Is it worth it? The secret reasons you buy: Flex, Feel & Function

We consumers spend a lot of time justifying, explaining, and defending why we buy what we buy, or telling others why something is - or isn't - worth it. Luxury brands like Gucci, Hermes, Common Projects, and even Apple know why you really buy, and they know all the right things to pique your interest. In this episode learn why being honest with yourself about you motivations will help you easily answer, "Is it worth it?" - and have better understanding how smart businesses are driving behaviors of customers.
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I'm a digital marketing expert who studies and buys from brands who do interesting things. I help small and medium businesses develop better marketing strategies, web experiences, content strategies and automation. See what else I can help you with at notreallyrocke...
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Twitter: / chrisbintliff
Facebook: / notreallyrocketscience
LinkedIn: / chrisbintliff
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[@Semikami]

I feel like I was watching a video from a KZbinr with 10 million+ subscribers except this was better. Captivating.

[@NotReallyRocketScience]

Thank you for your kind words.

[@isoumbanerjee]

I have been watching your videos for last 2 days and wanted to let you know, apart from being informative, intellectual, presentation etc. that many others would have told you and they all justify their merit for the information and the logic you bring in your explanations; what I liked the most is your choice of topics!! Wonder how much homework goes into selection of each of these topics and prepare the content that is not only presentable rather informative, influencing and sheer brilliant!! Kudos and keep it up, awaiting your next post!! PS - I got interested in your profile and videos while conducting a random search on Apple Hermes watch reviews and after going thorugh all of them my interest increased on the various other topics you have touched :) really appreciate

[@NotReallyRocketScience]

Thanks so much for this kind note and thanks for watching!

[@guoshenghuang8992]

Just wanted to say a great thank you for your content, and how it gives clarity and awareness to me when I purchase big ticket items. Often as a consumer, we confuse value/cheaper/plain functioning items as the smarter purchase without considering the emotional and social aspect to a purchase , and end up with a purchase we do not fully enjoy. 👍🏽 Good point on being honest with yourself if you acknowledge the fact that if you enjoy being admired or the feeling of a higher stature; often this is dismissed as being narcissistic but I think this acknowledgement should be embraced if it leads you to a better purchase.

[@NotReallyRocketScience]

Thanks for your kind words and thanks for watching!

[@arifidzham]

I just pre ordered Apple Watch Hermes after watching this 🙂

[@philpeng2715]

Greatly underrated video, wonder why the views are not as big as expected. Clearly a lot of thoughts and efforts put into making it. Thought provoking. Thanks. Please keep it up!

[@NotReallyRocketScience]

Thanks for watching!

[@rigidcrab6851]

This video was a great help. It made me realize why I want the Apple Watch Hermes, I was having trouble internalizing why exactly I wanted it over say a prestigious mechanical watch. I value feel and function over the flex. Thank you!

[@mightymurph550]

Do you have a podcast? I learned A LOT from this. Thank you.

[@azamqureshi6261]

This video is great! Please make more break downs like this! Let me know if anything I can do help your channel grow!

[@Ryan_Revier]

some say they are not affordable but the choice they pick isn't on the right track. So we are here to served them with well pick and suit devices for their future lifes ahead.

[@Debrody1]

I haven't thought of this in years, but it has me thinking of the Foote, cone, Bending Grid.

[@Y13A]

Very insightful video, thank you! What you discussed definitely resonated with me, even though I’ve oftentimes found it difficult to articulate why I prefer a certain product over another. Now I have a better understanding of the why behind purchasing decisions. Thank you!

[@NotReallyRocketScience]

Thanks!

[@dejan.]

For me it’s also about not being the same as others and being unique. If everyone had the Gucci backpack, I’d rock the Walmart one instead - regardless of cost!

[@NDakota79]

I work in sales and this wasn't exactly news for me, but it helped me readjusting my focus.

[@NotReallyRocketScience]

I'm glad! Hope it's useful to you.

[@jasoncelebrate8894]

I used to work for a global top 5 ad agency , I think your talk worths way better than any CEOs

[@mdk36]

Man, your videos are mad informative. Thank you for posting and sharing them. 🙏🏽

[@RawbKTA]

Love the self assessing questions I’ve never thought to ask myself

[@elizabethgina3773]

I just enjoy how it makes me happy and excited. And the fact that it is not typical.

[@Brav-v3r]

Great breakdown my man! Very intellectual conversation that everyone should have with themselves.

[@NotReallyRocketScience]

Thanks for watching!

[@ImZango]

Great video, very interesting. Can’t believe you don’t have more subs!

[@NotReallyRocketScience]

Thanks for watching!

[@Clexa2149]

This video was very helpful for me I constantly question myself is it worth it. For example I’m an equestrian and I could by a $20 saddle pad to go under saddle or I can buy $80 one for Sweden and for me the Sweden one is worth it there is great detail to all of their products and it makes me feel good. Some people think it’s a waste of money but to me what maters is that i enjoy it and feel good about it.

[@g2393]

Wow, I learned a lot about marketing in this one vid

[@matteowang5678]

Thanks for the video, cheers from China.

[@hashimusmanh7999]

Really helpful video.

[@james.p304]

super informative video, definitely an underrated channel

[@tanveerdaswani]

Chris where are you??

[@maxroman2010]

I really hate all the “is it worth it” videos that reviewers are making 😒. Jumping on the wagon of the stupid false question. And... they answer it 🤦‍♀️ Hmm... 🤔 I wonder.. maybe I don’t admire anyone really.. 😄 coz, influencer marketing never works on me. And.. I don’t care about social thing. 🤷‍♂️