On Mielle: Let's Have an HONEST Conversation about Black Capitalism + the Black Haircare Industry

[@TressesOfAlexis]

I’m so tickled because how do we get mad that they’re making money but, not when they harass and threaten somebody? I am confusion!!!

[@SheReaDelSol]

I edited that out but since we here…..😂😂😂😂

[@danafisher8613]

Gurl lookie here LOL. Some get it but when you come for an actual person I was past done and ain’t looked back! These online folks is hella special LOL

[@tangybrandford8475]

🗣🗣🗣🗣🗣🗣🗣🗣. I think people with sense will be doing a lot more DIY😁😁

[@TWS1977]

This!!!

[@JadeJade333]

I never even knew about the oil selling out but I (as well as many others) did stop using them after the debacle with my girl. However, I have to be honest, she has been struggling greatly because of her soon to be ex-husband and I don't see her getting enough support from us. I wish all the naturalistas could come together to give her MAJOR support because I've seen too many videos with her crying. IJS

[@Ally_416_Chic]

I prefer to support 100% Black owned businesses. Once the business is sold, I no longer buy their products. I just find another Black brand to buy since there are so many. 🔥🔥

[@SheReaDelSol]

And you have that choice!

[@Kmishelle]

AGREED.

[@cr-zq8qn]

And the formula changes too.

[@cheyennebrown1536]

I never liked them but when I saw your video years ago about them I knew then I wasn’t going to support them. I literally discover brands because of you.

[@LexiNc8284]

@@cheyennebrown1536 brand suggestions?

[@leoskiss3390]

This video needs to go viral, everyone is so confused about what capitalism is and how it affects our community. Every brand getting big and then selling out doesn’t help US it helped Monique and Melvin

[@SheReaDelSol]

And we just have to be honest about that.

[@michellew4737]

Everyone benefits from capitalism. KZbinrs and everyone else. Everyone is out to make money. It’s not a perfect system but it’s better than communism. Ask those from Cuba and Venezuela about socialism.

[@Leah_Tewari]

@@michellew4737 AGREE 1000%

[@Rieka.Chanel]

@@michellew4737 you’re right but non black people play the capitalist game way better than us. We continue to fail to keep the black dollar circulating in our community. Our people make money off of us, sell out, and run! All for self.

[@autumnstoptwo]

@@michellew4737 girl thats j not true regarding it benefiting everyone. id recommend you look up the inpacts of american imperialism and also union and labor struggles throughout history in the us, from the perspective of the laborers. they (we! hello, its u too probably) suffer under capitalism in every iteration.

[@livingdollgyaru]

Girl I remember when we all cancelled mielle after her KZbin debacle. That’s why I wasn’t at all concerned when everyone was up in arms around the oil selling out

[@SheReaDelSol]

Swear me and mine ain’t care lol

[@naturallylisag]

Same here

[@tamaragiles5571]

@@SheReaDelSol & didn't 🤣

[@MissAmeriNegro]

What KZbin debacle?

[@SheReaDelSol]

@@MissAmeriNegro the same one I talked about….

[@jmilaj]

“Our hair is not unmanageable and does grow.” Say it again sis!

[@SheReaDelSol]

It had to be said

[@howsie123]

Exactly. The way people talk about this product is like it's the only thing that can make black hair grow and without it we are bald. Like damn. For the most part, hair growth oil is just a placebo. Rosemary oil just thickens hair and prevents breakage but it doesn't grow your actual hair. There is no research to show that any oil can grow your hair from the root faster.

[@jessefoyster3679]

Also, I love how you included the point that Black Billionaires aren’t going to save the community!! It’s great to see black peoples achieve these things, but lets not act like their going to give all there riches to the hood and lift us out of proverty👀 They trying to secure THEIR spot for themselves and their next of kin. Unfortunately people aren’t as altruistic and we make them seem.

[@SheReaDelSol]

And I think that’s what people miss. I’m not hating or standing in the way of black wealth, but it’s just not enough for the upliftment of all of us.

[@lacijohnson400]

Then what is?

[@TinRoofVintage]

Black millionaires/billionaires can only do so much for the Black community. They need to leave a legacy for their future generations, and for the rest of us, they can teach, inspire, and possibly set aside a venture capital foundation to those ends. Many in the community are conditioned to think they are owed handouts of cash, when it's just going to be frittered away.

[@987kdm]

We have to do the work for ourselves. Meaning make sure we secure the bag and wealth for ourselves and family first. As well as supporting black business that have good products and business practices. You have to use discernment where you put your money and energy at.

[@detweiler]

@@lacijohnson400 people being exposed to how to build wealth and doing it themselves. Hand outs will never solve the problem. And it's wrong for people to think because someone will bail them out of their (financial) problems. The person who built that wealth most likely earned it with good work and time, so those who expect to be completely taken care of by the black billionaires have to stop that useless thinking and starting building their own wealth.

[@danafisher8613]

Mielle is still cancelled as for me and my household….. she can kick rocks PERIODT. I could care less what everyone else does, but as for me, I don’t give just anyone my hard earned coins. Her products are not that great as far as I am concerned. HARD PASS.

[@SheReaDelSol]

Same but here we are

[@tatianaragland4007]

I agree! I never liked the owner after how she treated black influencers & how she treated her customers during black Friday a few years ago. Then honestly...her products are ASSSS! My hair HATES all her products! I never understood the hype cause their products never worked for me. So yeah them selling their brand doesn't effect me BUT.. I will say though that it is effecting me finding my natural hair products from other brands. Cause now white women are going in & buy our products in general now. Like if they can't find that mielle oil shit their taking any brand that makes oil now. So am frustrated 🙄👎🏽

[@pumas6189]

The treatment she and her husband displayed to that influencer, is the reason I do not support those products. The fact that the brand is now a Procter & Gamble product completely seals the deal for me.

[@LexiNc8284]

@@tatianaragland4007 Yup that’s their entitlement, a lot of products are still sold out at my local stores

[@michellement2158]

@@pumas6189 can someone tell me what happened? What KZbinr like what happened?

[@TressesOfAlexis]

Who gone tell them that most, if not all, of these brands want to be acquired 👀

[@SheReaDelSol]

That’s what I’m trying to tell them now lol

[@Timetrae]

Exactly!! Business 101.

[@diydivaandmoe8060]

I've been trying to tell people for forever. Most businesses want to be acquired by large corporations. So they can move to the real money. This is nothing new. They don't just change our formulas they change other company. I worked in cosmetics for several years and watched it over and over again.

[@tabithaharden1865]

So you just gonna cut straight to the point right🤣 that's why none of this stuff matter...they pretty much all gonna sell one day. Not just gonna stop with Shea moisture, mane choice, and mielle...🤷🏿‍♀️ ...I just move on to the next brand.

[@keiaaiek9955]

Okaaaaay!!! That’s literally why they do it.

[@ArianaWoods112]

I’m gonna be completely honest… I’ve been natural for about 14 years now. I went natural before the movement blew up. I have tired so many different brands and product lines. From my experience, idk what’s wrong with my hair 😂 but all these different black owned brands do not work for my hair. After spending all this money trying to buy $12 and $16 creams, I just went back to the “bad” products like grease and all the brands we used as kids. And my hair is loving It. I don’t really look for all natural, or organic or anything. My hair has been thriving just from sticking to the basics. When I was trying all these different brand my hair was stuck at bra strap length. Now my hair is mid-back length.

[@annhuff3300]

What old school products are you using that work for you? Ariana

[@Bonafiderayven]

@@annhuff3300I use blue magic and water wbu @arianawoods4971

[@Kygirly27]

They don't work for my hair either. Im surpised my 3c right above waist lenth hair hasnt all fell out (and ive lost many inches due to some of these brands) and I'm mixed with high porosity hair. Shea moisture, mielle. Carols daughters. As I am. Camille rose. African pride. Aunt Jackie's and many many more brands that are in my bathroom collecting dust I've spent hundreds and hundreds on last year trying to figure my hair out. They all I mean they all dry my hair out. Cantu destroyed my hair have me protein over load with their cream that says to use daily and made my curls brittle. I know when I was little my mom used Caucasian products on my hair it was always soft and silky....I know alot of companies HAVE changed their formulas since I was a child but no black brand has worked for me yet except shea moisture JBCO used to be my staple. Not anymore . I was told they put bad alcohols in our products esp products catered to black hair to make us buy more of their products to fix a problem we never had in the first place until we started using their product. Then to go back buy more of their products to repair the issue (which i see so many women blaming themselves for the damage,breakage, dryness ) but really theres a good chance its the product esp if you are natural.

[@shaniquamichaux1422]

My hair is so thin now. I'm mixed, use to have afropuff texture hair, now half is straight half curly. Maybe I should go back and start greasing my hair and doing twists and braids again. That pink oil sheen and lotion plus the grease used to be my staples as a kid. Interesting point you bring up.

[@ArianaWoods112]

@@annhuff3300 sorry I’m just now seeing this. I just use all of the “bad” brands, ors, blue magic, doo gro. Basically anything you can find in the hair isle of a regular store.

[@tenadefiant]

I will continue to buy from black owned businesses and give my support when I can. When brands stop catering to us and change formulas to fit the needs of people who don't have our hair texture, I will move on to the next black owned small company. I love to see us succeed and vow to step up my game in 2023 and be more aware of the products I buy.

[@SheReaDelSol]

That’s all we can do ❤️

[@LexiNc8284]

Agreed, do you have brand recommendations?

[@IAmPlaysWithSquirrel]

TGIN, Design Essentials, The Doux, Uncle Funky’s, Kinky Curly, Trepadora and Camille Rose, to name a few.

[@felishalewis]

Agree. I wish we can support more smaller brands that are trying to grow to and show support. 🙌🙌

[@lovelyone98]

​@@felishalewisThat is what I am going to do. I said the same thing.

[@shionajoseph3248]

“If you’re going to switch up on the ingredients then I’ma need you to switch up on the price!” That part!!!🔥🔥🔥☄️☄️☄️

[@SheReaDelSol]

talk about trying to finesse people

[@kapparhotau181]

Right

[@Jazzy869]

I find it hilarious that so many people “canceled” Mielle in 2020 yet were secretly still using the products and now are recanceling them. You can’t cancel what you already canceled so somebody is lying here.

[@SheReaDelSol]

Truth is, these people never stopped supporting them. They just stopped supporting out loud.

[@shanchan8247]

They 'cancelled' them as much as they cancelled Shea Moisture! 😄

[@Jazzy869]

@@shanchan8247 right LOL

[@kapparhotau181]

I never cancelled them I use what works for my hair. If their products work I'm still gonna buy if. If it doesn't work I will stop buying it.

[@kapparhotau181]

@@shanchan8247 shea moisture hair products started causing an allergic reaction so I had to stop using 😭

[@missko12]

When stuff like this happens I always think about how quick Juvias Place dropped black content creators years ago on both youtube and Instagram when a very popular yt creator used one of their palettes, their Instagram page turned into a pwi diversity ad overnight. I think tiktok exposed a lot of people to brands that most people (mostly black women) have washed their hands of years ago and it's given them a second chance.

[@SheReaDelSol]

You are completely correct. Shoutout to Gen Z lol

[@annaburke6445]

For some reason I've never really gravitated towards mielle. But this just seals the deal for me. I'd rather support fully black woman owned beauty companies

[@SheReaDelSol]

And that’s a choice you’re allowed to make ❤️

[@growinghigher420]

Wait I'm confused are you talking about full black women or fully support ?

[@annaburke6445]

@@growinghigher420 yeah full black women. Like soultanicals and sarenzo beauty ect

[@growinghigher420]

@@annaburke6445 ok well have fun with that and I'll pray for your future children

[@Annie-gq8df]

@@growinghigher420 Wdym?

[@claudiasmith9117]

If you have NOT made SheRea's hair growth oil, YOU are missing out! PUT down the soyabean oil product and PICK UP a Mason jar and make SheRea DelSol hair growth oil!

[@SheReaDelSol]

Claudia please lmaoooo

[@rockinwiththetruth2057]

@Claudia Smith, I'm waiting for her to start selling products 🙌🏾😘

[@tmichele8922]

Facts.. she has been giving us the tea, and yes it works great for my hair.

[@chidenisee]

This is why I make my own oils, butter, and creams for my hair.

[@SheReaDelSol]

This the one

[@Mickeii617]

I feel like my hair was the best it ever been when I was making my own hair products in college cuz I didn't have money I use the cheapest stuff but I practice my technique

[@sarak4418]

Im finna start back. Im getting all my stuff together and i have a full bottle 100 percent of rose mary oil already i will be making my oils asap

[@felishalewis]

Nobody knows your hair better then you! 🙌🙌

[@rashaetate310]

🔥🔥🔥 I agree with everything you’re saying. I’m a licensed hair stylist and the one things that bothers me as a black woman is hearing people say what another race or ethnicity needs for their hair. That is the most absurd thing I’ve ever heard. Products don’t know what color you are, you use what is best for your particular hair. Oils are made from plants,fruit and vegetables which are all made from the Lord. So how can someone say a person doesn’t need oil as if it it’s just for a certain group of people. Hair color and conditioners have oils in them. Before we as black women start being loud, just make sure we’re correct. I use Paul Mitchell on all my clients because the products work. Is it black owned, no, but does it work? Yes. Products are chosen based off your texture, porosity, density and if you have other deciding factors such as chemically treated hair. That’s why when you shop at a professional store there is no such thing as an “ethnic section”. Mizani is right next to OUIDAD and that’s next to Moroccan Oil, which is next to Malibu and so forth. News flash black women, white women use oil in their hair. They even have oil based lighteners that white people and other ethnicities use because it’s less harsh on the hair shaft.😊

[@SheReaDelSol]

I was really going to go there and talk about how hair at the base level is the same, some hair types just demand more, but that’s an entirely different video lol

[@jlew1591]

Glad that people are finally seeing how slimy Mielle is. Monique graduated from the high school where I taught. In 2018-2019 they had a contest to send girls to London/Paris. They went all around The Chicagoland area gassing girls up for this trip. Had them doing free promotion on socials and compete in pageant. The pageant was a huge fundraiser, where they had Derrick Jaxson, as the guest speaker. Anywho when it all came down to it the girls didn’t go on trip. I don’t believe there eve was a trip planned, but I can’t prove that. This was marketed to seniors in high school and they basically kept delaying everything about Trip until basically all the girls had to go college and no one could go on the trip. My students that won told me they saw the signs early. They were being used but everything about the trip was last minute and unplanned. I’ve looked at them sideways ever since.

[@SheReaDelSol]

This doesn’t surprise me one bit! It’s always been all smoke and mirrors. Sorry that happened to those girls.

[@hekeepsblessingme1312]

Shaking my head. That is a shame.

[@CurlsofaCPA]

It’s the rock I live under because I didn’t even know their oil went viral 😂

[@SheReaDelSol]

lmaooooo

[@penelopelane5753]

Girl, me too. I had no clue. 🤷‍♀️

[@shaystoomuch]

Same...and I'm on TikTok 🤣 I don't buy mielle products after they harassed Linda

[@Crystal_curls85]

I had no idea either until my sister started bothering me about trying to find her some. My sister doesn’t even do her own hair lol 😂 I said “girl bye” And gave her a list of other black oils she can buy.

[@Coco_Plears]

You and a couple other influencers called them out back when they bullied Linda and that’s why I stopped supporting them! Capitalism will be capitalism, it’s ALWAYS going to be the disrespect and deception for me!

[@SheReaDelSol]

delusion and confusion

[@keiaaiek9955]

Periodt

[@camillerichards6275]

First - It’s impressive you aren’t on Tik Tok lol - Second - great discussion because people are angry and going back and forth and no one is trying to understand the other side of the argument. Business owners are free to want to sell and make money and consumers are free buy from whomever they want. When it no longer serves you, move on. And I agree, there are plenty of other black own businesses that want and need support that have products that work

[@SheReaDelSol]

I know I need to get on there but lord, it’s tew much lol

[@k8bal473]

The only black owned brand I know that hasn't sold out and has been around for years is Design Essentials by McBride Labaratories. But at this point I may even need to check what's going on with their business too.

[@IAmPlaysWithSquirrel]

They’re still 100% black and family owned, so we’re safe!

[@michellement2158]

@@IAmPlaysWithSquirrel im not gona lie to yall my Design Essentials is my hairs favorite! It reacts so well to their products we love love lovvvveeeeeee Design Essentials! So grateful

[@DIAMONDGIRL57]

Camille Rose is my favorite line and is still black owned.

[@CurlsofaCPA]

Really enjoyed this video and like you said “you switch up, I switch up” lol there are so many dope minority owned/founded brands with amazing ingredients

[@SheReaDelSol]

soooooo many

[@evabright8735]

I'm going to keep on rolling with products that work on my hair. I've never bought Mielle.

[@SheReaDelSol]

As will I ❤️

[@ossier2796]

Buy what works for your hair not just because it’s a Black owned brand.

[@SheReaDelSol]

That’s a whole different video too lol

[@EmeraldsHoneyComb]

Tbh when mielle did that to Linda lynn I stopped supporting and only her original line worked for me and my daughters hair I haven’t purchased it in years since I started making my own hair and skincare products and once other people dibble and dab in brands ingredients start to change and a lot of them don’t use safe usage rates and leave things out on labels just like dawn which is another p&g product or sub partner and they have ammonia in their dish soap but don’t mention that but talk about how it cleans ducks im good

[@SheReaDelSol]

😩😩😩

[@limegreenlover21]

I stopped purchasing her products after the fiasco with how they treated Linda and other KZbinrs for making videos on their products

[@christinajones7696]

Ammonia in Dawn! 😳😳😳

[@EmeraldsHoneyComb]

@@christinajones7696 yes that’s why they say on the bottle do not mix with bleach, but leaves out the ammonia on the bottle that’s why it degreases lol

[@EmeraldsHoneyComb]

@@limegreenlover21 right that’s my good sis I done bought so many products in the past due to her they are still crazy for using her personal information smh

[@TimeisUp22]

😡 I never used Mielle. The one that hurt me the most was “the Mane Choice.” Since then its just been lemon water and shea butter. I cant deal with having to find a new product every 2-3 years because of a formula change. 😒

[@SheReaDelSol]

not lemon water lol

[@TimeisUp22]

@@SheReaDelSol 😂😂😂😂

[@rachelraquelRandR]

Wait what? I’m late on Mane Choice

[@TimeisUp22]

@@rachelraquelRandR She sold the company and they changed the formula in 2021. The way I found out was IG. When ever you buy a product follow the company or owners online. That way you can stay updated on their bullsh*t.

[@FineNaturalHairandFaith]

Honestly I’m not mad at them for selling. I don’t use their products since many years ago but this is what companies do. It’s not just black hair companies. Everyone does it. They’re honestly just irrelevant to me anyway

[@SheReaDelSol]

Literally irrelevant

[@GreenGorgeousness]

It's irrelevant when they make inferior products? It's irrelevant when they destroy what made them good in the first place? That's the cycle that needs to stop. For all of the companies, legacy, new, or minority owned.

[@FineNaturalHairandFaith]

@@GreenGorgeousness clearly you misunderstood the comment but ok

[@leoskiss3390]

That whole situation was the last straw for me. But you know what her products aren’t really that good for me to be upset about not using her products, the products are extremely MID….. she can keep that rancid soybean oil 😂

[@SheReaDelSol]

Respectfully, there ARE better products at the same price. But Imma mind my business…

[@leoskiss3390]

@@SheReaDelSol right lol 😂 they can fight tooth and nail over these mediocre products

[@SheReaDelSol]

@@leoskiss3390 Ain’t my fight at all lol

[@michellew4737]

Soybean oil is not good for us anyways. It’s cheap and GMO if you do not buy it organic.

[@leoskiss3390]

@@SheReaDelSol ok! Lol I said the same thing

[@sunnyj7424]

🔥 SheRea this is why you’re one of my favorite KZbinrs. I completely agree with everything you said. What we really need to focus on is length retention! Watching you for the past three years has opened my eyes to black hair care. Thank you!

[@SheReaDelSol]

No, thank you!

[@christinajones7696]

I heard that it takes at least $20-30k BC (before Covid) to get shelf space in a big box store. Most Mom & Pop start up’s cannot afford these fee’s starting out working from home.

[@SheReaDelSol]

Yup they can’t afford it at all

[@Coco_Plears]

Profit > People is the main point!

[@SheReaDelSol]

Always.

[@cr-zq8qn]

Mielle, Carol's Daughter, and the others...once they sell the biz the formula changes to market to a larger audience (caucasian people) and they lose their main target audience and sales decrease. It either becomes watered down or they eliminate ingredients and it's never the same. I hope Mielle took that into consideration but I doubt she cares.

[@keiaaiek9955]

And they move it from the black side of the store

[@KayBallard]

I don’t think the issue is about the fact that we all can go online and find the oil. I think the issue is we shouldn’t have to. There are so many products on the market for other hair types. Having someone who doesn’t need the oil and or shouldn’t use it because it is bad for their hair take away from the community is just another moment of having to deal with something solely for us being taken away. Whether it’s needed or not, if black women want to use a specific product made for them they should be able to do so without worrying that they can’t get it because a group who doesn’t need it causes a shortage for those who need it.

[@YummyCandiCollection]

You randomly giggling throughout this video is hilarious but you came with receipts and history lessons. Thanks for sharing!

[@SheReaDelSol]

Because it’s genuinely funny to me!!! The jokes write themselves

[@YummyCandiCollection]

🔥🔥I just finished the video and I'm glad that we agree on the oil controversy. I did a 3 part TikTok video on this topic and stated that there's so many other natural hair companies to support especially the small businesses that are still working out of their kitchen.

[@SheReaDelSol]

@@YummyCandiCollection because why are we crying over canola oil?

[@riennawalker28]

I’ve always supported Mielle here and there and I’m not going to stop now because they aren’t 100% black anymore. Like you said it’s about money and that’s with every brand they do what’s in the best interest for them. The only difference is it’s not in the dark anymore. I’m never the type to jump on the bandwagon or fight someone else fight. That ain’t got nothing to do with ME. But if they start changing these formulas as you said, it’s a wrap. Mielle ain’t the only one that don’t care about us most of these brands don’t wether it’s haircare or even clothes or makeup. They in it for the money and I’m in it for the results.

[@SheReaDelSol]

And I guess I'm different because I believe in the collective "we" and "us". Bullying and harassment towards one black woman, is bullying and harassment towards me.

[@riennawalker28]

@@SheReaDelSol I see too many black women, black company even small black own business bully and harass each other wether directly or indirectly for me to let it bother me. I just don’t see why it’s so different when someone famous or popular does it, and don’t get me wrong I definitely understand where you’re coming from and maybe if I did more research on that actual event my views on it might change but again I see it too often to invest my time in that one event. I don’t know or at least I don’t really remember who it happened to but maybe the only reason why, (I think) it went public is because she’s popular which, come to think about it may have been the reason why she did get bully and harassed, they probably felt threatened by how powerful her words can be because she has a large platform (again idk) Maybe I will educate myself on the situation after this. But I also think about the non famous/ popular people that may have experienced the same/ similar thing from other companies wether black owned or non black owned (which is why I just don’t let things bother me) And people just can’t take criticism until they eventually learn to deal with it or take it. Now if it’s a recurring issue then that’s a different story. And please don’t think I’m defending Mielle in any form because I’m not but I’m also 100% Caribbean which a lot of us has that(once you don’t bring your shit to me) mentally. Btw You’re one of my favs on KZbin and I stick around to see your channel blossom.

[@IAmPlaysWithSquirrel]

Can you name what other company did what Mielle did and illegally used a customer’s personal information to stalk and harass them? As much as you claim that you’re not defending Mielle, that’s pretty much what you’re doing with your whataboutism argument.

[@LaToya_C.]

I appreciated the clarity on black owned vs black founded. And I definitely appreciate the reminder that we have so many options in the e-commerce space! 💯💯

[@SheReaDelSol]

We gon’ be alright

[@TWS1977]

Too many options to be tripping on Mielle…this video is everything…love it

[@SheReaDelSol]

Wayyyyy too many

[@RikkeaHarris]

This is such a necessary subject to talk about! Thank you so much for taking the time to discuss this SheRea! 🔥

[@SheReaDelSol]

Thanks for watching ❤️

[@torimellis1866]

I’m happy for Mielle and every other black brand that has the opportunity to grow beyond anything they’ve ever imagined.

[@SheReaDelSol]

I’m happy if they happy lol

[@RosetteAckesson]

But why is it always at the expense of their core audience

[@LexiNc8284]

@@RosetteAckesson exactly that’s pretty dumb that they try and help their target audience find hair products and then abandon them for the majority for a bigger profit, yikes.

[@JK-wp4nl]

@@RosetteAckesson Not everyone is interested in being a larger business owner. Plenty of people start businesses and then sell them once they become profitable. Hair care is no exception.

[@Theeglowgetter34]

Camille Rose Coca and Nibs strengthening oil is sitting right there for y’all, it’s ingredients blow the Miele out the park !

[@SheReaDelSol]

Nah fr fr lol

[@CammyjOfficial]

Girl… you’re speaking so so so much truth ! The reality is black brands are going to sell to bigger companies, it’s always going to happen. I agree when the QUALITY goes down the drain that’s when they change those ingredients. “When you switch up, I switch up” 😂😂😂! Yes!!! 🔥. I am not mad at them for securing the bag, but they should never forget who put them there.

[@CammyjOfficial]

Yes I use that Alikay oil for my scalp

[@CammyjOfficial]

“Black women, we grow hair” speak 🗣️ facts

[@CammyjOfficial]

The blind loyalty is a killa

[@CammyjOfficial]

Facts the brands never asked for feedback 😂😂😂! They said gimme the bag 💰

[@SheReaDelSol]

They always forget who built them up

[@drinah2172]

🔥🔥I will always try to support black owned but, I will also support what works for me. Period.

[@SheReaDelSol]

And that's really it.

[@LaToyaEbonyHair]

I’m sending people over here to watch this video after they watch mine. This was a very strong take on capitalism! I don’t care about the oil personally, but I know a lot of people do. I have the tiny violins playing as well because people/brands are gonna do what they want regardless. Like you summed it all up in the end, these brands will do what’s in their best interest. I’m happy to see a Black woman get her coin! It won’t change my life personally, but I’m not about to be a hater. I do like that they have a foundation they donated to. Yeah, it’s a tax write off, but that won’t matter to the people it helps. Great video!

[@SheReaDelSol]

Thanks for sharing with your folks and thanks for watching!

[@ChocolateQueen225]

Thank you SheRea for this video because I’m so tired of this outrage. I cant even get on tik tok without hearing about this shit. We can be the biggest hypocrites though. Because your right we prop these brands up to make money. We are proud of them and support them with everything, then get mad with the get acquired. As a business I would think that would eventually be the ultimate goal. Not that it will help us, but because it creates wealth for them and their families. However I do believe the formulas should not change. inevitably it will because the best way to boost profit margins is to create a cheaper product(heavy on that soybean aka vegetable oil with a drop of peppermint oil) and sell it for 15 dollars. It’s a huge slap in the face because it should be cheaper to reflect the product. But we know it won’t. Mielle will end up changing the formula and people will decide if they want to support. But Monique and Melvin don’t care. That check then cleared. They sitting pretty and enjoying the publicity. And the outrage about the oil is laughable. When the last time you seen a black KZbinr mention that oil in their favorites? Like it’s the last hair oil on the market. It’s ridiculous.

[@SheReaDelSol]

Tiktok really ain’t real life. I just cannot. Quit the fake outrage already lol

[@cskmoore]

If the formula switch up, I'll switch up too. I've left Carol's Daughter, Shea Moisture and other lesser known black owned brands due to formula change. I use Henna Sooq, Nowiamnappy. I have recently tried Donna's Recipe Leave In - great slip for my daughter's 4C hair. If the formula stays the same or enhanced to be better for my hair, I'll stay regardless of the owner.

[@NikkiLynn3]

So true Sherae. Then you can tell when they sell because the packaging becomes so fancy and beautiful when before it was basic to the point still pretty but you can tell when I do that and this song fortunate, I didn't know about Carol's daughter and Shea moisture SM H and like you said It's not so much that they sell is that they change the formula. Now I gotta say canola oil is not that bad, especially for high porosity hair it's great for sealing in the moisture because I use it. I have thick, coarse, high porosity hair, and when I found out about canola oil, I tried it, and it worked perfectly. Now I don't know about using it as an only oil in moisturizing creams and conditioners and stuff like that especially if you're not using cetyl alcohol BTMS 50 etc etc, or as a replacement, no, I wouldn't do that. You still need your Shea butter, mango butter, babassu oiks

[@SheReaDelSol]

I’m not paying mad money for no cheap oil is all i’m saying lol

[@NikkiLynn3]

@@SheReaDelSol I know you're not lololol, I'll use it, and fix it up fancy 😂😂😂

[@nawlincurly]

I’ve never used the products but I do know that when Mielle partnered with a venture capital company the writing was on the wall. That’s what they do set up for the acquisition by a multinational. It definitely a win for Monique & Melvin

[@Drujulien]

Please make a list of black owned & operated hair care companies. So many of these companies are selling out & I am not sure who the support anymore. 🙃

[@SheReaDelSol]

Babe, google right there lol. Most brands disclose whether they are black owned or not when you go to the website. You can also email or dm them on instagram.

[@limegreenlover21]

Sooo glad you’re touching on this subject!!

[@SheReaDelSol]

I went back and forth for AWHILEEEEE

[@azeezareed5452]

Y’all tripping. I haven’t really used any of her products. I bought some rosemary and mint edge control that was on clearance and was not impressed. I understand that most people like that line the best. Y’all need to go out and get the CURLS brand. Omg I love it and it actually keeps my hair MOISTURIZED in dry Arizona so that says a lot. Camille Rose Aloe Whipped Butter Gel is amazing, and get TGIN leave in conditioner, either one works. I use these products and I have no problem with breakage or dry hair and my hair is half down my back. Oh and I make my own flaxseed gel because that’s super easy too. I’m lost as to why people would be mad about hair oil selling out. Hair oil is by far the easiest thing to make, even for those who are lazy. Grab your favorite oil and essential oil and mix together, BOMB. And it will last you and way more cost efficient than buying a small $10-$15 bottle. I NEVER buy that prepackaged hair oil because it’s a scam NOBODY can guarantee YOU hair growth. Even if you tried to tell me it was liquid gold I still wouldn’t buy it because I know It ain’t better than my homemade concoction and my hair oil lasts me. Don’t give into the hype.

[@MargoMilkShake]

I'm 1000% for this video. ❤️❤️ Learn how to make your own stuff to serve your own need. Period. Any company where you have to BUY their product resigns you, as a customer, a line on a ledger. And lets face it, ppl with fine straight hair still outnumber those with type 4 hair.

[@SheReaDelSol]

Thanks for watching ❤️

[@Lisa-W]

🔥🔥🔥You spoke nothing but the TRUTH in this one!!!

[@SheReaDelSol]

Thanks Lisa ❤️

[@brit_brit]

That is my issue too! The formula change!! Shea moisture made me mad with the formula change but made the statement that the ingredients are the same. I was looking at that the new product vs my old product and was like why they playing in my face like I can’t read 🙃

[@SheReaDelSol]

Oh yea they love gaslighting tf outta us lol

[@brit_brit]

Whew makes my eye twitch lol

[@cherylwiggins17]

🔥🔥🔥Y'all canceled Mielle before I ever got around to trying them, so I'm not invested in the faux outrage on TikTok. Also, you can't take micro and macro economics and be surprised when these companies sell out. We as a people don't get access to the resources that the major companies get, so a some of the selling out is keeping the companies from closing altogether. I'm at the point now that I just shrug my shoulders and keep it moving. Plus I have sensitive skin and scalp, so I'm very picky about what I put in my hair to start with. I can make my own at home on the low and not have to worry about a irritated scalp.

[@SheReaDelSol]

literally it’s a natural progression of capitalism lol

[@ALove4Me]

I hope everyone took notes so they can go back and re-read when their next favorite brand does the same thing. There are too many products on the market that work to be caught up over Mielle 🤷🏾‍♀️. Thx for giving people this education

[@LilyWildfl0wer]

“when you switch up, I switch up” 👏🏽 🔥

[@MzBatyah]

🔥🔥🔥 Thank you for having this conversation. #BlackCapitalism And you're right, there is NO shortage of good haircare products for women of color. For those who choose to stop supporting black haircare brands once they become acquired, for whatever reason, search for other black owned haircare brands that will work for you in the same way or better.

[@SheReaDelSol]

Literally no shortageeeeeee

[@MzBatyah]

@SheReaDelSol ...but I'm still selfish though. But I get your points. 😅🫣

[@VirtueWithin]

I’m with you sis, I’m going to use what I have until it doesn’t work anymore. This hair is not going to last forever

[@themillennialmortgagegirl]

You hit the nail on the head. Idc when they sell. I care when they change the formula 💯

[@SheReaDelSol]

Peripd

[@urbanbakked3501]

Not only is this about capitalism is all buying out buying out your competition...YES...and the people will still come

[@Godisloven09]

The owner was so unprofessional in what she did to Linda. I loathed them for that. I didn’t, however cancel them. There was one product that was magic on my hair and I wasn’t going to cut off my nose to spite my face. Anywho, in terms of her selling the company, it’s her company and she can do what she wants. You’re right, profit is the goal of any business. If they offered her an amount that she was comfortable with, that’s her business. I certainly hope they don’t change the formula of the one product that I like. Capitalism is what the US does. It’s that simple. We can either fight it or flow with it. It’s our choice. Everything that we do, buy, invest in, etc. is rooted in capitalism. I will always support black businesses, if at all possible. But I’m not going to cancel someone who gets their coins in a deal. Unfortunately we don’t have enough black entrepreneurs to support every aspect of my life. Businesses in general, go into business to make money. Certainly they may start with a genuine passion to help, but over time, money becomes the focus and truth be told, there is nothing wrong with that.

[@Z_Dyme]

This is a real conversation that needs to be had 🔥🔥 And I refuse to get on Tik Tok too. I'll leave that to someone else

[@SheReaDelSol]

Tik tok us too much lol

[@alee7322]

I feel like this. I will support Your Black Brands first, if the products work on my hair. You are correct, you let them buy your company and change the formula. I’m not for that. I move on.

[@SheReaDelSol]

Period.

[@Mickeii617]

I was trying to take a nap and then this popped up and I can't even go to sleep I got to see what you said 🤣🤣 🔥🔥🔥

[@SheReaDelSol]

And I said what I said lol

[@onetallgirl1369]

I agree with everything you say in this video, there are too many other black owned companies to invest in. I stumbled upon several black owned companies in my local area (Dallas, TX) selling, hair products, skin products, candles, and even fragrances! So I'll take my black dollar there! One of the good things about living in the states is that we have options!

[@gentrytr]

Please drop the deets. I'm on the hunt!!

[@Sheneilla]

In my area (Brampton, Canada) that oil went for 12.99. I just checked it’s at 15.99!!!! I’ve never been a big fan of Mielle. Their products aren’t bad but for me, my hair loves Camille rose.

[@SheReaDelSol]

Supply and demand...

[@chidenisee]

Her products never worked for me. Tried and returned every time. Canceled this brand 3 years ago. I am actually surprised every time I see their items on the shelves.

[@SheReaDelSol]

They kept on rolling!

[@Hintedbymarina]

This has been one of the best videoes/takes I've seen on this topic! Thank you SheRea!!

[@SheReaDelSol]

Awwww thank you! I went back and forth with this video, but I saw a lot of content around this with fiery outrage and I wanted to share my unpopular opinion

[@Eveningbreeze721]

Curls Dynasty's oil can be added to the list . A few drops of rosemary can be added if using it on the scalp. Anyway, I lost no sleep when TMC changed formulas. We knew that would happen. But like you said... Just move on. So many other options now. It is not 2008 anymore.

[@SheReaDelSol]

Times have really changed, for the better.

[@mensahnicole]

"yall really going hard for some vegetable oil" I JUMPED LMAOOOOOO

[@ccnapoole]

This video is so on point. There are so many brands we can try if we are not satisfied with the direction of a so-called fave. Your DIYs are amazing, I'm still making that pumpkin mask monthly and I'll be trying others in The Tea. The fact of the matter is that what Mielle did is capitalism and we should expect nothing less.

[@SheReaDelSol]

nothing less!

[@MelissaQ]

Alarm heard! Yes i love that you mentioned that the integrity of products being lost after brands buy them out. Your skin is giving glow lady! Yes i love making my oils! Yes i am here for QUALITY! 🔥🔥🔥🔥🔥

[@SheReaDelSol]

The ingredients have changed every time

[@waterspirit8053]

How you make your money and what you do with it in a society definitely matters. By all means, "get yours in this capitalistic system," but try to get some ethics while you're at it. Try to help some people somewhere that need it. Try to undo some harm somewhere. Just my 3 cents. Good video overall, glad I came across it. Be well. ✨💜

[@cutiepiea3687]

If they really wanted to be inclusive instead of changing formulas they should have made a whole line for type 2 and type 1 hair and promote it and advertise it like that. There’s no issue with them expanding their brand but if it’s at the expense of black women by changing formulas then fuck that.

[@AliceintheRabbitHole]

🔥 Really appreciate hearing your thoughts on capitalism. It’s a tricky subject, especially as we live under it! You covered it eloquently. Great video!

[@SheReaDelSol]

It’s so tricky!! We all need money to survive but this system is horrible and that can’t be denied

[@ashiapowell]

Bingeing your videos!! As a side note, can I get the outfit deets? I love the color and the material. Ok now back to the regularly scheduled program. I couldn't agree more with what you said. This country wasn't made for Black people to succeed and thrive in the way that society was set up. It was made to keep us poor. We need to be free from the oppression of white supremacy and capitalism. And you are very right, everyone who looks like us don't have our best interests at heart. They want the support but don't want to put in the work to ensure that we are working together for black people to be free and thrive on our own, not without society, but dismantling the way society was developed in the first place. LOVE YOUR VIDS!!!

[@SheReaDelSol]

bit.ly/3QUtgWm Unfortunately, it's sold out, but worth shopping around the site.

[@meshel4]

The way I laughed and howl during this video. The vegetable oil part. You are so genuine and authentic unapologetic it’s brings me much joy. Please keep making your content, we got you. Your hair is flourishing. Happy 2023 🎊 🎉 🖤👍🏽

[@SheReaDelSol]

Thank you so much!

[@dharmon8798]

That's the problem they end up changing the product I can't and won't support a company that takes things out that was working for us.

[@deidreej]

WOW! I never bought Mielle’s products! And I don’t have Tik Tok or Instagram. Anyway, I didn’t know they sold but I saw a reel on Facebook about the oil issue! This is what I believe, black owned companies I think should branch out to other races BUT, they should stay true to their loyal supporters, those people who had their back from the beginning! Don’t switch up your ingredients, keep them tried and true! 🤔🤔🤔

[@SheReaDelSol]

That never seems to happen lol

[@deidreej]

@@SheReaDelSol Something has to change! Anyway thanks for sharing, this was an awesome and informative video! BTW, it’s almost our season! Try to enjoy your birthday this year! Aquarian Nation! ❤️❤️❤️

[@SheReaDelSol]

@@deidreej Happy birthday in advance babe ❤

[@marcelleharris8715]

Yadain Cultural Solution, all black owned and have great hair and skin products for us. We can absolutely find black owned brands everywhere if we do our research.

[@SheReaDelSol]

Literally everywhere

[@christinajones7696]

Amerikkka was founded on CAPITALISM. I’m not mad at them for doing what they believed was best for them & their company.

[@SheReaDelSol]

i’m not either. It’s another day to me lol

[@RNDiva33]

Happy New Year!

[@bklynbutters13]

🔥🔥🔥 I had only used 2 Mielle products before the Linda Lynn harassment went down and one was decent (the babassu DC) while the other was trash (the rice water clay mask). So I was more than happy to never purchase from them again after how they tried Linda. Also, I've always been an ingredient snob, so that soybean oil mixture was never going to get purchased by me anyway. The white girls can have it. 😂 It's only going to give them mint-scented greasy hair. 🤣

[@SheReaDelSol]

😂😂😂😂

[@tmichele8922]

I only liked the skincare line

[@bklynbutters13]

@@tmichele8922 They had a skincare line? Was that what their rice water collection was originally intended for?

[@Sweetlady1916]

Mint-scented greasy hair, right! 🤭🤭

[@nfischy1018]

It is so ironic that you said, “Maybe they don’t know,” in regards to sistas who aren’t privy to purchasing Haircare products online. Surprisingly, and I mean that genuinely because I was shocked to learn that, there are far more people without access to the World Wide Web than we may think. In fact, it’s one of the things some marketers are highly concerned about in terms of expanding their business-to-consumer reach from selling products to conducting online surveys to get an accurate read of the market they want to enter. My legit thought was, “Nah, surely there aren’t ppl-especially Americans-with no internet access this day and age.” But according to the data presented at that time, I was wrong 🤷🏽‍♀️ but at least now I know of the reality that still exist for some folks. I personally see capitalism as a good idea (the opportunity for people of any background or “class”/caste, to build economic wealth) that’s abused by some very terrible humans, but that’s my POV. And regardless, I really enjoyed your video 😉.

[@SheReaDelSol]

Hey! I have 50-11 wash day videos and several videos on inexpensive products

[@really_joyce2452]

🔥 I honestly just ignored anything about mielle but I wanted to hear what you had to say. I haven't had a great experience with mielle products but I've never felt restricted in any way with products. I guess people are just territorial and abit short sighted. #100sOfBlackOwnedBrands.

[@SheReaDelSol]

❤️❤️

[@smitchell8788]

We are our worst enemy …. Business mergers, acquisitions and investment opportunities will not stop or be limit to one product, ethnic group or industry. Ignorance is bliss.

[@kallieshaharvey1195]

Amen sister better oils are out there...and ppl are making hair oils...I followed your ingredients in KZbin and made my own

[@SheReaDelSol]

❤️❤️❤️❤️

[@gabriellamckinley3495]

" I am SUPER black!" Liked 🔥🔥

[@rah.alexzandria6995]

I’m not a fan of Mielle. I do agree there’s options available. However, if BW prefer that option it should be available. Gentrification is a huge problem in all aspects of the black experience.

[@SheReaDelSol]

Absolutely is a problem, but if the brands main goal is to make money, it’s a losing battle

[@charlie4006]

Mielle is an RN nurse turned ceo of a successful beauty brand 👏👏👏🌷🌹🌹🌷 I don't blame her for partnering with P&G. The hair & beauty market is a very competitive space. Mielle Organics wants to keep their edge in the marketplace (cvs,walmart, walgreens), and to do so, you need 💰 and leverage. I get it from a consumers' point of view when something works. We don't want things to change. But a lot of people who are criticizing mielle have never started or ran a successful business

[@deborahobakpolo8651]

im done with them tbh, and is it just me but the rosemary mint oil is ok..not bad but ok..ive used other brands and even made by own and my hair growth was drastic, but to each their own igg

[@SheReaDelSol]

always to each her own lol

[@Tembila2]

Omg I was literally gonna make a tiktok about it being soybean oil and you hit the nail right on the head

[@SheReaDelSol]

lmaooooo

[@nyishaj123]

I agree with most of this video. However, you missed one ingredient in this discussion. 99.99% of the black owned businesses were exploiting their own people by not creating products that benefited the hair long term. Black people happily, willingly and unknowingly bought into this exploitation without question. A lot of black people are still buying into it. For me, this is a full circle moment. The same people that brainwashed black people into segregating our hair products are the same people that are about to exploit their own people, along with the other black people that want to continue to participate in this exploitation. What's ironic is that these conglomerates know what they are buying is complete trash. At the end of the day it is about money. Capitalist corporations need consumers to buy their products. You don't buy; they don't make money. Move accordingly. Mielle will not be the last black owned business to sell their company or partner with a conglomerate. I say take they money. Fenty Beauty will more than likely go this route eventually.

[@SheReaDelSol]

girl I had to cut this aspect out. I did touch on the exploitation a bit but there’s so much more to be said! Thanks for this thoughtful comment ❤️

[@IAmPlaysWithSquirrel]

Please do a follow up video where you expound on this topic, because I really enjoy how informative this is and you’re helping to shine a light on things that aren’t given enough thought when people talk about supporting black businesses.

[@Mrs.Grammaticus]

‘Y’all are really going hard for some vegetable oil’. That line took me straight out 💀! Screaming here 🤣 🔥 👏🏾

[@naturallylisag]

🔥🔥🔥 I haven't supported them since they bullied Linda Lynn so this news didn't bother me.

[@SheReaDelSol]

Thanks for watching ❤️

[@SugaryKeko]

See I only just started using the oil because it was recommended to me from one of the customers that I work with only for a few weeks later to have all this come out and then find out that she was also harassing people. I'm just glad I'm learning all this before I spent a lot of money on her stuff. Honestly I'm just going to move on to Japanese and Korean products as my hair isn't traditional black hair anyway and I'm getting real tired of these business owners not acting right.

[@tonyahutson7843]

That’s right Queen, match energy like a Mutha!!! You can make a more effective “hair growth oil” with 3 ingredients; rosemary, cloves, evoo or any other oil of choice. We have choices. S-Secrets - bomb, Hair Growth Co - fire; shoot go old school with Wild Growth; 😂 😂😂😂

[@thing2140]

Wild growth 🤍

[@SheReaDelSol]

dang, I forgot about s-secrets

[@denisehicks-mial1540]

Great video. You are correct. There are several black owned companies that we can purchase from online as well as retail. Thanks for the video

[@SheReaDelSol]

You're welcome!

[@shreenahobson1446]

Hey SheRea it's so many good products that's slept on I don't get it. Soon as all the brands get mainstream they sell what's new about that. If you find something you like don't tell social media about it. Especially if they ain't paying you stock up on the shit and keep it moving. Mo knows hair changed her formula to. Her products worked great in my hair and I stocked up on them before the change. I don't care who change what imma be good either way it go.

[@SheReaDelSol]

we gonna always be good ❤️