NRFCA Volunteer Firefighter Recruitment Film

We are so excited to share this Recruitment Film created for the Niagara Regional Fire Chiefs Association. We were asked to write, storyboard, shoot and edit a narrative commercial that will inspire and motivate new volunteers to join the team. This video featured actual volunteer firefighters re-enacting real scenarios across the various municipalities throughout the region. This was a massive project, with a high demand for vehicles, tools, locations, and personnel. Beyond our amazing crew, we’d like to extend a thank you to Jay Plato from the Niagara-on-the-Lake Fire Department who was a major asset in coordinating this ambitious project. Thank you to all the actual volunteers for their service and their involvement in this project.
Take a look at the behind-the-scenes video located here:
• Volunteer Firefighter ...

[@christianboyd968]

As a former career Firefighter, current volunteer Fire Chief, Paramedic and Fire Academy Instructor, this one one of the best, if not the best recruitment video I've seen yet. Well done.

[@adamstephenson9745]

Thank you

[@blaulichtworks6420]

Im Firefighter from Germany and i looooove this little film! 🧑‍🚒❤🔥

[@Mega-P71]

Can I ask you what firefighting in the EU looks like? Wages, benefits, and likeliness of hiring a foreigner with experience?

[@AxGerm756]

​@@Mega-P71Did you get an answer so far ?

[@Automage45]

I got accepted to my local fire department and can’t wait for the training

[@ajayjangeed5621]

Salute to the real Heroes of our society. ❤️👏

[@WyoHighlanderDef]

Wow this video is really great! Been a volunteer firefighter for 11 years now and has been a rewarding ride for sure.

[@Rutra_Sob]

Great Work. Kind regards from Germany 🇩🇪

[@Lugnut-uv7ff]

Exactly what we need.

[@MaxwellHouse.]

Mr Blake! He use to be my Principal in elementary school years ago. Wow. Hope you’re doing good, Great video.

[@nonajangeed6052]

Very nice . Real heroes 🙏

[@ladyliberty5771]

Volunteer EMT in my time! I went on to become an RN, CPR Instructor, and Camp RN for 2 camps!

[@perryfire3006]

Excellent job!

[@aleks9677]

Great film you folks have here! Works exactly like this in Switzerland too! Greetings from Switzerland, Canton St.Gallen🇨🇭❤!

[@billdungey7666]

This is EXCELLENT.

[@adamstephenson9745]

Thank you

[@canucktruckerbear]

This just reminds me of one Saturday morning in my small town where the department had to respond to a house fire down the street, after being in the bar all of the night before They got it out, but.....😂

[@Miniscapes515]

I tried to volunteer at my local dept. Was denied because of a criminal charge when I was 18. I'm 40 now. Nice to be judged this many years latter.

[@grizzoh3232]

Could you try & possibly get that record expunged?

[@Miniscapes515]

@@grizzoh3232 that's alot of work and ultimately involves the governor.. and I just don't care that much. I just thought it was fucked up.

[@christinegelabert1651]

​@@Miniscapes515yup...that moral turpitude is a real catch 22, especial for the Fire Camp returning citizens who for DECADES have fought wildfires in California. People have no clue what happens when it comes to you or them. People can actually be trained and be working in actual fires, saving property, saving lives potentially...and still be judged not good enough. People have no idea that even if you got that expunged that doesn't mean to have to accept your application for consideration. I'M AN INTERNATIONAL prisoner and human rights advocate for 38 years. I deal with every level of the system from my juveniles TO my people on Death Row. I also come from a FD family... MY Popo when he was alive was for most of his life a volunteer firefighter in NYS, but way downstate from Niagra Falls! WE ARE absolutely as far away from there as possible! 😂 #BROOKLYNBornBaby #LONGISLANDRaised #EMFDEngineCompany2 #TheHomeOfTheBoys

[@mariadacascos6487]

@@Miniscapes515 maybe it was because of your age too,my local ff department only accept people till the age of 38,after that you cant join them

[@mariadacascos6487]

sorry my english is pretty bad(not native english)

[@seanmahoney2671]

Been thinking a lot about recruitment lately and I wonder if people will be scared off if they don't think they can do everything or are as fit and strong as they imagine a professional firefighter is (many don't now actual FFs). I would be interested to hear how successful this is.

[@engineco.1494]

Like anything individually or in a team environment we have our strengths and weaknesses that we play to our advantage. Ontario requires nfpa certification so many departments offer the corruiculum as well as testing. The education alone is worth thousands.

[@seanmahoney2671]

@@engineco.1494 My department will send people to any training put on by the state fire academy at our expense. The biggest complaint from existing volunteers is there isn't enough training, but almost none of them take the county up on this. Its... interesting.

[@engineco.1494]

@@seanmahoney2671 yes we have the same problem as well. My department will pay us to go the provincial fire college but most don't enroll in any courses. I myself take full advantage of the training and courses offered. Iron sharpens iron.

[@lindanwfirefighter4973]

First off stop calling paid, unionized firefighters “professional”! They do not have a regulating body known as a “college” overseeing their “profession”! NFPA standards are required of ALL fire departments in Ontario. All must meet those requirements not just the paid, unionized firefighters.

[@brentshea2034]

Great job!

[@hansblitz7770]

Okay my Canadistan bros, good ad.

[@annebodee]

Truly people shouldn't want to know the worst. Lot of horrific stuff and if kids are involved...

[@GettoGero]

Phew. Almost thought it said "NPC" when I clicked on it. You were about to get stabbed! Stay safe!

[@TrongNguyen-ex9gb]

Do u need training? If no im in!

[@dilligaff1979]

Weeellll technically we're second responders. 911, 000, 999 and others are the 1st responders!

[@Lovesaturday453]

what does NRFC mean?

[@captivatecinema]

Niagara Regional Fire Chiefs

[@Linsquip_]

This ad has so many cuts. Its about .75/sec 16 cuts from 0-20 sec 18 from 20-40 sec 15 from 40-60 sec 16 from 60-80 sec 18 from 80-100 sec Point being, there are a crap ton of edits and I get that it's an "Action Add" but damg. Take a look at this gem, watch his mouth. 1:46-1:49.

[@canucktruckerbear]

Just curious How many members did this department get rid of, who were perfectly healthy and fit for the job because they didn't want to risk dying needlessly of heart problems from the clot shot???

[@slaction]

Could have just paid the volunteers for what they spent on this video.

[@shanetaylor7369]

It is a dying profession. The average person does not realize how little protection they have in their community.

[@wreckless1870]

You are far too nihilistic

[@engineco.1494]

It's true , recruitment and retention are huge challenges for the vollunteer fire departments. And with nfpa requirements it is a much larger commitment than the old days.

[@shanetaylor7369]

@@engineco.1494 Being in a volunteer department for 26 years i see it across my county and the neighboring ones also. Some areas are blessed. One person said I was being nihilistic. I don't think so, just stating what i see. To be honest, I had to research the word.

[@robertmahoney5523]

Its not nihilistic at all, in fact is very true. Volunteer here also, and I've seen first hand how difficult it is to get new people in. While volunteerism in the fire service is certainly a dying breed, even paid departments have a hard time with retention. Unfortunately it's hard to find people nowadays who are willing to give up their time to their community. Not like it was 30 some odd years ago.

[@mansagarus9226]

@@robertmahoney5523 That isn't specific to fire fighting. This is a global phenomenon; people are looking for things that put food on their tables long enough to eat it.

[@Aryan_homophobe]

They are still getting paid right? Because if they are not this is a very convenient way for Government to wiggle out of responsibilities riding on the backs of the good people.

[@cadecompton7713]

Imagine being a volunteer department that can afford a recruitment video

[@captivatecinema]

11 of the 12 municipalities that required volunteers opted in to finance this project. Our team discounted costs considerably for the opportunity to participate and spread the message.

[@vaquiz804]

Corny 😂

[@zfjames]

Says the guy with video game edits on his profile. Why don't you positively contribute to your community?