NVIDIA's RTX 4080 Problem: They're Not Selling & MSRP Doesn't Exist

[@GamersNexus]

The other issue is that MSRP cards don't exist -- partners launched some, then stopped stocking them in favor of more expensive cards (see: repeat of 2020, discussed in the video!) Watch our tour of EVGA's GPU lab as it nears end of life: kzbin.info/www/bejne/maOWnaaLbJZrgsk Grab a GN 3D 'Debug' Coaster pack! This unique, high-quality pack of computer part-themed, soft rubber coasters makes for an excellent gift for a friend or just for yourself: store.gamersnexus.net/products/gn-drink-debug-coaster-pack-4-custom-3d-coasters-100x100mm-4x4 - it helps fund our reporting and trips in the process! Help fund our reporting, including our field reporting, by becoming a Patron to support us: www.patreon.com/gamersnexus

[@RashakantBhattachana]

u liar! u no Thaiwan! this no fair four audience!

[@GeekNerdNoir]

I’m constantly trying to buy a 4080 FE at BB and they are constantly sold out on the website. I’m part of a discord store inventory checking server and I’m not finding any.

[@jallexon2]

@@GeekNerdNoir I hear ya, do you have a microcenter nearby? Bestbuy is not really a PC store. Retail electronics among other stuff store yes. I used PC part picker and their links to the stores that had the GPU I was looking for. Have you tried that?

[@gregorythompson5508]

> The other issue is that MSRP cards don't exist -- partners launched some, then stopped stocking them in favor of more expensive cards Common tactic to use across multiple industries when manufactures want to boost margins on a hot selling product. How many $35,000 Model 3s did Tesla actually actually deliver, or $40,000 ford lightnings?

[@lordsqueak]

Adding to that , inflation and generally increased costs of living, and people have less money to spend on upgrades.

[@davidkearns6318]

Nvidia is trying to fix the scalping problem by scalping the cards themselves.

[@jerryt87]

Lol. Yep. Cut out the middle man. Give you the f**king themselves.

[@TheTatekei]

Congratulations. You played yourself (NVidia)

[@gsmithstudio1]

eliminate the middle man.

[@Kemandime]

Except it just made scalper prices*even higher*. I got a strix 4090 for retail ($2700 CAD) but I was curious to see scalper pricing ln ebay. And SOLD listings were selling for $4500 CAD!!! Insanity.

[@omgabaddon]

They already fixed it on COVID day 1

[@Jupuu]

RTX 4080 costs 1599€ in Finland, 4090 is mindblowing 2500€. Who is gonna buy that? They are all stocked.

[@fdjw88]

What's the monthly income of an average Finnish?

[@gelandemann5942]

@@fdjw88 3681 EUR/month

[@gelandemann5942]

In Sweden about 4200 EUR/month or 4450 dollars/month, But, that is before taxes. After taxes we are left with about 3200 dollars. About same in Finland. In Denmark it's higher. In Norway it's probably double. So to buy a 4090 you need to invest about 75% of your monthly net salary!

[@Jupuu]

@@gelandemann5942 Yeah that sounds about right.

[@mouzz]

@@gelandemann5942 come to portugal where is 3 months salary

[@Surannhealz]

When EVERYTHING costs 50-100% more in my life, a ultra high cost video card is absolutely last on my priorities.

[@Heliosvector]

Nvidia needs to also realize the mental limits that consumers have when it comes to cost tolerance. Even if they are one of the fortunate ones to get a raise keeping up with inflation, they are not willing to pay msrp pre covid plus inflation as it makes you “feel” cheated. Like I can afford a 5 dollar can of Coke, but if they did cost that much, I wouldn’t drink Coke.

[@cactuslietuva]

Im just keeping my gtx 1080ti for basically forever at this point. I was hoping to upgrade some time in the future, but with everything happening now in Europe there is no point wasting money on a luxury item.

[@beaverman285]

@@cactuslietuva I'm in the same boat with my EVGA 1080ti

[@Unethical.FandubsGames]

@@NoName-lq6vw "The Russia/Ukraine war was in talks to end last I heard" Then you heard wrong. Russia refuses to back down. Ukraine wont accept Russia's bullshit terms. (Which basically is just: surrender) There's no negotiation. Just Russia saying that they're negotiating. It's not a negotiation. Also it's not the only thing. The Energy crisis is still a thing. Cost of living crisis doesn't go away.

[@cactuslietuva]

@@NoName-lq6vw huge inflation. in my country food prices went 30%+ per year. Energy prices are 2-3x what i paid last year.

[@jeredjamesaz]

So I can buy a PS5 for myself, my brother, and my friend for the same price as ONE RTX 4080. NVIDIA is out of their damn minds.

[@cmdrfunk]

Meanwhile Best Buy tells me none are available within 250 miles while people act like the card isn't selling.

[@drumyogi9281]

@@cmdrfunk Maybe it's an artificially limited supply to keep prices up.

[@s.muller8688]

No the majority of consumers are...They keep the price high. No rocket science here.

[@TheGintama86]

​​@@cmdrfunkuse ps direct

[@Leo-zy4fy]

I literally bought XSX, PS5 and PSVR2 for the price RTX 4080 are being sold in my country.

[@almeisam]

They've priced themselves out of the marked.

[@mpeugeot]

Just like American women in the dating market... That's a them problem.

[@ag8912]

@@mpeugeot please don't insult the 4080s like that

[@THEpicND]

Thank god

[@Drip7914]

@@mpeugeot I switched to asians and never looked back.

[@alexworm1707]

We need to force a major market shakeup. These prices are ludicrous.

[@Sahtoovi]

Massively raising prices when people have much less money to spend generally isn't a very good idea if you want to actually sell your products

[@Ravix0fFourHorn]

That may be true but still up until recently those overpriced products sold out.

[@Sahtoovi]

@@Ravix0fFourHorn Yes, because there was actually demand for them and they had more value than the 40-series does now. People don't have the money now and most people who care about performance already have relatively new graphics cards.

[@mr.rainc0at614]

Especially if people consider your product a luxury, not a necessity.

[@billyhatcher643]

these companies have gone downhill since 2020

[@terrymike7053]

If there is less demand, it makes more sense what they are doing. Less sales, but higher margins. I know customers will always say lower prices make the most sense, because that obviously benefits them. But if there is less demand, and you ship a whole bunch at a lower price, you are just going to make less money. Less people buying means more will sit on shelves no matter what, so might as well price it higher so the select few that will always buy will result in you making more profit.

[@Tomcat115]

I miss it when flagship GPUs topped out around $500-600, anything higher was considered super high-end like the Titan series or was a dual GPU card.

[@marmite2956]

they got rid of multi gpu support cuz it was killing their business, why would anyone get a high end gpu like a 4090 if 2 3060tis would be better and half the price.

[@nihren2406]

@@marmite2956 When they said dual GPU's they weren't talking about SLI/Crossfire. They were talking about GPU's that literally have two chips in them, a dual GPU. It used to be the big way to boost the cards performance and make it the top tier card to buy.

[@michaellvoltare]

@@nihren2406 Huh. Today I learned.

[@sammiller6631]

@@marmite2956 they got rid of multi gpu support because the cards were getting too complex which had to be supported by the games, not just the card. Think your idea through. If they could get 2 3060s, then 2 4090s would be much faster.

[@DeadNoob451]

@@marmite2956 To be fair, i remember from the SLI days that having 2 GPUs nearly never meant 2x the performance. Games had to be optimized and the vast majority were not optimized since only a tiny amount of people actually ran SLI rigs (because of this problem)

[@RobertNES816]

So basically Nvidia fixed the scalping problem by becoming the problem 🙄

[@fattestallenalive7148]

jensen leatherman: i AM the scalper!

[@sadmarinersfan8935]

So messed up

[@RobertNES816]

@@sadmarinersfan8935 Big companies like Nvidia that are basically toxic to an industry should just go out of business.

[@jacobnebel7282]

"Scalping" is what the economically illiterate call the obvious outcome of the market price of a good or service exceeding the sale price. The 4080 is a case of the opposite, where a good or service is not purchased en masse because the sale price exceeds the market price.

[@kalashniconb6459]

@@jacobnebel7282 congratulations on passing freshmen economics! 😂😂

[@greatestcait]

I remember when the Titan being a $1000 card was mind blowing.

[@glenyoung1809]

Got one in 2013, I’m still using it! as I don’t do AAA gaming much but do more number crunching like video transcoding. Affordability has fallen off the cliff when a mid range card is $700USD, I bought my Titan at $1000 CDN when US-Canada exchange was almost 1:1. The 4090s now go for $2300-$2700 CDN!, you could get a very good laptop for the price of the card alone. I’m off the NV GPU bandwagon now, I’ll risk buying used in the aftermarket, they’ve priced themselves not only into the stratosphere but all the way into low earth orbit and they don’t show any signs of stopping. So is the 5090 series or 6090 series going to be $3-$4K?

[@issahumps]

Lol “who would ever spend that much” people said 😂

[@michaelscott-joynt3215]

Titan FE: $1200 MSRP (2016-2017), about $1500 today. People also look back at the 1080 as a $500 golden egg. Er, no, FE was 700 (850 today). It's bizarre to me how people are acting like the 10 series was a golden age, and Nvidia only just lost their minds. At least on the high-end, this act of "anything will sell" is nothing new. As with Intel, finally a Team Red is exposing the top industry greed machine, and people's hypnosis is wearing off. Of course the past 3 years of the apocalypse isn't helping people get in the mood to spend $1000+ on a GPU like people were in the happy days, but I digress.

[@WilliamStewart1]

I remember when a 50k pickup truck was insane, $1 a liter fuel was absurd, a $500k townhouse was unhurd of, $100k for a corvette was unimaginable etc etc. Now I go to the grocery store and spend $12 for a head of lettuce, $15 for a small pack of strawberries, put $2.50 diesel in my truck which to replace at current prices is $140k, (got it for 84k a few years ago), etc etc. At this point all I can do is drown my sorrows with my $15 mickie and stare at my rolling block rifle from the 1800's which is now making me a criminal. Life's great 🙃

[@cl4ster17]

@@michaelscott-joynt3215 1080Ti replaced it at $700, pushing the 1080 down to $500.

[@zander_416_toronto]

its 100 dollars less here in Canada than the 4090, so 1800$ cad after tax, and the 4090 is 2100+ cad after tax, its actually insane. you can buy a whole beast of a computer for the price of 1 videocard, what a world.

[@GamersNexus]

Wow! $100 difference is extremely bad value.

[@JE-zl6uy]

It's the same issue AMD is going to have with the 7900XT. While I may want the 7900XTX, if I'm in for $899... another $100 isn't anything. Same with someone willing to buy a $1600 card. If They are in for $1200, why not just spend the extra $400 for the $1600.

[@Shadow-dy7oh]

@Thomas B those people must be high

[@kubasniak]

Misleading info... 4080 FE from best buy is 1699$ and 1920$ after taxes. 4090 FE is 2099$ and ~2350$ after taxes. Difference is 400$ in Canada. I don't consider any 4080 AIB because then yes, it can be as close as 100$ difference to 4090 FE but 300-400$ to 4090 AIB and whoever is buying 4080 AIB is an absolute moron.

[@darkmatter7442]

@Thomas B I’ve built a new itx living room pc with x58003d with a used strix 6900xt for everything together 1,5k I just reused a PSU and a ssd. I’m seriously not willing to pay so much for just a graphics card.

[@denn15m8]

This is probably one of the reasons EVGA got angry with NVIDIA, hopefully once their NDA expires we will hear about it. EVGA sounded angry because they didn't want to get stuck holding the bag like they have in the past because NVIDIA was charging so much for the silicon and setting prices too high. Because they could see, like in the past they wouldn't sell because the GPU market had already slowed, it's happened before and it's just common sense that level of sale wasn't sustainable.

[@abram730]

After looking at the FE cooler, the writing was on the wall. Impossible to match at their OEM chip pricing.

[@fynkozari9271]

My question is, where did the money go? Its clearly not into researching GPU technology. Look at the big fat fugly GPUs. Like those brick boomer phones from the 1980s.

[@jessehouse5466]

@@fynkozari9271 were at a point where more powerful tech is going to get bigger unfortunately

[@rsmith8113]

@@jessehouse5466 haha no NO, it is smaller but the cooling method is so shit that they have to make it gigantic. No other tech gets bigger other than GPU’s lol Everything is getting smaller and thinner except GPU coolers/consoles. The chip itself is not bigger. They need a new cooling tech, it’s not the 80’s nor american tech it CAN and SHOULD get smaller

[@jessehouse5466]

@@rsmith8113 my guy phones got smaller until they became mobile computers in your pocket, the Xbox series x and ps5 are immensely bigger than the Xbox one and PS4 even if you strip thee entire cooler of on of those cards the board will be about the height of a ps5 standing that's bigger than anything else we've had before, it's not just the cooling I'm sure it's play a factor too how compact you can make things sure but also the ever increasing amount of tech that is being put out on these boards. Unless rt cores and other types of necassery cores can start being reduced in size and meet the same or stronger performance we won't really be able to go smaller only bigger if we want more power

[@ThePunisher98]

Thank you for keeping companies in check, or at least trying to, this is a clear example on how to actually use a platform for good. After watching GN for a few years I actually do believe they advocate for consumers. Thank you for the hard work and happy holidays from Romania!

[@aw1lt]

@vor946 and yet you havent donated shit.

[@Mystic-Voyager]

@v o r it seems to be more like about $15 USD

[@Fireballun]

@v o r bro why lie like that

[@blitzblade8870]

This mf paid to comment 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

[@MoneyMaking861]

@v o r How much did u donate 0?

[@pdub420]

It's good to see people not wasting their money on these overpriced cards.

[@Sparstespark]

I wanna buy a 4080 but i'm waiting for the mrsp to go down

[@brownjonny2230]

@@Sparstespark bro MSRP won't change. If anything scalpers will have to sell 4080 they already bought at a loss, or Nvidia will launch a proper 4080(4080ti?) not a gimped out 4080(4070) we're seeing now without bringing down msrp.

[@petereinhardt]

I’ll buy it when it’s under 1k

[@toututu2993]

Overpriced trash. Nvidia doesn't want money anymore, they want to ruin humanity after they serve them well like good to evil

[@pdub420]

LMAO My brother bought a 4080 for $1300 the day after I comment this. What a dumbass. He's the fucking problem. He wanted better graphics and now he's in there playing Quake live with all the graphics down. I hope the price goes down to under $1000 US next January.

[@mikemorrison7774]

Lets face reality. The Bots, Scalpers, and inability to meet demand have created this monster. Nvidia has moved high End GPUs from a Consumer Tech item, to a niche botique item.

[@rothauspils123]

It looks to me like they have plenty of ability to meet demand and they could easily do something against bots (and therefore scalpers) if they wanted to. Truth is, NVIDIA has long become this anti-consumer monster and "crypto" and "shortages" has just been an excuse for their greed.

[@krack-a-lacker]

and a lot of these techbros will defend the new high end GPU prices since they can afford it like chump change and not GAF. we'll soon go back to the old days of only dreaming to build a new rig with the new tech.

[@OutOfNameIdeas2]

Nvidia created it. They ruined the market. I'm surprised they haven't been sued for market manipulation since it's even been proved they manipulate the market from leaked emails.

[@nickmccabe1910]

@@krack-a-lacker sounds like cope😭

[@joefish6091]

The prime market for highend is young free single dudes with massive disposable incomes, these people either married and/or don't have good jobs anymore.

[@snowhawk4049]

AMD will have a similar problem with the 7900XT, barely anyone will buy that card when you can get a much better XTX for just $100 more.

[@K0vasz]

the question is, whether you can actually get the 7900XTX, as I've heard from 4 7900 cards only 1 is an XTX in shops' inventory

[@mr.rainc0at614]

Not a problem if its intended.

[@levoGAMES]

The problem's in actually finding a 7900 XTX. I checked in several times a day for a week after launch and couldn't find a single one.

[@tormarod]

Well that's exactly what they want... Same with 4080. Just offer a terrible value so people get driven to the higher prices top of the line card. And it's working because the 4090 and the 7900 xtx are sold out...

[@Luemm3l]

@@tormarod what tomarod said and what steve explained as a decoy product, down to a T.

[@TikkaQrow]

Still glad i got a 3080 for msrp last year. I feel like i'm going to have this card for some years

[@datmanbrooksiehd875]

I can get a 3080 at my local microcenter for $779 today. Going for almost 1k on Amazon. I’m torn between waiting for price drop of 40 series or getting the 308

[@marinated5425]

@@datmanbrooksiehd875 plenty of 2nd hand 3080s with warranty everywhere

[@BigSteelThrill]

love my 3090 K|NGP|N

[@archersden]

I got a 3080. Don't fix I'll need to replace it for years.

[@enya64]

Though I got a 4090 at launch I picked up a 3070ti on ebay yesterday for $455. I'm rebuilding my garage build and shipping my current 1080ti/I7 6700 to a friend who always wanted a gaming pc his whole life but never had the cash.

[@epic908]

I think honestly most people I know bought a 30series card super late (due to GPU shortages). Who in their right mind during this period of financial uncertainty, would buy another even more overpriced GPU 6 months after they already bought one. Anyone with a 30series GPU, has a strong GPU which will run the latest AAA games with little to no issue, It's simply not worth it to the consumer. Anyway, I'll stop my rambling. As aways thanks GN for covering topics like this.

[@GamersNexus]

Excellent point there as well! Lots of people just got their cards within the last year or so -- no point to refresh unless it's a massive step up.

[@SikSlayer]

@@GamersNexus this is why I decided from the start to get a 4090... This spring. I figured competition from AMD and the high price would make availability by then easy... at MSRP. But it doesn't seem to be going that way. We shall see. I built a 12700K machine in March, I'm still on a 2070 Super that I got in March 2020, thinking it'd hold me over till the 3080 that I could never get a hold of.

[@Shadow-dy7oh]

Meanwhile, the used the 1080 i have is still chugging along, but it is showing its age with some games

[@LKonstantina915]

or just dont fall to overconsumerism and buy a new card every generation. Even if they bought 30series on release, why should they jump to the next gen ?

[@killerboybe1515]

@@GamersNexus isnt this the entire point tho of them selling of 30series off first? so long thats in stock why would they drop 40series prices

[@axiom1650]

As a company that works a lot with NVidia on the enterprise side of things I can attest that EVGA's choice makes a lot of sense to many close partners of NVidia.

[@NoNameForNone]

I'm sad the acquired mellanox since it probably means they kill every way support for consumers looking at how nvidia operates now.

[@Aereto]

@@NoNameForNone It's just better to buy AMD GPUs, especially if anyone wants to leave Windows for Linux distros. Not like you can use Nvidia CUDA on software that run on Linux.

[@jasonk4099]

@Aereto CUDA works on Linux. Most engineers I know are locked into CUDA because AMD hasn't released a competitive API for small-scale ML

[@FirestormX9]

Nvidia *_wants_* all board partners to pull away from Nvidia. They want to become the exclusive seller of their chips and cards and surely enough they will reach that goal. They're just live testing the market tenacity right now.

[@TheGerudan]

It would also explain why they locked the voltage on the cards this generation. It makes those big upper-class cards like a Strix or a Surpreme etc. pretty much pointless since they won't really perform much better than any normal card.

[@ambush1242]

Feel bad for partners who are going to eat the NRE costs to develop coolers for an overpriced card. These things are going to take a massive loss when they have to offload them. Good on EVGA for seeing the writing on the wall.

[@GamersNexus]

Well stated. The R&D and warehousing costs are going to eat margin alive for the 4080.

[@CosmicElegy]

@@GamersNexus furthermore, evga leaving this show only solidifies my loyalty.

[@adama7752]

EVGA could just skip a few generations, then get back end after the pending bankruptcies.

[@jallexon2]

@@GamersNexus Any thoughts on if 3rd party board partners will break up with Nvidia over this or use there current position to demand a change in the nature of their relationship with Nvidia and by extension AMD and Intel?

[@cat-.-]

@@adama7752 Nvidia will not work with evga out of spite. Can only hope AMD works with them on RDNA3 or later cards

[@GARBO96]

So what I'm hearing is they got super greedy as opposed to a little bit greedy

[@Lion-hj7ch]

Don't know... 4090 is hard to resist

[@GARBO96]

@@Lion-hj7ch did you skip the part of the video where he goes into detail about how many are in stock this year compared to last generation at the same time

[@weskirkland5850]

They're a corporation. it's what they do.

[@laszlodajka5946]

​@@weskirkland5850 they have 'overachieved' this time

[@Tugela60]

What I am hearing is that poor people feel entitled and think manufacturers are charities.

[@Spideryote]

You know I personally would love to buy a 4080 At $600

[@TheHighborn]

I kinda swore i won't buy nvidia cards as long as they're this big of a piece of sheet about things, but at 600, i would 100% buy a 4080 lmfao

[@vaughn1804]

@@TheHighborn 💯

[@joesterling4299]

I'd even go $800, tbh.

[@JE-zl6uy]

@@TheHighborn $600 is basically the max I'll spend on a PC Component. I even hemmed and hawed at purchasing my 6750XT @ $579... But tbh, I'm enjoying the card thus far.

[@Batman-bh6vw]

This is the time of year for wishing...

[@joaopedrogod]

Here in Brazil the 4080 breaks the insane 10000 reais mark or almost 1900$ after conversion. For comparison only 1% of workers can earn more than that in a month.

[@fParad0x_]

Sad reality 🥺

[@Kompost]

The tax rates on imported electronics are absolutely insane in Brazil.

[@marv6424]

@@Kompost In EU prices for the 4090 range from 2000-2600€, its crazy.

[@Kompost]

@@marv6424 I know, the prices here are listed after tax though.

[@joaopedrogod]

@@marv6424 Some 4090 (like the ASUS Strix) in Brazil breaks the 20000 reais marks, thats 3600 euros... The cheapest ones its about 15k reais or 2700 euro. Huge import tax plus high MRSP and a devalued currency :(

[@paulschaaf8880]

The 4080 is exactly what I would buy if it was half it's current price. No way am I paying $1200 for it. The 4090 is a comparatively much better deal. I don't expect them to cut the price in half but I have no interest in it unless the price drops by at least $400.

[@johngalactus4014]

$1200 MSRP. Yes, MSRP. For an xx80 GPU. Before the official pricing, I was like "Nah... Nvidia would never price xx80 GPU above $999". I thought the 4080 12G would prove my point, but that turned out to be a 4070 Ti. Bummer. The more expensive 4090 has a better value.

[@Unethical.FandubsGames]

Has no value whatsoever, honestly.

[@maaax1173]

It turned out they named it a 4070 Ti, with it's core count compared to the 4090 it's barely a 4060 Ti

[@thatspsychotic]

Man you guys are such an important stabilizing force in the PC hardware space. Mega kudos to your hard work, we appreciate you!

[@pandemicneetbux2110]

Absolutely, GN is the golden standard for scientific accuracy, objective factuality, and overall highest calibre tech journalism. It's really absurd how much scams and bull&%$# these companies think they can get away with on a routine basis, then I see how many people sadly didn't see reviews and bought it anyway. Then they keep scamming next time because they think no one will notice. Dell's Aurora crap is a perfect example, I have never seen a more outrageous ripoff than that thing and you have guys all over youtube recommending them "how much of a great 'alienware' gaming PC this is!" And it's like, you're literally paying more for less. I think some people just can't help it. If they're not getting conned into NFTs they'll be losing their money at a used car lot or a casino or some lying political campaign or a multilevel marketing scam or some cult. Those people are beyond saving. For everyone else, there's GN.

[@IscAst4]

Zzz

[@somebody6433]

Watching Steve throw a 4080 in the garbage warmed my heart and nourished my soul.

[@ravell2854]

Not me, cause the card is great, the price is terrible... the card doesnt deserve to be trashed, a 6500xt or a 1030gt are trash cards...a 4080? not at all

[@clutch7366]

@@ravell2854 That’s nvidia’s fault. They’re shooting themselves in the foot.

[@ravell2854]

@@clutch7366 still the card is not to blame, its a great card, just bad pricing. Imagine if you get a 4080 for free.... will you throw it at the trash can? Imagine the same if they gift you a 2060? will you?... now imagine the same if you are gifted a 1030gt.... thats my point. His demonstration with the trash can was out of context... 4080 is not a trash card. the pricing is

[@vidiveniviciDCLXVI]

It's scummy, people needs those and it just makes him look like an elitist asshole.

[@dawienel1142]

@@ravell2854 You are the one taking this out of context, the price and the card together is what makes it trash. At that price it shouldn't exist as in its DOA, so the trash metaphor makes sense, its messaging to Nvidia to say that they should trash the card or drastically lower the price. It shouldn't be taken literally, in a vacuum and/or be compared to actual trash. We have to be very strict and merciless against the likes of Nvidia, Apple, Intel and to a lesser degree AMD as inthusiasts and the tech press. So Give me a clearer and better message that we can give to Nvidia w.r.t their 4080 launch and pricing?

[@Drn10n]

It's almost as if people can't even afford a 1300$ card and all the crazies who bought 3000 series cards at an insane markup were the entire market target who could afford it and are no longer in the market for new cards

[@BlackDonMetallo]

Those (myself included) were the people who skipped the 2000series because it was just god awful. 1080ti has had enough overclock headroom to be on par with a non oc 2080ti.

[@samgoff5289]

@@BlackDonMetallo that is bs

[@Trisoz]

Idk people with that money would just upgrade again to the 4000 series no problem

[@mattvmani]

As someone that bought a 3000 series GPU, I was fortunate among many that once the pricing of the 4080 came out everyone bought up the 3000 series as the better deal and sold my $730 3080 for $600. Then put that towards the 4080.

[@mechanicalmonk2020]

@@Trisoz I bought a 3080 (MSRP tho). I have the money to buy a 4080/4090 but no interest in doing so.

[@theftking]

22:48 Nvidia doesn't care about people complaining as long as they're selling their cards. Thankfully that's not happening with the 4080.

[@MrAntonow225]

Here in Poland the 7900 XTX (reference model) costs around $1350 retail (if you can find it), the 4080 costs $1450 and the cheapest 4090 costs $2250. Previous gen Nvidia cards aren't much cheaper than the 4080. Thus the argument "when you spend this much why not just get a 4090" doesn't work here when there is a price difference of $800 between them. And it doesn't really appear the prices are going to change any time soon.

[@marcmacias2022]

Same in Spain. I was waitting for a 3080 since last year, waitting to see them cheaper when the series 4000 came out. Actually, high end series 3000 are more expensive than the same high end series 4000. Theres no sense, so I bought a 4080 FE the last week.

[@xalzor740]

@@marcmacias2022 You could have just bought a used 3080 for 500-600$ with warranty

[@mikolajr4700]

Remember that prices in US are "before the tax" and prices in Poland are "after the tax". So if you calculate it (msrp+9%)+23% it almost what you written. But I do agree, ~$2200 is unacceptable for "gaming" GPU. I would even say that ~$1000 after tax is max reasonable(a stretch, I know, but shortage made it mark) price. At least at that price I would consider 4080 / 7900 XTX a good product.

[@TheEchelon]

@@xalzor740 Hindsight is always 20/20.

[@CommandoPootis]

@@xalzor740 it's baffling how allergic people seem to be to the idea of buying used GPUs. I feel like the stigma with mined cards caused a lot of people to be needlessly cautious, when hardware like this will still serve you for many many years even when used. I bought a used 1080ti like 4 years ago right when the first mining boom caused GPU prices to skyrocket and it's been serving me perfectly to this day.

[@GunmanInc]

As someone who is wanting to update my 2080 card, I am completely ok with just waiting for now. I appreciate GN doing all this work to discuss the cost to performance ratio. Nvidia needs to understand that customers just aren't going to pay whatever they decide is a "fair" price. I am glad people are not buying the 4080 cards as the only way to make Nvidia listen is by making their bottom line hurt.

[@enlargedquack]

I’m glad I bought my 3090ti when I did, got it for a good price compared to how it was before and especially compared to the price of cards rn

[@EbonySeraphim]

I'm stuck on a 2070Super with a 4K monitor because I do enough productivity (video editing / encoding) stuff that nVidia matters. If AV1 is competitive and becomes standard across AMD and nVidia that's a good step for competition, but to be 4k gaming confident after being behind with the 2070S as long as I have been, 4090 is where I'm wanting to land at MSRP. Everything else looks like a joke. How are 3080/3080Ti still going for $1k+? Right now that's where the "fuck you" pricing is taking place against most gamers. Those cards should be $600/$700 or less by now.

[@enlargedquack]

@@EbonySeraphim I went from a gtx 1050 to a 3090, really was a worthy upgrade for me. I don’t think I’ll ever need to upgrade till maybe the 50 or 60 series cards- assuming of course Nvidia learns from this major fuck up that was the release of the 40 series.

[@ThisisCitrus]

Just get a 4090, they're insane.

[@bringbackdislikebutton6452]

I just picked up a waterblocked 6900xt for $550 to upgrade my gpu. Idgaf about ray tracing and DLSS isn't worth the visual trade off to me (at least in the one game I tried both rt and dlss, Control, w/ a 2080 Ti) so there is the used route if you aren'tdead set on RT. Imo RT is a couple of more generations out from being practical (native rendering only)

[@brycestoll]

I typically spend around 300 dollars on a new graphics card every few years. Part of the problem is not everyone has money for these parts and especially when the performance has been good for years. I just upgraded from my old rx570 to an rx 6650xt. I just can't justify buying higher end cards for the prices they want

[@Dennzer1]

👍

[@sasrebel]

Spot on. I'm in the mind set.

[@Johan-rm6ec]

There are a lot of games wich you can play on these cards.

[@vkobevk]

@@Johan-rm6ec even 200$ is enough 😂 300$ it is rtx 3050

[@sketchy0078]

My last card was £320 AMD 5700xt. It’s still runs most games at 1440p and really shows up the current market.

[@WCGwkf]

the entire consumer marketplace needs to come off the 2020 pricing schedule too. there's really people out there asking double of what their old cards are worth today because they still think it's going to sell for that

[@notexactlyrocketscience]

€ 300 for my 1070 plz :)

[@lastfirst5863]

It works to your advantage if you want to sell a card, if you set the price honestly you’ll look like a bargain just for being fair.

[@flubFTW]

Love how Steve just casually took the GPU out of the trash can.

[@vincentvega3093]

Just to dump it again. Thanks, Steve!

[@deadlock_]

@@vincentvega3093 Back to you Steve!

[@socialenigma4476]

If he doesn't want it, I'd gladly take it off his hands.

[@finestPlugins]

Given that the FE has been constantly available here in Germany from day one, yeah, it's not selling. The 4090 FE on the other hand...

[@kingplunger1]

yeah, when the fe is avaliable since day 1 you know your product won't sell ^^

[@HackedGlitch265]

Same boat here in france. I was rooting for AMD with the xtx, but given the performance is so much lower than the 4090, I figure if I plan on building a pc, I may as well say fuck it and get the 4090. Not that I'll realistically be building my pc any time in the near future. I'd rather buy an apartment/house first, BUT given the financial situation the world is in right now, housing is actually a very risky decision right now outside of already having the spare cash for it. Building my dream PC of 5k+ is just a pipedream that I should sooner accept I'll never get around to doing (outside of PC sim 2 LOL)

[@finestPlugins]

I just talked to a sales person at the store here in Germany where Nvidia drops. Apparently there were no 4090 drops after the initial launch.

[@kingplunger1]

@@finestPlugins makes sense that thats the reason, given how partner models actually came down in price a little. so while they do sell, they don't sell like hotcakes

[@MaterLacrymarum]

We simply need more people to WAIT. Don't go rushing out to overpay. Sit it out for three months and then enjoy the spoils. As soon as a new card releases we have people who simply must have it NOW - and it helps keep prices high.

[@steveg1054]

i bought a ps5 this month with the intent to not upgrade my pc this/next year.

[@winonesoon9771]

People can just buy 3080ti or hell I've seen 6800xt going for like 450 lol....

[@tilmanrotationalinvariant2257]

You can't tell others what to do.

[@MrDernagon]

PC enthusiast are a drop in the bucket. This demand crash is because crypto mining isn't viable anymore and the crypto market is collapsing.

[@Haarba1]

doesnt work, majority of people dont understand this concept of rational consumerism... or however we can call it.

[@myanrueller91]

I’ve been a 70 line user since the 970, as it has always fit the right balance of price to performance for me within my budget. The XX70 was supposed to be the affordable midrange sitting around the price of a console, but based on this trend, the 4070 will likely launch at 700 USD, which is unreasonable and prices me out of the 70 line I’ve been using for almost a decade.

[@breakingyourlegs]

Looks like you were correct. That's unfortunate for us consumers...

[@robertguinn1272]

Thank you. The 4080 not being available at MSRP is a big reason why I got the 7900xtx

[@TheScalysnake]

Know it has been said but great move from EVGA to have left this mess behind.If this keeps up I think others should do the same.

[@JustFun598]

Agree, but the others wont follow, simply because other companies are as greedy as nVidia

[@PSYCHOV3N0M]

Bad idea if everyone left. We don't need Nvidia to have even more control.

[@theskywalker8416]

i mean why would they ? They making money, even the price is stupid they still sell and make profit. Business dont care about gamers ,just money. Thats how it work

[@sammiller6631]

@@PSYCHOV3N0M Nvidia would have even _less_ control.

[@triparadox.c]

@@PSYCHOV3N0M If everyone leaves pretty quick, NVidia would have less control since it doesn't have sufficient production capacity. This means, by volume alone, AMD probably can defeat NVidia.

[@ScoutsMadesi]

I'm glad a lot of people are actually taking a stand and showing that enough is enough and that Nvidia can't get away with practices like this by not buying them. Gamers rise up!

[@rs199208]

too late...

[@MysterioTGN]

Nvidia literally wins either way, board partners are probably the only ones feeling anyone's "gamer rage" at this point. I bet Nvidia is so sad the 4090 is selling better than it probably would have had the 4080 not been created for the sole purpose of upselling to it.

[@niklasfritzell6465]

Take a stand and buy the 4090 lol

[@ZeroKOR1]

@@MysterioTGN It kind of not really even the board partners, unless they are sitting on a bunch in a warehouse. Stores have to purchase the inventory from distributors so really the only ones getting fucked that we know about is the stores who have a ton of product tied up sitting on shelves.

[@astarothmarduk3720]

@@ZeroKOR1 The stores know about the price hike beforehand. If sales people believe that price does not matter, they are mistaken.

[@DeckDogs4Life]

With how Nvidia has been recently, I honestly feel bad for the board partners having to deal with them. EVGA made the right decision in regards to Nvidia. Definitely agree with waiting on buying a card if you're going cheaper than 4090. If Nvidia drops the price of the 4080, you can get a cheaper 4080. If they don't, you can wait for the 7900XTX to come back in stock.

[@fragelicious]

Amd will be announcing new 3D CPUs with 144mb cache that should be seriously fast in a couple days.

[@1222commander]

It cannot be overstated just how much GPU mining has damaged the price of GPUs. Gamers/Workstation users are going to feel this for years to come

[@arenzricodexd4409]

Cards like 4090 exist because those workstation users did not want to spend thousand on true pro cards. So top gaming cards that should sell $700+ end up being $1500+.

[@SpikedBoost63]

Mining is dead now

[@IslamGhonaym]

It is not that bad. It is not what you think is happening. These days a GTX 1060 can run millions of games and that is 6 years old card. Going back to that period of launching the GTX 1060 the equivalent 6 years old card was the GTX 560. The GTX 560 Sucks at that time. What I am trying to say is that we don't need hundred of frames to play games decently. These days we have 2 amazing technologies (FSR/DLSS + VRR). VRR was a revolution for gaming. I could play games at 48 FPS having better experience than what I used to have with 90-100 FPS. back in the days we were craving for quality games. These days a 6 years old mid range GPU can show off great details and run everything. We shouldn't be upset because despite hardware these days are very expensive we don't need them and if the one got for himself a 4090 he may never need to upgrade his graphics for the rest of his life 😅. Things are still fine dude 🙂

[@fr3gl3ss54]

@@IslamGhonaym If you accept the prices now then you send them a signal that it is ok to keep pushing prices up. And then you are left with buying a gtx 1060 lvl card for 600USD. Saying that a old card is still good is a good reason not to upgrade, im still using a 1070, but its a terrible reason to accept the current prices.

[@wicksleysnipes1476]

@@arenzricodexd4409 I'm one of those. Very good point. Writing off those GPU's yearly. Ha.

[@MrAncop]

the RTX 4090 is selling around 2000€ here on Spain, and the 4080 around 1500€ its honestly outrageous

[@plushquasar653]

Don’t forget about VAT.

[@pauloa.7609]

The 4090 its even more expensive in Portugal...

[@xXxBo5sANaCxXx]

4090 close to 2500€ - 3000€ in Bosnia

[@Donbros]

I saw 4090 for 2050 for some time which is still mad. I would maybe buy for 1800-1900 which is still a bit overpriced

[@cutez0r]

In Israel the RTX 4090 is 2600€ and the RTX 4080 is 2100€.

[@yousuff1]

This is exactly what Nvidia wanted, now loads of people are buying overpriced 3080s which should be a lot cheaper considering how long they have been out for. Once that stock dries up they will drop the price of the 4080.

[@Jerry-jo6dn]

They’ll release a Rtx 4080 super with HDMI 2.1 guarantee it.

[@hassosigbjoernson5738]

You can get RTX 3080 for 500 - 600 bucks. Not a bad deal I think!

[@scrubscrub4492]

@@hassosigbjoernson5738 That is a bad deal. A similarly powerful Radeon is about ~$350 new.

[@013nil]

@@scrubscrub4492 which

[@scrubscrub4492]

@@013nil Okay scratch that, I was confused with the 3070, but a 6800xt basically matches the performance of a 3080 for over $300 less for their Amazon prices.

[@nevermindthebull0cks]

I simply thought the power supply requirements were stupid. I do have a 2080 non special card, seems decent for everything I do at the moment. I would like a 30 series, but not for any real reason other than want.

[@MrSjanten007]

Same. Have a 2080 and it runs my games without problems, so no need to change. But if I had casual money laying around, I would have upgraded

[@organicwest]

Game graphics haven't increased since the 2080 so what is the point of spending so much money for so little extra eye candy

[@coolieee]

@@organicwest its only little eye candy when you dont have it, trust me when i say the fps & graphic difference jumping from my 2080 to strix 3080 is night & day running every game i play at max settings and still getting over 70-100 fps even on games like cyberpunk

[@ImDembe]

​@@organicwest It depends on what games and resolution, the 4080 is twice the preformance compared to 2080ti in most games 1440p or higher so it leaves the 2080 in the dust. People don't care about eyecandy, they want a lagfree and smooth running game and that's what it will give you.

[@organicwest]

@@ImDembe The only person I know personally that needs anuses a 4090 is my buddy running a 110" 8k TV. The games graphics themselves have not doubled.

[@sgtmoose1942]

$1400 for the 2nd tier card? That's seriously insane.

[@Holret]

and wait until you see the ebay scalpers....

[@icy1007]

That is exactly what happened with the 20-series. The 2080Ti was around the same price or more with the RTX Titan being the top card above that.

[@ryanspencer6778]

@@icy1007 the Titan doesn't count. That's like saying Threadripper is in the same class as a 5950x. Titan is a professional card, just like Threadripper. It's not for gaming, and you're a moron if you use it for gaming. It's basically a budget Quadro.

[@KareemReacts]

@@icy1007I thought titans were 1,000

[@HaddBradd]

RX 7900XTX scalpers are wanting like 2000, I'd say luckily they're still msrp here but I am not spending anything more than 500 on a card

[@RefrigeratedTP]

I think the real sad part is that I wasn't even surprised by the 40 series prices. I just chose not to buy like a lot of others. I thought "oh yeah that's 4 digits for an 80 series card just like everyone has been joking about for the past few generations" and it was really no big deal. Makes it easy to spend money on other things instead. Edit: thanks for making this video. Very much needed and very well done.

[@TheFoyer13]

Fwiw.. I mean, yeah it's a lot of money. But the 4080 is still the second best card on the market today, and probably for a while. The question people should ask themselves is, what do I need my graphics card to do?

[@astarothmarduk3720]

@@TheFoyer13 If people give in to the price hike, they can expect even higher prices in the future, and there is a limit in what people can afford. It is wise to not buy an overpriced product, even if it is a technical masterpiece.

[@TheFoyer13]

Then don't buy it and stop whining

[@SilviteRamirez]

@@gazz9496 lol "they really aren't worth that much money" the idea that cards that have millions of times more transistors should be the same price as GPUs from five years ago is the dumbest thing I've heard so far. It isn't just about manufacturing cost like GN comments on - it costs money to constantly compact technology into the same amount of space, ignoring this is ignorant of the sheer technological brilliance involved in modern day GPUs

[@DouglasQuaid999]

@@TheFoyer13 Here we see the NVIDIA consoomer in the wild. Look at how he justifies spending 2 grand on a GPU to play RTX games at a stunning 40fps. Isn't it fascinating?

[@llzz8152]

Steve, the table at 6:22 should add a column to indicate the manufacturer process node. Cost per area increases as node shrinks. You can even find out some numbers on the internet how much TSMC charges per wafer for each node. As you said in the video, hard to tell how Nvidia pay for each wafer, but the discount is comparable among different process nodes.

[@Tyrizzle505]

I’m in a position for the first time in my life to buy a 4080 easily if I wanted to. But I won’t, cause that price is BS.

[@Questchaun]

Same here. But I bought one after trying hard to get a 3080. I know I probably shouldn't have. But it rips everything I play. And coming from a 1080 it felt like an okay deal.

[@Make-Asylums-Great-Again]

I upgraded from an iPad to the 4080, I’m happy with my gains.

[@mayssm]

Yup. Just because you've got money for something doesn't mean you are willing to be ripped off.

[@tim3172]

Do you grandstand for every product like this or just ones you're told to be angry about?

[@Tyrizzle505]

@@tim3172 No one told me to be angry about it. When I saw the price live during their presentation, I called BS immediately. Cause my brain works properly.

[@JoeStuffzAlt]

I'm feeling Pandemic price BS is a huge factor. During the Pandemic, the 3000 series was highly inflated, and now that prices are cooling, people are going "oh shit... maybe we should wait a year or two". The other factor is that the ones that bought the 3000 series at those prices might not have the money for the 4000 series

[@sirhunter7623]

That is what happened to me, I could get a pc with roughly the same performance for around 2/3 or less of the price

[@Will-em6ee]

I bought a 3080 10GB OC for retail and won’t be upgrading for at least 5 years. Still plenty of performance headroom to achieve with water cooling for a fraction of the price of both the 4080 & 90

[@nathancomalander4417]

i have a feeling its Nvidia wanting to get in on that Scalper money... seeing people are willing to pay more now than previous year launches. Which inevitably makes the best deal go out of stock faster.. leaving either a 4080 for worse price .. or buying a scalper 4090. But yea i have a feeling greed is a huge factor

[@Glubbdubdrib]

Could be true. I bought my 3080 12gb at 1685 USD. Bought my 4080 last month at 1230 USD. The 4080 was much needed, though. Since I only play on the LG C2 tvs

[@JoeStuffzAlt]

@@nathancomalander4417 Also a good factor to consider

[@RickyB686]

I cannot believe an 80 series non TI is $1200 it's just madness. I really wanted a 40 series card but with the 3080s on eBay for close to $500 I went that route.

[@Unknown-oz7dr]

Same, still a amazing card

[@Bdot888]

Same here, got a used 3080 for $550. No use in buying a 3080 for the $700 msrp let alone a $1,200 4080

[@Carnyzzle]

This started when people decided that $1200 was a good price for the 2080 Ti lol

[@Bdot888]

@@Carnyzzle yeah pretty much. All we can do is speak with our wallets and not give in to these inflated prices. Ill skip this generation

[@dsfs17987]

never seen them at 1200, unless you can write the VAT off, they are ~1600eur here in the EU

[@Steph32likes]

I live in Germany and just bought a 4080 at mindfactory for 1350€ so the Prices went down below original asking Price here.The 4090 goes for a min of 2000€ so it went up. And the 7900 XTX has the same Price with a min of 1350€ and is quite rare so ... I bought a 4080 because i had bad experiences with my old Amd setup.

[@budthecyborg4575]

Sony and Microsoft must love this move by Nvidia because they're keeping consoles VERY relevant to the budget conscious gamer.

[@smallbutdeadly931]

That's really only assuming Nvidia's latest GPUs are the only available options on the market.

[@cybercat1531]

Legit this, for actual pure gaming. Consoles win on so many metrics. And I say this as a lifelong PC gamer and developer that doesn't even own a console.

[@ancientflames]

Crazy what the consoles can do compared to a gaming PC 3x the price. Really good value

[@cybercat1531]

@Transistor Jump This used to be true, but no longer holds. Sony is making good money selling consoles. Search for, "Sony's PS5 is no longer selling at a loss" to get the specific story. Cant post directly links because youtube...

[@budthecyborg4575]

LoL Steve put a heart on the spam bot that copied my comment.

[@TekMerc]

I bought a 1080ti when the 20 series came out (as Steve suggested was the smart move at 03:00) but I find trying to select a new card to supplant it quite difficult currently. The power on offer is okay but prices are simply unattractive.

[@evaone4286]

1080ti gang 👍

[@IsEarthHollow]

​@@evaone4286here here 💪

[@LeftJoystick]

I wish I had bought a 1080ti. What a GPU.

[@Maxwell1725P]

It may too late, since remaining stock is drying up, but the 3080 as it was priced recently was a good upgrade.

[@andre95guitar]

1070 here. I feel you!

[@ydoucare55]

I remember when you could build an entire mid-range gaming PC for the cost of a single current generation GPU.

[@Chuckychargeblade]

When I made my first PC back in middle school I bought my 1060 6GB for $160… the whole PC was like $500-600. Man I miss those times 😂

[@mho...]

i never spend more then like 800 bucks for cpu/gpu/mainboard&ram together in the last decades!, then the insane pricehike started 🥺

[@shrimp_bucket]

I JUST built an i7 12700k, 16gb ddr4 4000 ram, with a 6750xt for less than a 4080

[@Nathan-gj8ch]

Last system I built was in 2014 performance was satisfying until about 3 years ago. I specked out a new system had it all on a shopping cart saw the final figure and decided this wasn't the hobby for me anymore. I bought a project car with that money, instead of racing in a game I went real racing.

[@TheDiner50]

I remember when 4GB was enough ram. Now Winblows takes how much ram? And how much disk space? For Candy Crush and ads? Software alone have gone up in bloat and price (in literately parts needed to run it) But is it 'FREE'. And 'safe'. Really the goal now is to make sure to get something that lasts and aim for 5+ years between upgrades. And find ways to save cost on buying new games to fund card costs. $70*20 = $1400. Do not buy 20 new games and you might get a 5 year old upgrade in 10 years! We got to find places to save on cost. And new games for GPU's we do not have? That is a good start. Still not played RDR2 for instance. And I rather forget modern DRM games anyways. TF2 if not for the bots ruining the game is still one of the best online games.

[@shredman59]

Seeing that 4080 go in the trash hit me hard bro. LOL. Nice to see and hear that GPU prices are finally coming back to reality! Another thing that I think a lot of consumers realized during the ridiculous high prices is that you don't "need" a new GPU every couple of years. Hopefully prices tank and pc building has a resurgence.

[@fingwe]

Yeah I mean my GTX 660 2GB is still rocking pretty hard at low res low settings. A card I bought for 160$ in 2014. That tells a lot

[@aerosw1ft]

While we're here, can you guys also do a piece on the RTX 3060 8GB and how much of a scam that is? I've only seen HUB touch on it and i think it'll help so many people if more media outlets shed some light on it.

[@zongopbongo]

1070 still going strong. Your advice to "buy when your hardware isn't giving you the performance you want" is still as important as ever. I might upgrade my processor but I'll wait another year or two if I have to while I wait for this gpu madness to die down

[@tgs5725]

Mine def isn't "going strong". As it's the minimum card accepted for some new games. It's definitely that upgrade time for me. But this 1070 has treated me right over the years.

[@notexactlyrocketscience]

@@tgs5725 same boat. but the only card taht makes any sense for 1440p 144hz is the 4090. not good.

[@brettlawrence9015]

I’ve just ended up buying a series x too fed up with the prices.

[@josephpalmer5997]

Honestly - Just refusing to buy from them for a long period of time is great solution. If we can get more people to not buy it, hitting NVidia's pocket book really hard. They need to lose some massive profits in order to learn a lesson.

[@fridaycaliforniaa236]

Totally agreed

[@LegendarySkyHero]

Problem is many people will still buy it.

[@fynkozari9271]

No thanks to these rich gamers enabling, encouraging Scamvidia buying the worst price to performance GPUs in PC gaming history.

[@samtim123]

@@A_L90 why are you blaming CEO if he has a ton of pressure from THE business he is in, investors, competitors, etc?

[@samtim123]

@@A_L90 Agree, but let’s not forget, that even if you are a ceo, you can’t take whole responsibility. You right about Amd, slowly increasing its market share. They just watch Nvidia making mistakes and learn. But Amd making some bold moves (aka mistakes) like chiplet design and having volatile temps due to mix of 5 and 6 nm parts. But future designs either will sort this out or they get back to classics. All in all, Nvidia got big and clunky, and ceo isn’t the only person responsible. The whole situation reminds me of an Apple Inc. in the 1980s.

[@mikem0ke]

honestly kinda sucks that there is no 50-60-70 class of the 40 series

[@custommade21]

Yeah can’t wait to see nvidia charging $600 for a 4060 citing inflation

[@Vorobiov_Evgeny]

they like to milk the consumers slowly

[@Unethical.FandubsGames]

@@NoName-lq6vw "Are there workers getting paid more?" Funny thing. Nvidia had most of their shit in China. Now China is having nation-wide riots and protests. But they sure as shit aren't being paid more. If anything. I think Nvidia probably just can't produce shit fast enough. Rather than going simpler and greener. They're just pushing tech nobody can afford.

[@OugaBoogaShockwave]

@@NoName-lq6vw still on 970, not paying these prices.

[@Shinkajo]

@@NoName-lq6vw that's not how it works at all...

[@OneDollaBill]

Almost Double the price of 3080 msrp. No wonder its not selling. But that seems like an Nvidia problem

[@BlackJesus8463]

Yup! For double the money it should be more than double the performance.

[@alexanderjones3830]

The fact the 4090 can't stay in stock says it all. Consumers told Nvidia these prices are acceptable.

[@Eric-zx2wk]

Yep. At the end of the day the market determines the price. Not TechTubers. Not even really Nvidia.

[@pauloa.7609]

Well, it's the best gpu in the market... If course it's gonna sell, plenty of people with plenty of money to burn out there.

[@Jacketz123]

You’re always going to get people who want the best of the best and who money is no object to. Some people make money using their GPU’s, so things like faster render times make up for themselves. The fact that the 4080 isn’t selling is still a massive W.

[@satsumagt5284]

The 4080 would sell just fine if it were priced much lower

[@alexanderjones3830]

@@Jacketz123 I'm just shocked by how many people will buy the best regardless of price. I always thought that market was a niche

[@MakinComputers]

Even if you forget about the naming scheme and what those numbers have previously meant, the 4080 has 60% of the cuda cores of the 4090, for 75% of the cost.

[@ravell2854]

75% of the msrp.... which is a fabled number cause the 4090s at msrp are not available since launch Using msrp to compare gpus is a lie.... you need to use street price. And the 4090 street price usually starts at 2 grands while the 4080 can be purchased at 1200-1400 on any tech store

[@SubiKinubi]

Cries in Australia

[@MakinComputers]

@@ravell2854 I wouldn't call it MSRP at this point, it's FERP, but it is a constant to which things can be measured, unlike non-fe retail prices which fluctuate retailer to retailer, SKU to SKU week to week. But, you could look at a specific model at the same store that has both 4080 and 4090 cards in stock at non sale prices at the same time and compare those. And in the UK at Scan (also Nvidia sole distributor of fe cards in the UK) they have just one model of card available in both GPUs at non sale prices. PNY NVIDIA GeForce RTX 40X0 XLR8 VERTO EPIC-X RGB OC. £1880 for the 4090, £1400 for the 4080, almost exactly 75%. But your milage may vary and I have seen the prices of 4090s go up A LOT in just the last couple of weeks, because a) people will pay more for the 4090 because it still makes for better value than a 4080 (which has a '70 sized die) and b) because they have a crapton of 4080s they need to get rid of before they're forced to sell them at reduced cost.

[@MakinComputers]

@@SubiKinubi oh dude. I've a few aus mate's I've met through the modding scene, I have heard about the severe lubeless fisting that must occur to obtain components there. I honestly have no idea how anyone can be enthusiastic about PCs down under. May tech jesus have mercy on your soul 🙏

[@SubiKinubi]

@@MakinComputers it’s not just pc’s, everything here has spiked exponentially recently

[@carbon_no6]

I used to live 25 minutes from the Micro Center in Tustin Ca, the store is massive! It was remodeled recently and it was a true transformation!

[@cyberstonks]

I laughed when he showed Mindfactory in the Chart. It's like a 30 min drive for me here in Germany.

[@n3r3m4c]

there's also pretty much no games that warrant such a absurd cost. Most recent games have been meh and the consoles will keep me within the system requirements for a couple of years.

[@jojo7xx732]

My 1070 is still ok for all the "good" older games (incl. BF5). Sometimes its better to "not look vorward" and hang loose outside (go surf or something) :-)))

[@Xolerys]

Why aren't more people talking about this.

[@sxdev]

If you are into VR, race sims, flight sim with multiple monitor setups you can't have enough power

[@gherrin]

it's really nice to see you guys interact with stores for direct feedback.

[@Genichiro]

I work near the Rockville Microcenter, and stop in there every so often. Can tell ya for sure they still have plenty of 4080s. A stark contrast from peak COVID when the display cases they had were filled with 1050 Tis, 1030s, and at one point, a 3D Printed 3090 mock-up just to have something in the display case.

[@Xbox360SlimFan]

Using the word "stark" instead of "strong" made my German heart happier today.

[@handsomesquidward151]

@@Xbox360SlimFan Nobody cares that you're German bro

[@jimtekkit]

@@handsomesquidward151 Can't tolerate seeing other people who don't have chronic depression?

[@Xbox360SlimFan]

@@handsomesquidward151 bro

[@roboparks]

Gamers Trying to keep up with Jones and Nvidia knows this . And Markets to the Compulsive buyers.

[@Default78334]

Every time I think that I should look into upgrading from my 1070, the prices have me going "eh, let's wait a few more months and see how things shake out"

[@a64738]

The crypto mining craze ended more then 6 monts ago but prices on graphics cards is still 3 - 4 times higher then normal...

[@NascarRacingFan5]

Same with my 1080ti

[@mellon1005]

I wanted to upgrade my 2080 so I can give it to my brother, he has a gtx970 right now. It works but would love to give him my 2080. but wow seems like I am going to buy him a lower end card before iam able to buy a new card for my self 🤷🏼‍♂️

[@tajbashir166]

Bro just get AMD RX 6600, its geat card and even 6600 XT if you extend the budget, they simply beat 2060 and 3060 very easy

[@comradeklaymore]

@@tajbashir166 you can also get a 6650xt for the same price as a 6600xt and it's slightly faster

[@Dan-nj8du]

The RTX 30xx series were sold during a crypto mining bubble. Scalpers were buying GPU's and selling them for 2+X MSRP, and miners were paying it. My hunch is Nvidia decided to get in on those prices but, the mining bubble has long since burst.

[@MakeYourVision]

Mining is a cancer for the whole world. Excluded are couple GPU makers and several billionaires.

[@jinz4246]

@@MakeYourVision mining is not the problem, the problem are these bad companies with no much competition that see a healthy company as 50% more revenue every year, have in mind that revenew is not being used for expansions or anything just money for the board and more money for higher positions.

[@Archonsx]

the fake shortage affected the market more, it’s genuinely surprising that the ceo isn’t in prison, in any high society he would be at least fined.

[@TheDemocrab]

@@jinz4246 This. Mining kicked the grift into overdrive but there's plenty of us who have been calling out nVidia on their habit of increasing the price with most new generational launches for a very long time now and AMD for almost always following suit with them. It's clear when you look outside of the GPU sphere: Production processes being more and more expensive is often fingered as a reason for the GPU price increases, yet both Intel and AMD have maintained fairly similar pricing at least for their mainstream CPU silicon for almost two decades now. (eg. Athlon FX and P4EE were top-end mainstream silicon in the mid-00s and cost around AU$1k...Their modern equivalents in the Ryzen 9 7950X and Core i9 13900k? A shade over AU$1k. Intel did move the EE label to their HEDT CPUs but HEDT wasn't a thing back then and are based off of server silicon rather than mainstream which always has cost more because of the vastly increased featureset among other things.)

[@hassosigbjoernson5738]

Nvidia does know the market very well. They have very capable analysts and they saw the end of the mining boom months prior to the average consumer! They could have adopted they production capacities early ... but they seems to be more greedy than everyone thought and try to push this hammer through the wall because of 80% market share.

[@joopgoed9726]

GN is doing us consumers a major favor here. Well done gents!

When considering the various AIB models, I actually think the 4080 served the role as a decoy product quite well. The price difference from a mid tier 4080 to a cheap 4090 was more like 15-20%,and considering the performance difference, it did make the 4090 look like a good deal (relatively speaking) in my opinion. I don't know if it's the same in the US though.

[@purgatorysrath4455]

I agree. I was just browsing the 4080's and thought, if I'm going to buy one, I might as well get the 4090 that's a few hundred bucks more. If I'm going to buy stupid, then buy stupid right. 🥴

[@Mario12342010]

I'm so happy to see people collectively slapping nvidia back to reality, I hope this trend continues

[@Z3t487]

The RTX 4080 is so much worse than the RTX 4090 in price to performance ratio. RTX 4090 FE almost always out of stock, despite costing an arm and a leg, so what slap you talking about exactly? If no one would pay $1,600 or more for the RTX 4090 you would be right, but the RTX 4090 is selling well.

[@ek2who]

@@Z3t487 Beacuse it's the best ever existed consumer GPU on the planet. But RTX 4080 is total waste of money. I was lucky to pay 1800$ for Omniblack 4090 with local warranty.

[@defeqel6537]

nVidia priced things like this very intentionally; they want you to buy the 30-series as they produced too many of them. This pricing also allows them to up the perceived value of GPUs in general, helping them keep higher prices later on. This also allows nVidia to sell the 103 chips to the laptop market. All this is pretty much no long term risk for nVidia, as AMD isn't a threat with their market share even at the best of times, and AMD somewhat dropped the ball, so the risk is even lower. The biggest loss for nVidia, though not really a huge issue, would have been a $700-750 7900 XT. On the other, if nVidia succeeds in raising the perceived value of GPUs, it will help Intel come into the market too.

[@jonbeargenx]

EVGA surely dodged the bullet on this one.

[@conza1989]

I love the 4080 just casually being pulled out of the trash. I do think though, the product isn't garbage it's just the price

[@InsaniaTHEGREATONE]

It's actually garbage, go check how fast they can die

[@AngryToasterOven]

Yeah, personally I think the 4080 is a phenomenal card when you consider its power efficiency. I'm a stickler for heat and have been wanting to try 4K for a while now. I was HOPING to do this with the 4080 as my first x80 class card ever. But, I guess not now. The ridiculous price just kills it for me.

[@michaelangst6078]

@@AngryToasterOven just cause it's $1200 instead of $1000?

[@3CODKing]

@@michaelangst6078 the 3080 msrp was great, the 1080ti was even better at that price point.

[@Fuckedyourmom578]

@@michaelangst6078 Canada the card cost 1700 not including shipping if ordered online. And that’s the cheapest one! That’s not worth it you cold buy a decent pre built 3000 series pc for that

[@HenrikoMagnifico]

Nvidia thinks they can price the cards however they want because they have DLSS 3.0 and RTX... 🙄

[@fnorgen]

Honestly the real story here is that it is now apparently considered an anomaly when a new graphics cars is not instantly out of stock everywhere.

[@DJNightKat]

I know! I mean, all nvidia had to do to seem successful is artificially limit supply.

[@logggchop5265]

Just their business model backfiring. They have thousands of stock but don't release any of it to keep prices high and demand higher, except nobody cares about the 4080

[@theloniuspunk383]

@@DJNightKat they probably DID that already..

[@budthecyborg4575]

The maximum reasonable price for the 4080 would have been $800.

[@graog123]

What would you price the XTX at then?

[@psd28]

@@graog123 ask AMD.

[@zkilla4611]

I think it would sell if it were actually 1000$

[@CaveyMoth]

@@zkilla4611 Yeah, $1000 sounds okay to me in this current market.

[@CicaeMeow]

@@graog123 700

[@AAbattery444]

Just wanted to take a minute to express that the way your illustrations and graph transitions are edited in is Just so on point. They compliment the content and the videos you do so well.

[@mrfreeman1763]

Many of us finally got our hands on a 30 series card this year that we've waited 2 years to be able to buy at a reasonable price. Nvidia can keep the 40 series, many won't be in the market to buy another card for 3+ years.

[@KingSvenDeluxe]

There's a long running trend in tech where "dying last gasp" architectures are sold at ridiculous premiums because it's the last viable generation and management want to extract as much $$$ as they can before the end. NVIDIA invested in cooling instead of real engineering and it shows.

[@TheWipal]

yup the 4000 series is the fake generation

[@wanderingherald]

In Singapore, 4080 price ranges from USD 1500-2000. After it launched in November I went around a tech mall (IYKYK) and asked some of the stores how the sales were. The general consensus was either customers went for the RTX 3000 (3080, 3090, etc) series if there was stock or the 4090 which started at USD 2000. AMD was also an option but the flagships were more often sold out compared to their ampere counterparts.

[@alvinxunjieang7356]

Yea agree Singapore is way overpriced. Way way higher than MSRP for no g0d damn reason. They are just exploiting us even more than western countries

[@-Skratch-]

"Don't worry, there's a trash can down there. It went exactly where it's supposed to go." 🤣 That was great!

[@aaronjessome1032]

Awesome Steve. Keep up the excellent work. I chose to sit out this generation and to not support nvidia.

[@kerotomas1]

It's easy: the 3080 had a MSRP of $700 (of course because of covid this wasn't really true from 1 month after launch until around early 2022), meanwhile the 4080 is $1200. That's a 40% price increase of the MSRP for the same performance bracket. Also because if it was even just $1200 outside of the US, it goes for $1500 and 1600 all over the world.

[@MenacedAssassin]

It's much more performance

[@Aaron-ng3ef]

It's actually more like a 70% price increase. Nvidia has lost its fucking mind.

[@yellowflash511]

71% price increase

[@kerotomas1]

@@MenacedAssassin so you will pay more every year that's what you are saying because its an 80 series card too, i guess you will sell your house in 10 years so you can buy a 6080....

[@kerotomas1]

@@Aaron-ng3ef yup i messed it up

[@SupraSav]

The 4090 is selling so well, makes me wonder what next gen has in store.. the top tier card will be $5000. Nvidia is going to have runaway pricing.

[@yellowflash511]

Yep, basically a monopoly thx to dumb customers

[@rugbyf0rlife]

The thing is the 4090 actually has some semblence of value. It's the best graphics card that currently exists, and is the only card that can really do 120 4K RTX. While it is still "overpriced" and "expensive" the card in that bracket always will be, and the price is not THAT much more than it would otherwise be. Even at $2000. A $1600 card is about 25% overpriced. The 4080 has no reason to be $1200 and should be around $800. So at $1200 it's 50% overpriced and at $1600 they were 2x overpriced (which is why absolutely none of the scalper cards sold. The 4080 has no real market either at these prices. It's not the "best" card, it can't play everything at 120 4K RTX, and it's not got enough VRAM for 4090 applications. They've priced the 4080 at the 4090 spot, where the people shopping at the 4090 spot were always going to pay "a bit more" for a true 4090. And there's also the price gaap between the 80 and 90. Why settle for a 4080 with like 30% less performance, when you can get a 4090 for like 10-20% more cost?

[@jeuno880]

And probably less market share, since not a lot of people can/want to spend that much on a GPU Basically, becoming a niche brand.

[@yellowflash511]

@@rugbyf0rlife pls don't call ray tracing RTX, makes you sound like Nvidia's marketing dept. Also the 4090 can't run everything at 120fps 4k with RT. Cp2077 for example. Regardless, it's a halo card like Steve said basically a Titan without Titan name or drivers. And as he said 99% consumers ignore it and look at the 80 card by default.

[@pauloa.7609]

@@yellowflash511 cyberpunk is an extremely hard do run game. Not many are as hard to run as that game.

[@charlesjag3407]

I think the true story about this card is the upsell angle. The 4080 only exists to justify the enormous price tag of the 4090. Quite devious from Nvidia. In a few months, the price will drop and people will forget because the card itself is impressive. It's performance covers up for their clear desire to profit from overcharging consumers for the 4090. It will continue to be a challenge for gamers to resist the benefits of these luxury products, so that, in the future, more people can have access to purchase these cards at a reasonable price. Thank you, Steve!

[@Nthr4xx]

the upsell doesnt work in europe where the 4090 is 800 euro more expensive than the already 1400-1500 euro costing 4080 ( Euro prices after VAT, add 10% for $ prices after vat)

[@Eric-ct2ri]

time will tell if it was an upsale angle or not. ie if the 5080 is 1200+ than its pretty clear their just normalizing ridiculous mining prices with help from amd.

[@hellterminator]

I also think a big part of the reason why both of them are priced this insanely high is to clear out the 3000 inventory at or above MSRP. After the simultaneous decline of covid demand and crypto crash, Nvidia got stuck with _tons_ of 3000 GPUs they already had in the pipeline and they were *not* going to let that affect their bottom-line.

[@johnnypopstar]

@@Eric-ct2ri This pricing situation won't last anything like that long, that much is clear now. 4080s have been in ready availability for long enough that the pattern is clear, and Nvidia *cannot* afford to just not sell anything for the whole of the next two years. There's definitely a price drop coming, well before next gen. The drop might only be half way back to normal, rather than all the way back to normal, but there's *something* coming for sure.

[@charlesjag3407]

@@hellterminator Good point! The 3090 Ti is available for $1,100 on Nvidia's website. $100 below the 4080.

[@Elementalism]

I find it interesting they are using different masks for the 4070,4080, and 4090. In the 3000 series it was the same mask for 3080\3090. The 2000 series was somewhat similar except the 2080Ti What is the AD103? What was it supposed to be? Why would they feel the need to build it instead of harvesting AD102 chips? One thing I would also like to mention is die size is part of the cost. But there is also engineering, testing, and the complexity of the design and yield. There is a fixed cost of the platter but the cost per die varies depending on how many pass test. Over time engineering will fix manufacturing issues to increase yield and reduce cost per die. But it isnt always as simple as looking at the die size to determine the cost of the chip.

[@OutOfNameIdeas2]

90 series was introduced only for them to raise prices without really technically raising prices. All part of ther market manipulation plan to raise prices through multiple shady acts

[@gurdev3820]

This should have been a joke

[@gurdev3820]

2:36

[@danieloberhofer9035]

NVidias segmentation actually makes sense, if you accept the premise that they will do everything possible to make the most money they can per mm² of silicon produced. And that shouldn't come as a surprise, either - they're practically legally obliged to do so, lest they really want trouble with their shareholders. AD102 is the most expensive die they're having made - and it's cut down quite agressively for the 4090. Why? Because it doesn't need to be better, there's no competing product, anyway. So, the 4090's die is already salvage to some extend, and everything that's better can go into RTX 6000 accelerators, earning them *way more* money. Had Navi31 turned out better, they could've responded with a 4090ti with faster memory and more enabled SMs - or even cut prices - but they just don't need to. AD103 is just cost control - less area means better yields, but at this level it's not working out as well, because customers aren't willing to get scalped... who woulda thunk. AD104 is just more of the same - and luckily it seems that the 4070ti's launch went even worse than the 4080's. Whether nVidia learns from this - rather: Even has to learn from this - depends on the mobile and datacenter market in H1/2023. If they can just dump the massive supply they pre-ordered from TSMC into these channels, they won't even have to react to having these cards sitting on shelves, collecting dust. That's the AIB's and retailer's problem. It will only become nVidia's problem, when they themselves begin to ramp up inventory of smaller Lovelace dies (everything below AD102), but can't shift production to AD102 for whatever reason (fab restrictions / demand / inventory / whatever). That's when they *really* need to adjust pricing to get units moving. Until then - we've seen with EVGA that they don't give a flying f*ck about their board partners.

[@MrAdamw117]

Nvidias prices totally makes sense when you understand they don't care if people buy the 4000 series they are putting a wall up to dry up all the 3000 series inventory

[@float32]

Jensen said this in the Q2 earnings statement. Jayz did a video about it.

[@alexandruilea915]

Exactly, and it's working as many people end up buying the 3089's and 3070's from stock at almost 2 years old MSRP as they don't have to lower prices because of the 4000 series since the 4000 series is ridiculously priced.

[@AngryToasterOven]

@@alexandruilea915 Looks like a new marketing strategy in the making for Nvidia. Release every new series at inflated prices and only cut them down to what would normally be considered MSRP after the next price-inflated series is released. That way people are slowly tricked and conditioned into thinking they're buying cards at marked down deals when they're really just buying them at what they should've been at launch day. Honestly, if this is Nvidia's chosen path, to hell with them, they've lost a customer.

[@voteDC]

I just recently upgraded to a RTX 3060 from a GTX 970. If the 3060 lasts as long as the 970 did (pretty much eight years) then I'll be quite content.

[@primordialious6945]

Desktop 3060 or laptop 3060?

[@Simpinski]

My 970 has been very loyal to me too, its a goat

[@buggerlugz6753]

you're gonna be disappointed.

[@user-zi8hj5ne1z]

Yeah I am upgrading to a 3080 (delivered this week hopefully). I had a 1080 that has served me well for a long time and still runs strong, but more recent games need more juice.

[@HitSousouK]

why go for a 3060 when you can get a 6700xt (on par or now slightly better than a 3070) at almost the same price lol

[@twistedoracle4555]

Finally, someone who gets it, you earned utmost my respect. Nvidia are trying to make people accustomed to this pricing and barely anyone bringing it up.

[@pawlie3419]

It’s our own fault as consumers (personally I’ve never bought a new GPU) for paying stupid prices and being so desperate for that extra 20-30fps when 100fps is more than sufficient. We encouraged this, if people didn’t pay stupid money, especially with the scalping during the crypto bullrun (which is happening again in 2024/25 btw) then Nvidia wouldn’t have seen the opportunity to try and push the prices up to the point you can buy a mid-top end gaming PC for the price of their GPU alone nowadays. Until we, the dickheads, stop encouraging it, then I don’t blame them and I hope they keep pushing prices up until we as humanity realise how generally thick we are, whilst blaming others for our own stupid actions

[@luxie8097]

It's the opposite, people are making Nvidia accustomed to these prices. Nvidia aren't forcing anyone to pay these prices, people are doing it willingly, from a business perspective why would they charge any less.

[@arenzricodexd4409]

Both AMD and nvidia.

[@toututu2993]

Nvidia is trying to destroy their own brand. Because is a trend these days?

[@wompaking]

The 40xx series is DOA for me. Honestly I should have stuck with my 2080ti but I wanted one last EVGA card and grabbed a 3080ti from b-stock. Hopefully the 50xx series delivers more value.

[@justinnoble2970]

EVGA Dodged a bullet by choosing to leave this game dealing with NVIDIA

[@damara2268]

I dont understand why they didnt simply jump to AMD instead? Or is it basically the same crap over there?

[@bobp4036]

I appreciate the little things that make these videos top notch. For example the timer bars that let me know when a chart is going to go away in case I want to pause and take a bit longer to absorb the info. Keep up the good work.

[@ronanwaring3408]

The 4080 biggest oof is that at it's price of £/€/$1200 it also makes the 4090 at £/€/$1600 look like a really good deal which is ludicrous

[@Shendue]

LOL, I wish. Lowest price you can find here in Europe is around 1350€ for the least sought after models.

[@jaskajokunen3716]

@@Shendue In finland you'll be paying 1600€ for 4080 and 2100€ for 4090 🤧

[@LeadSails]

Lol right, i literally seen the 4080 in stock for weeks now and finally just managed to order a Suprim 4090.

[@TheFoyer13]

I mean the 4080 is a pretty damn good card in it's own right

[@w1ntersea]

I dont know why people are currently pretending that a 4090 is somehow better value when in some cases you will pay over a 1000 euro extra over it in europe. I guess if you can afford to pay from 600 to 1000 additionally it is better value. But unless you wait, you're not going to find any of these cards at MSRP. Where I live even the 7900 XTX went for 1450 which is absolute nonsense.

[@shabazz717]

I picked one up. And returned it with a few hours. Had buyer’s remorse before I left the parking lot!

[@atlantic_love]

Dumb. So too poor to build a decent system, but wanted to be able to say that you bought one? That's lame.

[@shivnz]

I put together a pretty decent new gaming pc with spankin' 3080 at the end of 2020. A single 4090 card costs as much as that entire build in my country (nz) now... absolute insanity.

[@DoritoPope003]

I'd be interested to see some kind of chart comparing inflation in pricing for motherboards, CPUs, RAM, power supplies, etc. And see how they scale with the GPU pricing inflation we've seen since say the 9xx cards up to now.

[@tyabbott8368]

I’ve been following the scene for 8 years now. Storage and RAM have become a much better value over time. CPU, Mobo, and PSU have remained steady compared to inflation. A high-end gaming CPU like a 4690k/4790k MSRP’d at $230/$330 8 years ago. Inflation adjusted this is $290/$415 The 13600k/13700k MSRP’d at $330/$410 2 months ago. Not bad at all. The motherboard I chose for my build 8 years ago was an MSI Z97 gaming 5. A mid-tier board with no frills, but included key features. This MSRP’d at $160. This is still comparable to current motherboards todays. And finally PSU’s have remained steady around the same prices as well.

[@calisto2735]

@@tyabbott8368 Not true for the motherboards though. Midrange AM5 boards are 250+, Cheapest shitboards are like 160-170... And on the top end, sky is the limit. AM5 boards for 800+ 🤦‍♂️

[@Pasi123]

​@@tyabbott8368 Here in Finland the cheapest 4690K/4790K cost 198€/319€ around launch, adjusted to inflation that's around 240€/385€. The cheapest 13600K/13700K are now 370€/490€, that's 100€ more than the 4th gen parts. I helped a friend to build a 4690K system in 2015 with a low end Z97 board (Asus Z97-P) which cost around 110€ (132€ after inflation). Now for that price there's only a few mATX B660 boards and the cheapest ATX board (Asus Prime B660-PLUS D4) is 170€. The cheapest Z690 ATX board (MSI PRO Z690-P DDR4) is 200€ and Z790 (ASRock Z790 PG Lightning/D4) is 260€ And for GPU he originally got a GTX 960 at 200€ (240€ after inflation) and in 2016 upgraded to a 500€ (600€) GTX 1070. Now for 240€ you can get a GTX 1650 or RX 6400, and for 600€ a RTX 3060 Ti or RX 6750 XT.

[@lynnmckenney1987]

I'd be curious to see if wages kept up with inflation as well. If wages didnt keep up and products DID, that means they technically cost more now, as wages haven't kept up with inflation, meaning $5 isn't actually worth what $5 was worth years ago.

[@cloudnine5651]

@@calisto2735 quit looking at am5. that is the bleeding edge of course its gonna be high. use your brain already wow

[@Teh-Penguin]

Glad I waited. Got a "used" 4090 for €1400. Less than 4080's cost close to launch ^^ After selling my old GPU it actually 'only' cost me around €1000 to upgrade, which is not bad after 6 years.

[@tepchan10]

The untenably high price of the 4080 is by design. They have been referencing large unsold inventory of presumably 30 series hardware in their earnings statements recently, until they've moved their old generation stock we probably won't see any meaningful price cuts.

[@hassosigbjoernson5738]

The thing is: it's not the customers problem that they produced more than demanded! During shortage the customer had to pay the price. Now customers are fed up and Nvidia should pay the price for bad decisions in overproduction.

[@kingplunger1]

won't happen for the current price. the older gpus don't become more attractive as time passes when prices stay the same...

[@damara2268]

@@hassosigbjoernson5738 nvidia has over 85% marketshare and its not declining.. that means they will do everything anti-consumer they can to boost up their profits

[@cardinalmite9183]

@@damara2268 what makes you think AMD aren't doing exactly the same thing? Fact is both companies are taking the piss. It is up to the market to tell them that this pricing is going to lead to unsold inventory.

[@bosstowndynamics5488]

@@cardinalmite9183 AMD objectively isn't doing "the same thing", as demonstrated by them selling a nearly equivalent GPU for 30% less money. They're still making plenty of profit on that GPU but saying they're somehow equivalent to Nvidia is a bit much