NOW: the best time in HISTORY to be creative (and how to leverage it!)

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In today’s world, building an audience isn't just important - it’s a game-changer for creative entrepreneurs. In this video, we dive into how nurturing trust with your audience can be your most valuable asset, allowing you to sell your creative products, leverage new income streams, and scale your career. We also explore the shift from brands to individuals in the trust economy and why now is the best time to take control of your creative business!
Watch this video to learn:
How trust has evolved from brands to individuals
Why building an audience should be your top priority
Practical business models that can help you monetise your creativity
How creativity itself is the superpower that drives success
Timestamps:
00:00 - Intro
02:01 - History: The Evolution of Creative Business Landscapes
05:31 - Trust, the New Currency: How Trust is Shifting from Brands to People
07:34 - Business Models: How to Leverage Your Audience for Multiple Income Streams
09:56 - Creativity as the Superpower: Why Your Creative Work is Your Most Valuable Asset
11:08 - Conclusion

[@bukharu]

however, in the end, there is one big monarch and that's youtube. moreover, there are many production houses who could market themselves well, and now they are in a better position, many artists who were very talented, did not get the same fame as per those, who were hired by big production houses.

[@warwickvlantis]

I agree with this! It's true, tech are the 'monarchs'- but the creators are a key role-player in that and the business modle works for us. And big production companies still have a lot of sway, but compared to 40 years back, there was no chance of getting a record made and marketed without a record company. Today you dont need them (like you have a chance)- but if you do team up with them, it's also a good move but ver few will get that opportunity.

[@warwickvlantis]

Hey! if you're reading the comment- please do like and subscribe! :)

[@Fabio_de_Sal]

Instantly subscribed. Very well-structured! Thank you. I came to the same realization at the end of last year, so I started my KZbin channel thinking it could be a place where I can talk about anything. However, I increasingly see that to make it easier for the algorithm, it's better to focus on one topic in one format. What are your views on that?

[@warwickvlantis]

Thanks so much for supporting. Means a lot! Certainly- you need to be consistent on topic- even if its fairly broad. As you say, because it will help the algorithm know who to put you in front of but more importantly will also keep your audience coming back. It's unlikely your audience has the same diverse interests as you- so half the videos might not resonate. And yes- it's easier to do high quality over time stuff practising one format and becoming expert in a specific topic.

[@elizabethbrower188]

Great perspectives! Trust as the currency is a great way to look at it! Thanks for sharing- an instant subscribe from me!

[@warwickvlantis]

Glad it resonates! Thanks for the support !

[@failedartproject]

The effort you took to write the number 5. 😂 Good video btw, bro.

[@warwickvlantis]

haha, so funny to catch that! Thanks for the watching !

[@cor-man]

Hey man, I enjoyed the video but couldn’t help but feel that a major gatekeeper was left out. The algorithms. Do you think social media is promoting content on the merit of its quality or on how well it fits the existing content on the platform? What happens to originality when the algorithm doesn’t show it to anyone?

[@warwickvlantis]

It's certainly tricky with the algorithms. But I dont't view them as the gatekeeper, really they are enablers. They figure out how to put your in front of the right audience- regardless of quality of contnet. There are so many users, it will find its niche. It's essentially a marketing tool. I do think over time the algorithm helps build the audience- but virality is the exception. I would say it's worth figuring out business models not dependent on mass views. Sell to a smaller more bought in audience and limit the dependency on consistently needing big reach.