November 20, 1983 ABC Commercial Breaks - WBRC (ABC, Birmingham)

Commercial breaks taken from the ABC Theater presentation of "The Day After" on Taft-owned ABC affiliate (now Gray-owned Fox affiliate) WBRC in Birmingham, Alabama.
Date recorded: Sunday, November 20, 1983
00:00 - WBRC BRC6 News/Ernest P. Worrell promo
00:30 - WBRC "Girls! Girls! Girls!" promo
01:00 - Standard Distributors (a Birmingham-based "catalog showroom" department store, similar to Service Merchandise and Best Products)
01:30 - WBRC "Tom York's Morning Show" promo
02:00 - BRC6 News tease/WBRC legal ID (Ron Grillo, sports)
02:03 - ABC "Hardcastle & McCormick" preemption bumper
02:20 - ABC Closed-Caption bumper
02:25 - ABC Theater open/"The Day After" intro
03:36 - Commodore 64 (your archivist's first home computer)
04:07 - Certs
04:38 - Minolta
05:08 - Duration nasal spray
05:40 - Commodore
06:10 - 100% Columbian Coffee
06:40 - Soloflex
07:10 - Orville Redenbacher's Gourmet Popping Corns
07:40 - Dollar Rent-A-Car
08:11 - English Leather
08:41 - Christine ("Body by Plymouth, soul by Satan")
09:11 - Slim-Fast
09:41 - ABC Theater bumper
09:52 - ABCNews "Viewpoint" promo
10:10 - Golbro (another Birmingham-based catalog showroom-type store)
10:39 - Shrine Hospitals (featuring Shirley Jones)
11:12 - WBRC "Girls! Girls! Girls!" promo
11:40 - BRC6 News tease/WBRC legal ID (Janet Hall, anchor)
11:43 - Commodore
12:14 - Dancing Madness from K-Tel
12:43 - Arm & Hammer Carpet and Room Deodorizer
13:14 - Never Say Never Again
13:44 - Maybelline Dial-A-Lash
14:16 - ABCNews "Good Morning America" promo
14:35 - ABC network ID (1983-84 "That Special Feeling" network promo campaign graphics; with WBRC legal ID)
14:38 - Commodore
15:08 - Dexatrim
15:38 - Dollar Rent-A-Car
16:08 - Hot Tracks from K-Tel
16:39 - ABC Theater bumper
16:48 - ABCNews "Viewpoint" promo
17:06 - T-Zone
17:37 - ABC "Entertainment Tonight" promo
18:07 - Pizitz (most stores sold to McRae's in 1986, later becoming Belk in the mid-2000s)
18:37 - BRC6 News tease/WBRC legal ID
18:40 - Commodore
19:11 - Mr Coffee
19:41 - Magnavox
20:12 - Minolta X-700
20:42 - ABCNews "Viewpoint" promo
21:14 - ABC Theater close
21:30 - ABCNews "Good Morning America" promo
21:47 - WBRC "The Day After" Help Line promo
22:07 - Stereo Warehouse
22:38 - BRC6 News promo
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#WBRConCh37

[@MelissaHash]

I was 4 months old when these classic adverts came about! Groovy! #1983Baby!

[@jammck1399]

Same here Especially Tom York morning show I even remember Standard Distributors mostly the one in Green springs that was next to Food world and Spats.

[@jammck1399]

For a minute when I saw Ernest by Jim Varney, Vern I thought it was those Mello Yello commercials but that would occur until 1986-88.

[@youngalientype]

Wow, what a great find. I can honestly say this is the first time I've seen an upload here that I can say, "I was there when this was airing live, on this channel!" I was only seven years old but the movie still left quite an impact on my young impressionable mind. It's also interesting to look at just how much in-movie hype ABC had, with the discussion panels and then the GM of WBRC coming on with the helpline. Such theatrics are not uncommon today but back then it seemed like it was very much a major TV event to my kid-self.

[@mrtelevision]

The WBRC News at 10 promo/station ID was part of the last commercial break to air before the bombs fell. After that happened, the sponsors refused to buy any further ad time during the movie, so the final 79 minutes of the movie aired commercial-free.

[@clawengrantlerian]

Can't get enough 80s pop hits like Electric Avenue by Eddy Grant and King of Pain by The Police, the pop singles are part of Dancing Madness and Hot Tracks compilation albums (pre-Now That's What I Call Music compilation albums) because both albums are the ultimate antidotes for watching the infamous and scary telefilm.

[@mrtelevision]

the WBRC Morning Program using an instrumental version of the theme from Guys And Dolls in the promo.

[@MarkNewsomC64_CSD]

Oh Yeah... My favorite one as of yet... because of the Commodore 64 commercials.. I love them... my first and still favorite computer and I still use one today.

[@OTownNews]

Elvis - a worthy antidote to one of the most infamous made-for-TV movies ever created.

[@msmagic1568]

Thank you!

[@brentmann2988]

6:10 Norman Rose tells us about Juan Valdez. 😉

[@fallofmanbrand]

great video bro

[@facebook51ify]

WBRC is now affiliated with fox.