On-Page SEO Pt 2: How to Optimize a Page for a Keyword - 2.2. SEO Course by Ahrefs

[@CenturyRide]

I've been paying for Ahrefs for years... these tutorials are finally teaching me how to get the most out of it (instead of guessing). Well done!

[@AhrefsCom]

Great to hear!

[@persiancowboy]

love the speed of upload and quality of the content. waiting for more

[@AhrefsCom]

More to come!

[@persiancowboy]

@@AhrefsCom for someone that is wanting to become an Seo, do you recommend watching videos and researching or purchasing a course?

[@mcglonejoe4876]

@@AhrefsCom I would like to have you help implement this.

[@juanpablohernandez8940]

Great to see that now you are doing a well organized course videos

[@AhrefsCom]

👍

[@PaulMarlow]

Ive been using your platform for 6 months and feel comfortable with it, but seeing these videos and picking up a little thing I missed hear and there is a huge help! Keep these coming!

[@AhrefsCom]

That's awesome! And thanks for watching! - SQ

[@farrisfahad]

Amazing work. Thanks for the effort. I really appreciate it. Ahrefs is my favorite SEO tool. You guys are doing a phenomenal job.

[@AhrefsCom]

Thank you!

[@muhammadsaium1310]

This is good task. It is one of the most useful content To search it properly in any platform. I like This Type Of Content. You are The Best contains maker by Your Task.Thank You So Much.

[@AhrefsCom]

Thanks a lot! -Helen

[@edwinmallari4448]

Simple & clear presentation... Newbies like me can easily understand... eventually learn faster. Super thanks!

[@AhrefsCom]

Glad it was helpful!

[@im_ravindra]

Best tutorials on internet. Thanks alot

[@AhrefsCom]

Our pleasure! -Helen

[@nimishbansal3928]

🚀 Creating an Optimized Page for Search - Importance of ranking for multiple keywords. - Two key elements for high search traffic: optimized page and backlinks. - Introduction to the focus on creating an optimized page in this lesson. 📚 Satisfying Searcher Intent - Significance of satisfying searcher intent in on-page SEO. - Learning from top-ranking competitors to understand content creation. - The role of competitor analysis in crafting relevant and valuable content. 🔍 Researching Competitors for Content Creation - Selecting relevant ranking results from SERP for competitor analysis. - Identifying similarities in content structure and subtopics. - Observing and understanding audience preferences and language through content gap analysis. 📊 Content Gap Analysis and Internal Linking - Conducting a content gap analysis using Ahrefs' Content Gap tool. - Understanding the importance of internal links for passing authority. - Leveraging internal links for better user experience and SEO benefits. 🖼 On-Page SEO Technical Optimizations - Importance of including target keywords in titles. - Guidelines for creating short and descriptive URL slugs. - Meta description, internal linking, and image optimization for improved on-page SEO. 📸 Image Optimization for SEO - Three-fold image optimization: file naming, descriptive alt text, and compression. - The role of compressed images in improving page load times. - Tools and tips for effective image optimization. 📖 Readability Optimization - Tips for improving readability through sentence and paragraph structure. - Importance of descriptive subheadings and maintaining an easily readable font. - Writing style recommendations for a more conversational and engaging content. 🛠 Additional On-Page SEO Optimizations - Overview of additional optimizations: open graph meta tags and Schema markup. - Mention of plugins like RankMath or Yoast for implementing OG tags and schema. - Emphasis on technical aspects as complementary to satisfying searcher intent.

[@allwynmathias856]

Hi Sam, with regards to On-page SEO, what about the html tag ?

[@Fitnessforhealthylife]

Thank you,Sam & Ahrefs team! Quality content 🎯

[@AhrefsCom]

You're welcome!

[@cuteandfunnypets6527]

Best Knowledge Information.

[@AhrefsCom]

Thanks!

a Good way to start my day

[@AhrefsCom]

👍

[@rmmusicstation5834]

Big fan from Bangladesh. Very informative tutorial

[@AhrefsCom]

Thanks!

[@digitallearningpoint110]

I think practical explanation could make It more understandable ...😊

[@AhrefsCom]

What practice do you think this video lacks? -Helen

[@richardwilletts2566]

As someone new to the field, was wondering if there's anything that's changed much since 2021? Is there anywhere that would give more updated information or has not much changed in the way this works? These videos are fantastic and easy to understand.

[@AhrefsCom]

Thank you! SEO basics didn't change much 🙏 -Helen

[@Rayyan_03]

lots of love from india

[@kandaman304]

GREAT video on on-page SEO!

[@AhrefsCom]

Thanks!

[@turabahmad6214]

very informative. Thanks

[@AhrefsCom]

Glad it was helpful! 🙏 -Helen

[@wendywaichigo]

Very informative, thank you.

[@AhrefsCom]

Glad you liked it! -Helen

[@tharunbathula9170]

Finally, got the Content

[@AhrefsCom]

👍

[@the2sgamers837]

Again great video Sam,lot of Learning on onpage.thanks

[@AhrefsCom]

You're welcome!

[@mhrruhan_18]

Many many thanks for video ❤🎉

[@AhrefsCom]

UR welcome! -Helen

[@saidahmed6000]

Amazing as usual

[@AhrefsCom]

Thanks!

[@AdwaitYogaSchool]

Great, as always. Thank you Sam.

[@AhrefsCom]

You're welcome!

[@MySideHustleStash]

Thank you for sharing ❤

[@AhrefsCom]

You're welcome!

[@rydermeehan8171]

Really great stuff per usual

[@AhrefsCom]

Thanks!

[@Wasimkhan-gs1wx]

Love your content boss

[@AhrefsCom]

Thanks!

[@michaelmurray7472]

Absolutely amazing video 😀

[@AhrefsCom]

Thanks!

[@comedygerms]

Thanks for sharing

[@AhrefsCom]

Our pleasure :) -Helen

[@hargurpreetsingh6094]

Informative thanks for sharing

[@AhrefsCom]

Glad it was helpful!

[@786iskills]

One of the best tool of the world but needs to improve keywords telling system.

[@AhrefsCom]

What do you mean? - SQ

[@SanjeelSunny]

Nice Tutorial sir 🔥

[@AhrefsCom]

Thanks!

[@asmasiddiquashaikh]

which extension you are using as a clipboard?

[@maziar770]

thanks for sharing great info 👍👍

[@AhrefsCom]

You're welcome!

[@dashrafi]

What clipboard application are you using?

[@manishatank1590]

I think for keyword research and in depth analysis AHREF free is not working? right?

[@intertenmentpeoplefacts7770]

Good information 👍

[@AhrefsCom]

Thanks!

[@khamismaiouf672]

Thank you very helpful. How about external links, how do you choose then?

[@AhrefsCom]

Do you mean how we choose to link to external pages? I'm not sure if there is a strategy per se; we just link to sites that are helpful and expand on the points we're talking about. - SQ

[@MichaelWilliams-lo3ix]

Awesome

[@AhrefsCom]

Thanks! -Helen

[@LorenzO-305]

I am take notes 📝

[@AhrefsCom]

👍

[@umairsimjee]

The main thing google does not count meta description as the ranking factor. But yoast plugin recommend to use keyword in meta description.

[@AhrefsCom]

ahrefs.com/blog/meta-description/

[@umairsimjee]

@@AhrefsCom thank you

[@jasveersingh4610]

Thank You SIR 🙏

[@AhrefsCom]

You're welcome!

[@МихаилАмбарцумов]

Thank You

[@AhrefsCom]

You're welcome!

[@coolestnerdever2128]

Great video? This is my first time hearing about open graph (OG) meta tags. Is there a video on this topic also?

[@AhrefsCom]

We don't have a video on this but you can check out this article: ahrefs.com/blog/open-graph-meta-tags/ -Helen

[@CrimeintheDarkLight]

useful video

[@AhrefsCom]

Thank you!

[@IonProdan90]

I'm first here :)

[@AdhamMaher]

Hi Sam, Let's say please that I'm creating a site for cleaning services. I will make a column in my footer with links to all my services. So in this case I don't have to make internal links in each single service page??? As I already have in the footer? or the footer links can't be considered as internal links? Thank you! :)

[@AhrefsCom]

All links that point on the pages of your site are internal. Their value is another question. -Helen

[@alijee9443]

Thanks for great information. my question is when i'm searching a keyword google shows me TOP sites in SERP but those sites are not using the exact keyword in their title, but they are ranking for different 3 to 4 keywords with their same "ONE" title which is not matching to exact keywords. Then i was searching keywords using modifiers like best, cheap, afffordable they all have different search volumes but Google shows me the same results same sites on top which i mentioned above. can you guide me about that. Thanks

[@AhrefsCom]

Read this post: ahrefs.com/blog/long-tail-keywords/ - SQ

[@aloksingh5949]

Can you make video on Technical SEO

[@AhrefsCom]

Coming soon :)

[@orangewobbly2980]

It would be immensely helpful if you said at the outset that signing up to one of ahrefs plans was a requirement before wading through the content of this excerpt. Ahrefs 'site explorer' requires me to 'sign up for ahres' at a cost of min £79 per year. I'm a newbie and want to satisfy my idle curiosity first before wading in and sending money . . . . .

[@AhrefsCom]

We have lots of free SEO tools at ahrefs.com/ , check our footer :) -Helen

[@Vishal-uz4rn]

Few of my pages ranks one number on Bing( gets no traffic as no one uses Bing for them) while google rank them about 15 or 16 position. How do move up? I have more contents and targeted towards solving user queries but yet not moving upwards much.

[@AhrefsCom]

Tons of videos on our channel to help you figure out a solution :) - SQ

[@lenishkhatiwada]

Can you tell the shortcut key of opening that clipboard🥺?

[@aniketmlk6]

windows + V

[@lenishkhatiwada]

@@aniketmlk6 i said opening that clipboard he is using mac windows+v will only paste

[@teknoy5417]

Should we use H2 on our blogpost?

[@AhrefsCom]

Why not? - SQ

[@teknoy5417]

@@AhrefsCom I mean do we need to use H2 ,H3..on every blog post?

[@brino5771]

Hello Sam Thanks for this amazing valuable SEO course. So, that's been quite some time that I'm facing this issue, and I've searched a lot without any real result. And the problem is that Google displays some of my websites' articles with one of their relevant keywords on the title instead of the real title, and because of this, the URL changes from "mywebsite.com/article" to "RelevantKeywordInUglyFormat.com/tag/article". Can you please tell me how I can prevent this from happening? In some forums, they suggested using this code ""; however, this latter didn't prevent Google from messing with my lovely pages. I'm searching for this because Ahrefs site audit detects them as pages with low word count, and therefore, Google will not rank them. That's mean instead of ranking one page with plenty of relevant keywords, google try to rank some keyword separately. Thanks in advance :)

[@AhrefsCom]

It doesn't sound like Google is changing your pages, but your desired page is not ranking? Maybe check out this article: ahrefs.com/blog/canonical-tags/ - SQ

[@sasha3017]

How to go about when the search result reveals "there is no data for the keyword?"

[@AhrefsCom]

Do you mean how to target the keyword? - SQ

[@goodday9282]

I wanna ask you that if we created our own pages on Wikipedia and wikiHow or any other wiki platform and link our site do we get dofollow backlink 😜

[@AhrefsCom]

No. Wikipedia links are mostly nofollow. - SQ

[@aniqaishchoudhary]

Hi sam , you discussed it perfectly but you did not tell the results clearly. If top pages are writing about anything and some of their heading s are similar so should we add that too in our content?? And what about headings that are not common among top pages ?? And where we should create differences to beat them ?? Waiting for guidance.

[@AhrefsCom]

There's no one-size-fits-all solution here:) You should decide it for yourself where to set the difference that will make your article better - if it's a few tips that were not mentioned in the top articles or some essential guidelines. -Helen

[@aniqaishchoudhary]

@@AhrefsCom and should we add the headings in our content too that are similar among top ranking pages ?? 😬😬😬

[@AhrefsCom]

It's not necessary but you can check those headings for some additional keywords for your content -Helen

[@r0bhyde]

It says in the video there is a free tool for achieving all that is explained on the video, can I have a link to this as the page says there is a $7 fee to even try it, and when searching on google the link to Free Keyword Difficulty Checker also wants $7 for a trial?

[@AhrefsCom]

The links to the tools are in the description. For keyword difficulty checker, check out this link: ahrefs.com/keyword-difficulty - SQ

[@r0bhyde]

@@AhrefsCom Excellent thanks for the link.

[@thanhhohai9737]

Does the Keywords Explorer Tool of Ahrefs is still free? The link asks me to start my 7-days trial for $7

[@AhrefsCom]

The Keywords Explorer tool was never free :) - SQ

[@thanhhohai9737]

@@AhrefsCom oh, so what is the free keyword checker tool that was mentioned in the video? Or was I mis-heard it

[@arunbabu5150]

I used to get google discover traffic a year ago.now it is nil.how can I get traffic from google discover

[@AhrefsCom]

ahrefs.com/blog/google-discover/

[@itsmeun-knowable]

Hey Sam, would you make a video on how to respond back to (edit: Haro and other) researchers and ask for a Backlink to you website! Or please answer me here.

[@AhrefsCom]

We'll have a blog post about PR tactics coming out soon. - SQ

[@pokestudiocity4544]

So u r saying that on page SEO is all about content,title,subheading

[@AhrefsCom]

That has always been what on-page SEO is about. - SQ

[@ericwong1545]

5th

[@mcglonejoe4876]

is there someone who is excellent at implementing this?

[@Indomable2023]

Please subtitles in spanish we are millions!! thanks

[@AhrefsCom]

I think we'll probably republish it on our ES channel. - SQ

[@justrealguide7637]

Please don't use golf example because here no one now about this

[@AhrefsCom]

Why not? I'm sure there are some golf fans around 🙂 - SQ

[@asifkickasifkick1782]

Hii new website open bro