptional case study on the occasion of Dussehra. I'm impressed. Respect to Taylor and more power to such brave women. Great Work @Think School.

[@ambition112]

1:03: 🎶 Taylor Swift's concert film is a huge success, earning $35 million and capturing the pop culture zeitgeist. 3:49: 🎵 Taylor Swift's journey to success highlights the importance of talent, hard work, and being in the right place at the right time. 7:07: 🎵 Taylor Swift is considered a legend and the greatest artist of her generation due to her relatability, storytelling, and iconic status as a rebel in the music industry. 10:42: 🎵 Taylor Swift became an icon in the music industry with her record-breaking album sales and fast rise to number one on iTunes. 14:29: ✨ Taylor Swift's fight against label companies led to a revolution in the music industry. Recap by Tammy AI

[@dhruvmishra270]

In India such great personalities are killed.. leading our Bollywood a trash forever. A huge thanks to @thinkschool for making such a awesome, knowledgeable and interesting video on my one of the favourite artists, 'Taylor Swift'.

[@Ldlover]

I cant not thank you enough for this amazing video thank you for making justice to our Queen

[@CrazyXedi]

economists predict that the Cricket World Cup could boost India's economy by up to 220 billion rupees ($2.6 billion). Taylor Swift eras tour adding more than 5 billion dollars. This is insane.

[@peterparker9954]

1 US dollar is 80 rupees I was expecting Taylor tour to add atleast 50 billion dollars considering the exchange rate..... 5 billion dollars sounds less

[@icetrip2417]

​@peterparker9954 it's America things are more expensive

[@hamsikagvs]

Thank you @think school for always summarizing any topic into a nutshell without missing anything. As a fan and a person curious to learn, it would be helpful if you guys helped us in researching cases, identifying the cause and effects and connecting the dots by may be a new masterclass. Thank you.

[@kunalkumaraiml2365]

Wow, what an incredible journey of Taylor Swift and how she shows her entrepreneurial mindset to convert problems into opportunity. She is an inspiration of every women and also upcoming entrepreneurs.

[@amylee8969]

@kunalkumaraiml2365 She had it way easier than many of her fellow young artists. She had the luxury of supportive parents and a normal childhood. She never suffered the struggles of being a child star as she was around 18 when her music began taking off. Not that many singers and actors were that lucky. They were surrounded by toxic people and parents who did nothing but taking advantage of their money, all on top off giving up their youth and childhood to live in front of cameras. That’s a struggle Taylor will never know.

[@kunalkumaraiml2365]

@@amylee8969 Yeah, it is.

[@alexalex-rj1qv]

This is the first video I’m watching from your channel and already loving it. More such videos please❤

[@satishacharya8097]

Thank you for the synopsis. i loved very much. hats off to your research and presentation.

[@s.r301]

This woman really understands what people want and delivers at the perfect moment in a perfect way.

[@Sjosh0555]

Didn’t expect a video on Taylor! Indeed she is the music industry!!! Nice to meet you #swiftie

[@cooldoolwork]

Bro you literally are her fan, this video all about that! She wins everyone's heart

[@Prady535]

Brilliant work you are covering all topics all over the world ..keep coming ..thanks

[@sarthakpatil9289]

Thanks for making video on her

[@sasmit_waghmare]

I was not that much aware of Taylor Swift but Thanks for this video, I have become a fan of Taylor Swift after watching this video! Thanks again..

[@yashagar4443]

Loved this cause I have always been passionate about music and business and this combines both

[@jay-lz6dz]

love this channel for long time but this time you won my heart keep going

[@QuestionableLifeChoices]

details about the VMA thing i didn't really know until later: 1) taylor, young and naive as she was, thought the crowd was booing HER and instead of kanye. 2) beyonce was crying backstage (to her dad iirc) because she didn't want that and she felt awful. 3) pink almost threw down against kanye backstage she was so pissed at him. god i wish there was footage of that particular confrontation

[@icetrip2417]

Kanye the goat

[@rain_jen257]

gosh same i wish.

[@olaf3918]

Proud Swiftie since Fearless Era❤❤❤

[@sumandutta4834]

Thank you for sharing all this information. I had no idea. She is truly inspirational.

[@drewchristianjr]

Well said. Love her or hate her, you can't deny that she is currently the biggest and most powerful artist in the world.

[@mannudwivedi7518]

Bro ❤ you always wxcel in story telling.. greatest story teller.... for business success story...❤❤❤

[@sauraabh]

I've been listening to Taylor's song since I was 13 and now I am 24 and still listen to her...loved your research about her!

[@thepagalpanti2004]

😂 "angraz ke chodal" 👍

[@Azarath_Metrion_Zinthos]

​@@thepagalpanti2004"Inferiority complex ke chodal" 💀💀 Music is music it's not bounded by any language.

[@lifePaultheball]

​@@thepagalpanti2004Sorry but music is subjective. Once you dive into Taylor Swift's storytelling it transcends the medium of communication. You relate to the simplicity of her lyrics to poetic heavy Hindi lyrics of old Bollywood. You can totally love both at the same time.

[@GoluYadav-lg1tf]

OMG it's me Saurabh 😁

[@riscnx]

@@Azarath_Metrion_Zinthos Dude you should consume almonds. It's not just the language, it the entire story too. "high school romance", "3years of high-school effecting admission in college" etc are not relevant for Indians. For example in India getting into a good college only requires 1-2 entrance exams or class 12 scores... You can find it relevant if you dive into American high-school drama... but these things didn't exist 10years ago (very few existed, very difficult to access and not so interesting).

[@siddhantraj5323]

soo proud of her, and mee too that I have been listening to her since 2010, it's been an amazing journey

[@liliescat7210]

She is not just a rebel,she is a leader...Showing a new path to the budding artist..❤️

[@sathwiksathish2242]

I've never been a fan or a follower of Taylor Swift! But this story is seriously something very different and revolutionary and tbh brought Goosebumps 🙌

[@drgrc1]

This video is just amazing. Thank U

[@kibutsujimuzan2328]

KZbin recommended me this on the 13th day of this video's release with 1.3k comments. I see this as a divine Swiftie moment 💀😂♥️

[@amitchauhan764]

Recently studied an HBR case study of Taylor Swift vs Spotify. She single handedly made Spotify recinsider its strategy of free music and selling her music only out of America to avoid cannibalization.

[@DeepakSankar88]

Guessing patience does pay off. She has handled herself emotionally well in public spaces especially on stage with Kanye West!!!

[@krystalgomez2300]

Great vid mann Really loved it ur narration hooks up ppl s attention

[@raghshrestha7097]

Probably the best analysis ftom your channel to date💎💎💎

[@gopaliagrawal]

To add few more reasons for her stupendous success: - She listens to her fans feedback very closely and makes chnages accordingly. She reads reddit comments to this day. This makes her fans more loyal and connected to her - She has evolved her musics over period of time, earlier she was more pop but her later albums are actually more critically aclaimed praising her song writing - One of the reasons for such success of her recent tour was the format, she did multiple shows in a single city like a mini residency which was kind of a new concept. This leads to fans travelling from all over to those cities, the city gov recognizing the impact and adding to it by declaring Taylor Swift day etc - She also bypassed the major movie distributors and directly worked with the cinema while releasing her era tour movie which was a brave but successful move - For this tour she was also praised for her performance, she sings for 3.5 hours in a songle show with amazing visuals

[@chaitanyaarajesh547]

Happy to be a die hard Swiftie Fan. And there are lot of Indian Swifties who are waiting for the eras tour and eras tour concert film ❤️😍

[@ranajoyghosh1991]

Finally.. I was waiting for this for last 1.5yrs !

[@theresahernandez6923]

You do an amazing job! Love Your channel. ❤❤

[@deepak-dhankhar]

Breaking the stereotypes & conventions, Taylor has really come a long way, what a brave woman she is!! 🔥👏👏❤💯 Thank you for bringing this to us! 😄🙏🙏

[@goldentimes7731]

Taylor Swift didn't get this much success just because of her talent and hard work but doing right things at the right moment with right people and ofcourse having the benefit of coming from privileged background. Her dad bought a $300K stake in the record label where she got signed into which isn't commonly seen with any other new talents coming from ordinary family. Although she is actually an incredibly talented songwriter and a hard working musician but without these things many other new talents remain undiscovered. Also another thing she always did is targeting a specific demography with her songs i.e teenagers and getting super high exposure on press and social media about her personal love life on her exes. That's what always made the audience to be able to relate to the lyrics and the events in her life. One thing I personally think that if you are to be an "artist" you have to be as " A true artist takes no notice whatever of the public. The public are to him non existent" in Oscar Wilde's words..... Taylor Swift deviates from this concept and thus becomes more than a singer-a greater business person too *Edit- Her dad bought $300K stake in the record label she was signed to.

[@tims762P]

Agree, she gets way more media promo and even created drama with Katy Perry (Bad Blood) to stay in the minds of teenagers. Things are not how it looks from outside

[@Flixtex]

@@tims762P Katy perry sabotaged her red tour by hiring taylor dancers for her own prism tour in 2013 and since Taylor considered her friend so she retaliated by releasing bad blood which is song about getting backstabbed . Taylor always wrote abt her experience so plz dont spread hate without context.

[@Chitu5671]

Yes she is a singer with a businessperson approach and maybe not a true "artist" in that sense. The true artists are the ones who remain underrated or unknown to the audience and that's the bitter truth. But I do like her albums like Foklore or Evermore where she shows her real talent.

[@tims762P]

@@Flixtex that's what Taylor's side says, what about the story of Katy Perry's side ? Things aren't BLACK & WHITE as it seems so both sides must have did something, also Katy. But villainising her wasn't necessary as those dancers were primarily on Katy's tour and as said by Katy she reached out to Taylor to clear the confusion but she refused

[@miska8691h]

​@@Chitu5671 yes I love the works of underrated artists like Birdy, Sorcha Richardson more than the popular ones. Also I've always loved popular singers with alternative vibes like Lorde, Marina, Ellie Goulding, Florence or Lana Del Rey. But the fun fact is two of them was among the close friends of Taylor in girl squad back in the days (Ellie and Lorde) 🤭

[@kaverijoshi8709]

When your fav podcaster creates an insprimg video on ur fav artist the feeling is ❤

[@viswaschaudhary2983]

Thanks for making video on ts

[@lloydsouza]

Brilliant research into Taylor Swift. I looked for flaws but could find none. More like this would be interesting. For example: inside the music industry. An industry that was so powerful that it used its power to bully and profit from artists and look where this industry is now and where it will be in the future. Perhaps a study on Pink Floyd and the fight between Roger Waters and the band members, especially David Gilmore, would be great. And a study on the Rolling Stones would be great too. There are parallels here with the corporate world and the greed and short-sightedness of partners. Thank you Ganesh. Happy Dussehra

[@richerite]

Flaw: Her daddy help her

[@Aditya_PS]

​@@richeriteis that a wrong thing?

[@venstomon931]

Extraordinary content

[@RAME]

Awesome research and incredible video..

[@ravisagark550]

bro... every thing, every bit and overall video goosebumps....👌👌best video

[@ntililachikoye98]

Taylor swift is a legend in the modern country genre. After 2016 anything done by her is inflated.

[@SMite2722]

Bro called upon all the swifties in world !!!!!❤❤❤❤❤

[@Head.Hunter69]

why tf am i cryingg...... i mean being one of the biggest fans of taylor and an old follower of think school ..... i never expected a vido on taylor on this channel ..... respect for u man

[@lifeofamankanwar]

This is the best video so far ❤

[@biggbossfootage]

I always thought that re-recording would also be considered as copyright infringement. You should have explained about the differences between a copyright and owning a master copy

[@thisismetrying17]

As she's the writer of songs. She has her own right to them. So she'll just use new vocals. There are many good videos you can see about this

[@iwasmidnightrain.]

she wrote those lyrics. At the end of the day, she gets to decide what's happening w her songs and no one else

[@SimranSingh-iz1tl]

This woman is inspiration legend I love her "Taylor Swift is the music industry"

[@indulekhagauri1508]

Awesome video. Everything well explained. Deep analysis❤❤❤❤.

[@mamathapalan7904]

Happy to see the analysis for entertainment industry case study. This insight is useful.

[@achotshering4614]

Absolutely loved the lessons!! And TS!! 🙏