Only The Wealthy Could Eat This Intricate Japanese Sweet. Now It's A National Delicacy

Kameyakiyonaga is a confectionery shop in Kyoto, Japan that has been making sweets since 1617. Today, it's run by the 17th-generation owner, Maegawa Kiyoaki. The shop specializes in kyogashi, a type of wagashi only made in Japan's ancient capital, Kyoto.
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Only The Wealthy Could Eat This Intricate Japanese Sweet. Now It's A National Delicacy

[@alexgr87]

I loved that even though its a business since 1617, and they have this tradition in the way of doing things, the owner it's not "stuck" in the past when he said: "we think of sweets that are liked by the youth, sweets that would look great on instagram". I really hope one day can travel to Japan and try one of this pieces of sweet art.

[@Outwardpd]

This is what separates the traditionalists in Japan from the traditionalists in the west imo. They actually preserve their traditions for historic and cultural reasons rather than because they are afraid of what is 'new'. And yes I'm aware there are exceptions on both sides.

[@user-wp2uo1xd4j]

@@Outwardpd the difference is america does not have a culture… you can’t compare Japanese or Indian or Chinese culture to america they date back 1000’s of years.

[@stupidityofme7248]

@@user-wp2uo1xd4j America does have a culture! Lots of them actually! And I'm talking thousands here! It just so happens some people came over from Britain and well, killed them all. Even the few native cultures to the Americas that are left are suffering.

[@charlesgale4257]

you think beans and sugar taste good?

[@Jenisiz7]

America is insanely capitalistic...company like this would never last here. There's no sustainable market...

[@justvibinginouterdarkness]

I appreciate that instead of being resentful that the younger generations are perhaps turning away from traditional sweets, he is looking to change and connect with them by considering social media and non-traditional holidays when designing his sweets.

[@biazacha]

That’s the true way to keep culture alive. Instead of stubbornness, accept society is fluid and changes so you practice your craft accordingly. So many traditional arts have found a way in the new era, blacksmiths, musicians, calligraphy, book binding… you just need to love what you do and be eager to share with others.

[@BeepBoopBopBap]

@@biazacha yes!! Culture has always been fluid and adapted to its environment, the idea that the new should bend to the old instead of the other way around is a very recent idea

[@Veeravaara]

I don't know if he was considering non traditional holidays, or just looking at inspiration for an autumn theme. Pumpkins are harvested in the autumn, thats where other holidays get them from

[@tiacat11]

@@Veeravaara He specifically said he was making pumpkins for Halloween in the video, though.

[@FrogsForBreakfast]

Plus the pumpkin had a 🎃 face. That's not just fall, that's Halloween! I like that he uses the old techniques in new ways. The pumpkin uses the same tools as the flower. Respect the old, use it to create the new. Since selling to the emperor isn't an s-tier marketing boast anymore, he uses Instagram instead.

[@robertm7120]

As an American It is very impressive to see that family business is older than my country is. There is also something VERY special about the Japanese culture. I have so much Respect for the values they express in everything they do. Each individual pastry they make is made with so much care and attention. It is something rarely seen in my country. I truly hope that the younger generations in Japan will continue to value that way of life.

[@LuciThomasHardylover-qx6ts]

You expressed a true human sentiment very nicely there.. such sentiments unite the decent people from all cultures around the world by valuing what has true worth.

[@zloidooraque0]

oh me too know those japanese traditional helloween pumpkins!

[@DiamondCake2]

You do know there were humans living in “your country” thousands of years before Europeans arrived?

[@robertm7120]

@@DiamondCake2 yes, but I was specifically referring to the “United States” when I said “my country”. I do realize that there was several great civilizations that existed in North and South America before the Europeans even knew that those continents existed. And relatively speaking, those civilizations were comparable to the ancient Egyptians and other historic empires of the world. They are not as well known but they are certainly no less impressive.

[@Marisaur]

japanese businesses last so long because its common to legally adopt the new leader of the business, thats how its 17 generations. its not by blood directly

[@user-dy4qn4eu8u]

These handcrafted artistic Wagashi（Japanese confectionery）are generally called Jounamagashi in Japan. These are highest grade Japanese traditional sweets which have been made one by one by high skilled craftsman. Types, flavors, design vary by each Japanese confetionery stores and season. Most of Ingredients are derived from plants like red or white beans, first class sugar called Wasanbon, starch syrup, Mochi, agar, wheat or Shiratama flour and so on. Usually, Japanese eat them with green tea. You can buy them at each Japanese confectionery store or department stores in Japan.

[@Geminisparkles]

Is this chatgpt

[@jesselliott604]

How much do they usually cost?

[@user-dy4qn4eu8u]

One piece is about 300yen 〜500yen.

[@ambralus]

Thank you, I’d love to try them one day 😊

[@tiacat11]

@@user-dy4qn4eu8u That little? I'm not doubting you, I'm just surprised. 300-500 yen would only be a couple US dollars here, which is how much our mass produced "off the shelf" candy bars cost. Still, I won't complain at the idea that maybe I could afford to try it someday!

[@joeshar.]

Rest of the world: I'm the 3rd generation owner. I'm proud. Japan: 17th generation 😮😮

[@odysseus0990]

To be fair, some were probably adopted. Whenever you hear a family business (ex. ryokan) around for hundreds or more years in Japan, there’s been adoption of adults to keep it going. Sometimes husbands of daughters will take the wife’s last name if they want to take over the business together and keep it in the name.

[@Windragon100]

It’s crazy the age of some business. Shinise is a class all to its own, and I was looking just for curiosity. There’s a business that is still running from the year 578. But I guess another example of this would be Nintendo (1889).

[@wardeni9603]

Nah, in the US or Canada 3rd generation may be something impressive, but the rest of the world is the same as Japan. For example in Europe, Aberdeen Harbour Board in Scotland was opened in 1136, St. Peter Stift's Kulinarium in Austria opened in 803, Staffelter Hof Winery in Germany has been in business since 864. Sean's Bar in Ireland has been open since year 900.

[@nathanielb3510]

@@wardeni9603 Are they all run by the same people though? The descendants of the original owners?

[@johnnyace1300]

@@odysseus0990 so first of all I don't consider that 17 generations then. that's just family owned business

[@Sixtyfaps]

i wish him the best, i hope this long tradition continue, and the 18th generation keep it alive for as long as possible, would def try their sweets when i visit Japan someday

[@NazriB]

Lies again? Nashville Dallas UEFA SW

[@flamingtoaster8707]

What's with the replies here? why this comment?

[@ls200076]

@Repent and believe in Jesus Christ True, have faith in Budha and have inner peace.

[@AradhitaKashyap]

​@@flamingtoaster8707 I'm wondering the same thing

[@Sixtyfaps]

@@flamingtoaster8707 yea, i was poker face to lmfao

[@BunnyQueen97]

"... sweets that would look great on Instagram." This guy is so cool! A perfect balance of respecting tradition and changing with the times - you can do both!

[@Dana-rn8se]

I love that he also incorporates modern concepts into his menu and considers the younger generations. A great business keeps the essencial things from their tradition but also evolves with its time instead of resisting changes and the owners find the new things that suit and help them rather than thinking they know everything and not wanting to learn anything further.

[@asankajayaweera7212]

I have a tremendous respect to Japanese people. They love their culture, history. They preserve it any cost. This confectionary business is a testament to that.

[@speedmetalmassiah567]

Japanese people were responsible for some of the greatest atrocities ever committed against innocent civilians. Every person in this video would cheer on the slaughter of Chinese civilians simply because their Emperor commanded it. Japanese culture is a death cult.

[@catd5307]

They try to preserve their culture to the point of toxicity and at the cost of their ppl’s quality of life. As great as they are, they really need to know when to let go of their past.

[@rodrezi]

@@catd5307 Elaborate on that, please.

[@lbgstzockt8493]

@@rodrezi It has been said that if you immigrate to japan, you will always be considered an outsider, even after living there for potentially decades.

[@dl1083]

@@lbgstzockt8493 With the aging population and declining birth rates, Japan may be more willing to naturalize and assimilate more foreigners in the future.

[@ArsaLokendra]

That is not food, that's Art.

[@peace4myheart]

Why can't it be both?

[@arveenmogun8774]

doesn't take a lot to impress you i see

[@ihaterosa129]

According to society, art is anything that isn’t on R34

[@BrazilianImperialist]

​@@ihaterosa129 Horses and scat

[@ihaterosa129]

@@BrazilianImperialist Disgusting but still art. Someone can put skill into painting a man and his giant P3n!s swinging around as an obstacle in “wipeout” and it will still be art.

[@alpacaofthemountain8760]

The owner seems like a really good person, and the level of dedication he and his workers put into these sweets is amazing.

[@abril438]

Would you like to have him as the boss ??? Not sure...

[@star_l5v]

​@@abril438this work is supposed to be perfect, so obviously isn't easy...

[@gorotv5826]

5:50 The "wagashi-like" sweets introduced to Japan from China in the 7th century were actually quite different from today's wagashi. They were made by kneading rice flour and frying it in oil dipped in miso. And the design was usually geometric. The most intricate design was that of the fried brown flower-like food shown for a moment in the video. Sugar was also introduced to Japan during this period, as explained in the video, but it was not widely used until the Edo period in the 17th century. The type of fresh wagashi shown in the video, called nerikiri, which are colorful and intricately shaped with the flavors of the four seasons, were invented in Japan during the Edo period, from the 17th to the 19th century. Some Chinese and Chinese media have imitated the Japanese nerikiri as shown in this video, claiming that they are Tang Dynasty confections, which is clearly not true.

[@PG-wz7by]

Your Japan series is interesting and delightful, and I admire Japan's dedication to their traditional arts. Thank you Business Insider for your entire series of international craftspeople and artisans.

[@Dr.Kay_R]

Yep, and the rest of Asia has workers because they don't use these marketing strategies.

[@hulyacanbakal3170]

üü nn ñ

[@AdityaKumar-gb7yg]

The city of Pune is part of Pune Metropolitan Region (PMR), along with Pune Municipal Corporation, Pimpri Chinchwad Muncipal Corporation and the three cantonment towns of Camp, Khadki and Dehu Road.[15] Pune has 2 municipal corporations: Pune Municipal Corporation and Pimpri Chinchwad Municipal Corporation, Pune. It is in charge of the civic needs and infrastructure of the metropolis, which is spread over an area of 484.61 sq. km. Pune at different points in time has been ruled by the Rashtrakuta dynasty, Ahmadnagar Sultanate, the Mughals, and the Adil Shahi dynasty. In the 18th century, the city was a part of Maratha Empire, and the seat of the Peshwas, the prime ministers of the Maratha Empire.[16] Many historical landmarks like Shaniwarwada, Shinde Chhatri, and Vishrambaug Wada date to this era. Historical sites from different eras are dotted across the city. Pune has historically been a major cultural centre, with important figures like Dnyaneshwar, Tukaram, Mahatma Jyotirao Phule, Savitribai Phule, Gopal Ganesh Agarkar, Tarabai Shinde, Dhondo Keshav Karve, and Pandita Ramabai doing their life's work in Pune City or in an area that falls in Pune Metropolitan Region. Pune was a major centre of resistance to British Raj, with people like Gopal Krishna Gokhale and Bal Gangadhar Tilak playing leading roles in struggle for Indian independence in their times. Pune is one of the largest IT hubs in India,[17][18] and also one of the fastest growing cities in South East Asia.[citation needed] It is also one of the most important automobile and manufacturing hubs of India.[19] Pune is often referred to as "Oxford of the East" because of highly regarded educational institutions in the city.[20][21][22] It has been ranked "the most liveable city in India" several times.[23][24]

[@nicholasbolas]

When you see a Japanese in a lab coat making sweets... you know shit gets serious.

[@3nduredj]

Samurai Wonka over there.

[@dragulia_venaro]

​@@3nduredj I choose Ninja Wonka for my version.

[@Lavendiii]

I bet his Great-Great-Great-Great-Great-Great-Great-Great-Great-Great-Great-Great-Great-Great-Great Grandfather would be proud

[@Bailey_Dreamfoot]

i think one of my favorite things ab videos like this, especially from Insider- is they actually ask people who do this for a living. instead of just reading a few articles. its a step they really dont have to take, but the fact they do adds so much authenticity- and emotion. it shows just how much passion people put into things like this.

[@tiacat11]

Right? Like, telling people about a historic sweet shop that's been open for 17 generations is one thing. But getting the master himself on video and asking _him_ to tell us? Wonderful. There's a kind of passion that comes through in his voice that you just wouldn't get if he wasn't the one speaking.

[@ajoe.8461]

If someone puts this stuff in front of me gimme an hour to appreciate it before i come to the heartbreaking fact that i have to eat it, IT JUST LOOKS TOO GOOD TO BE EATEN

[@jeburr24]

I hear you. Use that time to take some close-up photos and it'll be with you even after you've eaten it. :)

[@NuggetDoggoo]

@@jeburr24smart

[@fivefiftyk]

I share your sentiments!

[@elizebeths.8880]

It's really cool to see displays of them if you get the chance! I hope you get to go to a Wagashiya someday!!

[@rikakokishimoto8533]

We Japanese never use chopsticks for eating Wagashi… But thanks for sharing this video to the world ❤ It’s good and I felt so proud of my culture :)

[@someonestolemyname]

Do you guys still use a flat stick or something?

[@LazyCrazyGuy]

​@@someonestolemynamedid you not watch the video, they use their hands. Like the way the rest of the world does for bite size chocolates or desserts.

[@edenjung9816]

@@LazyCrazyGuy Word.

[@LazyCrazyGuy]

@@johnharding7026 you bring great dishonor to the Japanese people.

[@sid2543]

I found it really interesting how similar many of the sweets and ingredients are to Indian sweets! Really cool to find that similarity across cultures

[@greenhat7618]

Japanese traditional culture is so rich and fascinating, it needs to be promoted to more people and protected at all cost.

[@yug9232]

NWO doesnt want such things...

[@tomik6537]

people will protect themselves at all costs. japan can only fend for themselves

[@skullmax3595]

It is already somewhat overrated im not belittling their culture but its still overrated.

[@user-pn3im5sm7k]

@@skullmax3595 As a pilot that's been to almost every continent except Antarctica, I don't think so. They really are one of the best. Not too many places in the world where you forget your wallet at the cafe and come back the next day to find it left exactly where it was. Their vast achievements in numerous fields also are a source of praise, especially in aeronautics in my opinion. Many fascinating aircraft have originated from Japan. I am an American who carries a gun everywhere with me, including on my plane (FFDO)....but in Japan I don't feel the need as they are a homogenous and well kept society. Unlike back home. More like Japan's issues are overrated by the media. I assume for traffic revenue. These issues exist in every first world country, and countries like South Korea, Russia, Taiwan, Italy have much worse scenarios. Yet no one talks about these countries because its simply not trendy. People are more programmed than they think, naturally.

[@theonlyalecazam2947]

@@user-pn3im5sm7k woah woah woah what do u mean by homogenous. Truthfully the reason for race based crime back home is due to wealth inequality that disproportionately affects a couple races and some other factors. Let’s not be hitler

[@Poodle_Gun]

They won't be able to replace him. He has a real mastery of his business and keen understanding of his employees, his customers, and their experience. He's like the intersection of a thorough gentleman and a successful entrepreneur. By gentleman, I mean an empath who knows how to keep a chill vibe in the room and make everyone feel at home. Also, his eye for detail doesn't restrain his creativity. They just don't make em like that anymore.

[@norm7747]

He is the 17th 'replacement', so I'm sure the 18th will be as good

[@nomoretwitterhandles]

My eye for detail doesn't restrain my creativity, and I'm not even in my mid-20s. You need to relax with your pessimistic, boomer ways of thinking. The younger generations have historically always brought about the greatest changes. If that's not true creativity, then what is?

[@elizebeths.8880]

Younger people can be like that, but it takes the time and experience that comes with 50 years in an adult life to refine someone to that point. That man has gone through so much more to be "made" like that, as you so elegantly put it... I hope we can encourage younger people to go after their dreams and become iconic ladies and gentleman or others throughout our lifetimes like this man has, and actually is doing the supporting of youngers. He said that it was frustrating because young ones leave eventually to make their own shops, not that he was disappointed in their choices how to carry on the tradition. ESPECIALLY if they stay to his teachings in standards. Sure, direct successors are important to the Japanese craftspeople, but they also see value in training others outside that so the craft itself can continue to flourish. Just... Give young people the chance to face adversities, learn more about themselves and the world out there, and gain those 50 years of experience that "makes" a dedicated person like that man. Also gonna let you know I wrote and deleted a lot simply because of how your dismissive comment angered me, but I want to be nice enough that you hear the real message instead of giving you something else to complain about my generation for instead. Please just see that there are many years you aren't giving us before making harsh judgements on an entire demographic of people based on your limited exposure with it. There are so many more people out there than who you've seen.

[@JewsAreAgainstIsrael]

I love how Japanese culture seems to be a lot about preserving and passing on traditions and crafts through generations. I really hope to visit some day ❤️

[@americandissident9062]

Thing: 😒 Thing (Japanese): 😮👉 Some of you really have a very romanticized and inaccurate idea of Japanese culture.

[@rainydaze1313]

@American Dissident japan has a lot of beautiful things, it’s not strange for those things to be popular imo

[@arksy8703]

You are brown

[@monkeyman2900]

@@americandissident9062 how

[@americandissident9062]

@@rainydaze1313 Found the weeb.

[@rufiorufioo]

Japan takes pride in everything they do. It shows at all levels.

[@blengi]

obsessive pride doesn't seem to make japanese very happy They're outside the top 50 in the world happiness rankings miles behind western countries

[@hugh.g.rection5906]

some people do, most dont. like every other country nowadays

[@Maestromase]

Japan's legacy of not only caring about their crafts, but having such respect and admiration for it, truly shows. The passion and love can be felt through their actions and words, as well as their preservation of such things like this. What a beautiful sentiment

[@clipsofgrowth]

It's beautiful how they always add a lot of mystic and aesthetic to everything they do.

[@meg2231]

what an incredible story. all those generations, all those lives, and to be so deeply connected to it all. what a gift. this is how we get back to that. this is what we're missing today.

[@johnnyace1300]

I think it's a load of crap, so the family stayed in the biz it doesnt justify the exorbitant price @meg2231

[@majdavojnikovic]

​@@johnnyace1300 think it is. How many bussines have a tradition of several centuries, starting as a mayor supplier of the court? Most successful musicians come from musician's, doctor's, etc families, and that goes for many other proffesions. If you " breath" a skill from young age, when you are as sponge, you have more chance to become a master. With a simple trade, as this one, comparing to many others, and Japanese philosophy of improving to the perfection, all that must come back in the shape and the taste, at least to those who know. That (has to) have some extra value, even in a world of McDonald's philosophy.

[@PerfectionHunter]

As soon as you release another episode from Japan = I'm instantly watching it

[@EZ_Case]

💯 Best country in the world when it comes to honoring and preserving tradition. So fascinating to watch.

[@blengi]

@@EZ_Case huh go to rome and look at way older and preserved 2000 year old aqueducts, bridges, roads architecture marble statues. Is nothing comparable in japan....

[@ifykyk679]

​@@blengi why tf are u even here?

[@EZ_Case]

I’m talking about food, not bridges and landmarks. 🤦‍♂️

[@lelagrangeeffectphysics4120]

@@blengi Please realize that the comment section is flooded with weebs, any critique of japan is heretical to them

[@Orius25]

The longevity of this business and the documentation of its history are truly impressive. What a legacy! I am not personally attracted to purchasing and consuming these kinds of handicrafts and watching them being made gives me anxiety over how tedious it looks, but I have a great respect for anyone who invests so much time and energy into this level of refinement. There's a reason why Kameyakiyonaga has lasted for centuries!

[@elizebeths.8880]

People in Japan are also much more aware of their locally owned and traditional craft businesses, as well as support them heavily. It's honestly very inspiring, because I don't get to see that very often in the USA. I really wish more people here understood the importance of such small scale, locally owned businesses. Japan really benefits from that because of all the seasonal stuff and ability to automatically have more customers when starting your own, just based on the mindset! Much more likely to succeed there than in the US...

[@rikokojima]

To fully appreciate this art, I recommend anyone going to Kyoto to try these wagashi workshops. I tried one and loved it very much

[@dragulia_venaro]

I've trying one from Tokyo Treats snack.

[@ylhajee]

I recommend the anime March Comes in Like a Lion. It's about a depressed young man who plays shougi (Japanese chess) finding connection with a family of sisters who run a Japanese sweets shop. It's a great story, and they show some of the goings-on of the sweet shop too

[@Reggie21]

If you want a warm anime about wagashi, try watching Deaimon

[@peko7446]

Have you seen the drama Ando Natsu or Watashitachi wa Douka Shiteiru? Both are about wagashi

[@MichaelHarto]

Deaimon: recipe for happiness is also an anime around wagashi

[@user-dy4qn4eu8u]

Please visit Yamagata City or Tendo City of Yamagata Prefecture in Japan. You would find interest things in this June.

[@savageone8931]

Japanese culture and people never cease to amaze me. Respectful, humble and clever👍

[@uzidayo]

Thing: 😒 Thing (but in Japan): 😮 👉

[@c0smictac0]

I love this guy! His openness to new ideas and his love for keeping his art authentic is 😽

[@ocher8931]

It’s a very difficult balance of knowing what to preserve and what to innovate. Much respect.

[@lNukel]

At this point I think everything that comes from japan is art.

[@Santiago-tn5fh]

Thing: 😐 Thing, Japan: 😍

[@dragulia_venaro]

​@@Santiago-tn5fh Please stop this tiktoad's trends!

[@andregon4366]

This is not pastry, this is art.

[@SomeGuy3019]

Same thing

[@MrMaskYT]

"This is not food, this is edible"

[@HuongLe-sd8sq]

As a buyer, I would enjoy this. But as a maker, this would be a horrible process to be a part of. Impeccable perfection and zero zoom for errors

[@thend4427]

Only a perfectionist should work there lol

[@vidhoard]

This shop owner is brilliant and clearly a great boss. ❤

[@Just-YOLANDA-T.C]

I absolutely love tradition.

[@deiov]

@John Harding Only those who lack Tradition think so.

[@Gibmeprimogemss]

@@deiov Sick burn. I agree 100%

[@Outwardpd]

@@deiov Tradition without love is oppression, tradition with love is art. It isn't hard to see why so many hate tradition in the west when most of the west's 'traditionalists' only care about oppressing people rather than preserving the art of those traditions.

[@BlackStar-hy1iy]

​@@Outwardpd I've not thought of this before.

[@filipmazic5486]

Little stuff like this is really tradition, not some false sense of when our country was "great" and the demographics looked different like America seems to think

[@DjHazardous]

*Never heard of this delicacy but now I want some*

[@hemira_stay1841]

the history of the food and the craftmanship is an art....imagine they still have the box used to deliver food many generation past...how I wish I could taste the legacy

[@raessecretstashofcheese2634]

Everything in this video looks absolutely delicious, and if I ever visit Japan, I’m definitely buying these.

[@Ass_of_Amalek]

17th generation of the family in the business? damn, that's a lot of pressure!

[@debodatta7398]

Lmao when japan does it it's cool but Indians have castes going back 20-30 generations and suddenly it's backwards...your racism is showing.

[@Faizanw]

I remember watching a segment about this on NHK when I was a kid, I was so mesmerized by this art and I am still mesmerized.

[@victoriawilliams2786]

Absolutely fascinating! Thank-you for sharing! I'm also quite Thankful that the Chef chose to open his kitchen.

[@farinshore8900]

This is amazing ! I can't help but feeling that we are losing our humanity with the loss of craftsmanship.

[@L5-YT]

Its while watching the Japanese drama Watashitachi wa Douka Shiteiru , i came to know there is this beautiful traditional art of making beautiful delicacies ❤ handed generation after generation. I was always fascinated by Japanese culture and architecture.

[@roosterqmoney]

They have a tradition of racism and nationalism. They are also very honest and respectfully. Research, the rape of Nanking. Japan is more than just kimonos, karaoke and sushi for sure.

[@life_is_a_myth]

​@@roosterqmoney racism is very good!

[@bobbiewa8876]

Also Cursed in Love a romatic thriller.....mystery and plot twists aside I fell in love with each confectionery in every episode

[@merlion6613]

I love the master says with conviction ‘Kyogashi is the best of Wagashi’. Kyoto people are a very proud bunch and rightly so. I love Kyogashi. Not only are they breathtakingly beautiful, they are absolutely delicious ❤

[@blazbohinc4964]

observe and study is pretty much how almost all Japanese "masters" do it. It's how you get many crafts completely abandoned and 70yo people doing stuff that younger generations should've taken over. I'm glad he's one of the few who isn't so selfish as to keep his knowledge to himself and actually teaches younger generations

[@MrN3RD23]

That was amazing to watch so much passion !!! And respect !!

[@minitasty68]

amazing, i love japanese food. they are very sophisticated and delicious.😍

[@lifestylewithjoyce4736]

Beautiful art. ❤ I have so much respect for the hands that make these sweets

[@GingerSnape46]

It's wonderful that he's keeping the old traditions alive.

[@akshayarohatgi6230]

Great big story also has an amazing video on this topic! I recognised these sweets because of that channel.

[@MakeMoney-zh7uc]

I love how the Japanese are cherishing their culture and preserving it despite the world rapidly changing,keep it up,much love from Serbia ! Btw thanks for coming in with Toyo Tires to help our local economy a little bit !

[@minhtuannn123]

What a beautiful art!!! I love watching people make sweet in traditional way!

[@VintageCR]

you can say many things about art, like its beautiful, its bright, it has emotion. Executing this 'job' requires absolute dedication, perfection and respect to the sweet candy that lasted generation upon generation. I hope future generations keep this old but sweet candy alive and keep making them the traditional way! because there is no other way to make it.

[@dashamunch]

I need to buy this when I go here, this dessert is absolutely beautiful and part of history and I want to try this historical dessert😋😍

[@carlitoagcaoilijr.8370]

The best culture of the Japanese is having after care when it comes to the things they use, that's why their country has a very clean environment and the people because they are taught good manners especially in cleanliness from a young age, so we salute your culture because you preserve it for your generation and other races to emulate, more power! 🇰🇷❤️🇵🇭

[@curtiswfranks]

I like this guy. He is modern yet traditional, serious about his business, confident in his trade and training practices, and yet realizes that he makes candy - a thing which should be enjoyed.

[@Virtus925]

It’s incredible to see these family businesses that have existed for hundreds of years

[@MementoMori_2070]

I ate something similar in Tokyo, the texture was a first experience for me. It was very soft and delicious. Melted in my mouth

[@sakurachristineito6428]

It's the rice flour...it's healthier & tastier!! Plus it's gluten free

[@MementoMori_2070]

@@sakurachristineito6428 that’s definitely it. It was covered with some type of powdered sugar, and it had some type of red bean paste in the middle of it. I bought it for maybe ¥500 near the Shibuya station it was really good.

[@Cornerboy73]

The treats look wonderful; I'd like to try them someday.

[@multifariousgemini]

This made me smile ❤ all families should have a story like this

[@mehtacotute]

I hope the team that made this get a bonus. Best video I've seen from insider. Like jiro dreams of wagashi.

[@chalayan]

Love these japanese sweets. So yum and pretty!

[@BestMan4]

it seems like the type of business that only sells because they try really hard to sell it, and not because the people crave the sweets.

[@rinwesley3092]

What incredible skill and devotion to one's ancestry and tradition. I've heard of these types of Japanese sweets and would love to savor them one day.

[@7ak]

When you come to Japan, please try it! The taste is quite sweet, and the appearance is very beautiful, so it looks great in the photo.😊

[@Shamuto7]

This is an art form. It serves right for it to be expensive. I read a manga with Wagashi and the details of practice is incredible. You can appreciate the season because the the food variety would match it as well. It's very lovely.

[@sarahrickman6609]

Really beautiful! I love the spirit of the older gentleman and think it's wonderful that at his age he still is going strong. Very nice people. I really like their food too! Can you imagine a world with just your own countries food. That'd be so boring.

[@hiskay]

just wanted to point out how smoothly you go from the thumbnail to the actual video itself. nothing but satisfaction 🤤

[@samabrahams7687]

Fantastic bought a tear to my eye lovley story and good product that man should be proud

[@peterslaby9782]

The sophistication of Japanese culture, in so many small professions, never ceases to amaze me.

[@YashKMusic]

Japanese food culture is on a whole other level 🙏

[@fivefiftyk]

Deep respect, it's humbling to watch. A tradition that has endured!

[@chimchimwith6847]

I love the time and “sticking with tradition” take on making these delicacies. If it ain’t broke don’t fix it. I love the tradition. And the fact that the workers are the same way, that’s beautiful. I’d love to try one of them. ❤😊 Kiyoaki you are a man with great honor and integrity. Your ancestors are proud of you for sticking with the traditional way of making these treats. I hope you can appeal to the generation of today. I hope you can find honorable men and women who see the vision you see. So that the next 16 generations can still taste these delicious treats. Your work is definitely not in vain my good sir! ❤

[@mattw5840]

They're a decoration, it's like a garnish on your dinner plate. not tasty

[@chrisl1832]

Freaking love mochi. Can’t wait to try this thanks for sharing with the world.

[@LikaLaruku]

I love the textures & the sweet-but-not-too-sweet flavors of wagashi.

[@danlewis7707]

That was really awesome. Sculpting and artistry In sweets seems to be a proud tradition in many cultures.

[@bryanmoreno5500]

As if I need another reason to visit Japan, now I have to visit this shop at all costs!!

[@erdinaastrid]

I have this favorite anime called Deaimon in which in the story the family runs a dessert shop. This is the live action of it. So glad I found this video 😊

[@productsandfame2701]

There's an Anime called DEAIMON, which is about Japanese Traditional sweets if anyone is interested. It's a good anime rating it 8.5/10

[@junecoller9318]

I would love to try all of those treats they do look delicious ❤❤❤

[@AshleyxVlogs]

I wanna visit Japan someday, im definitely going to make sure to have one when I go.

[@OcarinaSapphr-]

I've always been fascinated by centenary buisnesses- anyone that can keep something going more than 100 years; surviving wars, natural disasters, & financial upheaval- & still keep true to their roots, yet also innovate enough to keep going into the next generations is something that should inspire deep respect... 💠💎💠

[@luminousparadox7529]

This explains why in anime sweets and chocolate are always made such a big deal of.. I always wondered why they would animate little scenes of sweets with so much attention. All makes sense now thanks

[@PhonkAttack4DX]

the satisfaction i got from this is inccredible

[@s1nb4d59]

Always enjoy these short topical docos,Ruqayyah puts it all together beautifully with her lovely voice.

[@yin_hoyoyo]

Wagashi is really delicious. I hope to eat again in Japan 🇯🇵 ❤️

[@faithcritchfield1066]

They look so yummy! I love the thought and intention going into each sweet, I would definitely visit them if I could!

[@thifuny-pr9wb]

Great appreciate for beautiful cakes art

[@ToriHalfon]

I’m not aware of any other culture or country on earth that people take so much pride in their craftsmanship. Japan is so special and beautiful. I hope they never lose this tradition.

[@ABlueDahlia]

That was beautiful.

[@brina3982]

So satisfying right!!!

[@theredheadwiththread1275]

I hope that someday I'm able to go to Japan and go to this shop because the sweets look beautiful and delicious.

[@fredthegredgred9013]

Love that guys confidence," our second to none skills."awesome statement.

[@natashakwan5657]

I just love how Japanese people pay attention to the intricacies and details of everything they do and the valued history behind it. I would love to visit there one day ❤❤❤

[@omenvii242]

I love the pride the Japanese have in their culture, their work, food, art, etc.

[@QueenSonora]

this video was very calming

[@polarisukyc1204]

The fact that he can remember and honor the past while not hanging on to it and also looking to the future is not just great for his business, it’s also very refreshing to hear that at least some people are doing it

[@senehdailylife5641]

Excellent, supper food recipes

[@RayMak]

They are really really sweet